Pub Date : 2023-10-11DOI: 10.1080/08961530.2023.2266138
Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong, Wardah Hakimah Sumardi
AbstractThis study investigates how the dimensions of service quality and providers’ supportive co-creation practices impact service satisfaction, which affects behavioral intentions and quality-of-life in a developing country. Customers in developing countries evaluate their co-creation efforts differently than those in developed countries. Hence, this study also explores the moderating effects of customer efforts in value co-creation activities on wellbeing enhancement. A transformative framework for healthcare services was developed using transformative service research (TSR) and value co-creation perspectives. Data collected from 421 healthcare customers were used to test the proposed model using structural equation modeling. The results indicate that timeliness, tangibles, technical quality, engagement facilitation, risk assessment, and relationship quality positively influence service satisfaction. The results also reveal that customer efforts in value co-creation activities bolster the effects of service satisfaction on behavioral intention and quality-of-life. The results offer important insights into how healthcare organizations can utilize supportive co-creation practices to enhance business and societal impacts. This study offers a transformative service framework depicting the enhancement of service outcomes through practical unification of the roles of service providers and customers in the healthcare context. Hence, this study contributes to the research agenda in TSR and, more importantly, healthcare management in developing countries.Keywords: Co-creation practiceshealthcarequality of lifeservice qualityvalue co-creationwellbeing Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.
{"title":"Co- <scp>c</scp> reation Practices and Service Outcomes: A Transformative Health Service Framework","authors":"Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong, Wardah Hakimah Sumardi","doi":"10.1080/08961530.2023.2266138","DOIUrl":"https://doi.org/10.1080/08961530.2023.2266138","url":null,"abstract":"AbstractThis study investigates how the dimensions of service quality and providers’ supportive co-creation practices impact service satisfaction, which affects behavioral intentions and quality-of-life in a developing country. Customers in developing countries evaluate their co-creation efforts differently than those in developed countries. Hence, this study also explores the moderating effects of customer efforts in value co-creation activities on wellbeing enhancement. A transformative framework for healthcare services was developed using transformative service research (TSR) and value co-creation perspectives. Data collected from 421 healthcare customers were used to test the proposed model using structural equation modeling. The results indicate that timeliness, tangibles, technical quality, engagement facilitation, risk assessment, and relationship quality positively influence service satisfaction. The results also reveal that customer efforts in value co-creation activities bolster the effects of service satisfaction on behavioral intention and quality-of-life. The results offer important insights into how healthcare organizations can utilize supportive co-creation practices to enhance business and societal impacts. This study offers a transformative service framework depicting the enhancement of service outcomes through practical unification of the roles of service providers and customers in the healthcare context. Hence, this study contributes to the research agenda in TSR and, more importantly, healthcare management in developing countries.Keywords: Co-creation practiceshealthcarequality of lifeservice qualityvalue co-creationwellbeing Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"239 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136098455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-09DOI: 10.1080/08961530.2023.2266897
Russell J. Zwanka, Marcel M. Zondag
AbstractThis paper conceptualizes a consumer-centric, regenerative artificial intelligence (“ReGenAI”) model for the Fast-Moving Consumer Goods (“FMCG”) retailing channel. The system uses its awareness of context, time, and users to (re)generate customer touchpoints and other marketing communications. Its output provides deep insights into regular and altered FMCG customer journeys, such as shopping behaviors under stressors like lifestyle choices or cataclysmic socio-economic and weather events. The recursive model advances from current, generative AI systems. It uses “tired or inspired” as a simplified bifurcated grocery shopper taxonomy to operationalize customers’ purchasing and consumption behaviors into actionable data for demand planning and retail operations.Keywords: Artificial intelligenceregenerative AIshopper marketingconsumer marketingretail operationsrecommender systemsnudginggroceryshoppers Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsRussell J. ZwankaRussell J. Zwanka is the director of the Food Marketing Program and professor of category management and food marketing at Western Michigan University, one of the top Food Marketing programs in the world. Delivering high-quality curriculum and applied food marketing skills, along with the Food Industry Research and Education Center, Western Michigan University endeavors to work with the food industry to provide real-time solutions while also helping educate the future leaders of the food industry.Marcel M. ZondagMarcel M. Zondag is an associate professor of marketing and supply chain management, the Supply Chain Management Program director, and the Food Industry Research & Education (FIRE) Center director at Western Michigan University. The Supply Chain Management Program is ranked 14th nationwide by Gartner. The FIRE center works closely with industry and academic partners worldwide, providing thought leadership in food marketing and supply chain management.
