Pub Date : 2022-03-14DOI: 10.1080/09593969.2022.2047758
Christian Fuentes, Emma Samsioe, Josefine Östrup Backe
ABSTRACT The COVID-19 pandemic has greatly impacted consumer food shopping. This paper aims to conceptualise, illustrate and explain how and why online grocery shopping has changed during the pandemic. Taking a shopping-as-practice approach and drawing on ethnographic interviews with 31 Swedish households, we analyse how online grocery shopping was performed during the pandemic. Our findings show that online grocery shopping was reinvented during the pandemic, it was no longer only a convenient mode of shopping, but became also a way to cope with the crisis brought about by Covid-19. This change, however, was demanding as developing and routinizing a new mode of shopping practice required substantial work on the part of consumers. Consumers had to engage in detailed planning, to learn to shop anew, and to develop temporal sensitivity. By developing this new mode of online grocery shopping consumers were able to cope, both practically and emotionally, with the challenges brought on by the restrictions. This study provides insights into consumers’ capacities to manage a food crisis, showing that this capacity depends on both retailers’ digital food platforms as well as consumers’ pre-existing shopping competencies and social networks. We conclude by discussing both the managerial and societal implications of these results.
{"title":"Online food shopping reinvented: developing digitally enabled coping strategies in times of crisis","authors":"Christian Fuentes, Emma Samsioe, Josefine Östrup Backe","doi":"10.1080/09593969.2022.2047758","DOIUrl":"https://doi.org/10.1080/09593969.2022.2047758","url":null,"abstract":"ABSTRACT The COVID-19 pandemic has greatly impacted consumer food shopping. This paper aims to conceptualise, illustrate and explain how and why online grocery shopping has changed during the pandemic. Taking a shopping-as-practice approach and drawing on ethnographic interviews with 31 Swedish households, we analyse how online grocery shopping was performed during the pandemic. Our findings show that online grocery shopping was reinvented during the pandemic, it was no longer only a convenient mode of shopping, but became also a way to cope with the crisis brought about by Covid-19. This change, however, was demanding as developing and routinizing a new mode of shopping practice required substantial work on the part of consumers. Consumers had to engage in detailed planning, to learn to shop anew, and to develop temporal sensitivity. By developing this new mode of online grocery shopping consumers were able to cope, both practically and emotionally, with the challenges brought on by the restrictions. This study provides insights into consumers’ capacities to manage a food crisis, showing that this capacity depends on both retailers’ digital food platforms as well as consumers’ pre-existing shopping competencies and social networks. We conclude by discussing both the managerial and societal implications of these results.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"14 1","pages":"130 - 150"},"PeriodicalIF":3.6,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81725058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-13DOI: 10.1080/09593969.2022.2052464
S. Burt, G. Maglaras
The Covid-19 pandemic has had a dramatic impact on all our lives. It has also highlighted the critical and varied role(s) played by retailing in both the economy and wider society. The pandemic has undoubtedly been a disruptive agent to the existing business models of retailers, their established operational practices and how consumers behave and shop. Disruption has also been felt throughout the wider retail eco-system including actors in the supply chain and the real estate industry. Our existing understanding of the concepts of space and place in retail markets has been challenged, as the traditional ‘rules of the game’ for fixed store retailing have changed. The reactions of policy makers to the pandemic varied across the globe but typically involved the application of different and differentiated public health measures resulting in periodic lockdowns and other restrictions on trading. These actions have impacted upon different retail-sub sectors to differing degrees, depending on an often simplistic distinction between ‘essential’ and ‘non-essential’ retailing. The outcome for retail organisations has been significant shifts in established income streams and cost structures, whilst the resilience of existing supply chains has also been tested. However, the retail industry has proved to be agile and innovative in its response. At a macro level, existing structural changes such as the shift towards online retailing has accelerated and new opportunities arising from a greater focus on ‘local’ shopping and shorter supply chains have emerged. At a managerial level, new operating practices and service activities have been adopted as retailing has adjusted to changes in consumer behaviour, preferences and expectations. As we move towards the ‘new’ or ‘next’ normal which of these changes are temporary and which will be permanent is still unclear, although it is widely recognized that we are unlikely to return to the past. The call for papers for this special issue generated almost fifty submissions covering a wide range of topics and retail settings from around the world. Half of these were desk rejected and others were deemed more appropriate for consideration within a nonspecial issue of the Review. Typically, many of the rejected submissions appeared opportunistic (perhaps not surprising, given the disruptive nature of the pandemic) in that a Covid dimension was added to an existing piece of research. Consequently, the underlying rationale, the coherence of the narrative, and the contribution of the study was sometimes compromised. Following a standard review process, we have selected five papers for this special issue which we believe provide an interesting and informative view of how retailing has been impacted by the pandemic. Two core themes emerge from these papers, reflecting the disruptive nature of the Covid-19 ‘crisis’. First, changes to established consumer practices and underlying motivations and priorities – with a greater emphasis on
