International Journal of Consumer Studies最新文献

In the digital era, online atmospherics have emerged as a pivotal factor influencing consumer behavior and engagement in online platforms. Online atmospherics refers to the strategically designed elements of a web environment aimed at stimulating the senses to create positive user experiences and enhance consumer responses. Given the dynamic nature of consumer interactions and technological advancements in digital commerce, the need to study online atmospherics is ever evolving, demanding continuous exploration to adapt and optimize the online shopping experience. A comprehensive review was conducted on 80 articles published between 2000 and 2023, utilizing the integrated ADO–TCM framework. Through the antecedents, decisions, and outcomes (ADO) framework, this study reveals what we know about online atmospherics. The theories, contexts, and methods (TCM) framework reveal how we know about online atmospherics. Moreover, this study aims to identify significant gaps in the current literature and recommend specific future research avenues. This systematic literature review (SLR) serves as a crucial resource for practitioners by providing a comprehensive analysis of effective online atmospherics, aiding in the development of more engaging digital shopping experiences. Simultaneously, it offers scholars a consolidated foundation, facilitating further exploration and innovation in the domain of online atmospherics in emerging channels.

This study systematically reviews the literature on consumer perceptions of healthy food choices, employing the ADO (Antecedents, Decisions, Outcomes) framework to analyze 118 peer-reviewed articles. The research identifies significant inconsistencies in consumer definitions and understanding, influenced by evolving scientific knowledge and diverse information cues. These challenges highlight critical research gaps and underscore the need for strategic marketing interventions and consumer segmentation based on these evolving perceptions. The review proposes a conceptual framework that elucidates the complex interplay between antecedents, decisions, and outcomes in dietary behaviors. The findings aim to empower consumers with evidence-based strategies for informed dietary choices, contributing to improved public health outcomes. By consolidating fragmented research, this study offers valuable insights for practitioners and policymakers to develop effective marketing strategies and public health initiatives that encourage healthier eating habits.

This study explores the evolving circumstances of generative artificial intelligence (AI) and its implications for humanity. A central question guides this exploration: “What is humanity in a world with human-like machines?” as proposed by Suleyman (2023). Multiple streams of literature have been integrated to employ a holistic approach. This includes an extensive literature review and analysis of recent developments, incorporating insights from various sources and experts in key domains such as AI, AI singularity, ethics, digital transformation, human-machine collaboration, and societal implications. While rapid advancements in generative AI have captured widespread attention, with a particular emphasis on its positive potential, it is equally vital to address its potential negative impacts, including human displacement, lower wages, and increased power and income inequality (Farina, Yu, and Lavazza 2024). Despite varying scholarly perspectives on the concept of generative AI, there is a consensus that it significantly impacts humans and society and requires careful consideration. The National Institute of Standards and Technology (NIST) and the European Parliament highlight the global significance of addressing its challenges. From a practical perspective, these insights have enormous implications for governments, business leaders, scholars, and society.

Growing evidence underscores the influence of several interactive factors on impulse buying in social commerce. However, the potential impact of situational and cognitive factors, such as immersion, serendipity, perceived scarcity, and deal proneness, is rarely studied within the emerging context of the Facebook second-hand marketplace. Hence, this study explores the effect of Facebook second-hand marketplace browsing on impulse buying with the incorporation of immersive experience. Additionally, following latent state–trait theory, the boundary role of serendipity, perceived scarcity, and deal proneness in influencing impulse buying is examined. Employing a mixed-methods design, 684 respondents from the Facebook second-hand marketplace communities were surveyed and structural equation modeling was applied for data analysis. Interviews with 23 consumers were conducted and analyzed using NVivo 8.0, and it was found that user immersive experience mediates the relationship between browsing and impulse buying. Results confirm the proposed interactive effects of serendipity, perceived scarcity, and deal proneness on impulse buying. This pioneering study enriches the social commerce literature by uncovering new areas and situational factors that influence impulse purchases of second-hand goods and highlights the paradox that consumers' efforts to buy sustainably can be undermined by excessive impulsive behaviors. Practical insights are provided for promoting second-hand consumption in social commerce.

