Pub Date : 2023-02-09DOI: 10.1080/08961530.2023.2176396
G. K. Matharu, Tania von der Heidt, G. Sorwar, Achchuthan Sivapalan
{"title":"The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food","authors":"G. K. Matharu, Tania von der Heidt, G. Sorwar, Achchuthan Sivapalan","doi":"10.1080/08961530.2023.2176396","DOIUrl":"https://doi.org/10.1080/08961530.2023.2176396","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49476951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-30DOI: 10.1080/08961530.2023.2169216
Nikhita Tuli, H. Kumar, Ritu Srivastava, Parul Gupta
{"title":"Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement","authors":"Nikhita Tuli, H. Kumar, Ritu Srivastava, Parul Gupta","doi":"10.1080/08961530.2023.2169216","DOIUrl":"https://doi.org/10.1080/08961530.2023.2169216","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45940369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1080/08961530.2023.2166236
M. Martini, B. Loera, Blain Murphy, M. Dean, E. Dansero, Angela Fedi
Abstract The paper explored consumer acceptability of a biomarker solution for organic vegetables aimed at enhancing consumer trust, using a sequential mixed-method design. Five focus groups were conducted (N = 34) to explore consumer reactions to this technology and possible nomenclatures (Study 1). Subsequently, a survey in four European countries (Germany, Italy, Poland, UK; N = 1035) analyzed consumer attitudes and acceptability of biomarker technology, considering intercountry similarities and differences (Study 2). Qualitative analyses highlighted multiple contrasting reactions to biomarkers for organic vegetables in terms of acceptability, confirmed by quantitative data analyses. Results indicated a complex relationship between the perception of biomarkers and consumer trust.
{"title":"“GPS in my Salad?” A Mixed Method Study of Consumers’ Perception of Biomarkers in Organic Vegetables","authors":"M. Martini, B. Loera, Blain Murphy, M. Dean, E. Dansero, Angela Fedi","doi":"10.1080/08961530.2023.2166236","DOIUrl":"https://doi.org/10.1080/08961530.2023.2166236","url":null,"abstract":"Abstract The paper explored consumer acceptability of a biomarker solution for organic vegetables aimed at enhancing consumer trust, using a sequential mixed-method design. Five focus groups were conducted (N = 34) to explore consumer reactions to this technology and possible nomenclatures (Study 1). Subsequently, a survey in four European countries (Germany, Italy, Poland, UK; N = 1035) analyzed consumer attitudes and acceptability of biomarker technology, considering intercountry similarities and differences (Study 2). Qualitative analyses highlighted multiple contrasting reactions to biomarkers for organic vegetables in terms of acceptability, confirmed by quantitative data analyses. Results indicated a complex relationship between the perception of biomarkers and consumer trust.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"1 - 18"},"PeriodicalIF":3.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45612917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1080/08961530.2022.2150734
R. Gao
Abstract This research examines how consumer ethnocentrism (CET) and product failure type affect consumers’ attitudes toward domestic and imported product failures. It also explores product failure’s impacts on country-of-origin (COO) image, and cultural difference in product failure tolerance. Two experiments in the U.S. and China were conducted. Hypotheses were tested using both regressions and structural equation modeling analyses. Findings include, first, CET affects attitudes toward product failures; second, failure type has both main and moderating effects; third, COO image fluctuates with failure experience, regardless of failure type and product origin (domestic or imported); and finally, Chinese consumers are more failure tolerant than U.S. consumers. Theoretically, as the first study, this research differentiates two product failure types (competence versus ethical) and confirms that failure type has both main and moderating effects on attitudes. It also extends the scope of CET’s predictive power by empirically confirming that CET can affect attitudes toward products even with failures. Managerially, more effort is needed in handling ethical than competence failures. When a firm’s product fails, other firms from the same country should react proactively. If a product fails in both the U.S. and Chinese markets, more recovery efforts should be invested in the U.S. market.
