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Platformize Asia—Reimagining Asia in Platform Capitalism 平台化亚洲——在平台资本主义中重塑亚洲
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-11-10 DOI: 10.1177/20563051251392753
Lin Zhang, Jingyan Elaine Yuan
This introduction repositions “platform” and “Asia” as unstable, contested imaginaries rather than fixed objects of analysis. Bringing platform studies into dialogue with Asian studies, we argue for a double move of deconstruction and reconstruction: interrogating how platforms are historically framed through metaphors, archives, and business genealogies, and how “Asia” has been imagined through colonial, Cold War, and postcolonial projects. Using Asia as method, we show how regional trajectories of platformization—superapps and platform business groups, infrastructuralization, and the absorption of informal economies—both provincialize Euro-American frameworks and generate new concepts. At a conjuncture marked by an uneven transition beyond neoliberalism, platforms in Asia formalize informality, extend state infrastructures, and mediate global capital, producing hybrid labor regimes and renewed state–platform entanglements while intensifying inequalities. We organize the special issue around four productive tensions: (1) technological/media affordances vs. cultural specificities; (2) methodological localism vs. theory-building; (3) state power vs. transnationalism; and (4) inter-Asia references vs. power inequalities. Across these frictions, contributors trace alternative genealogies (e.g., from Japanese convenience stores to K-pop fandom platforms), analyze platformized labor and entrepreneurial subjectivities, and rethink governance through fragmented, conjunctural state formations. We contend that metaphors are useful to think with—yet the dominance of “platform” as a corporate framing also calls for critical pivots to alternative figures that open different political and analytic possibilities. Viewed from Asia, platform capitalism appears as a dynamic, contested world-making process that renders visible the uneven, emergent shapes of post-neoliberal futures.
这种引入将“平台”和“亚洲”重新定位为不稳定的、有争议的想象,而不是固定的分析对象。将平台研究与亚洲研究进行对话,我们主张解构和重建的双重行动:通过隐喻、档案和商业谱系来质疑平台是如何在历史上被构建的,以及“亚洲”是如何通过殖民、冷战和后殖民项目被想象的。以亚洲为例,我们展示了平台化的区域轨迹——超级应用程序和平台商业集团、基础设施和对非正式经济的吸收——是如何使欧美框架变得地方化并产生新概念的。在一个以超越新自由主义的不平衡过渡为标志的时刻,亚洲的平台使非正式形式正式化,扩展了国家基础设施,并调解了全球资本,在加剧不平等的同时产生了混合劳动制度和新的国家-平台纠缠。我们围绕四种生产紧张关系来组织这期特刊:(1)技术/媒体支持vs.文化特殊性;(2)方法论本土化与理论建构;(3)国家权力与跨国主义;(4)亚洲内部参考与权力不平等。在这些摩擦中,作者追溯了不同的谱系(例如,从日本的便利店到韩国流行音乐的粉丝平台),分析了平台化的劳动力和企业家的主体性,并通过碎片化的、合流的国家形式重新思考了治理。我们认为隐喻对思考是有用的——然而,“平台”作为企业框架的主导地位也要求对开放不同政治和分析可能性的替代人物进行关键的支点。从亚洲的角度来看,平台资本主义似乎是一个动态的、有争议的世界创造过程,它使后新自由主义未来的不平衡、新兴形态变得清晰可见。
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引用次数: 0
The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video 病毒式传播的极限:短视频时代的音乐创作者与平台谈判
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-11-06 DOI: 10.1177/20563051251388000
Alexandria Arrieta
As the lifespan of virality on TikTok has become increasingly short and operates at a smaller scale, music creators are grappling with what it means to be successful in this later stage of the platform. For this study, I conducted 27 semi-structured interviews with music artists and creators about how short-form video platforms like TikTok have affected the way they work and create music. Many participants believe that while the creation of viral content based on memes and covers of popular songs affords constant visibility, it does not result in the monetary or career milestones that they desire, so they need to use different approaches. In this article, I characterize this new period of online musical labor as a period defined by “platform negotiation,” in which creators evaluate platform demands and work to approach their content creation in ways that prioritize their personal and professional goals. This includes strategic decision-making to negotiate their presence—which can include their identity, brand, image, etc.—across platforms over time. As they engage in relational labor to support continued work, music creators cannot simply rely on the tenets of optimization to be successful. Rather, many are pivoting to utilizing content creation in ways that aim to prioritize fandom and career sustainability. This article examines the ways in which music creators grapple with the challenges of short-form video and how musical labor is changing online.
