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Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model 职业体育季票持有者细分:体育关系营销模型的应用
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-31 DOI: 10.1108/IJSMS-08-2020-0150
D. Finch, Gashaw Abeza, N. O'Reilly, J. Nadeau, Nadège Levallet, D. Legg, Bill Foster
PurposeThe segmentation of customers into homogeneous groups is well researched, reflecting its importance to marketers. Specific to professional sports, published research on customer segmentation first occurred in the early 2000s, but no studies exist based on internal data from season ticket holders, an attractive and loyal customer group which is the most important customer for professional sports teams. Thus, the purpose of this research was to fill this gap in the literature through a sequential study of season ticket holders of a professional sports club.Design/methodology/approachStudy 1 employed six focus groups (n = 56) to determine the constructs, understand the issues, and sequentially inform the survey instrument for the second study. Study 2 used an online survey (n = 1,007) to collect data on factors including socio-demographics, consumption, media engagement, fan satisfaction, future intentions and sports fan motivation.FindingsThe results identified the engagement factors and selection variables which drive season ticket holder purchase and allowed for the segmentation analysis, which identified fourteen unique fan segments for a professional sports club, generalizable to other clubs.Originality/valueThe identification of 14 segments of season ticket holders based on a sequential study framed by the sports relationship marketing model is a needed contribution for practice (i.e. a specific direction on how to efficiently allocate resources when marketing to season ticket holders) and advances our conceptual knowledge by applying the model to the context of the most loyal customers in professional sports season ticket holders.
目的将客户细分为同质群体已经得到了很好的研究,这反映了它对营销人员的重要性。针对职业体育,已发表的关于客户细分的研究首次出现在21世纪初,但没有基于季票持有者的内部数据的研究,季票持有者是一个有吸引力和忠诚的客户群体,是职业运动队最重要的客户。因此,本研究的目的是通过对职业体育俱乐部季票持有者的连续研究来填补文献中的这一空白。设计/方法/方法研究1采用了六个焦点小组(n=56)来确定结构,了解问题,并依次告知第二项研究的调查工具。研究2使用了一项在线调查(n=1007)来收集有关因素的数据,包括社会人口统计、消费、媒体参与度、球迷满意度、未来意图和体育迷动机。结果确定了驱动季票持有者购买的参与因素和选择变量,并允许进行细分分析,该分析确定了职业体育俱乐部的14个独特球迷群体,可推广到其他俱乐部。独创性/价值基于体育关系营销模型框架下的连续研究,识别出14个季票持有者群体,这是对实践的必要贡献(即,在向季票持有者营销时如何有效分配资源的具体方向),并通过将该模型应用于最忠诚的人的背景来推进我们的概念知识职业体育季票持有者的客户。
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引用次数: 4
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball 美国职业棒球大联盟中观众功能失调行为对观众享受的相对影响
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-25 DOI: 10.1108/IJSMS-07-2020-0126
Zack P. Pedersen, K. Kim, K. Byon, Antonio S. Williams
PurposeThe purpose of this study is to evaluate the perceived enjoyment that is derived from spectators observing other spectators’ dysfunctional behavior during a game.Design/methodology/approachUsing four forms (i.e. fighting, verbal assault, disrupting play and throwing missiles) of spectators dysfunctional behavior (SDB), two experiments (N = 252 for Study 1 and N = 92 for Study 2) were conducted in which video clips corresponding to the four types of SDB were used as experimental stimuli.FindingsThe findings indicate that participants enjoyed viewing spectators running onto the field of play significantly more than the other forms of SDB (i.e. fighting, verbal assaults and throwing missiles). The results also show no significant difference between how much spectators enjoyed the actions of fighting, verbal assault and throwing missiles.Originality/valueThe novelty of this study include the usage of a multidimensional approach to the concept of SDB and testing for a positive outcome pertaining to SDB that has largely, if not fully, been examined using negative inputs and outputs.
