Corporate spinoffs are tax-free transactions between the parent firm (a.k.a. divesting firm) and its newly created, independent spun-off subsidiary (a.k.a. child firm) to increase value for both sides’ shareholders. As critical governance mechanisms, in this study we examine the effects of institutional and managerial ownerships on the market value of spun-off subsidiaries based on the corporate governance literature and behavioral agency perspective. In our sample, we have 144 completed U.S. spinoffs within a 14-year of time span, which are drawn from the SDC Platinum. According to our empirical analysis, we have found that both ownership structures have significant negative effects on the change in market value of the child firm. In addition, we have examined the interaction effect of both ownerships, which results in another significant effect in the opposite direction. Thus, this study reveals the critical importance of institutional and managerial ownerships for the market success of spun-off subsidiaries.
{"title":"Utjecaj upravljačkog i institucionalnog vlasništva na tržišnu vrijednost korporativnih spin-off poduzeća","authors":"O. V. Ozbek","doi":"10.30924/mjcmi.28.2.15","DOIUrl":"https://doi.org/10.30924/mjcmi.28.2.15","url":null,"abstract":"Corporate spinoffs are tax-free transactions between the parent firm (a.k.a. divesting firm) and its newly created, independent spun-off subsidiary (a.k.a. child firm) to increase value for both sides’ shareholders. As critical governance mechanisms, in this study we examine the effects of institutional and managerial ownerships on the market value of spun-off subsidiaries based on the corporate governance literature and behavioral agency perspective. In our sample, we have 144 completed U.S. spinoffs within a 14-year of time span, which are drawn from the SDC Platinum. According to our empirical analysis, we have found that both ownership structures have significant negative effects on the change in market value of the child firm. In addition, we have examined the interaction effect of both ownerships, which results in another significant effect in the opposite direction. Thus, this study reveals the critical importance of institutional and managerial ownerships for the market success of spun-off subsidiaries.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139170036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
International mobility has become an integral part of academic staff activities at higher education institutions (HEIs). In the context of globalisation and internationalisation, it plays a key role in both individual academic career and HEI performance. However, research on the motivation of academic staff to engage in international mobility, especially short-term mobility, remains modest. In addition, the COVID-19 pandemic introduced significant changes in international academic mobility organisation, with virtual mobility becoming the new normal. Research on academic staff responses to this form of mobility is nascent, but no less relevant given the current spread of blended international mobility. Drawing from self-determination theory, this paper aims to identify what motivates academic staff to engage in short-term international academic mobility in the pre-pandemic (“old normality”) and pandemic (“new normality”) periods. The study builds on the findings of a longitudinal research during which 13 academic staff members from 12 different countries were interviewed twice: before and during the pandemic. Findings suggest that academic staff is primarily driven to engage in short-term international mobility by intrinsic motivation, namely the need for competence development during both physical (pre-pandemic) and virtual (pandemic) mobility, while the need for relatedness plays a more significant role in the international physical mobility. Organisational support is an equally important extrinsic motivator for both mobility types. This empirical study provides implications for the international academic mobility literature and HEI management on the enhancement of academic staff involvement in international academic staff mobility.