{"title":"Special issue on Covid-19 and retailing","authors":"S. Burt, G. Maglaras","doi":"10.1080/09593969.2022.2052464","DOIUrl":"https://doi.org/10.1080/09593969.2022.2052464","url":null,"abstract":"The Covid-19 pandemic has had a dramatic impact on all our lives. It has also highlighted the critical and varied role(s) played by retailing in both the economy and wider society. The pandemic has undoubtedly been a disruptive agent to the existing business models of retailers, their established operational practices and how consumers behave and shop. Disruption has also been felt throughout the wider retail eco-system including actors in the supply chain and the real estate industry. Our existing understanding of the concepts of space and place in retail markets has been challenged, as the traditional ‘rules of the game’ for fixed store retailing have changed. The reactions of policy makers to the pandemic varied across the globe but typically involved the application of different and differentiated public health measures resulting in periodic lockdowns and other restrictions on trading. These actions have impacted upon different retail-sub sectors to differing degrees, depending on an often simplistic distinction between ‘essential’ and ‘non-essential’ retailing. The outcome for retail organisations has been significant shifts in established income streams and cost structures, whilst the resilience of existing supply chains has also been tested. However, the retail industry has proved to be agile and innovative in its response. At a macro level, existing structural changes such as the shift towards online retailing has accelerated and new opportunities arising from a greater focus on ‘local’ shopping and shorter supply chains have emerged. At a managerial level, new operating practices and service activities have been adopted as retailing has adjusted to changes in consumer behaviour, preferences and expectations. As we move towards the ‘new’ or ‘next’ normal which of these changes are temporary and which will be permanent is still unclear, although it is widely recognized that we are unlikely to return to the past. The call for papers for this special issue generated almost fifty submissions covering a wide range of topics and retail settings from around the world. Half of these were desk rejected and others were deemed more appropriate for consideration within a nonspecial issue of the Review. Typically, many of the rejected submissions appeared opportunistic (perhaps not surprising, given the disruptive nature of the pandemic) in that a Covid dimension was added to an existing piece of research. Consequently, the underlying rationale, the coherence of the narrative, and the contribution of the study was sometimes compromised. Following a standard review process, we have selected five papers for this special issue which we believe provide an interesting and informative view of how retailing has been impacted by the pandemic. Two core themes emerge from these papers, reflecting the disruptive nature of the Covid-19 ‘crisis’. First, changes to established consumer practices and underlying motivations and priorities – with a greater emphasis on","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"54 1","pages":"127 - 129"},"PeriodicalIF":3.6,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73637158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-13DOI: 10.1080/09593969.2022.2049852
A. Sina, Juanjuan Wu
ABSTRACT The main objective of this study is to understand the impacts of retail greenery and correlated color temperature in biophilic design on consumers’ emotions, perceptions (pleasure, arousal, perceived merchandise quality) and responses (satisfaction and purchase intentions) in virtual reality fashion stores. This study is a 2 × 2 experimental design. Retail greenery/non-retail greenery is a within-subjects design, while correlated color temperature (warm/cool) is a between-subjects design. Shopping orientations (utilitarian/hedonic) is examined as a moderator. 295 undergraduate US female students participated in this study. The results showed that consumers prefer a retail greenery application over a non-retail greenery application. Cool lighting creates higher arousal than warm lighting. There are significant interaction effects between a retail greenery application and correlated color temperature as well as moderating effects of shopping orientations (utilitarian/hedonic). Being the first to measure the combined effects of retail greenery and correlated color temperature on consumers’ responses in a 360-degree virtual reality fashion retail space, this study provides insights into how retailers strategically plan their use of biophilic design to improve the 3D Virtual Reality (VR) shopping experience.
