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Can social marketing be the key to social change in India? 社会营销能成为印度社会变革的关键吗?
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-28 DOI: 10.1108/jamr-08-2022-0154
Mahima Mathur, S. Swami
PurposeThis paper provides a managerial overview of social marketing in India to improve the understanding about its nature and utility in addressing the needs of India's social sector.Design/methodology/approachThe study employs a qualitative research methodology by conducting an extensive review of relevant theories, concepts and past studies related to social marketing, focusing on the Indian context. Select case studies have also been studied and presented to elucidate how social marketing programs are conducted by various forms of organisations in India.FindingsFirst, the meaning of social marketing, its distinction from commercial marketing and some pertinent challenges faced by social marketers are discussed. Thereafter, a brief overview of the role of competition, cost and barriers towards conducting an effective social marketing program is provided. Lastly, we propose a scheme of organisations sponsoring social marketing in India and discuss the future perspectives.Practical implicationsThe study enables a deeper understanding of social marketing discipline for policy makers, social marketing professionals and organisations sponsoring social marketing initiatives in India.Originality/valueThe paper contributes to the literature on social marketing in the Indian context by conducting a broad overview with the aim of improving the understanding of social marketing which may help realise its full potential in the future.
本文提供了印度社会营销的管理概述,以提高对其性质和效用的理解,以解决印度社会部门的需求。设计/方法/方法本研究采用定性研究方法,对相关理论、概念和过去与社会营销相关的研究进行了广泛的回顾,重点是印度的背景。选择案例研究也被研究和提出,以阐明社会营销计划是如何由各种形式的组织在印度进行的。首先,讨论了社会营销的含义,它与商业营销的区别以及社会营销人员面临的一些相关挑战。此后,简要概述了竞争的作用,成本和对进行有效的社会营销计划的障碍。最后,我们提出了在印度赞助社会营销的组织方案,并讨论了未来的前景。实际意义该研究为印度的政策制定者、社会营销专业人士和赞助社会营销活动的组织提供了对社会营销学科更深入的了解。原创性/价值本文通过对印度背景下的社会营销进行广泛的概述,以提高对社会营销的理解,这可能有助于在未来实现其全部潜力,从而为文献做出贡献。
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引用次数: 0
E-government and Participation: Public Engagement in Italian Government Websites 电子政务与参与:意大利政府网站的公众参与
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim01010
Jacopo Di Bonaventura, Antonio Prencipe, Danilo Boffa
Communication skills between institutions and their citizens have assumed, in recent years, a vital importance within the decision-making processes. The study aims to investigate the interactional communication relationship between the public body and Italian citizens. In particular, the research focuses on the impact of the quality of IT services on encouraging citizens to use and participate in them. The theoretical framework deployed in the research is based on the managerial component of the Technology Acceptance Model (TAM), an application branch of the reasoned action theory. The study adopts an empirical method based on web content analysis, conducted on the institutional sites of the Italian provinces, in order to assess the quality of the e-government services provided.
近年来,各机构与其公民之间的沟通技巧在决策过程中发挥了至关重要的作用。本研究旨在探讨公共机构与意大利公民之间的互动沟通关系。研究特别关注资讯科技服务的质素对鼓励市民使用和参与服务的影响。本研究采用的理论框架是基于理性行为理论的一个应用分支——技术接受模型(TAM)的管理部分。本研究采用基于网页内容分析的实证方法,在意大利各省的机构网站上进行,以评估所提供电子政务服务的质量。
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引用次数: 0
Managing Learning Environment in Schools for improved Quality Education in the Post-COVID 19 Era 管理学校学习环境,提高后covid时代的优质教育
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim025027
E. Joseph, P. Egwuasi
Any education that is not qualitative enough would impose more danger to the learners and the society at large. This study examined managing the learning environment in schools for improved quality education. The secondary school was the focus while the principals were the target. The presentation of the meaning of learning environment and quality education was captured. The study also explained who the principal is and his responsibilities concerning the educational managerial conception. The study looked at the various components of the learning environment and how they could be managed to produce an acceptable learning environment and its implication in the post-COVID 19 eras. In the end, the paper concluded, among other things, that it is only when the principals are innovative, creative and proactive with their understanding of the learning environment that the desired quality education can be achieved.