随着TikTok病毒式传播的寿命越来越短,规模也越来越小,音乐创作者们正在努力解决在这个平台的后期阶段取得成功意味着什么。在这项研究中,我对音乐艺术家和创作者进行了27次半结构化采访,了解TikTok等短视频平台如何影响他们工作和创作音乐的方式。许多参与者认为,尽管基于表情包和流行歌曲翻唱的病毒式内容能够提供持续的知名度,但它并不能带来他们所期望的金钱或职业里程碑,因此他们需要使用不同的方法。在这篇文章中,我将在线音乐劳动的新时期描述为一个由“平台谈判”定义的时期,在这个时期,创作者评估平台的需求,并努力以优先考虑个人和职业目标的方式来完成他们的内容创作。这包括战略决策,以协商他们的存在,这可以包括他们的身份,品牌,形象等,随着时间的推移跨平台。当他们从事关系劳动来支持持续的工作时,音乐创作者不能简单地依靠优化的原则来获得成功。相反,许多人正在转向以优先考虑粉丝和职业可持续性的方式利用内容创作。本文探讨了音乐创作者如何应对短视频的挑战,以及音乐劳动是如何在网上发生变化的。
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引用次数: 0
Projecting Culture Through Hashtag Activism: The #IAmABlackMan Challenge on Instagram 通过标签行动主义投射文化:Instagram上的#IAmABlackMan挑战
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-29 DOI: 10.1177/20563051251382445
Candice L. Edrington, Tara M. Mortensen, Odera Ezenna
The purpose of this study was to analyze Instagram photos posted by Black men with the #IAmABlackMan challenge as part of the ongoing Black Lives Matter movement to (a) understand the overall sentiments surrounding the hashtag challenge, (b) assess the nature of cultural projection as visually communicated through Instagram, and (c) examine how others interpret the cultural projection of these Black men through the images. This study uses a mixed-methods approach comprised of a social media insights sentiment analysis, qualitative and quantitative semiotic visual analyses, a qualitative and quantitative survey, and thematic analysis to analyze the images, comments, and perceptions of posts using the #IAmaBlackMan hashtag on Instagram.
本研究的目的是分析黑人男性发布的Instagram照片,这些照片是正在进行的“黑人的命也是命”运动的一部分,以(a)了解围绕标签挑战的整体情绪,(b)评估通过Instagram进行视觉传达的文化投射的性质,以及(c)检查其他人如何通过图像解释这些黑人男性的文化投射。本研究采用混合方法,包括社交媒体洞察情绪分析、定性和定量符号学视觉分析、定性和定量调查以及主题分析,以分析Instagram上使用#IAmaBlackMan标签的图片、评论和帖子的看法。
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引用次数: 0
Why Do News Sharers Choose Not to Share News? A Self-Presentation Model of Deliberate News Withholding on Social Media 为什么新闻分享者选择不分享新闻?社交媒体上有意新闻隐瞒的自我呈现模型
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-28 DOI: 10.1177/20563051251385441
Jennifer Ihm, Eun-mee Kim
What news spreads on social media equally depends on what news users do and do not share. However, prior research has predominantly focused on successful news sharing , overlooking the equally consequential behavior of deliberate news withholding. This study addresses that gap by proposing a self-presentation model of deliberate news withholding on social media, integrating three dominant approaches previously used to examine successful news sharing: (1) the informational approach focusing on the virality of news content, (2) the structural approach emphasizing social media network characteristics, and (3) the relational approach centered on users’ self-presentation and management of relationships with their audience. Specifically, this study combines two types of data: (1) survey data from 408 users and (2) a text analysis of news content they withheld in their three most active chatrooms. We examine how users selectively withhold news with varying levels of emotionality, argumentativeness, and hard or soft news value, depending on the characteristics of their audience networks – particularly network size and tie strength – and in relation to three self-presentational goals: self-construction, privacy protection, and audience-pleasing. Findings show that users strategically withhold varied types of news content across different user-audience networks to meet distinct self-presentational goals, thereby managing audience expectations and curating their online image. By shifting attention from news sharing to news withholding, this study offers a more complete account of how everyday users shape news flows and social discourse on social media.
