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Beyond Sports Betting Legalization: Comparing Problem Gambling Risk Patterns in Legal and Illegal States. 超越体育博彩合法化:比较合法和非法国家的问题赌博风险模式。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-04-30 DOI: 10.1007/s10899-025-10390-2
Tiange Xu, Joshua B Grubbs, Shane W Kraus

The 2018 Supreme Court decision allowing state-level sports betting legalization in the United States has raised concerns about its impact on problem gambling risk. This study examined whether legal status predicts problem gambling severity scores while adjusting for demographic characteristics. Data were collected in March-April 2022 from sports bettors in states with legal (n = 974) and illegal (n = 307) sports betting, using the Problem Gambling Severity Index to assess risk levels. While legal status did not significantly predict problem gambling risk, demographic factors emerged as crucial predictors. Age and education consistently predicted risk across both regulatory contexts, with younger bettors and those with lower education showing greater vulnerability. However, other demographic patterns varied by context: females demonstrated higher risk in illegal states while no gender differences emerged in legal states, and single status predicted elevated risk only in legal jurisdictions. These findings indicate that sports betting policy considerations should extend beyond the simple decision to legalize or prohibit, to consider context-specific interventions based on demographic vulnerabilities.

2018年美国最高法院允许州一级体育博彩合法化的决定引发了人们对其对问题赌博风险的影响的担忧。本研究考察了在调整人口特征的同时,合法身份是否能预测问题赌博严重程度得分。数据收集于2022年3月至4月,来自合法(n = 974)和非法(n = 307)体育博彩州的体育投注者,使用问题赌博严重性指数评估风险水平。虽然合法身份不能显著预测问题赌博风险,但人口因素成为关键的预测因素。年龄和受教育程度在两种监管背景下都一致地预测了风险,年轻的赌客和受教育程度较低的赌客表现出更大的脆弱性。然而,其他人口统计模式因环境而异:女性在非法国家表现出更高的风险,而在合法国家没有出现性别差异,单身状态仅在合法司法管辖区预测风险升高。这些研究结果表明,体育博彩政策的考虑应超越合法化或禁止的简单决定,考虑基于人口脆弱性的具体情况干预措施。
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引用次数: 0
Financial Literacy and Gambling Behaviour: A Systematic Review. 金融知识和赌博行为:系统回顾。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-09-29 DOI: 10.1007/s10899-025-10426-7
Fiona O'Connor, Nicola Ivory

Low financial literacy may contribute to poor financial decision-making and has been investigated as a potential risk factor for problematic gambling. This systematic review examined the association between financial literacy and gambling. PsycInfo, Academic Search Complete, CINAHL, Psychology and Behavioural Sciences Collection, SocIndex, Web of Science Core Collection, Scopus, and Proquest Psychology databases were searched for peer-reviewed empirical studies published in English, reporting on the association between financial literacy and gambling frequency and/or problems. 115 studies were retrieved with nine meeting the inclusion criteria. Most studies measured objective financial knowledge (e.g., Big 3 or Big 5), however a few measured subjective confidence in financial matters or both. Sample sizes ranged from a few hundred to tens of thousands. Most studies assessed frequency of gambling as their gambling outcome. Only one study employed a comprehensive measure of problematic gambling behaviour. Financial literacy was generally negatively associated with gambling, although one study reported a positive association. Findings of this review suggest increased financial literacy may be associated with reduced gambling frequency, highlighting potential for financial literacy education interventions to reduce gambling-related harms. However, this conclusion derives from only a handful of cross-sectional studies that are at times limited by incomplete or imprecise reporting, the use of brief financial literacy measures, and a lack of focus on gambling problems in addition to gambling frequency. Further research overcoming these limitations is needed to strengthen confidence in these conclusions.

