International Journal of Consumer Studies最新文献

We conceptualize consumer bricolage in fashion as everyday practices of assembling, adapting, and personalizing garments to express identity within resource-constrained contexts, and develop a validated, multidimensional scale to capture it. Across five studies, we specify the construct via qualitative inquiry, generate and screen items, and then use survey-based analyses to establish a reliable three-dimensional structure, along with convergent, discriminant, and predictive validity. The resulting scale is theoretically distinct from adjacent constructs (e.g., customization, need for uniqueness, co-creation, innovativeness) and exhibits the expected associations with fashion consciousness, as well as incremental links to fashion consciousness, identity distinctiveness, fashion innovativeness, and consumers' social media engagement. By clarifying the dimensions of consumer bricolage and providing a robust instrument, we advance research on consumer bricolage and self-expressive consumption, particularly in contexts where resourcefulness and identity signaling are intertwined. For managers, the scale supports segmentation and the design of personalization pathways (e.g., modular assortments, upcycling kits, community challenges) that cultivate brand-community engagement.

Despite extensive research on product innovation, comparatively little attention has been given to how product innovativeness is or ought to be communicated to young consumers. This study systematically analyzes 700 newly released videos from S&P 500 consumer brands to examine how innovativeness cues are incorporated into their communications for new products. Findings reveal that the majority of these videos focus on imitative or incremental innovations rather than radical ones. Among the innovativeness cues, “relative advantage” was most frequently featured, whereas “technological novelty” appeared least often. These cues also tend to align with specific advertising appeals. To gain deeper understanding into young audiences' perceptions, the video analysis was complemented by 18 focus group interviews with Generation Z consumers aged 18–28. The results suggest that the innovativeness cue “coolness” is more appropriately captured by the broader and more inclusive term “emotional arousal,” while a new cue, “trendy/timely,” emerged from the analysis. Informants recommended employing a comparative advertising approach and emphasizing emotional arousal when communicating product innovativeness. These findings extend the literature on product innovativeness communication and offer valuable insights for practitioners seeking effective strategies to convey and enhance the perceived innovativeness of new products to younger consumer cohorts.

The study investigates the determinants of responsible tourist behavior within the context of ecotourism destinations. In this study, the mediation test uncovers that three core factors—environmental consciousness, willingness to change, and motivational drivers—all contribute significantly to responsible practices at an ecotourism destination. The study finds that personal values, moral responsibility, a love of being eco-friendly, the motive to inspire, and the desire to recommend are strong primary motivational factors that directly influence tourist behavior, which then leads to responsible practices. Results will help the service providers implement eco-friendly infrastructure to enhance tourists' willingness to adopt sustainable practices. Our findings highlight the importance of psychological readiness for willingness to change, which bridges perception and action for responsible practices, particularly when interventions target motivational factors that influence eco-friendly choices. The study contributes to developing ecotourism destinations that align with Sustainable Development Goal (SDG) 12, which talks about conscious consumption and production, and it also expands the understanding of the pro-environmental behaviors of tourists to reduce carbon footprint.

This study performs a systematic literature review (SLR) and synthesis of literature on compulsive buying based on the Theory-Context-Characteristics-Method (TCCM) framework. Accordingly, we synthesize 103 scholarly articles from top tier journals on compulsive buying behavior (CBB) in terms of publication trends, study domain, authorship, frequently used theories, countries involved, and research methods adopted for the last 36 years (1989–2024). Further, to systematically uncover latent patterns, recurring concepts, and thematic clusters within a large body of compulsive buying literature, we employed lexicometric analysis using Iramuteq software. Additionally, word cloud analysis was carried out to visually identify the focus areas and portray the frequently used keywords clustering in eight different time spans. An integrated conceptual framework was also developed by integrating the antecedents, mediators, and consequences of compulsive buying literature. The study reported limited investigation to get more information on the effect of sociocultural factors, financial factors, and product characteristics on CBB. Therefore, further research can be focused on these areas. Lexicometric analysis reported six major themes and five clusters comprised of consumer-related attributes, product-related attributes, the role of financial institutions, marketing strategies, and research methods under compulsive buying. This review identifies areas that are underexplored in the compulsive buying domain and recommends ways in which research can be advanced. Overall, this SLR significantly contributes to compulsive buying literature by providing both academic and practical implications.

The present study offers a comprehensive analysis of existing literature on consumer behavior concerning digital voice assistants and their implications for sustainable consumption by employing the systematic literature review approach. A total of 126 studies were selected for content analysis to isolate thematic foci, identify research gaps, recommend future research avenues, and develop a framework. The analysis revealed that the extant literature could be grouped under broad research themes founded on the expanded cognition–affection–conation framework. Through this framework, the study developed an agenda for future research in this area, encompassing the aspects of ethical consideration, the digital voice assistant design, consumer–digital voice assistant interaction and psychological mechanisms, consumer- and brand-related outcomes, and boundary conditions (e.g., culture and personal factors).

Advertisers increasingly rely on in-feed ads to reduce ad avoidance, yet their seamless integration can also decrease ad awareness and trigger perceptions of deception, creating a double-edged sword. This research addresses this paradox by examining the interaction effect of design nativeness and content nativeness. Across four experiments, including static feed images, interactive virtual news websites, and a webcam-based eye-tracking study, we find that when content nativeness is high, low (vs. high) design nativeness captures more attention and subsequently elicits more favorable ad attitudes, whereas this effect disappears under low content nativeness. These findings advance research on native advertising and attention processes while offering actionable guidance for balancing ad visibility, consumer acceptance, and regulatory transparency.

This study investigates how identity-based Motivation drives sports consumer evangelism, unpacking the sequential roles of customer engagement and psychological commitment and the moderating role of team identification. A time-lagged survey design was employed, with 589 sports fans completing measures in two waves separated by 2 months. Structural Equation Modeling using SmartPLS4 tested the proposed model. Identity-based Motivation positively predicted consumer evangelism both directly and indirectly. Customer engagement partially mediated the relationship between identity-based motivation and commitment, while psychological commitment partially mediated the link between engagement and evangelism. Team identification moderated the relationship between identity-based motivation and engagement, amplifying the effect for highly identified fans. This study advances Identity-Based Motivation Theory and the Customer Engagement Framework in sports marketing by clarifying how motivational identities are transformed into passionate advocacy. Importantly, it addresses critical gaps in prior research by moving beyond loyalty and word-of-mouth to focus on evangelism. Managerially, the findings provide actionable guidance for sports marketers, such as designing identity activation campaigns, developing interactive digital fan engagement platforms, and implementing loyalty-building strategies that cultivate unpaid evangelistic support.