Pub Date : 2022-12-19DOI: 10.1080/15470148.2022.2158153
T. Karagiorgos, A. Ntovoli, K. Alexandris
Abstract Outdoor small scale sport events like trail or local city running races are on a rise. Several event managers pivot their promotional strategies by developing unique brand personality characteristics to support their products from competition. This study aimed to develop a brand personality scale for outdoor small scale running events with the usage of mixed methods approach. First, 24 semi-structured interviews were conducted within event managers and trail runners to conceptualize the brand personality in small scale sport event settings. Then, an exploratory factor analysis was performed in 216 runners to identify the underlying construct. A third study with 396 respondents was carried out to validate the hypothesized scale. The results indicated a five factor model with seventeen characteristics: Safe, Local-oriented, Authentic, Competitive and Excited. This study has theoretical and practical significant contribution for both brand personality literature and sport event marketers as it strengths the promotional actions and provides a better event personality conceptualization for outdoor small scale events. Finally, several managerial implications are discussed in the later sections.
{"title":"Developing a brand personality framework in the context of outdoor small-scale sport events","authors":"T. Karagiorgos, A. Ntovoli, K. Alexandris","doi":"10.1080/15470148.2022.2158153","DOIUrl":"https://doi.org/10.1080/15470148.2022.2158153","url":null,"abstract":"Abstract Outdoor small scale sport events like trail or local city running races are on a rise. Several event managers pivot their promotional strategies by developing unique brand personality characteristics to support their products from competition. This study aimed to develop a brand personality scale for outdoor small scale running events with the usage of mixed methods approach. First, 24 semi-structured interviews were conducted within event managers and trail runners to conceptualize the brand personality in small scale sport event settings. Then, an exploratory factor analysis was performed in 216 runners to identify the underlying construct. A third study with 396 respondents was carried out to validate the hypothesized scale. The results indicated a five factor model with seventeen characteristics: Safe, Local-oriented, Authentic, Competitive and Excited. This study has theoretical and practical significant contribution for both brand personality literature and sport event marketers as it strengths the promotional actions and provides a better event personality conceptualization for outdoor small scale events. Finally, several managerial implications are discussed in the later sections.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"246 - 268"},"PeriodicalIF":2.2,"publicationDate":"2022-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48408419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.1080/15470148.2022.2157356
Jibin Baby, Seunghwan Lee, Dae-Young Kim
Abstract This research examines the impact of the festival attendee’s optimism bias on their perceived risk management, perceived attractiveness, the need for risk control, recommendations, and behavioral intentions. The study also scrutinizes the gender differences on the variables. The research model was tested based on 508 survey responses gathered through an on-site survey. The recorded optimism bias variable was classified into high optimism bias groups (N = 303) and low optimism bias groups (N = 205). The research findings indicate that the festival attendee’s need for risk control, recommendations, and behavioral intentions may vary depending on the degree of their optimism bias. For gender, females show higher variations on the variables between low and high optimism bias groups compared to males. In addition, it appears that there are significant interaction effects between optimism bias and gender. The research findings provide meaningful insights into festival risk management by understanding attendees’ levels of optimism bias.
{"title":"Accidents? Not me: The impact of optimism bias on visitor perceptions in cultural festivals","authors":"Jibin Baby, Seunghwan Lee, Dae-Young Kim","doi":"10.1080/15470148.2022.2157356","DOIUrl":"https://doi.org/10.1080/15470148.2022.2157356","url":null,"abstract":"Abstract This research examines the impact of the festival attendee’s optimism bias on their perceived risk management, perceived attractiveness, the need for risk control, recommendations, and behavioral intentions. The study also scrutinizes the gender differences on the variables. The research model was tested based on 508 survey responses gathered through an on-site survey. The recorded optimism bias variable was classified into high optimism bias groups (N = 303) and low optimism bias groups (N = 205). The research findings indicate that the festival attendee’s need for risk control, recommendations, and behavioral intentions may vary depending on the degree of their optimism bias. For gender, females show higher variations on the variables between low and high optimism bias groups compared to males. In addition, it appears that there are significant interaction effects between optimism bias and gender. The research findings provide meaningful insights into festival risk management by understanding attendees’ levels of optimism bias.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"223 - 245"},"PeriodicalIF":2.2,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48823970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-29DOI: 10.1080/15470148.2022.2150731
Ranjit Singh, Sibi P. S., Asma Bashir
Abstract The study provides an in-depth perspective of the Journal of Convention and Event Tourism (JCET). It presents the journal’s evolution and development since 2005 by evaluating the research papers retrieved from the Scopus database. Additionally, it also shows the changing trends in MICE tourism. With the help of the Bibliometrix tool, the study analyzes and visualizes the descriptive, conceptual, social and intellectual structure of JCET. For this purpose, thematic, co-citation, and co-authorship analyses have been conducted. The results revealed that USA and Australia are the leading countries, and Fenich GG is the leading author. The following keywords appear frequently in the journal: convention, meetings, event, meeting planner, satisfaction, and convention centers. The knowledge presented in this analysis provides strategic information on scientific studies that will help researchers develop and plan their future studies in the field of event tourism.
