Pub Date : 2021-04-01DOI: 10.1080/15470148.2020.1870185
E. Olson, K. Kedrowski, Smita Singh
Abstract Political events can be defined as a meeting or gathering of two or more people in order to elicit a political goal, agenda, or influence. In this research, a case study is used to showcase student learning from participating in a political events course and the execution of a nonpartisan mock caucus political event. This study extends our understanding of experiential learning in event management education and extends our understanding of political event planning, an underdeveloped and under researched aspect of event planning.
{"title":"Students’ perceptions of experiential learning in a political events course: A case study from Iowa","authors":"E. Olson, K. Kedrowski, Smita Singh","doi":"10.1080/15470148.2020.1870185","DOIUrl":"https://doi.org/10.1080/15470148.2020.1870185","url":null,"abstract":"Abstract Political events can be defined as a meeting or gathering of two or more people in order to elicit a political goal, agenda, or influence. In this research, a case study is used to showcase student learning from participating in a political events course and the execution of a nonpartisan mock caucus political event. This study extends our understanding of experiential learning in event management education and extends our understanding of political event planning, an underdeveloped and under researched aspect of event planning.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"273 - 295"},"PeriodicalIF":2.2,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2020.1870185","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45202115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.1080/15470148.2021.1905575
Micaela Pinho, Jorge Marques
Abstract The combination of business and leisure into one trip – bleisure – is becoming popular. This segment has received a strong boost, especially from Millennials. The purpose of this paper is to analyze the bleisure tourism phenomena and the potential for this business-leisure symbiosis in Porto. A mixed-method approach was adopted through a Delphi technique to explore tourism stakeholder’s perceptions concerning both the city’s opportunities and strategies that should be followed to boost the bleisure tourism sector. The assets identified as very important for the development of bleisure tourism in the city were unique gastronomy, good wines, the historical center and local people’s hospitality. Nevertheless, improve human resource qualification, increase flight connections, enhance local heritage and urban regeneration and fostering collaboration networks between local stakeholders are strategic actions that merit more attention. Many studies have been conducted from the perspective of business tourism activities and impacts; few have been conducted from the bleisure tourism perspective and none have been conducted from the perspective of bleisure tourism in the city of Porto. This work represents the first attempt to elicit experts’ opinions about the potential of Porto to develop the bleisure tourism segment. This study aims to contribute to better understanding how destinations can take advantage of this niche segment of the tourism market, which kind of touristic assets can be valued and which specific destination attributes should be considered.
{"title":"The bleisure tourism trend and the potential for this business-leisure symbiosis in Porto","authors":"Micaela Pinho, Jorge Marques","doi":"10.1080/15470148.2021.1905575","DOIUrl":"https://doi.org/10.1080/15470148.2021.1905575","url":null,"abstract":"Abstract The combination of business and leisure into one trip – bleisure – is becoming popular. This segment has received a strong boost, especially from Millennials. The purpose of this paper is to analyze the bleisure tourism phenomena and the potential for this business-leisure symbiosis in Porto. A mixed-method approach was adopted through a Delphi technique to explore tourism stakeholder’s perceptions concerning both the city’s opportunities and strategies that should be followed to boost the bleisure tourism sector. The assets identified as very important for the development of bleisure tourism in the city were unique gastronomy, good wines, the historical center and local people’s hospitality. Nevertheless, improve human resource qualification, increase flight connections, enhance local heritage and urban regeneration and fostering collaboration networks between local stakeholders are strategic actions that merit more attention. Many studies have been conducted from the perspective of business tourism activities and impacts; few have been conducted from the bleisure tourism perspective and none have been conducted from the perspective of bleisure tourism in the city of Porto. This work represents the first attempt to elicit experts’ opinions about the potential of Porto to develop the bleisure tourism segment. This study aims to contribute to better understanding how destinations can take advantage of this niche segment of the tourism market, which kind of touristic assets can be valued and which specific destination attributes should be considered.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"346 - 362"},"PeriodicalIF":2.2,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1905575","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47241075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-29DOI: 10.1080/15470148.2021.1904077
T. Palrão, R. Rodrigues, J. Estêvão