新闻在社交媒体上的传播同样取决于新闻用户分享什么和不分享什么。然而,先前的研究主要集中在成功的新闻分享上,忽视了故意隐瞒新闻的同样后果的行为。本研究通过提出社交媒体上故意新闻隐瞒的自我呈现模型来解决这一差距,整合了之前用于检验成功新闻分享的三种主要方法:(1)关注新闻内容病毒性的信息性方法,(2)强调社交媒体网络特征的结构性方法,以及(3)关注用户自我呈现和与受众关系管理的关系方法。具体而言,本研究结合了两种类型的数据:(1)来自408名用户的调查数据;(2)他们在三个最活跃的聊天室中保留的新闻内容的文本分析。我们研究了用户如何根据其受众网络的特征——特别是网络规模和联系强度——以及三个自我表现目标(自我构建、隐私保护和受众愉悦),选择性地保留不同程度的情感、争论性和硬新闻或软新闻价值。研究结果表明,用户在不同的用户-受众网络中策略性地保留不同类型的新闻内容,以满足不同的自我呈现目标,从而管理受众期望并策划他们的在线形象。通过将注意力从新闻分享转移到新闻隐瞒,本研究提供了一个更完整的账户,说明日常用户如何在社交媒体上塑造新闻流和社会话语。
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引用次数: 0
Social Processes in the Intensification of Online Hate: The Effects of Verbal Replies to Anti-Muslim and Anti-Jewish Posts Following 7 October 2023 网络仇恨加剧的社会过程:2023年10月7日之后反穆斯林和反犹太人帖子的口头回复的影响
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-27 DOI: 10.1177/20563051251383635
Zachary P. Rosen, Joseph B. Walther
Online hate messaging targeting Muslims and Jews increased dramatically following Hamas’s attack on Israelis on 7 October 2023 and Israel’s military response in Gaza. This study examined anti-Jewish and anti-Muslim hate posts on X.com and the verbal replies, Likes, and reposts they acquired over the following month. It tests a theory explaining the propagation of hate messages in social media based on the social approval posters garner from other users. The analysis involved replies to 6388 anti-Muslim or anti-Jewish hate posts in terms of their semantic convergence or divergence with the content of original posts. No differences between patterns of anti-Jewish and anti-Muslim discourse arose. Convergent replies to one’s hate posts led individuals to post more hatefully in their next post, and more quickly. Likes also accelerated hate posting, while reposts decelerated them. Divergent replies led to less hateful and slower subsequent hate postings. Conclusions address implications for the social approval theory of online hate, and the relative influence of verbal replies due to their costliness.