{"title":"The Journal of Convention and Event Tourism: A retrospective analysis using bibliometrics","authors":"Ranjit Singh, Sibi P. S., Asma Bashir","doi":"10.1080/15470148.2022.2150731","DOIUrl":"https://doi.org/10.1080/15470148.2022.2150731","url":null,"abstract":"Abstract The study provides an in-depth perspective of the Journal of Convention and Event Tourism (JCET). It presents the journal’s evolution and development since 2005 by evaluating the research papers retrieved from the Scopus database. Additionally, it also shows the changing trends in MICE tourism. With the help of the Bibliometrix tool, the study analyzes and visualizes the descriptive, conceptual, social and intellectual structure of JCET. For this purpose, thematic, co-citation, and co-authorship analyses have been conducted. The results revealed that USA and Australia are the leading countries, and Fenich GG is the leading author. The following keywords appear frequently in the journal: convention, meetings, event, meeting planner, satisfaction, and convention centers. The knowledge presented in this analysis provides strategic information on scientific studies that will help researchers develop and plan their future studies in the field of event tourism.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"87 - 108"},"PeriodicalIF":2.2,"publicationDate":"2022-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48543539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1080/15470148.2022.2085832
Tao Zhang
Abstract Mass-participation sporting events (MPSEs), or large-scale participation events, have been growing rapidly in the last two decades and have been increasingly viewed as a tourism phenomenon. The purpose of this study is to identify the effects of expanded eventscape on attendees’ attachment and loyalty to a long-distance running event. Survey data were collected from 466 respondents at Haikou Marathon in Hainan Island, China. The study found that physical eventscape is positively correlated with social eventscape and both are the precursors of event dependence and event identity of mass-participation running events. Furthermore, social eventscape has a far greater impact on event dependence. While both event dependence and event identity influence participants’ loyalty, event dependence has a greater impact on runners’ loyalty. this study offers practical implications for management and marketing of mass-participation sporting events (MPSEs) by demonstrating a refined understanding of the dynamics among expanded eventscape, event attachment, and event loyalty.
{"title":"An expanded eventscape framework as the driver of attachment and loyalty to mass-participation sporting events","authors":"Tao Zhang","doi":"10.1080/15470148.2022.2085832","DOIUrl":"https://doi.org/10.1080/15470148.2022.2085832","url":null,"abstract":"Abstract Mass-participation sporting events (MPSEs), or large-scale participation events, have been growing rapidly in the last two decades and have been increasingly viewed as a tourism phenomenon. The purpose of this study is to identify the effects of expanded eventscape on attendees’ attachment and loyalty to a long-distance running event. Survey data were collected from 466 respondents at Haikou Marathon in Hainan Island, China. The study found that physical eventscape is positively correlated with social eventscape and both are the precursors of event dependence and event identity of mass-participation running events. Furthermore, social eventscape has a far greater impact on event dependence. While both event dependence and event identity influence participants’ loyalty, event dependence has a greater impact on runners’ loyalty. this study offers practical implications for management and marketing of mass-participation sporting events (MPSEs) by demonstrating a refined understanding of the dynamics among expanded eventscape, event attachment, and event loyalty.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"385 - 411"},"PeriodicalIF":2.2,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46424468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-21DOI: 10.1080/15470148.2022.2131668
Mahlagha Darvishmotevali, Kayhan Tajeddini, L. Altınay
Abstract Based on the expectation confirmation theory and the push and pull framework, this paper proposes that perceived value (PV) mediates the relationship between experiential food festival attributes (EXPECO) and attendees’ behavioral intentions (BIs). Further, this paper proposes that cultural exploration (CULEXP) moderates the causal relationships among EXPECO, PV, and BIs. A survey of 215 visitors who participated in the Slow Food Festival event in Northern Cyprus was used to statistically validate the proposed research framework and hypotheses. The results stemmed from the structural equation modeling show that PV partially mediated the effects of EXPECO (i.e., education, entertainment, and esthetic experience) on BIs. Moreover, as predicted, the results confirm that CULEXP moderates the casual relationships among EXPECO, PV, and BIs. Thus, the findings extend prior literature by highlighting the importance of EXPECO and CULEXP in enhancing attendees’ PV and consequent positive BIs.
