Pub Date : 2022-01-12DOI: 10.1080/10253866.2021.2019026
T. Abbate, M. Vecco, C. Vermiglio, Vincenzo Zarone, M. Perano
ABSTRACT Blockchain technology is currently stimulating a broader process of social and industrial transformation impacting several potential areas of adoption (e.g. transactions, tracking and tracing solutions, authenticity, etc …). The acceptance of this technology represents a major challenge for the art ecosystem. The literature around relations and applications of blockchain in the art market is fragmented and fails to provide an understanding of the current/potential opportunities of this application. This paper explores how blockchain is being adopted in the art sector. By using a perspective of mobilizing organizational and institutional field theory, this study performs an explorative qualitative analysis based on semi-structured interviews with 15 experts from the art market. The findings underline the complexity of effective implementation of this technology, the contradictory positions regarding the benefits and business opportunities it offers, as well as the market players’ resistance to change and trust. The theoretical and practical implications are also discussed.
{"title":"Blockchain and art market: resistance or adoption?","authors":"T. Abbate, M. Vecco, C. Vermiglio, Vincenzo Zarone, M. Perano","doi":"10.1080/10253866.2021.2019026","DOIUrl":"https://doi.org/10.1080/10253866.2021.2019026","url":null,"abstract":"ABSTRACT Blockchain technology is currently stimulating a broader process of social and industrial transformation impacting several potential areas of adoption (e.g. transactions, tracking and tracing solutions, authenticity, etc …). The acceptance of this technology represents a major challenge for the art ecosystem. The literature around relations and applications of blockchain in the art market is fragmented and fails to provide an understanding of the current/potential opportunities of this application. This paper explores how blockchain is being adopted in the art sector. By using a perspective of mobilizing organizational and institutional field theory, this study performs an explorative qualitative analysis based on semi-structured interviews with 15 experts from the art market. The findings underline the complexity of effective implementation of this technology, the contradictory positions regarding the benefits and business opportunities it offers, as well as the market players’ resistance to change and trust. The theoretical and practical implications are also discussed.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79331347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-11DOI: 10.1080/10253866.2021.2020761
B. Cova
ABSTRACT The present article develops the specific case of Ventolin, a medication that has achieved iconic market status by virtue of its fifty years of existence, the attributes of the object that dispenses it (the inhaler), its consumers (asthmatics), and the brand itself. We start by situating Ventolin’s birth in the historical context of the search for asthma remedies. We then discuss how the Ventolin inhaler went from problematizing the bravery of asthmatics by symbolizing weakness and cowardice to becoming an emblem of villainy thanks to the association with Darth Vader. We conclude by discussing the hijacking of this medication brand and the role of materiality in that process.
{"title":"Ventolin: a market icon","authors":"B. Cova","doi":"10.1080/10253866.2021.2020761","DOIUrl":"https://doi.org/10.1080/10253866.2021.2020761","url":null,"abstract":"ABSTRACT The present article develops the specific case of Ventolin, a medication that has achieved iconic market status by virtue of its fifty years of existence, the attributes of the object that dispenses it (the inhaler), its consumers (asthmatics), and the brand itself. We start by situating Ventolin’s birth in the historical context of the search for asthma remedies. We then discuss how the Ventolin inhaler went from problematizing the bravery of asthmatics by symbolizing weakness and cowardice to becoming an emblem of villainy thanks to the association with Darth Vader. We conclude by discussing the hijacking of this medication brand and the role of materiality in that process.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72455347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-06DOI: 10.1080/10253866.2021.2019025
T. Ariztia, F. Araneda
ABSTRACT This article describes how value is defined, mobilized, and assessed in green circular economy startups. Drawing on recent debates about value and valuation in economic life and the empirical evidence collected from 30 interviews with green entrepreneurs, we focus on unpacking the value narratives developed in circular economy business settings. More specifically, we show how value is organized around the “win-win formula” a narrative plot in which economic and environmental gains reinforce each other. We highlight several key elements that organize this win-win plot: First, business opportunity and business models work as critical discursive elements. Second, we describe how clients and investors are the main conferrers of value. Third, we show how economic survival works as the ultimate evaluative framework of a company's worth. We conclude by asserting that circular economy narratives of value are underpinned by a mostly economic mode of valuing that prevail over environmental considerations.
