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Understanding multimodal science slam performances: How expert knowledge is built and transferred through digital ludic recontextualization 理解多模态科学大满贯表演：专家知识是如何通过数字音乐再语境化建立和转移的

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-14 DOI: 10.1016/j.dcm.2025.100918

Jan Engberg, Carmen Daniela Maier

This article proposes an approach to exploring science slam performances, a genre in which scientific knowledge is digitally recontextualized to gratify both knowledge and entertainment needs of audiences, with a focus upon the role of humour.

Drawing on theoretical perspectives including knowledge communication, multimodality, genre and ludic learning, nine science slam performances (6 in English, 3 in German) from YouTube from different organisational and national contexts are examined to determine their generic configuration.

The multi-phased multimodal analysis captures the flexible modal configuration and density of the generic moves. The focus is on the meaning-making relations between several semiotic modes that shape how knowledge is ludically recontextualized across the generic moves by the performing science slammers, how the intertextual and interdiscursive references are embedded in the generic moves, and how audiences are continuously engaged. Considering the ludic characteristic as defining for science slam performances, the roles of humour in relation to these aspects are identified to address the knowledge about humour demonstrated by the science slams’ practitioners.

This article takes research on recontextualized scientific communication one step further by proposing and demonstrating an approach that can both explain this multimodal genre systematically and provide insights for researchers working with genres of scientific knowledge communication with similar intentions and communicative (sub-)functions.

本文提出了一种探索科学大满贯表演的方法，这种表演类型将科学知识以数字方式重新语境化，以满足观众的知识和娱乐需求，重点关注幽默的作用。从知识交流、多模态、体裁和搞笑学习等理论角度出发，对来自不同组织和国家背景的YouTube上的9个科学大满贯表演（6个英语，3个德语）进行了研究，以确定它们的一般配置。多阶段多模态分析捕获了通用移动的灵活模态配置和密度。重点是几个符号学模式之间的意义制造关系，这些模式塑造了知识如何在表演科学猛击的一般动作中被滑稽地重新语境化，互文和话语间的引用如何嵌入到一般动作中，以及观众如何持续参与。考虑到科学大满贯表演的滑稽特征，本文确定了幽默在这些方面的作用，以解决科学大满贯表演者所展示的幽默知识。本文提出并展示了一种方法，既可以系统地解释这种多模态类型，又可以为研究具有相似意图和交际（子）功能的科学知识传播类型的研究人员提供见解，从而将重新语境化科学传播的研究向前推进了一步。

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引用次数: 0

Introduction: discourse at the intersection of digital design and user agency 导论：数字设计与用户代理交叉的论述

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-12 DOI: 10.1016/j.dcm.2025.100917

Caroline Tagg, Göran Eriksson, Camilla Vásquez

引用次数: 0

(Don’t) click here: Hyperlinks as a quasi-objectification strategy in epistemic legitimisation in extremists’ blog posts on sexual violence （不要）点击这里：在极端分子关于性暴力的博客文章中，超链接是一种准客观化策略

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-10 DOI: 10.1016/j.dcm.2025.100912

Kate Barber

Hyperlinks in blog posts play an important role in supporting and legitimising the claims made by bloggers, particularly on sites associated with polarisation, extremism and echo chambers. Links containing discursive elements and which are embedded as part of the text – known as anchor text – have, as yet, remained underexplored as a discourse strategy in epistemic positioning and studies on legitimisation. This paper draws on Hart’s (2011) work on subjectification and objectification categories of epistemic positioning to examine how anchor text hyperlinks in a corpus of blog posts, written by bloggers associated with the Alternative Right (Alt-Right) and Men’s Rights Activists, are used to substantiate claims related to sexual violence against women. The results of the study show a lack of transparency in the claims supported through anchor text, which I argue, can be considered a quasi-objectification category of epistemic legitimisation in the hypertexts in the dataset. The study employs a cognitive linguistic approach to examine evidentiality in the anchor text and contributes to a more nuanced understanding of the ways assertions are legitimised in polarising texts online.