Abstract The unprecedented public health crisis experienced during the recent global COVID-19 pandemic outbreak has originated a catastrophic economic crisis for the entire globe. This crisis has been particularly harmful to the tourism industry and, more specifically, to the events’ subsector. This study aims to understand the main measures that have been implemented by the Portuguese public sector to assist companies which specialize in the organization of events. In addition, the study seeks to empirically understand the strategies and solutions that, according to the industry’s players, should be implemented in future crisis scenarios. The sample consisted of representatives of 165 companies belonging to the subsector of cultural and sports events, corporate events, and tourist animation. The data was collected during the month of April 2020 by means of a questionnaire prepared by the Portuguese Association of Congress Organizers, Tourism Animation and Events (APECATE). The adopted methodology was anchored in the mixed methods paradigm. Through a quantitative approach, the frequencies of the variables under study – sector of activity, support measures by the public sector, suggestions of additional measures – were analyzed. Afterwards, the suggestions referred by the participants were codified and analyzed qualitatively. The results of this research reveal that 72.1% of surveyed companies have used some kind public sector assistance mechanisms, with layoff being the most widely selected initiative by respondents. As actions to be implemented in a future crisis scenario, surveyed companies highlight, for instance, support to the managers of companies specialized in organizing events, as well as financial support to these companies by means of non-repayable loans.
{"title":"The role of the public sector in the aftermath of the COVID-19 pandemic crisis: The case of Portuguese events’ industry","authors":"T. Palrão, R. Rodrigues, J. Estêvão","doi":"10.1080/15470148.2021.1904077","DOIUrl":"https://doi.org/10.1080/15470148.2021.1904077","url":null,"abstract":"Abstract The unprecedented public health crisis experienced during the recent global COVID-19 pandemic outbreak has originated a catastrophic economic crisis for the entire globe. This crisis has been particularly harmful to the tourism industry and, more specifically, to the events’ subsector. This study aims to understand the main measures that have been implemented by the Portuguese public sector to assist companies which specialize in the organization of events. In addition, the study seeks to empirically understand the strategies and solutions that, according to the industry’s players, should be implemented in future crisis scenarios. The sample consisted of representatives of 165 companies belonging to the subsector of cultural and sports events, corporate events, and tourist animation. The data was collected during the month of April 2020 by means of a questionnaire prepared by the Portuguese Association of Congress Organizers, Tourism Animation and Events (APECATE). The adopted methodology was anchored in the mixed methods paradigm. Through a quantitative approach, the frequencies of the variables under study – sector of activity, support measures by the public sector, suggestions of additional measures – were analyzed. Afterwards, the suggestions referred by the participants were codified and analyzed qualitatively. The results of this research reveal that 72.1% of surveyed companies have used some kind public sector assistance mechanisms, with layoff being the most widely selected initiative by respondents. As actions to be implemented in a future crisis scenario, surveyed companies highlight, for instance, support to the managers of companies specialized in organizing events, as well as financial support to these companies by means of non-repayable loans.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"407 - 428"},"PeriodicalIF":2.2,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1904077","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46599505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-15DOI: 10.1080/15470148.2021.1895017
J. N. Weru, J. Njoroge
Abstract Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to enhance the destination’s touristic image and competitiveness. This study investigates the influence of business events experience on international visitors’ perceived destination image. The study was carried out at three leading business event venues in Nairobi, Kenya. Convenience sampling method was used to select respondents during the events. A total of 335 questionnaires were successfully completed and used for data analysis. An exploratory factor analysis identified six business event experiences factors important in influencing a destination image including destination’s venue facilities, accommodation facilities, destination attractions, destination accessibility, destination safety and security and perceived affordability of services. Structural analysis indicated that business event experiences influenced destination’s cognitive image and the overall image. Destination cognitive image influenced destination’s affective image and overall image, while the destination’s affective image influenced the overall image. However, business event experiences did not have a direct significant influence on destination’s affective image. The study findings extend the knowledge on influence of events on the host destination’s image using business events perspective. Discussions and implications of the findings are also highlighted.
