Pub Date : 2024-02-27DOI: 10.1109/TPC.2024.3358421
Chunyu Hu;Aoran Zhang;Yilin Xu
Background: Corporate social responsibility (CSR) reports are strategic tools for winning stakeholder support and trust through building and maintaining favorable identities and positive images. Literature review: The metaphorical construction of corporate identity in CSR reports has received little scholarly attention. Research questions: 1. What are the main genre-specific conceptual metaphors used in Chinese and American CEO letters within CSR corporate reports? 2. How do the metaphors build companies’ corporate identities? Data and method: We collected 630 Chinese and American CEO letters in CSR reports, identified linguistic metaphors by using the Metaphor Identification Procedure Vrije Universiteit (MIPVU), inferred genre-specific conceptual metaphors, and conducted comparative analysis of metaphor-based stance and identity. Results and conclusions: Although Chinese and American companies share several genre-specific conceptual metaphors, there exists variation in the metaphor scenarios used to produce the stances and evaluations that contribute to favorable corporate identity construction. In the economic dimension, companies from both countries portray themselves as “capable builders,” “competent players,” and “hard-working gardeners,” but only Chinese companies identify themselves as “active architects and travelers following national policy.” In the environmental dimension, Chinese companies delineate themselves as “determined environmental protectors” and “faithful friends” of nature, while American companies describe themselves as “environment-conscious travelers”and “responsible stewards” of nature. Both identify themselves as “good corporate citizens” in the social dimension.
背景：企业社会责任（CSR）报告是一种战略工具，可通过建立和维护有利身份和正面形象来赢得利益相关者的支持和信任。文献综述：企业社会责任报告中对企业形象的隐喻构建很少受到学术界的关注。研究问题1.中美企业社会责任报告中的 CEO 信主要使用了哪些特定体裁的概念隐喻？2.这些隐喻如何构建公司的企业身份？数据和方法：我们收集了 630 封企业社会责任报告中的中美 CEO 信，使用荷兰弗里耶大学隐喻识别程序（MIPVU）识别了语言隐喻，推断了特定体裁的概念隐喻，并对基于隐喻的立场和身份进行了比较分析。结果与结论虽然中美两国的企业共享一些特定类型的概念隐喻，但用于产生立场和评价的隐喻情景存在差异，而这些立场和评价有助于构建有利的企业形象。在经济维度上，两国企业都把自己描绘成 "能干的建设者"、"称职的参与者 "和 "辛勤的园丁"，但只有中国企业认为自己是 "积极的建筑师和国家政策的执行者"。在环境方面，中国企业将自己描述为 "坚定的环境保护者 "和大自然的 "忠实朋友"，而美国企业则将自己描述为 "具有环境意识的旅行者 "和大自然的 "负责任的管理者"。在社会方面，双方都认为自己是 "良好的企业公民"。
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Pub Date : 2024-02-27DOI: 10.1109/TPC.2024.3358906
Heidi Willers
Introduction: This case study examines the efficacy of Sushil Oswal's model of Accessible User Experience (AUX) as a diagnostic and planning tool for Technical and Professional Communicators (TPCers) to interrogate approaches to accessibility and disability inclusion in their practices by analyzing Microsoft's Inclusive Design Toolkit (“toolkit”) through the principles of AUX. About the case: As a technology giant recognized for its disability inclusion work, Microsoft provides an intriguing test case via its toolkit to consider the practical application of AUX principles to interrogate workplace practices. Situating the case: In the past five years, three technical and professional communication (TPC) journals published special issues focused on accessibility, noting a lack of sustained attention to accessibility and how to practically apply it in the workplace. Multiple calls have been made for a paradigm shift in the way TPCers consider accessibility in their work. Methods/approach: I conduct a case study using thematic coding to analyze foundational texts in the toolkit to demonstrate how TPCers can use Oswal's model of AUX to diagnose current practices by examining them through an AUX lens and identify opportunities to achieve greater accessibility. Results/discussion: Applying an AUX framework as an analytical tool illuminated strengths within the toolkit's methodology and practices, and identified opportunities to expand its practices for greater accessibility. Conclusion: AUX holds promise as a tool for TPCers to analyze current approaches to accessibility and plan for even more inclusive practices.
