Pub Date : 2022-01-19DOI: 10.1080/1528008X.2021.2024779
Jieqi Guan, Pimtong Tavitiyaman, Lianping Ren, Peilai Wang, Fang Hong
ABSTRACT Hospitality programs have relatively heavier hands-on components, and many subjects (if not all) are conventionally taught face-to-face. However, the recent COVID-19 pandemic has forced teaching and learning activities onto online platforms, in theoretical and practical components. Considering that hospitality students are used to the uniformed and face-to-face interaction dominant environment, how are they coping with their online classes? The current study explores hospitality students’ online learning experience, taking into consideration their personality differences, learning skill levels, and perceived difficulty of learning tasks. A questionnaire was designed and distributed among hospitality students in Macao and Mainland China. Data were collected online from mid-May to early August 2020 using the platform Sojump. Over 700 students from all over the country responded to the survey, and 643 valid responses were included in the data analysis by using multiple regression models. Results suggest that the perceived level of challenge poses a good level of influence over students’ learning experience, and personality differences add complications. Theoretical development and managerial implications are discussed, and suggestions regarding online teaching for hospitality students are provided.
{"title":"Hospitality Students Taking Synchronous Online Classes: Are They Ready?","authors":"Jieqi Guan, Pimtong Tavitiyaman, Lianping Ren, Peilai Wang, Fang Hong","doi":"10.1080/1528008X.2021.2024779","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2024779","url":null,"abstract":"ABSTRACT Hospitality programs have relatively heavier hands-on components, and many subjects (if not all) are conventionally taught face-to-face. However, the recent COVID-19 pandemic has forced teaching and learning activities onto online platforms, in theoretical and practical components. Considering that hospitality students are used to the uniformed and face-to-face interaction dominant environment, how are they coping with their online classes? The current study explores hospitality students’ online learning experience, taking into consideration their personality differences, learning skill levels, and perceived difficulty of learning tasks. A questionnaire was designed and distributed among hospitality students in Macao and Mainland China. Data were collected online from mid-May to early August 2020 using the platform Sojump. Over 700 students from all over the country responded to the survey, and 643 valid responses were included in the data analysis by using multiple regression models. Results suggest that the perceived level of challenge poses a good level of influence over students’ learning experience, and personality differences add complications. Theoretical development and managerial implications are discussed, and suggestions regarding online teaching for hospitality students are provided.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"121 - 145"},"PeriodicalIF":3.3,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41845403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.1080/1528008X.2021.2024780
Mauricio Carvache-Franco, María Magdalena Solis-Radilla, Wilmer Carvache-Franco, Orly Carvache-Franco
ABSTRACT The objectives of this study were: (i) to identify the factors of the attributes related to the cognitive image of a coastal and marine destination; (ii) to segment the demand based on the satisfaction generated by the attributes; and (iii) to establish what image attributes can predict loyalty. This study took place in Acapulco, a coastal and marine destination in Mexico. This quantitative study used 441 valid questionnaires from domestic tourists. The data were analyzed using factor analysis, and a K-means segmentation was performed. A step-by-step multiple regression was also used. The results show six factors: “Personal attention,” “Tourist infrastructure,” “Cultural activities,” “Quality of service,” “Natural and aquatic activities,” and “Entertainment.” Also, three segments were identified, based on the attributes of the image: “Want it all,” tourists who are satisfied with all the attributes of the image; “Coastal activity seekers,” visitors experiencing a greater satisfaction level with natural, aquatic, and cultural activities; and “Passive tourists,” who had lower levels of satisfaction compared to the other groups. Concerning the attributes that can predict loyalty, “Acapulco as a vacation spot for the family” was the most important predictor of intentions to return and intentions to recommend the destination.