任何质量不够的教育都会给学习者和整个社会带来更多的危险。本研究探讨管理学校的学习环境,以提高教育质素。中学是重点,校长是目标。捕获了学习环境和素质教育含义的呈现。并从教育管理理念的角度阐述了校长的身份和职责。该研究考察了学习环境的各个组成部分,以及如何管理它们以创造一个可接受的学习环境及其在后covid - 19时代的含义。最后,报告总结,除了其他因素外,只有校长在认识学习环境时勇于创新、勇于创新和积极主动,才能达致理想的优质教育。
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引用次数: 0
The Impact of Marketing Metaverse through Experience in Enjoyment Experience, Brand Active and Purchase Intention 体验营销对享受体验、品牌活跃度和购买意愿的影响
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim019024
Le Tan Trinh, Ngoc Khanh Huynh, Thi Hang Hoang, Duc Long Nguyen, Nguyen Ha Nhi Le, Thi Hoai My Vo, Hoang Chi Lap Ngo
An investigative study to explore and examine the effects of factors that help increasing intention to use virtual world games in Metaverse in the context of internet technology is developing strongly and people spend more time on the internet for gaming and shopping. This study uses an overview of research studies on the factors that create game selection intentions as well as the factors affecting purchase intentions in the virtual world in general and Metaverse in particular. Research results show that the factors that positively affect consumers' intention to use games are to give them a worthy experience, an interesting environment to interact and connect in addition to providing trust, safety for participants.
一项调查研究旨在探索和检验在互联网技术发展强劲、人们花更多时间在互联网上玩游戏和购物的背景下,有助于增加在虚拟世界中使用虚拟世界游戏的意愿的因素的影响。本研究概述了影响游戏选择意愿的因素,以及影响虚拟世界(尤其是虚拟世界)购买意愿的因素。研究结果表明,积极影响消费者使用游戏意愿的因素是,除了为参与者提供信任和安全之外,游戏还能为他们提供有价值的体验、有趣的互动和联系环境。
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引用次数: 0
Knowledge Management and Organizational Performance - Employee Perception: A Research on Commercial Banks in Rangamati 知识管理与组织绩效——员工感知:对兰加马提商业银行的研究
Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim028034
Sultana Farha
Competitions are escalating day by day forcing businesses to use knowledge management to increase organizational effectiveness. To collect primary data, the study used a survey approach with a questionnaire. The study's target populations were the staff members of a few particular banks in Rangamati, Bangladesh. Using the multiple regressions approach, two hypotheses were created and evaluated. The study's results show that knowledge management has a positive effect on organizational performance. According to the study, knowledge management significantly affects organizational performance. In the study, a substantial positive relationship between knowledge management drivers and knowledge management performance was found. It is advised that banks and other companies use knowledge management to successfully accomplish corporate goals and make sure that staff members are welltrained and developed to acquire the necessary information to successfully handle modern issues.
竞争日益加剧,迫使企业使用知识管理来提高组织效率。为了收集原始数据,本研究采用了问卷调查的方法。该研究的目标人群是孟加拉国兰加马蒂的几家银行的工作人员。使用多元回归方法,创建了两个假设并进行了评估。研究结果表明,知识管理对组织绩效有正向影响。研究发现,知识管理对组织绩效有显著影响。研究发现,知识管理驱动因素与知识管理绩效之间存在显著的正相关关系。建议银行和其他公司使用知识管理来成功地实现公司目标,并确保员工得到良好的培训和发展,以获得成功处理现代问题所需的必要信息。
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引用次数: 0
A perception on customer relationship management as a tool of information technology 对客户关系管理作为信息技术工具的看法
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim035040
A. Sakunthala
Information technology is a dominant area in today’s world with its ever increasing importance in every aspect of life and is the backbone of the Indian economy. Information Technology brings out many other different technologies inherent in this field along with their impact and how it makes them easier to use, create, manage and exchange information. Customer Relationship Management (CRM) is becoming an important factor in Indian Information Technology (IT) sector as each and every company in IT is realizing the significance of customer satisfaction to survive in the competitive world.