The enduring availability of high-caloric, tempting food in consumer environments has been identified as a major cause driving the obesity epidemic. The severity of the problem tends to hide the important fact that many consumers often resist food temptations. This article aims at designing consumption reduction strategies that build on the spontaneous capacity of consumers to resist food temptations. Across a series of three experiments, of which two laboratory studies and one field study, we find that physical exposure to food temptations reduces subsequent free consumption of similar foods. Building on cognitive control theory, we extend this finding and identify boundary conditions. We show that the reduction of consumption works in challenging populations (e.g., men and children) with pictures of food temptations and that it survives a delay. We also show that the effect is suppressed with explicit prohibition during pre-exposure and with combined exposure (i.e., the combination of physical and picture temptations) in children. The findings are discussed concerning their potential as a social marketing tool.

This research aims to address the fragmented perspectives in the literature on anti-consumption by conducting a systematic literature review. The major goal is to offer an integrated and holistic understanding of the essential factors impacting consumer behavior within the anti-consumption domain. By utilizing the SPAR-4-SLR protocol, we examined 86 studies, encompassing diverse theories, contexts, characteristics, and methodologies (TCCM). A conceptual framework that outlines the antecedents, mediators, and outcomes of anti-consumption behavior was developed by combining variables in this study. The results highlight the diverse factors shaping individuals' anti-consumption behaviors, shedding light on the complex dynamics that vary across industries, cultures, and consumer segments. Additionally, this research has pinpointed neglected domains that have received limited attention in this field and put forth pioneering pathways for future research by incorporating the TCCM framework. Specifically, this research proposes potential future research directions, including exploring theories like social learning theory, behavioral reasoning theory, and self-determination theory. Furthermore, we recommend employing advanced methodologies like longitudinal studies, netnography, and neuromarketing to push the boundaries of knowledge in this field. By identifying these theoretical and methodological gaps, the study makes a substantive contribution to advancing academic inquiry and practical applications in anti-consumption research.

The sharing economy has emerged as a transformative model in the digital age. However, existing reviews often focus on isolated aspects and provide limited insights into its complexity. This paper comprehensively reviews 92 studies through a dual-framework approach, employing both the Antecedents–Decisions–Outcomes (ADO) and the Theories–Contexts–Methods (TCM) frameworks. The ADO framework reveals key factors influencing user decisions—including adoption, usage, booking, continued use, engagement, participation, purchase, and switching—that are shaped by economic, social, technological, trust-related, environmental, and political antecedents. Meanwhile, the TCM framework structures an in-depth examination of dominant theories (e.g., Technology Acceptance Model, Social Exchange Theory), diverse contexts (e.g., studies in China, the US), and methods (e.g., quantitative and qualitative) prevalent in the literature. Key findings emphasize the importance of regulatory dynamics and market shifts on user engagement and platform sustainability. Practical implications offer actionable guidance for platform managers to enhance user retention and to align strategies with evolving regulatory and market environments. The review also identifies future research directions to expand our understanding of global trends and challenges within the sharing economy.

Many industries today acknowledge the unique needs of consumers with physical disabilities. The beauty industry, in particular, has been developing new offerings to cater to this specific market. This study aims to examine the effects of using inclusive beauty products on the psychological wellbeing of people with physical disabilities as well as on brand addiction. The study follows an exploratory qualitative approach. Data were collected from 215 online reviews and in-depth interviews with 24 consumers with different types of physical disability alongside 14 beauty and marketing experts. The study reveals that psychological wellbeing is the primary motivation for consumers with physical disabilities to use beauty products. However, over time, a strong emotional connection with these brands can form, potentially leading to addictive behaviors. To avoid brand addiction that could harm their emotional and financial wellbeing, beauty companies need to gain deeper insights into their customers, particularly those in vulnerable groups, and focus on creating effective marketing and advertising strategies to raise awareness among them. This research closely aligns with Sustainable Development Goal 10, which aims to create a more inclusive and equitable society.