{"title":"The effects of retail environmental design elements in virtual reality (VR) fashion stores","authors":"A. Sina, Juanjuan Wu","doi":"10.1080/09593969.2022.2049852","DOIUrl":"https://doi.org/10.1080/09593969.2022.2049852","url":null,"abstract":"ABSTRACT The main objective of this study is to understand the impacts of retail greenery and correlated color temperature in biophilic design on consumers’ emotions, perceptions (pleasure, arousal, perceived merchandise quality) and responses (satisfaction and purchase intentions) in virtual reality fashion stores. This study is a 2 × 2 experimental design. Retail greenery/non-retail greenery is a within-subjects design, while correlated color temperature (warm/cool) is a between-subjects design. Shopping orientations (utilitarian/hedonic) is examined as a moderator. 295 undergraduate US female students participated in this study. The results showed that consumers prefer a retail greenery application over a non-retail greenery application. Cool lighting creates higher arousal than warm lighting. There are significant interaction effects between a retail greenery application and correlated color temperature as well as moderating effects of shopping orientations (utilitarian/hedonic). Being the first to measure the combined effects of retail greenery and correlated color temperature on consumers’ responses in a 360-degree virtual reality fashion retail space, this study provides insights into how retailers strategically plan their use of biophilic design to improve the 3D Virtual Reality (VR) shopping experience.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"22 1","pages":"1 - 22"},"PeriodicalIF":3.6,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82415445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-13DOI: 10.1080/09593969.2022.2051195
Kimberly Thomas-Francois, S. Somogyi
ABSTRACT Self-service technologies (SSTs) have been widely implemented across the supermarket sector, which has presented opportunities for grocery retailers to move beyond self-checkout systems. This research used the extended Technology Acceptance Model to investigate the current usage of self-checkout systems by comparing different groups of consumers and sought to determine the causal factors that allow these groups to adopt smart grocery shopping technologies. The study found that different segments of consumers have already adopted self-checkout, though at varying levels. It concludes that there is a general readiness among consumers to adopt smart grocery shopping with behavioural intention mostly influenced by consumers attitudes towards the mode of shopping and convenience.