博客文章中的超链接在支持博客作者的主张和使其合法化方面发挥了重要作用，特别是在与两极分化、极端主义和回音室有关的网站上。包含话语元素的链接，作为文本的一部分嵌入，被称为锚文本，迄今为止，作为一种话语策略，在认知定位和合法化研究中仍未得到充分的探索。本文利用Hart（2011）关于认知定位的主体化和客体化类别的研究，研究了与另类权利（Alt-Right）和男性权利活动家相关的博主撰写的博客文章语料库中的锚文本超链接如何被用来证实与针对女性的性暴力有关的主张。研究结果表明，通过锚文本支持的主张缺乏透明度，我认为，锚文本可以被认为是数据集中超文本中认知合法化的准客观化类别。该研究采用认知语言学方法来检查锚文本中的证据性，并有助于更细致地理解断言在网上两极分化文本中合法化的方式。

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引用次数: 0

Facts, hopes, and fears: Recontextualising experimental drug results for diverse audiences 事实、希望和恐惧：为不同受众重新定位实验性药物结果

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-06 DOI: 10.1016/j.dcm.2025.100914

Krystyna Warchał

As the digital environment has become the primary conduit for broad audiences to learn about scientific and technological developments, it is crucial to examine how new knowledge is transformed to be accessible, engaging, and relevant for the public, and to what extent this recontextualised content remains anchored in the original published findings. This case study investigates the online uptake of results from the third clinical trial for an experimental Alzheimer’s drug (Van Dyck et al., 2023; online November 29, 2022), focusing on how knowledge claims (KCs) are modified when communicated to diverse audiences. The analysis is based on a set of digital texts retrieved through an internet query and published within four weeks of the original announcement. Findings reveal selective transfer of KCs, a tendency to amplify desirable claims, and a pronounced shift in the salience of recontextualised content, reflecting audience expectations and media priorities. The study also highlights limited traceability of information intended for broad audiences and considers the implications of these transformations for public understanding of the findings and informed decision-making in health and therapy.

随着数字环境成为广大受众了解科技发展的主要渠道，研究如何将新知识转化为公众可访问、可参与和相关的知识，以及这些重新背景化的内容在多大程度上仍与原始发表的发现保持联系，这一点至关重要。本案例研究调查了一种实验性阿尔茨海默病药物的第三次临床试验结果的在线吸收(Van Dyck等，2023；重点关注知识声明（KCs）在传播给不同受众时如何被修改。该分析基于一组通过互联网查询检索到的数字文本，这些文本在最初公告发布后四周内发布。研究结果揭示了KCs的选择性转移，放大理想主张的趋势，以及重新语境化内容的显著变化，反映了受众的期望和媒体的优先事项。该研究还强调了面向广大受众的信息的可追溯性有限，并考虑了这些转变对公众理解研究结果和在健康和治疗方面作出知情决策的影响。

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引用次数: 0

Complex social networks in online sharing of experiences: Self- and other-positioning 在线经验分享中的复杂社会网络：自我与他人定位

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-07-05 DOI: 10.1016/j.dcm.2025.100913

Xi Chen

This study investigates online speakers’ positioning practices against the backdrop of complex social networks presented in their sharing of personal experiences. It leverages the power of large language models (LLMs), complex social network analysis, and discourse analysis to analyse 154 online posts extracted from a Chinese social media platform. The findings reveal that online sharing of personal experiences in Chinese involves an average of six characters of a social network. The speakers are inclined to present in-group social networks rather than out-groups. More interestingly, Chinese online speakers embed themselves deeply in the in-group social network and, at times, speak as part of the group voice. They position themselves and their in-groups as powerless and unsuccessful ordinary people when sharing experiences. The positioning practices serve as an audience design to engage the broad online audiences, who, interestingly, take a participatory role in the shared experiences. By moving beyond the traditionally examined speaker-hearer dyads, this study advances our understanding of the intricate positioning practices in online sharing discourses.

