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Engineering Words: Communicating Clearly in the Workplace: Sharon Burton and Bonni Graham Gonzalez: [Book Review] 工程用语:在工作场所清晰地沟通:莎伦-伯顿(Sharon Burton)和邦妮-格雷厄姆-冈萨雷斯(Bonni Graham Gonzalez):[书评
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3356628
Rahel Anne Bailie
Presents reviews for the following list of books, Engineering Words: Communicating Clearly in the Workplace.
介绍以下书单的评论:《工程用语》(Engineering Words:在工作场所清晰地沟通。
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引用次数: 0
IEEE Transactions on Professional Communication Information for Authors 电气和电子工程师学会《专业通信论文集》为作者提供的信息
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3371869
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引用次数: 0
Beware: Processing of Personal Data—Informed Consent Through Risk Communication 小心:处理个人数据--通过风险交流获得知情同意
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-14 DOI: 10.1109/TPC.2024.3361328
Lukas Seiling;Rita Gsenger;Filmona Mulugeta;Marte Henningsen;Lena Mischau;Marie Schirmbeck
Background: The General Data Protection Regulation (GDPR) has been applicable since May 2018 and aims to further harmonize data protection law in the European Union. Processing personal data based on individuals’ consent is lawful under the GDPR only if such consent meets certain requirements and is “informed,” in particular. However, complex privacy notice design and individual cognitive limitations challenge data subjects’ ability to make elaborate consent decisions. Risk-based communication may address these issues. Literature review: Most research focuses on isolated aspects of risk in processing personal data, such as the actors involved, specific events leading to risk formation, or distinctive (context-dependent) consequences. We propose a model combining these approaches as the basis for context-independent risk communication. Research questions: 1. What are relevant information categories for risk communication in the processing of personal data online? 2. Which potentially adverse consequences can arise from specific events in the processing of personal data online? 3. How can consequences in the processing of personal data be avoided or mitigated? Research methodology: The GDPR was examined through a systematic qualitative content analysis. The results inform the analysis of 32 interviews with privacy, data protection, and information security experts from academia, Non-Governmental Organizations, the public, and the private sector. Results: Risk-relevant information categories, specific consequences, and relations between them are identified, along with strategies for risk mitigation. The study concludes with a specified framework for perceived risk in processing personal data. Conclusion: The results provide controllers, regulatory bodies, data subjects, and experts in the field of professional communication with information on risk formation in personal data processing. Based on our analysis, we propose information categories for risk communication, which expand the current regulatory information requirements.
背景:通用数据保护条例》(GDPR)已于 2018 年 5 月开始适用,旨在进一步统一欧盟的数据保护法律。根据 GDPR,只有当个人同意符合某些要求,尤其是 "知情 "同意时,基于个人同意的个人数据处理才是合法的。然而,复杂的隐私通知设计和个人认知能力的限制,对数据主体做出详细同意决定的能力提出了挑战。基于风险的沟通可以解决这些问题。文献回顾:大多数研究侧重于个人数据处理风险的个别方面,如涉及的行为者、导致风险形成的具体事件或独特的(依赖于上下文的)后果。我们提出了一个结合这些方法的模型,作为与情境无关的风险交流的基础。研究问题1.在网上处理个人数据的过程中,哪些是与风险交流相关的信息类别?2.在线个人数据处理中的特定事件会导致哪些潜在的不良后果?3.如何避免或减轻个人数据处理中的后果?研究方法:通过系统的定性内容分析对 GDPR 进行了研究。对来自学术界、非政府组织、公众和私营部门的 32 位隐私、数据保护和信息安全专家的访谈进行了分析,得出了相关结果。结果:确定了与风险相关的信息类别、具体后果和它们之间的关系,以及降低风险的策略。研究最后提出了处理个人数据时感知风险的具体框架。结论:研究结果为控制者、监管机构、数据主体和专业交流领域的专家提供了有关个人数据处理中风险形成的信息。在分析的基础上,我们提出了风险交流的信息类别,扩展了当前的监管信息要求。
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引用次数: 0
Designing Equitable and Inclusive mHealth Technology: Insights from Global South Healthcare Practitioners 设计公平、包容的移动医疗技术:全球南部医疗保健从业人员的见解
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-10 DOI: 10.1109/TPC.2024.3387179
Keshab Raj Acharya
