Discourse Context & Media最新文献

英文中文

From “Otherness” to “Intercultural Mutualism”: A study on media discourse strategies and intercultural communication of Rose on Douyin 从“他者”到“跨文化互惠”：抖音玫瑰的媒介话语策略与跨文化传播研究

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-09-12 DOI: 10.1016/j.dcm.2025.100947

Jie Guo

This study examines the transformative potential of short video platforms in reshaping cross-cultural narratives through the case of Rose, an African woman who married into a rural Chinese family and gained prominence on Douyin. By analyzing her video content and audience interactions, the research explores how Rose employs media discourse strategies to deconstruct stereotypical “otherness” and foster intercultural mutualism. Utilizing multimodal discourse analysis and digital ethnography, the study identifies three core mechanisms: (1) the construction of a hybrid cultural identity that deconstructs binaries through multimodal storytelling, critically leveraging Douyin’s visual-centric and editing affordances; (2) the cultivation of empathetic engagement that transcends algorithmic intimacy to foster transcultural solidarity by navigating the platform’s “emotional economy”; and (3) the tactical negotiation of Douyin’s algorithmic governance to balance visibility with cultural authenticity. Findings reveal that Rose’s videos construct a “third space” where cultural differences are negotiated through everyday practices, a process fundamentally mediated and shaped by the platform’s technical and cultural logics. This case illustrates the potential of grassroots creators to challenge deeply ingrained stereotypes within the specific constraints and opportunities of platform mediation, advancing a dynamic process of mutual becoming.

本研究通过Rose的案例考察了短视频平台在重塑跨文化叙事方面的变革潜力。Rose是一名非洲妇女，嫁给了一个中国农村家庭，并在抖音上获得了突出地位。通过分析她的视频内容和观众互动，本研究探讨了罗斯如何运用媒体话语策略解构刻板的“他者性”，促进跨文化互惠。利用多模态话语分析和数字民族志，该研究确定了三个核心机制：(1)通过多模态叙事解构二元二元的混合文化身份的构建，批判性地利用抖音的视觉中心和编辑功能；(2)通过引导平台的“情感经济”，培养超越算法亲密关系的移情参与，以促进跨文化团结；(3)抖音算法治理的战术协商，以平衡可见性与文化真实性。研究结果表明，Rose的视频构建了一个“第三空间”，在这个空间中，文化差异通过日常实践进行协商，这一过程从根本上是由平台的技术和文化逻辑介导和塑造的。这个案例说明了草根创作者在平台中介的特定约束和机会下挑战根深蒂固的刻板印象的潜力，推动了一个相互成为的动态过程。

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引用次数: 0

“We want you to be informed”: Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts “我们希望你被告知”：在生物学视频摘要中重新语境化科学知识的修辞和实用策略

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-09-11 DOI: 10.1016/j.dcm.2025.100938

Olga Dontcheva-Navratilova

This paper adopts a multimodal discourse analysis approach to explore the recontextualisation of scientific information facilitated by multimodal affordances in the remediated genre of the video abstract. It focuses on rhetorical and pragmatic strategies realised by metadiscourse resources enhancing audience engagement and tailoring scientific content to the consensual knowledge of the non-expert audience. Despite the recent interest in the study of recontextualisation in multimodal scientific genres, a relationship between the rhetoric, pragmatics and metadiscourse dimensions involved in the recontextualisation of expert knowledge in digital academic genres has not been established. This study undertakes to fill this gap by analysing relationships in a set of rhetorical and pragmatic strategies and metadiscourse resources involved in the recontextualisation of scientific content in Current Biology video abstracts. The investigation is carried out on a corpus of 20 video abstracts in the field of biology published online on the website of the journal Current Biology (Cell Press) in the period 2020–2023. The study contributes to our understanding of recontextualisation of specialised knowledge by exploring the adaptation and repragmatisation of verbal and non-verbal resources and proposing a typology of biology video abstracts based on the identified strategies.

本文采用多模态语篇分析的方法，探讨在视频摘要的修正体裁中，多模态启示促进了科学信息的再语境化。它侧重于通过元话语资源实现的修辞和语用策略，提高受众参与度，并根据非专业受众的共识知识定制科学内容。尽管最近对多模态科学体裁的再语境化研究感兴趣，但数字学术体裁中专家知识再语境化所涉及的修辞学、语用学和元话语维度之间的关系尚未建立。本研究承诺通过分析一组修辞和语用策略以及元话语资源中的关系来填补这一空白，这些资源涉及到《当代生物学》视频摘要中科学内容的重新语境化。该调查是在2020-2023年期间在《当代生物学》（Cell Press）杂志网站上在线发表的20篇生物学领域的视频摘要的语料库中进行的。该研究通过探索语言和非语言资源的适应和再语用化，并提出了基于确定策略的生物视频摘要类型，有助于我们理解专业知识的再语境化。

