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Perception Gaps in Homestay Customers’ Unique Consumption Motivations: An Affordance Perspective 民宿消费者独特消费动机的感知差距:一个负担性视角
Q2 Business, Management and Accounting Pub Date : 2023-08-02 DOI: 10.1080/15256480.2023.2241446
Qiuai Huang, Chun Liu, Tongqian Zou
ABSTRACTThe development of homestays has brought academic attention to consumer satisfaction on sharing platforms. Three facets of homestays – a home-like feeling, interaction, and authenticity – are the core influencing factors that attract customers. However, little attention has been paid to whether consumers’ motivations are satisfied from the angles of hosts and customers. Based on affordance theory, this study explored perception gaps via text analysis. Regarding a home-like feeling, hosts described household appliances, whereas customers would prefer to know more about room hygiene and facilities. For interaction, hosts typically shared their hobbies; consumers were more interested in the hosts’ character and benefits for customers. In terms of authenticity, in addition to being concerned about the surrounding environment and features of homestays, consumers considered photos’ authenticity. Meanwhile, hosts typically ignored this aspect. This study broadens affordance theory’s scope and offers hosts guidance to attract customers.KEYWORDS: Homestayconsumption motivationsperception gapstext analysisaffordance theory AcknowledgmentsThe authors are grateful to the three anonymous reviewers and the editors for their helpful comments and suggestions.In addition, the authors would like to acknowledge the financial support of research project for Beijing Philosophy and Social Science Foundation [No.22JCB014], New Faculty of Beijing International Studies University [No.KYQH20A002] and R&D Program of Beijing Municipal Education Commission [SM202210031003].Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThe work was supported by the The National Social Science Fund of China .
【摘要】民宿的发展引起了学术界对共享平台消费者满意度的关注。民宿的三个方面——家的感觉、互动和真实性——是吸引顾客的核心影响因素。然而,很少有人从主人和顾客的角度去关注消费者的动机是否得到了满足。本研究以提供性理论为基础,通过语篇分析探讨认知差距。关于家的感觉,主人描述的是家用电器,而顾客更希望了解房间的卫生和设施。在互动方面,主持人通常会分享他们的爱好;消费者更感兴趣的是主人的性格和对顾客的好处。在真实性方面,除了关注民宿的周边环境和特色外,消费者还会考虑照片的真实性。与此同时,主机通常忽略了这一点。本研究拓宽了服务性理论的范围,为东道主吸引顾客提供了指导。关键词:民宿、消费动机、感知差距、文本分析、信息性理论致谢感谢三位匿名审稿人和编辑的宝贵意见和建议。此外,作者感谢北京市哲学社会科学基金[No. 5]对研究项目的资助。北京第二外国语大学新学院[22JCB014];KYQH20A002]和北京市教委研发计划[SM202210031003]。披露声明作者未报告潜在的利益冲突。本研究由中国国家社会科学基金资助。
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引用次数: 0
Introducing the New Editorial Team 介绍新的编辑团队
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-07-19 DOI: 10.1080/15256480.2022.2093064
Jaemin Cha, A. Yen
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引用次数: 0
COVID-19, Financial Anxiety and the Psychological Well-being of Hotel Workers COVID-19、财务焦虑与酒店员工心理健康
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-30 DOI: 10.1080/15256480.2022.2055692
Christopher Mensah, E. M. Azila-Gbettor, E. F. Amissah, Evelyn Addison
ABSTRACT The novel coronavirus (COVID-19) has inflicted unprecedented damage on the hospitality and tourism industry. However, the mental health fallout of COVID-19 on hotel employees is yet to receive empirical attention. This study, therefore, examines the consequences of COVID-19 on the psychological well-being and financial anxiety of hotel employees. An online survey distributed via a social networking site generated 173 responses, which were analyzed using descriptive statistics and PLS-SEM. The results of the study indicated that COVID-19 risk perception intensified financial anxiety among hotel employees while reducing their social functioning capability. Financial anxiety elicits psychological distress among hotel workers while weakening their social functioning. The relationship between COVID-19 risk perception and psychological distress was mediated by financial anxiety. Implications for hotel practitioners and policymakers are discussed.