{"title":"A Cross-Cultural Investigation on Consumer Responses to Failures of Domestic and Foreign Products","authors":"R. Gao","doi":"10.1080/08961530.2022.2150734","DOIUrl":"https://doi.org/10.1080/08961530.2022.2150734","url":null,"abstract":"Abstract This research examines how consumer ethnocentrism (CET) and product failure type affect consumers’ attitudes toward domestic and imported product failures. It also explores product failure’s impacts on country-of-origin (COO) image, and cultural difference in product failure tolerance. Two experiments in the U.S. and China were conducted. Hypotheses were tested using both regressions and structural equation modeling analyses. Findings include, first, CET affects attitudes toward product failures; second, failure type has both main and moderating effects; third, COO image fluctuates with failure experience, regardless of failure type and product origin (domestic or imported); and finally, Chinese consumers are more failure tolerant than U.S. consumers. Theoretically, as the first study, this research differentiates two product failure types (competence versus ethical) and confirms that failure type has both main and moderating effects on attitudes. It also extends the scope of CET’s predictive power by empirically confirming that CET can affect attitudes toward products even with failures. Managerially, more effort is needed in handling ethical than competence failures. When a firm’s product fails, other firms from the same country should react proactively. If a product fails in both the U.S. and Chinese markets, more recovery efforts should be invested in the U.S. market.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"502 - 525"},"PeriodicalIF":3.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42711891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/08961530.2022.2150735
Dudi Amarullah, T. Handriana
Abstract The spread of COVID-19 has caused various problems worldwide. The “buy-local” campaign is one of the strategies carried out by both the government and civilians to deal with these problems by campaigning for the importance of supporting and buying local products. Therefore, this study aims to investigate the mechanisms underlying participation intention in the “buy-local” campaign by applying the theory of planned behavior and national identity expressions. Empirical data were collected through self-administered online questionnaires and managed to collect 414 responses. The results indicated that five of the six hypotheses are supported. Patriotism and ethnocentrism positively influence attitudes toward the “buy-local” campaign. Meanwhile, nationalism was found to have no effect on attitudes toward the “buy-local” campaign. Also, factors such as attitude toward the “buy-local” campaign, subjective norms, and perceived behavioral control positively affect participation intentions in the “buy-local” campaign. The findings provide fresh theoretical and practical implications.
{"title":"Utilization of Theory of Planned Behavior to Predict Consumer Behavioral Intention toward “Buy-Local” Campaign: Do National Identity Expressions Matter?","authors":"Dudi Amarullah, T. Handriana","doi":"10.1080/08961530.2022.2150735","DOIUrl":"https://doi.org/10.1080/08961530.2022.2150735","url":null,"abstract":"Abstract The spread of COVID-19 has caused various problems worldwide. The “buy-local” campaign is one of the strategies carried out by both the government and civilians to deal with these problems by campaigning for the importance of supporting and buying local products. Therefore, this study aims to investigate the mechanisms underlying participation intention in the “buy-local” campaign by applying the theory of planned behavior and national identity expressions. Empirical data were collected through self-administered online questionnaires and managed to collect 414 responses. The results indicated that five of the six hypotheses are supported. Patriotism and ethnocentrism positively influence attitudes toward the “buy-local” campaign. Meanwhile, nationalism was found to have no effect on attitudes toward the “buy-local” campaign. Also, factors such as attitude toward the “buy-local” campaign, subjective norms, and perceived behavioral control positively affect participation intentions in the “buy-local” campaign. The findings provide fresh theoretical and practical implications.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"526 - 541"},"PeriodicalIF":3.3,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48336438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-03DOI: 10.1080/08961530.2022.2135157
F. S. Al-Mutawa, Doha Saleh Almutawaa, Doha Husain Makki AlJuma
Abstract This paper analyzes how socio-cultural structures shape the interpretation and consumption of western luxury fashion brands among Kuwaiti Muslim women. Synthesizing solutions, which is the notion of two opposing ideas being resolved within consumption, is employed as a theoretical framework. Qualitative research consisting of in-depth semi-structured interviews guided by photo elicitation was employed as the data collection method. The findings show that Muslim women in Kuwait “unveil” the sexual symbolic meanings of luxury brands through their interpretation of advertising. However, they then “veil” this sexual symbolism by drawing attention to their own modesty and utilizing the status of the brands to communicate their family name. The western luxury fashion brand offers a synthesizing solution; a delicate balance between constraint and choice, allowing Kuwaiti women to “unveil” sex appeals, yet also re-constructing such appeals to represent socio-cultural structures. Understanding socio-cultural dynamics of Kuwaiti women’s fashion consumption extends marketing theory and practice.