目的本研究的目的是评估观众在比赛中观察其他观众的不良行为所产生的感知享受。设计/方法/方法使用四种形式(即打架、言语攻击、扰乱比赛和投掷导弹)的观众功能障碍行为(SDB),进行了两个实验(研究1为252,研究2为92),其中使用与四种类型的SDB相对应的视频片段作为实验刺激。调查结果表明,与其他形式的SDB(即打架、言语攻击和投掷导弹)相比,参与者更喜欢观看观众跑到赛场上。结果还显示,观众对打斗、言语攻击和投掷导弹的喜爱程度没有显著差异。独创性/价值本研究的新颖性包括对SDB概念使用多维方法,并测试与SDB相关的积极结果,该结果在很大程度上(如果不是完全的话)已经使用负面输入和输出进行了检查。
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引用次数: 1
Continuance intention in running apps: the moderating effect of relationship norms 应用程序运行中的持续意愿:关系规范的调节作用
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-21 DOI: 10.1108/IJSMS-08-2020-0143
Li-Keng Cheng, Hsien-Long Huang, Ching-Chi Lai
PurposeThe number of people using running apps has increased. Accordingly, a growing number of sports brands are launching running apps in hopes of improving their connection with consumers and thereby enhancing consumers' brand preference and purchase intention. This study adopted an integrated perspective to explore the effects of perceived usefulness, perceived ease of use and self-expression on consumers' continued use of running apps.Design/methodology/approachConvenience sampling was conducted among consumers in Taiwan (n = 251). Structural equation modeling using AMOS 21 was performed to analyze the data.FindingsThe study results revealed that (1) users' perceived usefulness, perceived ease of use and self-expression significantly positively affected continuance intention, and (2) continuance intention was significantly positively correlated with word-of-mouth (WOM) and brand intimacy. Furthermore, the study confirmed the moderating effect of consumers' relationship norms on the correlation between continuance intention and WOM and brand intimacy.Originality/valueAmid the increasing emphasis on self-expression, almost all running apps endeavor to enable users to share their achievements, such as accumulated mileage and routes. However, research has rarely focused on whether these features influence consumers' continued use of running apps and whether these influences in turn affect consumers’ attitudes toward a brand. Therefore, this study explored the effect of self-expression on the continued use of running apps.
目的:使用跑步应用程序的人数有所增加。因此,越来越多的运动品牌纷纷推出跑步app,希望借此改善与消费者的联系,从而增强消费者的品牌偏好和购买意愿。本研究采用综合视角探讨感知有用性、感知易用性和自我表达对消费者持续使用运行类app的影响。设计/方法/方法在台湾消费者中进行方便抽样(n = 251)。利用AMOS 21进行结构方程建模,对数据进行分析。研究结果发现:(1)用户感知有用性、感知易用性和自我表达显著正向影响延续意愿,(2)用户继续意愿与口碑(word-of-mouth)和品牌亲密度显著正相关。此外,研究还证实了消费者关系规范对延续意愿与口碑和品牌亲密度的相关性的调节作用。原创性/价值在越来越强调自我表达的当下,几乎所有的跑步应用都在努力让用户分享自己的成就,比如累积的里程和路线。然而,研究很少关注这些功能是否会影响消费者继续使用正在运行的应用程序,以及这些影响是否反过来影响消费者对品牌的态度。因此,本研究探讨了自我表达对持续使用跑步应用程序的影响。
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引用次数: 6
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective 健身中心应用程序的使用及其与客户满意度的关系:UTAUT2视角
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-20 DOI: 10.1108/IJSMS-01-2021-0010
Helena Ferreira Barbosa, J. García-Fernández, V. Pedragosa, Gabriel Cepeda-Carrión
PurposeThe purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction.Design/methodology/approachThe present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypothesised relationships were tested through partial least square structural equation modelling (PLS-SEM), in a quantitative study with data from 1,676 fitness consumers from Portugal.FindingsThe results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions to use the fitness app. Performance expectancy and habit have the strongest relationships. Behavioural intentions are positively related both to the usage behaviour of the fitness app and to overall customer satisfaction.Practical implicationsThe results of this study present a strong contribution for fitness centre managers, since it highlights the importance of using these apps as a way to increase customer satisfaction, increasing retention levels.Originality/valueThis study is paramount as regards to examine the behavioural intention to use the fitness apps that the fitness centres make available to their members using UTAUT2 model.