Introduction: Recently, the exponential rise of mobile health applications (mHealth apps) has drawn the attention of healthcare practitioners worldwide. This case study investigates Nepalese healthcare practitioners’ perceptions and use of mHealth tools designed in the Global North (GN). The study also explores strategies for fostering inclusivity and accessibility of these tools within Global South (GS) healthcare settings. About the case: Healthcare practitioners in Nepal widely use GN mHealth apps, such as Medscape, for diverse purposes, including aiding health-related decisions and accessing pharmaceutical and disease information. Apps like Medscape offer valuable information on diseases, conditions, and medical procedures, proving highly beneficial for treating patients in critical care situations in GS countries like Nepal. Situating the case: mHealth apps have significantly transformed healthcare delivery in resource-limited, low-income GS countries such as Nepal, enhancing accessibility and efficiency in medical services. However, research in the technical and professional communication (TPC) field regarding how GS healthcare practitioners perceive and interact with emerging digital health technologies within resource-constrained healthcare contexts is scarce. Methods: To gather data, 12 Nepalese healthcare practitioners were interviewed about their perception and use of GN mHealth apps, with a particular focus on Medscape. Results: In addition to the potential benefits of using the case app, participants indicated the need for designing culturally sensitive and context-appropriate mHealth technology. Moreover, results suggest that GN mHealth tools should be tailored to the diverse needs of underserved and underrepresented GS users to promote inclusivity and self-efficacy. Conclusion: Adopting justice-oriented localized user-experience design approaches that value diversity, equity, and social justice can help build a more inclusive form of health communication.
简介最近,移动医疗应用程序(mHealth apps)的迅速崛起引起了全球医疗从业人员的关注。本案例研究调查了尼泊尔医疗从业人员对全球北方(GN)设计的移动医疗工具的看法和使用情况。研究还探讨了在全球南方(GS)医疗环境中促进这些工具的包容性和可及性的策略。关于案例:尼泊尔的医疗从业人员广泛使用全球北方移动医疗应用程序(如 Medscape),目的多种多样,包括帮助做出与健康相关的决定以及获取药品和疾病信息。Medscape等应用程序提供了有关疾病、病情和医疗程序的宝贵信息,对尼泊尔等医疗服务大国的危重病人治疗大有裨益。案例分析:移动医疗应用程序极大地改变了尼泊尔等资源有限的低收入 GS 国家的医疗服务,提高了医疗服务的可及性和效率。然而,技术与专业交流(TPC)领域关于全球卫生保健从业人员如何在资源有限的卫生保健环境中感知新兴数字卫生技术并与之互动的研究却很少。研究方法为了收集数据,我们采访了 12 名尼泊尔医疗从业人员,了解他们对 GN 移动医疗应用程序的看法和使用情况,其中特别关注 Medscape。结果除了使用病例应用程序的潜在益处外,参与者还表示需要设计具有文化敏感性且适合具体情况的移动医疗技术。此外,研究结果表明,GN 移动医疗工具应根据服务不足和代表性不足的 GS 用户的不同需求量身定制,以提高包容性和自我效能。结论采用以正义为导向的本地化用户体验设计方法,重视多样性、公平和社会正义,有助于建立更具包容性的健康传播形式。
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引用次数: 0
Integrating Professional Preparedness ePortfolios Within an Undergraduate Engineering Curriculum 在本科工程学课程中整合职业准备电子书包
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-09 DOI: 10.1109/TPC.2024.3387582
Julie Dyke Ford;Destiny Crawford
Introduction: We introduce our initiative to integrate professional preparedness electronic portfolios (ePortfolios) within an undergraduate mechanical engineering program. EPortfolios provide students with a visual way to illustrate examples of their skills and can help set them apart in employment applications and interviews. About the case: To better prepare our students to communicate their preparedness to potential employers, we integrated ePortfolios within existing undergraduate design courses. We also designed a new portfolio studio course. Situating the case: This teaching case is situated through previous literature on professional preparedness ePortfolios. We limit our scope to studies within engineering and technical communication disciplines. Methods/approach: We integrated ePortfolio instruction and an accompanying ePortfolio artifact assignment requirement within three design classes in our undergraduate Mechanical Engineering curriculum. We assessed assignments and surveyed participants to understand students’ takeaways and approaches on the ePortfolio classroom instruction and assignment. Results/discussion: Results from 147 assignment submissions across three classes indicated that although most assignment submissions demonstrated effective communication of engineering skills, a considerable number of submissions lacked in clarity, professionalism, or relevance. Extended instructional time on ePortfolios could benefit students. More focused instruction could be integrated into existing courses or in a stand-alone portfolio studio course. Our design of this future course was informed by our assessment of student artifacts as well as what we learned about students’ perceptions of ePortfolios from the 130 survey responses. Conclusions: We share lessons learned for teachers from multiple disciplines interested in integrating professional preparedness ePortfolios within their curricula.
