Pub Date : 2021-11-28DOI: 10.1080/15256480.2021.2006850
C. Tran, A. Le, T. D. Tran, Alexander Roper, Glenn Murray, B. James, Vivian Allen, Leonid Petrov
ABSTRACT A body of empirical literature exists which sets out how the accommodation industry performs across a range of locations. However, research on tourism regions in terms of its accommodation industry remains underdeveloped, especially in the Covid-19 pandemic when tourism faced unprecedented adversity and need to find a way to move forward. In an attempt to address this and take the Australian accommodation industry as a case study, this paper sought to investigate the efficiency of Australian tourism regions in the accommodation industry for the period of 2014/15–2017/18. The findings clearly showed that Australian tourism regions had seen significant growth in terms of their efficiency in the accommodation industry over the surveyed period. The Australian commercial large cities, namely Sydney, Melbourne, Brisbane, and the Goal Coast, represent perhaps the best example, having obtained a higher efficiency than all other tourism regions. Exogenous factors, such as the occupancy rate, the average daily rate, the number of international visitors and the number of domestic visitors overnight were identified as influencing the technical efficiency score of tourism regions, with policy formulation and implementation identified as being key to improving the efficiency of the accommodation industry at the regional level for a post-Covid-19 period.
{"title":"An Empirical Analysis of Efficiency in Accommodation Industry in Australian Tourism Regions","authors":"C. Tran, A. Le, T. D. Tran, Alexander Roper, Glenn Murray, B. James, Vivian Allen, Leonid Petrov","doi":"10.1080/15256480.2021.2006850","DOIUrl":"https://doi.org/10.1080/15256480.2021.2006850","url":null,"abstract":"ABSTRACT A body of empirical literature exists which sets out how the accommodation industry performs across a range of locations. However, research on tourism regions in terms of its accommodation industry remains underdeveloped, especially in the Covid-19 pandemic when tourism faced unprecedented adversity and need to find a way to move forward. In an attempt to address this and take the Australian accommodation industry as a case study, this paper sought to investigate the efficiency of Australian tourism regions in the accommodation industry for the period of 2014/15–2017/18. The findings clearly showed that Australian tourism regions had seen significant growth in terms of their efficiency in the accommodation industry over the surveyed period. The Australian commercial large cities, namely Sydney, Melbourne, Brisbane, and the Goal Coast, represent perhaps the best example, having obtained a higher efficiency than all other tourism regions. Exogenous factors, such as the occupancy rate, the average daily rate, the number of international visitors and the number of domestic visitors overnight were identified as influencing the technical efficiency score of tourism regions, with policy formulation and implementation identified as being key to improving the efficiency of the accommodation industry at the regional level for a post-Covid-19 period.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44290752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-22DOI: 10.1080/15256480.2021.1988882
Z. Ghaderi, F. Tabatabaei, M. Khoshkam, Rasoul Shahabi Sorman Abadi
ABSTRACT The critical role of employees in the hospitality industry is unimpeachable and human resource needs more attention because their satisfactions have a strong influence on the service quality and customers loyalty. In this study, we examined the impact of organizational justice (distributive, procedural, and interactional) and employees’ organizational commitment (affective, continuance, and normative) on the employees’ job satisfaction. A total of 119 questionnaires were gathered from employees in one to five-star hotels in Tehran. The results show that among organizational justice dimensions, only distributive justice has a strong relationship with job satisfaction. Similarly, between employees’ organizational commitment dimensions, only normative commitment has a meaningful impact on the employees’ job satisfaction. However, dissimilar to the previous studies, our investigations did not find any direct relationships between procedural and interactional justice, and affective and continuance commitment with employees’ job satisfaction. Managerial and theoretical implications and directions for future research are discussed.