在哈马斯于2023年10月7日袭击以色列人和以色列在加沙的军事反应之后,针对穆斯林和犹太人的网上仇恨信息急剧增加。这项研究调查了X.com上的反犹太人和反穆斯林的仇恨帖子,以及他们在接下来的一个月里获得的口头回复、点赞和转发。它测试了一个理论,该理论解释了社交媒体上仇恨信息的传播,该理论基于从其他用户那里获得的社会认可海报。分析涉及6388个反穆斯林或反犹太人的仇恨帖子的回复,根据其与原始帖子内容的语义趋同或分歧进行分析。反犹太人和反穆斯林言论的模式之间没有差异。对一个人的仇恨帖子的趋同回复导致个人在下一个帖子中发布更多的仇恨帖子,而且速度更快。点赞也加速了仇恨的发布,而转发则减缓了仇恨的发布。不同的回复会导致较少的仇恨和较慢的后续仇恨帖子。结论说明了网络仇恨的社会认同理论的含义,以及由于言语回复的成本而产生的相对影响。
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引用次数: 0
Scrolling Through Chaos: The Implications of TikTok for Crisis Sensemaking 在混乱中滚动:TikTok对危机感知的影响
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-25 DOI: 10.1177/20563051251382470
Christy Khoury, Jeff Hemsley
This study explores the role of TikTok as a platform-based crisis information source, focusing on how users engaged in collective sensemaking during the 2020 Port of Beirut explosion. Using a mixed-methods approach, the research analyzes multimodal content, including video, comments, hashtags, and transcripts, to understand how users’ holistic information experience influenced sensemaking around the crisis event. Drawing on Dervin’s conceptualization of sensemaking, the study investigates how visual, auditory, and textual elements of TikTok videos facilitate dynamic, iterative information behaviors such as information seeking, sharing, and negotiation. The findings stress how the platform’s recommendation system influences crisis sensemaking and the implications specifically for Middle Eastern crises. Our analysis revealed intersemiotic dissonance—the tension arising from clashing semiotic meanings—highlighting the risk of presenting crisis discourse multimodally.
本研究探讨了TikTok作为基于平台的危机信息源的作用,重点关注用户在2020年贝鲁特港爆炸期间如何参与集体意义构建。采用混合方法,该研究分析了多模态内容,包括视频、评论、标签和文本,以了解用户的整体信息体验如何影响围绕危机事件的意义构建。借鉴Dervin的语义概念,该研究调查了TikTok视频的视觉、听觉和文本元素如何促进动态、迭代的信息行为,如信息搜索、分享和谈判。研究结果强调了该平台的推荐系统如何影响危机的意义,特别是对中东危机的影响。我们的分析揭示了符号学间的不协调,即符号学意义冲突所产生的张力,强调了多模态呈现危机话语的风险。
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引用次数: 0
Sad Dating Apps: Emotional Technological Determinism and Agency in Late Modernity 悲伤约会应用:晚期现代性的情感技术决定论和能动性
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-25 DOI: 10.1177/20563051251380042
Łukasz Szulc
Grim cultural diagnoses suggest that dating apps make their users feel sad, attributing this to the commodification of intimacy facilitated by digital technology. Dating apps are charged with offering an illusory sense of choice among abundant partners and providing tools for atomizing people and filtering through them, while many caution against the growing dependency on dating apps. Drawing on 30 interviews with Polish LGBTQ people living in the United Kingdom, this article challenges the conflation of dating apps with sadness by distinguishing between “sad dating apps” and “sad dating app users.” I show that users exercise complex forms of agency in recognizing the flaws of digital dating cultures and engaging with them creatively. I argue for research that moves beyond relatively privileged users and global dating apps to better understand the role of digital technologies in society, particularly at the intersection of emotions and agency. While Internet researchers have become more careful in avoiding technologically deterministic arguments when assessing technologies’ general impact or their “effects,” crude claims about how technologies make their users feel persist, which I refer to as emotional technological determinism. More broadly, my research not only underscores the greater agency of users in this respect but also delineates the forms, scales, and scopes of feelings, sometimes contradictory, that technologies provoke, which technologies provoke what feelings, and for whom. Emotions themselves can be more or less agential, and the agency over how one feels when interacting with technology is distributed between technologies, users, and contexts.
