Discourse Context & Media最新文献

英文中文

Discourse, Context, & Media: Special issue 话语、语境与媒介：特刊

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-07-16 DOI: 10.1016/j.dcm.2025.100919

Riki Thompson Guest editor

引用次数: 0

Facts, hopes, and fears: Recontextualising experimental drug results for diverse audiences 事实、希望和恐惧：为不同受众重新定位实验性药物结果

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-07-06 DOI: 10.1016/j.dcm.2025.100914

Krystyna Warchał

As the digital environment has become the primary conduit for broad audiences to learn about scientific and technological developments, it is crucial to examine how new knowledge is transformed to be accessible, engaging, and relevant for the public, and to what extent this recontextualised content remains anchored in the original published findings. This case study investigates the online uptake of results from the third clinical trial for an experimental Alzheimer’s drug (Van Dyck et al., 2023; online November 29, 2022), focusing on how knowledge claims (KCs) are modified when communicated to diverse audiences. The analysis is based on a set of digital texts retrieved through an internet query and published within four weeks of the original announcement. Findings reveal selective transfer of KCs, a tendency to amplify desirable claims, and a pronounced shift in the salience of recontextualised content, reflecting audience expectations and media priorities. The study also highlights limited traceability of information intended for broad audiences and considers the implications of these transformations for public understanding of the findings and informed decision-making in health and therapy.

随着数字环境成为广大受众了解科技发展的主要渠道，研究如何将新知识转化为公众可访问、可参与和相关的知识，以及这些重新背景化的内容在多大程度上仍与原始发表的发现保持联系，这一点至关重要。本案例研究调查了一种实验性阿尔茨海默病药物的第三次临床试验结果的在线吸收(Van Dyck等，2023；重点关注知识声明（KCs）在传播给不同受众时如何被修改。该分析基于一组通过互联网查询检索到的数字文本，这些文本在最初公告发布后四周内发布。研究结果揭示了KCs的选择性转移，放大理想主张的趋势，以及重新语境化内容的显著变化，反映了受众的期望和媒体的优先事项。该研究还强调了面向广大受众的信息的可追溯性有限，并考虑了这些转变对公众理解研究结果和在健康和治疗方面作出知情决策的影响。

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引用次数: 0

Understanding multimodal science slam performances: How expert knowledge is built and transferred through digital ludic recontextualization 理解多模态科学大满贯表演：专家知识是如何通过数字音乐再语境化建立和转移的

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-07-14 DOI: 10.1016/j.dcm.2025.100918

Jan Engberg, Carmen Daniela Maier

This article proposes an approach to exploring science slam performances, a genre in which scientific knowledge is digitally recontextualized to gratify both knowledge and entertainment needs of audiences, with a focus upon the role of humour.

Drawing on theoretical perspectives including knowledge communication, multimodality, genre and ludic learning, nine science slam performances (6 in English, 3 in German) from YouTube from different organisational and national contexts are examined to determine their generic configuration.

The multi-phased multimodal analysis captures the flexible modal configuration and density of the generic moves. The focus is on the meaning-making relations between several semiotic modes that shape how knowledge is ludically recontextualized across the generic moves by the performing science slammers, how the intertextual and interdiscursive references are embedded in the generic moves, and how audiences are continuously engaged. Considering the ludic characteristic as defining for science slam performances, the roles of humour in relation to these aspects are identified to address the knowledge about humour demonstrated by the science slams’ practitioners.

This article takes research on recontextualized scientific communication one step further by proposing and demonstrating an approach that can both explain this multimodal genre systematically and provide insights for researchers working with genres of scientific knowledge communication with similar intentions and communicative (sub-)functions.