本研究调查了在线讲话者在分享个人经历时所呈现的复杂社会网络背景下的定位实践。它利用大型语言模型（llm）、复杂社会网络分析和话语分析的力量，分析了从中国社交媒体平台提取的154个在线帖子。研究结果显示，用中文在线分享个人经历平均涉及一个社交网络的6个字符。演讲者倾向于展示群体内的社会网络而不是群体外的社会网络。更有趣的是，中国网民将自己深深嵌入到群体内的社交网络中，有时，他们会作为群体声音的一部分发言。在分享经历时，他们把自己和自己的圈子定位为无能为力和不成功的普通人。定位实践作为一种受众设计，以吸引广泛的在线受众，有趣的是，他们在共享体验中扮演了参与性角色。通过超越传统的说者-听者二元关系，本研究促进了我们对在线分享话语中复杂的定位实践的理解。

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引用次数: 0

“You have nothing to fear because we love you” – Expressing emotions in a digital community of practice of persons living with dementia “你没有什么可害怕的，因为我们爱你”——在痴呆症患者实践的数字社区中表达情感

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-06-30 DOI: 10.1016/j.dcm.2025.100911

Birte Bös, Carolin Schneider

Online platforms have opened up important spaces where people living with dementia can meet up and share their emotional experiences. This study investigates the linguistic practices of expressing emotions on a message board for people living with some form of dementia (‘Dx Board’), focusing on the inventory, distribution and pragmatics of explicit emotion labels. The analysis allows for insights into the users’ emotions as lived experiences in the context of dementia, including evidence from both offline encounters and the immediate online interactions. Thus it bridges the gap between unmediated and mediated emotional responses. As users discuss their individual emotional experiences and coping strategies, they negotiate discursive norms and challenge existing sociocultural expectations regarding life with dementia. Emotional validation is not only a vital element in the social bonding of this digital Community of Practice of users living with the condition, it can also contribute to constructive relationships with both private and professional care partners.

网络平台开辟了重要的空间，痴呆症患者可以在这里见面并分享他们的情感经历。本研究调查了某种形式的痴呆症患者在留言板上表达情感的语言实践（“Dx板”），重点关注显性情感标签的清单、分布和语用。该分析允许深入了解用户在痴呆症背景下的情感，包括来自线下接触和即时在线互动的证据。因此，它在非调解和调解的情绪反应之间架起了桥梁。当用户讨论他们的个人情感经历和应对策略时，他们就讨论了话语规范，并挑战了现有的关于痴呆症患者生活的社会文化期望。情感确认不仅是患者数字化实践社区社会联系的重要因素，还有助于与私人和专业护理伙伴建立建设性关系。

引用次数: 0

Back-to-Nature with technologies of the self: A critical mixed methods analysis of aestheticized ideologies on Instagram 用自我的技术回归自然：对Instagram上审美化意识形态的批判性混合方法分析

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-06-23 DOI: 10.1016/j.dcm.2025.100900

Catherine Tebaldi, Alistair Plum

In this paper, we explore the intersection of natural health, masculinity, and far-right content creators in folkish Instagram to understand how far-right discourses not only euphemize and normalize through lifestyle content but create identities which seem desirable for participants. We do this by closely analyzing usernames and bios on Instagram, extending work which has focused on the visual element to more closely explore the creation of user personae with a both visual and textual elements. This paper draws on both a digital ethnography of 862 Instagram accounts and a critical mixed method analysis of 806 Instagram usernames and biographies. Our analysis of content and digital onomastics shows how terms from nature and health are used to create a positive image of whiteness in three steps: first to euphemize racist content as “white positive”, second it uses natural lifestyle and masculinity to build up “white positive content”. Finally, discourses of whiteness as natural and desirable are taken up in heroic personae by these users and demonstrated in their bios and usernames.

在本文中，我们探讨了民俗Instagram中自然健康、男性气质和极右翼内容创作者的交集，以了解极右翼话语如何不仅通过生活方式内容委婉化和正常化，而且还创造了参与者似乎想要的身份。我们通过仔细分析Instagram上的用户名和bios来做到这一点，扩展了专注于视觉元素的工作，以更密切地探索具有视觉和文本元素的用户角色的创建。本文借鉴了862个Instagram账户的数字人种志和806个Instagram用户名和传记的关键混合方法分析。我们对内容和数字术语的分析表明，自然和健康的术语如何被用来分三步创造一个积极的白人形象：首先，将种族主义内容委婉地称为“白人积极”，其次，它利用自然的生活方式和男子气概来建立“白人积极内容”。最后，白人作为自然和可取的话语被这些用户以英雄的身份接受，并在他们的个人简介和用户名中得到证明。