新型冠状病毒(COVID-19)对酒店和旅游业造成了前所未有的破坏。然而,COVID-19对酒店员工的心理健康影响尚未得到实证关注。因此,本研究考察了COVID-19对酒店员工心理健康和财务焦虑的影响。一项通过社交网站发布的在线调查产生了173份回复,使用描述性统计和PLS-SEM对其进行了分析。研究结果表明,新冠肺炎风险认知加剧了酒店员工的财务焦虑,同时降低了他们的社会功能能力。财务焦虑会引起酒店员工的心理困扰,同时也会削弱他们的社会功能。新冠肺炎风险感知与心理困扰之间的关系由财务焦虑介导。对酒店从业人员和政策制定者的影响进行了讨论。
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引用次数: 8
Investigating Consumers’ Online Restaurant Selection Behaviors Using Eye-tracking Technology and Retrospective Think-aloud Interviews 基于眼动追踪技术和回顾性有声思考访谈的消费者网上餐厅选择行为研究
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-27 DOI: 10.1080/15256480.2022.2055690
Xiaoye Li, Jennifer Francois, J. Kwon
ABSTRACT The purpose of this study was to explore consumers’ attention patterns and information search behaviors when they make online restaurant decisions on consumer review websites. Eye-tracking experiments and retrospective think-aloud interviews were conducted with 30 participants. In the browsing stage, the company-generated advertisements attracted most attention from consumers on one website; however, the attracted attention was not impactful on their dining decisions. In the deliberation stage, instead of reading the user-generated reviews in details, consumers skimmed through reviews; and their attention was attracted more to images embedded within the reviews. In addition, participants verbalized their overall preferences of information that helped them make quick decisions such as images and filter. This study provides valuable insights for hospitality researchers and practitioners.
摘要本研究旨在探讨消费者在消费者评论网站上进行网上餐饮决策时的注意模式和信息搜索行为。对30名参与者进行了眼动追踪实验和回顾性的有声思考访谈。在浏览阶段,公司生成的广告在一个网站上最受消费者关注;然而,吸引的注意力并没有影响他们的用餐决定。在审议阶段,消费者不是详细阅读用户生成的评论,而是浏览评论;他们的注意力更多地被评论中嵌入的图片所吸引。此外,参与者用语言表达了他们对信息的总体偏好,这些信息有助于他们快速做出决定,比如图片和滤镜。本研究为酒店业研究者和从业人员提供了有价值的见解。
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引用次数: 4
The Impact of Interactive Mobile Applications on Guests’ Intention to Use in Hotel: The Moderating Role of Self-Construal 交互式移动应用对客人酒店使用意愿的影响:自我解释的调节作用
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-27 DOI: 10.1080/15256480.2022.2055694
Jiyoung Hwang, Sungsik Yoon, M. Lee
ABSTRACT This paper examined the impact of interactive mobile applications regarding usefulness, ease to use, and enjoyment on consumers’ intentions used in hotels. The study also included the moderating role of self-construal. Confirmatory factor analysis and structural equation modeling were applied to test the proposed research model using a sample of 201 valid questionnaires. The results indicated significant positive relationships among hotel guests’ perceptions, attitudes, and behavioral intentions. Moreover, the moderating role test verified that self-construal has significant moderating interaction for two relationships: perceived usefulness and attitude, along with perceived ease of use and attitude. The findings enable practical usage of hotel mobile applications in the lodging industry, where hotel operators could offer advanced quality service to their consumers. This study contributes to the lodging industry by proposing how interactive mobile technology can be adapted to enhance consumers’ experiences and suggest benefits for their businesses.