本文提出了一种探索科学大满贯表演的方法，这种表演类型将科学知识以数字方式重新语境化，以满足观众的知识和娱乐需求，重点关注幽默的作用。从知识交流、多模态、体裁和搞笑学习等理论角度出发，对来自不同组织和国家背景的YouTube上的9个科学大满贯表演（6个英语，3个德语）进行了研究，以确定它们的一般配置。多阶段多模态分析捕获了通用移动的灵活模态配置和密度。重点是几个符号学模式之间的意义制造关系，这些模式塑造了知识如何在表演科学猛击的一般动作中被滑稽地重新语境化，互文和话语间的引用如何嵌入到一般动作中，以及观众如何持续参与。考虑到科学大满贯表演的滑稽特征，本文确定了幽默在这些方面的作用，以解决科学大满贯表演者所展示的幽默知识。本文提出并展示了一种方法，既可以系统地解释这种多模态类型，又可以为研究具有相似意图和交际（子）功能的科学知识传播类型的研究人员提供见解，从而将重新语境化科学传播的研究向前推进了一步。

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引用次数: 0

Big sister, dog, and ethnic names: Semiotic ideologies of self-naming on Xiaohongshu (RED) 大姐、狗、民族名：小红书自命名的符号学意识

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-06-18 DOI: 10.1016/j.dcm.2025.100898

Alex Wang, Ibrar Bhatt

This paper examines the self-naming practices of international students on the Chinese social media platform Xiaohongshu (‘Little Red Book’), focusing on how these practices are shaped by specific semiotic ideologies. Self-naming serves a critical role in understanding the identity processes of international students as they navigate the complexities of cultural differences, social differentiation, and performative demonstrations of ‘doctorateness’ with a domestic audience during their sojourn abroad. Data draw from a cross-disciplinary sample of twenty Chinese doctoral students in the UK, collected through the following qualitative procedures: i) in-depth narrative interviews exploring biographies and histories of engagement with the platform; ii) analysis of posts and messages; and iii) follow-up ‘dialogic-action’ interviews in which participants actively engaged with the platform during discussions. The multiform data was analysed using Mediated Discourse Analysis, focusing on how language, symbols, and self-naming practices are mediated through cross- and intra-cultural contexts, and broader semiotic ideologies of self-naming. The paper discusses three representative examples which collectively underscore themes of showcasing or concealing aspects of identity: ‘big sister’ (姐姐), ‘dog’ (狗), and forms of ‘ethnic names’. Each practice reflects a distinct semiotic ideology, revealing how personal branding intersects with platform affordances and construction of personae to establish individual self-brands as doctoral students abroad. The research highlights the nuanced ways in which international students curate their identities on digital platforms like Xiaohongshu and the importance of critical analyses of language at various substrata of practice.

本文研究了国际学生在中国社交媒体平台小红书（“小红书”）上的自我命名行为，重点关注这些行为是如何被特定的符号学意识形态塑造的。自我命名在理解国际学生的身份过程中起着至关重要的作用，因为他们在国外居住期间要应对文化差异、社会差异的复杂性，并在国内观众面前表现出“博士性”。数据来自20名在英中国博士生的跨学科样本，通过以下定性程序收集：i)深入的叙事访谈，探索与该平台接触的传记和历史；Ii)对帖子和消息的分析；iii)后续“对话-行动”访谈，参与者在讨论期间积极参与平台。使用中介话语分析对多种形式的数据进行了分析，重点关注语言、符号和自我命名实践如何通过跨文化和文化内背景以及更广泛的自我命名的符号学意识形态进行中介。本文讨论了三个有代表性的例子，它们共同强调了展示或隐藏身份方面的主题：“大姐”、“狗”和“民族名称”的形式。每一次实践都反映了一种独特的符号学意识形态，揭示了个人品牌是如何与平台的提供和人物的建构相交叉的，以建立个人在国外的自我品牌。这项研究强调了国际学生在小红书等数字平台上管理自己身份的微妙方式，以及在各种实践基础上对语言进行批判性分析的重要性。

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引用次数: 0

Discursive practices of blame during the COVID-19 pandemic on Chinese Weibo COVID-19大流行期间中国微博上的指责话语实践

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-05-21 DOI: 10.1016/j.dcm.2025.100895

Ying Jin , Dennis Tay

The participatory affordance of web platforms has encouraged ordinary users’ participation in sociopolitical issues and opened up new channels for public opinion expression, particularly to blame authorities for their perceived wrongdoings. The current critical discourse analysis study contributes to this scholarship by investigating bottom-up discursive practices on user-generated texts on Weibo, the most widely used social media website in China. Using Social Media Critical Discourse Studies, we examine how netizens blame the elite group for their money and mask donations during the COVID-19 pandemic. They do this by constructing an identity for the elites as norm-breaching, outliers, and criminals, in contrast to their own norm-monitoring and judicial identity, thereby justifying the blame on the elites. Several discursive practices were identified with varying degrees of rationality and affectivity. Data includes comments presented in both textual and image forms.