{"title":"Exploring the Role of Perceived Organizational Justice and Organizational Commitment as Predictors of Job Satisfaction among Employees in the Hospitality Industry","authors":"Z. Ghaderi, F. Tabatabaei, M. Khoshkam, Rasoul Shahabi Sorman Abadi","doi":"10.1080/15256480.2021.1988882","DOIUrl":"https://doi.org/10.1080/15256480.2021.1988882","url":null,"abstract":"ABSTRACT The critical role of employees in the hospitality industry is unimpeachable and human resource needs more attention because their satisfactions have a strong influence on the service quality and customers loyalty. In this study, we examined the impact of organizational justice (distributive, procedural, and interactional) and employees’ organizational commitment (affective, continuance, and normative) on the employees’ job satisfaction. A total of 119 questionnaires were gathered from employees in one to five-star hotels in Tehran. The results show that among organizational justice dimensions, only distributive justice has a strong relationship with job satisfaction. Similarly, between employees’ organizational commitment dimensions, only normative commitment has a meaningful impact on the employees’ job satisfaction. However, dissimilar to the previous studies, our investigations did not find any direct relationships between procedural and interactional justice, and affective and continuance commitment with employees’ job satisfaction. Managerial and theoretical implications and directions for future research are discussed.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59893333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-22DOI: 10.1080/15256480.2021.1988878
Pei-Jou Kuo, Lu Zhang
ABSTRACT Drawing on color psychology, two scenario-based experiments were conducted to investigate how hotel room colors affect consumer’s affective responses, attitude, and booking intention. The moderating effects of trip purpose and consumer characteristic (environmental consciousness) were also examined. In Study 1, consumers demonstrated more positive attitude and higher booking intention for a hotel room that featured the cool color scheme than a room that featured the warm color scheme. Meanwhile, feeling of pleasure mediated the effect of hotel room color on booking intention. In Study 2, we found that consumers who are more environmental conscious demonstrated more positive attitude and higher booking intention for a hotel room featuring the green color than a room featuring the red color. Implications and future research are discussed.
{"title":"The Impact of Hotel Room Colors on Affective Responses, Attitude, and Booking Intention","authors":"Pei-Jou Kuo, Lu Zhang","doi":"10.1080/15256480.2021.1988878","DOIUrl":"https://doi.org/10.1080/15256480.2021.1988878","url":null,"abstract":"ABSTRACT Drawing on color psychology, two scenario-based experiments were conducted to investigate how hotel room colors affect consumer’s affective responses, attitude, and booking intention. The moderating effects of trip purpose and consumer characteristic (environmental consciousness) were also examined. In Study 1, consumers demonstrated more positive attitude and higher booking intention for a hotel room that featured the cool color scheme than a room that featured the warm color scheme. Meanwhile, feeling of pleasure mediated the effect of hotel room color on booking intention. In Study 2, we found that consumers who are more environmental conscious demonstrated more positive attitude and higher booking intention for a hotel room featuring the green color than a room featuring the red color. Implications and future research are discussed.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49651782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-18DOI: 10.1080/15256480.2021.1988881
Pengji Wang, Breda McCarthy
ABSTRACT This study aims to identify the impact of psychological mechanisms, such as trust propensity and individuation, on response to eWOM by differentiating between volume of positive/negative eWOM and net eWOM valence (e.g., when positive eWOM volume exceeds negative eWOM volume and vice versa). Analysis based on 428 survey responses from Australia and China shows that positive eWOM positively influences brand image, particularly for individuals with a high trust propensity. Surprisingly, negative eWOM does not affect brand image, but negative net valence is influential, particularly for consumers with a high trust propensity and those scoring high on individuation.
{"title":"Beyond Positive and Negative eWOM: The Role of Trust Propensity and Individuation in Shaping Consumers’ Perception of Brand Image","authors":"Pengji Wang, Breda McCarthy","doi":"10.1080/15256480.2021.1988881","DOIUrl":"https://doi.org/10.1080/15256480.2021.1988881","url":null,"abstract":"ABSTRACT This study aims to identify the impact of psychological mechanisms, such as trust propensity and individuation, on response to eWOM by differentiating between volume of positive/negative eWOM and net eWOM valence (e.g., when positive eWOM volume exceeds negative eWOM volume and vice versa). Analysis based on 428 survey responses from Australia and China shows that positive eWOM positively influences brand image, particularly for individuals with a high trust propensity. Surprisingly, negative eWOM does not affect brand image, but negative net valence is influential, particularly for consumers with a high trust propensity and those scoring high on individuation.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46239268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-18DOI: 10.1080/15256480.2021.1988880
Dennis Baloglu, B. Bai
ABSTRACT Empirical studies on personalization in the luxury hotel context are lacking. Personalization, financial, social, and structural bonds have been proposed together as a conceptual framework, but have not been tested empirically. Moreover, relational bond studies in the luxury hotel U.S. market are non-existent. As personalization is a growing trend and luxury hotels continue to be a high revenue generator for brands, we proposed a relational bonds model in the context of U.S. luxury hotels. Multiple regression analysis was conducted on data collected through a Qualtrics Survey Panel from 205 U.S. respondents. A subgroup analysis was performed to examine differences between Millennials and Generation Xers. The results show differences between the two generational cohorts in terms of the relational bonds regarding behavioral loyalty intentions.