低金融知识水平可能会导致糟糕的财务决策,并已被调查为问题赌博的潜在风险因素。这篇系统的综述研究了金融知识和赌博之间的关系。我们检索了PsycInfo、Academic Search Complete、CINAHL、心理学和行为科学合集、SocIndex、Web of Science核心合集、Scopus和Proquest Psychology数据库,检索了发表在英文的同行评审的实证研究,这些研究报告了金融素养与赌博频率和/或问题之间的关系。纳入115项研究,其中9项符合纳入标准。大多数研究衡量的是客观的金融知识(例如,三大或五大),然而,少数研究衡量的是对金融事务的主观信心,或者两者兼而有之。样本量从几百到几万不等。大多数研究评估赌博频率作为赌博结果。只有一项研究对有问题的赌博行为进行了全面测量。金融知识通常与赌博呈负相关,尽管一项研究报告了正相关。本综述的研究结果表明,提高金融素养可能与减少赌博频率有关,强调了金融素养教育干预措施减少赌博相关危害的潜力。然而,这一结论仅来自少数横断面研究,这些研究有时受到不完整或不精确报告的限制,使用简短的金融素养措施,以及除了赌博频率之外缺乏对赌博问题的关注。需要进一步的研究来克服这些局限性,以加强对这些结论的信心。
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引用次数: 0
Accessing Responsible Gambling Information from Casinos: Two Secret Shopper Studies. 从赌场获取负责任的赌博信息:两个秘密购物者研究。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-05-24 DOI: 10.1007/s10899-025-10396-w
Brianna Morelli, Margaret Anne Gunnigle, Lilia M Russell, Chance V Dow, Julia G Schuetze, Meredith K Ginley, James P Whelan, Rory A Pfund

Although responsible gambling (RG) programs are prevalent as they are legally required in many jurisdictions and are commonly found as part of corporate social responsibility policies, consumers report barriers to and limited employee knowledge about RG resources. Using a secret shopper methodology, two studies explored the accessibility of information about casino RG programs. The two studies sampled all seven casinos located within a southeast United States metropolitan area of 1.3 million people. Study 1 involved contacting each casino by telephone and requesting information from customer services representatives (n = 12), and Study 2 involved visiting casinos in person and requesting information from on-casino floor employees (n = 6), off-casino floor employees (n = 7), and security personnel (n = 7). The information requested through both modalities included (1) general information about RG, (2) the presence of RG resources both in-casino and online, and (3) directions to find RG resources in-casino and online. Study 1 indicated that the accessibility of RG information was unreliable via the telephone. Study 2 indicated that casino employees provided information about RG and in-casino materials but inconsistently provided information about online RG resources. These two studies suggested that casinos could not reliably provide comprehensive RG information. This finding suggests a greater need for governments to hold operators accountable for offering RG programs and for operators to better adhere to corporate social responsibility commitments.

尽管负责任赌博(RG)计划很普遍,因为它们在许多司法管辖区都是法律要求的,通常被视为企业社会责任政策的一部分,但消费者报告说,员工对RG资源的了解有限,也存在障碍。使用秘密购物者方法,两项研究探讨了赌场RG计划信息的可访问性。这两项研究对位于美国东南部一个拥有130万人口的大都市地区的所有七家赌场进行了抽样调查。研究1涉及通过电话联系每个赌场并向客户服务代表询问信息(n = 12),研究2涉及亲自访问赌场并向赌场内员工(n = 6),赌场外员工(n = 7)和保安人员(n = 7)询问信息。通过这两种方式要求的信息包括(1)关于RG的一般信息,(2)赌场内和网上RG资源的存在,以及(3)在赌场内和网上找到RG资源的方向。研究1表明,通过电话获取RG信息不可靠。研究2表明,赌场员工提供了关于RG和赌场内材料的信息,但不一致地提供了在线RG资源的信息。这两项研究表明,赌场不能可靠地提供全面的RG信息。这一发现表明,政府更需要让运营商对提供RG项目负责,并要求运营商更好地遵守企业社会责任承诺。
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引用次数: 0
Across the Bettor-Verse: an Open Banking Perspective on Gambling in the United Kingdom. 跨越赌博者的世界:一个开放的银行业对英国赌博的看法。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-08-05 DOI: 10.1007/s10899-025-10419-6
Kasra Ghaharian, Jay Peterson, Mana Azizsoltani, Richard J Young, Eric R Louderback

Open banking provides an opportunity to leverage bank transaction data to support gambling harm prevention by providing an objective and comprehensive view of individuals' gambling activities. In this study, we present a large-scale descriptive analysis of gambling transaction activity from an open banking dataset, representing a sample of 1,030,788 users of a credit scoring service in the UK for 2022. The median gambler (n = 650,502) transacted with 2 merchants, made 14 deposits, had a typical debit of £10.00, a net loss of £95.00, and deposited 0.53% of income. Consistent with prior gambling literature, our analyses revealed small groups of gamblers (i.e., about 3%) who displayed disproportionately higher gambling activity based on their frequency of debits, total amount debited, and net loss. Males and younger people were more likely to fall into these high-involvement groups, and group members transacted with significantly more gambling merchants (5 to 6 merchants vs. the median of 2). This study establishes a baseline census of gambling activity from open banking data, offering insights to inform researchers and policymakers about opportunities for harm prevention.

