Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100432
Gianfranco Piras , Mauricio Sarrias
In this article we propose two-step generalized method of moment (GMM) procedure for a Spatial Binary Probit Model. In particular, we propose a series of two-step estimators based on different choices of the weighting matrix for the moments conditions in the first step, and different estimators for the variance–covariance matrix of the estimated coefficients. In the context of a Monte Carlo experiment, we compare the properties of these estimators, a linearized version of the one-step GMM and the recursive importance sampler (RIS). Our findings reveal that there are benefits related both to the choice of the weight matrix for the moment conditions and in adopting a two-step procedure.
{"title":"One or two-step? Evaluating GMM efficiency for spatial binary probit models","authors":"Gianfranco Piras , Mauricio Sarrias","doi":"10.1016/j.jocm.2023.100432","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100432","url":null,"abstract":"<div><p>In this article we propose two-step generalized method of moment (GMM) procedure for a Spatial Binary Probit Model. In particular, we propose a series of two-step estimators based on different choices of the weighting matrix for the moments conditions in the first step, and different estimators for the variance–covariance matrix of the estimated coefficients. In the context of a Monte Carlo experiment, we compare the properties of these estimators, a linearized version of the one-step GMM and the recursive importance sampler (RIS). Our findings reveal that there are benefits related both to the choice of the weight matrix for the moment conditions and in adopting a two-step procedure.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100432"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100418
Konstantina Sokratous, Anderson K. Fitch, Peter D. Kvam
Subjective value has long been measured using binary choice experiments, yet responses like willingness-to-pay prices can be an effective and efficient way to assess individual differences risk preferences and value. Tony Marley’s work illustrated that dynamic, stochastic models permit meaningful inferences about cognition from process-level data on paradigms beyond binary choice, yet many of these models remain difficult to use because their likelihoods must be approximated from simulation. In this paper, we develop and test an approach that uses deep neural networks to estimate the parameters of otherwise-intractable behavioral models. Once trained, these networks allow for accurate and instantaneous parameter estimation. We compare different network architectures and show that they accurately recover true risk preferences related to utility, response caution, anchoring, and non-decision processes. To illustrate the usefulness of the approach, it was then applied to estimate model parameters for a large, demographically representative sample of U.S. participants who completed a 20-question pricing task — an estimation task that is not feasible with previous methods. The results illustrate the utility of machine-learning approaches for fitting cognitive and economic models, providing efficient methods for quantifying meaningful differences in risk preferences from sparse data.
{"title":"How to ask twenty questions and win: Machine learning tools for assessing preferences from small samples of willingness-to-pay prices","authors":"Konstantina Sokratous, Anderson K. Fitch, Peter D. Kvam","doi":"10.1016/j.jocm.2023.100418","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100418","url":null,"abstract":"<div><p>Subjective value has long been measured using binary choice experiments, yet responses like willingness-to-pay prices can be an effective and efficient way to assess individual differences risk preferences and value. Tony Marley’s work illustrated that dynamic, stochastic models permit meaningful inferences about cognition from process-level data on paradigms beyond binary choice, yet many of these models remain difficult to use because their likelihoods must be approximated from simulation. In this paper, we develop and test an approach that uses deep neural networks<span> to estimate the parameters of otherwise-intractable behavioral models. Once trained, these networks allow for accurate and instantaneous parameter estimation. We compare different network architectures and show that they accurately recover true risk preferences related to utility, response caution, anchoring, and non-decision processes. To illustrate the usefulness of the approach, it was then applied to estimate model parameters for a large, demographically representative sample of U.S. participants who completed a 20-question pricing task — an estimation task that is not feasible with previous methods. The results illustrate the utility of machine-learning approaches for fitting cognitive and economic models, providing efficient methods for quantifying meaningful differences in risk preferences from sparse data.</span></p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100418"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100428
Tra Thi Trinh , Alistair Munro
Forecasting the future impact of climate change on migration is difficult, for many reasons, including the interactive and dynamic nature of many decisions and the heterogeneity of behavior. One popular solution, agent-based models (ABM) cope well with dynamics and heterogeneity, but often lack rigorous foundations in terms of individual behavior. Moreover, given limited exposure to actual climate change, it can be a challenge to build adequate behavioral models of migration choice based on historical data. To tackle this issue, we build an ABM of future migration using a bespoke choice experiment (CE) designed to examine intention to migrate among farmers living in the Vietnamese Mekong Delta (VMD). In the CE, respondents are asked to make migration choices for scenarios constructed using six attributes: drought intensity, flood frequency, income gain from migration, migration networks, neighbors' choice, and crop choice restriction. The simulation runs to 2050 and is based on two scenarios of future global emissions of greenhouse gases—Representative Concentration Pathway (RCP) 4.5 and RCP8.5. The results suggest potentially high levels of migration as a result of climate change and the particular importance of positive feedback from pre-existing migration and neighbor's choices. The results also suggest that crop-restriction regulations have a significant impact on migration for coastal provinces of VMD. Finally, we find that migration drivers vary significantly across provinces, which suggests the policymakers point to targeted action for each province. In summary, the study demonstrates how integrating CE into ABM can foster the predictive modeling of climate-induced migration.
