Pub Date : 2022-12-27DOI: 10.1080/0965254x.2022.2160483
Shuchan Luo, C. Henninger, Aurelie Le Normand, Marta Blazquez
Past research has outlined a paradox between sustainability and luxury fashion products, which has changed more recently in that studies highlight the importance of sustainable luxury. Accelerated by COVID-19 sustainability information shown on luxury brands' websites has increased, where they provide analogous information to engage their consumers, yet the impact of which remains unknown. This study utilises sustainability communication as a theoretical underpinning to address this gap. This study is based on a qualitative inquiry into how Gen Y consumers perceive and engage with the information broadcasted on luxury companies' websites. Twenty-five semi-structured interviews were conducted and carefully analysed, thereby highlighting three levels of consumer engagement in communication. Findings thus, contribute to the debates surrounding sustainability communication by looking at information conveyed on companies' websites from consumers' perspective. The results provide novel insights into sustainability communication theory, outlining three unique layers that have different outcomes in terms of awareness and action. The findings also provide some suggections for luxury fashion companies to effectively manage their sustainability communication on their companies' websites.
{"title":"Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion","authors":"Shuchan Luo, C. Henninger, Aurelie Le Normand, Marta Blazquez","doi":"10.1080/0965254x.2022.2160483","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160483","url":null,"abstract":"Past research has outlined a paradox between sustainability and luxury fashion products, which has changed more recently in that studies highlight the importance of sustainable luxury. Accelerated by COVID-19 sustainability information shown on luxury brands' websites has increased, where they provide analogous information to engage their consumers, yet the impact of which remains unknown. This study utilises sustainability communication as a theoretical underpinning to address this gap. This study is based on a qualitative inquiry into how Gen Y consumers perceive and engage with the information broadcasted on luxury companies' websites. Twenty-five semi-structured interviews were conducted and carefully analysed, thereby highlighting three levels of consumer engagement in communication. Findings thus, contribute to the debates surrounding sustainability communication by looking at information conveyed on companies' websites from consumers' perspective. The results provide novel insights into sustainability communication theory, outlining three unique layers that have different outcomes in terms of awareness and action. The findings also provide some suggections for luxury fashion companies to effectively manage their sustainability communication on their companies' websites.","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43305245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-25DOI: 10.1080/0965254x.2022.2160485
Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi, Vahid Jafari‐Sadeghi
{"title":"Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy","authors":"Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi, Vahid Jafari‐Sadeghi","doi":"10.1080/0965254x.2022.2160485","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160485","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46752514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.1080/0965254x.2022.2160480
M. Rodrigues, João Proença, I. Soares
{"title":"The influence of perceived risk on mobile shopping cart abandonment","authors":"M. Rodrigues, João Proença, I. Soares","doi":"10.1080/0965254x.2022.2160480","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160480","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46506766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.1080/0965254x.2022.2160484
Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò, Daniela Andreini
{"title":"Co-branding strategies in luxury fashion: the Off-White case","authors":"Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò, Daniela Andreini","doi":"10.1080/0965254x.2022.2160484","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2160484","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47329882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-09DOI: 10.1080/0965254x.2022.2155688
B. Alareeni, A. Hamdan, R. Hamdan, H. Shoaib
{"title":"Marketing and entrepreneurship: challenges and opportunities","authors":"B. Alareeni, A. Hamdan, R. Hamdan, H. Shoaib","doi":"10.1080/0965254x.2022.2155688","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2155688","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41904958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.1080/0965254x.2022.2152476
Arnold Japutra, Elena Higueras-Castillo, F. Liébana-Cabanillas
{"title":"Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory","authors":"Arnold Japutra, Elena Higueras-Castillo, F. Liébana-Cabanillas","doi":"10.1080/0965254x.2022.2152476","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2152476","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41610059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1080/0965254x.2022.2152477
Jookyung Kwon, Eklou R. Amendah, Jiseon Ahn
{"title":"Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction","authors":"Jookyung Kwon, Eklou R. Amendah, Jiseon Ahn","doi":"10.1080/0965254x.2022.2152477","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2152477","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48200165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-23DOI: 10.1080/0965254x.2022.2148269
V. Diwanji, Jaejin Lee, Juliann Cortese
{"title":"Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency","authors":"V. Diwanji, Jaejin Lee, Juliann Cortese","doi":"10.1080/0965254x.2022.2148269","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2148269","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46821863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.1080/0965254x.2022.2129746
J. Mařík, Miroslav Karlíček, Michal Mochtak
{"title":"The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs","authors":"J. Mařík, Miroslav Karlíček, Michal Mochtak","doi":"10.1080/0965254x.2022.2129746","DOIUrl":"https://doi.org/10.1080/0965254x.2022.2129746","url":null,"abstract":"","PeriodicalId":47705,"journal":{"name":"Journal of Strategic Marketing","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44899007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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