Pub Date : 2023-04-25DOI: 10.1108/jamr-01-2023-0023
K. Yawised, Darlin Apasrawirote, Maneerut Chatrangsan, P. Muneesawang
PurposeThe study aims to advance understanding of the intention of Augmented Reality (AR) technology adoption by conducting a systematic review of relevant literature articles in the hospitality sector where 93 articles were chosen and synthesized by generating a theme and proposing a conceptual framework with their research proposals.Design/methodology/approachA systematic literature review (SLR) has been conducted incorporating thematic analysis to investigate various determinants from selected articles and to identify the key themes in order to propose a conceptual framework and research proposal.FindingsThe findings reveal seven major themes in its research proposal for future research directions. This includes “Technology Engagement”, “Resilience”, “Knowledge is key”, “Readiness for changes”, “Uncertainty management”, “Environmental conditions” and “Business performance”.Originality/valueThe novel contribution of this study is that it focuses on both theoretical and practical knowledge. On the theoretical level, this study comprises factors that apply relevant theory in the areas of information technology and business management, whose integrative theoretical orientation provided insight into the AR adoption initiatives and to further examine the relationship between its proposed factors. On the practical level, it provides insights and information with a new body of knowledge that business owner–managers, policymakers and practitioners should consider in order to craft a strategic adoption of AR technology.
{"title":"Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector","authors":"K. Yawised, Darlin Apasrawirote, Maneerut Chatrangsan, P. Muneesawang","doi":"10.1108/jamr-01-2023-0023","DOIUrl":"https://doi.org/10.1108/jamr-01-2023-0023","url":null,"abstract":"PurposeThe study aims to advance understanding of the intention of Augmented Reality (AR) technology adoption by conducting a systematic review of relevant literature articles in the hospitality sector where 93 articles were chosen and synthesized by generating a theme and proposing a conceptual framework with their research proposals.Design/methodology/approachA systematic literature review (SLR) has been conducted incorporating thematic analysis to investigate various determinants from selected articles and to identify the key themes in order to propose a conceptual framework and research proposal.FindingsThe findings reveal seven major themes in its research proposal for future research directions. This includes “Technology Engagement”, “Resilience”, “Knowledge is key”, “Readiness for changes”, “Uncertainty management”, “Environmental conditions” and “Business performance”.Originality/valueThe novel contribution of this study is that it focuses on both theoretical and practical knowledge. On the theoretical level, this study comprises factors that apply relevant theory in the areas of information technology and business management, whose integrative theoretical orientation provided insight into the AR adoption initiatives and to further examine the relationship between its proposed factors. On the practical level, it provides insights and information with a new body of knowledge that business owner–managers, policymakers and practitioners should consider in order to craft a strategic adoption of AR technology.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46903918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-24DOI: 10.1108/jamr-07-2022-0130
Deepika Bandil, V. Agrawal, R. P. Mohanty
PurposeKids get exposed to advertising on social media platforms when they visit them to perform various goals. The purpose of this study is to find out the factors which affect kids' behaviour when the kids encounter advertising on social media and also to establish causal relationships amongst the factors of social media advertising (SMA).Design/methodology/approachA total of 11 factors of SMA have been identified with the help of experts and the causal relationships amongst the SMA factors have been constructed by the implementation of decision-making trail and laboratory evaluation (DEMATEL). Based on the established relationships, a causal diagram has been also developed to understand the structural nature of interdependence amongst the factors.FindingsDEMATEL technique is based on logical steps, which have assisted in categorising the identified factors into two groups: cause group and effect group. Cause group factors are the reasons for the effect group factors to occur. Customisation, entertainment, information and interactivity have been observed as cause factors whereas, relevance, engagement with SMA, purchase intention, product involvement, advertising value, attitude towards SMA and irritation have been observed as effect factors. Product involvement is found to have the highest level of interaction with all other factors. Information and interactivity are observed to influence all other factors.Research limitations/implicationsKids possess a limited understanding of the selling intent of advertisers which makes kids vulnerable to advertising. This study supports that the content of the advertisement should be kept in accordance with the need of kids and also suggests that marketers should emphasise cause group factors which derive subsequent consequences on effect group factors. The foremost limitation of this study lies in the process of identifying the factors through expert opinions. The sets of contextual relationships may vary when different experts are considered.Originality/valueThis study strives to identify the factors which affect kids' understanding of SMA and also establishes causal relationships amongst them. This kind of study is unique in state of the art and to the authors' knowledge no significant research has been conducted in India which involves establishment of inter-relationships amongst SMA factors that affect kids' behaviour.
