Purchase decisions have important implications for consumers' well-being. Age-related motivation changes may affect purchase preferences, while personal values and sociocultural context can moderate the age differences. This study investigates age-related differences in experiential versus material purchase evaluations and the moderating effects of personal values and sociocultural contexts with participants aged 20–78 years from the United States (N = 201) and China (N = 212). A significant country × personal value × age three-way interaction on purchase evaluation was found. Age was negatively related to experiential purchase preference for Chinese participants with lower self-transcendence or openness-to-change values. Such a relationship became weaker or even positive for Chinese participants with higher self-transcendence or openness-to-change values. However, no age-related main effects or interactions were significant in American participants. The study provides insights into age-related differences in consumers' purchase preferences and highlights the critical roles of personal values and sociocultural contexts.
{"title":"To Possess or to Experience: Personal Values and Sociocultural Context Moderated Age Differences in Purchase Evaluations","authors":"Haowei Peng, Tianyuan Li","doi":"10.1002/ijop.70147","DOIUrl":"10.1002/ijop.70147","url":null,"abstract":"<p>Purchase decisions have important implications for consumers' well-being. Age-related motivation changes may affect purchase preferences, while personal values and sociocultural context can moderate the age differences. This study investigates age-related differences in experiential versus material purchase evaluations and the moderating effects of personal values and sociocultural contexts with participants aged 20–78 years from the United States (<i>N</i> = 201) and China (<i>N</i> = 212). A significant country × personal value × age three-way interaction on purchase evaluation was found. Age was negatively related to experiential purchase preference for Chinese participants with lower self-transcendence or openness-to-change values. Such a relationship became weaker or even positive for Chinese participants with higher self-transcendence or openness-to-change values. However, no age-related main effects or interactions were significant in American participants. The study provides insights into age-related differences in consumers' purchase preferences and highlights the critical roles of personal values and sociocultural contexts.</p>","PeriodicalId":48146,"journal":{"name":"International Journal of Psychology","volume":"61 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/ijop.70147","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145745193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Detailed photographs of deep space from the James Webb telescope are public, yet little is known about how such imagery might affect people. Using both face-to-face and online study designs, compared to exposure to photographs of urban environments, exposure to photographs of deep space and stars increased experiences of awe overall and also its 6 subfactors, and in particular vastness (e.g., “I felt in the presence of greatness”) and accommodation (“I found it was hard to comprehend the experience in full”). Effects were generally larger for photographs of deep space than those of the stars. Mixed results were found on positive affect in general, with it sometimes increasing after exposure to deep space and the stars. No effects emerged on negative affect. Deep space and stars also led to higher ratings of pleasantness of the images, perceived restoration, and willingness to hang such photos in their room compared to urban photographs. Moderators were also assessed (i.e., feeling connected to the night sky and fear of the dark). Overall, results suggest that photographs of deep space from the James Webb telescope have similar, though not identical, effects as photographs of stars, both of which are generally more positive than urban photographs.
{"title":"The Influence of Deep Space and the Stars on Emotions","authors":"Jason P. Martens, Mia Prokopetz, Kit Tomlinson","doi":"10.1002/ijop.70146","DOIUrl":"10.1002/ijop.70146","url":null,"abstract":"<p>Detailed photographs of deep space from the James Webb telescope are public, yet little is known about how such imagery might affect people. Using both face-to-face and online study designs, compared to exposure to photographs of urban environments, exposure to photographs of deep space and stars increased experiences of awe overall and also its 6 subfactors, and in particular vastness (e.g., “I felt in the presence of greatness”) and accommodation (“I found it was hard to comprehend the experience in full”). Effects were generally larger for photographs of deep space than those of the stars. Mixed results were found on positive affect in general, with it sometimes increasing after exposure to deep space and the stars. No effects emerged on negative affect. Deep space and stars also led to higher ratings of pleasantness of the images, perceived restoration, and willingness to hang such photos in their room compared to urban photographs. Moderators were also assessed (i.e., feeling connected to the night sky and fear of the dark). Overall, results suggest that photographs of deep space from the James Webb telescope have similar, though not identical, effects as photographs of stars, both of which are generally more positive than urban photographs.</p>","PeriodicalId":48146,"journal":{"name":"International Journal of Psychology","volume":"61 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2025-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/ijop.70146","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145745227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}