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How festival brand equity influences loyalty: the mediator effect of satisfaction 节日品牌资产对忠诚度的影响:满意度的中介效应
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-01 DOI: 10.1080/15470148.2022.2067606
I. Yen, HungChih “Alvin” Yu
Abstract Festivals can utilize positive brand equity to enhance their competitiveness in the market and strengthen their relationships with patrons. As festival brand equity has not been extensively studied, this study was designed to 1) identify components of festival brand equity and 2) explore how festival brand equity influences loyalty by examining the mediation effect of satisfaction. Findings from 493 questionnaires suggest participants’ loyalty is influenced by a second-level brand equity, comprising factors of brand awareness, brand image, and perceived quality. The impact of brand equity on loyalty is partially mediated by satisfaction. Further academic and practical implications will be discussed.
节日可以利用积极的品牌资产来提高他们在市场上的竞争力,并加强他们与顾客的关系。由于节日品牌资产尚未被广泛研究,本研究旨在1)识别节日品牌资产的组成部分,2)通过考察满意度的中介作用来探讨节日品牌资产对忠诚度的影响。493份问卷的调查结果表明,参与者的忠诚度受到第二级品牌资产的影响,包括品牌意识、品牌形象和感知质量。品牌资产对忠诚度的影响部分被满意度所中介。进一步的学术和实际意义将讨论。
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引用次数: 1
Expo 2020 Dubai World Expo (October 1, 2021 – March 31, 2022) review Expo 2020 Dubai World Expo (October 1, 2021 – March 31, 2022) review
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-26 DOI: 10.1080/15470148.2022.2068718
Eric D. Olson
Abstract The aim of this review is to provide insight into Expo 2020 held in Dubai, United Arab Emirates.
摘要本综述旨在深入了解在阿拉伯联合酋长国迪拜举行的2020年世博会。
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引用次数: 0
Executing large events during COVID: Attendee perspectives and takeaways from PCMA convening leaders 在新冠肺炎期间执行大型活动:与会者的观点和PCMA召集领导人的收获
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-15 DOI: 10.1080/15470148.2022.2068829
C. Tsai, K. Malek, Shinyong Jung, Inna Soifer, J. Mendez, Eric D. Olson
aDepartment of apparel, events, and Hospitality management, College of Human sciences, iowa state university, ames, ia, usa; bHospitality, restaurant, and tourism management, College of education and Human sciences, university of nebraska – lincoln, lincoln, ne, usa; cWhite lodgingJ.W. marriott, Jr. school of Hospitality and tourism management, College of Health and Human sciences, Purdue university, West lafayette, in, usa; drita & navin Dimond Department of Hotel management, school of Hospitality, metropolitan state university of Denver, Denver, Co, usa; eschool of Hospitality leadership, Driehaus College of Business, DePaul university, Chicago, il, usa; f rita & navin Dimond Department of Hotel management, school of Hospitality, metropolitan state university of Denver, Denver, Co, usa
a美国爱荷华州立大学人文科学学院服装、活动和酒店管理系;b酒店、餐厅和旅游管理,教育与人文科学学院,美国内布拉斯加州林肯市内布拉斯加大学;cWhite lodgingJ.W.marriott,Jr.美国西拉斐特普渡大学健康与人文科学学院酒店与旅游管理学院;drita&navin Dimond美国丹佛大都会州立大学酒店学院酒店管理系;美国伊利诺伊州芝加哥德保罗大学Driehaus商学院酒店领导力学院;f rita&navin Dimond美国丹佛大都会州立大学酒店学院酒店管理系
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引用次数: 1
The effects of product transformation salience (PTS) on festival visitors’ recycling intentions: Do gender and age matter? 产品转型显著性(PTS)对节日游客回收意愿的影响:性别和年龄重要吗?