{"title":"The Impact of Socio-Cultural Structures on (Un)Veiling Western Luxury Fashion Brands: Perceptions of Kuwaiti Muslim Women","authors":"F. S. Al-Mutawa, Doha Saleh Almutawaa, Doha Husain Makki AlJuma","doi":"10.1080/08961530.2022.2135157","DOIUrl":"https://doi.org/10.1080/08961530.2022.2135157","url":null,"abstract":"Abstract This paper analyzes how socio-cultural structures shape the interpretation and consumption of western luxury fashion brands among Kuwaiti Muslim women. Synthesizing solutions, which is the notion of two opposing ideas being resolved within consumption, is employed as a theoretical framework. Qualitative research consisting of in-depth semi-structured interviews guided by photo elicitation was employed as the data collection method. The findings show that Muslim women in Kuwait “unveil” the sexual symbolic meanings of luxury brands through their interpretation of advertising. However, they then “veil” this sexual symbolism by drawing attention to their own modesty and utilizing the status of the brands to communicate their family name. The western luxury fashion brand offers a synthesizing solution; a delicate balance between constraint and choice, allowing Kuwaiti women to “unveil” sex appeals, yet also re-constructing such appeals to represent socio-cultural structures. Understanding socio-cultural dynamics of Kuwaiti women’s fashion consumption extends marketing theory and practice.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"367 - 387"},"PeriodicalIF":3.3,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42401347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-03DOI: 10.1080/08961530.2022.2140465
Jesse Tuominen, Eero Rantala, A. Tolvanen, Vilma Luoma-aho, Terhi‐Anna Wilska
Abstract This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.
{"title":"Young Consumers’ Boycotting Profiles in the UK and Finland: A Comparative Analysis","authors":"Jesse Tuominen, Eero Rantala, A. Tolvanen, Vilma Luoma-aho, Terhi‐Anna Wilska","doi":"10.1080/08961530.2022.2140465","DOIUrl":"https://doi.org/10.1080/08961530.2022.2140465","url":null,"abstract":"Abstract This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"464 - 485"},"PeriodicalIF":3.3,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48255647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.1080/08961530.2022.2124574
Nan Li
Abstract This paper contributes to the research of consumer nationalism by examining the meaning of corporate country-of-origin as a product of communication, rather than individual perception. The paper focuses in particular on the Japanese electronic and auto companies in China. Using frame analysis to analyze data from the Chinese social media platform of Weibo, it identifies four overall frames from the interaction among the Chinese government, the companies, and the public. The coexisting frames of Foe, Friend, Power, and Reason simultaneously shape the meaning of Japanese-ness, which affords practical implications to corporations’ management of their perceived nationality.
{"title":"Contested Japanese-ness: Examining the Meaning of Japanese Companies’ Country-of-Origin in China as a Product of Communication","authors":"Nan Li","doi":"10.1080/08961530.2022.2124574","DOIUrl":"https://doi.org/10.1080/08961530.2022.2124574","url":null,"abstract":"Abstract This paper contributes to the research of consumer nationalism by examining the meaning of corporate country-of-origin as a product of communication, rather than individual perception. The paper focuses in particular on the Japanese electronic and auto companies in China. Using frame analysis to analyze data from the Chinese social media platform of Weibo, it identifies four overall frames from the interaction among the Chinese government, the companies, and the public. The coexisting frames of Foe, Friend, Power, and Reason simultaneously shape the meaning of Japanese-ness, which affords practical implications to corporations’ management of their perceived nationality.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"404 - 419"},"PeriodicalIF":3.3,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49403056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-15DOI: 10.1080/08961530.2022.2122102
M. Fetscherin, Maja Konečnik Ruzzier, Sabin Ivanov, Mitja Ruzzier
Abstract This paper responds to the call by Yadav and Chakrabarti (2022) for more research on brand hate across different countries. So far, empirical studies from the US (19 papers), UK, France (6 papers each), Italy, India, and Pakistan (4 papers each) were examined. This paper explores brand hate in Slovenia, a new and different cultural setting. In a survey of 234 consumers, our results validate feelings of brand hate in line shown in previous studies, but with different manifestations. Comparing our results to previous studies, we noticed that the long-term orientation seems to drive which antecedents is the most important one, and individualism seems to drive brand hate outcomes.