{"title":"Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts","authors":"Dennis Baloglu, B. Bai","doi":"10.1080/15256480.2021.1988880","DOIUrl":"https://doi.org/10.1080/15256480.2021.1988880","url":null,"abstract":"ABSTRACT Empirical studies on personalization in the luxury hotel context are lacking. Personalization, financial, social, and structural bonds have been proposed together as a conceptual framework, but have not been tested empirically. Moreover, relational bond studies in the luxury hotel U.S. market are non-existent. As personalization is a growing trend and luxury hotels continue to be a high revenue generator for brands, we proposed a relational bonds model in the context of U.S. luxury hotels. Multiple regression analysis was conducted on data collected through a Qualtrics Survey Panel from 205 U.S. respondents. A subgroup analysis was performed to examine differences between Millennials and Generation Xers. The results show differences between the two generational cohorts in terms of the relational bonds regarding behavioral loyalty intentions.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41317038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-18DOI: 10.1080/15256480.2021.1988879
A. Milman, A. Tasci, G. Panse
ABSTRACT Dynamic pricing is the practice of changing the price for a product or service in different time periods, in different sale points, or for different market segments. The strategy is applied in many economic sectors, including the tourism and hospitality industry; however, consumer reactions to dynamic pricing in the theme park industry have not been examined. This study assessed consumers’ trust, perceived value, and brand loyalty under different pricing strategies using six hypothetical pricing scenarios. The results indicated that theme park visitors had the best positive attitudes and loyalty when they pay less and know that they paid less. Theme park visitors’ reaction toward paying price premiums does not change substantially when they know that they pay more for charitable causes or sustainable practices. Implications are discussed.
{"title":"A Comparison of Consumer Attitudes Toward Dynamic Pricing Strategies in the Theme Park Context","authors":"A. Milman, A. Tasci, G. Panse","doi":"10.1080/15256480.2021.1988879","DOIUrl":"https://doi.org/10.1080/15256480.2021.1988879","url":null,"abstract":"ABSTRACT Dynamic pricing is the practice of changing the price for a product or service in different time periods, in different sale points, or for different market segments. The strategy is applied in many economic sectors, including the tourism and hospitality industry; however, consumer reactions to dynamic pricing in the theme park industry have not been examined. This study assessed consumers’ trust, perceived value, and brand loyalty under different pricing strategies using six hypothetical pricing scenarios. The results indicated that theme park visitors had the best positive attitudes and loyalty when they pay less and know that they paid less. Theme park visitors’ reaction toward paying price premiums does not change substantially when they know that they pay more for charitable causes or sustainable practices. Implications are discussed.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48465826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-22DOI: 10.1080/15256480.2021.1981184
Soojin Lee, Pei Liu
ABSTRACT The present study explores customers’ perceptions of high-end ethnic restaurant patronage in the United States utilizing importance-performance analysis (IPA). The study examines which attributes of such restaurants have the greatest impact on diners’ perceptions and evaluations. A total of 222 online survey responses were obtained. The results indicate that delivering an authentic and unique dining experience was the most important area in which high-end ethnic restaurants need to improve more, while food, professional service, and appealing flavors were the key attributes for success. Based on the importance diners assigned to specific factors and the perceived performance of the establishments, the IPA results can be used as an effective management tool for high-end ethnic restaurants in the United States.
