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Webtoons, Desperately Seeking Viewers: Interactive Creativity in Social Media Platforms and Cultural Appropriation of Global Media Production 网络卡通,拼命寻找观众:社交媒体平台的互动创意与全球媒体制作的文化挪用
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-11-06 DOI: 10.1177/20563051241292577
Sunny Yoon
Webtoons optimize interactivity and participation of media users in the world of digital media by consolidating a unique digital culture. This article examines the role of users in interactive media by exploring the case of webtoons in the context of a changing global political economy and cultural dominance. Korean platform monopolies have established a new business model for webtoons and developed it as a center of Korean creative power. While webtoons have increasingly expanded and attracted the global market and the global audience, some persistent social issues remain, including the precarious labor structure, monopolistic power in the industry, and ideological dominance in content. Although webtoon viewers are often recognized as cultural intermediaries and powerful agents for their contributions to interactive creativity, their role has fluctuated according to changing political-economic structures and industrial strategies. In the course of expanding to the global market and to new business areas such as intellectual property (IP), webtoons have evolved in new fashions while disclosing the ambivalent nature of participatory media and digital interactivity. This article elucidates the double faces of interactive creativity focusing on viewers’ participation in webtoon production in the context of changing webtoon industry and growing partnership with global media.
网络漫画通过巩固独特的数字文化,优化了数字媒体世界中媒体用户的互动性和参与性。本文在全球政治经济和文化主导权不断变化的背景下,以网络漫画为例,探讨了用户在互动媒体中的作用。韩国平台垄断者为网络漫画建立了新的商业模式,并将其发展成为韩国创意力量的中心。虽然网络动漫日益扩大并吸引了全球市场和全球观众,但一些长期存在的社会问题依然存在,包括不稳定的劳动力结构、行业垄断力量以及内容中的意识形态主导。尽管网络动漫观众因其对互动创作的贡献而被视为文化中介和有力的推动者,但他们的角色却随着政治经济结构和产业战略的变化而变化。在向全球市场和知识产权(IP)等新商业领域拓展的过程中,网络动漫在揭示参与式媒体和数字互动性的矛盾本质的同时,也在以新的方式演变。在网络动漫产业不断变化、与全球媒体的合作日益紧密的背景下,本文以观众参与网络动漫制作为重点,阐释了互动创意的两面性。
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引用次数: 0
How Migrants Experience Information Uncertainty and Vulnerability: Lessons for (Dis)information Studies 移民如何体验信息的不确定性和脆弱性?对(失)信息研究的启示
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-30 DOI: 10.1177/20563051241292571
Ignacio Siles, María Fernanda Salas, Silvio Waisbord
This article develops a phenomenological approach to examine the intersection of global migration and rising concerns about disinformation. Drawing on interviews with Venezuelans en route to the United States-Mexico border through Central America, the article analyzes how undocumented migrants live amid information precarity, how they relate to disinformation, and how disinformation affects their decisions. We demonstrate the centrality of information and communication practices in managing (dis)information during the migration experience. This includes distrusting traditional media, using various platforms like social media and messaging apps, and exchanging both information and disinformation with others. By adopting a phenomenological approach, the article demonstrates that migrants’ relationship with (dis)information is shaped by their conviction that each person has unique life experiences and a profoundly religious view of life and destiny. The article thus advocates for a deeper exploration of migrants’ sociocultural beliefs rather than focusing solely on issues such as information accuracy, accessibility, flows, and platforms when accounting for disinformation. In addition to valuable lessons for (dis)information studies, this approach could enrich communication interventions tailored to migrant communities in vulnerable conditions.