{"title":"Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya","authors":"J. N. Weru, J. Njoroge","doi":"10.1080/15470148.2021.1895017","DOIUrl":"https://doi.org/10.1080/15470148.2021.1895017","url":null,"abstract":"Abstract Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to enhance the destination’s touristic image and competitiveness. This study investigates the influence of business events experience on international visitors’ perceived destination image. The study was carried out at three leading business event venues in Nairobi, Kenya. Convenience sampling method was used to select respondents during the events. A total of 335 questionnaires were successfully completed and used for data analysis. An exploratory factor analysis identified six business event experiences factors important in influencing a destination image including destination’s venue facilities, accommodation facilities, destination attractions, destination accessibility, destination safety and security and perceived affordability of services. Structural analysis indicated that business event experiences influenced destination’s cognitive image and the overall image. Destination cognitive image influenced destination’s affective image and overall image, while the destination’s affective image influenced the overall image. However, business event experiences did not have a direct significant influence on destination’s affective image. The study findings extend the knowledge on influence of events on the host destination’s image using business events perspective. Discussions and implications of the findings are also highlighted.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"384 - 406"},"PeriodicalIF":2.2,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1895017","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45363041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-08DOI: 10.1080/15470148.2021.1893241
N. C. Shereni, F. N. Ncube, Precious Mazhande
Abstract The success of a trade fair is measured against the quality and quantity of exhibitors in attendance. This research therefore sought to get insights into exhibitors’ preferences that captivate them to attend trade fairs from an African perspective. The objectives of the study were to determine the role that exhibition organizers are expected to play by exhibitors, to establish the nature of benefits sought by exhibitors and to identify service quality preferences by exhibitors. Structured questionnaires were self-administered to 136 exhibitors attending the 2019 edition of the Zimbabwe International Trade Fair. Results revealed that organizers are seen as the link between exhibitors and visitors, hence are responsible for marketing the event so that it lures more exhibitors. An Exploratory Factor Analysis (EFA) done on the benefits sought by exhibitors yielded two factors which are product positioning benefits as well as interaction with key stakeholders. Accessibility of the venue, communication by organizers, boothscapes, exhibition environment and ideal duration of the exhibition are some of the quality issues highlighted as preeminent to exhibitors. A further EFA done on exhibitors’ service quality preference extracted two factors which are logistical arrangements and event atmospherics.
{"title":"Exhibitors’ preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF)","authors":"N. C. Shereni, F. N. Ncube, Precious Mazhande","doi":"10.1080/15470148.2021.1893241","DOIUrl":"https://doi.org/10.1080/15470148.2021.1893241","url":null,"abstract":"Abstract The success of a trade fair is measured against the quality and quantity of exhibitors in attendance. This research therefore sought to get insights into exhibitors’ preferences that captivate them to attend trade fairs from an African perspective. The objectives of the study were to determine the role that exhibition organizers are expected to play by exhibitors, to establish the nature of benefits sought by exhibitors and to identify service quality preferences by exhibitors. Structured questionnaires were self-administered to 136 exhibitors attending the 2019 edition of the Zimbabwe International Trade Fair. Results revealed that organizers are seen as the link between exhibitors and visitors, hence are responsible for marketing the event so that it lures more exhibitors. An Exploratory Factor Analysis (EFA) done on the benefits sought by exhibitors yielded two factors which are product positioning benefits as well as interaction with key stakeholders. Accessibility of the venue, communication by organizers, boothscapes, exhibition environment and ideal duration of the exhibition are some of the quality issues highlighted as preeminent to exhibitors. A further EFA done on exhibitors’ service quality preference extracted two factors which are logistical arrangements and event atmospherics.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"363 - 383"},"PeriodicalIF":2.2,"publicationDate":"2021-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1893241","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49085671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.1080/15470148.2021.1887784
Noureddine Selmi, N. Bahri-Ammari, Mohammad Soliman, Imene Hanafi
Abstract This study aims to determine how festivalscape components (i.e., the festival program, staff, information, and atmosphere) affect the positive and negative emotions of festivalgoers. It also examines the impact of visitors’ emotions on their satisfaction. Moreover, it explores the influence of participants’ satisfaction on their behavioral intention. To test the research hypotheses, a quantitative approach, with a sample of 300 Tunisian who have attended the International Festival of Carthage, was conducted. The analytical packages (exploratory and confirmatory factor analyses) confirmed most of the research hypotheses. The empirical results indicated that the festival information, program, atmosphere and staff are crucial predictors of festivalgoers’ emotions. Furthermore, positive and negative emotions seem to predict satisfaction, which in turn is a determinant of tourists’ behavior and also influences their intention to revisit and recommend the festival to others. Theoretical and managerial contributions, limitations, and further research directions are given.
