Pub Date : 2020-10-30DOI: 10.1108/ijsms-10-2019-0111
S. Shoffner, Mark A. Slavich, G. Koo
PurposeIn 2017, the National Basketball Association (NBA) became the first major professional North American sport league to adopt jersey sponsorship. While professional leagues across the globe have allowed this practice for decades, the NBA's decision marked what may be the start of a new trend in North American sport sponsorship. With this in mind, the current study sought to assess the impact of fans' perceptions of these sponsorships on sponsor- and team-related outcomes.Design/methodology/approachAn online sample of 301 NBA fans across the United States was conducted through Amazon's MTurk.FindingsResults exhibited the importance of sponsorship authenticity, which maintained the strongest influence on sponsor- and team-related outcomes. Brand–team fit, sponsorship familiarity and sponsorship identification were also assessed, with mixed results for each factor.Originality/valueResults of these findings related to sponsorship authenticity and consequent practical and theoretical implications are discussed, and areas for future research are provided.
{"title":"New jerseys: exploring the influence of NBA team jersey sponsorships on teams and sponsors","authors":"S. Shoffner, Mark A. Slavich, G. Koo","doi":"10.1108/ijsms-10-2019-0111","DOIUrl":"https://doi.org/10.1108/ijsms-10-2019-0111","url":null,"abstract":"PurposeIn 2017, the National Basketball Association (NBA) became the first major professional North American sport league to adopt jersey sponsorship. While professional leagues across the globe have allowed this practice for decades, the NBA's decision marked what may be the start of a new trend in North American sport sponsorship. With this in mind, the current study sought to assess the impact of fans' perceptions of these sponsorships on sponsor- and team-related outcomes.Design/methodology/approachAn online sample of 301 NBA fans across the United States was conducted through Amazon's MTurk.FindingsResults exhibited the importance of sponsorship authenticity, which maintained the strongest influence on sponsor- and team-related outcomes. Brand–team fit, sponsorship familiarity and sponsorship identification were also assessed, with mixed results for each factor.Originality/valueResults of these findings related to sponsorship authenticity and consequent practical and theoretical implications are discussed, and areas for future research are provided.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-10-2019-0111","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45862678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-27DOI: 10.1108/ijsms-05-2020-0091
A. Yüce, H. Katırcı, Sevda Gökce Yüce
PurposeThe purpose of this study is to examine the stadiums in Turkey within the scope of sustainability and evaluate their impact on sustainable urban development.Design/methodology/approachIn the study, at first, the “Sustainable Stadium Assessment Tool”, where the final score ranges from 0 to 100 and the evaluation is made as bronze, silver, gold and platinum according to the score ranges, is developed. With this assessment tool, a total of 20 stadiums built or renovated/restored between 2008 and 2018 in Turkey is examined in social, environmental, economic dimensions within the scope of sustainability, and the current situation is revealed within the frame of sustainable urban development.FindingsAs a result of the study, it was determined that among the stadiums evaluated, only two stadiums have sustainability properties at platinum level, three stadiums at gold level while the remaining stadiums mainly at silver level.Originality/valueTo date, no assessment tool has been created in the field of sports management that can assess the sustainable properties of stadiums. Therefore, the “Sustainable Stadium Assessment Tool” created within the scope of the study is the foremost in the field of sports sciences and sports management with its different qualities in national and international terms. In addition, the examination of the stadiums in the social, environmental, economic dimensions within the scope of sustainability and revealed the current situation is also the first, and it contains information that will make very significant scientific contributions to the relevant field.