目的本文的目的是分析健身中心向会员提供的健身应用程序的使用意向,以及它们与整体客户满意度的关系。设计/方法论/方法本研究使用技术接受和使用的扩展统一理论(UTAUT2)作为基础模型。在一项定量研究中,所有假设的关系都通过偏最小二乘结构方程建模(PLS-SEM)进行了测试,该研究使用了来自Portugal.Findings的1676名健身消费者的数据。结果支持UTAUT2预测客户使用健身应用程序的意图的能力。绩效预期、努力预期、社会影响、便利条件、享乐动机和习惯对使用健身应用程序的行为意图有积极影响。绩效预期和习惯之间的关系最为密切。行为意向与健身应用程序的使用行为和整体客户满意度呈正相关。实际意义这项研究的结果为健身中心的管理者做出了巨大贡献,因为它强调了使用这些应用程序提高客户满意度、提高留存率的重要性。独创性/价值这项研究对于检查健身中心使用UTAUT2模型向其会员提供的健身应用程序的行为意图至关重要。
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引用次数: 20
Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review 来自体育创业和内部创业的创新:来自系统回顾的机会
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-20 DOI: 10.1108/IJSMS-12-2020-0212
Alejandro Lara-Bocanegra, M. R. Bohórquez, J. García-Fernández
PurposeThe main aim of this study was to analyze and establish the state of the question about entrepreneurship and intrapreneurship in sport, identify the role of innovation in both of them, as well as to determine the latest study trends and detect possible research niches.Design/methodology/approachA systematic review of the Web of Science, Scopus, PsycINFO, ERIC, SPORTDiscus and Dialnet databases was performed. The analysis of the selected texts allowed categorizing the entrepreneurship articles into subthemes: precursors of entrepreneurship, intention/orientation of entrepreneurship, different perspectives of entrepreneurship in sport and social entrepreneurship in sport. Of the 49 texts included in the review, only seven articles dealt with intrapreneurship, and they could not be classified into subtopics because the studies are scarce, diverse and with disparate themes.FindingsThe main findings show deficiencies in research on precursors/antecedents of entrepreneurial and intrapreneurial behavior, especially in relation to innovation, the importance of the political perspective on entrepreneurship in sport and formulation of behavior training programs for intrapreneurs.Originality/valueThis paper provides valuable and global information about entrepreneurship and intrapreneurship in sport, of which there were scattered or grouped data in some reviews.