{"title":"Experiential festival attributes, perceived value, cultural exploration, and behavioral intentions to visit a food festival","authors":"Mahlagha Darvishmotevali, Kayhan Tajeddini, L. Altınay","doi":"10.1080/15470148.2022.2131668","DOIUrl":"https://doi.org/10.1080/15470148.2022.2131668","url":null,"abstract":"Abstract Based on the expectation confirmation theory and the push and pull framework, this paper proposes that perceived value (PV) mediates the relationship between experiential food festival attributes (EXPECO) and attendees’ behavioral intentions (BIs). Further, this paper proposes that cultural exploration (CULEXP) moderates the causal relationships among EXPECO, PV, and BIs. A survey of 215 visitors who participated in the Slow Food Festival event in Northern Cyprus was used to statistically validate the proposed research framework and hypotheses. The results stemmed from the structural equation modeling show that PV partially mediated the effects of EXPECO (i.e., education, entertainment, and esthetic experience) on BIs. Moreover, as predicted, the results confirm that CULEXP moderates the casual relationships among EXPECO, PV, and BIs. Thus, the findings extend prior literature by highlighting the importance of EXPECO and CULEXP in enhancing attendees’ PV and consequent positive BIs.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"57 - 86"},"PeriodicalIF":2.2,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43177106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-18DOI: 10.1080/15470148.2022.2112345
Christopher Mensah, Gariba A. H. Awudu, Mavis Forson, Richmond Sakyi
Abstract In this study, a bibliometric review of festival research is conducted to provide a valuable overview of the current state of the field, and in so doing, lays out a roadmap for future research. Based on hospitality-, tourism-, and leisure-related journals indexed in Scopus database, performance, relational and intellectual structure of festival scholarship are undertaken using Biblioshiny and VosViewer software to generate descriptive statistics and social networks structures of 955 articles. For almost five decades of research effort, the last five years have been the most productive period although citation structure has been relatively low. A greater proportion of the articles were published in Event Management with Saayman M, USA and North-West University being the most prolific author, country and institution, respectively. A co-citation network analysis unearthed four major themes: (1) festival impacts, sustainability, and management; (2) festival quality, satisfaction, and behavioral intentions; (3) festival authenticity, experiences, and revisit intentions; and (4) motivation and segmentation. This study is the first to undertake a performance and social structure analysis of prior festival research using bibliometric methodology.
{"title":"Performance and Social Network Structure of Festival Research: A Reflective of 1978–2020","authors":"Christopher Mensah, Gariba A. H. Awudu, Mavis Forson, Richmond Sakyi","doi":"10.1080/15470148.2022.2112345","DOIUrl":"https://doi.org/10.1080/15470148.2022.2112345","url":null,"abstract":"Abstract In this study, a bibliometric review of festival research is conducted to provide a valuable overview of the current state of the field, and in so doing, lays out a roadmap for future research. Based on hospitality-, tourism-, and leisure-related journals indexed in Scopus database, performance, relational and intellectual structure of festival scholarship are undertaken using Biblioshiny and VosViewer software to generate descriptive statistics and social networks structures of 955 articles. For almost five decades of research effort, the last five years have been the most productive period although citation structure has been relatively low. A greater proportion of the articles were published in Event Management with Saayman M, USA and North-West University being the most prolific author, country and institution, respectively. A co-citation network analysis unearthed four major themes: (1) festival impacts, sustainability, and management; (2) festival quality, satisfaction, and behavioral intentions; (3) festival authenticity, experiences, and revisit intentions; and (4) motivation and segmentation. This study is the first to undertake a performance and social structure analysis of prior festival research using bibliometric methodology.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"32 - 56"},"PeriodicalIF":2.2,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45194463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.1080/15470148.2022.2102559
Sung-Eun Kim, Shinyong Jung
Abstract As COVID-19 compels the event industry to embrace a digital transformation with innovative and safer ways of organizing events, investigating event attendees’ emotional responses and behavioral intention toward virtual sporting events becomes extremely important for event stakeholders. However, there is little empirical research on what factors lead to event participants’ hedonic benefit, which is a crucial determinant of satisfaction and revisit intention in the context of virtual sporting events. Based on the Stimulus-Organism-Response (SOR) model, this study therefore develops and examines a conceptually comprehensive model on the interrelationship between mobile app attributes, hedonic benefit, satisfaction with event experience, and revisit intention in the context of a virtual race event. Results identified user interface attractiveness and perceived usefulness as significant determinants of hedonic benefit which, in turn, affect satisfaction with event experience and revisit intention. Further, the results revealed that hedonic benefit mediates the relationships. The findings of this study provide significant theoretical and managerial implications for both researchers and practitioners who are interested in the use of mobile apps in virtual race events.