{"title":"Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey","authors":"A. Yüce, H. Katırcı, Sevda Gökce Yüce","doi":"10.1108/ijsms-05-2020-0091","DOIUrl":"https://doi.org/10.1108/ijsms-05-2020-0091","url":null,"abstract":"PurposeThe purpose of this study is to examine the stadiums in Turkey within the scope of sustainability and evaluate their impact on sustainable urban development.Design/methodology/approachIn the study, at first, the “Sustainable Stadium Assessment Tool”, where the final score ranges from 0 to 100 and the evaluation is made as bronze, silver, gold and platinum according to the score ranges, is developed. With this assessment tool, a total of 20 stadiums built or renovated/restored between 2008 and 2018 in Turkey is examined in social, environmental, economic dimensions within the scope of sustainability, and the current situation is revealed within the frame of sustainable urban development.FindingsAs a result of the study, it was determined that among the stadiums evaluated, only two stadiums have sustainability properties at platinum level, three stadiums at gold level while the remaining stadiums mainly at silver level.Originality/valueTo date, no assessment tool has been created in the field of sports management that can assess the sustainable properties of stadiums. Therefore, the “Sustainable Stadium Assessment Tool” created within the scope of the study is the foremost in the field of sports sciences and sports management with its different qualities in national and international terms. In addition, the examination of the stadiums in the social, environmental, economic dimensions within the scope of sustainability and revealed the current situation is also the first, and it contains information that will make very significant scientific contributions to the relevant field.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-05-2020-0091","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44947392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.1108/IJSMS-01-2020-0009
Aaron von Felbert, C. Breuer
PurposeAs the superiority of sports celebrities' endorsements has been questioned, the purpose of this study is to identify various types of endorsers' direct and indirect effects on consumers' purchase intentions.Design/methodology/approachEmpirical data were collected from 240 useful responses to an online experiment, and research hypotheses were tested using (moderated) serial mediation analyses.FindingsThe study's findings indicate that an endorser has a positive influence on consumers' purchase intentions through their perceptions of the advertisement and the endorsed brand. A moderated serial mediation analysis finds differences in the four types of endorsers analyzed. A sports celebrity is the most effective type of endorser in increasing consumers' purchase intentions, whereas endorsements by company managers and peer consumers, while also positive, are less effective in influencing advertising outcomes. An expert's endorsement is comparable to that of a manager but not significant.Research limitations/implicationsThe generalizability of the study's findings is limited because of a restricted data sample, the use of fictitious endorsers and the limited number of product categories and brands analyzed.Originality/valueThe study systematically analyzes the behavioral influence of four types of endorsers on consumers' purchase intentions, mediated by their perceptions of the advertisements and the endorsed brand. The results of this analysis extend the current state of endorsement research, indicating that endorsements should be integrated into companies' marketing strategies and provide marketing professionals practical guidance on which type of endorser is most effective in influencing advertising outcomes.
{"title":"How the type of sports-related endorser influences consumers' purchase intentions","authors":"Aaron von Felbert, C. Breuer","doi":"10.1108/IJSMS-01-2020-0009","DOIUrl":"https://doi.org/10.1108/IJSMS-01-2020-0009","url":null,"abstract":"PurposeAs the superiority of sports celebrities' endorsements has been questioned, the purpose of this study is to identify various types of endorsers' direct and indirect effects on consumers' purchase intentions.Design/methodology/approachEmpirical data were collected from 240 useful responses to an online experiment, and research hypotheses were tested using (moderated) serial mediation analyses.FindingsThe study's findings indicate that an endorser has a positive influence on consumers' purchase intentions through their perceptions of the advertisement and the endorsed brand. A moderated serial mediation analysis finds differences in the four types of endorsers analyzed. A sports celebrity is the most effective type of endorser in increasing consumers' purchase intentions, whereas endorsements by company managers and peer consumers, while also positive, are less effective in influencing advertising outcomes. An expert's endorsement is comparable to that of a manager but not significant.Research limitations/implicationsThe generalizability of the study's findings is limited because of a restricted data sample, the use of fictitious endorsers and the limited number of product categories and brands analyzed.Originality/valueThe study systematically analyzes the behavioral influence of four types of endorsers on consumers' purchase intentions, mediated by their perceptions of the advertisements and the endorsed brand. The results of this analysis extend the current state of endorsement research, indicating that endorsements should be integrated into companies' marketing strategies and provide marketing professionals practical guidance on which type of endorser is most effective in influencing advertising outcomes.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/IJSMS-01-2020-0009","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44565010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-22DOI: 10.1108/IJSMS-01-2020-0012