本文采用现象学的方法来研究全球移民与日益增长的对虚假信息的担忧之间的交集。文章通过对途经中美洲前往美国-墨西哥边境的委内瑞拉人的采访,分析了无证移民如何在信息不稳定的环境中生活,他们与虚假信息的关系,以及虚假信息如何影响他们的决策。我们展示了信息和传播实践在移民经历中管理(虚假)信息的核心作用。这包括不信任传统媒体、使用社交媒体和信息应用程序等各种平台,以及与他人交流信息和虚假信息。通过采用现象学的方法,文章表明移民与(虚假)信息的关系是由他们的信念所决定的,即每个人都有独特的人生经历以及深刻的宗教人生观和命运观。因此,文章主张对移民的社会文化信仰进行更深入的探讨,而不是在解释虚假信息时只关注信息的准确性、可获取性、流量和平台等问题。除了为(虚假)信息研究提供宝贵经验外,这种方法还能丰富针对处于弱势的移民社区的传播干预措施。
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引用次数: 0
What You Perceive Is What You Get: Enhancing Rumor-Combating Effectiveness on Social Media Based on Elaboration Likelihood Model 所见即所得:基于阐释可能性模型提高社交媒体上的谣言打击效果
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-28 DOI: 10.1177/20563051241288809
Cheng Zhou, Qian Chang
Rumors spread on social media overshadow the truth and trigger public panic. One effective countermeasure to address this issue is online rumor-combating. However, its effectiveness on social media has not been fully verified. In this study, drawing on construal level theory, we use temporal distance—the time interval between a rumor-combating post being released and receiving responses from social media users—to measure the effectiveness of rumor-combating. We also adopt elaboration likelihood model to explore the factors that could enhance this effectiveness. The empirical results show that perceptible (central route) factors, including the author’s authoritative combating methods, media richness, and positive emotions, are negatively related to temporal distance and are more effective for enhancing rumor-combating effectiveness than imperceptible (peripheral route) factors, such as the author’s influence and activeness. In addition, media richness exerts positive moderating effects on the relationship between perceptible route factors and rumor-combating effectiveness, implying that with the help of images or videos, rumor-combating effectiveness improves. This study addresses the need to enhance the effectiveness of rumor-combating and has practical implications for combating rumors in the social media.
社交媒体上传播的谣言掩盖了事实真相,引发公众恐慌。解决这一问题的有效对策之一是网上辟谣。然而,其在社交媒体上的有效性尚未得到充分验证。在本研究中,我们借鉴构式水平理论,使用时间距离--即从发布谣言帖子到收到社交媒体用户回复的时间间隔--来衡量谣言打击的有效性。我们还采用了阐述可能性模型来探讨提高这种有效性的因素。实证结果表明,与作者的影响力和积极性等不可感知因素(外围因素)相比,作者的权威性打击方式、媒体丰富性和积极情绪等可感知因素(中心路径)与时间距离呈负相关,更能有效提高谣言打击的有效性。此外,媒体丰富度对可感知路径因素与辟谣效果之间的关系具有正向调节作用,这意味着在图片或视频的帮助下,辟谣效果会得到改善。本研究满足了提高谣言打击效果的需求,对在社交媒体上打击谣言具有现实意义。
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引用次数: 0
It’s Fine If Others Do It Too: Privacy Concerns, Social Influence, and Political Expression on Facebook in Canada, France, Germany, the United Kingdom, and the United States 如果别人也这样做就好了:加拿大、法国、德国、英国和美国 Facebook 上的隐私关注、社会影响和政治表达
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-28 DOI: 10.1177/20563051241290334
Christian Pieter Hoffmann, Shelley Boulianne
Political expression is a focal point for understanding how digital media have transformed political engagement. Privacy concerns tend to impede online political expression, but this relationship is still poorly understood. Based on the theory of reasoned action, this study focuses on the role of social influence and institutional privacy concerns in political expression on Facebook. We draw on research on the privacy calculus to examine how observing the behavior of Facebook friends moderates the relationship between privacy concerns and online political expression. We use survey data gathered in 2023 from Canada, France, Germany, the United Kingdom, and the United States ( n = 5,936). Across all five countries, we find that observing Facebook friends posting political content bolsters political expression on Facebook, as per our preregistered analysis. In all countries except Germany, privacy concerns impede political expression on Facebook. Also, the importance of institutional privacy concerns for political expression depends on the observed posting behavior of Facebook friends. This moderated effect is only observed in three of the five examined countries, however. Our findings offer new insights into the factors that encourage and discourse political expression, particularly on Facebook which is a platform that has been widely criticized for failing to protect its users’ privacy.