本研究的主要目的是分析和建立关于体育创业和内部创业的问题的现状,确定创新在两者中的作用,并确定最新的研究趋势和发现可能的研究利基。设计/方法/方法对Web of Science、Scopus、PsycINFO、ERIC、SPORTDiscus和Dialnet数据库进行了系统综述。对选定的案文进行分析后,可以将企业家精神文章分为以下几个次级主题:企业家精神的前兆、企业家精神的意图/方向、体育中的企业家精神的不同观点和体育中的社会企业家精神。在纳入综述的49篇文章中,只有7篇文章涉及内部创业,而且由于这些研究数量稀少、种类繁多、主题迥异,因此无法将它们划分为子主题。主要研究结果表明,在创业和内部创业行为的前驱/前因方面的研究存在不足,特别是在创新、政治视角对体育创业的重要性以及内部企业家行为培训计划的制定方面。原创性/价值本文提供了关于体育运动中的企业家精神和内部企业家精神的有价值的、全球性的信息,其中在一些综述中存在分散或分组的数据。
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引用次数: 4
Rasch calibration and optimal categorization of the sport fandom questionnaire 体育迷问卷的Rasch校正与最优分类
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-17 DOI: 10.1108/IJSMS-11-2020-0208
Han Soo Kim, Minsoo Kang, Minjung Kim
PurposeThe purpose of this study is to evaluate the category function of the sport fandom questionnaire (SFQ), determine the optimal categorization of the SFQ and calibrate the measurement qualities of the newly modified rating scale option using Rasch analysis.Design/methodology/approachThis paper relies on the Rasch analysis to validate the SFQ. A series of studies are performed based on analysis procedures for the responses from 244 (study 1) and 477 (study 2) participants.FindingsThe results revealed that the original SFQ consisting of the eight-category rating scale is flagged due to irregular observation distribution and disordering of thresholds, whereas both six-category and seven-category rating scales meet the guidelines for the optimal categorization. However, only the seven-category rating scale showed desirable model-data fit indices. Furthermore, the results of the Rasch calibration model showed that all items of the SFQ have large variability, and a person's ability level varied moderately along the continuum.Originality/valueUnlike previous studies, examining the psychometric properties of the SFQ, the current study provides information about the optimal categorization and presents a novel reconstruction category in measuring individuals' sport fandom level. In measuring the level of sport fandom, the authors suggest the use of a seven-category rating scale that the current study found to exhibit reliability and construct validity.
目的本研究旨在评估体育迷问卷(SFQ)的分类功能,确定SFQ的最佳分类,并使用Rasch分析对新修改的评分量表选项的测量质量进行校准。设计/方法论/方法本文依靠Rasch分析来验证SFQ。根据244(研究1)和477(研究2)参与者的反应分析程序进行了一系列研究。结果表明,由八类评分量表组成的原始SFQ由于观察分布不规则和阈值无序而被标记,而六类和七类评分量都符合最佳分类准则。然而,只有七类评级量表显示出理想的模型数据拟合指数。此外,Rasch校准模型的结果表明,SFQ的所有项目都具有很大的可变性,并且一个人的能力水平沿着连续体适度变化。独创性/价值与之前的研究不同,目前的研究提供了关于最佳分类的信息,并提出了一个新的重建类别来衡量个人的运动粉丝水平。在衡量体育迷的水平时,作者建议使用七类评分量表,目前的研究发现该量表具有可靠性和结构有效性。
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引用次数: 2
Sports event portfolios: an innovative tool and a new management paradigm 体育赛事投资组合:一个创新的工具和一个新的管理范式
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-05-12 DOI: 10.1108/IJSMS-02-2021-0024
Jesyca Salgado-Barandela, Á. Barajas, Patricio Sánchez-Fernández
PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.
目的全年组织几个小型活动被称为活动组合,可能有助于城市在旅游、社会和经济领域的战略发展。举办一系列体育赛事是城市营销发展的重要创新。本文通过对赛事组合相关文献的分析,提出了利用这一创新策略实现体育旅游可持续发展的主要要素。在创新策略中,对事件组合管理中的杠杆和交叉杠杆方法进行了深入研究。设计/方法/方法本研究分为两个阶段。首先,使用关键词对Web of Science (WOS)和SCOPUS数据库进行检索。一旦获得了分析事件组合现象的科学研究的选择,就会进行详尽的审查,使我们能够在研究领域获得新的发现。研究结果:该工作提供了一种科学分析的体育赛事组合的分类,考虑到配置(正式与非正式)以及是否有一个综合策略。其次,界定了体育赛事投资组合管理的不足之处和最需要发展的方面。原创性/价值本研究总结了管理体育赛事投资组合时需要考虑的主要因素。此外,还强调了综合战略的重要性以及利用这些战略的相关性。这些贡献对成为一个具有科学发展空间和突出实用性的新领域很有兴趣。
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引用次数: 0
The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement 高科技摄像机对体育消费者观看体验的影响:体育参与的调节作用
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-04-30 DOI: 10.1108/IJSMS-09-2020-0162
W. Jang, Young jun Kim, Kyungro Chang, Taehee Kim