{"title":"Self-Checkout behaviours at supermarkets: does the technological acceptance model (TAM) predict smart grocery shopping adoption?","authors":"Kimberly Thomas-Francois, S. Somogyi","doi":"10.1080/09593969.2022.2051195","DOIUrl":"https://doi.org/10.1080/09593969.2022.2051195","url":null,"abstract":"ABSTRACT Self-service technologies (SSTs) have been widely implemented across the supermarket sector, which has presented opportunities for grocery retailers to move beyond self-checkout systems. This research used the extended Technology Acceptance Model to investigate the current usage of self-checkout systems by comparing different groups of consumers and sought to determine the causal factors that allow these groups to adopt smart grocery shopping technologies. The study found that different segments of consumers have already adopted self-checkout, though at varying levels. It concludes that there is a general readiness among consumers to adopt smart grocery shopping with behavioural intention mostly influenced by consumers attitudes towards the mode of shopping and convenience.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"65 1","pages":"44 - 66"},"PeriodicalIF":3.6,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89080140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-13DOI: 10.1080/09593969.2022.2048412
Jorge Vera-Martínez, Andrea Trujillo-León, Fabiola Vásquez-García
ABSTRACT Certain factors may exert un-intensifying effects on service performance expectations. In the pandemic crisis era of domestic confinement, as consumer shopping at physical stores is restricted, e-stores have become a useful source of goods. It is proposed that such a confinement crisis, as an extreme situational factor, can have a mitigating effect on the expectation level of service performance of e-stores. Hence, it is hypothesised that consumers may become more forgiving with e-suppliers, reporting a higher perceived performance under a confinement crisis than under normal social conditions. Two sets of data were compared for assessment, employing the same questionnaire to evaluate consumer opinions of service performance, brand perceptions, satisfaction, trust and intentions of e-stores. One set of data was collected under normal conditions, prior to domestic confinement being imposed due to the COVID-19 pandemic in Mexico. The second set of data was collected during a high point of contagion of the COVID-19 emergency in Mexico. Results suggest that there are significant differences in some variables related to perceived service performance, brand perceptions and behavioural intentions between the two sets of data. Apparently, consumers tend to perceive, in some respects, a higher level of performance of e-stores under confinement conditions than under normal social conditions. This work aims to shed light on how such extreme situational factors can affect consumer expectations and perceptions.
{"title":"Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores: the case of the COVID-19 pandemic in Mexico","authors":"Jorge Vera-Martínez, Andrea Trujillo-León, Fabiola Vásquez-García","doi":"10.1080/09593969.2022.2048412","DOIUrl":"https://doi.org/10.1080/09593969.2022.2048412","url":null,"abstract":"ABSTRACT Certain factors may exert un-intensifying effects on service performance expectations. In the pandemic crisis era of domestic confinement, as consumer shopping at physical stores is restricted, e-stores have become a useful source of goods. It is proposed that such a confinement crisis, as an extreme situational factor, can have a mitigating effect on the expectation level of service performance of e-stores. Hence, it is hypothesised that consumers may become more forgiving with e-suppliers, reporting a higher perceived performance under a confinement crisis than under normal social conditions. Two sets of data were compared for assessment, employing the same questionnaire to evaluate consumer opinions of service performance, brand perceptions, satisfaction, trust and intentions of e-stores. One set of data was collected under normal conditions, prior to domestic confinement being imposed due to the COVID-19 pandemic in Mexico. The second set of data was collected during a high point of contagion of the COVID-19 emergency in Mexico. Results suggest that there are significant differences in some variables related to perceived service performance, brand perceptions and behavioural intentions between the two sets of data. Apparently, consumers tend to perceive, in some respects, a higher level of performance of e-stores under confinement conditions than under normal social conditions. This work aims to shed light on how such extreme situational factors can affect consumer expectations and perceptions.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"177 1","pages":"167 - 183"},"PeriodicalIF":3.6,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77775122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-09DOI: 10.1080/09593969.2022.2048411
M. Esfidani, Shirin Rafiei Samani, Amir Khanlari
ABSTRACT In recent years, there has been significant growth in the number of chain stores; in this regard, the essential point is that managers should consider not only traditional marketing mix, but also other important factors that influence consumers’ shopping behavior, such as atmospheric factors. Music is one of the important factors in this domain. This study was an attempt to explain and investigate the relationship between background music and consumers’ shopping behavior in Ofogh Kourosh chain stores based on the mood-behavior model, alertness theory, and real-world chain store evidence. Genre, tempo, and volume are the elements of music that have been considered as the independent variables in this study, while consumers’ spent time and spentmoney in the stores constituted the dependent variables in this study. Moreover, age and gender have been evaluated as moderators in this relationship. This study is quasi-experimental in terms of the data collection method. All Ofogh Kourosh shoppers around Tehran city constituted the statistical population of this study, and the research sample consisted of 785 shoppers who were selected in 12 branches of Ofogh Kourosh chain stores via systematic sampling method. The background music tracks were chosen through a poll. In addition, observation and interview constituted the tools used in the experimental section. The results indicated that there is a significant relationship between music elements (genre, tempo, and volume) and spent time and money. It was also observed that gender had a considerable moderating role in the relationship between volume and spent time in stores.