导言:我们介绍了在机械工程本科课程中整合专业准备电子作品集(ePortfolios)的举措。电子作品集为学生提供了一种可视化的方式来展示他们的技能实例,并能帮助他们在就业申请和面试中脱颖而出。关于案例:为了让学生更好地向潜在雇主展示自己的能力,我们在现有的本科设计课程中整合了电子作品集。我们还设计了一门新的作品集工作室课程。案例背景:本教学案例是通过以往有关职业准备电子作品集的文献来确定的。我们的研究范围仅限于工程和技术交流学科。方法/途径:我们在机械工程本科课程的三门设计课中整合了电子作品集教学和相应的电子作品集工件作业要求。我们对作业进行了评估,并对参与者进行了调查,以了解学生在电子作品集课堂教学和作业方面的收获和方法。结果/讨论:从三个班级提交的 147 份作业中得出的结果表明,虽然大多数作业展示了有效的工程技能交流,但相当数量的作业在清晰度、专业性或相关性方面存在不足。延长电子作品集的教学时间可使学生受益。可以在现有课程或独立的作品集工作室课程中融入更有针对性的教学。我们对学生作品的评估,以及从 130 份调查反馈中了解到的学生对电子作品集的看法,为我们未来课程的设计提供了参考。结论:我们为有兴趣在课程中整合专业准备电子作品集的多学科教师分享了经验教训。
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引用次数: 0
A Multidimensional Analysis of Leaders’ Messages in Chinese and American Corporate Social Responsibility Reports 中美企业社会责任报告中领导者信息的多维分析
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-08 DOI: 10.1109/TPC.2024.3360649
Huiyu Zhang;Feiyu Chen
Research problem: Leaders’ messages in corporate social responsibility (CSR) reports provide information about corporate citizenship and play an integral role in realizing communicative goals and influencing stakeholders’ perceptions. However, the linguistic features of such messages are largely underexplored. Research questions: 1. Do Chinese and American CSR reports vary in terms of their linguistic features to the degree that necessitates further exploration? 2. What are the key differing features, and what can we learn about business communication and business culture from those differences? 3. What implications do these differences have for business communication at the multinational level? Literature review: Although some linguists have analyzed CSR reports as a genre, few prior studies have paid attention to various grammatical features of CSR reports at the lexical level, and the special context of emerging economies has also been understudied. In particular, the academic attention to leaders’ messages in such reports is scant. Methodology: In our study, a comparative analytical framework focusing on lexico-grammatical features, namely, Biber's multidimensional analysis, has been adopted to compare the language used in leaders’ messages in the CSR reports issued by Chinese and American businesses on the 2022 Fortune Global 500 list. Results: In comparison to the leaders’ messages created by American companies, those created by Chinese companies are significantly more informationally dense, more narrative, less situationally dependent, less explicit, and display significantly fewer features of strict time-constrained informational elaboration. First-person pronouns, the present tense versus the past tense, nominalizations, adverbs, infinitives, modal verbs, and demonstratives are found to be the major language elements that characterize these register discrepancies. Conclusion: This study adds to the body of knowledge on business communication by utilizing multidimensional analysis to offer a systematic understanding of leaders’ messages through a quantitative lens. It also presents practical implications for various readers after discussing some elements that potentially reflect unconscious culture-specific business communication choices.