严峻的文化诊断表明,约会应用程序让它们的用户感到悲伤,并将其归因于数字技术推动的亲密关系商品化。约会应用程序被指责为在众多伴侣中提供一种虚幻的选择感,并提供了将人们原子化和过滤的工具,同时许多人对越来越依赖约会应用程序提出了警告。本文通过对30位生活在英国的波兰LGBTQ人群的采访,通过区分“悲伤的约会软件”和“悲伤的约会软件用户”,挑战了约会软件与悲伤的混淆。我表明,用户在认识到数字约会文化的缺陷并创造性地与之互动时,运用了复杂的代理形式。我主张进行超越相对特权用户和全球约会应用的研究,以更好地理解数字技术在社会中的作用,特别是在情感和代理的交叉点上。虽然互联网研究人员在评估技术的一般影响或“效果”时变得更加小心,避免技术决定论的争论,但关于技术如何让用户感觉持续存在的粗糙说法,我称之为情感技术决定论。更广泛地说,我的研究不仅强调了用户在这方面的更大代理,而且还描绘了技术引发的感觉的形式、规模和范围,有时是矛盾的,哪些技术引发了什么感觉,以及为谁。情绪本身或多或少具有代理作用,当与技术交互时,人们的感受在技术、用户和环境之间分布。
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引用次数: 0
Echo Chambers of Digital Harm: Insights Into Layered Affordances From India and South Korea 数字危害的回音室:来自印度和韩国的分层启示
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-25 DOI: 10.1177/20563051251383528
Heesoo Jang, Narayanamoorthy Nanditha
This article introduces the concept of layered affordances to affordance theory, providing a framework for analyzing how digital platform affordances intersect and reinforce each other in facilitating technology-facilitated gender-based violence (TFGBV). Focusing on the #MeTooIndia movement and the Nth Room case in South Korea, we explore how multiplatform affordances, such as visibility, anonymity, and shareability, combine to create digital environments that enable the spread, reinforcement, and normalization of misogynistic narratives. In both cases, perpetrators strategically exploited layered affordances across platforms like X, Instagram, and Telegram to evade moderation, amplify harmful behaviors, and establish echo chambers of digital harm. This article argues that layered affordances reveal complex cross-platform dynamics that are crucial for understanding TFGBV and the ways in which digital harms are structured and sustained. Our findings highlight the need for nuanced, cross-platform governance policies that address the compounded nature of digital violence, particularly in non-Western contexts where marginalized communities are often most affected. By conceptualizing layered affordances, this study provides a crucial framework for analyzing the affordances that enable digital harms and for developing targeted interventions, thereby paving the way for more effective digital policy and platform design strategies.
本文将分层功能支持引入功能支持理论,为分析数字平台功能支持如何在促进技术促进的性别暴力(TFGBV)中相互交叉和加强提供了一个框架。我们以# meooindia运动和韩国的n房间事件为重点,探讨了多平台的可视性、匿名性和可共享性等特性如何结合起来创造数字环境,从而使厌恶女性的叙事得以传播、强化和正常化。在这两起案件中,犯罪者战略性地利用X、Instagram和Telegram等平台上的分层功能来逃避监管,放大有害行为,并建立数字伤害的回声室。本文认为,分层的功能支持揭示了复杂的跨平台动态,这对于理解TFGBV以及数字危害的结构和持续方式至关重要。我们的研究结果强调,需要制定微妙的、跨平台的治理政策,以解决数字暴力的复杂本质,特别是在非西方背景下,边缘化社区往往受影响最大。通过概念化分层启示,本研究为分析导致数字危害的启示和制定有针对性的干预措施提供了一个重要框架,从而为更有效的数字政策和平台设计策略铺平了道路。
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引用次数: 0
A Complex New Media Ecology: Mapping Shifting Digital Players and Evolving Boundaries in Lifestyle Journalism 一个复杂的新媒体生态:映射移动的数字玩家和生活方式新闻的演变边界
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-23 DOI: 10.1177/20563051251385438
Lydia Cheng, Bunty Avieson
Guided by boundary work, this study aims to investigate how lifestyle journalism’s boundaries are changing in response to the rise of creator culture. Specifically, this study seeks to understand how lifestyle journalists define and perceive new creators in their profession and what kind of boundary-making strategies they enact in reaction to such new actors. Through 31 interviews with Singaporean lifestyle journalists, the findings show that there is currently a dynamic and evolving ecosystem of distinct digital lifestyle players comprising lifestyle journalists, digital natives, bloggers, key opinion leaders and influencers, and that the journalists perceive a complex ‘frenemy’ relationship with these actors. Lifestyle journalists engage in a combination of expansion, expulsion and protection of autonomy boundary strategies to guard their profession’s boundaries against the incursions of these new lifestyle actors, but there is a clear shift towards expansion-led strategies. Lifestyle journalists seem to be increasingly welcoming of both newer social media actors and practices into their profession, signalling that lifestyle journalism now exists in a digital reputation economy where online visibility, above all else, serves as the foremost marker of professional success.