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引用次数: 0

Transpositioning through visual translanguaging creativity: A multimodal analysis of a Chinese wanghong vlogger’s identity performance on YouTube 视觉跨语言创意中的换位：一位中国网红视频博主在YouTube上的身份表现的多模态分析

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-09-03 DOI: 10.1016/j.dcm.2025.100937

Yilei Wang , Dezheng (William) Feng , Jing Zhang

This study analyzes how the popular Chinese vlogger Li Ziqi represents herself and the Chinese culture on YouTube for a global audience. It addresses two key issues of identity performance in vlogging: the transpositioning of the self drawing upon pluralized cultural repertories, and the deployment of multimodal resources for identity construction. We extend the notion of translanguaging to multimodal meaning-making practices and explicate the complexity of transcultural identities. Our analysis reveals a high level of multimodal translanguaging creativity in Li Ziqi’s videos, where mise-en-scène, cinematography, and music are orchestrated to blend the traditional Chinese aesthetics with modern, commercialized styles. This multimodal translanguaging creativity allows Li to position herself simultaneously as a romanticized farmer, a postfeminist folk artist, and a Chinese cuisine bon vivant. Each persona reflects further layers of transpositioning—where traditional and (post)modern, local and global, rural and cosmopolitan attributes are seamlessly integrated. This study furthers our understanding of identity hybridity in translocal vlogging as well as multimodal translanguaging as a key strategy for identity performance in social media discourse.

本研究分析了中国流行视频博主李子淇如何在YouTube上向全球观众展示自己和中国文化。它解决了视频日志中身份表现的两个关键问题：利用多元文化储备的自我换位，以及为身份构建部署多模式资源。我们将跨语言的概念扩展到多模态意义生成实践，并阐明跨文化身份的复杂性。我们的分析表明，李子淇的视频具有高度的多模态跨语言创意，场景布置、摄影和音乐精心编排，将中国传统美学与现代、商业化风格融合在一起。这种多模态的跨语言创作让李将自己同时定位为一个浪漫化的农民，一个后女权主义的民间艺术家，以及一个中国美食的美食家。每一个角色都反映了更深层次的转换——传统和（后）现代、本地和全球、农村和世界的属性无缝地融合在一起。本研究进一步加深了我们对跨地域视频日志中身份混杂的理解，以及多模态跨语言作为社交媒体话语中身份表现的关键策略。

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引用次数: 0

Vernacular performance, indexical shift, and algorithmic self: A precariat’s rise to fame on Douyin 方言表演、指数转换和算法自我：抖音上一个无产者的成名之路

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-30 DOI: 10.1016/j.dcm.2025.100935

Shuang Gao, Paul Cooper

This paper explores the strategic manipulation of indexicality for fame-making in algorithmic media. It presents a case study of a precariat’s rise to fame, focusing on how he turned the tide to officially become a ‘superstar’ on the Chinese video-sharing app Douyin as viewers shamed him for his allegedly unintelligible language. Drawing upon the sociolinguistic notions of indexicality, enregisterment, stance, and the concepts of platformisation and algorithmic self in media studies, we show that the shift from shame to fame was enabled by his algorithmic awareness, metapragmatic reflexivity, and strategic contextualisation of linguistic persona. Also, these self-presentation strategies are deeply embedded in the political economy of new media, especially nationalism underlying Douyin’s ‘New Farmer Initiative’. By locating fame at the nexus of language, technology, and political economy, this paper reveals the close links between media algorithms and state ideologies and has implications for understanding enregisterment and self-presentation in algorithmic media.

本文探讨了算法媒体中成名的索引性策略操纵。它展示了一个无业游民成名的案例研究，重点讲述了他是如何扭转潮流，在中国视频分享应用抖音上正式成为“超级明星”的，而观众却因他据称听不懂的语言而羞辱他。利用社会语言学的指数性、注册、立场以及媒体研究中的平台化和算法自我概念，我们表明，从羞耻到名声的转变是由他的算法意识、元语用反身性和语言人格的战略语境化实现的。此外，这些自我呈现策略深深植根于新媒体的政治经济中，尤其是抖音“新农民倡议”背后的民族主义。通过将名声定位于语言、技术和政治经济的联系，本文揭示了媒体算法与国家意识形态之间的密切联系，并对理解算法媒体中的注册和自我呈现具有启示意义。

引用次数: 0

The discourse of sharing in digital spaces – Power, identity, and community 数字空间中分享的话语——权力、身份和社区