研究问题:企业社会责任(CSR)报告中的领导者信息提供了有关企业公民的信息,在实现沟通目标和影响利益相关者的看法方面发挥着不可或缺的作用。然而,人们对这类信息的语言特点大多缺乏研究。研究问题1.中美企业社会责任报告在语言特点上的差异是否达到了需要进一步探讨的程度?2.2. 哪些是主要的差异特征,我们能从这些差异中了解到哪些有关商业沟通和商业文化的信息?3.这些差异对跨国层面的商务交流有何影响?文献回顾:尽管一些语言学家已经将企业社会责任报告作为一种体裁进行了分析,但之前的研究很少关注企业社会责任报告在词汇层面的各种语法特征,而且对新兴经济体的特殊语境也研究不足。尤其是,学术界对此类报告中领导人信息的关注更是少之又少。研究方法:本研究采用比伯的多维分析方法,以词汇-语法特征为核心的比较分析框架,对 2022 年《财富》全球 500 强榜单中的中国企业和美国企业发布的企业社会责任报告中领导人致辞所使用的语言进行比较。结果显示与美国企业的领导者信息相比,中国企业的领导者信息信息密度明显更高,叙事性更强,情景依赖性更弱,明确性更低,严格时间限制的信息阐述特征明显更少。第一人称代词、现在时与过去时、名词化、副词、不定式、情态动词和状语是造成这些语域差异的主要语言要素。结论本研究利用多维分析,通过定量视角系统地了解了领导者的信息,从而丰富了有关商务交流的知识。在讨论了一些可能反映无意识文化特定商务沟通选择的元素后,本研究还为不同读者提供了实际意义。
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引用次数: 0
Managing Uncertainties in Technology-Mediated Communication: A Qualitative Study of Business Students’ Perception of Emoji/Emoticon Usage in a Business Context 管理以技术为媒介的交流中的不确定性:商科学生对商业环境中 Emoji/表情符号使用情况的定性研究
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-06 DOI: 10.1109/TPC.2024.3382788
Papiya De;Medha Bakhshi
Background: With increased reliance on technology-mediated communication (TMC) minus the social cues, uncertainty management has become critical. This study investigates how usage of emojis/emoticons in professional communication contexts helps people navigate this uncertainty. Literature review: Prior works have focused on the benefits of emoji usage in TMC, particularly in enhancing message substance, emotive expressiveness, and perception. Research questions: 1. What is the attitude towards emoji usage among the upcoming generation of professionals, specifically Generation Z, as they prepare to enter the workforce? 2. What, if any, is the impact of emoji usage on how one perceives others and is perceived in formal work settings, especially for Generation Z? 3. How does emoji/emoticon use affect Generation Z's interpersonal communication at work? Methods: Three focus group discussions were conducted with a total of 29 graduate-level, business studies students with work experience ranging from zero to four years. Reflexive Thematic Analysis using Braun and Clarke's six-step process was conducted to analyze the data and generate themes. Results: Three salient themes emerged from the analysis: 1. Communicative Competence, 2. Identity Construction, 3. Socialized Patterns of Usage. Conclusion: Although emojis are helpful in specific linguistic functions, clarifying intent, and reducing uncertainty, they retain a great deal of fuzziness owing to the ambiguity in usage and interpretation. It is therefore prudent to design ways of incorporating them in instructional interventions to sensitize students around the nuances of emoji usage, to capitalize on the benefits they offer.
