Pub Date : 2022-01-04DOI: 10.1080/08961530.2021.2022062
Alessandro De Nisco, S. Oduro
Abstract Despite considerable research, empirical results on the relationship between partitioned country-of-origin (COO) and consumer behavior remain inconclusive and conflicting. This study aims to examine the (a) overall and disaggregate effects of selected COO sub-components (country-of-brand, country-of-design, country-of-manufacture/assembly, and country-of-parts) on product evaluation, brand evaluation, and purchase intentions; and (b) effect of selected study methodological and contextual characteristics on the focal relationship. The study employs a meta-analysis to synthesize prior literature regarding the partitioned COO—consumer behavior relationship of 82 independent samples in 64 empirical papers published in the last 30 years, including 25,827 observations and 1,239 effect sizes. Results reveal that partitioned COO has a significant, positive influence on consumer behavior; however, our subgroup analysis demonstrates that the impact on purchase intention is significantly larger than product evaluation and brand evaluation. Moreover, findings disclose that country-of-brand (COB) effect is the largest and interacts strongly with purchase intention than the effects and interactions of the other partitioned sub-components. Again, the moderator analysis shows that these effects depend on contextual and methodological factors (i.e., cues, culture, product stimulus level, product category, and study design). These findings advance COO research by clarifying the anecdotal mixed results, pointing out relevant managerial implications, and identifying potential avenues for further research.
{"title":"Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis","authors":"Alessandro De Nisco, S. Oduro","doi":"10.1080/08961530.2021.2022062","DOIUrl":"https://doi.org/10.1080/08961530.2021.2022062","url":null,"abstract":"Abstract Despite considerable research, empirical results on the relationship between partitioned country-of-origin (COO) and consumer behavior remain inconclusive and conflicting. This study aims to examine the (a) overall and disaggregate effects of selected COO sub-components (country-of-brand, country-of-design, country-of-manufacture/assembly, and country-of-parts) on product evaluation, brand evaluation, and purchase intentions; and (b) effect of selected study methodological and contextual characteristics on the focal relationship. The study employs a meta-analysis to synthesize prior literature regarding the partitioned COO—consumer behavior relationship of 82 independent samples in 64 empirical papers published in the last 30 years, including 25,827 observations and 1,239 effect sizes. Results reveal that partitioned COO has a significant, positive influence on consumer behavior; however, our subgroup analysis demonstrates that the impact on purchase intention is significantly larger than product evaluation and brand evaluation. Moreover, findings disclose that country-of-brand (COB) effect is the largest and interacts strongly with purchase intention than the effects and interactions of the other partitioned sub-components. Again, the moderator analysis shows that these effects depend on contextual and methodological factors (i.e., cues, culture, product stimulus level, product category, and study design). These findings advance COO research by clarifying the anecdotal mixed results, pointing out relevant managerial implications, and identifying potential avenues for further research.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"592 - 615"},"PeriodicalIF":3.3,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48333816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1080/08961530.2022.2025011
C. D. di Benedetto
{"title":"Advertising and the Marketplace By Lynne Pepall and Dan Richards","authors":"C. D. di Benedetto","doi":"10.1080/08961530.2022.2025011","DOIUrl":"https://doi.org/10.1080/08961530.2022.2025011","url":null,"abstract":"","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"110 - 112"},"PeriodicalIF":3.3,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47283894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There are more than 800,000 pregnancy losses in the US each year but the numbers do not explain the lived experience of loss. Twelve authors shared deep and descriptive accounts of their losses and as a commentator, I elevated specific themes from their writing to apply an ethical lens. Depth of grief, poor communication from care providers or others, testing and the disposition of fetal remains, fear, sense of failure, and an important missing component-miscarriage or fetal death in the context of a pregnancy that was unwanted-are considered.