{"title":"Assessing the kid's behaviour with factors of social media advertising: DEMATEL application","authors":"Deepika Bandil, V. Agrawal, R. P. Mohanty","doi":"10.1108/jamr-07-2022-0130","DOIUrl":"https://doi.org/10.1108/jamr-07-2022-0130","url":null,"abstract":"PurposeKids get exposed to advertising on social media platforms when they visit them to perform various goals. The purpose of this study is to find out the factors which affect kids' behaviour when the kids encounter advertising on social media and also to establish causal relationships amongst the factors of social media advertising (SMA).Design/methodology/approachA total of 11 factors of SMA have been identified with the help of experts and the causal relationships amongst the SMA factors have been constructed by the implementation of decision-making trail and laboratory evaluation (DEMATEL). Based on the established relationships, a causal diagram has been also developed to understand the structural nature of interdependence amongst the factors.FindingsDEMATEL technique is based on logical steps, which have assisted in categorising the identified factors into two groups: cause group and effect group. Cause group factors are the reasons for the effect group factors to occur. Customisation, entertainment, information and interactivity have been observed as cause factors whereas, relevance, engagement with SMA, purchase intention, product involvement, advertising value, attitude towards SMA and irritation have been observed as effect factors. Product involvement is found to have the highest level of interaction with all other factors. Information and interactivity are observed to influence all other factors.Research limitations/implicationsKids possess a limited understanding of the selling intent of advertisers which makes kids vulnerable to advertising. This study supports that the content of the advertisement should be kept in accordance with the need of kids and also suggests that marketers should emphasise cause group factors which derive subsequent consequences on effect group factors. The foremost limitation of this study lies in the process of identifying the factors through expert opinions. The sets of contextual relationships may vary when different experts are considered.Originality/valueThis study strives to identify the factors which affect kids' understanding of SMA and also establishes causal relationships amongst them. This kind of study is unique in state of the art and to the authors' knowledge no significant research has been conducted in India which involves establishment of inter-relationships amongst SMA factors that affect kids' behaviour.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45195889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.1108/jamr-08-2021-0294
T. Kähkönen, M. Vanhala, K. Blomqvist
PurposeIn this paper, the authors describe the step-by-step approach used to develop a trust-repair construct and a valid measurement scale for assessing employee perceptions of the most effective employee trust-repair practices.Design/methodology/approachThe initial employee trust-repair scale (ETRS) was completed by 282 employees of a non-profit organization and validated by 101 employees of the administrative unit of the Finnish Army.FindingsThe 14-item seven-factor model was found to be reliable, valid and stable across the samples.Research limitations/implicationsThis study contributes to the current literature on trust repair by presenting the first validated measure for employee trust repair.Practical implicationsThe findings provide a valuable instrument for practitioners to assess the state of employee trust-repair practices.Originality/valueTo the best of the authors’ knowledge, this is the first study in an organizational context demonstrating an operationally valid and comprehensive measure for employee trust-repair practices.
