Pub Date : 2022-05-26DOI: 10.1080/1528008X.2022.2080148
S. Elgarhy, L. Mohamed
ABSTRACT Services marketing mix (7Ps) has a significant role in promoting customer’s satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist’s loyalty. In addition, it measures the mediator effect of tourist’s satisfaction, consumer purchase intentions, and company profitability. Findings revealed that all dimensions have positively affected tourist’s satisfaction directly, and tourist’s loyalty indirectly. Consumer purchase intentions and company profitability are partial mediators between tourist’s satisfaction and tourist’s loyalty. The present study provides a deep understanding of services marketing mix strategies that stay needed for keeping a long-term link between managers of travel services and tourists. Several implications for travel agencies managers were suggested to achieve customer loyalty and consequently guarantee their company profitability.
{"title":"The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction","authors":"S. Elgarhy, L. Mohamed","doi":"10.1080/1528008X.2022.2080148","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2080148","url":null,"abstract":"ABSTRACT Services marketing mix (7Ps) has a significant role in promoting customer’s satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist’s loyalty. In addition, it measures the mediator effect of tourist’s satisfaction, consumer purchase intentions, and company profitability. Findings revealed that all dimensions have positively affected tourist’s satisfaction directly, and tourist’s loyalty indirectly. Consumer purchase intentions and company profitability are partial mediators between tourist’s satisfaction and tourist’s loyalty. The present study provides a deep understanding of services marketing mix strategies that stay needed for keeping a long-term link between managers of travel services and tourists. Several implications for travel agencies managers were suggested to achieve customer loyalty and consequently guarantee their company profitability.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"782 - 805"},"PeriodicalIF":3.3,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44431527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-23DOI: 10.1080/1528008X.2022.2077887
Can Liu, Chang-Young Jeon, Woongan Song, Hee-Won Yang
ABSTRACT This study used structural equation modeling and examined how tourists’ risk perceptions and intentions are determined by their knowledge of tourism risk and infectious diseases. Data were collected through an online survey with Chinese people who had traveled within the past six months. The analysis revealed that tourists’ knowledge caused a reduction in risk perception and risks associated with tourism activities negatively impacted tourists’ attitudes. Therefore, this study confirmed the relationship between tourists’ knowledge and their risk perception, and its results can be used to reduce tourists’ anxieties and promote safe tourism during the pandemic.
{"title":"The COVID-19 Pandemic and Its Impact on Tourism: The Effect of Tourism Knowledge on Risk Perception, Attitude, and Intention","authors":"Can Liu, Chang-Young Jeon, Woongan Song, Hee-Won Yang","doi":"10.1080/1528008X.2022.2077887","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2077887","url":null,"abstract":"ABSTRACT This study used structural equation modeling and examined how tourists’ risk perceptions and intentions are determined by their knowledge of tourism risk and infectious diseases. Data were collected through an online survey with Chinese people who had traveled within the past six months. The analysis revealed that tourists’ knowledge caused a reduction in risk perception and risks associated with tourism activities negatively impacted tourists’ attitudes. Therefore, this study confirmed the relationship between tourists’ knowledge and their risk perception, and its results can be used to reduce tourists’ anxieties and promote safe tourism during the pandemic.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"711 - 727"},"PeriodicalIF":3.3,"publicationDate":"2022-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44512850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-19DOI: 10.1080/1528008X.2022.2077888
Xiao Qian (Eden) Li, S. Qi
ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.