{"title":"Exploring virtual race participants’ perceptions of event mobile apps and behavioral intention: The stimulus-organism-response approach","authors":"Sung-Eun Kim, Shinyong Jung","doi":"10.1080/15470148.2022.2102559","DOIUrl":"https://doi.org/10.1080/15470148.2022.2102559","url":null,"abstract":"Abstract As COVID-19 compels the event industry to embrace a digital transformation with innovative and safer ways of organizing events, investigating event attendees’ emotional responses and behavioral intention toward virtual sporting events becomes extremely important for event stakeholders. However, there is little empirical research on what factors lead to event participants’ hedonic benefit, which is a crucial determinant of satisfaction and revisit intention in the context of virtual sporting events. Based on the Stimulus-Organism-Response (SOR) model, this study therefore develops and examines a conceptually comprehensive model on the interrelationship between mobile app attributes, hedonic benefit, satisfaction with event experience, and revisit intention in the context of a virtual race event. Results identified user interface attractiveness and perceived usefulness as significant determinants of hedonic benefit which, in turn, affect satisfaction with event experience and revisit intention. Further, the results revealed that hedonic benefit mediates the relationships. The findings of this study provide significant theoretical and managerial implications for both researchers and practitioners who are interested in the use of mobile apps in virtual race events.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"365 - 383"},"PeriodicalIF":2.2,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45102499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-12DOI: 10.1080/15470148.2022.2095316
L. Welthagen, E. Slabbert, E. Plessis
Abstract This research aims to develop an applied framework for conference tourism competitiveness since it is evident that there is a limited view of how conference delegates assess attributes contributing to conference tourism. From the literature and industry stakeholder input, conference competitiveness themes and attributes were identified and included in a self-administered questionnaire. Survey data was collected from 300 conference delegates in South Africa. The study applied the analytical hierarchy process (AHP) approach, a methodological approach not previously applied in a conference tourism context. A three-level evaluation structure was constructed with four main factors and 26 sub-factors. It was further established that although destination and conference competitiveness have similar attributes, conference tourism has its own set of unique attributes, which differs in terms of the level of importance for the conference sector. This finding supports the development of the conference competitiveness framework. The findings concluded that conference competitiveness from the view of delegates is influenced by environmental practices as well as political and economic stability being important attributes. Destination attributes such as weather and infrastructure were mentioned as the least important attributes, the rating of which are the opposite of the destination competitiveness attributes. The findings indicated that the AHP methodology is a valuable tool to analyze conference tourism competitiveness.