开放银行提供了一个机会,通过提供客观和全面的个人赌博活动视图,利用银行交易数据来支持赌博危害预防。在这项研究中,我们对开放银行数据集的赌博交易活动进行了大规模的描述性分析,代表了2022年英国信用评分服务的1,030,788名用户的样本。中位赌徒(n = 650,502)与2个商家进行交易,进行14次存款,典型的借方为10英镑,净损失为95英镑,存款占收入的0.53%。与先前的赌博文献一致,我们的分析显示,根据借方频率、借方总额和净损失,一小群赌徒(即约3%)表现出不成比例的更高的赌博活动。男性和年轻人更有可能属于这些高参与度群体,并且该群体成员与更多的赌博商人进行交易(5至6个商人vs.中位数2)。本研究从开放的银行数据中建立了赌博活动的基线普查,为研究人员和政策制定者提供了预防伤害的机会。
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引用次数: 0
Multidimensional Loss Chasing among Online Gamblers: Assessing Optimized Thresholds for the Prediction of Gambling Harm. 在线赌客的多维损失追逐:评估赌博危害预测的优化阈值。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-05-10 DOI: 10.1007/s10899-025-10391-1
Timothy C Edson, Eric R Louderback, Matthew A Tom, Debi A LaPlante

Loss chasing is a defining clinical criterion for Gambling Disorder. Using actual player records, we investigated the potential for a multidimensional loss chasing concept (based on bet size, betting odds, and time between bets) to predict potential gambling harm among online sports bettors (N = 36,331) and daily fantasy sports (DFS) players (N = 34,596). Our main focus was whether optimized thresholds (derived from ROC analysis) for loss chasing yielded greater predictive value than both median-derived thresholds and a natural continuous form. Compared to the other tested forms of chasing, optimized thresholds of loss chasing showed the most promise (i.e., positive and statistically significant effects and improved model fit) for two out of three dimensions (i.e., bet size and odds) for one outcome (i.e., loss trajectory) among sports bettors. For these bettors and outcomes, all three loss chasing dimensions predicted the outcome in isolation; however, grouping all three expressions into a single model yielded poor model fit. Loss chasing effects were less apparent (generally non-significant or in the negative direction) for another outcome (i.e., percent change in net loss) and among DFS players. Still, this study demonstrates the promise of a multidimensional concept of loss chasing, and the potential for optimized thresholds to improve prediction of potential harm-related outcomes.

追逐损失是赌博障碍的临床诊断标准。使用实际玩家记录,我们研究了多维损失追逐概念(基于下注大小,投注赔率和投注间隔时间)的潜力,以预测在线体育投注者(N = 36,331)和日常梦幻体育(DFS)玩家(N = 34,596)的潜在赌博危害。我们的主要焦点是损失追踪的优化阈值(来自ROC分析)是否比中位数衍生阈值和自然连续形式产生更大的预测价值。与其他被测试的追逐形式相比,优化的追逐损失阈值在体育投注者中对一个结果(即损失轨迹)的三个维度(即下注大小和赔率)中的两个维度(即下注大小和赔率)显示出最大的希望(即积极和统计显著的影响和改进的模型拟合)。对于这些下注者和结果,所有三个追逐损失的维度都单独预测了结果;但是,将所有三个表达式分组到一个模型中会产生较差的模型拟合。对于另一个结果(即净损失的百分比变化)和DFS参与者,损失追逐效应不太明显(通常不显著或呈负方向)。尽管如此,这项研究证明了多维损失追偿概念的前景,以及优化阈值的潜力,以提高对潜在危害相关结果的预测。
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引用次数: 0
The Interplay between Gambling Activity Groups, Problem Gambling Symptoms, and Mental Wellbeing from a Public Health Perspective. 从公共卫生角度看赌博活动群体、问题赌博症状和心理健康之间的相互作用。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 DOI: 10.1007/s10899-025-10461-4
Kristal Yeung, Michelle Gatton, Darren Wraith

