Celebrity endorsement has become a popular advertising strategy on a global scale. However, although responses to celebrity endorsement are considered to diverge across cultures, cross-cultural res...
{"title":"The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison","authors":"Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Fábio Matos Ribeiro, Victor Popa","doi":"10.1080/08961530.2024.2324779","DOIUrl":"https://doi.org/10.1080/08961530.2024.2324779","url":null,"abstract":"Celebrity endorsement has become a popular advertising strategy on a global scale. However, although responses to celebrity endorsement are considered to diverge across cultures, cross-cultural res...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"51 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140197602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-14DOI: 10.1080/08961530.2024.2312471
Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado
This paper aims to assess how young consumers’ sense of responsibility for sustainable consumption affects the likelihood of purchasing local brands. We consider the mediating factors of local bran...
{"title":"Young consumers’ responsibility for sustainable consumption and the preference of local brands","authors":"Berta Canal-Simón, Alex Rialp-Criado, Josep Rialp-Criado","doi":"10.1080/08961530.2024.2312471","DOIUrl":"https://doi.org/10.1080/08961530.2024.2312471","url":null,"abstract":"This paper aims to assess how young consumers’ sense of responsibility for sustainable consumption affects the likelihood of purchasing local brands. We consider the mediating factors of local bran...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"132 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140147649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.1080/08961530.2024.2303583
Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden
Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-...
{"title":"The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea","authors":"Jaisang Kim, Sakawrat Kitkuakul, Dana L. Alden","doi":"10.1080/08961530.2024.2303583","DOIUrl":"https://doi.org/10.1080/08961530.2024.2303583","url":null,"abstract":"Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"22 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140017657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.1080/08961530.2024.2305020
Abhijit Roy
Published in Journal of International Consumer Marketing (Ahead of Print, 2024)
发表于《国际消费者营销杂志》（2024 年提前出版）
{"title":"Advanced introduction to the experience economy","authors":"Abhijit Roy","doi":"10.1080/08961530.2024.2305020","DOIUrl":"https://doi.org/10.1080/08961530.2024.2305020","url":null,"abstract":"Published in Journal of International Consumer Marketing (Ahead of Print, 2024)","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"50 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139558857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1080/08961530.2023.2298385
Alexey V. Semenov, Arilova Randrianasolo
Within recent years, the choice of whether to employ local culture consumer positioning (LCCP) strategies has gained considerable interest in both international marketing research and practice, par...
{"title":"Attitudes toward LCCP strategies: A comprehensive framework","authors":"Alexey V. Semenov, Arilova Randrianasolo","doi":"10.1080/08961530.2023.2298385","DOIUrl":"https://doi.org/10.1080/08961530.2023.2298385","url":null,"abstract":"Within recent years, the choice of whether to employ local culture consumer positioning (LCCP) strategies has gained considerable interest in both international marketing research and practice, par...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"22 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139078969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-19DOI: 10.1080/08961530.2023.2291817
Ayşe Aslı Bozdağ, Beril Durmuş
This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents,...
{"title":"The Psychological Underpinnings of Turkish Consumer Choices: Xenocentrism","authors":"Ayşe Aslı Bozdağ, Beril Durmuş","doi":"10.1080/08961530.2023.2291817","DOIUrl":"https://doi.org/10.1080/08961530.2023.2291817","url":null,"abstract":"This study examines psychological drivers influencing Turkish consumer choices, specifically Xenocentrism’s role in purchasing decisions. Analyzing data from 377 young, urban, educated respondents,...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"13 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138823526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-16DOI: 10.1080/08961530.2023.2276297
Tamar Avnet, Netanel Drori, Ram Herstein, Ron Berger
Anti-counterfeiting strategies primarily target the supply-side. The majority of studies on demand side strategies focused on developed-country consumers. This paper aims to examine ways to reduce ...