摘要本文提出了一个以消费者为中心的可再生人工智能(ReGenAI)模型，用于快速消费品(FMCG)零售渠道。该系统利用其对上下文、时间和用户的感知来(重新)生成客户接触点和其他营销通信。它的输出提供了对常规和改变的快速消费品客户旅程的深刻见解，例如在生活方式选择或灾难性的社会经济和天气事件等压力因素下的购物行为。递归模型是从当前的生成式人工智能系统发展而来的。它使用“疲倦或受鼓舞”作为简化的杂货购物者分类学，将客户的购买和消费行为转化为可操作的数据，用于需求规划和零售运营。关键词:人工智能;再生;购物营销;消费者营销;零售业务;作者简介:russell J. Zwanka是西密歇根大学食品营销项目的主管，也是食品营销领域的教授，西密歇根大学是世界上最顶尖的食品营销项目之一。提供高质量的课程和应用食品营销技能，与食品工业研究和教育中心一起，西密歇根大学努力与食品工业合作，提供实时解决方案，同时也帮助教育食品工业的未来领导者。Marcel M. Zondag是西密歇根大学市场营销和供应链管理副教授，供应链管理项目主任，食品工业研究与教育(FIRE)中心主任。供应链管理项目被Gartner评为全美第14位。消防中心与世界各地的行业和学术合作伙伴密切合作，在食品营销和供应链管理方面提供思想领导。
{"title":"Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance","authors":"Russell J. Zwanka, Marcel M. Zondag","doi":"10.1080/08961530.2023.2266897","DOIUrl":"https://doi.org/10.1080/08961530.2023.2266897","url":null,"abstract":"AbstractThis paper conceptualizes a consumer-centric, regenerative artificial intelligence (“ReGenAI”) model for the Fast-Moving Consumer Goods (“FMCG”) retailing channel. The system uses its awareness of context, time, and users to (re)generate customer touchpoints and other marketing communications. Its output provides deep insights into regular and altered FMCG customer journeys, such as shopping behaviors under stressors like lifestyle choices or cataclysmic socio-economic and weather events. The recursive model advances from current, generative AI systems. It uses “tired or inspired” as a simplified bifurcated grocery shopper taxonomy to operationalize customers’ purchasing and consumption behaviors into actionable data for demand planning and retail operations.Keywords: Artificial intelligenceregenerative AIshopper marketingconsumer marketingretail operationsrecommender systemsnudginggroceryshoppers Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsRussell J. ZwankaRussell J. Zwanka is the director of the Food Marketing Program and professor of category management and food marketing at Western Michigan University, one of the top Food Marketing programs in the world. Delivering high-quality curriculum and applied food marketing skills, along with the Food Industry Research and Education Center, Western Michigan University endeavors to work with the food industry to provide real-time solutions while also helping educate the future leaders of the food industry.Marcel M. ZondagMarcel M. Zondag is an associate professor of marketing and supply chain management, the Supply Chain Management Program director, and the Food Industry Research & Education (FIRE) Center director at Western Michigan University. The Supply Chain Management Program is ranked 14th nationwide by Gartner. The FIRE center works closely with industry and academic partners worldwide, providing thought leadership in food marketing and supply chain management.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135094148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-26DOI: 10.1080/08961530.2023.2255379
Cátia Fernandes Crespo, Melanie Tille
AbstractBuilding on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, respectively expertise, attractiveness, and trustworthiness impact on influencers’ ascribed opinion leadership, and ultimately affect social media users’ purchase intentions. A cross-cultural analysis focused on the German and Portuguese markets of Instagram users was implemented. Data were collected with an online survey distributed in Germany and Portugal, resulting in a sample of 467 participants, 214 from Germany and 253 from Portugal. Data were analyzed using structural equation modeling with partial least squares (PLS-SEM). Findings confirmed that expertise and attractiveness enhance the influencer’s ascribed opinion leadership. On the contrary, trustworthiness does not influence ascribed opinion leadership. The influencer’s ascribed opinion leadership promotes purchase intention. This study advances influencer marketing literature by deepening our understanding on the influence of online opinion leaders on social media user’s behavioral intentions.Keywords: Expertisetrustworthinessattractivenesssocial media influencersascribed opinion leadership Disclosure statementNo potential conflict of interest was reported by the authors.Additional informationFundingThis work was supported by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project UIDB/04928/2020.