{"title":"Perceived Performance of Budget Hotels from Online Reviews: The Case of Macao","authors":"Xiao Qian (Eden) Li, S. Qi","doi":"10.1080/1528008X.2022.2077888","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2077888","url":null,"abstract":"ABSTRACT This paper aims to investigate the current performance of budget hotel hotels in Macao via online reviews from hotel visitors. Both quantitative and qualitative methods were employed to analyze 44,703 budget hotel reviews, which collected from a popular online travel agency platform. The findings show that the budget hotels in Macao are clustered in Macao island, where many historical and cultural attractions are located. Macao budget hotels have the advantages in price and location, which mainly attract tourists in “Family trip,” “Friends outing” and “Business trip” travel modes. The hotels are generally performing well, but with problems in marketing strategies, service quality and hotel hygiene. This paper provides advice and recommendations for the development of budget hotels with reference to the research findings.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"728 - 751"},"PeriodicalIF":3.3,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49195899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-18DOI: 10.1080/1528008X.2022.2073939
Huahua Li, Yingying Du, Tao Xue, C. Jenkins
ABSTRACT Medical tourism has witnessed a phenomenal developed pace in recent years, but academic efforts continue to center on a western context and fail to shed light on other emerging medical tourism destinations. This study adopts a hybrid review approach to map out the evolution of Chinese medical tourism studies. A total of 183 articles published in both Chinese and international journals from 2000 to 2020 have been collected to delineate the evolution of Chinese medical tourism research in different dimensions (e.g., publication year, published journals, etc.); analyze the popular research topics of this domain under different disciplinary lens and further identify the research gaps. Findings suggest that existing studies are marketing-oriented and lack robust underpinning of empirical work with appropriate theories. Future research agenda for both researchers and practioners are provided in terms of the facilitation of different stakeholders’ cooperation, understanding of diaspora medical tourists, and the development of traditional Chinese medicine.
{"title":"Chinese medical tourism: review and research agenda","authors":"Huahua Li, Yingying Du, Tao Xue, C. Jenkins","doi":"10.1080/1528008X.2022.2073939","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2073939","url":null,"abstract":"ABSTRACT Medical tourism has witnessed a phenomenal developed pace in recent years, but academic efforts continue to center on a western context and fail to shed light on other emerging medical tourism destinations. This study adopts a hybrid review approach to map out the evolution of Chinese medical tourism studies. A total of 183 articles published in both Chinese and international journals from 2000 to 2020 have been collected to delineate the evolution of Chinese medical tourism research in different dimensions (e.g., publication year, published journals, etc.); analyze the popular research topics of this domain under different disciplinary lens and further identify the research gaps. Findings suggest that existing studies are marketing-oriented and lack robust underpinning of empirical work with appropriate theories. Future research agenda for both researchers and practioners are provided in terms of the facilitation of different stakeholders’ cooperation, understanding of diaspora medical tourists, and the development of traditional Chinese medicine.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"663 - 687"},"PeriodicalIF":3.3,"publicationDate":"2022-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49083265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-05DOI: 10.1080/1528008X.2022.2070819
Faiza Tahir, Junaid Ul haq, A. Saleem, Naeem Akhtar, Mark Bonn
ABSTRACT Food waste being an important aspect of sustainability continues to be examined. Sustainability in diner’s behavior is the gap this study addresses. This study scrutinizes behavior related to casual/fine dining with two density themes (built and human) that have yet to be addressed. A survey was conducted to test the hypotheses. Structural Equational Modeling (SEM) was used to test for multi-group differences. Results addressed waste characteristics in developing sustainable diner behavior, further leading to explaining loyalty toward restaurant dining. It exclusively analyzes diner’s behavior in two restaurant types (fine and casual), indicated that diner’s characteristics (guilt feeling and food surplus) significantly affect developing sustainable diner attitude, leading to diner sustainable behavior (waste reduction practices and loyalty). Moderation analysis revealed that ambiance amplifies the existing relationship between the diner’s characteristics and his sustainable attitude. Multi-group analyses revealed that diners produce less waste when dining in casual restaurants with less built and human densities. This study offers practical contributions to diner’s behavior in different restaurant themes and in hospitality settings. Notably, diner’s sustainable behavior is examined, which was previously limited to general consumer behavior. Practical findings of this study have important implications for restaurant designers, owners, managers, and marketers, where they can not only actively design restaurant settings to be eco-friendly but also implement sustainable practices within.