{"title":"The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage","authors":"Noureddine Selmi, N. Bahri-Ammari, Mohammad Soliman, Imene Hanafi","doi":"10.1080/15470148.2021.1887784","DOIUrl":"https://doi.org/10.1080/15470148.2021.1887784","url":null,"abstract":"Abstract This study aims to determine how festivalscape components (i.e., the festival program, staff, information, and atmosphere) affect the positive and negative emotions of festivalgoers. It also examines the impact of visitors’ emotions on their satisfaction. Moreover, it explores the influence of participants’ satisfaction on their behavioral intention. To test the research hypotheses, a quantitative approach, with a sample of 300 Tunisian who have attended the International Festival of Carthage, was conducted. The analytical packages (exploratory and confirmatory factor analyses) confirmed most of the research hypotheses. The empirical results indicated that the festival information, program, atmosphere and staff are crucial predictors of festivalgoers’ emotions. Furthermore, positive and negative emotions seem to predict satisfaction, which in turn is a determinant of tourists’ behavior and also influences their intention to revisit and recommend the festival to others. Theoretical and managerial contributions, limitations, and further research directions are given.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"324 - 345"},"PeriodicalIF":2.2,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1887784","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44381106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-09DOI: 10.1080/15470148.2021.1879701
Carole B. Sox
Abstract Utilizing an experiential learning project, reflection surveys, and post-program questionnaires, this descriptive case study approach explores a real-world event management course as a professional skill builder for students. Course outcomes were compared to the Meeting and Business Events Competency Standards (MBECS) Curriculum Guide to determine if the experiential learning opportunity addressed the industry standards. Student reflections were coded for categorical and themed relationships and post-program questionnaires were reviewed for student perspectives. Through this research, it was found that students had opportunities to participate in activities which fell into 30 of the 33 categories of the MBECS. Through further analysis, 3 major themes emerged from the student reflections, and the post-program questionnaires indicated that the skills developed in the course were being used within the workforce. Fundraising was also highlighted throughout the research as a valuable component needed within event programs. Recommendations for future course and curriculum success are also offered.