{"title":"Ethical Response to Perinatal Loss-Communication Is Nearly Everything.","authors":"Tammara Ruiz Ziegler","doi":"10.1353/nib.2022.0056","DOIUrl":"10.1353/nib.2022.0056","url":null,"abstract":"<p><p>There are more than 800,000 pregnancy losses in the US each year but the numbers do not explain the lived experience of loss. Twelve authors shared deep and descriptive accounts of their losses and as a commentator, I elevated specific themes from their writing to apply an ethical lens. Depth of grief, poor communication from care providers or others, testing and the disposition of fetal remains, fear, sense of failure, and an important missing component-miscarriage or fetal death in the context of a pregnancy that was unwanted-are considered.</p>","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"23 1","pages":"215-219"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82001189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.1080/08961530.2021.2022061
Morteza Abolhasani, Z. Golrokhi
Abstract Music is considered as an effective tool in shaping consumers’ responses to advertising. The present study examines the effects of mildly incongruent background music upon consumers’ responses to restaurant advertising. It integrates country of origin and genre congruity of music in a single congruity framework through focusing more closely upon the twin components of congruity (expectancy and relevancy) and examines how various quadrants of musical in/congruity affect consumers’ cognitive responses and behavioral intentions. Between-subjects experiment was conducted to explore participants’ responses to an advertisement promoting a fictitious Italian restaurant. Findings indicate how the deliberate crafting of musical incongruity can be used to engage and amuse consumers, proposing that resolving mild musical incongruity may enhance consumers’ attitude toward advertising, perception of brand image and quality, as well as their purchase intent. The present research develops, refines, and redefines the concept of musical congruity in advertising and offers the first empirical evidence for the positive effects of using purposeful, mildly incongruent music upon consumers’ cognitive responses to advertising as well as their behavioral intentions.
{"title":"Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising","authors":"Morteza Abolhasani, Z. Golrokhi","doi":"10.1080/08961530.2021.2022061","DOIUrl":"https://doi.org/10.1080/08961530.2021.2022061","url":null,"abstract":"Abstract Music is considered as an effective tool in shaping consumers’ responses to advertising. The present study examines the effects of mildly incongruent background music upon consumers’ responses to restaurant advertising. It integrates country of origin and genre congruity of music in a single congruity framework through focusing more closely upon the twin components of congruity (expectancy and relevancy) and examines how various quadrants of musical in/congruity affect consumers’ cognitive responses and behavioral intentions. Between-subjects experiment was conducted to explore participants’ responses to an advertisement promoting a fictitious Italian restaurant. Findings indicate how the deliberate crafting of musical incongruity can be used to engage and amuse consumers, proposing that resolving mild musical incongruity may enhance consumers’ attitude toward advertising, perception of brand image and quality, as well as their purchase intent. The present research develops, refines, and redefines the concept of musical congruity in advertising and offers the first empirical evidence for the positive effects of using purposeful, mildly incongruent music upon consumers’ cognitive responses to advertising as well as their behavioral intentions.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"567 - 591"},"PeriodicalIF":3.3,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48553661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-27DOI: 10.1080/08961530.2021.2020702
Iliana E. Aguilar-Rodríguez, L. Arias-Bolzmann
Abstract This research is the first to analyze the relationship between lifestyles and purchase intentions in first-generation bicultural consumers residing in Canada. It applies the Activities, Interests, and Opinions (AIO) model and the Theory of Planned Behavior (TPB) and includes education level as a moderating variable to find differences in consumption between the country of origin and the host country. A total of 194 personal surveys were administered. The data were analyzed using structural equation modeling and one-way analysis of variance (ANOVA), suggesting that subjective norm predicts purchase intention, being positively related to Health and Optimism and Household Oriented and Industrious, and negatively related to Self-reliance and Leadership. A negative impact was found between the education level and the subjective norm, which was significant concerning the host country. The study also revealed that the subjective norm is positively related to Health and Optimism and negatively related to Self-reliance and Leadership, improving the model’s predictive accuracy when the educational level is involved. The findings demonstrate the usefulness of TPB and provide marketers with better identification of psychographic market segments.
