Pub Date : 2022-10-26DOI: 10.1080/0965254x.2022.2138953
A. Kolte, G. Festa, K. Sohag, Matteo Rossi
{"title":"Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view","authors":"A. Kolte, G. Festa, K. Sohag, Matteo Rossi","doi":"10.1080/0965254x.2022.2138953","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2138953","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43355822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-11DOI: 10.1080/0965254x.2022.2129745
Wided Batat
{"title":"Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age","authors":"Wided Batat","doi":"10.1080/0965254x.2022.2129745","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129745","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43594005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.1080/0965254x.2022.2129749
Muhammad Iskandar Hamzah, Nicolas Pontes
{"title":"What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship","authors":"Muhammad Iskandar Hamzah, Nicolas Pontes","doi":"10.1080/0965254x.2022.2129749","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129749","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43881333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.1080/0965254x.2022.2129748
Reza Kachouie, F. Mavondo, V. Ambrosini
{"title":"Value innovation and marketing capabilities in dynamic environments: a dynamic capability perspective","authors":"Reza Kachouie, F. Mavondo, V. Ambrosini","doi":"10.1080/0965254x.2022.2129748","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129748","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42353905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-28DOI: 10.1080/0965254x.2022.2127854
X. Mei, Andrea Brataas, Robin Alexander Stothers
{"title":"To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)?","authors":"X. Mei, Andrea Brataas, Robin Alexander Stothers","doi":"10.1080/0965254x.2022.2127854","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2127854","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43515878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-03DOI: 10.1080/0965254x.2022.2118816
H. Tran, H. Pham
{"title":"How environmental, social, and governance disclosure promotes sales? Empirical evidence from global firms","authors":"H. Tran, H. Pham","doi":"10.1080/0965254x.2022.2118816","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2118816","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41654676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.1080/0965254x.2022.2117398
Abhi Bhattacharya, H. Sardashti, Ashkan Faramarzi
Research has demonstrated the role of marketing actions and assets in reducing bankruptcy risk. However, firms with strong marketing assets and robust marketing budgets also fall prey to bankruptcy. Therefore, the sheer magnitude of marketing expenses and mere possession of marketing assets do not fully account for the variation in bankruptcy risk. We argue for the need of a strong marketing capability to ensure that marketing assets are fully employed and exploited. Using a large longitudinal dataset of U.S. firms, we show that a combination of capabilities and assets is required to reduce bankruptcy risk. Out-of-sample validation using machine-learning techniques indicates that the performance of bankruptcy prediction models improve when marketing capability is included with standard financial predictors.
{"title":"Marketing and bankruptcy risk: the role of marketing capabilities","authors":"Abhi Bhattacharya, H. Sardashti, Ashkan Faramarzi","doi":"10.1080/0965254x.2022.2117398","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2117398","url":null,"abstract":"Research has demonstrated the role of marketing actions and assets in reducing bankruptcy risk. However, firms with strong marketing assets and robust marketing budgets also fall prey to bankruptcy. Therefore, the sheer magnitude of marketing expenses and mere possession of marketing assets do not fully account for the variation in bankruptcy risk. We argue for the need of a strong marketing capability to ensure that marketing assets are fully employed and exploited. Using a large longitudinal dataset of U.S. firms, we show that a combination of capabilities and assets is required to reduce bankruptcy risk. Out-of-sample validation using machine-learning techniques indicates that the performance of bankruptcy prediction models improve when marketing capability is included with standard financial predictors.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49437541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-19DOI: 10.1080/0965254x.2022.2113911
Alex Yao
{"title":"Communication during pandemic: who should tweet about COVID and how?","authors":"Alex Yao","doi":"10.1080/0965254x.2022.2113911","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2113911","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42349872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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