{"title":"Examining Customers’ Perceptions of High-end Ethnic Dining in the United States: An Application of Importance-Performance Analysis","authors":"Soojin Lee, Pei Liu","doi":"10.1080/15256480.2021.1981184","DOIUrl":"https://doi.org/10.1080/15256480.2021.1981184","url":null,"abstract":"ABSTRACT The present study explores customers’ perceptions of high-end ethnic restaurant patronage in the United States utilizing importance-performance analysis (IPA). The study examines which attributes of such restaurants have the greatest impact on diners’ perceptions and evaluations. A total of 222 online survey responses were obtained. The results indicate that delivering an authentic and unique dining experience was the most important area in which high-end ethnic restaurants need to improve more, while food, professional service, and appealing flavors were the key attributes for success. Based on the importance diners assigned to specific factors and the perceived performance of the establishments, the IPA results can be used as an effective management tool for high-end ethnic restaurants in the United States.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45190708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-21DOI: 10.1080/15256480.2021.1981187
Cortney L. Norris, Scottie Taylor, D. C. Taylor
ABSTRACT Craft distilleries, despite excessive barriers to entry, are growing in sales volume and number of locations each year, and as a result, the distilled spirits segment is taking market share away from beer and wine. The purpose of this study is to examine an underexplored area of academic research and provide valuable insights to craft distillery operators regarding the consumers who support them. This study employs lifestyle and benefit segmentation techniques and finds that craft distilled spirits consumers value functional and emotional benefits, and these significantly predict their intention to switch from a national spirit and local drinking establishment to a local craft spirit/distillery.
{"title":"The Rise of Craft Distilleries and Their Consumer Segments","authors":"Cortney L. Norris, Scottie Taylor, D. C. Taylor","doi":"10.1080/15256480.2021.1981187","DOIUrl":"https://doi.org/10.1080/15256480.2021.1981187","url":null,"abstract":"ABSTRACT Craft distilleries, despite excessive barriers to entry, are growing in sales volume and number of locations each year, and as a result, the distilled spirits segment is taking market share away from beer and wine. The purpose of this study is to examine an underexplored area of academic research and provide valuable insights to craft distillery operators regarding the consumers who support them. This study employs lifestyle and benefit segmentation techniques and finds that craft distilled spirits consumers value functional and emotional benefits, and these significantly predict their intention to switch from a national spirit and local drinking establishment to a local craft spirit/distillery.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43877292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-20DOI: 10.1080/15256480.2021.1981185
A. Nave, A. Paço
ABSTRACT This study aims to identify the barriers to the implementation of sustainable practices and the benefits achieved by wine-tourism companies implementing those practices. To do so, quantitative research was carried out, by applying a questionnaire to 103 companies operating in the wine-tourism sector in Portugal. The results reveal the barriers affecting the implementation of sustainable practices and that the implementation of sustainable practices is positively associated with gaining multiple benefits. Despite the barriers associated with elaborating sustainability policies and their subsequent implementation, wine-tourism companies make efforts to adopt various practices with a view to sustainable development.
{"title":"Barriers versus Benefits of Sustainable Practices: An Application to the Wine-Tourism Sector","authors":"A. Nave, A. Paço","doi":"10.1080/15256480.2021.1981185","DOIUrl":"https://doi.org/10.1080/15256480.2021.1981185","url":null,"abstract":"ABSTRACT This study aims to identify the barriers to the implementation of sustainable practices and the benefits achieved by wine-tourism companies implementing those practices. To do so, quantitative research was carried out, by applying a questionnaire to 103 companies operating in the wine-tourism sector in Portugal. The results reveal the barriers affecting the implementation of sustainable practices and that the implementation of sustainable practices is positively associated with gaining multiple benefits. Despite the barriers associated with elaborating sustainability policies and their subsequent implementation, wine-tourism companies make efforts to adopt various practices with a view to sustainable development.","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42616072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-20DOI: 10.1080/15256480.2021.1982104
S. Dixit