{"title":"Avionska karta ili Zoom sastanak? Mobilnost akademskog osoblja u “staroj” i “novoj normalnosti”","authors":"Jolanta Preidienė","doi":"10.30924/mjcmi.28.2.13","DOIUrl":"https://doi.org/10.30924/mjcmi.28.2.13","url":null,"abstract":"International mobility has become an integral part of academic staff activities at higher education institutions (HEIs). In the context of globalisation and internationalisation, it plays a key role in both individual academic career and HEI performance. However, research on the motivation of academic staff to engage in international mobility, especially short-term mobility, remains modest. In addition, the COVID-19 pandemic introduced significant changes in international academic mobility organisation, with virtual mobility becoming the new normal. Research on academic staff responses to this form of mobility is nascent, but no less relevant given the current spread of blended international mobility. Drawing from self-determination theory, this paper aims to identify what motivates academic staff to engage in short-term international academic mobility in the pre-pandemic (“old normality”) and pandemic (“new normality”) periods. The study builds on the findings of a longitudinal research during which 13 academic staff members from 12 different countries were interviewed twice: before and during the pandemic. Findings suggest that academic staff is primarily driven to engage in short-term international mobility by intrinsic motivation, namely the need for competence development during both physical (pre-pandemic) and virtual (pandemic) mobility, while the need for relatedness plays a more significant role in the international physical mobility. Organisational support is an equally important extrinsic motivator for both mobility types. This empirical study provides implications for the international academic mobility literature and HEI management on the enhancement of academic staff involvement in international academic staff mobility.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139168090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cidália Oliveira, M. Rodrigues, Rui Silva, Mário Franco
This study aims to identify and characterize the culture of the largest exporters without the Balanced Scorecard (BSC) and with the BSC implemented. In addition, it confirms whether there are different characteristics in the type of organizational culture of the largest exporters without the BSC and with the BSC. To achieve this objective, data were collected through questionnaires sent to the 250 largest exporters in Portugal. Multivariate statistical techniques were used to validate the research hypotheses. This research shows that the Adhocracy (turbulent management) culture type prevails in organizations without BSC, while the Market (productivity) culture type prevails in organizations with BSC. The study is based on the characterization of the culture type of the organizations. This characterization is significant because organizational culture shapes and differentiates organizations’ actions, goal definitions, and strategic objectives, which can affect organizational performance. Although recent literature has addressed organizational culture and performance monitoring in isolation, not many studies have been found that link the topics of organizational culture, BSC, and performance.
{"title":"Organisational\u0000culture and balanced scorecard","authors":"Cidália Oliveira, M. Rodrigues, Rui Silva, Mário Franco","doi":"10.30924/mjcmi.28.2.10","DOIUrl":"https://doi.org/10.30924/mjcmi.28.2.10","url":null,"abstract":"This study aims to identify and characterize the culture of the largest exporters without the Balanced Scorecard (BSC) and with the BSC implemented. In addition, it confirms whether there are different characteristics in the type of organizational culture of the largest exporters without the BSC and with the BSC. To achieve this objective, data were collected through questionnaires sent to the 250 largest exporters in Portugal. Multivariate statistical techniques were used to validate the research hypotheses. This research shows that the Adhocracy (turbulent management) culture type prevails in organizations without BSC, while the Market (productivity) culture type prevails in organizations with BSC. The study is based on the characterization of the culture type of the organizations. This characterization is significant because organizational culture shapes and differentiates organizations’ actions, goal definitions, and strategic objectives, which can affect organizational performance. Although recent literature has addressed organizational culture and performance monitoring in isolation, not many studies have been found that link the topics of organizational culture, BSC, and performance.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138956011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Alexander Blandón López, Gustavo Adolfo Rubio-Rodríguez, Gerardo Pedraza Vega
This research delves into the identification of opportunities for the consolidation of the lemon value chain in the department of Tolima, Colombia, through the associativity model called: Special Administrative Planning Region. This model is a land-use planning system, officially recognized in Article 325 of the Political Constitution of Colombia and in Law 114 of 2011, which functions as a planning tool at the regional level. Its main objective is to integrate a given region with other territorial entities at the departmental level. The study is framed within exploratory research that employs qualitative and quantitative methodologies for its development, in addition to using data collection instruments, in order to identify the main elements that define the possibilities of establishing a profitable and sustainable value chain in the citrus-lime sector in Tolima. The results show that the potential for competitive insertion of lemon in global value chains reaches potential international markets such as Russia, Germany, France, Poland, Canada and Saudi Arabia, and the support of different government institutions. However, it is necessary to overcome major threats and weaknesses that currently hinder this insertion.