{"title":"A case study on revisiting meeting and event competency standards and student perspective","authors":"Carole B. Sox","doi":"10.1080/15470148.2021.1879701","DOIUrl":"https://doi.org/10.1080/15470148.2021.1879701","url":null,"abstract":"Abstract Utilizing an experiential learning project, reflection surveys, and post-program questionnaires, this descriptive case study approach explores a real-world event management course as a professional skill builder for students. Course outcomes were compared to the Meeting and Business Events Competency Standards (MBECS) Curriculum Guide to determine if the experiential learning opportunity addressed the industry standards. Student reflections were coded for categorical and themed relationships and post-program questionnaires were reviewed for student perspectives. Through this research, it was found that students had opportunities to participate in activities which fell into 30 of the 33 categories of the MBECS. Through further analysis, 3 major themes emerged from the student reflections, and the post-program questionnaires indicated that the skills developed in the course were being used within the workforce. Fundraising was also highlighted throughout the research as a valuable component needed within event programs. Recommendations for future course and curriculum success are also offered.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"296 - 323"},"PeriodicalIF":2.2,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2021.1879701","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48787499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-01DOI: 10.1080/15470148.2020.1856264
P. Pambudi, M. S. I. Hariandi
Abstract The aim of this research is to analyze economic, social, and environmental impacts of International Tour de Banyuwangi Ijen (ITdBI) to local community development in Ijen Crater – tourist destination in Banyuwangi. The research subjects were local communities, public figures, tour and travel agents, hotels, restaurants, and related institutions such as government, Statistics Bureau, Culture and Tourism Department, Regional Development Board, Nature Conservation Agency of Regional Conservation Section V, and South Banyuwangi Forest Management Unit. Data were collected by using observation, live-interview, questionnaire, and archival collection method from the aforementioned relevant institutions in Banyuwangi. Pearson's Correlation Coefficient was applied to analyze economic impacts. Cross Tabulation with Chi Square used to analyze socio-cultural impacts. Qualitative data analysis used to examine environmental impacts. The results showed that ITdBI gave impacts to the local community development. Economically, it contributed 100% increasing rate for ticket revenue, 43% increasing revenue for Small and Medium Enterprises, and 37% for decreasing unemployment rate. Socially, it contributed to 11.6% increasing rate for prosperity, 11.1% for the local communities' satisfaction level, and 44.4% for the local communities' participation. Environmentally, it contributed to the continuous waste management and conservation of natural habitat of both Ijen endemic flowering plant such as Edelweiss and animals such as Lutung Jawa and deer.
{"title":"International Tour de Banyuwangi Ijen impacts to local community development in Ijen Crater – Banyuwangi","authors":"P. Pambudi, M. S. I. Hariandi","doi":"10.1080/15470148.2020.1856264","DOIUrl":"https://doi.org/10.1080/15470148.2020.1856264","url":null,"abstract":"Abstract The aim of this research is to analyze economic, social, and environmental impacts of International Tour de Banyuwangi Ijen (ITdBI) to local community development in Ijen Crater – tourist destination in Banyuwangi. The research subjects were local communities, public figures, tour and travel agents, hotels, restaurants, and related institutions such as government, Statistics Bureau, Culture and Tourism Department, Regional Development Board, Nature Conservation Agency of Regional Conservation Section V, and South Banyuwangi Forest Management Unit. Data were collected by using observation, live-interview, questionnaire, and archival collection method from the aforementioned relevant institutions in Banyuwangi. Pearson's Correlation Coefficient was applied to analyze economic impacts. Cross Tabulation with Chi Square used to analyze socio-cultural impacts. Qualitative data analysis used to examine environmental impacts. The results showed that ITdBI gave impacts to the local community development. Economically, it contributed 100% increasing rate for ticket revenue, 43% increasing revenue for Small and Medium Enterprises, and 37% for decreasing unemployment rate. Socially, it contributed to 11.6% increasing rate for prosperity, 11.1% for the local communities' satisfaction level, and 44.4% for the local communities' participation. Environmentally, it contributed to the continuous waste management and conservation of natural habitat of both Ijen endemic flowering plant such as Edelweiss and animals such as Lutung Jawa and deer.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"187 - 196"},"PeriodicalIF":2.2,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2020.1856264","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47786355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-29DOI: 10.1080/15470148.2020.1866139
Pedro Mendonça Silva, V. Vale, V. Moutinho
Abstract Trade fairs are excellent sources of information. However, there is a paucity of empirical studies on trade fairs as intelligence tools. This study aims to address this by focusing specifically on Trade Fair Intelligence Activities from the exhibitors’ perspective. The study developed a conceptual model and hypotheses, then a quantitative analysis was performed through a survey administered to exhibitors of the international trade fairs. The results show that a holistic approach to trade fairs exists as an intelligence process from the perspective of exhibitors. Thus, Trade Fair Intelligence Activities allow an exhibitor to apply data to its Information Management System, which consequently enriches its Strategic Marketing Management and, in the end, improves the Company’s Competitiveness. The study explores managerial implications and proposes avenues for future research.
