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The impact of in-store sales personnel’s altruistic behaviors on store image: a cross-category study in Japan 店内销售人员利他行为对店铺形象的影响:日本跨品类研究
IF 3.6 Q2 BUSINESS Pub Date : 2023-04-05 DOI: 10.1080/09593969.2023.2198252
Takafumi Nakamori, Stephen J. Newell, Bernard T. Han, Thaweephan Leingpibul
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引用次数: 0
Consumer-brand Relationships with AI Anthropomorphic Assistant: Role of Product Usage Barrier, Psychological Distance and Trust 与AI拟人助手的消费者品牌关系:产品使用障碍、心理距离和信任的作用
IF 3.6 Q2 BUSINESS Pub Date : 2023-02-13 DOI: 10.1080/09593969.2023.2178023
V. Jham, Gunjan Malhotra, Nidhi Sehgal
ABSTRACT Human likeness in technology (i.e. AI anthropomorphic assistants) continues to transform and build relationships with consumers today. This study aims to examine the role of product usage barrier, psychological distance, and trust between physical AI anthropomorphic assistants and consumers to build brand relationships in the retail sector. Data was collected through a questionnaire from Indian consumers, and was analyzed, using the AMOS and SPSS PROCESS macro. The findings reveal that both product usage barriers and psychological distance do mediate the relationship between AI anthropomorphic assistants and consumer-brand relationships, while trust plays the role of a moderator. These findings are unique, and could assist retail managers in leveraging AI anthropomorphization of retail brands as part of building effective relationships with their consumers. We believe that the brands stand to benefit when retail managers make AI anthropomorphization an integral part of the retail experience.
人类在技术上的相似性(即人工智能拟人化助手)继续改变和建立与消费者的关系。本研究旨在探讨实体人工智能拟人化助手与消费者之间的产品使用障碍、心理距离和信任在零售业建立品牌关系中的作用。通过对印度消费者的问卷调查收集数据,并使用AMOS和SPSS PROCESS宏进行分析。研究结果表明,产品使用障碍和心理距离确实中介了人工智能拟人助手与消费者品牌关系之间的关系,而信任则起调节作用。这些发现是独一无二的,可以帮助零售经理利用人工智能将零售品牌人格化,作为与消费者建立有效关系的一部分。我们相信,当零售经理将人工智能拟人化作为零售体验的一个组成部分时,品牌将受益。
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引用次数: 4
Notice of duplicate publication: Omnichannel Retailing Strategy: A Systematic Review 复刊通知:《全渠道零售战略:系统回顾》
IF 3.6 Q2 BUSINESS Pub Date : 2022-12-28 DOI: 10.1080/09593969.2022.2163540
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引用次数: 0
Changes in market organisation due to exogenous shocks – the case of the transformation of the Swedish fashion industry caused by the COVID-19 pandemic 外生冲击导致的市场组织变化——以2019冠状病毒病大流行导致的瑞典时尚产业转型为例
IF 3.6 Q2 BUSINESS Pub Date : 2022-12-20 DOI: 10.1080/09593969.2022.2158119
Gabriella Wulff
ABSTRACT This study aims to provide insights into the transformation of retail caused by the COVID-19 pandemic, using the Swedish fashion industry as an example. In an institutional perspective, combined with Actor-network theory, both new actors and the changing role of existing ones were identified as influencing how the market was organised. An empirical field study of the Swedish fashion industry has illustrated the changes caused to retail by the outbreak of COVID-19, and the subsequent actions taken to limit its spread. Interviews with and observations of retailers’ actions contributed to a more in-depth understanding of the changes caused to retail. The study finds that the market was subject to two exogenous shocks: Firstly, that a non-human actor, i.e. the COVID-19 virus, influenced the Swedish fashion market in combination with humans and secondly, that new actors entered the market and influenced its organisation. This has led to a situation where digitalisation has accelerated and experience design has stagnated, and there has also been a re-definition of sustainability. Using an institutional perspective, combined with thick descriptions of the empirical material, this study challenges the existing narrow understanding, i.e., that the actors in the field are barely tied together as supply chains or networks, by including non-human actors in its analysis. This allows us to gain a greater understanding of how a virus and its antagonists have had a major impact on the organisation of the field, in turn having consequences on the trends prominent in the fashion retail industry before the outbreak of COVID-19.