D. Papadimitriou, A. Apostolopoulou, S. Branvold, D. Gargalianos
PurposeBuilding on existing sport licensing research from the North American market, the primary goal of this study was to explore meanings embedded in sport licensed products in the Greek sport market. The secondary goal was to examine the extent to which product meanings can predict favorable sport consumer behaviors.Design/methodology/approachData were collected from football and basketball fans of the two biggest professional sport clubs in Greece. A total of 255 Greek fans completed the surveys. Data were analyzed using exploratory and confirmatory factor analysis and structural equation modeling.FindingsThe findings uncovered a 14-item solution to capture the meanings attached to sport licensed products in the Greek market, including four factors-sources: experience, socialization, aesthetics and locality. Meanings related to aesthetics and experience significantly and positively predicted customer satisfaction, word-of-mouth communication, purchase intention and willingness to pay a price premium for licensed products of one's favorite team.Practical implicationsFrom a practical standpoint, this study shows that sport licensed products need to be positioned in the market based on their aesthetic quality. Also, communication plans that associate these products with opportunities for unique experiences, relationships with other fans and a connection to one's local community can drive sales, especially in less developed sport markets such as Greece.Originality/valueThis research contributes to existing literature by highlighting the prominent role of the aesthetic appeal of team licensed products as well as the experience of sport consumers as sources of meaning and value for the owners of those products.
{"title":"Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry","authors":"D. Papadimitriou, A. Apostolopoulou, S. Branvold, D. Gargalianos","doi":"10.1108/IJSMS-01-2020-0012","DOIUrl":"https://doi.org/10.1108/IJSMS-01-2020-0012","url":null,"abstract":"PurposeBuilding on existing sport licensing research from the North American market, the primary goal of this study was to explore meanings embedded in sport licensed products in the Greek sport market. The secondary goal was to examine the extent to which product meanings can predict favorable sport consumer behaviors.Design/methodology/approachData were collected from football and basketball fans of the two biggest professional sport clubs in Greece. A total of 255 Greek fans completed the surveys. Data were analyzed using exploratory and confirmatory factor analysis and structural equation modeling.FindingsThe findings uncovered a 14-item solution to capture the meanings attached to sport licensed products in the Greek market, including four factors-sources: experience, socialization, aesthetics and locality. Meanings related to aesthetics and experience significantly and positively predicted customer satisfaction, word-of-mouth communication, purchase intention and willingness to pay a price premium for licensed products of one's favorite team.Practical implicationsFrom a practical standpoint, this study shows that sport licensed products need to be positioned in the market based on their aesthetic quality. Also, communication plans that associate these products with opportunities for unique experiences, relationships with other fans and a connection to one's local community can drive sales, especially in less developed sport markets such as Greece.Originality/valueThis research contributes to existing literature by highlighting the prominent role of the aesthetic appeal of team licensed products as well as the experience of sport consumers as sources of meaning and value for the owners of those products.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/IJSMS-01-2020-0012","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45204367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-15DOI: 10.1108/IJSMS-04-2020-0070
K. C. Mayer, E. Hungenberg
PurposeThe purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a motivator positively impacting attendance or a constraint negatively impacting attendance. Rather, when accounting for the context of the setting (e.g. sport, playing level, locality, patron type, etc.), some areas belong on a spectrum that fluctuates between positive and negative impacts on attendance that are dependent on the context of the given environment.Design/methodology/approachThrough factor analysis and structural equation modeling, the proposed model attempted to explain relationships between five second-order factors and game attendance, which expanded to include the new internal contextual and external contextual factors, and ultimately team fandom.FindingsThe results indicated three significant main effects where internal contextual exhibited a positive relationship with attendance, while constraints and external contextual demonstrated a negative relationship. Internal and external motives were not significant. Further, the moderating effect of high and low sport interest groupings largely indicated no significant spectator differences. The model explained 24% of the variance in attendance, and attendance accounted for 41% of the variance in team fandom.Originality/valueAttendance is intricate, and this study highlighted the importance of considering and adapting to the sporting context as some factors exist on a sport attendance behavior spectrum and differently impact spectators positively or negatively, given the context of the setting. Further, in this lower-level sport setting, consumers viewed minor league hockey more as a leisure commodity than a premier sport contest.