信息技术是当今世界的主导领域,它在生活的各个方面都越来越重要,是印度经济的支柱。信息技术带来了这个领域固有的许多其他不同的技术,以及它们的影响,以及它如何使它们更容易使用、创建、管理和交换信息。客户关系管理(CRM)正在成为印度信息技术(IT)行业的一个重要因素,因为IT行业的每一家公司都意识到客户满意度对在竞争激烈的世界中生存的重要性。
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引用次数: 0
A study of NSC listed companies in India: capital structure and financial performance 印度NSC上市公司资本结构与财务绩效研究
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-15 DOI: 10.25303/1601aim011018
M. Negi, Amanjeet Singh Sethi
A decision that can affect a firm performance is the selection of its capital structure. To maximize a firms’ profit or to check the ability of a firm in gung-ho situations, capital structure decisions play a very important role. The expectations of the shareholder towards the firms performance are closely correlated with its capital structure decisions. Capital structure is a technique of a firm to finance its assets and for this, company uses the mixture of equity and debt. In this study, the researchers investigated the association between capital structure and financial performance of the NSC listed companies from 2017-2018 to 2021-2022. DR is negatively correlated with EPS and ROE but shows significant relationship with GP and NP which means there is a positive correlation with financial performance. In the same way DER is positively correlated with all the financial performance measures i.e. GP, NP and EPS except ROE. The R square value of GP, NP, ESP and ROE ratios represents 25.5%, 35.1%, 32.4% and 73.9% experimental deviation in the financial performance elucidated by the variations in two independent variables i.e. DR and DER ratio.
影响企业绩效的决策是资本结构的选择。为了使企业的利润最大化或检验企业在激烈竞争的情况下的能力,资本结构决策起着非常重要的作用。股东对公司绩效的期望与公司的资本结构决策密切相关。资本结构是公司为其资产融资的一种技术,为此,公司使用股权和债务的混合。本文研究了2017-2018年至2021-2022年NSC上市公司资本结构与财务绩效的关系。DR与EPS和ROE呈负相关,但与GP和NP呈显著相关,即与财务绩效呈正相关。同样,除ROE外,DER与所有财务绩效指标均呈正相关,即GP、NP和EPS。GP、NP、ESP和ROE比率的R平方值分别代表DR和DER两个自变量的变化对财务绩效的实验偏差分别为25.5%、35.1%、32.4%和73.9%。
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引用次数: 0
Evaluation of logistics centers in terms of sustainability via MCDM methods 基于MCDM方法的物流中心可持续性评价
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-13 DOI: 10.1108/jamr-04-2022-0087
Nuh Keleş, Mehmet Pekkaya
PurposeThe purpose of the study is the evaluation of choosing the determined logistics centers’ (LCs’) locations via Multi-Criteria Decision-Making (MCDM) methods.Design/methodology/approachSince there is more than one criterion in the evaluation of LC location, MCDM methods are used. The Entropy and CRiteria Importance Through Intercriteria Correlation (CRITIC) methods are used to determine the main criteria and sub-criteria weights. The Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) method is used for ranking and evaluating 12 alternatives in Turkey and sensitivity analysis according to the threshold values of criteria and preference functions.FindingsPossible LC alternatives in Turkey and 12 locations ranked. Changing the criteria weights at a significant level did not affect the ranking results much. In the sensitivity analysis of the criteria for which market data could not be obtained (scored by the experts) it is found that they either made no difference or made little difference in the ranking of the alternatives.Practical implicationsIn terms of sustainability, economic factors along with environmental and social dimensions are important criteria for logistics companies and LC. The use of these variables in the LC location selection makes a difference.Originality/valueThis study focuses on LC location selection, via PROMETHEE with evaluated preference functions for criteria, taking into account nine scenarios that use variable criteria weight calculated via different MCDM methods. The results are evaluated by using sensitivity analysis and taking into account the sustainability aspect for LC. Multiple methods have been used effectively together in a way that support each other.