{"title":"Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership","authors":"Cátia Fernandes Crespo, Melanie Tille","doi":"10.1080/08961530.2023.2255379","DOIUrl":"https://doi.org/10.1080/08961530.2023.2255379","url":null,"abstract":"AbstractBuilding on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, respectively expertise, attractiveness, and trustworthiness impact on influencers’ ascribed opinion leadership, and ultimately affect social media users’ purchase intentions. A cross-cultural analysis focused on the German and Portuguese markets of Instagram users was implemented. Data were collected with an online survey distributed in Germany and Portugal, resulting in a sample of 467 participants, 214 from Germany and 253 from Portugal. Data were analyzed using structural equation modeling with partial least squares (PLS-SEM). Findings confirmed that expertise and attractiveness enhance the influencer’s ascribed opinion leadership. On the contrary, trustworthiness does not influence ascribed opinion leadership. The influencer’s ascribed opinion leadership promotes purchase intention. This study advances influencer marketing literature by deepening our understanding on the influence of online opinion leaders on social media user’s behavioral intentions.Keywords: Expertisetrustworthinessattractivenesssocial media influencersascribed opinion leadership Disclosure statementNo potential conflict of interest was reported by the authors.Additional informationFundingThis work was supported by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project UIDB/04928/2020.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134886409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AbstractThis study examines the effects of consumer ethnocentrism, consumer internationalism, and consumer cosmopolitism on Malaysians’ purchasing of electrical and electronic products from China. A reconceptualized consumer ethnocentrism measurement scale was used to capture cognitive, affective, and behavioral dimensions that previous studies have ignored. A total of 555 consumers were sampled through online questionnaires distributed on social media and used Partial Least Squares Structural Equation Modelling to test the proposed model. The results show that consumer ethnocentrism has a significant negative effect on Malaysian consumers’ willingness to buy Chinese products. In contrast, consumer cosmopolitanism was rejected due to opposing path directions, and consumer internationalism was insignificant. Future research should examine multi-dimensional consumer ethnocentrism in other countries and products, and incorporate alternative measurements for consumer cosmopolitanism. The research recommends that managers consider multi-dimensional consumer ethnocentrism when strategizing to market international products, as it provides more depth than simply relying on consumer cosmopolitanism.Keywords: consumer ethnocentrismconsumer internationalismconsumer cosmopolitanismChinese productsMalaysia AcknowledgmentThe authors would like to thank the International Islamic University Malaysia for generously funding the research.Notes1 https://themalaysianreserve.com/2020/12/31/china-remains-malaysias-largest-trading-partner-for-11th-year/ accessed on 6 September 20212 https://tradingeconomics.com/malaysia/imports/china/electrical-electronic-equipment updated on September of 2021. Lascu et al. (Citation2020), however, reported a higher value of $15.4 billion.Additional informationFundingThis study is funded by the International Islamic University Malaysia Research Initiative Grant Scheme Research IIUM RIGS17-009-0584.
