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Douyin's playful platform governance: Platform's self-regulation and content creators’ participatory surveillance 豆瓣的游戏化平台治理:平台自律与内容创作者的参与式监督
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-04-17 DOI: 10.1177/13678779241247065
Zhen Ye, Qian Huang, T. Krijnen
To mediate the tensions between state regulation and content-creator incentives, Chinese social media platforms have developed an interesting practice of using platform official accounts to communicate their rules to the creator community. These accounts anthropomorphize platforms, enabling platforms to represent their regulatory bodies using fictional human characters or animated figures. The phenomenon of platform anthropomorphization in the Chinese context stems from a different ontological understanding of platform governance. The first part of this article discusses the logic of platform governance in China, and highlights a different state–platform relationship in comparison to the US and European countries. In the second part, the article turns to focus on Douyin as a case study to further investigate how Chinese social media platforms establish rules and govern content creators. By analysing Douyin's public-facing policy documents and its platform official account, Douyin Safety Centre, we reveal a mechanism of playful governance.
为了调和国家监管与内容创作者激励之间的矛盾,中国社交媒体平台发展出一种有趣的做法,即使用平台官方账号向创作者社区传达其规则。这些账号将平台拟人化,使平台能够用虚构的人物或动画形象来代表其监管机构。中国语境下的平台拟人化现象源于对平台治理的不同本体论理解。本文第一部分讨论了中国平台治理的逻辑,并强调了与欧美国家不同的国家-平台关系。在第二部分,文章以豆瓣网为案例,进一步探讨中国社交媒体平台是如何制定规则和管理内容创作者的。通过分析豆瓣面向公众的政策文件及其平台官方账号 "豆瓣安全中心",我们揭示了一种游戏化治理机制。
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引用次数: 0
A global approach to studying platforms and cultural production 研究平台和文化生产的全球方法
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-04-13 DOI: 10.1177/13678779241244399
R. Prey, Seonok Lee
There is a major blindspot regarding our understanding of different structural models of platformization beyond the dominant Anglo-American markets. This article develops a typology of political economic models of platformization by using the case of music platformization. In order to generate such a typology, the article proposes that we start by identifying variables present in any music market around the world. Three different variables are proposed: (1) platform dependence; (2) dominance of ‘global’ platforms; and (3) the degree of platform and recording industry integration. To illustrate how these variables result in structurally distinct models of platformization, the article briefly discusses the cases of South Korea, the Netherlands and Nigeria. In doing so, a framework is provided through which to interpret the experiences and conditions of musicians, and other cultural producers, in diverse platform ecosystems.
我们对英美主导市场之外的不同平台化结构模式的理解存在重大盲点。本文以音乐平台化为例,对平台化的政治经济模式进行了分类。为了形成这样一种类型学,文章建议我们首先确定全球任何音乐市场中存在的变量。文章提出了三个不同的变量:(1) 平台依赖性;(2) "全球 "平台的主导地位;(3) 平台与唱片业的整合程度。为了说明这些变量如何导致结构上不同的平台化模式,文章简要讨论了韩国、荷兰和尼日利亚的案例。这样就提供了一个框架,通过它可以解读音乐家和其他文化生产者在不同平台生态系统中的经历和状况。
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引用次数: 0
‘If it's held dear, it’ll get pushed through’: Transmedia narratives, play cultures, and soft canon in tabletop role-playing games (TTRPGs) 如果它被珍视,它就会被推翻":跨媒体叙事、游戏文化和桌面角色扮演游戏(TTRPG)中的软规范
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-04-13 DOI: 10.1177/13678779241244407
Kellynn Wee
Transmedia storytelling is a strategy adopted by media franchises and brands to create participatory story-worlds for their consumers; it incorporates a range of forms, actors, and texts, all of which have varying degrees of narrative authority in determining the events that occur. This article focuses on tabletop role-playing game Dungeons & Dragons to show how play cultures in Singapore are shaped by transmedia storytelling techniques. In doing so, it makes two contributions to existing research: first, it shifts scholarly focus from game texts to player practice, showing how communities of play are created through players’ emergent usage of transmedia storytelling techniques. Second, it describes a player practice of soft canon, which I theorise as an approach to shared world-making that prioritises the emotional resonance of narrative details over a positivist accounting of narrative events. The concept of soft canon reveals a new perspective on how communities create and sustain intersubjectively imagined worlds.