{"title":"A “win-win formula:” environment and profit in circular economy narratives of value","authors":"T. Ariztia, F. Araneda","doi":"10.1080/10253866.2021.2019025","DOIUrl":"https://doi.org/10.1080/10253866.2021.2019025","url":null,"abstract":"ABSTRACT This article describes how value is defined, mobilized, and assessed in green circular economy startups. Drawing on recent debates about value and valuation in economic life and the empirical evidence collected from 30 interviews with green entrepreneurs, we focus on unpacking the value narratives developed in circular economy business settings. More specifically, we show how value is organized around the “win-win formula” a narrative plot in which economic and environmental gains reinforce each other. We highlight several key elements that organize this win-win plot: First, business opportunity and business models work as critical discursive elements. Second, we describe how clients and investors are the main conferrers of value. Third, we show how economic survival works as the ultimate evaluative framework of a company's worth. We conclude by asserting that circular economy narratives of value are underpinned by a mostly economic mode of valuing that prevail over environmental considerations.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87912131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/10253866.2021.2014329
Furqan Shahid, A. A. Rauf
{"title":"Brand new nation: capitalist dreams and nationalist designs in twenty-first century India","authors":"Furqan Shahid, A. A. Rauf","doi":"10.1080/10253866.2021.2014329","DOIUrl":"https://doi.org/10.1080/10253866.2021.2014329","url":null,"abstract":"","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88456520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-28DOI: 10.1080/10253866.2021.2007479
D. Shepherd
ABSTRACT This paper empirically explores processes of adaptation and social comparison advanced in the “hedonic treadmill” explanation for the income-happiness paradox, as well as advances recent theories that point to the roles of poverty, inequality, and connectedness in aspirations behaviour. Subjective well-being and aspirations are measured using the South African Social Attitudes Study of 2006, a year characterised by a peak in post-apartheid economic growth and inequality. Inequality and connectedness are found to play decisive roles in experiences of social comparison and relative deprivation. Income growth paths that contribute to higher inequality and/or lower connectedness are related to narrower aspirations gaps and aspirations failure amongst the objectively poor, whilst also widening the aspirations gaps of those engaged in upward social comparisons. Conversely, inequality tied to greater connectedness inspires aspirations, although not beyond a level that could potentially frustrate. This has implications for subjective well-being, indicated to decrease significantly with aspirations gaps.
{"title":"Divine discontent: aspirations and subjective well-being at a time of social mobility and high inequality","authors":"D. Shepherd","doi":"10.1080/10253866.2021.2007479","DOIUrl":"https://doi.org/10.1080/10253866.2021.2007479","url":null,"abstract":"ABSTRACT This paper empirically explores processes of adaptation and social comparison advanced in the “hedonic treadmill” explanation for the income-happiness paradox, as well as advances recent theories that point to the roles of poverty, inequality, and connectedness in aspirations behaviour. Subjective well-being and aspirations are measured using the South African Social Attitudes Study of 2006, a year characterised by a peak in post-apartheid economic growth and inequality. Inequality and connectedness are found to play decisive roles in experiences of social comparison and relative deprivation. Income growth paths that contribute to higher inequality and/or lower connectedness are related to narrower aspirations gaps and aspirations failure amongst the objectively poor, whilst also widening the aspirations gaps of those engaged in upward social comparisons. Conversely, inequality tied to greater connectedness inspires aspirations, although not beyond a level that could potentially frustrate. This has implications for subjective well-being, indicated to decrease significantly with aspirations gaps.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76440046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-30DOI: 10.1080/10253866.2021.2007478
A. Smit
ABSTRACT As the first African format of the Real Housewives franchise, The Real Housewives of Johannesburg features a majority black cast and unfolds in an African city. However, it positions a white woman, Christall Kay, in the key structural role of villainess. This article examines what pleasures are offered to viewers who are invited to consume Christall’s particularly controversial brand of entitled white villainy. As Christall is a primary source of narrative drive and conflict, elite black femininities are repeatedly pitted against her, and thus framed through the lens of Christall’s whiteness. This article contends that Christall's antagonistic role enables multiple avenues for enjoyment. As a villainess, Christall offers an ambivalent point of identification for white audiences, while the excess of Christall’s performance may allow black South African viewers to indulge in the camp delights of scrutinising entitled white femininity in post-apartheid culture.