{"title":"Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers","authors":"Iliana E. Aguilar-Rodríguez, L. Arias-Bolzmann","doi":"10.1080/08961530.2021.2020702","DOIUrl":"https://doi.org/10.1080/08961530.2021.2020702","url":null,"abstract":"Abstract This research is the first to analyze the relationship between lifestyles and purchase intentions in first-generation bicultural consumers residing in Canada. It applies the Activities, Interests, and Opinions (AIO) model and the Theory of Planned Behavior (TPB) and includes education level as a moderating variable to find differences in consumption between the country of origin and the host country. A total of 194 personal surveys were administered. The data were analyzed using structural equation modeling and one-way analysis of variance (ANOVA), suggesting that subjective norm predicts purchase intention, being positively related to Health and Optimism and Household Oriented and Industrious, and negatively related to Self-reliance and Leadership. A negative impact was found between the education level and the subjective norm, which was significant concerning the host country. The study also revealed that the subjective norm is positively related to Health and Optimism and negatively related to Self-reliance and Leadership, improving the model’s predictive accuracy when the educational level is involved. The findings demonstrate the usefulness of TPB and provide marketers with better identification of psychographic market segments.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"35 1","pages":"30 - 46"},"PeriodicalIF":3.3,"publicationDate":"2021-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42559595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-12DOI: 10.1080/08961530.2021.2012313
Yllka Azemi, Ranjan B. Kini
Abstract Although recovery strategy literature is developing rapidly, less is known about e-commerce customers’ recovery expectations in settings at different stages of e-commerce maturity. Using a grounded theoretical paradigm and drawing on the decoy effect and paradox of choice theories, we explore customers’ recovery expectations by analyzing 110 interviews with e-commerce customers and e-commerce managers in two settings at different stages of e-commerce maturity: Kosovo and the USA (Study 1). We propose a framework with three types of customers whose emotions during service failure and recovery (indicated by their recovery language), and the type of service failure experienced are cues to their recovery expectations. Utilizing exploratory factor analysis, this framework is validated through a survey of 171 randomly selected e-commerce customers (Study 2). The findings expand theoretical understanding, and provide managers with guidelines for the alignment of customers’ expectations and e-commerce recovery delivery.
{"title":"An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity","authors":"Yllka Azemi, Ranjan B. Kini","doi":"10.1080/08961530.2021.2012313","DOIUrl":"https://doi.org/10.1080/08961530.2021.2012313","url":null,"abstract":"Abstract Although recovery strategy literature is developing rapidly, less is known about e-commerce customers’ recovery expectations in settings at different stages of e-commerce maturity. Using a grounded theoretical paradigm and drawing on the decoy effect and paradox of choice theories, we explore customers’ recovery expectations by analyzing 110 interviews with e-commerce customers and e-commerce managers in two settings at different stages of e-commerce maturity: Kosovo and the USA (Study 1). We propose a framework with three types of customers whose emotions during service failure and recovery (indicated by their recovery language), and the type of service failure experienced are cues to their recovery expectations. Utilizing exploratory factor analysis, this framework is validated through a survey of 171 randomly selected e-commerce customers (Study 2). The findings expand theoretical understanding, and provide managers with guidelines for the alignment of customers’ expectations and e-commerce recovery delivery.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"537 - 551"},"PeriodicalIF":3.3,"publicationDate":"2021-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47655546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-10DOI: 10.1080/08961530.2021.2012865
Marwa Abdulsalam, Wirawan Dony Dahana
Abstract This study investigates how tourists’ involvement with certain products that originate in a destination country influences their expenditures on these products during their trips to the country. Based on the extant literature, we propose a model that accounts for the mediating mechanisms of place attachment, overall satisfaction, and visit frequency. The relationships between the model’s variables are empirically examined using data collected from 1,314 Chinese tourists who had travel experiences in Japan and varying levels of involvement with Japanese cosmetic products. Contrary to our expectations, the result for the direct effect of product involvement on purchase amount is negative and significant. However, the indirect effects of product involvement through place attachment and overall satisfaction are both significantly positive and appear to surpass the negativity of the direct effect. Thus, this study confirms that tourists’ involvement with a product will cause them to spend more money on the product. The implications for local retailers and manufacturers to increase revenue from inbound tourists are discussed.