政治表达是了解数字媒体如何改变政治参与的一个焦点。隐私问题往往会阻碍网络政治表达,但人们对这一关系的了解还很不够。本研究以理性行动理论为基础,重点研究社会影响和制度性隐私问题在 Facebook 政治表达中的作用。我们借鉴有关隐私计算的研究,考察观察 Facebook 好友的行为如何调节隐私关注与网络政治表达之间的关系。我们使用了 2023 年从加拿大、法国、德国、英国和美国收集的调查数据(n = 5936)。在所有五个国家中,我们发现观察 Facebook 好友发布政治内容会促进 Facebook 上的政治表达,这与我们预先登记的分析结果一致。在除德国以外的所有国家,隐私问题阻碍了 Facebook 上的政治表达。此外,制度性隐私问题对政治表达的重要性取决于观察到的 Facebook 好友的发帖行为。不过,这种调节效应只在五个受调查国家中的三个国家出现。我们的研究结果为我们提供了新的见解,使我们了解鼓励和限制政治表达的因素,尤其是在 Facebook 这个因未能保护用户隐私而广受批评的平台上。
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引用次数: 0
Disinformation and the Ghost of Margaret Sanger 虚假信息和玛格丽特-桑格的幽灵
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-28 DOI: 10.1177/20563051241290848
Sarah Whitmarsh
This study sought to investigate the prominence of U.S. birth control pioneer and eugenicist Margaret Sanger in social media discourse through a critical disinformation studies lens. Using computational and qualitative analysis techniques, 60 months of public Facebook posts and Google search data were analyzed to explore the scope, reach, and engagement with messages that reference Sanger and examine how injustice frames utilizing Sanger’s historical ties to eugenics are being used today to misinform and disinform on abortion and other issues. Injustice frames featuring Sanger were deployed to portray abortion as a method for Black genocide; vilify feminism as racist, anti-woman, and anti-motherhood; and depict the Black Lives Matter social justice movement and cancel culture as hypocritical. This analysis also captured a moment in time when Sanger’s legacy was being reconsidered by Planned Parenthood, the organization she founded, indicating that a long-sought-after reckoning with the racist roots of the early birth control movement in the United States may be underway—with both predictable and unpredictable rippling effects in disinformative spaces.
本研究试图通过批判性虚假信息研究的视角,调查美国节育先驱、优生学家玛格丽特-桑格在社交媒体话语中的突出地位。本研究使用计算和定性分析技术,分析了 60 个月的 Facebook 公开帖子和谷歌搜索数据,以探索提及桑格的信息的范围、覆盖面和参与度,并研究利用桑格与优生学的历史渊源的不公正框架如今是如何被用来在堕胎和其他问题上进行误导和造谣的。以桑格为特征的不公正框架被用来将堕胎描绘成黑人种族灭绝的方法;将女权主义诋毁为种族主义、反妇女和反母性;将黑人生命至上的社会正义运动和取消文化描绘成虚伪的。这项分析还捕捉到了桑格的遗产正被她所创立的计划生育组织重新考虑的时刻,这表明人们对美国早期节育运动的种族主义根源的长期反思可能正在进行之中--在虚假空间中产生了可预见和不可预测的涟漪效应。
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引用次数: 0
Conversation-Related Advertising and Electronic Eavesdropping: Mapping Perceptions of Phones Listening for Advertising in the United States, the Netherlands, and Poland 与对话有关的广告和电子窃听:描绘美国、荷兰和波兰对电话监听广告的看法
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-28 DOI: 10.1177/20563051241288448
Claire M. Segijn, Joanna Strycharz, Anna Turner, Suzanna J. Opree
People report receiving ads on their mobile device that are seemingly related to previous offline conversations (i.e., conversation-related advertising). They may think that this is because their electronic devices are eavesdropping (i.e., e-eavesdropping). To gain insights into the scope and characteristics of conversation-related advertising and e-eavesdropping beliefs, we conducted a survey in the United States ( n = 300), the Netherlands ( n = 293), and Poland ( n = 293). These countries were chosen based on their differences in privacy regulations and history with state surveillance. We find that belief in conversation-related advertising is a widespread cross-country phenomenon, which is higher in the United States compared with European countries. In addition, between half and two-thirds of respondents believe e-eavesdropping is a likely explanation for it. We find that social media is a main contributing factor through which people hear about and most often see conversation-related advertising. Moreover, in response to such advertising, respondents experience more negative than positive affect. The results show that this is a prevalent and timely phenomenon that warrants more research. This carries implications for the (social) media industry and regulators, as it highlights the importance of transparency and (insufficient) individual understanding of data collection and processing.