{"title":"Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion","authors":"Tamar Avnet, Netanel Drori, Ram Herstein, Ron Berger","doi":"10.1080/08961530.2023.2276297","DOIUrl":"https://doi.org/10.1080/08961530.2023.2276297","url":null,"abstract":"Anti-counterfeiting strategies primarily target the supply-side. The majority of studies on demand side strategies focused on developed-country consumers. This paper aims to examine ways to reduce ...","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"27 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138743952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1080/08961530.2023.2275027
Soumik Das, Shamindra Nath Sanyal, Rabin Mazumder
AbstractLuxury products assert that they offer customers pleasure and prestige while also generating sizable profits for retailers. Customers expect the buying process to consider their preferences for how, where, and when they want to purchase luxury goods, though the demand for such products is rising globally. Given the dynamic nature of luxury markets and consumer purchasing behavior, understanding why buyers want to buy luxury products through a digital channel is critical. What characteristics make them so appealing to customers? Current research investigates customer’s motives, benefits, and experiences they anticipate and perceive from the Digital Luxury Experience (DLX). With respondents from five countries, the study investigated DLX and identified three comparable luxury customer segments who buy luxury products and services digitally: traditionalists, chancers, and digi-lux. The qualitative exploration highlights the differences in the customer journeys of the segments, as well as the implications for theory and luxury customer experience management.Keywords: Digital luxury experienceluxury productstraditionalistchancerdigi-luxcross-cultural research Disclosure statementNo potential conflict of interest was reported by the authors.
{"title":"What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition","authors":"Soumik Das, Shamindra Nath Sanyal, Rabin Mazumder","doi":"10.1080/08961530.2023.2275027","DOIUrl":"https://doi.org/10.1080/08961530.2023.2275027","url":null,"abstract":"AbstractLuxury products assert that they offer customers pleasure and prestige while also generating sizable profits for retailers. Customers expect the buying process to consider their preferences for how, where, and when they want to purchase luxury goods, though the demand for such products is rising globally. Given the dynamic nature of luxury markets and consumer purchasing behavior, understanding why buyers want to buy luxury products through a digital channel is critical. What characteristics make them so appealing to customers? Current research investigates customer’s motives, benefits, and experiences they anticipate and perceive from the Digital Luxury Experience (DLX). With respondents from five countries, the study investigated DLX and identified three comparable luxury customer segments who buy luxury products and services digitally: traditionalists, chancers, and digi-lux. The qualitative exploration highlights the differences in the customer journeys of the segments, as well as the implications for theory and luxury customer experience management.Keywords: Digital luxury experienceluxury productstraditionalistchancerdigi-luxcross-cultural research Disclosure statementNo potential conflict of interest was reported by the authors.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"45 16","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135819706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-17DOI: 10.1080/08961530.2023.2268286
Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li, Meng Liu
AbstractThe condition of a product (i.e., being used or new) plays an important role in consumer judgment and purchase decisions, yet this phenomenon has been relatively under-researched. Using an experimental approach, this study investigates the effect of embarrassment on choice of used and new products. We demonstrate that due to the embarrassment associated with buying used products, Chinese consumers are more likely than their US counterparts to choose new products over used ones. Furthermore, we find that this difference can be attenuated by reframing used products positively as antiques. Our findings enrich the theoretical understanding of consumer behavior across cultures, offer important managerial implications, and provide novel insights into future research directions.Keywords: Cultureproduct conditionsecondhandembarrassmentframing AcknowledgmentThe authors wish to thank Mengmeng Liu for her assistance and constructive feedback.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research was supported by research grants from National Natural Science Foundation of China (No. 72102099) awarded to Shaobo (Kevin) Li.
{"title":"As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products","authors":"Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li, Meng Liu","doi":"10.1080/08961530.2023.2268286","DOIUrl":"https://doi.org/10.1080/08961530.2023.2268286","url":null,"abstract":"AbstractThe condition of a product (i.e., being used or new) plays an important role in consumer judgment and purchase decisions, yet this phenomenon has been relatively under-researched. Using an experimental approach, this study investigates the effect of embarrassment on choice of used and new products. We demonstrate that due to the embarrassment associated with buying used products, Chinese consumers are more likely than their US counterparts to choose new products over used ones. Furthermore, we find that this difference can be attenuated by reframing used products positively as antiques. Our findings enrich the theoretical understanding of consumer behavior across cultures, offer important managerial implications, and provide novel insights into future research directions.Keywords: Cultureproduct conditionsecondhandembarrassmentframing AcknowledgmentThe authors wish to thank Mengmeng Liu for her assistance and constructive feedback.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis research was supported by research grants from National Natural Science Foundation of China (No. 72102099) awarded to Shaobo (Kevin) Li.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-16DOI: 10.1080/08961530.2023.2268274
Wolfgang Messner
AbstractChildren are inherently different from adults. Yet, our understanding of their sociocultural contexts across countries is limited. This study uses survey data from 95,576 children from 35 societies and proposes a three-faceted cultural framework that covers the cultural dimensions of collectivism, power equivalence, and aggressiveness with respect to gender and contextual interactions. The study challenges the idea of a general transfer of parents’ values to children during the socialization process. The proposed framework has social and business relevance for diverse areas such as improving school experiences, speech-language intervention programs, and marketing to children.Keywords: Adolescentschildhoodchildrenculturepreadolescencesocializationvalues Disclosure statementNo potential conflict of interest was reported by the author.Data availability statementThe data used in this publication comes from the third wave of Children’s Worlds project: An international survey of children’s lives and well-being (www.isciweb.org). The views expressed here are those of the author, they are not necessarily those of ISCWeB.Notes1 In the context of training young children, Findlay (Citation1906, p. 72) introduced the terms in- and outworld with respect to what children remember versus what they see. I suggest to use the term insphere for interactions with immediate family at home in analogy to inorganic chemistry. An inner sphere (or bonded) electron transfer is a chemical reaction that occurs between complexes via a bridging ligand. At least one of the complexes needs to allow the bridge to form. An outer sphere electron transfer occurs between complexes that remain separate and intact before, during, and after the transfer event (Douthwaite Citation2011). In geometry, the insphere (or inscribed sphere) of a solid is a sphere that is tangent to all faces of the solid, whereas the circumsphere (or circumscribed sphere) touches all the outer vertices of a solid.