{"title":"Music and consumer behavior in chain stores: theoretical explanation and empirical evidence","authors":"M. Esfidani, Shirin Rafiei Samani, Amir Khanlari","doi":"10.1080/09593969.2022.2048411","DOIUrl":"https://doi.org/10.1080/09593969.2022.2048411","url":null,"abstract":"ABSTRACT In recent years, there has been significant growth in the number of chain stores; in this regard, the essential point is that managers should consider not only traditional marketing mix, but also other important factors that influence consumers’ shopping behavior, such as atmospheric factors. Music is one of the important factors in this domain. This study was an attempt to explain and investigate the relationship between background music and consumers’ shopping behavior in Ofogh Kourosh chain stores based on the mood-behavior model, alertness theory, and real-world chain store evidence. Genre, tempo, and volume are the elements of music that have been considered as the independent variables in this study, while consumers’ spent time and spentmoney in the stores constituted the dependent variables in this study. Moreover, age and gender have been evaluated as moderators in this relationship. This study is quasi-experimental in terms of the data collection method. All Ofogh Kourosh shoppers around Tehran city constituted the statistical population of this study, and the research sample consisted of 785 shoppers who were selected in 12 branches of Ofogh Kourosh chain stores via systematic sampling method. The background music tracks were chosen through a poll. In addition, observation and interview constituted the tools used in the experimental section. The results indicated that there is a significant relationship between music elements (genre, tempo, and volume) and spent time and money. It was also observed that gender had a considerable moderating role in the relationship between volume and spent time in stores.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"171 1","pages":"331 - 348"},"PeriodicalIF":3.6,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76566316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-06DOI: 10.1080/09593969.2022.2047757
Eeva-Liisa Oikarinen, Magnus Söderlund
ABSTRACT The purpose of this study is to explore a set of mechanisms that mediate the influence of the impact of responsible service employee behaviour on customer satisfaction during the Covid-19 pandemic. A questionnaire was distributed online to UK residents who were instructed to recall and focus on either one very dissatisfying or one very satisfying face-to-face service encounter with an employee during the Covid-19 pandemic. A structural equation modelling approach was used to analyse the associations between the hypothesized response variables. The main finding was that the impact of responsible employee behaviour in service encounters on customer satisfaction was sequentially mediated by perceptions of employee morality and perceived employee humanness. A more parsimonious mediation model comprises only employee morality as a mediator. The attributions of morality to employees are important in a setting in which new social norms guide interpersonal behaviour and in which the violation of such norms can have serious health implications. This study adds empirical evidence to the emerging discourse in the service and retail literature on the implications of the Covid-19 pandemic. It also contributes to the literature on customers’ moral reactions in commercial settings, and to the literature in which perceived humanness is seen as a relevant characteristic of human employees. The results imply that responsible employee behaviour should be encouraged not only from the perspective of the well-being of customers and employees, but also from a business point of view.