{"title":"Integrating a choice experiment into an agent-based model to simulate climate-change induced migration: The case of the Mekong River Delta, Vietnam","authors":"Tra Thi Trinh , Alistair Munro","doi":"10.1016/j.jocm.2023.100428","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100428","url":null,"abstract":"<div><p>Forecasting the future impact of climate change on migration is difficult, for many reasons, including the interactive and dynamic nature of many decisions and the heterogeneity of behavior. One popular solution, agent-based models (ABM) cope well with dynamics and heterogeneity, but often lack rigorous foundations in terms of individual behavior. Moreover, given limited exposure to actual climate change, it can be a challenge to build adequate behavioral models of migration choice based on historical data. To tackle this issue, we build an ABM of future migration using a bespoke choice experiment (CE) designed to examine intention to migrate among farmers living in the Vietnamese Mekong Delta (VMD). In the CE, respondents are asked to make migration choices for scenarios constructed using six attributes: drought intensity, flood frequency, income gain from migration, migration networks, neighbors' choice, and crop choice restriction. The simulation runs to 2050 and is based on two scenarios of future global emissions of greenhouse gases—Representative Concentration Pathway (RCP) 4.5 and RCP8.5. The results suggest potentially high levels of migration as a result of climate change and the particular importance of positive feedback from pre-existing migration and neighbor's choices. The results also suggest that crop-restriction regulations have a significant impact on migration for coastal provinces of VMD. Finally, we find that migration drivers vary significantly across provinces, which suggests the policymakers point to targeted action for each province. In summary, the study demonstrates how integrating CE into ABM can foster the predictive modeling of climate-induced migration.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100428"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100427
José Ignacio Hernández, Sander van Cranenburgh
Two-attribute-two-alternative stated choice experiments are widely used to infer the Value-of-Travel-Time (VTT) distribution. Two-attribute-two-alternative stated choice experiments have the advantage that their data can be analysed using nonparametric models, which allow for the inference of the VTT distribution without having to impose assumptions on its shape. However, a software package that enables researchers to estimate nonparametric models promptly is currently lacking. As a result, nonparametric models are underused. This paper aims to fill this software void. It presents NP4VTT, a Python package that enables researchers to estimate and compare nonparametric models in a fast and convenient way. It comprises five nonparametric models for estimating the VTT distribution from data coming from two-attribute-two-alternative stated choice experiments. We illustrate the use of NP4VTT by applying it to the Norwegian 2009 VTT data. We hope this software package will help researchers studying the VTT make more informed decisions concerning the shape of the VTT distribution and encourages the use and development of nonparametric models for choice behaviour analyses.