导言：本案例研究通过分析微软公司的包容性设计工具包（"工具包"），探讨了苏希尔-奥斯瓦尔的无障碍用户体验（AUX）模型作为诊断和规划工具的功效，技术和专业传播者（TPCers）可以通过 AUX 的原则，对其实践中的无障碍和残疾包容性方法进行审视。关于案例：作为一家在残疾包容性工作方面广受认可的技术巨头，微软通过其工具包提供了一个有趣的测试案例，让我们思考如何将 AUX 原则实际应用到工作场所的实践中。案例背景：在过去的五年中，有三份技术与专业交流（TPC）期刊出版了以无障碍为主题的特刊，指出人们对无障碍以及如何在工作场所实际应用无障碍缺乏持续的关注。人们多次呼吁，技术与职业交流人员在工作中考虑无障碍问题的方式应发生模式转变。方法/途径：我进行了一项案例研究，使用主题编码法分析了工具包中的基础文本，以展示 TPC 人员如何使用奥斯瓦尔的无障碍模式，通过无障碍视角审视当前的实践，从而对其进行诊断，并找出实现更高无障碍性的机会。结果/讨论：将 "无障碍 "框架作为一种分析工具，揭示了工具包方法和实践中的优势，并确定了扩展其实践以提高无障碍程度的机会。结论：AUX 有望成为 TPC 人员分析当前无障碍性方法和规划更具包容性实践的工具。
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Pub Date : 2024-02-19DOI: 10.1109/TPC.2024.3353388
Alicia J. Carthell
Background: In this article, I examined 10 technical and professional communication books (TPCBs) to get a glimpse into whether and how the authors discuss bias in language (BIL), which I argue is a diversity, equity, and inclusion (DEI) and social justice issue that warrants responsiveness in the technical and professional communication (TPC) field. Literature review: I situate this analysis in relation to research about BIL, the pejorative impact of BIL on people and groups, and the DEI and social justice conversation, research, and action within the TPC field. Research questions: 1. Do TPCB authors discuss BIL to illuminate the interplay of language use and equity and inclusion? 2. If so, what types of biases are discussed? 3. What do their BIL discussions include? Research methodology: Using content analysis, I examined 10 TPCBs to determine whether and how the authors address BIL. When found, I documented the presence, frequency, and composition of all BIL discussions for all 10 TPCBs analyzed. Results/discussion: I found that nine out of the 10 TPCBs examined include discussion of BIL, and of the BIL types found, sexist/gendered language was mentioned the most—appearing in nine of the 10 TPCBs. I provide tables to show the composition of the authors’ BIL discussions. Conclusion: I conclude with three recommendations to TPCB authors (as well as to practitioners, researchers, and educators surveying TPCBs for practice, research, and teaching), discuss implications and the limitations of my analysis, and give my final thoughts.
背景：在本文中，我研究了 10 本技术与专业交流书籍（TPCBs），以了解作者是否以及如何讨论语言偏见（BIL），我认为这是一个多样性、公平与包容（DEI）和社会正义问题，需要技术与专业交流（TPC）领域做出回应。文献回顾：我将这一分析与有关 BIL 的研究、BIL 对个人和群体的贬义影响以及技术和专业交流领域内的多样性、公平和包容（DEI）与社会正义对话、研究和行动联系起来。研究问题1.TPCB 的作者是否通过讨论 BIL 来阐明语言使用与公平和包容之间的相互作用？2.如果有，讨论了哪些类型的偏见？3.他们对 BIL 的讨论包括哪些内容？研究方法：通过内容分析，我检查了 10 篇 TPCB，以确定作者是否以及如何讨论 BIL。发现问题后，我记录了所分析的全部 10 篇 TPCB 中所有 BIL 讨论的存在、频率和构成。结果/讨论：我发现，在所研究的 10 部 TPCB 中，有 9 部包含了对 BIL 的讨论，而在所发现的 BIL 类型中，性别歧视/性别语言被提及最多--在 10 部 TPCB 中的 9 部中出现。我提供了一些表格，以显示作者对 BIL 讨论的构成。结论：最后，我向 TPCB 的作者（以及为实践、研究和教学而调查 TPCB 的从业人员、研究人员和教育工作者）提出了三点建议，讨论了我的分析的意义和局限性，并给出了我的最终想法。
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Pub Date : 2024-02-19DOI: 10.1109/TPC.2024.3354464
Wen Yuan;Yue Jin;Yingli Yang
Background: Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. Literature review: Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. Research questions: 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? Research methods: We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. Results: The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. Conclusion: The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.