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-11 DOI: 10.1080/15470148.2022.2050331
Xingyi Zhang, E. Jeong, Xiaolong Shao, Eric D. Olson
Abstract Festivals attract diverse visitors to tourism sites and contribute significant solid wastes every year. One way to help customers engage in recycling at tourist attractions is to adopt an effective communication tactic using product transformation salience (PTS). To better understand the influence of PTS, the current study investigated the roles of visitors’ characteristics, such as gender and age, by using PTS messages to promote recycling behavior by presenting moderation models. This study further examined the underlying psychological mechanisms to explain the effect of PTS on recycling intention by proposing a serial mediation model. The results indicated that the effects of PTS on visitors’ feedback toward green messages varied when considering visitors’ age and gender. In particular, women and older attendees perceive the higher green value of recycling and develop higher intentions toward engaging in recycling practices at events. The serial mediation effects of PTS → perceived green value → attitudes → intentions were also confirmed. The findings of this study contribute to the green advertising literature and provide practical suggestions to industry practitioners.
摘要节日每年都会吸引不同的游客前往旅游景点,并产生大量固体废物。帮助顾客在旅游景点进行回收利用的一种方法是采用有效的沟通策略,利用产品转化显著性(PTS)。为了更好地了解PTS的影响,本研究调查了访客特征(如性别和年龄)的作用,通过使用PTS信息,通过呈现适度模型来促进回收行为。本研究通过提出一个系列中介模型,进一步检验了PTS对回收意愿影响的潜在心理机制。结果表明,PTS对访客对绿色信息反馈的影响在考虑访客的年龄和性别时有所不同。特别是,女性和老年与会者意识到回收利用具有更高的绿色价值,并对在活动中参与回收利用实践产生了更高的意愿。PTS的系列中介效应→ 感知绿色价值→ 态度→ 意图也得到了证实。本研究的结果有助于绿色广告文献的研究,并为行业从业者提供实用建议。
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引用次数: 0
Events as a tool for community involvement and sustainable regional development: the mediating role of motivation on community attitudes 活动作为社区参与和可持续区域发展的工具:动机对社区态度的中介作用
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-10 DOI: 10.1080/15470148.2022.2047853
Omar Alananzeh, Ahmad A. Al-Mkhadmeh, Hakam S. Shatnawi, R. Masa’deh
Abstract This study aims at exploring the impact of events on sustainable regional development. To accomplish the aim of the study, the effects of event awareness, community involvement, and destination attributes on locals’ attitudes were measured, and their motivation to encourage and support holding events was evaluated. Data were collected from 277 residents of Aqaba city through utilizing a fit sampling approach. Results of data analyses show that there are positive effects of event awareness, community involvement, and destination attributes on locals’ attitudes to hosting events and motivations. The results indicate that the events are a major factor in sustainable development through involving the community in decision-making and their actual participation in events. This study contributes to determining the importance of activities and the role of the local community in Sustainable Regional Development (SRD).
摘要本研究旨在探讨事件对区域可持续发展的影响。为了实现研究目的,测量了活动意识、社区参与和目的地属性对当地人态度的影响,并评估了他们鼓励和支持举办活动的动机。采用拟合抽样方法从亚喀巴市277名居民中收集数据。数据分析结果表明,活动意识、社区参与和目的地属性对当地人举办活动的态度和动机有积极影响。结果表明,通过让社区参与决策和实际参与活动,这些活动是可持续发展的一个主要因素。本研究有助于确定活动的重要性以及当地社区在可持续区域发展中的作用。
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引用次数: 4
Bring a tent, food, music and create your own experience: What’s considered as important for AfrikaBurn? 带上帐篷、食物、音乐,创造你自己的体验:什么对AfrikaBurn来说很重要?
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-02-17 DOI: 10.1080/15470148.2022.2034556
Michaela Alexandra Crowe, Bianca Manners
Abstract Hosting events entails various factors and elements that need to be managed effectively to create and ensure an enjoyable experience for attendees. To ensure that a festival exceed the attendees’ expectations and needs, event-specific research should be conducted, as it is imperative that event managers understand the attendees’ expectations. This can be achieved by gathering feedback from attendees at a festival focusing on the aspects they regard as important, also known as CSFs. Therefore, this study was conducted at the 2018 AfrikaBurn festival hosted in the Tankwa Karoo, South Africa to determine what attendees consider important when attending this festival. A qualitative approach whereby, non-probability convenience sampling was applied, and a semi-structured interview guide was used to obtain the data. A total of 45 interviews were included in the analysis whereby, Creswell’s six steps was used which revealed participants’ profiles and main themes for the CSFs; Important factors for AfrikaBurn and Factors for an improved AfrikaBurn. The findings indicate event-specific CSFs unique to AfrikaBurn and contributes to literature regarding CSFs for managing events and also to the events industry. It is recommended to conduct further research at AfrikaBurn to better understand this unique event’s attendees and also continue researching other events to determine more event-specific CSFs.