本研究的目的是利用多准则决策(MCDM)方法对选定的物流中心(lc)选址进行评价。设计/方法论/方法由于在LC位置的评估中有多个标准,因此使用MCDM方法。采用熵和标准间关联重要性(critical)方法确定主标准和子标准的权重。采用PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation)方法,根据标准和偏好函数的阈值,对土耳其的12个备选方案进行排序和评价,并进行敏感性分析。在土耳其和12个地点寻找可能的LC替代品。在显著水平上改变标准权重不会对排名结果产生太大影响。在对无法获得市场数据的标准进行敏感性分析(由专家评分)时,发现它们在替代方案的排名中要么没有差异,要么差异很小。在可持续性方面,经济因素以及环境和社会维度是物流公司和LC的重要标准。在LC位置选择中使用这些变量会产生影响。原创性/价值本研究的重点是LC位置选择,通过PROMETHEE对标准进行评估偏好函数,考虑到使用不同MCDM方法计算的可变标准权重的九种情况。结果通过使用敏感性分析和考虑到LC的可持续性方面进行评估。多种方法以一种相互支持的方式有效地结合使用。
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引用次数: 1
Assessing psychological and environmental factors influencing the long-term orientation of TMTs 评估影响TMT长期定向的心理和环境因素
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-02-02 DOI: 10.1108/jamr-02-2022-0029
Nischal Thapa, Puspa Shah
PurposeThis study identifies and examines psychological and environmental factors that influence the long-term orientation of top management teams (TMTs).Design/methodology/approachData on S&P 500 companies from 2011 to 2020 are collected from the Compustat database. Additional variables were measured through content analysis of earnings conference calls. This study used two-stage least squares regression with fixed effects to analyze the data and test the hypotheses. Appropriate diagnostic tests were conducted to ensure validity and eliminate endogeneity.FindingsThe results indicate that a chief executive officer’s (CEO) promotion focus positively and significantly influences the TMT's long-term orientation. However, the influence of prevention focus is statistically insignificant. Furthermore, the results indicate that environmental hostility moderates both relationships.Practical implicationsThe TMT's long-term orientation can be improved through the insights provided by this study.Originality/valueTo the authors’ knowledge, this is the first study to examine the collective effects of psychological and task environmental factors on the long-term orientation of the TMT. Additionally, this study sheds light on the internal dynamics of the top-management team.
目的本研究确定并检验了影响高层管理团队(TMT)长期定位的心理和环境因素。2011年至2020年标准普尔500指数成分股公司的设计/方法/方法数据来自Compustat数据库。通过对财报电话会议的内容分析来衡量其他变量。本研究采用固定效应的两阶段最小二乘回归对数据进行分析,并对假设进行检验。进行适当的诊断测试以确保有效性并消除内生性。研究结果表明,首席执行官的晋升重点对TMT的长期定位产生了积极而显著的影响。然而,预防重点的影响在统计学上是不显著的。此外,研究结果表明,环境敌意会调节这两种关系。实践意义TMT的长期定位可以通过本研究提供的见解来改善。原创性/价值据作者所知,这是第一项研究心理和任务环境因素对TMT长期取向的集体影响。此外,这项研究还揭示了高层管理团队的内部动态。
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引用次数: 0
Retail inventory policy under demand uncertainty and inventory-level-dependent demand 需求不确定性和库存水平依赖性需求下的零售库存政策
IF 3.1 Q3 MANAGEMENT Pub Date : 2023-01-24 DOI: 10.1108/jamr-08-2022-0177
Mohit Srivastava, Peeyush Mehta, S. Swami
PurposeThe purpose of this paper is to determine the inventory replenishment policies when demand rate is a function of the inventory space allocated to the products on retail shelves. Existing results on inventory policies with inventory-level-dependent demand (ILDD) assume deterministic functional forms of the demand rate. In this paper, the authors model the inventory decisions when demand is a function of shelf-space allocation and random uncertainty. The authors provide managerial insights of this paper's results.Design/methodology/approachThe demand rate is assumed to be a function of shelf-space allocation based on two settings in the literature. First, the authors model the demand rate as a function of initial shelf-space allocation. In the next setting, the authors assume that the demand rate is a function of instantaneous inventory level on shelves. In both the settings, the authors also model random demand uncertainty in addition to the shelf-space dependency of demand rate. The objective is to maximize the expected profit and determine the inventory parameters.FindingsIn addition to the demand uncertainty, the authors consider linear, power and exponential functional forms of demand rate. Inventory policy that maximizes expected profit is determined when demand rate is a function of initial allocation and displayed inventory level. The results are implementable for practitioners for optimizing the shelf-space allocation and related inventory policy.Originality/valueMost of the extant results on inventory policy with shelf-space-dependent demand do not model the demand uncertainty. The authors model a variety of functional forms of demand rate with ILDD in addition to the demand uncertainty. The results are a building block for more applications in inventory management for real-life applications.