人们报告说,他们在移动设备上收到的广告似乎与以前的离线对话有关(即与对话相关的广告)。他们可能认为这是因为他们的电子设备在窃听(即电子窃听)。为了深入了解对话相关广告和电子窃听信念的范围和特点,我们在美国(n = 300)、荷兰(n = 293)和波兰(n = 293)进行了一项调查。选择这些国家是基于它们在隐私法规和国家监控历史方面的差异。我们发现,相信与谈话有关的广告是一个普遍的跨国现象,与欧洲国家相比,美国的相信程度更高。此外,半数到三分之二的受访者认为电子窃听是造成这种现象的可能原因。我们发现,社交媒体是人们听说并最经常看到与对话有关的广告的主要促成因素。此外,受访者对此类广告的负面影响多于正面影响。研究结果表明,这是一个普遍而及时的现象,需要进行更多的研究。这对(社交)媒体行业和监管机构都有影响,因为它强调了数据收集和处理的透明度和个人理解(不足)的重要性。
{"title":"Conversation-Related Advertising and Electronic Eavesdropping: Mapping Perceptions of Phones Listening for Advertising in the United States, the Netherlands, and Poland","authors":"Claire M. Segijn, Joanna Strycharz, Anna Turner, Suzanna J. Opree","doi":"10.1177/20563051241288448","DOIUrl":"https://doi.org/10.1177/20563051241288448","url":null,"abstract":"People report receiving ads on their mobile device that are seemingly related to previous offline conversations (i.e., conversation-related advertising). They may think that this is because their electronic devices are eavesdropping (i.e., e-eavesdropping). To gain insights into the scope and characteristics of conversation-related advertising and e-eavesdropping beliefs, we conducted a survey in the United States ( n = 300), the Netherlands ( n = 293), and Poland ( n = 293). These countries were chosen based on their differences in privacy regulations and history with state surveillance. We find that belief in conversation-related advertising is a widespread cross-country phenomenon, which is higher in the United States compared with European countries. In addition, between half and two-thirds of respondents believe e-eavesdropping is a likely explanation for it. We find that social media is a main contributing factor through which people hear about and most often see conversation-related advertising. Moreover, in response to such advertising, respondents experience more negative than positive affect. The results show that this is a prevalent and timely phenomenon that warrants more research. This carries implications for the (social) media industry and regulators, as it highlights the importance of transparency and (insufficient) individual understanding of data collection and processing.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"131 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142536509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Biased Social Media Debates About Terrorism? A Content Analysis of Journalistic Coverage of and Audience Reactions to Terrorist Attacks on YouTube 关于恐怖主义的有偏见的社交媒体辩论?对 YouTube 上有关恐怖袭击的新闻报道和受众反应的内容分析
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-25 DOI: 10.1177/20563051241290113
Liane Rothenberger, Valerie Hase
Social media are an important source of news during crises such as terrorist attacks. However, how news media and their audiences make sense of terrorism on social media is subject to bias, for example, given their differential treatment of terrorism by right-wing versus Islamist extremist perpetrators. In this study, we analyze how incident- and perpetrator-related characteristics of terrorist attacks are associated with bias in public debates about terrorism on YouTube. We focus on selectiveness in which attacks are covered (gatekeeping bias), how attacks are covered (presentation bias), and how audiences react to coverage (audience bias). Methodologically, we employ a manual and an automated content analysis of terrorism coverage by five international broadcasters on YouTube ( N = 643, 2018–2020) and related user comments ( N = 193,721). Our findings illustrate how sociocultural contexts shape news bias in terrorism coverage, both in the form of gatekeeping bias and presentation bias—but we conclude with less evidence for audience bias in public reactions to terrorism, at least on social media. Consequently, journalists should critically question working routines in covering crises to avoid reinforcing power imbalances, especially those from Western contexts.