网络平台的参与性支持鼓励了普通用户参与社会政治问题，并为民意表达开辟了新的渠道，特别是指责当局的错误行为。当前的批评话语分析研究通过调查微博（中国使用最广泛的社交媒体网站）上用户生成文本的自下而上话语实践，为这一学术研究做出了贡献。利用社交媒体批评话语研究，我们研究了在COVID-19大流行期间，网民如何指责精英群体的金钱和面具捐款。他们通过构建精英的身份来实现这一点，将精英视为违反规范的人、局外人和罪犯，与他们自己的规范监督和司法身份形成对比，从而证明对精英的指责是合理的。几个话语实践被确定为不同程度的理性和情感。数据包括以文字和图像两种形式提出的评论。

引用次数: 0

Co-constructing community and sociability in game streaming chats 在游戏直播聊天中共同构建社区和社交性

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-06-18 DOI: 10.1016/j.dcm.2025.100894

Carolin Debray

On streaming sites such as twitch, audiences interact during a live broadcast through the chat – and for many, this communal viewing and the ensuing social interactions are an important reason to engage with live streams (Hamilton et al., 2014, Hilvert-Bruce et al., 2018, Wohn and Freeman, 2020). Twitch chats therefore constitute important third places that feature very fast-paced interactions full of new word formations, emotes, and banter that appear strongly community affirming. Drawing on stance theory, this paper investigates how chatters achieve joint attention and coherence in the chat and manage to construct community during live-gaming spectatorship in the chats of three different gaming streamers. It finds that chatters engage in continuous explicit affective and evaluative stancetaking practices that function to focus attention on a shared object while also to synchronise chatters’ affective responses to the unfolding action. This is achieved through the development of in-group language with a complex, evolving system of interjections and emotes at its heart that allow chatters to take nuanced stances at great speed while positioning themselves as competent community members. Through complex practices of repetition and variation, these stances are constructed as shared across the community. With this, the paper makes contributions to our understanding of community creation among large, diverse, and anonymous online crowds and adds to our knowledge of stancetaking by highlighting innovative practices that facilitate community construction.

在twitch等流媒体网站上，观众在直播过程中通过聊天进行互动——对许多人来说，这种公共观看和随后的社交互动是参与直播的重要原因（Hamilton等人，2014年，Hilvert-Bruce等人，2018年，Wohn和Freeman， 2020年）。因此，Twitch聊天构成了重要的第三个地方，它以非常快节奏的互动为特色，充满了新的构词、表情和玩笑，这些都是强烈的社区肯定。本文运用立场理论，以三种不同的游戏主播为研究对象，探讨了直播过程中聊天者如何在聊天中实现共同关注和连贯，以及如何构建社区。研究发现，叽叽喳喳会持续地进行明确的情感和评估性的站立练习，这些练习的功能是将注意力集中在一个共同的对象上，同时也使叽叽喳喳的情感反应与展开的动作同步。这是通过群体内语言的发展来实现的，这种语言的核心是一个复杂的、不断发展的感叹词和表情系统，它允许喋喋不休的人以极快的速度采取微妙的立场，同时将自己定位为有能力的社区成员。通过重复和变化的复杂实践，这些立场被构建为整个社区共享。因此，本文有助于我们理解在庞大、多样化和匿名的在线人群中创建社区，并通过强调促进社区建设的创新实践，增加了我们对采取行动的认识。