{"title":"Trade fairs as an intelligence process: the perspective of companies/exhibitors","authors":"Pedro Mendonça Silva, V. Vale, V. Moutinho","doi":"10.1080/15470148.2020.1866139","DOIUrl":"https://doi.org/10.1080/15470148.2020.1866139","url":null,"abstract":"Abstract Trade fairs are excellent sources of information. However, there is a paucity of empirical studies on trade fairs as intelligence tools. This study aims to address this by focusing specifically on Trade Fair Intelligence Activities from the exhibitors’ perspective. The study developed a conceptual model and hypotheses, then a quantitative analysis was performed through a survey administered to exhibitors of the international trade fairs. The results show that a holistic approach to trade fairs exists as an intelligence process from the perspective of exhibitors. Thus, Trade Fair Intelligence Activities allow an exhibitor to apply data to its Information Management System, which consequently enriches its Strategic Marketing Management and, in the end, improves the Company’s Competitiveness. The study explores managerial implications and proposes avenues for future research.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"242 - 270"},"PeriodicalIF":2.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2020.1866139","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43837135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-29DOI: 10.1080/15470148.2020.1866138
B. Nghiêm-Phú, Thu Hương Kiều, T. Hoàng
Abstract Given the complicated natures of the related phenomena, this study aimed to examine the correlations among destination attributes, festival events, personal values, overall festival satisfaction, place attachment and future intentions to identify the relative importance of each factor. In order to do so, this study developed and tested a theoretical model emphasizing tourists’ overall satisfaction with their trip to a festival and their future intentions toward the festival destination. Data were collected from domestic attendees of a flower festival in Da Lat City, Vietnam (n = 278) using a structured questionnaire, and were analyzed using the structural equational modeling method. The findings revealed that the confirmation of personal values was the most important contributor to overall satisfaction, in addition to the satisfaction with destination attributes and festival events. Moreover, place attachment was the most significant antecedent of future intention to recommend and intention to return to the festival destination, together with overall satisfaction and life satisfaction. Based on the findings, several practical implications for the management and marketing of the future Da Lat Flower Festivals in the domestic market were proposed. Directions for future studies were also discussed.
{"title":"Tourists’ satisfaction with and intentions toward a nature-themed festival: The contribution of destination attributes, festival events, place attachment and life satisfaction","authors":"B. Nghiêm-Phú, Thu Hương Kiều, T. Hoàng","doi":"10.1080/15470148.2020.1866138","DOIUrl":"https://doi.org/10.1080/15470148.2020.1866138","url":null,"abstract":"Abstract Given the complicated natures of the related phenomena, this study aimed to examine the correlations among destination attributes, festival events, personal values, overall festival satisfaction, place attachment and future intentions to identify the relative importance of each factor. In order to do so, this study developed and tested a theoretical model emphasizing tourists’ overall satisfaction with their trip to a festival and their future intentions toward the festival destination. Data were collected from domestic attendees of a flower festival in Da Lat City, Vietnam (n = 278) using a structured questionnaire, and were analyzed using the structural equational modeling method. The findings revealed that the confirmation of personal values was the most important contributor to overall satisfaction, in addition to the satisfaction with destination attributes and festival events. Moreover, place attachment was the most significant antecedent of future intention to recommend and intention to return to the festival destination, together with overall satisfaction and life satisfaction. Based on the findings, several practical implications for the management and marketing of the future Da Lat Flower Festivals in the domestic market were proposed. Directions for future studies were also discussed.","PeriodicalId":46268,"journal":{"name":"Journal of Convention & Event Tourism","volume":"22 1","pages":"221 - 241"},"PeriodicalIF":2.2,"publicationDate":"2020-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15470148.2020.1866138","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41835942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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