{"title":"Responsible service employee behaviour and its impact on customer satisfaction during the coronavirus crisis","authors":"Eeva-Liisa Oikarinen, Magnus Söderlund","doi":"10.1080/09593969.2022.2047757","DOIUrl":"https://doi.org/10.1080/09593969.2022.2047757","url":null,"abstract":"ABSTRACT The purpose of this study is to explore a set of mechanisms that mediate the influence of the impact of responsible service employee behaviour on customer satisfaction during the Covid-19 pandemic. A questionnaire was distributed online to UK residents who were instructed to recall and focus on either one very dissatisfying or one very satisfying face-to-face service encounter with an employee during the Covid-19 pandemic. A structural equation modelling approach was used to analyse the associations between the hypothesized response variables. The main finding was that the impact of responsible employee behaviour in service encounters on customer satisfaction was sequentially mediated by perceptions of employee morality and perceived employee humanness. A more parsimonious mediation model comprises only employee morality as a mediator. The attributions of morality to employees are important in a setting in which new social norms guide interpersonal behaviour and in which the violation of such norms can have serious health implications. This study adds empirical evidence to the emerging discourse in the service and retail literature on the implications of the Covid-19 pandemic. It also contributes to the literature on customers’ moral reactions in commercial settings, and to the literature in which perceived humanness is seen as a relevant characteristic of human employees. The results imply that responsible employee behaviour should be encouraged not only from the perspective of the well-being of customers and employees, but also from a business point of view.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"24 1","pages":"184 - 200"},"PeriodicalIF":3.6,"publicationDate":"2022-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78356760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/09593969.2022.2048413
Jennifer Huh, Hye-young Kim
ABSTRACT This study investigates the differences between showrooming and webrooming from the exploratory behavioral perspective. Based on the epistemic theory of curiosity, this study tests a conceptual model delineating two independent variables (i.e., interest- and deprivation-curiosity), two mediating variables (i.e., market mavenism, consumer innovativeness), and two dependent variables (i.e., actual showrooming experience, actual webrooming experience). A total of 358 participants were recruited through Amazon M Turk, and structural equation modelling analysis was conducted to test the hypothesized model. The study revealed that market mavenism mediates between interest-curiosity and webrooming, whereas consumer innovativeness mediates between deprivation-curiosity and both showrooming and webrooming. This indicates that showroomers and webroomers have different characteristics and are driven by different motivational factors. The study makes theoretical contributions as it provides a novel approach to examining the differences between showrooming and webrooming behavior. Further, practical implications to provide a novel experience are suggested for omnichannel retailers.
摘要本研究从探索性行为学的角度探讨了“展厅入店”和“网页入店”的差异。基于好奇心的认知理论，本研究检验了一个包含两个自变量(兴趣-好奇心和剥夺-好奇心)、两个中介变量(市场至上主义、消费者创新)和两个因变量(实际展厅体验、实际展厅体验)的概念模型。通过Amazon M Turk共招募了358名参与者，并进行结构方程建模分析，对假设模型进行检验。研究发现，市场至上主义在兴趣-好奇和新刷癖之间起中介作用，而消费者创新在剥夺-好奇和新刷癖之间起中介作用。这表明，“展厅客”和“网络客”具有不同的特征，受不同的动机因素驱动。该研究的理论贡献在于，它提供了一种新的方法来检验“展厅”和“网页”行为之间的差异。此外，本文还提出了为全渠道零售商提供新颖体验的实际意义。
{"title":"Showrooming versus webrooming: Examining motivational differences in omnichannel exploratory behaviors","authors":"Jennifer Huh, Hye-young Kim","doi":"10.1080/09593969.2022.2048413","DOIUrl":"https://doi.org/10.1080/09593969.2022.2048413","url":null,"abstract":"ABSTRACT This study investigates the differences between showrooming and webrooming from the exploratory behavioral perspective. Based on the epistemic theory of curiosity, this study tests a conceptual model delineating two independent variables (i.e., interest- and deprivation-curiosity), two mediating variables (i.e., market mavenism, consumer innovativeness), and two dependent variables (i.e., actual showrooming experience, actual webrooming experience). A total of 358 participants were recruited through Amazon M Turk, and structural equation modelling analysis was conducted to test the hypothesized model. The study revealed that market mavenism mediates between interest-curiosity and webrooming, whereas consumer innovativeness mediates between deprivation-curiosity and both showrooming and webrooming. This indicates that showroomers and webroomers have different characteristics and are driven by different motivational factors. The study makes theoretical contributions as it provides a novel approach to examining the differences between showrooming and webrooming behavior. Further, practical implications to provide a novel experience are suggested for omnichannel retailers.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"33 1","pages":"532 - 548"},"PeriodicalIF":3.6,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73972157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-04DOI: 10.1080/09593969.2022.2048410