本研究旨在以瑞典时尚业为例,深入了解新冠疫情对零售业的影响。从制度的角度,结合行动者网络理论,新行动者和现有行动者的角色变化都被确定为影响市场组织方式的因素。一项针对瑞典时尚行业的实证实地研究表明,新冠肺炎疫情对零售业造成的变化,以及随后为限制其传播而采取的行动。对零售商行为的采访和观察有助于更深入地了解零售业的变化。研究发现,市场受到两个外生冲击:首先,一个非人类的行动者,即COVID-19病毒,与人类结合影响了瑞典时尚市场;其次,新的行动者进入市场并影响了其组织。这导致了数字化加速而体验设计停滞不前的局面,也导致了对可持续性的重新定义。本研究采用制度视角,结合对经验材料的大量描述,挑战了现有的狭隘理解,即通过将非人类行为者纳入其分析,该领域的行为者几乎没有作为供应链或网络联系在一起。这使我们能够更好地了解病毒及其拮抗剂如何对该领域的组织产生重大影响,进而对2019冠状病毒病爆发前时尚零售业的突出趋势产生影响。
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引用次数: 1
The shifting foundations of territorial embeddedness in food retailing: recent insights from China 食品零售业地域嵌入基础的转变:来自中国的最新见解
IF 3.6 Q2 BUSINESS Pub Date : 2022-12-10 DOI: 10.1080/09593969.2022.2151498
Z. Han, Steve Wood, N. Coe, A. Alexander
ABSTRACT Economic geographers exploring the globalisation of food retailing have argued that retail TNCs might secure a foothold in host markets by deepening their territorial embeddedness in regional logistics and supply networks, consumer markets and cultures, and property markets. Yet, over the past decade in China, hitherto one of the most prominent foci for food retail TNC entry, the market has rapidly morphed in ways that have profoundly challenged the ability of international food retailers to deepen or even maintain their territorial embeddedness, with divestment an increasing reality. This paper argues that the advantages retail TNCs initially enjoyed (e.g., superiority in store format design and planning; marketing and IT infrastructure; favourable host market regulations; and efficient sourcing/logistics networks) have atrophied in the face of a maturing retail market characterised by strengthening domestic retail competition, less favourable host market regulations, the rise of digital platforms and markedly shifting customer expectations. As such, a reformulation is required that identifies how three imperatives – which we term online integration, offline reconfiguration and strategic reinforcement – crosscut the existing dimensions of territorial embeddedness and set the context for the strategic responses of retail TNCs and their highly variable effectiveness. More broadly, the paper exposes the dynamic, multi-agent and temporal nature of the retail embeddedness process, with the retail TNC and their strategic responses set against a host market context of intersecting stakeholders, institutions and regulations that are themselves also in a constant state of flux.
探索食品零售全球化的经济地理学家认为,零售跨国公司可以通过深化其在区域物流和供应网络、消费者市场和文化以及房地产市场的地域嵌入性,在东道国市场获得立足点。然而,在过去的十年里,中国——迄今为止食品零售跨国公司进入的最突出的焦点之一——市场迅速演变,深刻地挑战了国际食品零售商加深甚至维持其领土嵌入的能力,撤资日益成为现实。本文认为,零售跨国公司最初所享有的优势(如:在商店业态设计和规划方面的优势;营销和IT基础设施;有利的东道国市场法规;面对日益成熟的零售市场,高效的采购/物流网络已经萎缩,其特点是国内零售竞争加剧,主机市场监管不那么有利,数字平台的兴起以及客户期望的显著变化。因此,需要重新制定,以确定三个必要条件——我们称之为在线整合、离线重构和战略强化——如何横切地域嵌入的现有维度,并为零售跨国公司的战略反应及其高度可变的有效性设定背景。更广泛地说,本文揭示了零售嵌入过程的动态、多主体和时间性质,零售跨国公司及其战略反应是针对东道国市场背景下交叉的利益相关者、机构和法规的,而这些利益相关者、机构和法规本身也处于不断变化的状态。
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引用次数: 0
Electronic Retailing: Mapping the past for informing the future 电子零售:映射过去,为未来提供信息
IF 3.6 Q2 BUSINESS Pub Date : 2022-12-05 DOI: 10.1080/09593969.2022.2152075
Sanchita Bansal, Priya Nangia, Shifali M. Singh, Isha Garg
ABSTRACT The continuous growth of information and technology has resulted in considerable changes in the retailing environment, with a restriction on brick-and-mortar retailing and a push toward online retailing. The purpose of this study is to map the available literature on e-tailing in order to forecast where the field might be headed in the coming years and to identify the key features that contribute to e-tailing businesses. The paper employs an integrative review methodology and bibliometric method as a computational tool, and selected Web of Science and SCOPUS database(s), to identify the most productive research disciplines and countries that conduct the majority of e-tailing research. The study examines major themes such as consumer behavior and perception, technology and media, pricing strategies, channel integration, cognitive impact, business strategies, and models, and channel strategies to provide a comprehensive framework of e-tailing. This is the first study to present a thorough picture of e-tailing by identifying topics, research evolution, annual publishing trends, and the most relevant journals. The study offers future research areas in the form of thematic propositions and advocates greater research into upcoming trends such as voice assistants, chatbots, AI, and direct-to-consumer markets while adding relevant concepts.