The existing literature predominantly focuses on clinical conditions related to gambling, with evidence suggesting the co-occurrence of gambling disorders, major depressive disorders, and personality disorders. This study aimed to broaden our understanding beyond clinical conditions by investigating the impact of different gambling activity groups on mental wellbeing. These activity groups were identified using latent class analysis, which enabled a person-centered approach to examine the types and the number of gambling activities as well as expenditure levels, as a single latent variable. Based on the Household, Income and Labour Dynamics in Australia (HILDA) Survey, our findings suggested that gambling activity groups were associated with reduced mental wellbeing through problem gambling symptoms. Among respondents with the same levels of problem gambling symptoms and age, men who engaged in multiple gambling activities with high spending tended to have better mental wellbeing than those primarily gambling on lotteries. In contrast, women's mental wellbeing did not differ across gambling activity groups. This study clarifies the roles of problem gambling symptoms and gambling activity groups in reduced mental wellbeing. Gambling activity groups featuring multiple activities, high spending, and electronic gaming machines (EGMs) were related to problem gambling symptoms. This study shifts the focus from examining how gambling influences specific mental health conditions or symptoms to exploring its impact on overall mental wellbeing. The empirical evidence supports the expansion of targeted, evidence-based strategies beyond treatments to preventive measures that promote mental wellbeing.

现有文献主要关注与赌博相关的临床状况,有证据表明赌博障碍、重度抑郁症和人格障碍共同发生。这项研究旨在通过调查不同赌博活动群体对心理健康的影响,拓宽我们对临床条件的理解。这些活动组是使用潜在类别分析确定的,这使得以人为中心的方法能够检查赌博活动的类型和数量以及支出水平,作为一个单一的潜在变量。根据澳大利亚家庭,收入和劳动力动态(HILDA)调查,我们的研究结果表明,赌博活动群体通过问题赌博症状与心理健康下降有关。在具有相同程度的问题赌博症状和年龄的受访者中,参与多次高支出赌博活动的男性往往比主要赌博彩票的男性有更好的心理健康。相比之下,女性的心理健康在参与赌博活动的小组中没有差异。本研究阐明了问题赌博症状和赌博活动群体在心理健康下降中的作用。多活动、高消费和电子游戏机的赌博活动组与问题赌博症状有关。这项研究将重点从检查赌博如何影响特定的心理健康状况或症状转移到探索其对整体心理健康的影响。经验证据支持将有针对性的、以证据为基础的战略从治疗扩展到促进精神健康的预防措施。
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引用次数: 0
Betting on the Future: A Systematic Review of Modern Gambling Interventions for College Students. 赌未来:对大学生现代赌博干预的系统回顾。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-09-23 DOI: 10.1007/s10899-025-10421-y
Sidath Kapukotuwa, Ana González-Alvarez, Shane W Kraus, Manoj Sharma

Gambling among college students is a growing public health concern, with approximately 10.2% experiencing problem gambling and 6.1% meeting criteria for gambling disorder. These rates are significantly higher than those in the general adult population. The transitional nature of college life, combined with increased independence, peer influence, and the widespread availability of online gambling platforms, places students at heightened risk. The purpose of this study was to conduct a systematic review of randomized controlled trials (RCTs) aimed at reducing gambling behaviors among college students. This systematic review evaluated RCTs published over the past 25 years targeting gambling behaviors among college students. Following PRISMA guidelines, a comprehensive search was conducted across four databases to assess the effectiveness of psychotherapeutic, psychoeducational, and personalized feedback interventions. A total of 14 studies met the inclusion criteria. Interventions based on cognitive-behavioral therapy (CBT) and motivational interviewing (MI) consistently reduced gambling frequency and harm. Personalized normative feedback (PNF) interventions significantly lowered perceived gambling norms and self-reported behaviors. Technology-driven strategies, including smartphone-based interventions and pop-up messages prompting time limits, improved accessibility and reduced gambling duration. Group-based CBT interventions demonstrated particular effectiveness through peer accountability and skill-building. However, gaps remain in addressing online gambling behaviors, cultural adaptability, and co-occurring mental health conditions. Evidence supports the efficacy of CBT, MI, and PNF-based interventions in reducing gambling among college students. Digital and group-based approaches show promise for scalability. Future public health interventions should address the unique risks of online gambling and integrate mental health support. OSF Registration DOI: https://doi.org/10.17605/OSF.IO/D97QX .