Amina Buallay
ABSTRACT This study investigates the relationship between the level of sustainability reporting and retail sectors’ performance (operational, financial and market). Using data culled from 4065 observations from 38 different countries for ten years (2008–2017), an independent variable derived from ESG score are regressed against dependent manufacture performance indicator variables [Return on Assets (ROA), Return on Equity (ROE) and Tobin’s Q (TQ)]. Two types of control variables complete the regression analysis in this study: firm-specific and macroeconomic. The findings elicited from the empirical results demonstrate that there is a significant relationship between ESG and operational performance (ROA), financial performance (ROE) and market performance (TQ). The model in this study presents a valuable analytical framework for exploring sustainability reporting as a driver of performance in retail sectors’ economies. In addition, the results of this study has significant implications for retailers, as it allows the current retailers to consider the possible sustainable activities for better outcomes, and encourages newcomers to find different sustainability approaches to attempt to offer better returns.
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Pub Date : 2022-03-02DOI: 10.1080/09593969.2022.2047759
N. Kim, T. Kim
ABSTRACT While many fashion brands and retailers are struggling amidst the shock of the COVID-19 pandemic, consumers’ secondhand fashion consumption (SFC) is accelerating as an alternative to new clothing purchases. Despite the growing importance of the resale market and the impact of the pandemic on consumer behavior, a comprehensive picture of SFC amid the pandemic has yet to be researched. The purpose of this study is to examine how the impact of the pandemic influences the relationships among consumers’ motivations, attitudes, and intentions toward SFC. By applying the theory of reasoned action, consumers’ motivations (e.g., sustainability, social, variety-seeking, fun-seeking, cost-saving dimensions) behind SFC intentions between high vs. low pandemic impact groups are studied. Through the online survey with 467 participants from South Korea, our study demonstrates that consumers are motivated to engage in SFC for different reasons depending on the impact of the pandemic on their daily lives. While cost-saving and social motivations were significant drivers for the high-impact group, the attitudes of the low-impact group were mainly influenced by sustainability and variety-seeking motivations. Study findings and implications are discussed, and future research directions are suggested.
{"title":"Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations","authors":"N. Kim, T. Kim","doi":"10.1080/09593969.2022.2047759","DOIUrl":"https://doi.org/10.1080/09593969.2022.2047759","url":null,"abstract":"ABSTRACT While many fashion brands and retailers are struggling amidst the shock of the COVID-19 pandemic, consumers’ secondhand fashion consumption (SFC) is accelerating as an alternative to new clothing purchases. Despite the growing importance of the resale market and the impact of the pandemic on consumer behavior, a comprehensive picture of SFC amid the pandemic has yet to be researched. The purpose of this study is to examine how the impact of the pandemic influences the relationships among consumers’ motivations, attitudes, and intentions toward SFC. By applying the theory of reasoned action, consumers’ motivations (e.g., sustainability, social, variety-seeking, fun-seeking, cost-saving dimensions) behind SFC intentions between high vs. low pandemic impact groups are studied. Through the online survey with 467 participants from South Korea, our study demonstrates that consumers are motivated to engage in SFC for different reasons depending on the impact of the pandemic on their daily lives. While cost-saving and social motivations were significant drivers for the high-impact group, the attitudes of the low-impact group were mainly influenced by sustainability and variety-seeking motivations. Study findings and implications are discussed, and future research directions are suggested.","PeriodicalId":47139,"journal":{"name":"International Review of Retail Distribution and Consumer Research","volume":"4 1","pages":"151 - 166"},"PeriodicalIF":3.6,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73827304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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