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引用次数: 0

Digital crossings: A case study of a knowledge mobilisation approach for translating research into practice 数字交叉：将研究转化为实践的知识动员方法的案例研究

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-06-20 DOI: 10.1016/j.dcm.2025.100910

Chin Ee Loh, Fei Victor Lim, Ren Feng Lorraine Ow

There is increasing emphasis on the importance of knowledge mobilisation, also known as knowledge translation, knowledge exchange, knowledge transfer, so that research findings are moved into action by stakeholders such as policymakers, practitioners and the broader public. While disseminating one’s research digitally is a promising gateway for knowledge produced to have a greater reach, education researchers are least equipped to use digital methods, compared to other methods. Applying Bernstein’s (2000) concept of recontextualisation with a proposed KM framework, we examine how the discourses of research are selectively appropriated, relocated, refocused and related to the discourse of practice through the translational process in one case study of a project website featuring education research within the Singapore context. Principles for successful recontextualisation drawn from this case study include: (1) educated hunches about key ideas for practical translation, (2) familiarity with specific audience needs, (3) awareness of discourse rules for engagement through specific digital modes. This article contributes towards demonstrating the value and productivity of Bernstein’s (2000) recontextualisation on research via digital media to engage varied audiences beyond the academia. The article concludes with recommendations on the systemic support needed to help researchers build a repertoire of practice for the translational process with the ultimate goal of moving evidence into action.

人们越来越强调知识动员的重要性，也被称为知识转化、知识交流、知识转移，以便研究成果被决策者、从业者和更广泛的公众等利益相关者转化为行动。虽然以数字方式传播一个人的研究成果是使所产生的知识更广泛传播的一个有希望的途径，但与其他方法相比，教育研究人员最不具备使用数字方法的能力。运用Bernstein（2000）提出的知识管理框架的重新语境化概念，我们在新加坡背景下的一个以教育研究为特色的项目网站的一个案例研究中，通过翻译过程，研究研究话语是如何被选择性地挪用、重新定位、重新聚焦并与实践话语相关的。从本案例研究中得出的成功再语境化的原则包括：(1)对实际翻译的关键思想有良好的预感；(2)熟悉特定的受众需求；(3)意识到通过特定的数字模式参与的话语规则。本文有助于展示伯恩斯坦（2000）通过数字媒体重新语境化研究的价值和生产力，以吸引学术界以外的各种受众。文章最后提出了系统支持的建议，以帮助研究人员为转化过程建立一个实践库，最终目标是将证据转化为行动。

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引用次数: 0

Big sister, dog, and ethnic names: Semiotic ideologies of self-naming on Xiaohongshu (RED) 大姐、狗、民族名：小红书自命名的符号学意识

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-06-18 DOI: 10.1016/j.dcm.2025.100898

Alex Wang, Ibrar Bhatt

This paper examines the self-naming practices of international students on the Chinese social media platform Xiaohongshu (‘Little Red Book’), focusing on how these practices are shaped by specific semiotic ideologies. Self-naming serves a critical role in understanding the identity processes of international students as they navigate the complexities of cultural differences, social differentiation, and performative demonstrations of ‘doctorateness’ with a domestic audience during their sojourn abroad. Data draw from a cross-disciplinary sample of twenty Chinese doctoral students in the UK, collected through the following qualitative procedures: i) in-depth narrative interviews exploring biographies and histories of engagement with the platform; ii) analysis of posts and messages; and iii) follow-up ‘dialogic-action’ interviews in which participants actively engaged with the platform during discussions. The multiform data was analysed using Mediated Discourse Analysis, focusing on how language, symbols, and self-naming practices are mediated through cross- and intra-cultural contexts, and broader semiotic ideologies of self-naming. The paper discusses three representative examples which collectively underscore themes of showcasing or concealing aspects of identity: ‘big sister’ (姐姐), ‘dog’ (狗), and forms of ‘ethnic names’. Each practice reflects a distinct semiotic ideology, revealing how personal branding intersects with platform affordances and construction of personae to establish individual self-brands as doctoral students abroad. The research highlights the nuanced ways in which international students curate their identities on digital platforms like Xiaohongshu and the importance of critical analyses of language at various substrata of practice.