摘要:本文研究了交互式移动应用程序在有用性、易用性和享受方面对消费者在酒店使用意图的影响。研究还包括自我建构的调节作用。以201份有效问卷为样本,采用验证性因子分析和结构方程模型对提出的研究模型进行检验。结果表明,酒店客人的认知、态度和行为意图之间存在显著的正相关关系。此外,调节作用检验证实,自我解释对感知有用性和态度以及感知易用性和态度两种关系具有显著的调节作用。这些发现使酒店移动应用程序在住宿行业的实际应用成为可能,酒店运营商可以向消费者提供先进的优质服务。这项研究通过提出如何调整交互式移动技术来增强消费者体验并为他们的业务带来好处,为住宿行业做出了贡献。
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引用次数: 0
Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience 品牌创新能否成为提升手机预订商品牌信任的信号?探索移动品牌体验的影响
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-24 DOI: 10.1080/15256480.2022.2055695
Lan-Anh Phan Tran, Ting-Yueh Chang
ABSTRACT The present research, drawing on the Signaling Theory, proposes a mediation model, focusing on threefold: (i) the direct relationship between brand innovativeness and brand trust, (ii) the mediating effect of MBE, and (iii) a comprehensive measurement of MBE. As a result, brand innovativeness shows no direct influence on brand trust. However, it is found that such a relationship is fully mediated by MBE, which stresses the importance of this mechanism. The study contributes to extant knowledge with a deeper understanding of how brand innovativeness affects brand trust in consideration of the mediating role of MBE in the mobile booking context. Also, the validation of the MBE measurement scale with six dimensions provides valuable insights into the literature of experiential conceptualization. Accordingly, several managerial implications are discussed.
摘要本研究借鉴信号传导理论,提出了一个中介模型,重点关注三个方面:(i)品牌创新与品牌信任之间的直接关系,(ii)MBE的中介效应,以及(iii)MBE综合测量。因此,品牌创新性对品牌信任没有直接影响。然而,人们发现这种关系完全是由MBE介导的,这强调了这种机制的重要性。考虑到MBE在移动预订环境中的中介作用,该研究有助于更深入地理解品牌创新如何影响品牌信任,从而为现有知识做出贡献。此外,具有六个维度的MBE测量量表的验证为经验概念化的文献提供了有价值的见解。因此,讨论了若干管理方面的影响。
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引用次数: 3
Market Forecast for the Sharing Economy, Using Airbnb in US Cities and in Taipei as an Example 共享经济的市场预测——以美国城市和台北的Airbnb为例
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-21 DOI: 10.1080/15256480.2022.2055693
Hsu-Tung Lee, Chia‐Yun Lin
ABSTRACT This study aims to shed light on the prospects of the sharing economy by taking Airbnb as an example. We firstly collected listing data of Airbnb to analyze the growth patterns using the diffusion model for Taiwan and major cities in the United States. Afterward, we applied the Lotka–Volterra (LV) competition model to study the relationship between the Airbnb and local hotel industry in Taiwan with data from the Tourism Bureau of Taiwan. The study found that growth rates have been reaching their limits in both sets of markets. Moreover, the competition between Airbnb and the local hotel industry in Metro Taipei reflects a predator-and-prey relationship.
摘要本研究旨在以爱彼迎为例,揭示共享经济的前景。我们首先收集了Airbnb的上市数据,利用台湾和美国主要城市的扩散模型来分析其增长模式。然后,我们应用Lotka-Volterra(LV)竞争模型,利用台湾旅游局的数据,研究了Airbnb与台湾当地酒店业的关系。研究发现,这两种市场的增长率都已达到极限。此外,爱彼迎与台北都会酒店业的竞争,反映出一种捕食者与猎物的关系。
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引用次数: 0
Reconfiguring an Established Wine Tourism Destination: A Dynamic Capabilities Approach 重构葡萄酒旅游目的地:一种动态能力方法
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-03-20 DOI: 10.1080/15256480.2022.2055691
Abel Duarte Alonso, S. Kok, O. T. K. Vu, S. O’Brien
ABSTRACT This study examines how an established wine tourism subarea continues to adapt to an increasingly competitive wine tourism destination market from the perspective of wineries in Spain’s Rioja Alta subarea. Furthermore, aligned with the chosen inductive approach, the study develops a reflective model through considering the dynamic capabilities approach as a theoretical foundation to examine the various dimensions affecting wine tourism. Semi-structured, face-to-face interviews with predominantly winery managers, on-site observations were conducted. In addition, wineries’ archival information was examined. Strong alignment between wineries’ strategies and reconfiguration/transformation were revealed. This dynamic capabilities-related cluster was manifested through “customisation,” where wineries offered unique product/service elements, thereby adding value to the winery visitation. The developed model highlights important implications for the long-term competitiveness of a region’s wine tourism.