{"title":"Diner’s Sustainable Behavior: Differences between Sustainable Behaviors of Casual and Fine Dining Consumers","authors":"Faiza Tahir, Junaid Ul haq, A. Saleem, Naeem Akhtar, Mark Bonn","doi":"10.1080/1528008X.2022.2070819","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2070819","url":null,"abstract":"ABSTRACT Food waste being an important aspect of sustainability continues to be examined. Sustainability in diner’s behavior is the gap this study addresses. This study scrutinizes behavior related to casual/fine dining with two density themes (built and human) that have yet to be addressed. A survey was conducted to test the hypotheses. Structural Equational Modeling (SEM) was used to test for multi-group differences. Results addressed waste characteristics in developing sustainable diner behavior, further leading to explaining loyalty toward restaurant dining. It exclusively analyzes diner’s behavior in two restaurant types (fine and casual), indicated that diner’s characteristics (guilt feeling and food surplus) significantly affect developing sustainable diner attitude, leading to diner sustainable behavior (waste reduction practices and loyalty). Moderation analysis revealed that ambiance amplifies the existing relationship between the diner’s characteristics and his sustainable attitude. Multi-group analyses revealed that diners produce less waste when dining in casual restaurants with less built and human densities. This study offers practical contributions to diner’s behavior in different restaurant themes and in hospitality settings. Notably, diner’s sustainable behavior is examined, which was previously limited to general consumer behavior. Practical findings of this study have important implications for restaurant designers, owners, managers, and marketers, where they can not only actively design restaurant settings to be eco-friendly but also implement sustainable practices within.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"599 - 628"},"PeriodicalIF":3.3,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49150244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-02DOI: 10.1080/1528008X.2022.2070818
Joonho Moon, Ruohan Tang, W. Lee
ABSTRACT This study explores the antecedents and consequences of environmental, social and governance (ESG) execution in the case of Starbucks. Eco-friendliness, quarantining, food healthiness, and ethical governance are the elements of ESG implementation. The antecedents are hygiene, food healthiness, and the use of organic ingredients. The ESG execution attributes explained in this study are brand trust and repurchase intentions. Survey participants were recruited using Amazon Mechanical Turk to collect US market data. The resulting number of observations for the data analysis was 438. Structural equation modeling was used for statistical inference. The results indicate that food healthiness is positively influenced by hygiene and perceptions of organic food use. Brand trust is positively affected by eco-friendliness, quarantining, food healthiness, and ethical governance. Moreover, quarantining and brand trust positively impact repurchase intentions. This study contributes to the literature by validating the reliability of ESG theory in the food service business domain.
{"title":"Antecedents and consequences of Starbucks’ environmental, social and governance (ESG) implementation","authors":"Joonho Moon, Ruohan Tang, W. Lee","doi":"10.1080/1528008X.2022.2070818","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2070818","url":null,"abstract":"ABSTRACT This study explores the antecedents and consequences of environmental, social and governance (ESG) execution in the case of Starbucks. Eco-friendliness, quarantining, food healthiness, and ethical governance are the elements of ESG implementation. The antecedents are hygiene, food healthiness, and the use of organic ingredients. The ESG execution attributes explained in this study are brand trust and repurchase intentions. Survey participants were recruited using Amazon Mechanical Turk to collect US market data. The resulting number of observations for the data analysis was 438. Structural equation modeling was used for statistical inference. The results indicate that food healthiness is positively influenced by hygiene and perceptions of organic food use. Brand trust is positively affected by eco-friendliness, quarantining, food healthiness, and ethical governance. Moreover, quarantining and brand trust positively impact repurchase intentions. This study contributes to the literature by validating the reliability of ESG theory in the food service business domain.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"576 - 598"},"PeriodicalIF":3.3,"publicationDate":"2022-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43924146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-17DOI: 10.1080/1528008X.2022.2065657
Y. Migdadi
ABSTRACT The aim of this study is to identify the best practices in hotel green supply chain management strategy by analyzing the practices of hotels from several regions. To this end, a comprehensive framework was developed to plug the gap in the literature. This framework was examined by studying a convenient and purposive sample of 47 hotels. Only top rated 4- and 5-star hotels were targeted. Data were collected from the GRI database by retrieving annual sustainability reports over the period 2017–2019. The best practices reported by this study were related to internal green process design, green quality management and internal commitment, green procurement of water/energy, and green customers’ relationship management. This is one of the rare studies that reports best practices at a global level by using a comprehensive framework developed for the purpose.