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-26 DOI: 10.1016/j.dcm.2025.100936

Wei Ren, Andrew S. Ross

引用次数: 0

Pop linguistics in social media: translanguaging and literacy edutainment 社交媒体中的流行语言学：译语与识字寓教于乐

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-25 DOI: 10.1016/j.dcm.2025.100933

Tong King Lee

In the age of platformization, literacy has become a nexus of performance but also an object of commodification. Social media platforms feature an abundance of curated content on language-related themes, the upshot of which is the rise of an online industry around literacy edutainment. This article argues that language literacy edutainment in social media refashions multilingualism into a unique selling point; such edutainment creates playful translanguaging spaces that engender a “pop linguistics”, that is, a non-technical, user-friendly mode for learning about as well as co-creating languages. Using three examples of content creators who carve out for themselves a niche at the conjunction of English, Cantonese, and Mandarin across multiple platforms, the article demonstrates that the capacity of translanguaging to go between and beyond semiotic boundaries, as well as to transform lived experience, affords it a creative-critical potential and renders it amenable as a business concept, a pedagogical strategy, and a medium for articulating urban dialects. By proactively engaging in translanguaging at the confluence of platformization and postmultilingualism, a new generation of content creators are opening up pop linguistics as a counterpoint to conventional language literacy practices in legacy institutions.

在平台化的时代，读写能力已经成为一种表现的纽带，但同时也是一种商品化的对象。社交媒体平台上有大量与语言相关主题的精心策划的内容，其结果是一个围绕识字教育娱乐的在线行业的兴起。本文认为，社交媒体中的语言素养寓教于乐使多语成为一个独特的卖点；这种寓教于乐创造了有趣的跨语言空间，产生了一种“流行语言学”，也就是说，一种非技术的、用户友好的学习和共同创造语言的模式。本文以三个内容创作者为例，他们在多个平台上将英语、广东话和普通话结合起来，为自己开辟了一个利基市场。文章表明，跨语言在符号学边界之间和超越符号学边界的能力，以及改变生活体验的能力，为其提供了一种创造性的关键潜力，并使其成为一种商业概念、一种教学策略和一种表达城市方言的媒介。在平台化和后多语言主义的融合下，新一代的内容创作者积极参与翻译，将流行语言学作为传统机构传统语言素养实践的对应物。

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引用次数: 0

‘Responding to “thank you” properly’: Mediated metapragmatic repertoires in an English language teaching YouTube video “正确地回应”“谢谢”：YouTube英语教学视频中介导的元语用技巧

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-20 DOI: 10.1016/j.dcm.2025.100934

Erhan Aslan

Digitally mediated communication has not only transformed the ways in which information is created, shared, and consumed, but it also has increased ordinary internet users’ understanding of and reflection on language and its use in the real world. Investigating the observable online interactions on social media platforms can shed light on sociolinguistic realities of language including the complexity and fluidity of everyday linguistic forms and communicative contexts. Drawing on mediated discourse analysis, this study explores the process of metapragmatic meaning making in a viral YouTube video from the channel “English with Lucy” that focuses on teaching English to speakers of other languages. In the video the channel host presents sociopragmatic knowledge and tips about appropriate responses to the speech act of thanking drawing on mediational means such as language (e.g., intonation, degrees of formality), social actors, communication contexts, and age in explaining different ways of responding to thanks. The metapragmatic commentary reveals alternative responses demonstrating variation across temporal, spatial and personal dimensions. The findings highlight the intricate nexus of divergent and shared metapragmatic repertoires associated with a simple everyday language form and the role of social media in mediating interactions between translocal content creators and their followers.

数字媒介传播不仅改变了信息的创造、共享和消费方式，也增加了普通互联网用户对语言及其在现实世界中的使用的理解和反思。调查社交媒体平台上可观察到的在线互动可以揭示语言的社会语言学现实，包括日常语言形式和交际环境的复杂性和流动性。利用中介语篇分析，本研究探讨了YouTube上一个名为“English with Lucy”的视频的元语用意义生成过程，该视频的重点是向其他语言的人教授英语。在视频中，频道主持人介绍了社会语用学知识和技巧，通过语言（如语调、正式程度）、社会行为者、交流背景和年龄等中介手段，来解释不同的感谢回应方式。元语用评论揭示了不同的反应，展示了时间、空间和个人维度的变化。研究结果强调了与简单的日常语言形式相关的不同和共享的元语用谱之间的复杂联系，以及社交媒体在跨地域内容创作者与其追随者之间调解互动中的作用。

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引用次数: 0

Open online peer support on dementia for family care partners in the Finland-Swedish minority context 芬兰-瑞典少数民族背景下家庭护理伙伴关于痴呆症的开放在线同伴支持