{"title":"NP4VTT: A new software for estimating the value of travel time with nonparametric models","authors":"José Ignacio Hernández, Sander van Cranenburgh","doi":"10.1016/j.jocm.2023.100427","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100427","url":null,"abstract":"<div><p>Two-attribute-two-alternative stated choice experiments are widely used to infer the Value-of-Travel-Time (VTT) distribution. Two-attribute-two-alternative stated choice experiments have the advantage that their data can be analysed using nonparametric models, which allow for the inference of the VTT distribution without having to impose assumptions on its shape. However, a software package that enables researchers to estimate nonparametric models promptly is currently lacking. As a result, nonparametric models are underused. This paper aims to fill this software void. It presents NP4VTT, a Python package that enables researchers to estimate and compare nonparametric models in a fast and convenient way. It comprises five nonparametric models for estimating the VTT distribution from data coming from two-attribute-two-alternative stated choice experiments. We illustrate the use of NP4VTT by applying it to the Norwegian 2009 VTT data. We hope this software package will help researchers studying the VTT make more informed decisions concerning the shape of the VTT distribution and encourages the use and development of nonparametric models for choice behaviour analyses.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100427"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100430
Marion Collewet , Paul Koster
Point allocation experiments are widely used in the social sciences. In these experiments, survey respondents distribute a fixed total number of points across a fixed number of alternatives. This paper reviews the different perspectives in the literature about what respondents do when they distribute points across options. We find three main alternative interpretations in the literature, each having different implications for empirical work. We connect these interpretations to models of utility maximization that account for point and budget constraints and investigate the role of budget constraints in more detail. We show how these constraints impact the regression specifications for point allocation experiments that are commonly used in the literature. We also show how a formulation of a taste for variety as entropy that had been previously used to analyse market shares can fruitfully be applied to choice behaviour in point allocation experiments.
{"title":"Preference estimation from point allocation experiments","authors":"Marion Collewet , Paul Koster","doi":"10.1016/j.jocm.2023.100430","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100430","url":null,"abstract":"<div><p>Point allocation experiments are widely used in the social sciences. In these experiments, survey respondents distribute a fixed total number of points across a fixed number of alternatives. This paper reviews the different perspectives in the literature about what respondents do when they distribute points across options. We find three main alternative interpretations in the literature, each having different implications for empirical work. We connect these interpretations to models of utility maximization that account for point and budget constraints and investigate the role of budget constraints in more detail. We show how these constraints impact the regression specifications for point allocation experiments that are commonly used in the literature. We also show how a formulation of a taste for variety as entropy that had been previously used to analyse market shares can fruitfully be applied to choice behaviour in point allocation experiments.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100430"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100435
Brandon R. McFadden , Jayson L. Lusk , Adam Pollack , Joy N. Rumble , Kathryn A. Stofer , Kevin M. Folta
Motivated by the National Bioengineered Food Disclosure Standard (NBFDS), which requires companies to label bioengineered food products, this paper examines the choice effects of using a symbol approved by the standard relative to using text to disclose that a food product has bioengineered contents. Choice effects were determined using a randomized group design that assigned respondents to one-of-two labeled choice experiment groups. One group selected products that used the symbol disclosure and the other group selected products using text disclosure. Besides a label, the price was the only attribute displayed to respondents during the choice experiment and varied at three levels. The same price levels were used for all labels, and prices were balanced within a label, and balanced and orthogonal across labels. This randomized design using a discrete choice experiment allows for the identification of group effects, which in this paper are the choice effects associated with the form of bioengineering disclosure.
{"title":"A randomized group approach to identifying label effects","authors":"Brandon R. McFadden , Jayson L. Lusk , Adam Pollack , Joy N. Rumble , Kathryn A. Stofer , Kevin M. Folta","doi":"10.1016/j.jocm.2023.100435","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100435","url":null,"abstract":"<div><p>Motivated by the National Bioengineered Food Disclosure Standard (NBFDS), which requires companies to label bioengineered food products, this paper examines the choice effects of using a symbol approved by the standard relative to using text to disclose that a food product has bioengineered contents. Choice effects were determined using a randomized group design that assigned respondents to one-of-two labeled choice experiment groups. One group selected products that used the symbol disclosure and the other group selected products using text disclosure. Besides a label, the price was the only attribute displayed to respondents during the choice experiment and varied at three levels. The same price levels were used for all labels, and prices were balanced within a label, and balanced and orthogonal across labels. This randomized design using a discrete choice experiment allows for the identification of group effects, which in this paper are the choice effects associated with the form of bioengineering disclosure.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100435"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100429
Bachir Kassas , Xiang Cao , Zhifeng Gao , Lisa A. House , Zhengfei Guan
Studies investigating preferences for country-of-origin labeling (COOL) often overemphasize this attribute, which risks inflating estimated market value. We address this issue by studying consumer preferences for Florida versus Mexico tomatoes in a shopping environment that allows freedom to notice or ignore COOL when making decisions. A significant portion of subjects failed to notice COOL in the study, despite expressing a preference for COOL and a habit of looking at COOL when shopping. We find a significant difference in preferences between subjects who noticed COOL and subjects who did not, which points to a potential mismatch between research results and real-world behavior.