{"title":"Identifying the Best Practices in Hotel Green Supply Chain Management Strategy: A Global Study","authors":"Y. Migdadi","doi":"10.1080/1528008X.2022.2065657","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2065657","url":null,"abstract":"ABSTRACT The aim of this study is to identify the best practices in hotel green supply chain management strategy by analyzing the practices of hotels from several regions. To this end, a comprehensive framework was developed to plug the gap in the literature. This framework was examined by studying a convenient and purposive sample of 47 hotels. Only top rated 4- and 5-star hotels were targeted. Data were collected from the GRI database by retrieving annual sustainability reports over the period 2017–2019. The best practices reported by this study were related to internal green process design, green quality management and internal commitment, green procurement of water/energy, and green customers’ relationship management. This is one of the rare studies that reports best practices at a global level by using a comprehensive framework developed for the purpose.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"504 - 544"},"PeriodicalIF":3.3,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46034971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-17DOI: 10.1080/1528008X.2022.2065656
N. Mekoth, A. R. Thomson, Anandakuttan B. Unnithan
ABSTRACT Continuity of employees in the organization is important as it saves costs, ensures quality, and enhances guest satisfaction. In the service industry, employee continuity is considered more important than the abilities possessed by the employee. Hospitality organizations are service organizations with high employee-guest interaction and need high levels of employee professionalism and professional satisfaction leading to guest satisfaction. This paper tests the relationships between employee professionalism, professional satisfaction, and employee continuity. Employee professionalism has been conceptualized as the importance given to the organization, its goals, and rules and procedures, while employee professional satisfaction is conceptualized to be achieved from job satisfaction and guest satisfaction. Data have been gathered on 200 employees from their superiors of various hospitality organizations in Goa, a major tourist destination in India, using a structured questionnaire. The analysis using structural equations modeling showed that employee professionalism significantly influenced employee continuity mediated by employee professional satisfaction. Multiple methods have corroborated the results. The findings are of theoretical importance and practical significance since it confirms the need for high professionalism among hospitality staff, which substantiates the need to train the staff in professionalism. Heads of the Departments can design various training activities to incite high professionalism among the staff.
{"title":"The Mediating Role of Satisfaction on the Relationship between Professionalism and Employee Continuity in Hospitality Industry","authors":"N. Mekoth, A. R. Thomson, Anandakuttan B. Unnithan","doi":"10.1080/1528008X.2022.2065656","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2065656","url":null,"abstract":"ABSTRACT Continuity of employees in the organization is important as it saves costs, ensures quality, and enhances guest satisfaction. In the service industry, employee continuity is considered more important than the abilities possessed by the employee. Hospitality organizations are service organizations with high employee-guest interaction and need high levels of employee professionalism and professional satisfaction leading to guest satisfaction. This paper tests the relationships between employee professionalism, professional satisfaction, and employee continuity. Employee professionalism has been conceptualized as the importance given to the organization, its goals, and rules and procedures, while employee professional satisfaction is conceptualized to be achieved from job satisfaction and guest satisfaction. Data have been gathered on 200 employees from their superiors of various hospitality organizations in Goa, a major tourist destination in India, using a structured questionnaire. The analysis using structural equations modeling showed that employee professionalism significantly influenced employee continuity mediated by employee professional satisfaction. Multiple methods have corroborated the results. The findings are of theoretical importance and practical significance since it confirms the need for high professionalism among hospitality staff, which substantiates the need to train the staff in professionalism. Heads of the Departments can design various training activities to incite high professionalism among the staff.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"477 - 503"},"PeriodicalIF":3.3,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44398996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-17DOI: 10.1080/1528008X.2022.2065655
Dimitrios Belias, Ioannis Rossidis, Aggelos Sotiriou, Sawsan Malik
ABSTRACT Seasonality and its impact on staff turnover and conflict within the workplace is one of the most crucial issue that seasonal hotels are called to deal with. The purpose of this study is to examine the effect that workplace conflict and turnovers have on service quality of seasonal hotels in Greece. The outcome of the research indicated that hotel management’s policy in resolving conflicts affects mainly job turnover rather than the frequency of conflicts. In fact, it was found that cooperation strategies are likely to reduce employee turnover through the resolution of conflicts, while enforcement/competition or avoidance strategies enhances the possibility of employee turnover. Finally, it was found that service quality was not related to either the intention to leave or the manifestation of conflicts.