在恐怖袭击等危机期间,社交媒体是重要的新闻来源。然而,新闻媒体及其受众如何在社交媒体上理解恐怖主义却受到偏见的影响,例如,他们对右翼和伊斯兰极端分子实施的恐怖主义的不同处理方式。在本研究中,我们分析了恐怖袭击事件和肇事者的相关特征如何与 YouTube 上有关恐怖主义的公开辩论中的偏见相关联。我们重点关注报道袭击事件的选择性(把关偏差)、报道袭击事件的方式(呈现偏差)以及受众对报道事件的反应(受众偏差)。在方法论上,我们采用手动和自动内容分析的方式,对 YouTube 上五家国际广播公司的恐怖主义报道(N = 643,2018-2020 年)和相关用户评论(N = 193721)进行了分析。我们的研究结果说明了社会文化背景如何在恐怖主义报道中形成新闻偏见,包括把关偏见和表述偏见--但我们的结论是,在公众对恐怖主义的反应中,受众偏见的证据较少,至少在社交媒体上是如此。因此,记者在报道危机时应批判性地质疑工作常规,以避免强化权力失衡,尤其是来自西方背景的权力失衡。
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引用次数: 0
Decoding Online Narratives and Unraveling Complexities in the Rohingya Refugee Crisis 解码网上叙事,揭开罗兴亚难民危机的复杂面纱
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-18 DOI: 10.1177/20563051241288942
Tanvir Ahammad, Siam Ahmed, Selina Sharmin
The Rohingya refugee crisis, a humanitarian tribulation involving the persecution of the Rohingya Muslim ethnic minority group in Myanmar, has led to a massive exodus of refugees, primarily women and children, to neighboring Bangladesh. Analyzing public opinion toward the Rohingya crisis poses a challenge due to the time complexity of manually assessing individual expressions from the vast amount of text on online platforms. This research focuses on identifying hidden patterns in online discussions surrounding the Rohingya refugee crisis, employing topic modeling and a thematic sentiment analysis-based approach. It represents the first comprehensive exploration of public views on internet spaces to support this community. In the experiment, we identified 15 coherent topics from 6,840 unique documents with a high coherence score of about 0.60. The key themes explored encompass familial resilience, the urgency of addressing the refugee crisis, complexities within the Rohingya situation, religious and cultural elements, and geopolitical considerations. Sentiment analysis revealed nuanced emotional tones, with positive sentiments in discussions about refugee support and international aid and mixed or negative sentiments in topics concerning religious dynamics and women’s protection. The implications of this research extend to guiding policymakers, humanitarian organizations, and advocacy groups in developing targeted interventions, communication strategies, and informed policy initiatives. In addition, the findings emphasize the importance of understanding and responding effectively to the multifaceted challenges faced by the Rohingya community.
罗兴亚难民危机是一场人道主义灾难,涉及对缅甸少数民族罗兴亚穆斯林的迫害,导致大批难民(主要是妇女和儿童)逃往邻国孟加拉国。由于要从网络平台上的大量文本中人工评估个人表达,时间复杂,因此分析公众对罗兴亚危机的看法是一项挑战。本研究采用主题建模和基于主题情感分析的方法,重点识别围绕罗兴亚难民危机的在线讨论中隐藏的模式。这是对支持这一群体的互联网空间的公众观点的首次全面探索。在实验中,我们从 6840 份独特的文档中找出了 15 个具有一致性的主题,一致性得分高达 0.60 左右。探讨的关键主题包括家庭复原力、解决难民危机的紧迫性、罗兴亚人处境的复杂性、宗教和文化因素以及地缘政治考虑。情感分析揭示了细微的情感基调,在有关难民支持和国际援助的讨论中出现了积极的情感,而在有关宗教动态和妇女保护的话题中则出现了混合或消极的情感。这项研究的意义在于指导政策制定者、人道主义组织和宣传团体制定有针对性的干预措施、传播策略和知情的政策倡议。此外,研究结果还强调了理解和有效应对罗辛亚社区面临的多方面挑战的重要性。
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引用次数: 0
The Listening Public in Public Diplomacy: How Did the Public Respond to President Zelensky on Twitter? 公共外交中的倾听者:公众如何在 Twitter 上回应泽伦斯基总统?
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-17 DOI: 10.1177/20563051241288960
Lassi Rikkonen, Pekka Isotalus
This exploratory study focuses on the public as a listening ensemble that takes part in public diplomacy on Twitter. Here, listening is considered as the receiving component of communication, and responsive behavior as its visible product. The focus is on public communication that followed Russia’s 2022 invasion of Ukraine. A total of 4,392 quote tweets (citing the President of Ukraine Volodymyr Zelensky’s tweets mentioning Ukraine’s possible membership in the European Union) were analyzed using the taxonomy of verbal response modes. Two major modes were identified: responses to the situation by sharing information and persuasion, and responses to Zelensky, Ukrainians, and the public by disclosing feelings and opinions. Interestingly, the different social roles of the public were associated with how much interaction was elicited. The listening public contributes to global deliberativeness; not strictly from an issue-oriented problem-solving perspective, but in the sense that they weave together analytical and social aspects of deliberative reflection.