背景:随着人们越来越依赖于以技术为媒介的交流(TMC),而忽略了社交线索,不确定性管理变得至关重要。本研究探讨了在专业交流语境中使用表情符号如何帮助人们驾驭这种不确定性。文献回顾:之前的研究主要集中在表情符号在 TMC 中使用的益处,尤其是在增强信息实质、情感表达和感知方面。研究问题1.准备进入职场的新一代专业人士,特别是 Z 世代,对使用表情符号持什么态度?2.表情符号的使用对一个人在正式工作环境中如何看待他人和被他人看待有什么影响(如果有的话),尤其是对 Z 世代?3.表情符号/表情符号的使用如何影响 Z 世代在工作中的人际沟通?研究方法与总共 29 名商科研究生进行了三次焦点小组讨论,他们的工作经验从零到四年不等。采用 Braun 和 Clarke 的六步流程进行了反思性主题分析,以分析数据并生成主题。结果:分析产生了三个突出主题:1.沟通能力;2.身份构建;3.社会化使用模式。结论:虽然表情符号在特定语言功能、澄清意图和减少不确定性方面很有帮助,但由于使用和解释上的模糊性,它们仍然存在很大的模糊性。因此,谨慎的做法是设计将其纳入教学干预措施的方法,让学生了解表情符号使用的细微差别,从而充分利用其带来的益处。
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引用次数: 0
Mapping Interaction Design in Global Health Interventions: A Comparative Analysis of COVID-19 mHealth Technologies 绘制全球健康干预措施中的交互设计图:COVID-19 移动医疗技术比较分析
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-03-01 DOI: 10.1109/TPC.2024.3380408
Anirban Ray;Ian R. Weaver;G. Edzordzi Agbozo;Yeqing Kong
Background: Technologies are increasingly being deployed in facilitating participatory healthcare. Global governments developed a variety of digital platforms, such as mobile contact tracing apps, to help the public navigate risks and uncertainties during the COVID-19 pandemic. Literature review: Contrary to normative approaches to information design (IxD), the global spread of COVID-19 revealed the need for an alternative design framework (i.e., concept-driven design) to help develop mobile health (mHealth) apps that can support a broader portrayal of information value in IxD. Research questions: 1. In response to COVID-19, what affordances are prioritized by the designers of these global mHealth apps? What do these priorities tell us about design intents and information value? 2. What interpretive framework can we use to understand mHealth designers’ intent across different geopolitical contexts? Research methodology: We captured screenshots of the three apps in the US, India, and China, as well as a website in Ghana. Using touchpoints as the unit of analysis, we conducted an inventory and affinity mapping to visualize the architecture of each app and categorize touchpoints based on their affordances. Results: The comparison of apps across countries displays shared and divergent priorities in their touchpoints, affordances, and information depth. We developed an interpretive framework for understanding mHealth design intent across numerous contexts—Common Interpretive Framework for Design Analysis (CIFDA)—incorporating both linear analysis and recursive analysis of touchpoints, affordances, and depth. Conclusions: Touchpoints in mHealth applications can be designed, but they can also be measured and analyzed, and they can in return help us understand the designer's intent and expected user experience.
背景:越来越多的技术被用于促进参与式医疗保健。在 COVID-19 大流行期间,全球政府开发了各种数字平台,如移动联系人追踪应用程序,以帮助公众应对风险和不确定性。文献回顾:与信息设计(IxD)的规范方法相反,COVID-19 在全球的传播揭示了对另一种设计框架(即概念驱动设计)的需求,以帮助开发移动医疗(mHealth)应用程序,从而支持在 IxD 中对信息价值进行更广泛的描述。研究问题1.针对 COVID-19,这些全球移动医疗应用程序的设计者优先考虑了哪些负担能力?这些优先事项对我们的设计意图和信息价值有何启示?2.我们可以用什么解释框架来理解不同地缘政治背景下移动医疗设计者的意图?研究方法:我们截取了美国、印度和中国的三款应用程序以及加纳的一个网站的截图。以接触点为分析单位,我们进行了一次清点和亲和图绘制,以直观显示每个应用程序的架构,并根据其承受能力对接触点进行分类。结果通过对不同国家的应用程序进行比较,我们发现这些应用程序在接触点、可承受性和信息深度方面既有共同的优先事项,也有不同的优先事项。我们开发了一个解释性框架--设计分析的通用解释性框架(CIFDA)--结合了触点、承受能力和深度的线性分析和递归分析,用于理解不同背景下移动医疗的设计意图。结论:移动医疗应用中的接触点可以设计,但也可以测量和分析,它们可以帮助我们理解设计者的意图和预期的用户体验。
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引用次数: 0
Introducing Engineering Students to Standards and Regulatory Research and Writing 向工程专业学生介绍标准和法规研究与写作
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-02-28 DOI: 10.1109/TPC.2024.3356759
Lauren Kuryloski;Erin Rowley;Kristen R. Moore
Introduction: This teaching case provides readers with a fully articulated teaching case that prepares students in engineering to communicate with and about standards. About the case: We use the ASTM standards database to train students to read and engage with research in regulatory documents. Situating the case: By situating this standards research within an emergent case study, students are introduced to additional constraints for writing as an engineer, including budgetary constraints, slide decks, and summary documents. Methods: We assess the case study through student self-report data and provide readers with recommendations for applying this case study in their own programs and classrooms. Results/discussion: Students who engaged in the standards project reported that they were able to connect their assigned work to their futures as engineers. They also reported an increase in their understanding of how to read and research using standards. Conclusion: Standards and other forms of regulatory writing are an important part of daily literacy practices for working engineers; introducing them as a part of required engineering communication courses can augment our current practices in STEM communication.