{"title":"Workplace Conflict, Turnover, and Quality of Services. Case Study in Greek Seasonal Hotels","authors":"Dimitrios Belias, Ioannis Rossidis, Aggelos Sotiriou, Sawsan Malik","doi":"10.1080/1528008X.2022.2065655","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2065655","url":null,"abstract":"ABSTRACT Seasonality and its impact on staff turnover and conflict within the workplace is one of the most crucial issue that seasonal hotels are called to deal with. The purpose of this study is to examine the effect that workplace conflict and turnovers have on service quality of seasonal hotels in Greece. The outcome of the research indicated that hotel management’s policy in resolving conflicts affects mainly job turnover rather than the frequency of conflicts. In fact, it was found that cooperation strategies are likely to reduce employee turnover through the resolution of conflicts, while enforcement/competition or avoidance strategies enhances the possibility of employee turnover. Finally, it was found that service quality was not related to either the intention to leave or the manifestation of conflicts.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"453 - 476"},"PeriodicalIF":3.3,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48245240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-21DOI: 10.1080/1528008X.2022.2052394
Tangchung Kan, Edward C. S. Ku, Wilson C.W. Sun, Tzu-Ching Lai, Po-Yi Hsu, S. Hsu
ABSTRACT This study investigates how local culture sharing and altruistic values from the elderly affect satisfaction levels with travel and life satisfaction via tourism product selection. Stratified random sampling is used in this study, we invited 1,000 qualified elderly tourists to participate in the survey from hot spring areas in Taiwan. We received 242 usable responses and that was fully completed questionnaires. Our research analysis and hypotheses were evaluated with partial least squares (PLS) modeling using SPSS and SmartPLS software. The findings of the study point out the elderly look forward to vacationing with other members to enjoy the local values of wellness tourism at tourist destinations, the service providers provide suitable and special tourism products to attract elderly tourists. Likewise, hoteliers, will provide more fun facilities for the elderly; marketers of travel agencies can emphasize the fun of wellness tourism with advertising icons; therefore, a happy travel experience contributes to the dignity and quality of life of the elderly.
{"title":"Wellness Tourism Enhances Elderly Life Satisfaction","authors":"Tangchung Kan, Edward C. S. Ku, Wilson C.W. Sun, Tzu-Ching Lai, Po-Yi Hsu, S. Hsu","doi":"10.1080/1528008X.2022.2052394","DOIUrl":"https://doi.org/10.1080/1528008X.2022.2052394","url":null,"abstract":"ABSTRACT This study investigates how local culture sharing and altruistic values from the elderly affect satisfaction levels with travel and life satisfaction via tourism product selection. Stratified random sampling is used in this study, we invited 1,000 qualified elderly tourists to participate in the survey from hot spring areas in Taiwan. We received 242 usable responses and that was fully completed questionnaires. Our research analysis and hypotheses were evaluated with partial least squares (PLS) modeling using SPSS and SmartPLS software. The findings of the study point out the elderly look forward to vacationing with other members to enjoy the local values of wellness tourism at tourist destinations, the service providers provide suitable and special tourism products to attract elderly tourists. Likewise, hoteliers, will provide more fun facilities for the elderly; marketers of travel agencies can emphasize the fun of wellness tourism with advertising icons; therefore, a happy travel experience contributes to the dignity and quality of life of the elderly.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"402 - 428"},"PeriodicalIF":3.3,"publicationDate":"2022-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42805194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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