举办活动需要有效地管理各种因素和元素,以创造和确保参与者的愉快体验。为了确保节日超出与会者的期望和需求,应该进行特定活动的研究,因为活动经理必须了解与会者的期望。这可以通过在电影节上收集与会者对他们认为重要的方面(也称为CSFs)的反馈来实现。因此,这项研究是在南非坦夸卡鲁举办的2018年非洲burn节上进行的,以确定与会者在参加这个节日时认为重要的是什么。采用定性方法,即采用非概率便利抽样,并使用半结构化访谈指南来获取数据。分析共包括45个访谈,其中使用了Creswell的六个步骤,揭示了参与者的个人资料和CSFs的主要主题;非洲之火的重要因素和改善非洲之火的因素。研究结果表明,事件特定的csf是AfrikaBurn独有的,并有助于有关管理事件的csf和事件行业的文献。建议在AfrikaBurn上进行进一步的研究,以更好地了解这一独特活动的参与者,并继续研究其他活动,以确定更多特定事件的csf。
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引用次数: 0
Site selection determinant factors: An empirical study from meeting and conference organizers’ perspectives 选址决定因素:来自会议和会议组织者视角的实证研究
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-02-09 DOI: 10.1080/15470148.2022.2034557
Jaruwan Suwannasat, Punthumadee Katawandee, A. Chandrachai, P. Bhattarakosol
Abstract This study examines the determinant factors affecting organizers’ decision-making regarding meeting and convention site selection process. A mixed-methods research technique was employed to identify the important factors pertaining to the selection of meeting venues. Exploratory factor analysis was performed on factors with similar characteristics to identify seven new factor groups and 44 attributes. As a practical contribution, this study recommends that destination policy managers increase meeting destination competitiveness in developing countries with expansive tourism infrastructure, such as Thailand.
摘要本研究考察了影响组织者在会议和会议地点选择过程中决策的决定因素。采用混合方法研究技术来确定与会议地点选择有关的重要因素。对具有相似特征的因素进行探索性因素分析,以确定7个新的因素组和44个属性。作为一项实际贡献,本研究建议目的地政策管理者提高旅游基础设施广阔的发展中国家(如泰国)的目的地竞争力。
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引用次数: 5
Current challenges and alignment options for German MICE destinations to increase competitiveness after Corona Corona之后,德国MICE目的地为提高竞争力而面临的当前挑战和调整方案
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-12 DOI: 10.1080/15470148.2022.2028455
Bernd Schabbing
ABSTRACT The fight against COVID-19 in Germany up to now has led to the highest financial debts for cities and state governments in the last 30 years. German cities (partly together with federal states) own infrastructures such as fair halls, fairgrounds or international airports; therefore, this is a relevant issue for meetings, conventions, incentives and exhibition (MICE) industries. MICE tourism will recover much slower than general tourism and those debts will even increase during the next years. So, this might lead to the need for change in MICE strategy and infrastructure in some or even many cities. This may also become (or even already is) a risk for Germany’s function and image as one of the top three countries for international MICE tourism, especially for international fairs and conferences – and due to that, this might also lead to international changes. The paper discusses whether German cities should reinvest, change/focus positioning or abandon the MICE market and its infrastructure to become more competitive as well with every city but also as an internationally recognized MICE-country.