跨媒体叙事是媒体特许经营公司和品牌为其消费者创造参与性故事世界所采取的一种策略;它融合了一系列形式、演员和文本,所有这些在决定事件发生方面都具有不同程度的叙事权威。本文以桌面角色扮演游戏《龙与地下城》为重点,展示跨媒体叙事技术如何塑造新加坡的游戏文化。在此过程中,本文对现有研究做出了两方面的贡献:首先,它将学术焦点从游戏文本转移到玩家实践,展示了游戏社区是如何通过玩家对跨媒体叙事技术的新兴使用而形成的。其次,它描述了玩家的 "软典范 "实践,我将其理论化为一种创造共同世界的方法,它优先考虑叙事细节的情感共鸣,而不是叙事事件的实证主义描述。软典范的概念揭示了社区如何创造和维持主体间想象世界的新视角。
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引用次数: 0
Selling Otherness on YouTube: Digital inter-Asian Orientalism and YouTube monetization system 在 YouTube 上销售 "他者":数字跨亚洲东方主义与 YouTube 货币化系统
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-04-11 DOI: 10.1177/13678779241240780
Dasol Kim
This article investigates the influence of YouTube's monetization metrics on content creation practices and their reflection of geopolitical and economic factors. Using the case study of “Team Azimkiya,” a Bangladeshi YouTube channel primarily targeting South Korean viewers, the study introduces the concept of “global CPM arbitrage.” CPM, or cost per 1000 impressions, estimates advertising revenue for channels. Global CPM arbitrage characterizes content creators’ strategic approach to leverage varying CPM rates across geographic regions, optimizing their advertising revenue within the YouTube ecosystem. While CPM is often seen as an objective metric, the analysis of Team Azimkiya's strategies reveals its role in constructing audiences and directing higher-revenue viewers. In a platform that exhibits a preference for content from more affluent regions, self-Orientalization emerges as an effective content creation approach. This article argues that this approach can perpetuate the inter-Asian dynamic and the Orientalist gaze.
本文研究了 YouTube 的货币化指标对内容创作实践的影响及其对地缘政治和经济因素的反映。本研究以孟加拉国 YouTube 频道 "Team Azimkiya"(主要面向韩国观众)为案例,引入了 "全球 CPM 套利 "的概念。CPM,即每 1000 次展示的成本,用于估算频道的广告收入。全球 CPM 套利是指内容创作者利用不同地区的不同 CPM 率,优化其在 YouTube 生态系统中的广告收入的战略方法。虽然 CPM 通常被视为一种客观指标,但对 Azimkiya 团队策略的分析揭示了 CPM 在构建受众群和引导高收入观众方面的作用。在一个偏爱来自更富裕地区内容的平台上,自我东方化成为一种有效的内容创作方法。本文认为,这种方法会使亚洲间的动态和东方主义的目光永久化。
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引用次数: 0
Cooptation, hijacking, or normalization? The discursive concession of body politics on Douyin 胁迫、劫持还是正常化?豆瓣上身体政治的话语让步
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-03-28 DOI: 10.1177/13678779241239681
Jindong Leo-Liu, Anthony Fung, Han Fu
The short-video platform TikTok/Douyin becomes a space not only for individuals to express and articulate their interests, but also for the authorities to negotiate with the public on various ideological boundaries. This article specifically examines a Douyin campaign in which the platform attempts to prescribe a standard of body exposure that falls within the tolerance level of the authorities and, meanwhile, favours users’ interests to gain support. To conceptualize such discursive negotiations and the relevant tactics, we propose the term ‘discursive concession’ to describe the process of compromise by temporarily challenging, obscuring, and rearticulating the discursive boundary, eventually legitimizing the subordinated discourse by aligning it with the dominant ideological logic. By analysing discourses of representative short videos and comments, we identified three tactics of discursive concession: cooptation, hijacking, and normalization. They respectively describe how dominant, subordinated, and middle powers leverage each other to push the discursive boundary forward.