{"title":"Brand Hate Internationally: A Validation Study from Slovenia","authors":"M. Fetscherin, Maja Konečnik Ruzzier, Sabin Ivanov, Mitja Ruzzier","doi":"10.1080/08961530.2022.2122102","DOIUrl":"https://doi.org/10.1080/08961530.2022.2122102","url":null,"abstract":"Abstract This paper responds to the call by Yadav and Chakrabarti (2022) for more research on brand hate across different countries. So far, empirical studies from the US (19 papers), UK, France (6 papers each), Italy, India, and Pakistan (4 papers each) were examined. This paper explores brand hate in Slovenia, a new and different cultural setting. In a survey of 234 consumers, our results validate feelings of brand hate in line shown in previous studies, but with different manifestations. Comparing our results to previous studies, we noticed that the long-term orientation seems to drive which antecedents is the most important one, and individualism seems to drive brand hate outcomes.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"436 - 447"},"PeriodicalIF":3.3,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49438636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-14DOI: 10.1080/08961530.2022.2122103
Yousra Bakr, Hayat Al-Bloushi, M. Mostafa
Abstract The purpose of this study is to explore factors affecting attitudes toward plant-based meat alternatives (PBMA) as well as consumer intentions to buy PBMA in Canada as a Western country and Kuwait as an Arab country. The proposed research model extends the theory of planned behavior (TPB) by incorporating factors such as environmental concerns, health consciousness, and animal welfare, food choice factors (health, sustainability, cruelty-free, and sensory appeal), meat attachment and food neophobia. Data were collected through online surveys in Canada (n = 304) and Kuwait (n = 313). The partial least square structural equation modeling (PLS-SEM) technique was used for data analysis and hypotheses testing. Results show that attitudes, subjective norms, and behavioral control have a significant effect on purchase intentions. Results also show that environmental concerns, cruelty free as a food factor choice, meat attachment, and food neophobia significantly affect attitudes toward PBMA. There were significant differences between Canada and Kuwait in the strength of the effect of attitude and behavioral control on purchase intentions.
{"title":"Consumer Intention to Buy Plant-Based Meat Alternatives: A Cross-Cultural Analysis","authors":"Yousra Bakr, Hayat Al-Bloushi, M. Mostafa","doi":"10.1080/08961530.2022.2122103","DOIUrl":"https://doi.org/10.1080/08961530.2022.2122103","url":null,"abstract":"Abstract The purpose of this study is to explore factors affecting attitudes toward plant-based meat alternatives (PBMA) as well as consumer intentions to buy PBMA in Canada as a Western country and Kuwait as an Arab country. The proposed research model extends the theory of planned behavior (TPB) by incorporating factors such as environmental concerns, health consciousness, and animal welfare, food choice factors (health, sustainability, cruelty-free, and sensory appeal), meat attachment and food neophobia. Data were collected through online surveys in Canada (n = 304) and Kuwait (n = 313). The partial least square structural equation modeling (PLS-SEM) technique was used for data analysis and hypotheses testing. Results show that attitudes, subjective norms, and behavioral control have a significant effect on purchase intentions. Results also show that environmental concerns, cruelty free as a food factor choice, meat attachment, and food neophobia significantly affect attitudes toward PBMA. There were significant differences between Canada and Kuwait in the strength of the effect of attitude and behavioral control on purchase intentions.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"420 - 435"},"PeriodicalIF":3.3,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43037581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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