到目前为止,德国的新冠肺炎疫情导致城市和州政府的财政债务达到了近30年来的最高水平。德国各城市(部分连同联邦各州)拥有自己的基础设施,如博览会大厅、展览场地或国际机场;因此,这是一个与会议、会议、奖励和展览(MICE)行业相关的问题。会展旅游的复苏将比一般旅游业慢得多,这些债务在未来几年甚至会增加。因此,这可能导致一些甚至许多城市需要改变会展战略和基础设施。这也可能(甚至已经)威胁到德国作为国际会展旅游(特别是国际博览会和会议)前三大国家之一的功能和形象——正因为如此,这也可能导致国际变化。本文讨论了德国城市是否应该再投资,改变/重点定位或放弃会展市场及其基础设施,以提高与每个城市的竞争力,并成为国际公认的会展国家。
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引用次数: 3
Built to attract: Evaluating trade show booth designs using attention analysis in a live communication context 旨在吸引:在现场交流中使用注意力分析评估贸易展展位设计
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-10-16 DOI: 10.1080/15470148.2021.1988022
Thomas Bauer, Vera Hantel
Abstract Trade show booths are focal points in exhibitors’ trade show marketing, as well as platforms for meeting different target groups, most important new and existing customers. Booth designs thus need to attract trade show attendees’ attention; this study explores which design elements are most effective for doing so. Using eye-tracking technology, it reveals which design elements attract visitors’ visual gaze, using both and comparing a two-dimensional photographic artwork based laboratory study to an actual three-dimensional visual live experience context. The results indicate comparable gaze patterns and relative importance of design elements in both research settings, such that the same design elements attract the most attention in lab and live communication environments. Distraction and sensory overload result in considerably fewer absolute gaze contacts on trade show floors though. Furthermore, the results show that visually outstanding components such as towers, canopies, furniture, or interaction elements compel more attention than wallpaper or screens. This study validates the use of eye-tracking tools in three-dimensional contexts. It also offers managerial recommendations to exhibitors to include visually remarkable elements in their booths and to rely on eye-tracking techniques to evaluate available design options.
展会展位是参展商展会营销的重点,也是满足不同目标群体的平台,最重要的是新老客户。因此,展台设计需要吸引展会参与者的注意力;本研究探讨了哪些设计元素是最有效的。利用眼球追踪技术,它揭示了哪些设计元素吸引了游客的视觉目光,并将基于二维摄影艺术作品的实验室研究与实际的三维视觉现场体验环境进行了比较。结果表明,在两种研究环境中,设计元素的注视模式和相对重要性是相似的,因此相同的设计元素在实验室和现场交流环境中吸引了最多的注意力。然而,注意力分散和感官超载导致展会现场的绝对凝视接触大大减少。此外,结果表明,视觉上突出的组件,如塔,天篷,家具,或互动元素比壁纸或屏幕吸引更多的注意力。本研究验证了眼动追踪工具在三维环境中的使用。它还向参展商提供了管理建议,建议他们在展台上加入视觉上引人注目的元素,并依靠眼球追踪技术来评估可用的设计方案。
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引用次数: 3
The uneven distribution of fees for virtual academic conferences 虚拟学术会议费用分配不均
IF 2.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-09-14 DOI: 10.1080/15470148.2021.1975593
M. Falk, Eva Hagsten
Abstract This study examines factors of importance for the pricing of virtual academic conferences based on information on their quality attributes. Data are based on 76 virtual conferences held or planned to be held in the field of tourism and related fields between April 2020 and December 2021. The distribution of fees is skewed with a median price of US$61 and an average of US$126. One fourth of the conferences is free of charge, although there is a trend toward increased prices the longer the time elapse from the outbreak of the pandemic, ceteris paribus. Count data model estimations show that the conference fee depends on size, academic field, and location of the host. A one-day conference is on average US$60 cheaper than a two-day event while pure tourism conferences are on average US$34 more expensive than those in related fields. Conferences in the United Kingdom have the lowest fees while hybrid format is a factor of specific importance for the pure tourism events. Reputation of the host university and whether the conference is held by an association are aspects of no significance for the fee.
摘要本研究基于虚拟学术会议质量属性的信息,考察了虚拟学术会议定价的重要因素。数据基于2020年4月至2021年12月期间在旅游及相关领域举行或计划举行的76场虚拟会议。费用的分配是倾斜的,中间价格为61美元,平均价格为126美元。四分之一的会议是免费的,尽管疫情爆发后的时间越长,价格就有上涨的趋势。计数数据模型估计显示,会议费用取决于主办单位的规模、学术领域和地点。一天的会议平均比两天的会议便宜60美元,而纯旅游会议平均比相关领域的会议贵34美元。英国的会议费用最低,而混合形式对于纯粹的旅游活动来说是一个特别重要的因素。主办大学的声誉以及会议是否由协会举办对费用没有任何意义。
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引用次数: 3
期刊
Journal of Convention & Event Tourism
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