{"title":"Competitive insertion of the citrus-lemon chain in global value chains in Colombia","authors":"Alexander Blandón López, Gustavo Adolfo Rubio-Rodríguez, Gerardo Pedraza Vega","doi":"10.58691/man/173583","DOIUrl":"https://doi.org/10.58691/man/173583","url":null,"abstract":"This research delves into the identification of opportunities for the consolidation of the lemon value chain in the department of Tolima, Colombia, through the associativity model called: Special Administrative Planning Region. This model is a land-use planning system, officially recognized in Article 325 of the Political Constitution of Colombia and in Law 114 of 2011, which functions as a planning tool at the regional level. Its main objective is to integrate a given region with other territorial entities at the departmental level. The study is framed within exploratory research that employs qualitative and quantitative methodologies for its development, in addition to using data collection instruments, in order to identify the main elements that define the possibilities of establishing a profitable and sustainable value chain in the citrus-lime sector in Tolima. The results show that the potential for competitive insertion of lemon in global value chains reaches potential international markets such as Russia, Germany, France, Poland, Canada and Saudi Arabia, and the support of different government institutions. However, it is necessary to overcome major threats and weaknesses that currently hinder this insertion.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138971031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract: The aim of the pilot study was to determine whether student travel mapping can be an effective method supporting the improvement of services at a university in the context of creating value for students and their participation in creating this value. In-depth qualitative research was carried out, consisting in conducting semi-structured interviews with students. The study used the customer journey mapping (CJM) method. Students’ experiences related to their interactions with the university were identified from the moment of making the decision to start studying at the university to the moment of formally obtaining student status. The experiments covered the period during the restrictions related to the covid-19 pandemic were in force. Research has shown that journey mapping can be a useful method supporting the improvement of processes related to student service during the recruitment process. It allows for an in-depth analysis of experiences, which shows not only the problems arising at the points of contact, but also feelings and emotions. The use of CJM can help University employees understand students and better adapt service-related processes to their real needs and expectations.
{"title":"Improving service quality at universities through student journey mapping","authors":"Anna Ludwiczak","doi":"10.58691/man/173219","DOIUrl":"https://doi.org/10.58691/man/173219","url":null,"abstract":"Abstract: The aim of the pilot study was to determine whether student travel mapping can be an effective method supporting the improvement of services at a university in the context of creating value for students and their participation in creating this value. In-depth qualitative research was carried out, consisting in conducting semi-structured interviews with students. The study used the customer journey mapping (CJM) method. Students’ experiences related to their interactions with the university were identified from the moment of making the decision to start studying at the university to the moment of formally obtaining student status. The experiments covered the period during the restrictions related to the covid-19 pandemic were in force. Research has shown that journey mapping can be a useful method supporting the improvement of processes related to student service during the recruitment process. It allows for an in-depth analysis of experiences, which shows not only the problems arising at the points of contact, but also feelings and emotions. The use of CJM can help University employees understand students and better adapt service-related processes to their real needs and expectations.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139004505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate SCorporate Social Responsibility (CSR) has been forming very dynamically and intensively for several decades. The rapid development, as well as the relatively large scope of this concept, which is cross-sectionally related to a number of different social disciplines, so far causes a very significant terminological inconsistency. The paper focuses on the relationship between CSR and the financial performance of companies, or on the positive consequences of applying the concept of CSR in business on the example of a selected company Deutsche Telekom AG, which applies CSR in its business and which achieves positive results not only from this point of view, but also from the point of view of company profitability. When analyzing the company from the point of view of the global market, it quantitatively monitors the impact of the measured indicators on the profitability of total assets (ROA) and on net profit, by testing the basic assumptions made on the classical linear regression model. The main goal of the paper was to find out the impact of CSR on the financial results of the parent company Deutsche Telekom AG for the period 2001-2021 and to find the relationship between CSR and economic benefits.
{"title":"The Analysis of the Relationship between Corporate Social Responsibility and Financial Performance of Company","authors":"D. Palaščáková, Monika Michalska","doi":"10.58691/man/174533","DOIUrl":"https://doi.org/10.58691/man/174533","url":null,"abstract":"Corporate SCorporate Social Responsibility (CSR) has been forming very dynamically and intensively for several decades. The rapid development, as well as the relatively large scope of this concept, which is cross-sectionally related to a number of different social disciplines, so far causes a very significant terminological inconsistency. The paper focuses on the relationship between CSR and the financial performance of companies, or on the positive\u0000consequences of applying the concept of CSR in business on the example of a selected company Deutsche Telekom AG, which applies CSR in its business and which achieves positive results not only from this point of view, but also from the point of view of company profitability. When analyzing the company from the point of view of the global market, it quantitatively monitors the impact of the measured indicators on the profitability of total assets\u0000(ROA) and on net profit, by testing the basic assumptions made on the classical linear regression model. The main goal of the paper was to find out the impact of CSR on the financial results of the parent company Deutsche Telekom AG for the period 2001-2021 and to find the relationship between CSR and economic benefits.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138976853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers' perception of it as supporting the Lubusz region in its development. However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.