{"title":"Employee trust-repair practices: scale development and validation","authors":"T. Kähkönen, M. Vanhala, K. Blomqvist","doi":"10.1108/jamr-08-2021-0294","DOIUrl":"https://doi.org/10.1108/jamr-08-2021-0294","url":null,"abstract":"PurposeIn this paper, the authors describe the step-by-step approach used to develop a trust-repair construct and a valid measurement scale for assessing employee perceptions of the most effective employee trust-repair practices.Design/methodology/approachThe initial employee trust-repair scale (ETRS) was completed by 282 employees of a non-profit organization and validated by 101 employees of the administrative unit of the Finnish Army.FindingsThe 14-item seven-factor model was found to be reliable, valid and stable across the samples.Research limitations/implicationsThis study contributes to the current literature on trust repair by presenting the first validated measure for employee trust repair.Practical implicationsThe findings provide a valuable instrument for practitioners to assess the state of employee trust-repair practices.Originality/valueTo the best of the authors’ knowledge, this is the first study in an organizational context demonstrating an operationally valid and comprehensive measure for employee trust-repair practices.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48222916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.1108/jamr-09-2022-0195
Dimitris Giamos, Or Shkoler, Aharon Tziner, Cristinel Vasiliu, Yonatan Shertzer
PurposeThe current study aims to propose a novel three-way interaction of work motivation (intrinsic/extrinsic) and work environment (organizational justice), in a Romanian context. Moreover, as managers and employees do not have the same needs, workloads and performance assessments, so the research model is tested in four groups: employees, office managers, department managers and executives. Additionally, a minor goal is to replicate known relationships in the literature in a non-Western country.Design/methodology/approachTo this end, a total sample of N = 3,287 Romanian participants was obtained, using established, valid and known measures. Statistical analyses included common-method bias analysis, zero-order Pearson correlations and linear regressions with bootstrapping.FindingsResults support the hypothesized three-way interaction, such that only when both motivations are high does the work environment have a profound effect on organizational outcomes, but when both are low, the employee becomes indifferent to the work.Originality/valueWorkplace fairness and work motivation are topics concerning employees and managers alike. While their roles in contributing to reduce work misbehaviors and increase extra role behaviors have been outlined in the past as, they may interact in surprising ways, and differently in every managerial level. On one hand, the current article replicates established associations but, on the other hand, it does so from a non-Western perspective and with the not-yet-researched addition of a three-way interaction between work environment (i.e. perceptions of organizational justice) and the individual's motivational dispositions (i.e. intrinsic and extrinsic work motivations).
{"title":"Work motivation in three-way interaction with organizational justice across four different managerial positions","authors":"Dimitris Giamos, Or Shkoler, Aharon Tziner, Cristinel Vasiliu, Yonatan Shertzer","doi":"10.1108/jamr-09-2022-0195","DOIUrl":"https://doi.org/10.1108/jamr-09-2022-0195","url":null,"abstract":"PurposeThe current study aims to propose a novel three-way interaction of work motivation (intrinsic/extrinsic) and work environment (organizational justice), in a Romanian context. Moreover, as managers and employees do not have the same needs, workloads and performance assessments, so the research model is tested in four groups: employees, office managers, department managers and executives. Additionally, a minor goal is to replicate known relationships in the literature in a non-Western country.Design/methodology/approachTo this end, a total sample of N = 3,287 Romanian participants was obtained, using established, valid and known measures. Statistical analyses included common-method bias analysis, zero-order Pearson correlations and linear regressions with bootstrapping.FindingsResults support the hypothesized three-way interaction, such that only when both motivations are high does the work environment have a profound effect on organizational outcomes, but when both are low, the employee becomes indifferent to the work.Originality/valueWorkplace fairness and work motivation are topics concerning employees and managers alike. While their roles in contributing to reduce work misbehaviors and increase extra role behaviors have been outlined in the past as, they may interact in surprising ways, and differently in every managerial level. On one hand, the current article replicates established associations but, on the other hand, it does so from a non-Western perspective and with the not-yet-researched addition of a three-way interaction between work environment (i.e. perceptions of organizational justice) and the individual's motivational dispositions (i.e. intrinsic and extrinsic work motivations).","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45716714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-19DOI: 10.1108/jamr-02-2022-0042