在大学生中,赌博是一个日益严重的公共健康问题,大约10.2%的人有赌博问题,6.1%的人符合赌博障碍的标准。这些比率明显高于一般成年人的比率。大学生活的过渡性质,再加上独立性的增强、同伴的影响以及在线赌博平台的广泛存在,使学生面临更高的风险。本研究的目的是对旨在减少大学生赌博行为的随机对照试验(RCTs)进行系统回顾。本系统综述评估了过去25年来发表的针对大学生赌博行为的随机对照试验。遵循PRISMA指南,在四个数据库中进行了全面的搜索,以评估心理治疗、心理教育和个性化反馈干预的有效性。共有14项研究符合纳入标准。基于认知行为疗法(CBT)和动机性访谈(MI)的干预持续降低赌博频率和伤害。个性化规范反馈(PNF)干预显著降低感知赌博规范和自我报告行为。技术驱动的策略,包括基于智能手机的干预和提示时间限制的弹出式消息,提高了可访问性,缩短了赌博时间。基于群体的CBT干预通过同伴问责和技能培养显示出特别的有效性。然而,在解决在线赌博行为、文化适应性和共同发生的精神健康状况方面,差距仍然存在。证据支持CBT、MI和基于pnf的干预在减少大学生赌博方面的有效性。数字和基于组的方法显示了可扩展性的前景。未来的公共卫生干预措施应解决在线赌博的独特风险,并整合心理健康支持。OSF注册DOI: https://doi.org/10.17605/OSF.IO/D97QX。
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引用次数: 0
Between the Lines: Legal Consciousness and Consumer Perceptions of Online Sports Betting. 字里行间:法律意识和消费者对在线体育博彩的看法。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-05-26 DOI: 10.1007/s10899-025-10394-y
Brandon Mastromartino, Weizhe Li, Yizhou Tyreal Qian

This study investigates how perceived legality of online sports betting influences perceptions of consumer protection, behavioral control, and future betting intentions. Employing general linear modeling (GLM) and fuzzy-set Qualitative Comparative Analyses (fsQCA), we assess these relationships across different types of online betting activities and among varying levels of betting experience. Results revealed that participants who perceived online sports betting as legal reported higher levels of perceived consumer protection, perceived behavioral control, and future betting intentions. The fsQCA identified specific configurations leading to high future betting intentions. Notably, two configurations emerged: (1) bettors who perceive betting as legal, participate in Daily Fantasy Sports (DFS), and have high perceived behavioral control; and (2) bettors involved in prop pick'em wagering with high perceived consumer protection and high perceived behavioral control. This study highlights the importance of perceived legality, consumer protection, and behavioral control in shaping consumer perceptions and intentions with online sports betting. The identification of specific factor combinations suggests that regulatory and policy efforts should consider the multifaceted nature of consumer behavior in online sports betting. Tailored strategies that enhance legal consciousness, strengthen consumer protection measures, and empower bettors can more effectively promote responsible gaming practices.

本研究探讨线上体育投注的合法性如何影响消费者保护、行为控制和未来投注意图的认知。采用一般线性建模(GLM)和模糊集定性比较分析(fsQCA),我们评估了不同类型的在线投注活动和不同投注经验水平之间的这些关系。结果显示,认为在线体育博彩合法的参与者报告了更高水平的消费者保护意识、行为控制意识和未来的赌博意图。fsQCA确定了导致高未来投注意图的特定配置。值得注意的是,出现了两种配置:(1)认为赌博是合法的投注者,参与每日梦幻体育(DFS),并具有高度的感知行为控制;(2)投注者具有较高的消费者保护知觉和较高的行为控制知觉。这项研究强调了感知合法性、消费者保护和行为控制在塑造消费者对在线体育博彩的看法和意图方面的重要性。对具体因素组合的识别表明,监管和政策努力应考虑在线体育博彩中消费者行为的多面性。提高法律意识、加强消费者保护措施和赋予投注者权力的量身定制策略,可以更有效地促进负责任的赌博行为。
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引用次数: 0
Patterns of Gambling Behavior Influenced By Materialism, Financial Well-Being, and Monetary Motivation Among Sports Bettors: A Latent Profile Analysis. 体育投注者受物质主义、财务福利和货币动机影响的赌博行为模式:潜在剖面分析。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-10-25 DOI: 10.1007/s10899-025-10443-6
Zehra Su Topbaş, Nurcan Uzdil