{"title":"Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency","authors":"Marwa Abdulsalam, Wirawan Dony Dahana","doi":"10.1080/08961530.2021.2012865","DOIUrl":"https://doi.org/10.1080/08961530.2021.2012865","url":null,"abstract":"Abstract This study investigates how tourists’ involvement with certain products that originate in a destination country influences their expenditures on these products during their trips to the country. Based on the extant literature, we propose a model that accounts for the mediating mechanisms of place attachment, overall satisfaction, and visit frequency. The relationships between the model’s variables are empirically examined using data collected from 1,314 Chinese tourists who had travel experiences in Japan and varying levels of involvement with Japanese cosmetic products. Contrary to our expectations, the result for the direct effect of product involvement on purchase amount is negative and significant. However, the indirect effects of product involvement through place attachment and overall satisfaction are both significantly positive and appear to surpass the negativity of the direct effect. Thus, this study confirms that tourists’ involvement with a product will cause them to spend more money on the product. The implications for local retailers and manufacturers to increase revenue from inbound tourists are discussed.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"552 - 566"},"PeriodicalIF":3.3,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48277672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-10DOI: 10.1080/08961530.2021.2006105
Tendai Chikweche, James Lappeman, Paul Egan
Abstract This research reports on a cross-country based investigation of the floating middle class in Africa demonstrating how their behavior and structure influences the design of marketing mix strategies used by marketers. Questionnaires were used to collect data in ten African cities. Key findings include the importance of branding and core drivers for purchase such as durability, origin, popularity, affordability, and a unique circle of quality variables. Innovative adaptations for pricing, distribution and marketing communications are outlined to assist marketers develop appropriate context relevant strategies to target the floating middle class. The discussion also outlines theoretical and practical implications.
{"title":"Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations","authors":"Tendai Chikweche, James Lappeman, Paul Egan","doi":"10.1080/08961530.2021.2006105","DOIUrl":"https://doi.org/10.1080/08961530.2021.2006105","url":null,"abstract":"Abstract This research reports on a cross-country based investigation of the floating middle class in Africa demonstrating how their behavior and structure influences the design of marketing mix strategies used by marketers. Questionnaires were used to collect data in ten African cities. Key findings include the importance of branding and core drivers for purchase such as durability, origin, popularity, affordability, and a unique circle of quality variables. Innovative adaptations for pricing, distribution and marketing communications are outlined to assist marketers develop appropriate context relevant strategies to target the floating middle class. The discussion also outlines theoretical and practical implications.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"517 - 536"},"PeriodicalIF":3.3,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46946200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-17DOI: 10.1080/08961530.2021.2000919
G. K. Matharu, Tania von der Heidt, G. Sorwar, Achchuthan Sivapalan
Abstract Young people in India might be expected to contribute substantially to the demand for organic food. Yet little empirical research has been undertaken on the factors that drive organic food purchase of young Indians, and how organic food purchase intentions translate into purchase behavior. Drawing on the theory of planned behavior and informed by consumer behavior literature, this paper presents a model with five antecedents of organic food purchase intention and its relationship with purchase behavior. Survey data were obtained from 401 students at higher education institutions in North India. Through structural equation modeling attitude toward organic food purchases and subjective norms were found to significantly influence organic food purchase intention. Organic food purchase intention was found to strongly predict organic food purchase behavior. The research findings may assist Indian and international organic food producers and marketers in fine-tuning their strategies toward the particular demographic of young Indian buyers.