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-15 DOI: 10.1016/j.dcm.2025.100932

Camilla Wide

The aim of this study is twofold. On the one hand, it investigates what possibilities there are to find open online support discussions for Finland-Swedish family care partners of people living with dementia. On the other hand, it analyzes how support is expressed in those open discussions that can be found. The data of the study consist of two subsets: web pages and social media accounts of dementia care providers and Swedish-language media in Finland especially, and nine open Facebook threads with discussions on dementia expressing support to family care partners of people living with dementia. The first dataset is analyzed utilizing a passive nethnographic method. Focusing on expressions of emphatic communication, the second dataset is analyzed using content analysis and coded with the mixed methods software MAXQDA. As the results show, it is difficult to find open online channels for support discussions on dementia in Swedish in Finland. At the same time, the discussions that can be found convey how important they are to those participating in them. The availability of open online support discourses provides additional comfort and help to those living with dementia and their care partners. Online support discussions are thus important per se, irrespective of the fact that offline services are provided fully and sufficiently also in Swedish in Finland.

这项研究的目的是双重的。一方面，它调查了是否有可能为芬兰和瑞典的痴呆症患者家庭护理伙伴找到公开的在线支持讨论。另一方面，它分析了在那些可以找到的公开讨论中如何表达支持。该研究的数据包括两个子集：痴呆症护理提供者的网页和社交媒体账户，尤其是芬兰的瑞典语媒体，以及9个开放的Facebook线程，讨论痴呆症，表达对痴呆症患者的家庭护理伙伴的支持。第一个数据集是利用被动气象学方法进行分析的。针对重点交流的表达，采用内容分析法对第二数据集进行分析，并用混合方法软件MAXQDA进行编码。结果表明，在芬兰很难找到开放的在线渠道来支持用瑞典语讨论痴呆症。与此同时，可以找到的讨论传达了它们对参与者的重要性。开放的在线支持课程为痴呆症患者及其护理伙伴提供了额外的安慰和帮助。因此，在线支持讨论本身就很重要，尽管芬兰的瑞典语也提供了充分和充分的离线服务。

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引用次数: 0

Methodological synergies in the study of digital discourse: a critical reflection 数字话语研究中的方法论协同效应：一种批判性反思

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-11 DOI: 10.1016/j.dcm.2025.100931

Susan C. Herring

引用次数: 0

Developing a discourse space for analysing online discourse 开发分析网络话语的话语空间

IF 3.1 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-30 DOI: 10.1016/j.dcm.2025.100929

Kateryna Krykoniuk, Cleo Hopkin-King, Seán G. Roberts

Understanding the dynamics of online discourse is crucial for dealing with disinformation, radicalisation and hate speech. However, there are few formal models of how commenters orient their messages to each other to create online discourse. We introduce the concept of a ‘discourse space’—a novel conceptual framework that serves as an abstract meta-representation of discourse. It provides an opportunity to quantify discourse and explore its dynamics by leveraging a range of possible discourse strategies, spanning four key aspects: cohesion, attitude, logic quality and coherence. With this view, discourse strategies emerge as generalised techniques for linguistically shaping thoughts based on the social context. To construct an empirical space from real data, 1,684 message pairs from 50 YouTube video comment sections were tagged for 25 discourse strategies. Using an advanced dimension-reduction method (t-distributed stochastic neighbour embedding, t-SNE), we demonstrate that a systematic discourse space can be constructed from the data. Specifically, the relations between individual social media messages can be positioned within the discourse space and that messages which attempt to derail the discourse occupy a specific part of this space. Furthermore, there are distinct patterns of discourse derailment within this discourse space that an automatic system could detect.

了解网络话语的动态对于处理虚假信息、激进化和仇恨言论至关重要。然而，很少有正式的模型来说明评论者如何将他们的信息定向到彼此之间以创建在线话语。我们引入了“话语空间”的概念——一个作为话语抽象元表征的新概念框架。它提供了一个机会，通过利用一系列可能的话语策略来量化话语并探索其动态，这些策略涵盖四个关键方面：衔接、态度、逻辑质量和连贯。根据这一观点，话语策略作为基于社会语境的语言塑造思想的一般技术而出现。为了从真实数据中构建经验空间，我们对来自50个YouTube视频评论区的1,684条消息对进行了25种话语策略的标记。使用一种先进的降维方法（t分布随机邻居嵌入，t-SNE），我们证明了可以从数据中构建系统的话语空间。具体来说，个体社交媒体信息之间的关系可以定位在话语空间中，试图使话语脱轨的信息占据了这个空间的特定部分。此外，在这个话语空间中存在着自动系统可以检测到的话语脱轨的不同模式。

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