{"title":"Conference tourism competitiveness: An applied AHP framework","authors":"L. Welthagen, E. Slabbert, E. Plessis","doi":"10.1080/15470148.2022.2095316","DOIUrl":"https://doi.org/10.1080/15470148.2022.2095316","url":null,"abstract":"Abstract This research aims to develop an applied framework for conference tourism competitiveness since it is evident that there is a limited view of how conference delegates assess attributes contributing to conference tourism. From the literature and industry stakeholder input, conference competitiveness themes and attributes were identified and included in a self-administered questionnaire. Survey data was collected from 300 conference delegates in South Africa. The study applied the analytical hierarchy process (AHP) approach, a methodological approach not previously applied in a conference tourism context. A three-level evaluation structure was constructed with four main factors and 26 sub-factors. It was further established that although destination and conference competitiveness have similar attributes, conference tourism has its own set of unique attributes, which differs in terms of the level of importance for the conference sector. This finding supports the development of the conference competitiveness framework. The findings concluded that conference competitiveness from the view of delegates is influenced by environmental practices as well as political and economic stability being important attributes. Destination attributes such as weather and infrastructure were mentioned as the least important attributes, the rating of which are the opposite of the destination competitiveness attributes. The findings indicated that the AHP methodology is a valuable tool to analyze conference tourism competitiveness.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"435 - 459"},"PeriodicalIF":2.2,"publicationDate":"2022-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44973637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.1080/15470148.2022.2089796
Nur Balqish Hassan, Noor Hazarina Hashim, K. H. Padil, N. Bakhary
Abstract Despite the popularity of cluster analysis as a segmentation tool, its limitations continue to include the production of random solutions and the existence of uncertainties. This study aims to assist marketers in understanding the characteristics of festival goers based on music events in Malaysia. The present study investigates the existence and effect of uncertainties produced in cluster analysis results by using an artificial neural network (ANN). Four market segments are identified: the alarm hitter, the technology ticker, the plug puller, and the fuse blower. Error analysis results reveal that uncertainties may cause incorrect predictions. Academically, the limitations in existing market segmentation studies are highlighted by adding the process of ANN training and testing the segments generated from the cluster analysis. From the industry perspective, this approach introduces an important segmentation basis—technographic segmentation—to tap into the wired generation. Future research may extend this study and apply a nonprobabilistic neural network to eliminate the existence of errors in cluster analysis.
{"title":"Uncertainties: An investigation of aleatory and epistemic errors in market segmentation analysis","authors":"Nur Balqish Hassan, Noor Hazarina Hashim, K. H. Padil, N. Bakhary","doi":"10.1080/15470148.2022.2089796","DOIUrl":"https://doi.org/10.1080/15470148.2022.2089796","url":null,"abstract":"Abstract Despite the popularity of cluster analysis as a segmentation tool, its limitations continue to include the production of random solutions and the existence of uncertainties. This study aims to assist marketers in understanding the characteristics of festival goers based on music events in Malaysia. The present study investigates the existence and effect of uncertainties produced in cluster analysis results by using an artificial neural network (ANN). Four market segments are identified: the alarm hitter, the technology ticker, the plug puller, and the fuse blower. Error analysis results reveal that uncertainties may cause incorrect predictions. Academically, the limitations in existing market segmentation studies are highlighted by adding the process of ANN training and testing the segments generated from the cluster analysis. From the industry perspective, this approach introduces an important segmentation basis—technographic segmentation—to tap into the wired generation. Future research may extend this study and apply a nonprobabilistic neural network to eliminate the existence of errors in cluster analysis.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"24 1","pages":"1 - 31"},"PeriodicalIF":2.2,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44311708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.1080/15470148.2022.2089797
Mahmut Demir, A. Dalgıç
Abstract This study examined a sample of 287 gastronomy festivals organized in Turkey in 2021 in terms of tourism destination attractiveness, focusing on unprocessed agricultural food products and processed food and beverages. Based on the findings, the gastronomy festivals were grouped under 26 titles within two sub-themes, which revealed the festivals’ purpose, scope, social activities, gastronomic methods, techniques, and exemplary applications. Gastronomy festivals can provide important attraction elements for participants, such as regional and national development, social and cultural interaction, promotion of cities, collection, storage, production, and consumption of traditional food products.
{"title":"Examining gastronomy festivals as the attractiveness factor for tourism destinations: The case of Turkey","authors":"Mahmut Demir, A. Dalgıç","doi":"10.1080/15470148.2022.2089797","DOIUrl":"https://doi.org/10.1080/15470148.2022.2089797","url":null,"abstract":"Abstract This study examined a sample of 287 gastronomy festivals organized in Turkey in 2021 in terms of tourism destination attractiveness, focusing on unprocessed agricultural food products and processed food and beverages. Based on the findings, the gastronomy festivals were grouped under 26 titles within two sub-themes, which revealed the festivals’ purpose, scope, social activities, gastronomic methods, techniques, and exemplary applications. Gastronomy festivals can provide important attraction elements for participants, such as regional and national development, social and cultural interaction, promotion of cities, collection, storage, production, and consumption of traditional food products.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"23 1","pages":"412 - 434"},"PeriodicalIF":2.2,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59977395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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