N. Minh
PurposeThe purpose of this study is to introduce an enterprise's productivity management named “Production efficiency improvement - PEFF”. This study shows the way of developing the management system to keep their shop floor “flexible to change” and “continuously controlling and improving” from the different levels and in various factories.Design/methodology/approachThis study refers to Toyota's PEFF management system in the context of productivity enhancement through detailed management processes including yearly management, monthly management, daily management and its application in a case study from another sector as a model case of PEFF expansion. The methodology of this study is to introduce a method for production efficiency analysis, measure and select standard time through PEFF calculation.FindingsToyota's PEFF management can be extremely effective at developing management's ability to conduct day-to-day shop-floor management, know-how sharing and how Toyota applies PEFF to develop the world-standard on manpower efficiency for their factories. Besides, this study shows the applicable of PEFF improvement has successfully conducted in other manufacturers in a flexible way to achieve the improvement targets.Research limitations/implicationsThe results of this study will aid the managers in production lines to find the method of calculating and evaluating production efficiency through Toyota's management techniques such as PEFF, YIP, WVACT and standard time. However, the approach for this paper was from a synchronized system as Toyota is limited to generalized to small and medium-sized enterprises.Originality/valueThis paper is introducing the original Toyota's management technique to sustainable enhance their manpower performance and efficiency and answer the question of why TPS still exists in the age of digital management. PEFF management serves as an example of a value management process to help manufacturers to set guidelines to improve their productivity.
{"title":"Toyota's production efficiency improvement management: best practice for productivity evaluation and operation improvement","authors":"N. Minh","doi":"10.1108/jamr-02-2022-0042","DOIUrl":"https://doi.org/10.1108/jamr-02-2022-0042","url":null,"abstract":"PurposeThe purpose of this study is to introduce an enterprise's productivity management named “Production efficiency improvement - PEFF”. This study shows the way of developing the management system to keep their shop floor “flexible to change” and “continuously controlling and improving” from the different levels and in various factories.Design/methodology/approachThis study refers to Toyota's PEFF management system in the context of productivity enhancement through detailed management processes including yearly management, monthly management, daily management and its application in a case study from another sector as a model case of PEFF expansion. The methodology of this study is to introduce a method for production efficiency analysis, measure and select standard time through PEFF calculation.FindingsToyota's PEFF management can be extremely effective at developing management's ability to conduct day-to-day shop-floor management, know-how sharing and how Toyota applies PEFF to develop the world-standard on manpower efficiency for their factories. Besides, this study shows the applicable of PEFF improvement has successfully conducted in other manufacturers in a flexible way to achieve the improvement targets.Research limitations/implicationsThe results of this study will aid the managers in production lines to find the method of calculating and evaluating production efficiency through Toyota's management techniques such as PEFF, YIP, WVACT and standard time. However, the approach for this paper was from a synchronized system as Toyota is limited to generalized to small and medium-sized enterprises.Originality/valueThis paper is introducing the original Toyota's management technique to sustainable enhance their manpower performance and efficiency and answer the question of why TPS still exists in the age of digital management. PEFF management serves as an example of a value management process to help manufacturers to set guidelines to improve their productivity.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44841413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-31DOI: 10.1108/jamr-01-2021-0034
P. Sinha, Sandeep Vodwal