{"title":"An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia","authors":"Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib, Mazni Saad, Rafidah Sahar, Umidjon Matyakubov","doi":"10.1080/08961530.2023.2251675","DOIUrl":"https://doi.org/10.1080/08961530.2023.2251675","url":null,"abstract":"AbstractThis study examines the effects of consumer ethnocentrism, consumer internationalism, and consumer cosmopolitism on Malaysians’ purchasing of electrical and electronic products from China. A reconceptualized consumer ethnocentrism measurement scale was used to capture cognitive, affective, and behavioral dimensions that previous studies have ignored. A total of 555 consumers were sampled through online questionnaires distributed on social media and used Partial Least Squares Structural Equation Modelling to test the proposed model. The results show that consumer ethnocentrism has a significant negative effect on Malaysian consumers’ willingness to buy Chinese products. In contrast, consumer cosmopolitanism was rejected due to opposing path directions, and consumer internationalism was insignificant. Future research should examine multi-dimensional consumer ethnocentrism in other countries and products, and incorporate alternative measurements for consumer cosmopolitanism. The research recommends that managers consider multi-dimensional consumer ethnocentrism when strategizing to market international products, as it provides more depth than simply relying on consumer cosmopolitanism.Keywords: consumer ethnocentrismconsumer internationalismconsumer cosmopolitanismChinese productsMalaysia AcknowledgmentThe authors would like to thank the International Islamic University Malaysia for generously funding the research.Notes1 https://themalaysianreserve.com/2020/12/31/china-remains-malaysias-largest-trading-partner-for-11th-year/ accessed on 6 September 20212 https://tradingeconomics.com/malaysia/imports/china/electrical-electronic-equipment updated on September of 2021. Lascu et al. (Citation2020), however, reported a higher value of $15.4 billion.Additional informationFundingThis study is funded by the International Islamic University Malaysia Research Initiative Grant Scheme Research IIUM RIGS17-009-0584.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135859480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1080/08961530.2023.2255054
Abhijit Roy
{"title":"Cross-Cultural Marketing: European Perspectives","authors":"Abhijit Roy","doi":"10.1080/08961530.2023.2255054","DOIUrl":"https://doi.org/10.1080/08961530.2023.2255054","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135937837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-14DOI: 10.1080/08961530.2023.2243643
Sangwon Lee
{"title":"Does Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation","authors":"Sangwon Lee","doi":"10.1080/08961530.2023.2243643","DOIUrl":"https://doi.org/10.1080/08961530.2023.2243643","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"1 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41953331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-14DOI: 10.1080/08961530.2023.2215466
Sridhar Samu, Tanmay Chattopadhyay, Anubhav A. Mishra
{"title":"Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market","authors":"Sridhar Samu, Tanmay Chattopadhyay, Anubhav A. Mishra","doi":"10.1080/08961530.2023.2215466","DOIUrl":"https://doi.org/10.1080/08961530.2023.2215466","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43070822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-05DOI: 10.1080/08961530.2023.2215472
G. Schoenmakers, Jihane Hachimi, Helen de Hoop
{"title":"Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans","authors":"G. Schoenmakers, Jihane Hachimi, Helen de Hoop","doi":"10.1080/08961530.2023.2215472","DOIUrl":"https://doi.org/10.1080/08961530.2023.2215472","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42712957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1080/08961530.2023.2215463
Peter J. Boyle, Juyoung Kim
{"title":"The Impact of Store Brands on Intangible Aspects of Consumer Welfare","authors":"Peter J. Boyle, Juyoung Kim","doi":"10.1080/08961530.2023.2215463","DOIUrl":"https://doi.org/10.1080/08961530.2023.2215463","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42195201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.1080/08961530.2023.2215464
Abhinav Sharma, Deepak Singh, Richa Misra
{"title":"The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets","authors":"Abhinav Sharma, Deepak Singh, Richa Misra","doi":"10.1080/08961530.2023.2215464","DOIUrl":"https://doi.org/10.1080/08961530.2023.2215464","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45318216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：