Tourists frequently pick the suitable product/service from the range of available goods, services, and tangible/intangible experiences. Modern marketers and consumers are highly demanding and innovative due to mounting competition and increasing disposable income. Generally, four elements are considered essential in consumers’ decision-making process: internal, external, situational, and marketing-mix (Dixit et al., 2019). The intensifying sophistication in hospitality and tourism services and experiences make it quite challenging for organizations to market them effortlessly. Several behavioral influences maneuver tourist consumption for travel, holiday, and leisure. Therefore, a precise understanding of tourist consumption behavior is essential for travel planners, service operators, and other stakeholders. Traveler consumption behavior is a highly complex and multifaceted phenomenon comprising varied cultural, social, psychological, personal, and attitudinal facades. Consumer behavior is broadly understood using three approaches, i.e., psychological, sociological, and economic (Valaskova et al., 2015; Veblen, 1899). The psychological approach establishes a linkage between the psyche and behavior of the consumer; the sociological approach highlights the responses of consumers during different circumstances or how various social instances persuade the consumers, and the economic approach is grounded on the micro-economy in which consumers express their preferred purchase intention and requirements explicitly. Therefore, consumer behavior is considered a vital baton to gauge the quality, effectiveness, and efficiency of products/services. Travelers’ consumption behavior is also manifested from two important factors: the quality, benefit, or pleasure that the product/ service offers and the signaling effect triggered by others’ consumption behavior (Bronner & de Hoog, 2021). The theory of consumption value (TCV), proposed by Sheth et al. (1991), offers valuable insights in explaining why (or not) a consumer buys a product, product category, and brand based on the value perspective. To understand the tourist consumption behavior more explicitly, Sørensen and Hjalager (2020) proposed a model that combines the dimensions of
游客经常从可用的商品、服务和有形/无形体验中挑选合适的产品/服务。随着竞争的加剧和可支配收入的增加，现代营销人员和消费者的要求和创新性都很高。通常，在消费者的决策过程中，有四个要素被认为是必不可少的：内部、外部、情境和营销组合（Dixit et al.，2019）。酒店和旅游服务和体验日益复杂，这使得组织很难毫不费力地进行营销。几个行为影响因素操纵旅游者的旅游、度假和休闲消费。因此，对旅游规划者、服务运营商和其他利益相关者来说，准确了解游客的消费行为至关重要。旅行者的消费行为是一种高度复杂和多方面的现象，包括不同的文化、社会、心理、个人和态度。消费者行为可以通过三种方法得到广泛理解，即心理学、社会学和经济学（Valaskova et al.，2015；Veblen，1899）。心理学方法在消费者的心理和行为之间建立了联系；社会学方法强调消费者在不同情况下的反应或不同的社会实例如何说服消费者，而经济学方法则基于微观经济，消费者在微观经济中明确表达自己的购买意愿和要求。因此，消费者行为被认为是衡量产品/服务质量、有效性和效率的重要指挥棒。旅行者的消费行为还表现在两个重要因素上：产品/服务提供的质量、效益或愉悦感，以及他人消费行为引发的信号效应（Bronner&de-Hoog，2021）。Sheth等人提出的消费价值理论（TCV）（1991）为解释消费者为什么（或不）基于价值观购买产品、产品类别和品牌提供了有价值的见解。为了更明确地理解游客的消费行为，Sørensen和Hjalager（2020）提出了一个模型，该模型结合了
{"title":"Tourist Consumption Behavior: An Unsolved Puzzle","authors":"S. Dixit","doi":"10.1080/15256480.2021.1982104","DOIUrl":"https://doi.org/10.1080/15256480.2021.1982104","url":null,"abstract":"Tourists frequently pick the suitable product/service from the range of available goods, services, and tangible/intangible experiences. Modern marketers and consumers are highly demanding and innovative due to mounting competition and increasing disposable income. Generally, four elements are considered essential in consumers’ decision-making process: internal, external, situational, and marketing-mix (Dixit et al., 2019). The intensifying sophistication in hospitality and tourism services and experiences make it quite challenging for organizations to market them effortlessly. Several behavioral influences maneuver tourist consumption for travel, holiday, and leisure. Therefore, a precise understanding of tourist consumption behavior is essential for travel planners, service operators, and other stakeholders. Traveler consumption behavior is a highly complex and multifaceted phenomenon comprising varied cultural, social, psychological, personal, and attitudinal facades. Consumer behavior is broadly understood using three approaches, i.e., psychological, sociological, and economic (Valaskova et al., 2015; Veblen, 1899). The psychological approach establishes a linkage between the psyche and behavior of the consumer; the sociological approach highlights the responses of consumers during different circumstances or how various social instances persuade the consumers, and the economic approach is grounded on the micro-economy in which consumers express their preferred purchase intention and requirements explicitly. Therefore, consumer behavior is considered a vital baton to gauge the quality, effectiveness, and efficiency of products/services. Travelers’ consumption behavior is also manifested from two important factors: the quality, benefit, or pleasure that the product/ service offers and the signaling effect triggered by others’ consumption behavior (Bronner & de Hoog, 2021). The theory of consumption value (TCV), proposed by Sheth et al. (1991), offers valuable insights in explaining why (or not) a consumer buys a product, product category, and brand based on the value perspective. To understand the tourist consumption behavior more explicitly, Sørensen and Hjalager (2020) proposed a model that combines the dimensions of","PeriodicalId":46737,"journal":{"name":"International Journal of Hospitality & Tourism Administration","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43889239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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