This research examines the role of material values, financial well-being, and monetary motivation in shaping gambling behavior in young male sports bettors in Türkiye. A total of 562 participants aged 18-35 were surveyed using validated scales measuring materialism, financial well-being, gambling motives, and sports betting severity. Through latent profile analysis, four distinct profiles were identified: Stability-Oriented Participants, Instability-Driven Risk Takers, Financially Content-Low-Risk Bettors, and Financially Pressured-Materialistic Bettors. ANCOVA results indicated a significant difference in the severity of sports betting across profiles (η² = 0.35), with the most problematic behavior occurring in those with high materialism, low financial well-being, and strong monetary motives. The results were interpreted through the lenses of Contingent Self-Worth Theory, Prospect Theory, and Self-Regulation Theory, and situated within Türkiye's socioeconomic context. This person-centered study makes unique contributions by revealing psychological and structural patterns underlying gambling behavior and offering practical applications for clinical, educational, and policy-level interventions.

本研究考察了物质价值、财务状况和金钱动机在塑造 rkiye年轻男性体育投注者赌博行为中的作用。共有562名年龄在18-35岁之间的参与者接受了调查,调查使用了有效的测量物质主义、经济状况、赌博动机和体育博彩严重程度的量表。通过潜在特征分析,确定了四种不同的特征:稳定导向的参与者,不稳定驱动的风险承担者,财务满足-低风险投注者和财务压力-物质主义投注者。ANCOVA结果表明,体育博彩的严重程度在各方面存在显著差异(η²= 0.35),最严重的问题行为发生在那些物质主义程度高、经济幸福感低、金钱动机强的人群中。结果通过偶然自我价值理论、前景理论和自我调节理论的镜头来解释,并置于 rkiye的社会经济背景中。这项以人为中心的研究通过揭示赌博行为背后的心理和结构模式,并为临床、教育和政策层面的干预提供实际应用,做出了独特的贡献。
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引用次数: 0
Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising. 下注更多-但只与我:名人代言在体育博彩广告中的作用。
IF 2.2 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2025-12-01 Epub Date: 2025-06-17 DOI: 10.1007/s10899-025-10399-7
Wenjia Han, Vaidyanathan Viswanathan Saunak

Since the federal ban on sports betting was lifted in 2018, the industry has grown rapidly in the United States, raising concerns about the risk of problem gambling. Building on existing research that suggests the limited effectiveness of traditional responsible gambling campaigns, the current study examines whether the use of celebrity endorsers in advertising can enhance responsible gambling intentions. Using a scenario-based experiment with 383 U.S. sports bettors, regression analyses reveal that an endorser whose image aligns with the target audience increases consumer awareness of responsible gambling messages, thereby enhancing intentions to gamble responsibly. In addition, an image-congruent endorser boosts consumers' betting intentions and word-of-mouth advocacy for the sportsbook. Although image congruence in advertising is often operationalized through racial similarity, the findings suggest that same-race endorsers are effective in enhancing image congruence only when sports betting is perceived as socially acceptable. This study is the first to examine the effect of endorser-consumer image congruence on consumer intentions toward both sports betting brands and responsible gambling. The findings provide important insights to sportsbooks aiming to balance branding and social responsibility in marketing campaigns.

自2018年联邦政府解除对体育博彩的禁令以来,该行业在美国迅速发展,引发了人们对问题赌博风险的担忧。现有的研究表明,传统的负责任的赌博活动的有效性有限,目前的研究调查是否使用名人代言的广告可以提高负责任的赌博意图。通过对383名美国体育投注者进行基于场景的实验,回归分析表明,与目标受众形象一致的代言人可以提高消费者对负责任赌博信息的认识,从而增强负责任赌博的意愿。此外,一个形象一致的代言人会提高消费者的下注意愿和对体育博彩的口头宣传。虽然广告中的形象一致性通常是通过种族相似性来实现的,但研究结果表明,只有当体育博彩被认为是社会可接受的时候,同种族的代言人才能有效地提高形象一致性。本研究首次探讨了代言人-消费者形象一致性对消费者对体育博彩品牌和负责任赌博的意向的影响。这些发现为体育博彩公司在营销活动中平衡品牌和社会责任提供了重要的见解。
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引用次数: 0
期刊
Journal of Gambling Studies
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