{"title":"Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior","authors":"Bachir Kassas , Xiang Cao , Zhifeng Gao , Lisa A. House , Zhengfei Guan","doi":"10.1016/j.jocm.2023.100429","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100429","url":null,"abstract":"<div><p>Studies investigating preferences for country-of-origin labeling (COOL) often overemphasize this attribute, which risks inflating estimated market value. We address this issue by studying consumer preferences for Florida versus Mexico tomatoes in a shopping environment that allows freedom to notice or ignore COOL when making decisions. A significant portion of subjects failed to notice COOL in the study, despite expressing a preference for COOL and a habit of looking at COOL when shopping. We find a significant difference in preferences between subjects who noticed COOL and subjects who did not, which points to a potential mismatch between research results and real-world behavior.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100429"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100412
J.M. Rose , A. Borriello , A. Pellegrini
The inclusion of attitudinal indicator variables within discrete choice models is now largely common practice. Typically, this involves the estimation of multiple indicator multiple cause (MIMIC) type models which are used to construct latent attitudinal variables that are then employed as independent variables within standard discrete choice models. Such models, collectively termed hybrid choice models (HCM) assume a particular causal relationship between the indicator variables, latent construct, and choice. In effect, the underlying assumption of such a model system is that latent variables of interest exist independent of the indicator variables used to measure them, and that the survey items used are reflective in nature insofar as responses to such questions reflect the underlying constructs. In this paper, we describe an alternative form of attitude measure, known as formative measures, where the items themselves are used to create the latent variable rather than the other way around. In addition to making a distinction between formative and reflective attitudinal measures, the paper seeks to describe how the HCM can be adapted to model different types of attitude question formats. Further the paper seeks to act as a catalyst for choice modellers to think more about the quality and validity of attitudinal items capture in survey questionnaires, by placing more emphasis on proper scale development techniques.
{"title":"Formative versus reflective attitude measures: Extending the hybrid choice model","authors":"J.M. Rose , A. Borriello , A. Pellegrini","doi":"10.1016/j.jocm.2023.100412","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100412","url":null,"abstract":"<div><p>The inclusion of attitudinal indicator variables within discrete choice models is now largely common practice. Typically, this involves the estimation of multiple indicator multiple cause (MIMIC) type models which are used to construct latent attitudinal variables that are then employed as independent variables within standard discrete choice models. Such models, collectively termed hybrid choice models (HCM) assume a particular causal relationship between the indicator variables, latent construct, and choice. In effect, the underlying assumption of such a model system is that latent variables of interest exist independent of the indicator variables used to measure them, and that the survey items used are reflective in nature insofar as responses to such questions reflect the underlying constructs. In this paper, we describe an alternative form of attitude measure, known as formative measures, where the items themselves are used to create the latent variable rather than the other way around. In addition to making a distinction between formative and reflective attitudinal measures, the paper seeks to describe how the HCM can be adapted to model different types of attitude question formats. Further the paper seeks to act as a catalyst for choice modellers to think more about the quality and validity of attitudinal items capture in survey questionnaires, by placing more emphasis on proper scale development techniques.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100412"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100413
Evanthia Kazagli , Matthieu de Lapparent
We present a discrete choice modeling framework with heterogeneous decision rules accounting for non-trading behavior. The proposed approach builds upon the state-of-the-art probabilistic finite mixture models and tackles non-trading behavior while accounting for inertia effects and serial correlation in the SP data, and contextual effects on the probability of an individual employing a specific decision rule. The framework involves three subpopulations of decision-makers, referred to respectively as pure utility-maximizers, utility-maximizers with strong preference for one alternative, and non-traders non-utility-maximizers employing a non-trading heuristic. The second subpopulation is expected to exhibit non-trading behavior, despite making trade-offs consistent with utility maximization. Our goal is to disentangle the two types of manifested non-trading behavior. We assume that the manifestation of non-trading behavior – by otherwise utility-maximizing individuals – may be driven by important context variables. In order to accommodate this assumption in the modeling framework, we define and add a relative advantage (RA) component in the class-membership model. Finally, we apply the framework to a Swiss stated preferences (SP) mode choice case study, and demonstrate the impact of accounting for non-trading behavior on the value of time estimates.