{"title":"Sport attendance behavior spectrum: motivators, constraints and context","authors":"K. C. Mayer, E. Hungenberg","doi":"10.1108/IJSMS-04-2020-0070","DOIUrl":"https://doi.org/10.1108/IJSMS-04-2020-0070","url":null,"abstract":"PurposeThe purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a motivator positively impacting attendance or a constraint negatively impacting attendance. Rather, when accounting for the context of the setting (e.g. sport, playing level, locality, patron type, etc.), some areas belong on a spectrum that fluctuates between positive and negative impacts on attendance that are dependent on the context of the given environment.Design/methodology/approachThrough factor analysis and structural equation modeling, the proposed model attempted to explain relationships between five second-order factors and game attendance, which expanded to include the new internal contextual and external contextual factors, and ultimately team fandom.FindingsThe results indicated three significant main effects where internal contextual exhibited a positive relationship with attendance, while constraints and external contextual demonstrated a negative relationship. Internal and external motives were not significant. Further, the moderating effect of high and low sport interest groupings largely indicated no significant spectator differences. The model explained 24% of the variance in attendance, and attendance accounted for 41% of the variance in team fandom.Originality/valueAttendance is intricate, and this study highlighted the importance of considering and adapting to the sporting context as some factors exist on a sport attendance behavior spectrum and differently impact spectators positively or negatively, given the context of the setting. Further, in this lower-level sport setting, consumers viewed minor league hockey more as a leisure commodity than a premier sport contest.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/IJSMS-04-2020-0070","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47289600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1108/IJSMS-04-2020-0053
Michael T. Friedman, Adam S. Beissel
PurposeThe purpose of this paper is to reframe analyses of stadium and arena subsidization policies from perspectives centered upon economic and financial issues toward a perspective focused on broader issues of urban governance and the public purposes of sports facilities. Such assessments would provide a better understanding of whether such use of public resources represents good public policy.Design/methodology/approachTo demonstrate this, the paper uses an integrated literature review to offer a historical analysis of sport facility development within the context of the broader assumptions that shape public policy and how sports have been used toward achieving particular public goals. This history provides a foundation for an analysis of sports facility development within the current moment as cities require team owners to invest in redevelopment activities in the neighborhoods surrounding sports facilities.FindingsThis paper asserts that focusing on the economic and financial aspects of sports facility development is a perspective that is too narrow. Instead, this paper shows that a more holistic approach, beginning with the dominant mode of urban governance and how its assumptions underlie the public purposes for which stadiums and arenas are used, provides a better explanatory framework and a deeper understanding of the issue in the contemporary moment.Originality/valueMoving beyond the question of economic efficacy, the public purpose-centered approach of this paper seeks to place subsidization policies into a broader dialog with other priorities toward maximizing the public good among the broadest population.
