Pub Date : 2022-12-31DOI: 10.1057/s41262-022-00300-x
Kevin P. Newman, Rebecca K. Trump
{"title":"Addressing the eco-gender gap in men through power and sustainability self-efficacy","authors":"Kevin P. Newman, Rebecca K. Trump","doi":"10.1057/s41262-022-00300-x","DOIUrl":"https://doi.org/10.1057/s41262-022-00300-x","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"261 - 274"},"PeriodicalIF":4.1,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42062632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.1057/s41262-022-00305-6
Maria Vernuccio, Michela Patrizi, M. Šerić, Alberto Pastore
{"title":"The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context","authors":"Maria Vernuccio, Michela Patrizi, M. Šerić, Alberto Pastore","doi":"10.1057/s41262-022-00305-6","DOIUrl":"https://doi.org/10.1057/s41262-022-00305-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"302 - 317"},"PeriodicalIF":4.1,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42614566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-28DOI: 10.1057/s41262-022-00301-w
Hemant C. Sashittal, A. Jassawalla, R. Sachdeva
{"title":"The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors","authors":"Hemant C. Sashittal, A. Jassawalla, R. Sachdeva","doi":"10.1057/s41262-022-00301-w","DOIUrl":"https://doi.org/10.1057/s41262-022-00301-w","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"245 - 260"},"PeriodicalIF":4.1,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47630866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.1057/s41262-022-00299-1
Florian Lückenbach, H. Schmidt, J. Henseler
{"title":"Building brand meaning in social entrepreneurship organizations: the social impact brand model","authors":"Florian Lückenbach, H. Schmidt, J. Henseler","doi":"10.1057/s41262-022-00299-1","DOIUrl":"https://doi.org/10.1057/s41262-022-00299-1","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"207 - 226"},"PeriodicalIF":4.1,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45415710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.1057/s41262-022-00298-2
Laurence Dessart, Grégory Bressolles
{"title":"Intensity of collective consumption practices in brand communities: the case of crossfit","authors":"Laurence Dessart, Grégory Bressolles","doi":"10.1057/s41262-022-00298-2","DOIUrl":"https://doi.org/10.1057/s41262-022-00298-2","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"227 - 244"},"PeriodicalIF":4.1,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49408540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1057/s41262-022-00296-4
Ibrahim Alnawas, Nabil Ghantous, J. Hemsley‐Brown
{"title":"Can CSR foster brand defense? A moderated-mediation model of the role of brand passion","authors":"Ibrahim Alnawas, Nabil Ghantous, J. Hemsley‐Brown","doi":"10.1057/s41262-022-00296-4","DOIUrl":"https://doi.org/10.1057/s41262-022-00296-4","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"190 - 206"},"PeriodicalIF":4.1,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46750178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1057/s41262-022-00294-6
Defeng Yang, Xi Lei, Liang Hu, Yu Sun, Xiaodan Yang
{"title":"Brand stigmatization: how do new brand users influence original brand users?","authors":"Defeng Yang, Xi Lei, Liang Hu, Yu Sun, Xiaodan Yang","doi":"10.1057/s41262-022-00294-6","DOIUrl":"https://doi.org/10.1057/s41262-022-00294-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"77-94"},"PeriodicalIF":4.1,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48542971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-21DOI: 10.1057/s41262-022-00292-8
Chunlin Yuan, Shuman Wang, Yue Liu
{"title":"AI service impacts on brand image and customer equity: empirical evidence from China","authors":"Chunlin Yuan, Shuman Wang, Yue Liu","doi":"10.1057/s41262-022-00292-8","DOIUrl":"https://doi.org/10.1057/s41262-022-00292-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"61-76"},"PeriodicalIF":4.1,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42259024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-20DOI: 10.1057/s41262-022-00293-7
Urša Golob, M. Burghausen, J. Kernstock, M. Davies
{"title":"Brand management and sustainability: exploring potential for the transformative power of brands","authors":"Urša Golob, M. Burghausen, J. Kernstock, M. Davies","doi":"10.1057/s41262-022-00293-7","DOIUrl":"https://doi.org/10.1057/s41262-022-00293-7","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"513 - 519"},"PeriodicalIF":4.1,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45160628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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