{"title":"The Cognitive Image and Behavioral Loyalty of A Coastal and Marine Destination: A Study in Acapulco, Mexico","authors":"Mauricio Carvache-Franco, María Magdalena Solis-Radilla, Wilmer Carvache-Franco, Orly Carvache-Franco","doi":"10.1080/1528008X.2021.2024780","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2024780","url":null,"abstract":"ABSTRACT The objectives of this study were: (i) to identify the factors of the attributes related to the cognitive image of a coastal and marine destination; (ii) to segment the demand based on the satisfaction generated by the attributes; and (iii) to establish what image attributes can predict loyalty. This study took place in Acapulco, a coastal and marine destination in Mexico. This quantitative study used 441 valid questionnaires from domestic tourists. The data were analyzed using factor analysis, and a K-means segmentation was performed. A step-by-step multiple regression was also used. The results show six factors: “Personal attention,” “Tourist infrastructure,” “Cultural activities,” “Quality of service,” “Natural and aquatic activities,” and “Entertainment.” Also, three segments were identified, based on the attributes of the image: “Want it all,” tourists who are satisfied with all the attributes of the image; “Coastal activity seekers,” visitors experiencing a greater satisfaction level with natural, aquatic, and cultural activities; and “Passive tourists,” who had lower levels of satisfaction compared to the other groups. Concerning the attributes that can predict loyalty, “Acapulco as a vacation spot for the family” was the most important predictor of intentions to return and intentions to recommend the destination.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"146 - 168"},"PeriodicalIF":3.3,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48864019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-18DOI: 10.1080/1528008X.2021.2024781
G. Zhu, Marketa Kubickova
ABSTRACT To investigate the effects of trust and perceived value on the intentions to engage in hosting Airbnb, this study builds a multivariate model to explore the difference exists between Airbnb hosts and potential hosts. The empirical results reveal that perceived value is a major motivation for homeowners, while trust becomes the primary driving force for hosts continuing to use Airbnb. Perceived usefulness, ease of use, risks of Airbnb, and familiarity and personal innovativeness of users are furtherly examined as secondary variables. This study provides practical implications for the accommodation sharing platforms to improve the e-service quality and formulate marketing strategies.
{"title":"From Homeowner to Airbnb Host: The Role of Trust and Perceived Value","authors":"G. Zhu, Marketa Kubickova","doi":"10.1080/1528008X.2021.2024781","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2024781","url":null,"abstract":"ABSTRACT To investigate the effects of trust and perceived value on the intentions to engage in hosting Airbnb, this study builds a multivariate model to explore the difference exists between Airbnb hosts and potential hosts. The empirical results reveal that perceived value is a major motivation for homeowners, while trust becomes the primary driving force for hosts continuing to use Airbnb. Perceived usefulness, ease of use, risks of Airbnb, and familiarity and personal innovativeness of users are furtherly examined as secondary variables. This study provides practical implications for the accommodation sharing platforms to improve the e-service quality and formulate marketing strategies.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"169 - 191"},"PeriodicalIF":3.3,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45095433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-11DOI: 10.1080/1528008X.2021.2024782
G. McCartney, Sunny S.H. Kwok
ABSTRACT The research needs, timelines, and priority gaps between the hospitality industry and academia are well documented in the literature, with limited actions taken by either side to bridge this research disparity. By exploratory analysis, we used the novel approach of organizing an academic seminar with research presentations, hosted for approximately 80 senior industry executives – to firstly demonstrate academic research relevance to industry, and secondly to survey attendees on how to create greater academic and industry research collaboration. The findings confirmed a lack of research cooperation and contrasting research agendas, reinforcing previous literature of industry requiring research that was timely, confidential, easy-to-read, and practical – all of which could run contrary to academia research priorities. Importantly, the industry practitioners expressed a wish to engage and work on research with Macao’s hospitality academics. This exploratory analysis is a first in the literature to use a real-life seminar to present hospitality academic research to industry, and act as a stimulus for future research communication and collaboration between academia and industry.