{"title":"Beyond “who pays?”: stadium development and urban governance","authors":"Michael T. Friedman, Adam S. Beissel","doi":"10.1108/IJSMS-04-2020-0053","DOIUrl":"https://doi.org/10.1108/IJSMS-04-2020-0053","url":null,"abstract":"PurposeThe purpose of this paper is to reframe analyses of stadium and arena subsidization policies from perspectives centered upon economic and financial issues toward a perspective focused on broader issues of urban governance and the public purposes of sports facilities. Such assessments would provide a better understanding of whether such use of public resources represents good public policy.Design/methodology/approachTo demonstrate this, the paper uses an integrated literature review to offer a historical analysis of sport facility development within the context of the broader assumptions that shape public policy and how sports have been used toward achieving particular public goals. This history provides a foundation for an analysis of sports facility development within the current moment as cities require team owners to invest in redevelopment activities in the neighborhoods surrounding sports facilities.FindingsThis paper asserts that focusing on the economic and financial aspects of sports facility development is a perspective that is too narrow. Instead, this paper shows that a more holistic approach, beginning with the dominant mode of urban governance and how its assumptions underlie the public purposes for which stadiums and arenas are used, provides a better explanatory framework and a deeper understanding of the issue in the contemporary moment.Originality/valueMoving beyond the question of economic efficacy, the public purpose-centered approach of this paper seeks to place subsidization policies into a broader dialog with other priorities toward maximizing the public good among the broadest population.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/IJSMS-04-2020-0053","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43982726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-09DOI: 10.1108/ijsms-12-2019-0142
Soyoung Joo, Jakeun Koo, B. Nichols
PurposeThis study examines the effects of congruence and reliability on cause-brand alliance (CBA) program attitudes—exploring how CBA program attitudes and sport entity attitudes affect attitudes toward a sport-related and sport-unrelated brand in a single CBA.Design/methodology/approachAbout 240 survey participants answered questions before and after being exposed to information about the NFL Play 60 program. Consistent partial least squares structural equation modeling is utilized to test the hypotheses.FindingsResults suggest both congruence and reliability positively influence CBA program success; and both sport-related and sport-unrelated brands positively affect consumer attitudes when they participate in a CBA with a high-profile sport entity. This occurs directly through CBA program attitudes for a sport-unrelated brand and indirectly through sport entity attitudes for a sport-related brand.Originality/valueThis study extends the CBA literature in sports by showing (1) the role of reliability on CBA program attitudes, (2) the role of sport entity attitudes on other cause partner attitudes and (3) different paths for sport-related versus sport-unrelated brands that are partnered with a premium sport entity to achieve CBA program brand enhancements.
{"title":"Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes","authors":"Soyoung Joo, Jakeun Koo, B. Nichols","doi":"10.1108/ijsms-12-2019-0142","DOIUrl":"https://doi.org/10.1108/ijsms-12-2019-0142","url":null,"abstract":"PurposeThis study examines the effects of congruence and reliability on cause-brand alliance (CBA) program attitudes—exploring how CBA program attitudes and sport entity attitudes affect attitudes toward a sport-related and sport-unrelated brand in a single CBA.Design/methodology/approachAbout 240 survey participants answered questions before and after being exposed to information about the NFL Play 60 program. Consistent partial least squares structural equation modeling is utilized to test the hypotheses.FindingsResults suggest both congruence and reliability positively influence CBA program success; and both sport-related and sport-unrelated brands positively affect consumer attitudes when they participate in a CBA with a high-profile sport entity. This occurs directly through CBA program attitudes for a sport-unrelated brand and indirectly through sport entity attitudes for a sport-related brand.Originality/valueThis study extends the CBA literature in sports by showing (1) the role of reliability on CBA program attitudes, (2) the role of sport entity attitudes on other cause partner attitudes and (3) different paths for sport-related versus sport-unrelated brands that are partnered with a premium sport entity to achieve CBA program brand enhancements.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":"1 1","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-12-2019-0142","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41765393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-08DOI: 10.1108/ijsms-05-2020-0082
K. Kaplanidou
PurposeThe purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived event impacts.Design/methodology/approachThe nature of the paper was not based on a specific methodology or design, rather on a review of relevant studies that aim to support strategies of how to develop a community through the hosting of sport events utilizing community development theories.FindingsThe review revealed that the profile of the community could influence the use of asset or needs-based community theory to achieve community development goals associated with hosting certain size of sport events.Originality/valueThe combination of community development theories with the literature in sport event impacts and legacies provides a novel approach to the discussion of community development through sport events.