摘要本研究从西班牙里奥哈阿尔塔地区酒庄的角度,探讨了一个成熟的葡萄酒旅游分区如何继续适应竞争日益激烈的葡萄酒旅游目的地市场。此外,在选择归纳方法的基础上,本研究以动态能力方法为理论基础,构建了一个反思模型,考察影响葡萄酒旅游的各个维度。半结构化的面对面访谈主要针对酒庄经理,并进行了现场观察。此外,还查阅了酒庄的档案资料。揭示了酒庄战略与重组/转型之间的强烈一致性。这种与动态能力相关的集群通过“定制”表现出来,即酒庄提供独特的产品/服务元素,从而为酒庄的参观增加价值。开发的模型突出了一个地区葡萄酒旅游长期竞争力的重要含义。
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引用次数: 1
Cues that Work: Designing the Optimal Restaurant Crowdfunding Campaign in the US 如何在美国设计最佳的餐厅众筹活动
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-02-22 DOI: 10.1080/15256480.2022.2038335
Gabriela Lelo de Larrea, Jeong-Yeol Park, Kwangsoo Park, M. Altın
ABSTRACT This study explores how restaurant entrepreneurs incorporate various intrinsic and extrinsic cues into the design of reward-based crowdfunding campaigns to maximize their probability of success. This study aims to identify the optimal levels of each of these cues to guide entrepreneurs’ strategic behavior. Based on the cue utilization theory and the concept of optimal arousal, this study collected restaurant project data from Kickstarter. Linguistic Inquiry and Word Count (LIWC) was also used to quantify linguistic cues in the project title. Linear and quadratic terms of cues were included in the logistic regression model. An optimal campaign should have 13 pictures, 2 videos, a detailed but succinct description, and many rewards. The project title should have a neutral and conservative style instead of being extremely positive.
摘要本研究探讨了餐馆企业家如何将各种内在和外在的线索纳入基于奖励的众筹活动的设计中,以最大限度地提高他们的成功概率。本研究旨在确定每种线索的最佳水平,以指导企业家的战略行为。基于线索利用理论和最佳唤醒概念,本研究从Kickstarter收集了餐厅项目数据。语言探究和字数统计(LIWC)也被用来量化项目标题中的语言线索。逻辑回归模型包括线索的线性项和二次项。一个最佳的活动应该有13张图片、2个视频、详细但简洁的描述和许多奖励。项目标题应该有一个中立和保守的风格,而不是非常积极。
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引用次数: 4
Arrivederci! An Analysis of Tourism Impact in the Italian Provinces 再见!意大利各省旅游业影响分析
IF 3.5 Q2 Business, Management and Accounting Pub Date : 2022-01-13 DOI: 10.1080/15256480.2021.2025187
A. Centinaio, N. Comerio, Fausto Pacicco
ABSTRACT Benefits of rapid tourism development are widely welcomed by governments of many destinations, with a growing body of literature confirming the existence of a connection between tourism and economic growth in several countries across the world. However, even if sub-national studies are deemed relevant, they are still scarce: we fill this gap by verifying if and how the tourism-led and economic-led growth hypotheses affect Italian provinces. Main findings reveal that in about one fifth of Italian provinces the two hypotheses hold, with a decreasing marginal contribution of the tourism to the economic growth once it reaches a certain threshold. Therefore, it is possible to use tourism to support economies, even if discrepancies are foreseeable among territories.
旅游业快速发展的好处受到许多目的地政府的广泛欢迎,越来越多的文献证实了世界上几个国家旅游业与经济增长之间存在联系。然而,即使地方研究被认为是相关的,它们仍然很少:我们通过验证旅游主导和经济主导的增长假设是否以及如何影响意大利各省来填补这一空白。主要研究结果表明,在大约五分之一的意大利省份中,这两个假设成立,一旦达到一定阈值,旅游业对经济增长的边际贡献就会下降。因此,利用旅游业来支持经济是可能的,即使可以预见各地区之间存在差异。
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引用次数: 2
期刊
International Journal of Hospitality & Tourism Administration
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