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引用次数: 0

“Alexa learned Arabic”: A translanguaging and multimodal perspective on language and media ideologies “Alexa学会了阿拉伯语”：语言和媒体意识形态的跨语言和多模式视角

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-07-17 DOI: 10.1016/j.dcm.2025.100909

Didem Leblebici , May Rostom

This study offers a novel perspective on translanguaging and multimodality by investigating practices and discourses of a largely unexplored phenomenon of voice assistants in the multifaceted Arab-speaking world. In early 2022, Alexa was launched in “the Khaleeji/Gulf dialect”, targeting Saudi Arabian and the United Arab Emirates markets, leading numerous translocal YouTubers to produce videos engaging with the device. Applying the analytical frameworks of multimodal discourse analysis and translanguaging theory, this paper examines an ‘unboxing’ video, created by an Egyptian YouTuber, and its comment section where Arabic speakers from different Asian and African countries engage in metalinguistic discussions, and position themselves towards Alexa’s voice that indexes a specific regional variety of Arabic. They mobilize multimodal and translingual semiotic resources to negotiate the tensions of national, regional, pan-regional and global labels of language and identity. The paper offers critical insights into discourses about Arabic and AI, as mediated on YouTube. We observe a partial reordering of sociolinguistic hierarchies and the emergence of language ideologies tied to global market logics. Voice assistants, as capitalist products, together with their built-in language ideologies, have implications for language perception and sociolinguistic economies.

本研究通过调查语音助手在多方面阿拉伯语世界的实践和话语，为跨语言和多模态提供了一个新的视角。2022年初，Alexa以“Khaleeji/Gulf方言”推出，目标是沙特阿拉伯和阿拉伯联合酋长国市场，导致许多跨本地的youtube用户制作使用该设备的视频。本文运用多模态语篇分析和译语理论的分析框架，研究了一段由埃及youtube用户制作的“开箱”视频及其评论区，来自不同亚洲和非洲国家的阿拉伯语使用者参与元语言讨论，并将自己定位于Alexa的声音，该声音索引了特定地区的阿拉伯语多样性。他们调动多模态和跨语言的符号学资源，在国家、区域、泛区域和全球语言和身份标签的紧张关系中进行谈判。这篇论文对YouTube上关于阿拉伯语和人工智能的论述提供了重要的见解。我们观察到社会语言学等级制度的部分重新排序以及与全球市场逻辑相关的语言意识形态的出现。语音助手作为资本主义产品，其内置的语言意识形态对语言感知和社会语言学经济具有重要影响。

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引用次数: 0

The intersection of corporate discourse and platform design: A study of WhatsApp’s corporate blog and website 企业话语与平台设计的交集：以WhatsApp的企业博客和网站为例

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-05-24 DOI: 10.1016/j.dcm.2025.100893

Agnese Sampietro

Scholars interested in users’ interactional discourse on WhatsApp need to better understand the corporate interests and commercial motives embedded in the app. Critical media scholars have investigated the intersection of digital design and user agency by examining how technical, social, and economic factors affect the evolution, design, and use of a range of platforms. This study explores the development of WhatsApp’s corporate discourse, showing how design changes and significant shifts in the company’s self-presentation align with the app’s ‘platformization’. WhatsApp initially marketed its messaging service as innovative and interoperable on its website and blog, but its discourse subsequently shifted to emphasizing intimate conversations with close friends and the constant assurance of user privacy, aligning with Meta’s broader discourse on the future of messaging. Nevertheless, the analysis revealed incongruities between the company’s emphasis on user privacy and its commercial interests which prioritize other forms of engagement, such as communicating with businesses. This study ultimately demonstrates the significance of corporate discourse in exposing the economic interests that shape the design of a mobile messenger and the need to consider these interests when examining WhatsApp communication.