{"title":"A discrete choice modeling framework of heterogenous decision rules accounting for non-trading behavior","authors":"Evanthia Kazagli , Matthieu de Lapparent","doi":"10.1016/j.jocm.2023.100413","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100413","url":null,"abstract":"<div><p>We present a discrete choice modeling framework with heterogeneous decision rules accounting for non-trading behavior. The proposed approach builds upon the state-of-the-art probabilistic finite mixture models and tackles non-trading behavior while accounting for inertia effects and serial correlation in the SP data, and contextual effects on the probability of an individual employing a specific decision rule. The framework involves three subpopulations of decision-makers, referred to respectively as pure utility-maximizers, utility-maximizers with strong preference for one alternative, and non-traders non-utility-maximizers employing a non-trading heuristic. The second subpopulation is expected to exhibit non-trading behavior, despite making trade-offs consistent with utility maximization. Our goal is to disentangle the two types of manifested non-trading behavior. We assume that the manifestation of non-trading behavior – by otherwise utility-maximizing individuals – may be driven by important <em>context variables</em>. In order to accommodate this assumption in the modeling framework, we define and add a relative advantage (RA) component in the class-membership model. Finally, we apply the framework to a Swiss stated preferences (SP) mode choice case study, and demonstrate the impact of accounting for non-trading behavior on the value of time estimates.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100413"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1016/j.jocm.2023.100431
Yicong Liu, Patrick Loa, Kaili Wang, Khandker Nurul Habib
Ride-sourcing services have had a disruptive impact on urban mobility. However, the perceived risk of contracting the COVID-19 virus while using these services has negatively affected people's willingness to travel by this mode. Therefore, it is essential to understand the factors influencing ride-sourcing usage during and after the pandemic. This study utilized data collected through stated preference experiments to model mode choice decisions during and after the pandemic. The study applied both theory-driven integrated choice and latent variable (ICLV) models and data-driven multi-task learning (MTL) deep neural network framework. The study found that the MTL models achieved the highest prediction accuracies. Additionally, econometric information was derived from both ICLV and MTL models. The marginal effects of level-of-service (LOS) variables were largely agreed between the ICLV and MTL models. However, only the latent variables from the ICLV models presented meaningful behavioural interpretations. The study found that individuals who believed there was greater risk associated with ride-sourcing during the pandemic were less likely to use these services. The ICLV model interpretations also indicate that the perceived safety of using ride-sourcing services is higher during the post-pandemic period compared to during the pandemic period. This finding provides reassurance regarding the recovery and growth of ride-sourcing usage in the post-pandemic era.
{"title":"Theory-driven or data-driven? Modelling ride-sourcing mode choices using integrated choice and latent variable model and multi-task learning deep neural networks","authors":"Yicong Liu, Patrick Loa, Kaili Wang, Khandker Nurul Habib","doi":"10.1016/j.jocm.2023.100431","DOIUrl":"https://doi.org/10.1016/j.jocm.2023.100431","url":null,"abstract":"<div><p><span>Ride-sourcing services have had a disruptive impact on urban mobility. However, the perceived risk of contracting the COVID-19 virus while using these services has negatively affected people's willingness to travel by this mode. Therefore, it is essential to understand the factors influencing ride-sourcing usage during and after the pandemic. This study utilized data collected through stated preference experiments to model mode choice decisions during and after the pandemic. The study applied both theory-driven integrated choice and latent variable (ICLV) models and data-driven multi-task learning (MTL) deep </span>neural network<span> framework. The study found that the MTL models achieved the highest prediction accuracies. Additionally, econometric information was derived from both ICLV and MTL models. The marginal effects of level-of-service (LOS) variables were largely agreed between the ICLV and MTL models. However, only the latent variables from the ICLV models presented meaningful behavioural interpretations. The study found that individuals who believed there was greater risk associated with ride-sourcing during the pandemic were less likely to use these services. The ICLV model interpretations also indicate that the perceived safety of using ride-sourcing services is higher during the post-pandemic period compared to during the pandemic period. This finding provides reassurance regarding the recovery and growth of ride-sourcing usage in the post-pandemic era.</span></p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"48 ","pages":"Article 100431"},"PeriodicalIF":2.4,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50181570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}