简介:本教学案例为读者提供了一个充分阐述的教学案例,帮助工程专业的学生做好与标准和有关标准进行交流的准备。关于案例:我们使用 ASTM 标准数据库来训练学生阅读和参与规范性文件的研究。案例情景化:通过将这一标准研究置于一个新兴案例研究中,向学生介绍了作为工程师写作的其他限制因素,包括预算限制、幻灯片和摘要文件。方法:我们通过学生的自我报告数据对案例研究进行评估,并为读者提供在自己的课程和课堂中应用该案例研究的建议。结果/讨论:参与标准项目的学生表示,他们能够将分配给他们的工作与他们作为工程师的未来联系起来。他们还表示,对如何使用标准进行阅读和研究的理解有所加深。结论:标准和其他形式的规范写作是在职工程师日常读写实践的重要组成部分;将它们作为工程交流必修课程的一部分引入,可以增强我们当前在 STEM 交流方面的实践。
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引用次数: 0
Measuring the Degree of Website Adaptation and Its Influencing Factors: An Empirical Investigation of Chinese MNCs’ Overseas Websites 衡量网站的适应程度及其影响因素:中国跨国公司海外网站的实证调查
IF 1.7 2区 文学 Q2 COMMUNICATION Pub Date : 2024-02-27 DOI: 10.1109/TPC.2024.3359935
Wenjuan Xu;Xingsong Shi
Background: Website adaptation is widely regarded as a strategic priority for successful cross-cultural business communication. Literature review: Drawing upon Hofstede's and Schwartz's cultural theories and the standardization/localization paradigm, this study conducts a quantitative analysis on the adaptative strategy performed by Chinese multinational corporations (MNCs) on their US websites and its influencing factors. Research questions: 1. To what extent have Chinese MNCs adapted their US websites to the US culture? 2. Are product, organizational and managerial factors associated with the degree of website adaptation? Research methodology: This study first used content analysis to examine the cultural manifestation on Chinese MNCs’ US websites and then quantitatively measured their degree of website adaptation. The association between the adaptation degree and its influencing factors was tested through a regression analysis. Results and conclusion: The results indicated that Chinese MNCs have adapted their US websites to the US culture to a large extent. Product type, degree of internationalization, and firm size were significantly correlated with the adaptation degree, yet the association between products’ technological intensity, top management's international experiences, and the adaptation degree was not confirmed. This study extends the website adaptation literature by making an initial attempt to calibrate the degree of cultural adaptation reflected on corporate websites. It also provides fresh insights into how website adaptation can be impacted by a series of company-level factors. In addition, this study contributes to the field of technical and professional communication by suggesting effective ways for firms to make proper strategic decisions on cross-cultural web communication.
背景:网站适应性被广泛认为是成功进行跨文化商务交流的战略重点。文献综述:本研究借鉴霍夫斯泰德(Hofstede)和施瓦茨(Schwartz)的文化理论以及标准化/本地化范式,对中国跨国公司(MNCs)在其美国网站上实施的适应性战略及其影响因素进行了定量分析。研究问题1.中国跨国公司在多大程度上对其美国网站进行了适应美国文化的调整?2.产品、组织和管理因素与网站适应程度是否相关?研究方法:本研究首先采用内容分析法考察中国跨国公司美国网站的文化表现,然后定量测量其网站的适应程度。通过回归分析检验了适应度与其影响因素之间的关联。结果与结论结果表明,中国跨国公司的美国网站在很大程度上适应了美国文化。产品类型、国际化程度和公司规模与适应度显著相关,但产品的技术密集度、高层管理人员的国际经验与适应度之间的关联并未得到证实。本研究通过对企业网站所反映的文化适应程度进行校准的初步尝试,对网站适应性文献进行了扩展。它还为网站适应性如何受到一系列公司层面因素的影响提供了新的见解。此外,本研究还为企业在跨文化网络传播方面做出正确战略决策提供了有效途径,从而为技术和专业传播领域做出了贡献。
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IEEE Transactions on Professional Communication
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