{"title":"Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship","authors":"M. Michałowska, Piotr Kułyk","doi":"10.58691/man/174532","DOIUrl":"https://doi.org/10.58691/man/174532","url":null,"abstract":"The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers' perception of it as supporting the Lubusz region in its development. However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139255606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main purpose of the article is to identify the main factors that have the greatest impact on building satisfaction of employees who work in Polish organizations. In addition, the author will try to identify the expectations of respondents that apply to their workplaces and identify the most important problems and barriers in the surveyed organizations, occurring in the processes of human capital management. As the main research method, in addition to the literature analysis, of course, the author chose a survey, in the form of a structured interview, with team leaders and their employees. The entire research process was carried out in 44 purposefully selected Polish organizations, in 2021 (254 employees of these organizations took part in the survey). Of course, due to the number of subjects, the study has a pilot character. Based on the analysis of the literature and the conclusions of the survey, 4 main groups of determinants that have the greatest impact on the level of job satisfaction of respondents have been identified - they have been divided into professional and nonprofessional factors. In addition, the author described the main barriers that generate the most problems and dysfunctions that accompany respondents during their work.
{"title":"Factors influencing the level of job satisfaction of employees as the main internal stakeholders of organizations in the 21st century","authors":"M. Igielski","doi":"10.58691/man/172205","DOIUrl":"https://doi.org/10.58691/man/172205","url":null,"abstract":"The main purpose of the article is to identify the main factors that have the greatest impact on building satisfaction of employees who work in Polish organizations. In addition, the author will try to identify the expectations of respondents that apply to their workplaces and identify the most important problems and barriers in the surveyed organizations, occurring in the processes of human capital management. As the main research method, in addition to the literature analysis, of course, the author chose a survey, in the form of a structured interview, with team leaders and their employees. The entire research process was carried out in 44 purposefully selected Polish organizations, in 2021 (254 employees of these organizations took part in the survey). Of course, due to the number of subjects, the study has a pilot character. Based on the analysis of the literature and the conclusions of the survey, 4 main groups of determinants that have the greatest impact on the level of job satisfaction of respondents have been identified - they have been divided into professional and nonprofessional factors. In addition, the author described the main barriers that generate the most problems and dysfunctions that accompany respondents during their work.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139257344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ghi Nha Tran, Dat Hoang Anh Nguyen, Khoa Dang Tran, Thach Ha Nguyen
The purpose of this study is to use social capital theory to explain how startups in Vietnam undergo the digital transformation process. The study investigates the connection between social capital, resource access, and digital transformation in Vietnamese startups. 230 managers were analyzed using the Partial Least Squares Structural Model (PLS-SEM). The study found a positive correlation between social capital, resource access, and digital transformation. Additionally, the study looked at the role of resource access as a mediator between social capital and digital transformation. The findings of this study hold immense importance for managers seeking to establish social capital with stakeholders, including government agencies, customers, competitors, and suppliers in the digital platform services industry. Leveraging social capital can increase managers' access to crucial resources, especially during the Covid-19 pandemic. The study acknowledges its limitations and identifies areas for future research.