背景介绍知乎直播作为一种重要的网络知识商品，能够让主讲人提供专业信息并与受众互动。对冲和助推器的使用与这一目标的实现息息相关。文献回顾：以往的研究表明，对冲和助推语在学术话语中的使用与学科或体裁有关；然而，对于这些元话语标记在知乎直播讲座中的使用却知之甚少。研究问题1.在医学科学与健康（Med）和教育（Edu）直播讲座中，对冲和助推语的使用有哪些学科差异？2.演讲者的特征（即专业知识和社会地位）在多大程度上影响了医学和教育现场演讲中对冲和助推器的使用？研究方法：我们收集了 123 个医学类和 126 个教育类现场演讲的记录以及每个演讲者的人口统计学信息。根据胡和曹（Hu and Cao）改编的框架，我们对对冲和助推语的频率和功能进行了分析，并分析了它们在各类现场会谈中与演讲者特征的关联。分析结果两个语料库在对冲/助推语的频率和功能方面表现出显著差异，这种差异可归因于医学和教育学科知识创造的惯例。此外，演讲者的特征对对冲和助推语的使用也有一定影响，例如演讲者对学科惯例的遵从程度或他们在关系管理方面的战略努力。结论：研究结果可以指导不同的演讲者配置元话语，在普及不同学科专业知识的同时提供信息、进行论证和引导。
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Pub Date : 2023-11-30DOI: 10.1109/TPC.2023.3338309
{"title":"2023 Index IEEE Transactions on Professional Communication Vol. 66","authors":"","doi":"10.1109/TPC.2023.3338309","DOIUrl":"https://doi.org/10.1109/TPC.2023.3338309","url":null,"abstract":"","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"66 4","pages":"1-6"},"PeriodicalIF":1.7,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10336731","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138468249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-28DOI: 10.1109/TPC.2023.3322589
Varun Gupta;Chetna Gupta;Lutz Sommer
Presents reviews for the following list of books, Sean D. Williams, Ed.
下面是肖恩·d·威廉姆斯、埃德·史密斯、爱德华·史密斯等人的书评。
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Pub Date : 2023-11-28DOI: 10.1109/TPC.2023.3322597
Josh Chase
Presents reviews for the following list of books, Han Yu and Jonathan Buehl, eds.
介绍以下书单的评论，韩宇和乔纳森·布尔主编。
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Pub Date : 2023-11-28DOI: 10.1109/TPC.2023.3333144
{"title":"IEEE Transactions on Professional Communication Information for Authors","authors":"","doi":"10.1109/TPC.2023.3333144","DOIUrl":"https://doi.org/10.1109/TPC.2023.3333144","url":null,"abstract":"","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"66 4","pages":"C3-C3"},"PeriodicalIF":1.7,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10330548","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138454438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-28DOI: 10.1109/TPC.2023.3314255
Guiseppe Getto;Jack T. Labriola;Amber Lancaster
As the technical and professional communication (TPC) field has evolved in response to broader changes in the world economy, numerous professions have arisen within its ranks that coexist with the traditional roles of technical writer and technical editor. These include instructional design, content strategy, and user-experience (UX) design [1], [2]. A unique challenge for TPC is to include training in numerous professions within a single college major or program. Some programs have chosen to focus on specific professions, even going so far as to rename their program around that profession. Others have continued to focus broadly on the overall field while updating their curricula as needed to serve students seeking training in a particular career path.
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Pub Date : 2023-11-28DOI: 10.1109/TPC.2023.3333143
{"title":"IEEE Professional Communication Society Information","authors":"","doi":"10.1109/TPC.2023.3333143","DOIUrl":"https://doi.org/10.1109/TPC.2023.3333143","url":null,"abstract":"","PeriodicalId":46950,"journal":{"name":"IEEE Transactions on Professional Communication","volume":"66 4","pages":"C2-C2"},"PeriodicalIF":1.7,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10330550","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138454406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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