对用户在WhatsApp上的互动话语感兴趣的学者需要更好地理解应用程序中嵌入的企业利益和商业动机。批判性媒体学者通过研究技术、社会和经济因素如何影响一系列平台的演变、设计和使用，研究了数字设计和用户代理的交叉点。本研究探讨了WhatsApp公司话语的发展，展示了公司自我展示的设计变化和重大转变如何与应用程序的“平台化”保持一致。WhatsApp最初在其网站和博客上宣传其即时通讯服务是创新的、可互操作的，但随后它的话语转向强调与亲密朋友的亲密对话，以及对用户隐私的持续保证，这与Meta关于即时通讯未来的更广泛的话语一致。然而，分析显示，该公司对用户隐私的重视与其优先考虑其他形式的参与（如与企业沟通）的商业利益之间存在不协调。本研究最终证明了企业话语在揭示塑造移动信使设计的经济利益方面的重要性，以及在检查WhatsApp通信时考虑这些利益的必要性。

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引用次数: 0

Where there is suffering, there is sharing: Sharing discourse by Chinese breast cancer patients on social media 哪里有痛苦，哪里就有分享：中国乳腺癌患者在社交媒体上分享话语

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-05-28 DOI: 10.1016/j.dcm.2025.100896

Yue Zhao , Yansheng Mao , Kaihang Zhao

This study explores themes of the sharing discourse by 40 Chinese breast cancer patients and their thematic features across different disease stages on Weibo, a popular Chinese social media platform. The results show that Chinese breast cancer patients’ sharing discourse is mainly oriented towards disease information, personal emotions, and social relationships. Across the four stages of breast cancer, there is an overall increasing tendency of the patient’s orientation towards personal emotions and social relationships, but a decrease in disease information. The study highlights sharing discourse in virtual spaces can cross-sectionally reflect patients’ attitudes and beliefs about cancer, suggesting digital sharing can be approached and initiated as empathy-charged support outlets for cancer patients across stages.

本研究探讨了40名中国乳腺癌患者在微博（中国流行的社交媒体平台）上分享话语的主题及其在不同疾病阶段的主题特征。结果表明，中国乳腺癌患者的分享话语主要面向疾病信息、个人情感和社会关系。在乳腺癌的四个阶段中，患者对个人情感和社会关系的倾向总体上呈上升趋势，但对疾病的了解有所减少。该研究强调，在虚拟空间中分享话语可以横截面反映患者对癌症的态度和信念，这表明数字分享可以作为跨阶段癌症患者的移情支持渠道进行和启动。

引用次数: 0

“You have nothing to fear because we love you” – Expressing emotions in a digital community of practice of persons living with dementia “你没有什么可害怕的，因为我们爱你”——在痴呆症患者实践的数字社区中表达情感

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-08-01 Epub Date: 2025-06-30 DOI: 10.1016/j.dcm.2025.100911

Birte Bös, Carolin Schneider

Online platforms have opened up important spaces where people living with dementia can meet up and share their emotional experiences. This study investigates the linguistic practices of expressing emotions on a message board for people living with some form of dementia (‘Dx Board’), focusing on the inventory, distribution and pragmatics of explicit emotion labels. The analysis allows for insights into the users’ emotions as lived experiences in the context of dementia, including evidence from both offline encounters and the immediate online interactions. Thus it bridges the gap between unmediated and mediated emotional responses. As users discuss their individual emotional experiences and coping strategies, they negotiate discursive norms and challenge existing sociocultural expectations regarding life with dementia. Emotional validation is not only a vital element in the social bonding of this digital Community of Practice of users living with the condition, it can also contribute to constructive relationships with both private and professional care partners.

网络平台开辟了重要的空间，痴呆症患者可以在这里见面并分享他们的情感经历。本研究调查了某种形式的痴呆症患者在留言板上表达情感的语言实践（“Dx板”），重点关注显性情感标签的清单、分布和语用。该分析允许深入了解用户在痴呆症背景下的情感，包括来自线下接触和即时在线互动的证据。因此，它在非调解和调解的情绪反应之间架起了桥梁。当用户讨论他们的个人情感经历和应对策略时，他们就讨论了话语规范，并挑战了现有的关于痴呆症患者生活的社会文化期望。情感确认不仅是患者数字化实践社区社会联系的重要因素，还有助于与私人和专业护理伙伴建立建设性关系。

引用次数: 0

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