信息和技术的不断发展导致零售环境发生了巨大变化,实体零售受到限制,网上零售受到推动。本研究的目的是绘制有关电子零售的现有文献,以预测该领域在未来几年的发展方向,并确定有助于电子零售业务的关键特征。本文采用综合综述方法和文献计量学方法作为计算工具,并选择了Web of Science和SCOPUS数据库,以确定最具生产力的研究学科和开展大多数电子零售研究的国家。本研究检视消费者行为与认知、科技与媒体、定价策略、渠道整合、认知影响、商业策略与模式、渠道策略等主题,以提供一个全面的电子零售架构。这是第一个通过确定主题、研究进展、年度出版趋势和最相关的期刊来呈现电子零售全面图景的研究。该报告以主题命题的形式提出了未来的研究领域,并主张加大对语音助理、聊天机器人、人工智能、直接面向消费者市场等未来趋势的研究,同时增加相关概念。
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引用次数: 4
Carbon labels as reminder of ethical consumption: an exploratory study of consumer perceptions in China 碳标签作为道德消费的提醒:中国消费者认知的探索性研究
IF 3.6 Q2 BUSINESS Pub Date : 2022-11-14 DOI: 10.1080/09593969.2022.2141293
Xiaorui Wang, Wei Xu, Jingmin Wang
ABSTRACT Using consumer survey data collected through questionnaires in five major urban areas in the People’s Republic of China, this article explores consumers’ perception, purchase intention, and willingness to pay for premiums of carbon-labelled low-carbon-emission goods and services and in particular, low-carbon electronic devices. The findings indicate that carbon labels work as a reminder of ethical consumption to Chinese consumers; and that as an emerging market where ethical consumption starts to take roots, Chinese consumer market demonstrates some traits that are different from its western counterparts. This study contributes to improving the design of environment-friendly choice architectures used in public behavioural policies, as well as to better understanding consumer behaviours in the contemporary consumer culture where environmental ethics become increasingly mainstream in emerging markets.
摘要本文通过对中国五大城市的消费者问卷调查,探讨了消费者对低碳标签商品和服务,特别是低碳电子产品的认知、购买意愿和支付意愿。研究结果表明,碳标签对中国消费者的道德消费起到了提醒作用;作为一个道德消费开始扎根的新兴市场,中国消费市场显示出一些不同于西方消费市场的特征。本研究有助于改善用于公共行为政策的环境友好型选择架构的设计,并有助于更好地理解当代消费文化中的消费者行为,其中环境伦理在新兴市场中日益成为主流。
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引用次数: 0
Subscription commerce: an attachment theory perspective 订阅商务:依恋理论视角
IF 3.6 Q2 BUSINESS Pub Date : 2022-10-17 DOI: 10.1080/09593969.2022.2134173
René Hubert Kerschbaumer, Daniel Kreimer, Thomas Foscht, A. Eisingerich
ABSTRACT Despite the success of subscription models in online retail, insights addressing their very relational character remain limited. This research employs interpersonal relationship theory and examines the role of attachment theory in explaining consumer adoption of subscription-based online services on a general as well as on a brand level. Specifically, we propose two conceptual models linking different attachment constructs to the adoption of subscriptions for tangible consumer goods. To address general subscription adoption, we investigate the influence of secure personal and consumer attachment to an unspecified hypothetical online subscription offer from a retailer where consumers frequently buy. We show that secure personal attachment, via the more relation-specific consumer attachment, affects attitude towards adoption of an online retailer’s subscription service. Attitudes towards adoption are further influenced by utilitarian and hedonic motivations. To address adoption on the brand level, we expose participants to a specific hypothetical FMCG subscription offer from a brand that consumers frequently buy. We identify an influence of satisfaction on brand attachment which in turn influences consumers’ attitude towards adoption. This work advances theory on subscription adoption and is the first to explain it from an attachment theory perspective. In doing so, it holds important theoretical and managerial implications. On a general level, we recommend online retailers offering subscriptions to identify securely personal attached consumer segments, as they are prone to form social bonds. These consumers score high on secure consumer attachment and, thus, are more prone to adopt subscription offers. On the brand level, we identify brand satisfaction as a critical driver for brand attachment. We find that customers that are highly satisfied with and attached to a brand are likely to adopt a subscription offering. Therefore, we encourage managers to create brands that people adore (as indicated by brand attachment) and foster satisfaction to successfully offer subscriptions.