{"title":"Consuming the rich white “Bitch” on The Real Housewives of Johannesburg","authors":"A. Smit","doi":"10.1080/10253866.2021.2007478","DOIUrl":"https://doi.org/10.1080/10253866.2021.2007478","url":null,"abstract":"ABSTRACT As the first African format of the Real Housewives franchise, The Real Housewives of Johannesburg features a majority black cast and unfolds in an African city. However, it positions a white woman, Christall Kay, in the key structural role of villainess. This article examines what pleasures are offered to viewers who are invited to consume Christall’s particularly controversial brand of entitled white villainy. As Christall is a primary source of narrative drive and conflict, elite black femininities are repeatedly pitted against her, and thus framed through the lens of Christall’s whiteness. This article contends that Christall's antagonistic role enables multiple avenues for enjoyment. As a villainess, Christall offers an ambivalent point of identification for white audiences, while the excess of Christall’s performance may allow black South African viewers to indulge in the camp delights of scrutinising entitled white femininity in post-apartheid culture.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89729313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-10DOI: 10.1080/10253866.2021.1996734
Giana M. Eckhardt, Russell Belk, T. Bradford, S. Dobscha, G. Ger, R. Varman
ABSTRACT In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of the event) speak with the marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman – in a wide-ranging conversation about what decolonization means to the field of marketing, and what marketing academics can do if they would like to explore these ideas further. First, we offer a brief introduction to decolonization. Also, a list of resources for the interested reader is presented as well as ideas for further exploration in this nascent domain at the end.
2021年1月，贝叶斯商学院ETHOS研究中心与伦敦皇家霍洛威大学CRIS研究中心共同举办了一场名为“去殖民化商学院”的活动。超过500名与会者参加了会议，他们来自各个商业领域，证明了人们对这个话题的浓厚兴趣。市场推广活动尤其活跃，参加者超过100人。在这篇文章中，我(Giana Eckhardt，活动的组织者之一)与营销突破室的推动者——Russ Belk, Tonya Bradford, Susan Dobscha, gliz Ger和Rohit Varman——进行了广泛的对话，讨论非殖民化对营销领域意味着什么，以及如果营销学者想要进一步探索这些想法，他们可以做些什么。首先，我们简要介绍非殖民化。此外，还为感兴趣的读者提供了一份资源列表，并在最后提出了在这个新兴领域进一步探索的想法。
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Pub Date : 2021-11-09DOI: 10.1080/10253866.2021.1987226
A. A. Rauf
ABSTRACT To address the prohibitive cost of qualitative research and to increase the utility and versatility of collected data, this paper puts forth the idea of reusing and sharing qualitative data. This procedure may be employed not only across projects carried out by the same researchers (reuse), but perhaps more importantly also across scholars working separately prior to data analysis (sharing). The paper then notes possible opportunities, important considerations, barriers, benefits, and recommendations for data reuse and sharing.
{"title":"Making the case for reusing and sharing data in qualitative consumer research","authors":"A. A. Rauf","doi":"10.1080/10253866.2021.1987226","DOIUrl":"https://doi.org/10.1080/10253866.2021.1987226","url":null,"abstract":"ABSTRACT To address the prohibitive cost of qualitative research and to increase the utility and versatility of collected data, this paper puts forth the idea of reusing and sharing qualitative data. This procedure may be employed not only across projects carried out by the same researchers (reuse), but perhaps more importantly also across scholars working separately prior to data analysis (sharing). The paper then notes possible opportunities, important considerations, barriers, benefits, and recommendations for data reuse and sharing.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88926038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-03DOI: 10.1080/10253866.2021.1999235
Barbara A. Olsen
ABSTRACT Following earlier ethnographic research on experiential immersion in nature that probe consumer responses to the poignant risks and tensions of the nature harmony paradox (Canniford and Shankar 2013; Scholz, Joachim, and Jay Handelman. “Living in Harmony with Nature: A Post-Human Analysis of Consumers' Relationships with Nature.” In NA – Advances in Consumer Research, edited by June Cotte and Stacy Wood, Vol. 42, 668–669. Duluth: Association for Consumer Research, 2014), my goal with this paper is to understand the emotional dynamics embedded in this paradox while camping. By introducing new methodological tools for autoethnography, I integrate 22 years of introspective participant-observation as a seasonal RV (recreational vehicle) camper while reckoning with the contradiction between nature's extraordinary experiences and its betrayal. Transformational interactions with the forest and its creatures failed to balance escalating feelings of despair when rain, mold, mildew, fungi and mice invaded my space and belied the natural world's romantic appeal. This paper adds to the literature on consumer frustration by demonstrating the benefits of an autoethnographic methodology to discover, interpret and understand deeply felt emotions pervading the nature harmony paradox while camping.