这项探索性研究的重点是公众作为一个倾听群体参与推特上的公共外交。在这里,倾听被视为传播的接收部分,而回应行为则是传播的可见产物。研究的重点是 2022 年俄罗斯入侵乌克兰之后的公共传播。我们使用语言回应模式分类法分析了总共 4392 条引用推文(引用乌克兰总统沃洛德梅尔-泽连斯基提及乌克兰可能加入欧盟的推文)。结果确定了两种主要模式:通过分享信息和说服对局势做出回应,以及通过表达情感和观点对泽连斯基、乌克兰人和公众做出回应。有趣的是,公众的不同社会角色与引起互动的程度有关。倾听的公众为全球商议做出了贡献;严格来说,他们并不是从以问题为导向的解决问题的角度出发,而是将商议反思的分析性和社会性结合在一起。
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引用次数: 0
Visualizing Authority: Rise of the Religious Influencers on the Instagram 权威可视化:Instagram 上宗教影响者的崛起
IF 5.2 1区 文学 Q1 COMMUNICATION Pub Date : 2024-10-08 DOI: 10.1177/20563051241286850
Harry Febrian
Roles of various social media influencers—ranging from health and beauty to security—in our society have increasingly become essential topics in the study of social media. However, little is known about the rise of religious influencers in the Global South and the way they negotiate the idea of religious authority in today’s society. To address this gap, this study investigates the way in which religious influencers project their authority through the visual means of Instagram. This study collects Instagram posts ( n = 9,801) from three Islamic religious influencers in Indonesia—the largest Muslim-populated country and the third largest democracy in the world—with a combined follower count of 30 million people. Content analysis is then used to uncover the main strategies in which a sense of authority is visualized in their posts. The findings demonstrate that Indonesian religious influencers mainly used a close-up approach—friendly and informal appearance—to negotiate their visual authority as opposed to the rigid, more distant approach of traditional religious figures. However, to mitigate the risk of becoming too close and losing the respect and veneration of their followers, they adopt strategic distancing through the use of visual versus textual contrast, setting, and focus. The results extend scholarly discussion on religious influencers in the Islamic faith and their visual authority enactment on social media.
从健康、美容到安全,各种社交媒体影响者在社会中扮演的角色日益成为社交媒体研究的重要课题。然而,人们对宗教影响者在全球南部的崛起以及他们在当今社会中协商宗教权威理念的方式知之甚少。为了填补这一空白,本研究调查了宗教影响者如何通过 Instagram 的视觉手段树立自己的权威。本研究收集了印度尼西亚--穆斯林人口最多的国家和世界第三大民主国家--三位伊斯兰宗教影响者的 Instagram 帖子(n = 9801),他们的粉丝总数达 3000 万。然后通过内容分析揭示了他们在帖子中将权威感形象化的主要策略。研究结果表明,印尼的宗教影响者主要采用特写的方式,以友好和非正式的面貌来表达他们的视觉权威,而不是传统宗教人物那种刻板、距离较远的方式。然而,为了降低过于亲近而失去追随者的尊重和敬仰的风险,他们通过使用视觉与文字对比、设置和聚焦等手段来拉开策略距离。研究结果扩展了学者们对伊斯兰教宗教影响者及其在社交媒体上的视觉权威表现的讨论。
{"title":"Visualizing Authority: Rise of the Religious Influencers on the Instagram","authors":"Harry Febrian","doi":"10.1177/20563051241286850","DOIUrl":"https://doi.org/10.1177/20563051241286850","url":null,"abstract":"Roles of various social media influencers—ranging from health and beauty to security—in our society have increasingly become essential topics in the study of social media. However, little is known about the rise of religious influencers in the Global South and the way they negotiate the idea of religious authority in today’s society. To address this gap, this study investigates the way in which religious influencers project their authority through the visual means of Instagram. This study collects Instagram posts ( n = 9,801) from three Islamic religious influencers in Indonesia—the largest Muslim-populated country and the third largest democracy in the world—with a combined follower count of 30 million people. Content analysis is then used to uncover the main strategies in which a sense of authority is visualized in their posts. The findings demonstrate that Indonesian religious influencers mainly used a close-up approach—friendly and informal appearance—to negotiate their visual authority as opposed to the rigid, more distant approach of traditional religious figures. However, to mitigate the risk of becoming too close and losing the respect and veneration of their followers, they adopt strategic distancing through the use of visual versus textual contrast, setting, and focus. The results extend scholarly discussion on religious influencers in the Islamic faith and their visual authority enactment on social media.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"69 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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