目的当需求率是分配给零售货架上产品的库存空间的函数时,本文的目的是确定库存补货策略。具有库存水平相关需求(ILDD)的库存策略的现有结果假设需求率的确定函数形式。在本文中,当需求是货架空间分配和随机不确定性的函数时,作者对库存决策进行了建模。作者对本文的研究结果提供了管理见解。设计/方法/方法基于文献中的两种设置,假设需求率是货架空间分配的函数。首先,作者将需求率建模为初始货架空间分配的函数。在下一个设置中,作者假设需求率是货架上瞬时库存水平的函数。在这两种情况下,除了需求率的货架空间依赖性外,作者还对随机需求不确定性进行了建模。目标是使预期利润最大化,并确定库存参数。除了需求不确定性外,作者还考虑了需求率的线性、幂函数和指数函数形式。当需求率是初始分配和显示的库存水平的函数时,确定了使预期利润最大化的库存策略。研究结果可供从业者用于优化货架空间分配和相关库存政策。原创性/价值在货架空间相关需求的库存政策方面,大多数现有结果都没有对需求的不确定性进行建模。除了需求不确定性之外,作者还用ILDD对需求率的各种函数形式进行了建模。这些结果为实际应用中的库存管理提供了更多应用的基础。
{"title":"Retail inventory policy under demand uncertainty and inventory-level-dependent demand","authors":"Mohit Srivastava, Peeyush Mehta, S. Swami","doi":"10.1108/jamr-08-2022-0177","DOIUrl":"https://doi.org/10.1108/jamr-08-2022-0177","url":null,"abstract":"PurposeThe purpose of this paper is to determine the inventory replenishment policies when demand rate is a function of the inventory space allocated to the products on retail shelves. Existing results on inventory policies with inventory-level-dependent demand (ILDD) assume deterministic functional forms of the demand rate. In this paper, the authors model the inventory decisions when demand is a function of shelf-space allocation and random uncertainty. The authors provide managerial insights of this paper's results.Design/methodology/approachThe demand rate is assumed to be a function of shelf-space allocation based on two settings in the literature. First, the authors model the demand rate as a function of initial shelf-space allocation. In the next setting, the authors assume that the demand rate is a function of instantaneous inventory level on shelves. In both the settings, the authors also model random demand uncertainty in addition to the shelf-space dependency of demand rate. The objective is to maximize the expected profit and determine the inventory parameters.FindingsIn addition to the demand uncertainty, the authors consider linear, power and exponential functional forms of demand rate. Inventory policy that maximizes expected profit is determined when demand rate is a function of initial allocation and displayed inventory level. The results are implementable for practitioners for optimizing the shelf-space allocation and related inventory policy.Originality/valueMost of the extant results on inventory policy with shelf-space-dependent demand do not model the demand uncertainty. The authors model a variety of functional forms of demand rate with ILDD in addition to the demand uncertainty. The results are a building block for more applications in inventory management for real-life applications.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47600323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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Journal of Advances in Management Research
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