短视频平台 TikTok/豆瓣不仅成为个人表达和表达利益的空间,也成为当局与公众就各种意识形态边界进行谈判的空间。本文特别研究了豆瓣的一次活动,在这次活动中,平台试图规定一个在当局容忍范围内的身体暴露标准,同时偏向用户的利益以获得支持。为了将这种话语谈判和相关策略概念化,我们提出了 "话语让步 "这一术语,以描述通过暂时挑战、模糊和重新阐明话语边界来实现妥协的过程,最终通过使从属话语与主流意识形态逻辑保持一致而使其合法化。通过分析具有代表性的短视频和评论话语,我们发现了三种话语让步策略:共谋、劫持和正常化。它们分别描述了主导力量、从属力量和中间力量如何相互利用,推动话语边界向前发展。
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引用次数: 0
‘Diversity’ as multidisciplinary keyword for the politics of cultural recommender systems in global digital media platforms 多样性 "是全球数字媒体平台文化推荐系统政治的多学科关键词
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-03-28 DOI: 10.1177/13678779241239342
Jean Burgess, Louisa Bartolo, Joanne E. Gray, Jonathon Hutchinson, D. B. V. Kaye, Ariadna Matamoros-Fernández, Kylie Pappalardo, Patrik Wikstrom
‘Diversity’ is a heavily freighted and multivalent keyword in the global digital media environment. The recommender systems used by platforms are particularly acute sites of development and debate around the political, cultural and technical issues ‘diversity’ signifies. Drawing on a review of computer science publications on recommender systems in media and entertainment as well as a survey of recent advances in media and cultural policy scholarship, this short article performs a pragmatic close reading of diversity in these intersecting fields. We note that attention must be paid to the specific challenges and politics of diversity not only in particular cultural fields but also in local cultural contexts, drawing on examples from music and SVOD platforms to flesh out these questions and the practical possibilities that arise from them.
在全球数字媒体环境中,"多样性 "是一个具有多重含义的关键词。平台使用的推荐系统是围绕 "多样性 "所代表的政治、文化和技术问题进行开发和辩论的重要场所。这篇短文通过对有关媒体和娱乐推荐系统的计算机科学出版物的回顾,以及对媒体和文化政策学术研究最新进展的调查,对这些交叉领域的多样性进行了务实的细读。我们指出,不仅在特定文化领域,而且在地方文化背景下,都必须关注多样性所带来的具体挑战和政治问题,并借鉴音乐和 SVOD 平台的实例来充实这些问题以及由此产生的实际可能性。
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引用次数: 0
Making virtual celebrity: Platformization and intermediation in digital cultural production 打造虚拟名人:数字文化生产中的平台化和中介化
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-02-06 DOI: 10.1177/13678779241230564
Jingyan Elaine Yuan
Focusing on intermediation in cultural production in a digital ecology consisting of multiple platforms mediating simultaneously converging and diverging industries, this study critically engages with the thesis that platforms act primarily as a disintermediation vector in a linear value chain within a single industry. With two empirical cases of intermediation in the emerging virtual celebrity sector – one organizing the recursive loop of prosumption, the other articulating authenticity against technological standardization and overproduction, the study shifts the focus away from questions of labor and agency of individual creators and unpacks the conditions of intermediation in the context of new industrial models of value creation, commodification, and division of labor. The empirical cases demonstrate that the implications of platforms for digital cultural production are paradoxical – while their business models lead to a centralized process of value capture, their flexible organizational forms may afford new distributed patterns of value creation.
本研究重点关注由多个平台组成的数字生态中文化生产的中介问题,这些平台同时为趋同和分化的产业提供中介服务,本研究对平台在单一产业的线性价值链中主要作为去中介化载体这一论点进行了批判性的探讨。通过两个新兴虚拟名人行业中介的实证案例--一个组织了消费的递归循环,另一个阐明了技术标准化和过度生产的真实性,本研究将焦点从劳动和个体创作者的代理权问题上转移开,并在价值创造、商品化和劳动分工的新产业模式背景下解读中介的条件。实证案例表明,平台对数字文化生产的影响是自相矛盾的--虽然其商业模式导致了集中化的价值获取过程,但其灵活的组织形式可能提供新的分布式价值创造模式。
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引用次数: 0
Making virtual celebrity: Platformization and intermediation in digital cultural production 打造虚拟名人:数字文化生产中的平台化和中介化
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-02-06 DOI: 10.1177/13678779241230564
Jingyan Elaine Yuan
Focusing on intermediation in cultural production in a digital ecology consisting of multiple platforms mediating simultaneously converging and diverging industries, this study critically engages with the thesis that platforms act primarily as a disintermediation vector in a linear value chain within a single industry. With two empirical cases of intermediation in the emerging virtual celebrity sector – one organizing the recursive loop of prosumption, the other articulating authenticity against technological standardization and overproduction, the study shifts the focus away from questions of labor and agency of individual creators and unpacks the conditions of intermediation in the context of new industrial models of value creation, commodification, and division of labor. The empirical cases demonstrate that the implications of platforms for digital cultural production are paradoxical – while their business models lead to a centralized process of value capture, their flexible organizational forms may afford new distributed patterns of value creation.