儿童在本质上不同于成人。然而，我们对各国社会文化背景的了解是有限的。本研究使用了来自35个社会的95,576名儿童的调查数据，并提出了一个三面文化框架，涵盖了集体主义、权力对等和侵略性的文化维度，涉及性别和情境互动。这项研究挑战了在社会化过程中父母的价值观普遍转移给孩子的观点。所提出的框架在改善学校体验、语言干预计划和儿童营销等多个领域具有社会和商业意义。关键词:青少年;儿童;文化;青春期前;数据可用性声明本出版物中使用的数据来自第三波儿童世界项目:儿童生活和福祉的国际调查(www.isciweb.org)。本文仅代表作者个人观点，并不代表ISCWeB的观点。注1在训练幼儿的背景下，Findlay (Citation1906, p. 72)介绍了关于儿童记忆和他们所看到的事物的内外世界这两个术语。我建议用“灵感圈”这个词来形容与家庭成员的互动，就像无机化学一样。内球(或键合)电子转移是通过桥接配体在配合物之间发生的化学反应。至少其中一个复合体需要允许桥梁形成。外层电子转移发生在复合物之间，这些复合物在转移事件发生之前、期间和之后都保持分离和完整(Douthwaite Citation2011)。在几何学中，一个实体的内球面(或内切球)是一个与实体的所有面相切的球体，而圆周球面(或外缘球面)则与实体的所有外部顶点相切。
{"title":"A Study of Children’s Culture across 35 Societies","authors":"Wolfgang Messner","doi":"10.1080/08961530.2023.2268274","DOIUrl":"https://doi.org/10.1080/08961530.2023.2268274","url":null,"abstract":"AbstractChildren are inherently different from adults. Yet, our understanding of their sociocultural contexts across countries is limited. This study uses survey data from 95,576 children from 35 societies and proposes a three-faceted cultural framework that covers the cultural dimensions of collectivism, power equivalence, and aggressiveness with respect to gender and contextual interactions. The study challenges the idea of a general transfer of parents’ values to children during the socialization process. The proposed framework has social and business relevance for diverse areas such as improving school experiences, speech-language intervention programs, and marketing to children.Keywords: Adolescentschildhoodchildrenculturepreadolescencesocializationvalues Disclosure statementNo potential conflict of interest was reported by the author.Data availability statementThe data used in this publication comes from the third wave of Children’s Worlds project: An international survey of children’s lives and well-being (www.isciweb.org). The views expressed here are those of the author, they are not necessarily those of ISCWeB.Notes1 In the context of training young children, Findlay (Citation1906, p. 72) introduced the terms in- and outworld with respect to what children remember versus what they see. I suggest to use the term insphere for interactions with immediate family at home in analogy to inorganic chemistry. An inner sphere (or bonded) electron transfer is a chemical reaction that occurs between complexes via a bridging ligand. At least one of the complexes needs to allow the bridge to form. An outer sphere electron transfer occurs between complexes that remain separate and intact before, during, and after the transfer event (Douthwaite Citation2011). In geometry, the insphere (or inscribed sphere) of a solid is a sphere that is tangent to all faces of the solid, whereas the circumsphere (or circumscribed sphere) touches all the outer vertices of a solid.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136113283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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