{"title":"Closing the Gap between Hospitality Industry and Academia Research Agendas: An Exploratory Analysis Case Study","authors":"G. McCartney, Sunny S.H. Kwok","doi":"10.1080/1528008X.2021.2024782","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2024782","url":null,"abstract":"ABSTRACT The research needs, timelines, and priority gaps between the hospitality industry and academia are well documented in the literature, with limited actions taken by either side to bridge this research disparity. By exploratory analysis, we used the novel approach of organizing an academic seminar with research presentations, hosted for approximately 80 senior industry executives – to firstly demonstrate academic research relevance to industry, and secondly to survey attendees on how to create greater academic and industry research collaboration. The findings confirmed a lack of research cooperation and contrasting research agendas, reinforcing previous literature of industry requiring research that was timely, confidential, easy-to-read, and practical – all of which could run contrary to academia research priorities. Importantly, the industry practitioners expressed a wish to engage and work on research with Macao’s hospitality academics. This exploratory analysis is a first in the literature to use a real-life seminar to present hospitality academic research to industry, and act as a stimulus for future research communication and collaboration between academia and industry.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"192 - 210"},"PeriodicalIF":3.3,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46928837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-07DOI: 10.1080/1528008X.2021.2024108
Liew Sien Leong, S. R. Hussin, N. Abdullah
ABSTRACT The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple regression and factor analysis results revealed four important attribute dimensions of a senior-friendly destination from the perspective of future senior tourists, i.e., ‘senior-friendly facilities and accessibility,’ ‘tourism resources and attractions,’ ‘complementary services,’ and ‘safety and security services.’ ‘Tourism resources and attractions’ was found to be the only destination attribute that significantly predicts future seniors’ travel intention. Travel motivation was tested to determine its effect on travel intention, however the findings indicated that future senior tourists’ travel motivation has no moderating role in the relationship between senior-friendly destination attributes and travel intention. Implications and suggestions are provided for tourism researchers, destination managers, and travel service providers.
{"title":"Why Not Travel to Malaysia? Perspectives of Future Senior Tourists toward Senior-Friendly Destination Attributes","authors":"Liew Sien Leong, S. R. Hussin, N. Abdullah","doi":"10.1080/1528008X.2021.2024108","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2024108","url":null,"abstract":"ABSTRACT The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple regression and factor analysis results revealed four important attribute dimensions of a senior-friendly destination from the perspective of future senior tourists, i.e., ‘senior-friendly facilities and accessibility,’ ‘tourism resources and attractions,’ ‘complementary services,’ and ‘safety and security services.’ ‘Tourism resources and attractions’ was found to be the only destination attribute that significantly predicts future seniors’ travel intention. Travel motivation was tested to determine its effect on travel intention, however the findings indicated that future senior tourists’ travel motivation has no moderating role in the relationship between senior-friendly destination attributes and travel intention. Implications and suggestions are provided for tourism researchers, destination managers, and travel service providers.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"75 - 100"},"PeriodicalIF":3.3,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47277423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-29DOI: 10.1080/1528008X.2021.2017386
Min-Seok Yoo, Kyoung-Joo Lee
ABSTRACT Given the important role played by hotel rating systems (HRSs) in informing service quality, encouraging hotels to invest in service quality, and ensuring industry excellence internationally, a variety of theoretical perspectives has contributed to the HRS literature. Despite this diversity, no prior study has thus far investigated hotels’ perception of the fairness of HRSs and the determinants of their perception. To bridge this gap, this study draws on perspective of performance appraisal system in human resource management and proposes a research model predicting the influence of rule clarity and evaluators’ respectful attitude on hotels’ perceived fairness. For the empirical analysis, it focuses on the 2015 HRS reform in South Korea and surveys newly rated hotels. The analysis results show the positive effects of rule clarity and evaluators’ respectful attitude on hotels’ perceived fairness of the system.
{"title":"Effect of Rule Clarity and Evaluators’ Respectful Attitude on the Perceived Fairness of the Hotel Rating System","authors":"Min-Seok Yoo, Kyoung-Joo Lee","doi":"10.1080/1528008X.2021.2017386","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2017386","url":null,"abstract":"ABSTRACT Given the important role played by hotel rating systems (HRSs) in informing service quality, encouraging hotels to invest in service quality, and ensuring industry excellence internationally, a variety of theoretical perspectives has contributed to the HRS literature. Despite this diversity, no prior study has thus far investigated hotels’ perception of the fairness of HRSs and the determinants of their perception. To bridge this gap, this study draws on perspective of performance appraisal system in human resource management and proposes a research model predicting the influence of rule clarity and evaluators’ respectful attitude on hotels’ perceived fairness. For the empirical analysis, it focuses on the 2015 HRS reform in South Korea and surveys newly rated hotels. The analysis results show the positive effects of rule clarity and evaluators’ respectful attitude on hotels’ perceived fairness of the system.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"51 - 74"},"PeriodicalIF":3.3,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47487914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-16DOI: 10.1080/1528008X.2021.2012735
Shyju P.J., Kunwar Singh, Jithendran Kokkranikal, R. Bharadwaj, Somesh Rai, J. Antony
ABSTRACT Service quality and customer satisfaction (SQCS) have been one of the most-discussed themes in the last two decades in tourism and hospitality research. Several new dimensions have been added by the later researchers and the area have been expended to allied and peripheral areas of tourism and hospitality. The present study is an attempt to analyses emerging themes and trends scientifically in SQCS research in tourism and hospitality and explore future research directions. The study employs bibliometric analysis of literature using bibliometrix R package. The database for the current study has been prepared from Web of Science. The results reveal a steady growth in SQCS research during the study period, especially in the hospitality sector and that “customer satisfaction” and “satisfaction” as the two major themes of SQCS research. Thematic network analysis of the SQCS publications revealed destination loyalty, customer value, customer experience, and emotional labor as important themes covered in SQCS research in tourism and hospitality.