在边界工作的指导下,本研究旨在探讨生活方式新闻的边界如何随着创造者文化的兴起而变化。具体而言,本研究旨在了解生活方式记者如何定义和感知其职业中的新创造者,以及他们制定什么样的边界制定策略来应对这些新参与者。通过对新加坡生活方式记者的31次采访,研究结果表明,目前有一个动态的、不断发展的生态系统,由不同的数字生活方式参与者组成,包括生活方式记者、数字原住民、博主、关键意见领袖和影响者,记者认为与这些参与者之间存在复杂的“亦敌亦友”关系。生活方式记者采取了扩张、驱逐和保护自主边界策略的结合,以保护他们的职业边界免受这些新生活方式参与者的入侵,但有一个明显的转变,即以扩张为主导的策略。生活方式记者似乎越来越欢迎新的社交媒体参与者和实践进入他们的职业,这表明生活方式新闻现在存在于数字声誉经济中,在线知名度高于一切,是职业成功的最重要标志。
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引用次数: 0
Multi-Platform Social Media Use and Incidental Exposure: A Two-Step Analysis of the Conjoint and Distinct Roles of Network Heterogeneity and Homogeneity Across Platforms 多平台社交媒体使用与偶然曝光:跨平台网络异质性与同质性共同作用与不同作用的两步分析
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2025-10-23 DOI: 10.1177/20563051251386721
Macau K. F. Mak, Michael W. Wagner
Many individuals regularly use multiple social media platforms, and their information exposure is shaped by the various networks they maintain across these platforms. Given the rising trend of multi-platform social media use, this article introduces a two-step approach to investigate how networks across platforms conjointly and distinctly relate to incidental exposure to news and political information. Our analysis of survey data from the United States showed that greater immersion in multiple politically heterogeneous networks across platforms predicted higher counter-attitudinal incidental exposure, while greater immersion in multiple politically homogeneous networks across platforms predicted higher pro-attitudinal incidental exposure. Among the popular platforms, immersion in networks on Facebook, X (Twitter), and YouTube played a particularly influential role in these relationships. Surprisingly, we also found that greater immersion in homogeneous networks across multiple platforms predicted higher counter-attitudinal exposure, even though immersion in any single platform’s homogeneous network was not a significant predictor.
许多人经常使用多个社交媒体平台,他们的信息暴露受到他们在这些平台上维护的各种网络的影响。鉴于多平台社交媒体使用的上升趋势,本文介绍了一种两步方法,以研究跨平台网络如何共同且明显地与偶然接触新闻和政治信息有关。我们对来自美国的调查数据的分析表明,在多个政治异质网络中,跨平台的沉浸度越高,预测反态度偶然暴露的可能性越大,而在多个政治同质网络中,跨平台的沉浸度越高,预测亲态度偶然暴露的可能性越大。在受欢迎的平台中,沉浸在Facebook、X (Twitter)和YouTube上的网络在这些关系中发挥了特别重要的作用。令人惊讶的是,我们还发现,即使沉浸在任何单一平台的同质网络中并不是一个显著的预测因素,但在跨多个平台的同质网络中,沉浸度越高,反态度暴露就越高。
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引用次数: 0
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