{"title":"Sport events and community development: resident considerations and community goals","authors":"K. Kaplanidou","doi":"10.1108/ijsms-05-2020-0082","DOIUrl":"https://doi.org/10.1108/ijsms-05-2020-0082","url":null,"abstract":"PurposeThe purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived event impacts.Design/methodology/approachThe nature of the paper was not based on a specific methodology or design, rather on a review of relevant studies that aim to support strategies of how to develop a community through the hosting of sport events utilizing community development theories.FindingsThe review revealed that the profile of the community could influence the use of asset or needs-based community theory to achieve community development goals associated with hosting certain size of sport events.Originality/valueThe combination of community development theories with the literature in sport event impacts and legacies provides a novel approach to the discussion of community development through sport events.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-05-2020-0082","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43353938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-08DOI: 10.1108/ijsms-07-2020-0120
Taeahn Kang, Hirotaka Matsuoka
PurposeThis study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via sponsor–property fit and the moderating effect of the overlapped mission between the sponsor and the property.Design/methodology/approachA 2 (purpose articulation type: commercially oriented vs noncommercially oriented) × 2 (mission overlap articulation condition: present vs absent) between-subjects experimental design with a control condition was employed with student sample (n = 171). The moderated mediation model was tested using Hayes' PROCESS macro model 8.FindingsThe commercially oriented purpose articulation did not improve sponsor–property fit as much as the noncommercially oriented purpose articulation, resulting in less favorable attitudes toward the sponsor. When the mission overlap was simultaneously articulated, the less positive effects of the commercially oriented purpose articulation were weaker.Practical implicationsThe findings provided incongruent sponsors with insights on mixed articulation strategies with sponsorship purposes and the overlapped mission.Originality/valueThis study extends previous research by presenting the first understanding of the different processes in which two sponsorship purpose articulations developed attitudes toward the sponsor via sponsor–property fit and by investigating the moderating effect of the simultaneously articulated mission overlap on the processes.
{"title":"The effect of sponsorship purpose articulation on fit: moderating role of mission overlap","authors":"Taeahn Kang, Hirotaka Matsuoka","doi":"10.1108/ijsms-07-2020-0120","DOIUrl":"https://doi.org/10.1108/ijsms-07-2020-0120","url":null,"abstract":"PurposeThis study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via sponsor–property fit and the moderating effect of the overlapped mission between the sponsor and the property.Design/methodology/approachA 2 (purpose articulation type: commercially oriented vs noncommercially oriented) × 2 (mission overlap articulation condition: present vs absent) between-subjects experimental design with a control condition was employed with student sample (n = 171). The moderated mediation model was tested using Hayes' PROCESS macro model 8.FindingsThe commercially oriented purpose articulation did not improve sponsor–property fit as much as the noncommercially oriented purpose articulation, resulting in less favorable attitudes toward the sponsor. When the mission overlap was simultaneously articulated, the less positive effects of the commercially oriented purpose articulation were weaker.Practical implicationsThe findings provided incongruent sponsors with insights on mixed articulation strategies with sponsorship purposes and the overlapped mission.Originality/valueThis study extends previous research by presenting the first understanding of the different processes in which two sponsorship purpose articulations developed attitudes toward the sponsor via sponsor–property fit and by investigating the moderating effect of the simultaneously articulated mission overlap on the processes.","PeriodicalId":47102,"journal":{"name":"International Journal of Sports Marketing & Sponsorship","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2020-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/ijsms-07-2020-0120","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44339191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-03DOI: 10.1108/ijsms-06-2020-0110
H. Preuss, Anke Plambeck
PurposeOlympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of its postgames utilization. The aim of this paper is to provide a conceptual stadium legacy framework consisting of four dimensions and twelve functions that an Olympic Stadium can potentially have.Design/methodology/approachThese were identified by an extensive literature research and an analysis of the findings. Additionally, we collected available data on the specific Olympic Stadiums under review (1984–2016).FindingsThe utilization of Olympic Stadiums varies greatly from city to city. However, 12 functions can be observed as being valid for Olympic Stadiums. The dimensions with its functions are interpreted by the positive/negative values which Olympic Stadiums can have for particular stakeholders. The benefits can be local, regional, national or international. The framework also delivers interconnections of the functions and shows how they interlock and how they can potentially boost the benefits.Practical implicationsFuture bid cities that consider constructing a large stadium can plan their stadium legacy by developing business cases based on the 12 functions developed in this paper. This offers a direct link to marketing, as iconic stadiums and urban development support city marketing.Originality/valueTo date, the complexity of functions and their interconnections, as well as their potential values, have not been examined. Thus, many (media) critiques oversee the benefits an Olympic Stadium can have besides its proper sport utilization.
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