{"title":"Service Quality and Customer Satisfaction in Hospitality, Leisure, Sport and Tourism: An Assessment of Research in Web of Science","authors":"Shyju P.J., Kunwar Singh, Jithendran Kokkranikal, R. Bharadwaj, Somesh Rai, J. Antony","doi":"10.1080/1528008X.2021.2012735","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2012735","url":null,"abstract":"ABSTRACT Service quality and customer satisfaction (SQCS) have been one of the most-discussed themes in the last two decades in tourism and hospitality research. Several new dimensions have been added by the later researchers and the area have been expended to allied and peripheral areas of tourism and hospitality. The present study is an attempt to analyses emerging themes and trends scientifically in SQCS research in tourism and hospitality and explore future research directions. The study employs bibliometric analysis of literature using bibliometrix R package. The database for the current study has been prepared from Web of Science. The results reveal a steady growth in SQCS research during the study period, especially in the hospitality sector and that “customer satisfaction” and “satisfaction” as the two major themes of SQCS research. Thematic network analysis of the SQCS publications revealed destination loyalty, customer value, customer experience, and emotional labor as important themes covered in SQCS research in tourism and hospitality.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"24 - 50"},"PeriodicalIF":3.3,"publicationDate":"2021-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48931801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-06DOI: 10.1080/1528008X.2021.2002788
C. Deng, K. Peng, James H.W. Shen
ABSTRACT This study examines tourists’ revisit intention by extending the Theory of Planned Behavior (TPB) with three additional constructs: media coverage as well as macro and micro-destination image. Drawing upon the TPB, an integrated model was proposed to examine the effect of media coverage, the TPB core constructs, and destination image on tourists’ revisit intention. Data collected from 265 residents of Guangdong Province, China, was used to test the model regarding their intention to revisit Macau. The SEM results indicate that media coverage significantly impacts prospective tourists’ attitudes, subjective norms, perceived behavioral control, macro-destination image, and micro-destination image. In contrast, all constructs except micro-destination image are essential determinants of their revisit intention. Notably, a significant negative impact of macro-destination image on revisit intention has been disclosed. Lastly, this study explores the mediating effects, and the subjective norm is the most significant mediator. Practical implications for tourism development under public health crises are also discussed.
{"title":"Back to a Post-Pandemic City: The Impact of Media Coverage on Revisit Intention of Macau","authors":"C. Deng, K. Peng, James H.W. Shen","doi":"10.1080/1528008X.2021.2002788","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2002788","url":null,"abstract":"ABSTRACT This study examines tourists’ revisit intention by extending the Theory of Planned Behavior (TPB) with three additional constructs: media coverage as well as macro and micro-destination image. Drawing upon the TPB, an integrated model was proposed to examine the effect of media coverage, the TPB core constructs, and destination image on tourists’ revisit intention. Data collected from 265 residents of Guangdong Province, China, was used to test the model regarding their intention to revisit Macau. The SEM results indicate that media coverage significantly impacts prospective tourists’ attitudes, subjective norms, perceived behavioral control, macro-destination image, and micro-destination image. In contrast, all constructs except micro-destination image are essential determinants of their revisit intention. Notably, a significant negative impact of macro-destination image on revisit intention has been disclosed. Lastly, this study explores the mediating effects, and the subjective norm is the most significant mediator. Practical implications for tourism development under public health crises are also discussed.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"1 - 23"},"PeriodicalIF":3.3,"publicationDate":"2021-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46408530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-24DOI: 10.1080/1528008X.2021.2004571
U. Matyakubov, V. Filimonau, V. Ermolaev
ABSTRACT This study explores the (de)motivations of small, independently-owned, hotels to conserve the environment in the Aral Sea region of Uzbekistan. This destination provides an interesting case study as it represents one of the world’s most deprived regions with a scarce resource base. This resource scarcity should prompt hotels to conserve the environment. However, this resource scarcity may prevent environmental conservation as the limited resources can be spent on other operational tasks. By interviewing senior hotel managers, this study showcases their limited motivation for environmental conservation. The study highlights the role of various stakeholders in encouraging hotels to save the environment. Recommendations are made on policy and management interventions required to incentivize environmental conservation by hoteliers.