{"title":"What Motivates Young Indian Consumers to Buy Organic Food?","authors":"G. K. Matharu, Tania von der Heidt, G. Sorwar, Achchuthan Sivapalan","doi":"10.1080/08961530.2021.2000919","DOIUrl":"https://doi.org/10.1080/08961530.2021.2000919","url":null,"abstract":"Abstract Young people in India might be expected to contribute substantially to the demand for organic food. Yet little empirical research has been undertaken on the factors that drive organic food purchase of young Indians, and how organic food purchase intentions translate into purchase behavior. Drawing on the theory of planned behavior and informed by consumer behavior literature, this paper presents a model with five antecedents of organic food purchase intention and its relationship with purchase behavior. Survey data were obtained from 401 students at higher education institutions in North India. Through structural equation modeling attitude toward organic food purchases and subjective norms were found to significantly influence organic food purchase intention. Organic food purchase intention was found to strongly predict organic food purchase behavior. The research findings may assist Indian and international organic food producers and marketers in fine-tuning their strategies toward the particular demographic of young Indian buyers.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"497 - 516"},"PeriodicalIF":3.3,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46472184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-27DOI: 10.1080/08961530.2021.1992696
Mohamed Omran, D. Ramdhony, Kimberly Gleason, Ashraf Khallaf
Abstract This study provides an overview of the incentives for Muslims and non-Muslims to adopt Islamic Banking (IB) products in non-Muslim developing country. Data is collected from a sample of 1,128 Mauritians. Religion is found to have a significant influence on the intention to adopt IB products. Our results support the prediction of the theory of reasoned action as an individual is more likely to adopt IB product if he/she understands the relevant concepts and terminologies. The adoption of IB products for Muslim customers is significantly associated with bank selection criteria. Further, we provide evidence of a home country bias related to a set of financial products, as well as tactics successful in overcoming the costs of the liability of foreignness in incentivizing cultural “out-groups” to adopt IB products. Our study contributes to the literature on the motivation of individuals to adopt IB products, which is highly relevant for Islamic banks worldwide that seek to offer similar products and attract new customers. We provide implications for bank marketing managers facing the challenge of increasing adoption of new financial services and products in markets where customers may not be aware of the associated benefits due to cultural, religious, or ethnic barriers.
{"title":"Islamic Banking Products: Home Country Bias and Majority Out-Group Consumption","authors":"Mohamed Omran, D. Ramdhony, Kimberly Gleason, Ashraf Khallaf","doi":"10.1080/08961530.2021.1992696","DOIUrl":"https://doi.org/10.1080/08961530.2021.1992696","url":null,"abstract":"Abstract This study provides an overview of the incentives for Muslims and non-Muslims to adopt Islamic Banking (IB) products in non-Muslim developing country. Data is collected from a sample of 1,128 Mauritians. Religion is found to have a significant influence on the intention to adopt IB products. Our results support the prediction of the theory of reasoned action as an individual is more likely to adopt IB product if he/she understands the relevant concepts and terminologies. The adoption of IB products for Muslim customers is significantly associated with bank selection criteria. Further, we provide evidence of a home country bias related to a set of financial products, as well as tactics successful in overcoming the costs of the liability of foreignness in incentivizing cultural “out-groups” to adopt IB products. Our study contributes to the literature on the motivation of individuals to adopt IB products, which is highly relevant for Islamic banks worldwide that seek to offer similar products and attract new customers. We provide implications for bank marketing managers facing the challenge of increasing adoption of new financial services and products in markets where customers may not be aware of the associated benefits due to cultural, religious, or ethnic barriers.","PeriodicalId":47051,"journal":{"name":"Journal of International Consumer Marketing","volume":"34 1","pages":"480 - 495"},"PeriodicalIF":3.3,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48318763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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