{"title":"Social capital and digital transformation of startups in Vietnam: the mediating role of access to resources","authors":"Ghi Nha Tran, Dat Hoang Anh Nguyen, Khoa Dang Tran, Thach Ha Nguyen","doi":"10.58691/man/172206","DOIUrl":"https://doi.org/10.58691/man/172206","url":null,"abstract":"The purpose of this study is to use social capital theory to explain how startups in Vietnam undergo the digital transformation process. The study investigates the connection between social capital, resource access, and digital transformation in Vietnamese startups. 230 managers were analyzed using the Partial Least Squares Structural Model (PLS-SEM). The study found a positive correlation between social capital, resource access, and digital transformation. Additionally, the study looked at the role of resource access as a mediator between social capital and digital transformation. The findings of this study hold immense importance for managers seeking to establish social capital with stakeholders, including government agencies, customers, competitors, and suppliers in the digital platform services industry. Leveraging social capital can increase managers' access to crucial resources, especially during the Covid-19 pandemic. The study acknowledges its limitations and identifies areas for future research.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139310136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iyus Wiadi, Siti Mudrika, Diyono Suharjo, Ahmad Azmy, Deni Deni
Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions. The expanded unified theory of acceptance and use of technology (UTAUT2) model and the technology acceptance model (TAM) were both used to research the elements that lead to long-term behavioral changes in favor of more sustainable consumer purchasing decisions. Sustainable consumer behaviors are those that are based on trust and continuation intention (CI). The case study is based on a SME company that creates modernized versions of traditional snacks and markets them online. Researchers surveyed 122 of their customers for the survey-based statistics. The findings reveal that, out of the six factors, only 4 factors that had significant impact on trust, which are Perceived of Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and the most significant is Hedonic Motives (HM). While, Quality Information (IQ) did not contribute to Trust. Trust (T) appears to have a substantial positive impact on the development of customer’s continuous purchase decision (CI). Age and education did not moderate the relationship between trust and CI. Small and medium-sized enterprise (SME) business owners should therefore focus on Perceived Risk related variables to build greater levels of trust and capture customers’ ongoing interest. This study contributes to a body of knowledge on the e-marketing of SME items, particularly snacks, by demonstrating how CI might cause long-term behavioral changes in favor of more sustainable customer purchase decisions.
由于其为销售商和消费者带来的多重优势，服务数字化是一个在全球范围内日益流行的过程。本研究旨在探讨与中小企业产品相关的电子营销要素对客户购买决策中可持续行为的影响。扩大的技术接受和使用统一理论（UTAUT2）模型和技术接受模型（TAM）都被用来研究导致长期行为变化的因素，以支持更可持续的消费者购买决策。可持续消费行为是指那些基于信任和持续意向（CI）的行为。案例研究基于一家生产现代化传统零食并在网上销售的中小型企业。研究人员对 122 名客户进行了调查统计。研究结果显示，在六个因素中，只有四个因素对信任度有显著影响，分别是有用性感知因素（PU）、易用性感知因素（PEOU）、社会影响因素（SI）和最显著的享乐动机因素（HM）。而信息质量（IQ）并不影响信任度。信任（T）似乎对客户持续购买决策（CI）的形成有很大的积极影响。年龄和教育程度并不影响信任与 CI 之间的关系。因此，中小型企业（SME）的企业主应关注与感知风险相关的变量，以建立更高水平的信任并抓住客户的持续兴趣。本研究证明了 CI 如何可能导致长期行为变化，从而有利于客户做出更可持续的购买决策，为中小型企业商品（尤其是零食）的电子营销知识体系做出了贡献。
{"title":"The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif","authors":"Iyus Wiadi, Siti Mudrika, Diyono Suharjo, Ahmad Azmy, Deni Deni","doi":"10.58691/man/172050","DOIUrl":"https://doi.org/10.58691/man/172050","url":null,"abstract":"Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions. The expanded unified theory of acceptance and use of technology (UTAUT2) model and the technology acceptance model (TAM) were both used to research the elements that lead to long-term behavioral changes in favor of more sustainable consumer purchasing decisions. Sustainable consumer behaviors are those that are based on trust and continuation intention (CI). The case study is based on a SME company that creates modernized versions of traditional snacks and markets them online. Researchers surveyed 122 of their customers for the survey-based statistics. The findings reveal that, out of the six factors, only 4 factors that had significant impact on trust, which are Perceived of Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and the most significant is Hedonic Motives (HM). While, Quality Information (IQ) did not contribute to Trust. Trust (T) appears to have a substantial positive impact on the development of customer’s continuous purchase decision (CI). Age and education did not moderate the relationship between trust and CI. Small and medium-sized enterprise (SME) business owners should therefore focus on Perceived Risk related variables to build greater levels of trust and capture customers’ ongoing interest. This study contributes to a body of knowledge on the e-marketing of SME items, particularly snacks, by demonstrating how CI might cause long-term behavioral changes in favor of more sustainable customer purchase decisions.","PeriodicalId":47182,"journal":{"name":"Management","volume":null,"pages":null},"PeriodicalIF":2.5,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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