PurposeBased on the limited-capacity model of motivated mediated message processing (LC4MP), this study aims to examine the effects of different camera types on the viewing experiences of sports consumers and their intention to follow social media channels, depending on their level of sports involvement.Design/methodology/approachThe design for this experiment utilized 2 (highly involved vs less involved sports consumers) × 2 (high-tech vs non-high-tech cameras) between-subjects design. Overall, 289 US-based sports consumers participated in this experiment.FindingsThe results indicate that sports videos recorded by high-tech cameras lead to greater perceived novelty than those recorded by non-high-tech cameras, thus enhancing sports consumers' intention to follow social media channels, especially when consumers are highly involved with the target sports. However, sports consumers who are less involved with particular sports become distracted during their viewing experiences when high-tech cameras are used to broadcast games; these consumers' intentions to follow social media channels are not strengthened.Originality/valuePrevious studies have focused mainly on the positive effects of high-tech cameras on the viewing experiences of sports consumers. Based on the LC4MP, the authors extend the existing literature not only by examining the mechanism that underpins the positive effects of high-tech cameras, but also by identifying a situation where the use of high-tech cameras results in a negative viewing experience for sports consumers.
目的基于动机介导信息处理(LC4MP)的有限容量模型,研究不同相机类型对体育消费者观看体验和关注社交媒体渠道意愿的影响。设计/方法/方法本实验设计采用2(高参与度vs低参与度体育消费者)x2(高科技vs非高科技相机)受试者间设计。总共有289名美国体育消费者参与了这项实验。研究结果表明,与非高科技摄像机拍摄的体育视频相比,高科技摄像机拍摄的体育视频带来了更大的新鲜感,从而增强了体育消费者关注社交媒体渠道的意愿,尤其是当消费者高度参与目标体育项目时。然而,当高科技摄像机用于转播比赛时,那些较少参与特定运动的体育消费者在观看体验中会分心;这些消费者关注社交媒体渠道的意愿没有增强。原创性/价值先前的研究主要集中在高科技相机对体育消费者观看体验的积极影响上。在LC4MP的基础上,作者扩展了现有的文献,不仅研究了支撑高科技相机积极影响的机制,而且还确定了使用高科技相机会给体育消费者带来负面观看体验的情况。
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引用次数: 2
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements 背景音乐与层次效应对观看女式跑鞋广告的影响
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-04-02 DOI: 10.1108/IJSMS-09-2020-0159
Jun-Phil Uhm, Hyun-Woo Lee, Jin-wook Han, Dong-Kyu Kim
PurposeThe purpose of this study is to examine the effect of background music on consumer's psychological and physiological responses when watching sports advertisements. We investigated how consumers' exposure to background music affects emotional arousal, attention, brand attitude and purchase intentions; and further tested consumers' information processing by using the same measures. Effects of music on viewer responses were hypothesized using arousal theory while the information processing was hypothesized using hierarchy-of-effects model.Design/methodology/approachWe employed a between-subjects experimental design with random assignment. Fifty-four participants were recruited with 27 in an experimental group and 27 in a control group. Quantitative electroencephalogram (qEEG) and self-report measures were used to assess information processing. A multivariate analysis of covariance was conducted to compare the mean differences of variables between the groups. Partial least squares algorithm and bootstrapping were performed to further explore the relationships among the measures.FindingsMean differences indicated that the background music exposed group's emotional arousal, attention, brand attitude and purchase intention were significantly higher than those of the non-exposure group. Path analysis showed that the level of arousal induced by watching sports advertisements affected attention, attention affected brand attitude and brand attitude affected purchase intention. Indirect paths from arousal to brand attitude and attention to purchase intention were significant.Originality/valueThis study provides practical implications for sports marketers regarding methods to increase the effectiveness of sport advertisement. Results might contribute theoretically to the sports advertisement field by demonstrating the relationship between physiological and marketing-effect factors. Our method of measuring physiological response using qEEG is also expected to influence physiological measurement in sports marketing.