PurposeThe subprime crisis (SPC) (2007–2008) has severely affected the economies across the globe. The Indian economy was also troubled because the SPC led to a sharp reduction in foreign trade and investment, a rise in the exchange rate volatility and disproportionate foreign-currency reserves. The present paper analyzes the financing pattern of Indian listed companies during the SPC. This study aims to ascertain the impacts of the SPC-2008 on the long-term and short-term financing decisions of Indian listed companies using novel data set and appropriate robust methodology.Design/methodology/approachThe study uses fixed effect model autoregressive of order 1 (FEM AR (1)) and system generalised method of moments (GMM) methodology on a sample data of 1,032 Indian non-financial listed companies on the Bombay Stock Exchange (BSE) for the period 1999 to 2019 to analyze the financing pattern during the crisis.FindingsThe study finds that the Indian firms opted for de-leveraging, shortening the maturity of debt and short-term borrowing. This significant decline in the leverage and maturity of debt indicates that the companies in India generally followed the “rat race” model of the financing mix in the crisis. After the crisis, the firms have re-leveraged and expanded the maturity of debt up to 90%. This considerable expansion in leverage and maturity implies that the Indian firms are exposed to the “rollover risk.” This re-leverage risk is asymmetrically distributed for manufacturing and services firms. Manufacturing firms are found to be more exposed to this risk. Furthermore, tangibility, free cash flows and the liquidity available within the firms are the compelling elements of the financing decision during the crisis.Research limitations/implicationsThe study has not included the private firms and unorganized sectors in India. Moreover, the study has not analyzed disasters such as the Asian liquidity crisis, the information technology (IT) bubble crisis, the euro bond crisis and coronavirus disease 2019 (COVID-19) pandemic.Practical implicationsThe study finds that Indian firms are exposed to higher risk during the financial crisis and this risk is further aggravated by the rollover risk. Therefore, investors and creditors should consider these additional risks in the financial decisions and take more precautions. The study suggests that the regulators should make necessary adjustments in lending policy, corporate restructuring and tax policy to deal with the menace of a financial crisis.Social implicationsIndian firms should avoid following the rate race financing model.Originality/valueThis study aims to ascertain the impacts of the SPC-2008 on the long-term and short-term financing decisions of Indian listed companies using novel data set and appropriate robust methodology.
{"title":"Effect of subprime crisis on financing decisions and capital structure of Indian firms: a pre- and post- crisis study using system GMM methodology","authors":"P. Sinha, Sandeep Vodwal","doi":"10.1108/jamr-01-2021-0034","DOIUrl":"https://doi.org/10.1108/jamr-01-2021-0034","url":null,"abstract":"PurposeThe subprime crisis (SPC) (2007–2008) has severely affected the economies across the globe. The Indian economy was also troubled because the SPC led to a sharp reduction in foreign trade and investment, a rise in the exchange rate volatility and disproportionate foreign-currency reserves. The present paper analyzes the financing pattern of Indian listed companies during the SPC. This study aims to ascertain the impacts of the SPC-2008 on the long-term and short-term financing decisions of Indian listed companies using novel data set and appropriate robust methodology.Design/methodology/approachThe study uses fixed effect model autoregressive of order 1 (FEM AR (1)) and system generalised method of moments (GMM) methodology on a sample data of 1,032 Indian non-financial listed companies on the Bombay Stock Exchange (BSE) for the period 1999 to 2019 to analyze the financing pattern during the crisis.FindingsThe study finds that the Indian firms opted for de-leveraging, shortening the maturity of debt and short-term borrowing. This significant decline in the leverage and maturity of debt indicates that the companies in India generally followed the “rat race” model of the financing mix in the crisis. After the crisis, the firms have re-leveraged and expanded the maturity of debt up to 90%. This considerable expansion in leverage and maturity implies that the Indian firms are exposed to the “rollover risk.” This re-leverage risk is asymmetrically distributed for manufacturing and services firms. Manufacturing firms are found to be more exposed to this risk. Furthermore, tangibility, free cash flows and the liquidity available within the firms are the compelling elements of the financing decision during the crisis.Research limitations/implicationsThe study has not included the private firms and unorganized sectors in India. Moreover, the study has not analyzed disasters such as the Asian liquidity crisis, the information technology (IT) bubble crisis, the euro bond crisis and coronavirus disease 2019 (COVID-19) pandemic.Practical implicationsThe study finds that Indian firms are exposed to higher risk during the financial crisis and this risk is further aggravated by the rollover risk. Therefore, investors and creditors should consider these additional risks in the financial decisions and take more precautions. The study suggests that the regulators should make necessary adjustments in lending policy, corporate restructuring and tax policy to deal with the menace of a financial crisis.Social implicationsIndian firms should avoid following the rate race financing model.Originality/valueThis study aims to ascertain the impacts of the SPC-2008 on the long-term and short-term financing decisions of Indian listed companies using novel data set and appropriate robust methodology.