本文研究了国际学生在中国社交媒体平台小红书（“小红书”）上的自我命名行为，重点关注这些行为是如何被特定的符号学意识形态塑造的。自我命名在理解国际学生的身份过程中起着至关重要的作用，因为他们在国外居住期间要应对文化差异、社会差异的复杂性，并在国内观众面前表现出“博士性”。数据来自20名在英中国博士生的跨学科样本，通过以下定性程序收集：i)深入的叙事访谈，探索与该平台接触的传记和历史；Ii)对帖子和消息的分析；iii)后续“对话-行动”访谈，参与者在讨论期间积极参与平台。使用中介话语分析对多种形式的数据进行了分析，重点关注语言、符号和自我命名实践如何通过跨文化和文化内背景以及更广泛的自我命名的符号学意识形态进行中介。本文讨论了三个有代表性的例子，它们共同强调了展示或隐藏身份方面的主题：“大姐”、“狗”和“民族名称”的形式。每一次实践都反映了一种独特的符号学意识形态，揭示了个人品牌是如何与平台的提供和人物的建构相交叉的，以建立个人在国外的自我品牌。这项研究强调了国际学生在小红书等数字平台上管理自己身份的微妙方式，以及在各种实践基础上对语言进行批判性分析的重要性。

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引用次数: 0

Co-constructing community and sociability in game streaming chats 在游戏直播聊天中共同构建社区和社交性

IF 2.3 2区文学 Q1 COMMUNICATION

Discourse Context & Media

Pub Date : 2025-06-18 DOI: 10.1016/j.dcm.2025.100894

Carolin Debray

On streaming sites such as twitch, audiences interact during a live broadcast through the chat – and for many, this communal viewing and the ensuing social interactions are an important reason to engage with live streams (Hamilton et al., 2014, Hilvert-Bruce et al., 2018, Wohn and Freeman, 2020). Twitch chats therefore constitute important third places that feature very fast-paced interactions full of new word formations, emotes, and banter that appear strongly community affirming. Drawing on stance theory, this paper investigates how chatters achieve joint attention and coherence in the chat and manage to construct community during live-gaming spectatorship in the chats of three different gaming streamers. It finds that chatters engage in continuous explicit affective and evaluative stancetaking practices that function to focus attention on a shared object while also to synchronise chatters’ affective responses to the unfolding action. This is achieved through the development of in-group language with a complex, evolving system of interjections and emotes at its heart that allow chatters to take nuanced stances at great speed while positioning themselves as competent community members. Through complex practices of repetition and variation, these stances are constructed as shared across the community. With this, the paper makes contributions to our understanding of community creation among large, diverse, and anonymous online crowds and adds to our knowledge of stancetaking by highlighting innovative practices that facilitate community construction.

在twitch等流媒体网站上，观众在直播过程中通过聊天进行互动——对许多人来说，这种公共观看和随后的社交互动是参与直播的重要原因（Hamilton等人，2014年，Hilvert-Bruce等人，2018年，Wohn和Freeman， 2020年）。因此，Twitch聊天构成了重要的第三个地方，它以非常快节奏的互动为特色，充满了新的构词、表情和玩笑，这些都是强烈的社区肯定。本文运用立场理论，以三种不同的游戏主播为研究对象，探讨了直播过程中聊天者如何在聊天中实现共同关注和连贯，以及如何构建社区。研究发现，叽叽喳喳会持续地进行明确的情感和评估性的站立练习，这些练习的功能是将注意力集中在一个共同的对象上，同时也使叽叽喳喳的情感反应与展开的动作同步。这是通过群体内语言的发展来实现的，这种语言的核心是一个复杂的、不断发展的感叹词和表情系统，它允许喋喋不休的人以极快的速度采取微妙的立场，同时将自己定位为有能力的社区成员。通过重复和变化的复杂实践，这些立场被构建为整个社区共享。因此，本文有助于我们理解在庞大、多样化和匿名的在线人群中创建社区，并通过强调促进社区建设的创新实践，增加了我们对采取行动的认识。

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引用次数: 0