目的本研究旨在探讨背景音乐对消费者观看体育广告时心理和生理反应的影响。我们研究了背景音乐对消费者情绪唤起、注意力、品牌态度和购买意愿的影响;并采用同样的方法进一步测试消费者的信息处理能力。用唤醒理论和效应层次模型分别假设音乐对观众反应的影响和信息加工的影响。设计/方法/方法我们采用随机分配的受试者间实验设计。共招募了54名参与者,实验组27人,对照组27人。定量脑电图(qEEG)和自我报告测量评估信息处理。采用多变量协方差分析比较两组间变量的平均差异。采用偏最小二乘算法和自举法进一步探索测度之间的关系。结果表明,背景音乐暴露组的情绪唤醒、注意力、品牌态度和购买意愿显著高于非背景音乐暴露组。通径分析表明,观看体育广告引起的觉醒水平影响注意,注意影响品牌态度,品牌态度影响购买意愿。从唤醒到品牌态度和注意到购买意愿的间接路径显著。原创性/价值本研究为体育营销人员提供了提高体育广告有效性的实践启示。研究结果揭示了生理因素与营销效应因素之间的关系,为体育广告领域的研究提供了理论依据。我们使用qEEG测量生理反应的方法也有望影响体育营销中的生理测量。
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引用次数: 5
Transdisciplinary sport and physical activity development in urban real-world labs 城市现实世界实验室的跨学科运动和体育活动发展
IF 2.2 4区 教育学 Q1 Economics, Econometrics and Finance Pub Date : 2021-03-23 DOI: 10.1108/IJSMS-05-2020-0081
H. Wäsche, R. Beecroft, Helena Trenks, Andreas Seebacher, O. Parodi
PurposeThe aim of this paper is to present a research approach that can contribute to a sustainable development of urban spaces for sports and physical activity, comprising theoretical reflections and directions for applied research.Design/methodology/approachThis research builds on an urban real-world lab in a city district. It is based on principles of transdisciplinary research and intense processes of participation.FindingsFive projects with regard to sport and physical activity development were implemented. The projects resulted in exchange and learning of citizens and other stakeholders as well as transformations of the social and built environment.Research limitations/implicationsInstead of top-down research and planning this approach enables bottom-up processes in which affected citizens and stakeholders can contribute to sport and physical activity development.Practical implicationsThe approach can help to integrate sport and physical activity development and transformative processes of sustainable development in urban areas.Social implicationsThrough participation and involvement, citizens can be empowered and social capital can be generated.Originality/valueUrban real-world labs are a new approach for sport and physical activity development. This approach opens up the possibility to include sport and physical activity development in processes of city development. Hence, urban real-world labs are able to address an integrated urban and sport development process and can be used for city marketing purposes.
本文的目的是提出一种有助于城市体育活动空间可持续发展的研究方法,包括理论反思和应用研究方向。设计/方法/方法本研究建立在一个城市地区的城市真实世界实验室。它基于跨学科研究的原则和激烈的参与过程。调查结果开展了五个体育和体育活动发展项目。这些项目促进了市民和其他利益相关者之间的交流和学习,也改变了社会和建筑环境。与自上而下的研究和规划不同,这种方法实现了自下而上的过程,受影响的公民和利益相关者可以在其中为体育和体育活动的发展做出贡献。实际意义该方法有助于将体育和身体活动发展与城市地区可持续发展的变革过程结合起来。社会影响通过参与和参与,公民可以获得权力,社会资本可以产生。原创性/价值城市真实世界实验室是体育和体育活动发展的新途径。这种方法开辟了将体育和体育活动发展纳入城市发展过程的可能性。因此,城市真实世界实验室能够解决城市和体育发展的综合过程,并可用于城市营销目的。
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引用次数: 4
期刊
International Journal of Sports Marketing & Sponsorship
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