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44598524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-28DOI: 10.1108/jamr-08-2022-0154
Mahima Mathur, S. Swami
PurposeThis paper provides a managerial overview of social marketing in India to improve the understanding about its nature and utility in addressing the needs of India's social sector.Design/methodology/approachThe study employs a qualitative research methodology by conducting an extensive review of relevant theories, concepts and past studies related to social marketing, focusing on the Indian context. Select case studies have also been studied and presented to elucidate how social marketing programs are conducted by various forms of organisations in India.FindingsFirst, the meaning of social marketing, its distinction from commercial marketing and some pertinent challenges faced by social marketers are discussed. Thereafter, a brief overview of the role of competition, cost and barriers towards conducting an effective social marketing program is provided. Lastly, we propose a scheme of organisations sponsoring social marketing in India and discuss the future perspectives.Practical implicationsThe study enables a deeper understanding of social marketing discipline for policy makers, social marketing professionals and organisations sponsoring social marketing initiatives in India.Originality/valueThe paper contributes to the literature on social marketing in the Indian context by conducting a broad overview with the aim of improving the understanding of social marketing which may help realise its full potential in the future.
{"title":"Can social marketing be the key to social change in India?","authors":"Mahima Mathur, S. Swami","doi":"10.1108/jamr-08-2022-0154","DOIUrl":"https://doi.org/10.1108/jamr-08-2022-0154","url":null,"abstract":"PurposeThis paper provides a managerial overview of social marketing in India to improve the understanding about its nature and utility in addressing the needs of India's social sector.Design/methodology/approachThe study employs a qualitative research methodology by conducting an extensive review of relevant theories, concepts and past studies related to social marketing, focusing on the Indian context. Select case studies have also been studied and presented to elucidate how social marketing programs are conducted by various forms of organisations in India.FindingsFirst, the meaning of social marketing, its distinction from commercial marketing and some pertinent challenges faced by social marketers are discussed. Thereafter, a brief overview of the role of competition, cost and barriers towards conducting an effective social marketing program is provided. Lastly, we propose a scheme of organisations sponsoring social marketing in India and discuss the future perspectives.Practical implicationsThe study enables a deeper understanding of social marketing discipline for policy makers, social marketing professionals and organisations sponsoring social marketing initiatives in India.Originality/valueThe paper contributes to the literature on social marketing in the Indian context by conducting a broad overview with the aim of improving the understanding of social marketing which may help realise its full potential in the future.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41800907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Any education that is not qualitative enough would impose more danger to the learners and the society at large. This study examined managing the learning environment in schools for improved quality education. The secondary school was the focus while the principals were the target. The presentation of the meaning of learning environment and quality education was captured. The study also explained who the principal is and his responsibilities concerning the educational managerial conception. The study looked at the various components of the learning environment and how they could be managed to produce an acceptable learning environment and its implication in the post-COVID 19 eras. In the end, the paper concluded, among other things, that it is only when the principals are innovative, creative and proactive with their understanding of the learning environment that the desired quality education can be achieved.