继早期关于自然体验沉浸的民族志研究之后，该研究探讨了消费者对自然和谐悖论的尖锐风险和紧张局势的反应(cannford and Shankar 2013;肖尔茨，约阿希姆和杰伊·汉德尔曼。“与自然和谐相处:消费者与自然关系的后人类分析”在NA -消费者研究的进展，编辑由六月科特和斯泰西伍德，卷42,668-669。Duluth: Association for Consumer Research, 2014)，我这篇论文的目标是理解露营时嵌入这种悖论的情感动态。通过引入新的自我民族志方法工具，我将22年的内省参与式观察作为季节性RV(休闲车)露营者整合在一起，同时思考自然的非凡体验与背叛之间的矛盾。当雨水、霉菌、霉菌、真菌和老鼠侵入我的空间，破坏了自然世界的浪漫魅力时，与森林及其生物的转换互动无法平衡不断升级的绝望感。本文通过展示自我民族志方法在发现、解释和理解露营时弥漫在自然和谐悖论中的深刻情感方面的好处，增加了关于消费者挫折感的文献。
{"title":"RV camping with nature's betrayal: a consumer autoethnography in word","authors":"Barbara A. Olsen","doi":"10.1080/10253866.2021.1999235","DOIUrl":"https://doi.org/10.1080/10253866.2021.1999235","url":null,"abstract":"ABSTRACT Following earlier ethnographic research on experiential immersion in nature that probe consumer responses to the poignant risks and tensions of the nature harmony paradox (Canniford and Shankar 2013; Scholz, Joachim, and Jay Handelman. “Living in Harmony with Nature: A Post-Human Analysis of Consumers' Relationships with Nature.” In NA – Advances in Consumer Research, edited by June Cotte and Stacy Wood, Vol. 42, 668–669. Duluth: Association for Consumer Research, 2014), my goal with this paper is to understand the emotional dynamics embedded in this paradox while camping. By introducing new methodological tools for autoethnography, I integrate 22 years of introspective participant-observation as a seasonal RV (recreational vehicle) camper while reckoning with the contradiction between nature's extraordinary experiences and its betrayal. Transformational interactions with the forest and its creatures failed to balance escalating feelings of despair when rain, mold, mildew, fungi and mice invaded my space and belied the natural world's romantic appeal. This paper adds to the literature on consumer frustration by demonstrating the benefits of an autoethnographic methodology to discover, interpret and understand deeply felt emotions pervading the nature harmony paradox while camping.","PeriodicalId":47423,"journal":{"name":"Consumption Markets & Culture","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2021-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91183905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-13DOI: 10.1080/10253866.2021.1987227
T. Ndlovu
ABSTRACT Dining out is generally associated with, and taken as part of everyday consumption choices of the middle classes. However, eating at top-end restaurants is a problematic experience for some members of South Africa’s black middle class, proving that it is a loaded consumption practice. This appears anomalous given the much-touted “rise” of the African middle class in the country. This article uses essays by Ndumiso Ngcobo and Fred Khumalo, as well as interviews with both authors to explore why a potentially pleasurable experience such as eating out results in sullied gratification. Using the concept of public identities in which the restaurant is a theatre, the article argues that blackness complicates middle-classness, suggesting that affording pleasure is not the only condition to enjoy it; there might be need to manage leisure. The questioning of blacks’ legitimacy as diners in these spaces raises questions about race, class, citizenship and one’s humanity.
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