本研究重点关注由多个平台组成的数字生态中文化生产的中介问题,这些平台同时为趋同和分化的产业提供中介服务,本研究对平台在单一产业的线性价值链中主要作为去中介化载体这一论点进行了批判性的探讨。通过两个新兴虚拟名人行业中介的实证案例--一个组织了消费的递归循环,另一个阐明了技术标准化和过度生产的真实性,本研究将焦点从劳动和个体创作者的代理权问题上转移开,并在价值创造、商品化和劳动分工的新产业模式背景下解读中介的条件。实证案例表明,平台对数字文化生产的影响是自相矛盾的--虽然其商业模式导致了集中化的价值获取过程,但其灵活的组织形式可能提供新的分布式价值创造模式。
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引用次数: 0
Memetic commenting: Armenian curses and the Twitter theatre of Trump's deselection 记忆性评论:亚美尼亚咒语与特朗普下台后的推特剧场
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-01-25 DOI: 10.1177/13678779231220397
E. Pilipets, Susanna Paasonen
On 7 November 2020, strange things were happening in the comments to @realDonaldTrump's tweet erroneously arguing that he had won the US presidential election, ‘BY A LOT’. Posting quote tweets and replies in Armenian in tandem with ‘cursed images’, memes, and creepypasta, users engaged in a spam-like trollish intervention, even as Twitter kept removing the said content in real time. Exploring this online incident through various analytical techniques, this article first attends to absurdity and ephemerality within the polarized social media event. Second, it makes an argument for the productivity of digital methods in cultural studies inquiry aiming to understand the temporal, contextual, and infrastructural aspects of memetic commenting. Third, by focusing on the social (media) theatre of Armenian curses, we make a case for the analytical importance of studying materials deemed niche and anomalous in networked exchanges.
2020 年 11 月 7 日,@唐纳德-特朗普(RealDonaldTrump)的推特评论中发生了一些奇怪的事情,他在推特上错误地认为自己 "以巨大优势 "赢得了美国总统大选。用户们用亚美尼亚语发布引用推文和回复,并配以 "诅咒图片"、memes 和 creepypasta,进行类似垃圾邮件的巨魔式干预,即使 Twitter 不断实时删除上述内容。本文通过各种分析技术对这一网络事件进行了探讨,首先关注了这一两极分化的社交媒体事件中的荒谬性和短暂性。其次,文章论证了数字方法在文化研究调查中的生产力,旨在理解记忆评论的时间、语境和基础设施方面。第三,通过聚焦亚美尼亚诅咒的社交(媒体)剧场,我们论证了研究网络交流中被视为小众和反常材料的分析重要性。
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引用次数: 0
Exploring cultural hybridity, questioning cultural appropriation: Peruvian fans’ responses to Latin tropes in K-pop 探索文化杂交,质疑文化挪用:秘鲁歌迷对 K-pop 中拉丁风格的反应
IF 2.1 2区 社会学 Q1 Social Sciences Pub Date : 2024-01-22 DOI: 10.1177/13678779231224474
Kyong Yoon, Camila Alexandra Labarta Garcia
Drawing on qualitative interviews with K-pop fans in Lima, Peru, this study explores how Latin fans think about and negotiate K-pop industries’ citations of Latin pop music tropes. It addresses the ways in which K-pop's practices of citing other cultures are perceived by the audience whose culture is cited. The Peruvian fans in this study suggest that the citations of other cultures observed in K-pop offer versatile entry points for them to easily engage in the cultural genre. For them, K-pop is a novel cultural genre that has become an alternative yet intimate cultural resource, especially compared to hegemonic American pop music. By providing an analysis of Latin K-pop fans’ lived experiences through the lens of cultural hybridity and appropriation, this audience study contributes to the field of transcultural media research.
本研究通过对秘鲁利马的 K-pop 歌迷进行定性访谈,探讨拉丁歌迷如何看待和协商 K-pop 行业对拉丁流行音乐套路的引用。它探讨了被引用文化的受众如何看待 K-pop 对其他文化的引用。本研究中的秘鲁歌迷认为,在 K-pop 中观察到的对其他文化的引用为他们提供了多功能的切入点,使他们能够轻松地参与到这一文化类型中。对他们来说,K-pop 是一种新颖的文化流派,它已成为一种另类而又亲切的文化资源,尤其是与霸权主义的美国流行音乐相比。这项受众研究从文化混杂和挪用的角度分析了拉丁 K-pop 歌迷的生活体验,为跨文化媒体研究领域做出了贡献。
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引用次数: 0
期刊
International Journal of Cultural Studies
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