尽管在线零售中的订阅模式取得了成功,但解决其关系特征的见解仍然有限。本研究采用了人际关系理论,并考察了依恋理论在解释消费者采用基于订阅的在线服务的一般和品牌层面上的作用。具体来说,我们提出了两个概念模型,将不同的依恋结构与有形消费品订阅的采用联系起来。为了解决一般订阅采用问题,我们调查了安全的个人和消费者依恋对消费者经常购买的零售商提供的未指定的假设在线订阅报价的影响。我们表明,安全的个人依恋,通过更特定于关系的消费者依恋,影响对采用在线零售商订阅服务的态度。对收养的态度进一步受到功利和享乐动机的影响。为了解决品牌层面的采用问题,我们向参与者展示了消费者经常购买的品牌提供的特定假设的快速消费品订阅服务。我们发现满意度对品牌依恋的影响,进而影响消费者对采用的态度。本研究提出了订阅采用的理论,并首次从依恋理论的角度对订阅采用进行了解释。在此过程中,它具有重要的理论和管理意义。一般来说,我们建议在线零售商提供订阅服务,以确定安全的个人附属消费者群体,因为他们倾向于形成社会联系。这些消费者在安全消费者依恋上得分很高,因此更倾向于采用订阅服务。在品牌层面,我们认为品牌满意度是品牌依恋的关键驱动因素。我们发现,对某个品牌高度满意和依恋的客户更有可能采用订阅服务。因此,我们鼓励管理者创造人们崇拜的品牌(通过品牌依恋来表示),并培养满意度来成功提供订阅。
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引用次数: 4
Online shopping cart abandonment: a critique and guide to measuring its drivers 网上购物车被抛弃:衡量其驱动因素的批判和指南
IF 3.6 Q2 BUSINESS Pub Date : 2022-09-23 DOI: 10.1080/09593969.2022.2126874
Banwari Mittal
ABSTRACT For e-tailers, the abandonment of the shopping cart by customers is a major challenge, with as many as 75% of shopping carts being abandoned after shoppers place an item in the cart. Consumer researchers have researched this phenomenon for the past two decades, identifying the factors that inhibit shoppers from completing their purchases on the e-tailer sites they visit. These studies have advanced our understanding of various drivers of online shopping cart abandonment (OSCA), but their findings suffer from conceptual incongruencies in the measures of the variables of interest. We identify gaps in researcher conception of how OSCA drivers are and should be measured. To remedy these gaps, we develop a framework for improved measurement in future research. The adoption of new measurement conception will not only yield better estimations of the effects of various drivers but also will be founded on sounder theory. Without these measurement improvements, future studies of cart abandonment will continue to fall short of valid and meaningful findings.
对于电子零售商来说,消费者放弃购物车是一个重大挑战,在购物者将商品放入购物车后,多达75%的购物车被放弃。在过去的二十年里,消费者研究人员一直在研究这一现象,找出了阻碍购物者在他们访问的电子零售商网站上完成购买的因素。这些研究提高了我们对在线购物车放弃(OSCA)的各种驱动因素的理解,但他们的发现在感兴趣的变量的测量中存在概念上的不一致。我们确定了研究人员在如何衡量OSCA驱动因素方面的差距。为了弥补这些差距,我们在未来的研究中开发了一个改进测量的框架。采用新的测量概念不仅可以更好地估计各种驱动因素的影响,而且可以建立在更健全的理论基础上。如果没有这些测量的改进,未来关于购物车放弃的研究将继续缺乏有效和有意义的发现。
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引用次数: 1
Smart vending machine experiences, experiential relationship quality and experiential relationship marketing outcomes 智能自动售货机体验、体验关系质量和体验关系营销成果
IF 3.6 Q2 BUSINESS Pub Date : 2022-08-25 DOI: 10.1080/09593969.2022.2116073
Hung-Che Wu, S. X. Chen, Ya-Yuan Chang
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引用次数: 2
期刊
International Review of Retail Distribution and Consumer Research
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