{"title":"Managing Learning Environment in Schools for improved Quality Education in the Post-COVID 19 Era","authors":"E. Joseph, P. Egwuasi","doi":"10.25303/1601aim025027","DOIUrl":"https://doi.org/10.25303/1601aim025027","url":null,"abstract":"Any education that is not qualitative enough would impose more danger to the learners and the society at large. This study examined managing the learning environment in schools for improved quality education. The secondary school was the focus while the principals were the target. The presentation of the meaning of learning environment and quality education was captured. The study also explained who the principal is and his responsibilities concerning the educational managerial conception. The study looked at the various components of the learning environment and how they could be managed to produce an acceptable learning environment and its implication in the post-COVID 19 eras. In the end, the paper concluded, among other things, that it is only when the principals are innovative, creative and proactive with their understanding of the learning environment that the desired quality education can be achieved.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83231531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jacopo Di Bonaventura, Antonio Prencipe, Danilo Boffa
Communication skills between institutions and their citizens have assumed, in recent years, a vital importance within the decision-making processes. The study aims to investigate the interactional communication relationship between the public body and Italian citizens. In particular, the research focuses on the impact of the quality of IT services on encouraging citizens to use and participate in them. The theoretical framework deployed in the research is based on the managerial component of the Technology Acceptance Model (TAM), an application branch of the reasoned action theory. The study adopts an empirical method based on web content analysis, conducted on the institutional sites of the Italian provinces, in order to assess the quality of the e-government services provided.
{"title":"E-government and Participation: Public Engagement in Italian Government Websites","authors":"Jacopo Di Bonaventura, Antonio Prencipe, Danilo Boffa","doi":"10.25303/1601aim01010","DOIUrl":"https://doi.org/10.25303/1601aim01010","url":null,"abstract":"Communication skills between institutions and their citizens have assumed, in recent years, a vital importance within the decision-making processes. The study aims to investigate the interactional communication relationship between the public body and Italian citizens. In particular, the research focuses on the impact of the quality of IT services on encouraging citizens to use and participate in them. The theoretical framework deployed in the research is based on the managerial component of the Technology Acceptance Model (TAM), an application branch of the reasoned action theory. The study adopts an empirical method based on web content analysis, conducted on the institutional sites of the Italian provinces, in order to assess the quality of the e-government services provided.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90365598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Le Tan Trinh, Ngoc Khanh Huynh, Thi Hang Hoang, Duc Long Nguyen, Nguyen Ha Nhi Le, Thi Hoai My Vo, Hoang Chi Lap Ngo
An investigative study to explore and examine the effects of factors that help increasing intention to use virtual world games in Metaverse in the context of internet technology is developing strongly and people spend more time on the internet for gaming and shopping. This study uses an overview of research studies on the factors that create game selection intentions as well as the factors affecting purchase intentions in the virtual world in general and Metaverse in particular. Research results show that the factors that positively affect consumers' intention to use games are to give them a worthy experience, an interesting environment to interact and connect in addition to providing trust, safety for participants.
{"title":"The Impact of Marketing Metaverse through Experience in Enjoyment Experience, Brand Active and Purchase Intention","authors":"Le Tan Trinh, Ngoc Khanh Huynh, Thi Hang Hoang, Duc Long Nguyen, Nguyen Ha Nhi Le, Thi Hoai My Vo, Hoang Chi Lap Ngo","doi":"10.25303/1601aim019024","DOIUrl":"https://doi.org/10.25303/1601aim019024","url":null,"abstract":"An investigative study to explore and examine the effects of factors that help increasing intention to use virtual world games in Metaverse in the context of internet technology is developing strongly and people spend more time on the internet for gaming and shopping. This study uses an overview of research studies on the factors that create game selection intentions as well as the factors affecting purchase intentions in the virtual world in general and Metaverse in particular. Research results show that the factors that positively affect consumers' intention to use games are to give them a worthy experience, an interesting environment to interact and connect in addition to providing trust, safety for participants.","PeriodicalId":46158,"journal":{"name":"Journal of Advances in Management Research","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82019538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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