{"title":"The (De)motives to Conserve the Environment among Small Independent Hotels in a Resource Scarce Destination","authors":"U. Matyakubov, V. Filimonau, V. Ermolaev","doi":"10.1080/1528008X.2021.2004571","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2004571","url":null,"abstract":"ABSTRACT This study explores the (de)motivations of small, independently-owned, hotels to conserve the environment in the Aral Sea region of Uzbekistan. This destination provides an interesting case study as it represents one of the world’s most deprived regions with a scarce resource base. This resource scarcity should prompt hotels to conserve the environment. However, this resource scarcity may prevent environmental conservation as the limited resources can be spent on other operational tasks. By interviewing senior hotel managers, this study showcases their limited motivation for environmental conservation. The study highlights the role of various stakeholders in encouraging hotels to save the environment. Recommendations are made on policy and management interventions required to incentivize environmental conservation by hoteliers.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"23 1","pages":"1596 - 1622"},"PeriodicalIF":3.3,"publicationDate":"2021-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47241818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-18DOI: 10.1080/1528008X.2021.2002786
A. Garg
ABSTRACT This paper examines the effects of the moderating variables age and gender on the acceptance and use of tablet menus in casual dining restaurants. Following an extended version of the UTAUT model, this study employs five determinants of intentions to use: performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation. Personal distinctions like age and gender are significant in understanding how and why consumers make distinctive choices for technology embracement. A survey instrument collected customer data (n = 437) visiting casual dining restaurants in the Klang Valley in Malaysia. Data were analyzed using structural equation modeling to test the validity of the moderating hypotheses. The moderating effects of age and gender were tested utilizing a multi-group analysis. The findings confirm that age is the primary dependable demographic indicator of self-service technology utilization by customers. The study found that young consumers, compared to elderly consumers, tend to have a more positive approach toward embracing technology. Similarly, gender is also a discrete individuality that influences people’s objectives to embrace novel technology. Findings suggest that men are more likely to have progressed computer abilities in contrast to women.
{"title":"Investigating the Moderating Effects of Age and Gender on Customers’ Use of Tablet Menu in Casual Dining Restaurants","authors":"A. Garg","doi":"10.1080/1528008X.2021.2002786","DOIUrl":"https://doi.org/10.1080/1528008X.2021.2002786","url":null,"abstract":"ABSTRACT This paper examines the effects of the moderating variables age and gender on the acceptance and use of tablet menus in casual dining restaurants. Following an extended version of the UTAUT model, this study employs five determinants of intentions to use: performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation. Personal distinctions like age and gender are significant in understanding how and why consumers make distinctive choices for technology embracement. A survey instrument collected customer data (n = 437) visiting casual dining restaurants in the Klang Valley in Malaysia. Data were analyzed using structural equation modeling to test the validity of the moderating hypotheses. The moderating effects of age and gender were tested utilizing a multi-group analysis. The findings confirm that age is the primary dependable demographic indicator of self-service technology utilization by customers. The study found that young consumers, compared to elderly consumers, tend to have a more positive approach toward embracing technology. Similarly, gender is also a discrete individuality that influences people’s objectives to embrace novel technology. Findings suggest that men are more likely to have progressed computer abilities in contrast to women.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"23 1","pages":"1509 - 1547"},"PeriodicalIF":3.3,"publicationDate":"2021-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45180231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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