International Journal of Consumer Studies最新文献

Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption of the metaverse. This study analyses the perceptions and drivers influencing the behavioural intention to use the metaverse among Generation Z and millennials by employing a sequential mixed-methods approach. In the first stage of the study, in-depth expert interviews were conducted (n = 20), and the subsequent stage featured a countrywide survey (n = 1253). The outcomes of this study indicate that perceived usefulness, personal innovativeness, perceived enjoyment, facilitating conditions, telepresence, social presence, trust, and regulatory support influence attitudes and behavioural intentions towards the metaverse. The findings also reveal a significant difference in the strength of a few relationships across age, gender, and income levels, shedding light on the crucial factors for organisations seeking to position themselves strategically among various demographic groups. This study significantly contributes to the existing knowledge on emerging optimistic and pessimistic perceptions and factors affecting the adoption of the metaverse. By harnessing these outcomes, organisations can enhance the development and promotion of metaverse experiences.

The quality of public services is a recurrent theme; however, it lacks the structuring of valid measures. The objective of the study was to build and validate a quality assessment scale for public services (PUBLICSERV). A total of 55 items were developed on a 5-point Likert scale. The instrument validation involved two phases. In the qualitative phase, the validation by specialists and the pre-test were carried out. In the quantitative phase, a sample of 660 cases was used in the exploratory stage, and another sample of 1284 individuals, in the confirmatory validation. The result of the study is the construction and validation of a scale for assessing the quality of public services composed of 50 items distributed in seven dimensions (tangible aspects, reliability, relationship, public value, transparency, equality and legality, and satisfaction), which evaluates the quality of public services. A methodology for applying the scale was developed to facilitate its use by researchers, managers, and public policymakers, who may have feedback on the quality of the service provided, helping to identify gaps and prioritize needs, thus being able to develop strategies for improvements in public administration.

This systematic literature review examines research on adaptive apparel for people with disabilities (PWDs), an underrepresented consumer group. Using the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol and the theories, contexts, characteristics, and methods (TCCM) framework, 51 articles from three academic databases were analyzed based on specific keywords and inclusion/exclusion criteria. The review highlighted advancements addressing the needs of PWD consumers, such as innovative designs, user-centered methodologies, and inclusive marketing. However, there remain gaps in areas like disability types, methodologies, cultural factors, and societal barriers. The implications of this research underscore the urgent need for the apparel industry to prioritize inclusivity and adaptability, emphasizing that addressing these gaps can lead to broader societal acceptance and empowerment for PWDs. Moreover, this review enhances the understanding of adaptive apparel for PWD consumers, providing insights for researchers, policymakers, and industry leaders to promote inclusivity, accessibility, and fashion-forward solutions.

Secondhand purchasing, once associated primarily with financially marginalized individuals driven by economic necessity, has now emerged as a popular choice even among affluent consumers with sustainability concerns. This significant shift in consumer behavior underscores the urgent need for a comprehensive review that consolidates the fragmented literature on secondhand consumption, integrating its theoretical foundations and intellectual structure. In response to this imperative, our research, utilizing a theory-context-characteristics-methodology framework, fills this critical gap and sets a pioneering precedent as the first systematic literature review on this topic. Through a content analysis of 105 publications from 59 journals spanning over three decades, our findings unveil more than 70 influential factors shaping secondhand purchases and consumptions. Moreover, our research illuminates noteworthy trends in theories, contextual considerations, consumer traits, and methodological approaches, offering a holistic view of the past, present, and future thematic developments in secondhand consumption research. Scholars will find these insights invaluable for positioning their future studies. Furthermore, we outline compelling directions for future research, proposing a deeper exploration of consumer values, social influences, advertising appeals, religiosity, and green consumerism to unlock novel avenues for understanding and strengthening consumer motivations for secondhand products. By shedding light on this vibrant and evolving field, our research not only fills a critical void but also paves the way for meaningful contributions to the expanding realm of secondhand consumption.

Firms and their managers have long been concerned with encouraging customers to take on an active role in their marketing research activities. The critical question for these firms is how to foster collaboration with customers in marketing research to enhance the firm's marketing effectiveness and simultaneously benefit the customers. This study focuses on the role that individuals' cultural values and customer voice potentially play in shaping how customers perceive marketing research cooperation with the firm. We analyzed data from a sample of 270 customers of apparel store brands in an African country. Utilizing fuzzy-set qualitative comparative analysis, our research reveals that the combinations of antecedent conditions that enhance marketing research cooperation significantly differ from those that impede it. Theoretically and managerially, our study expands the understanding of how marketing research cooperation is contingent upon the combination of customers' cultural values and their voice.

Although prior research indicates that crowdsourcing is primarily beneficial for companies, this work reveals, across three studies, that quality perceptions of crowd-sourced (vs. company-generated) products are shaped by relationship norms: communal norms (vs. exchange norms). Study 1 indicates that developing a communal (vs. exchange) relationship with the company enhances quality perceptions of crowdsourced (vs. company-generated) products. Study 2 shows that firms' innovation ability works as an underlying mechanism: when consumers develop a communal (vs. exchange) bond with the company, they attribute greater innovation competence to crowdsourcing (vs. company-generated innovations). Finally, study 3 reveals that the beneficial effects of communal (vs. exchange) norms on perceived quality crowdsourced products only hold when the product innovation lacks complexity, and the effect is mitigated with high-complexity tasks. By demonstrating the importance of relationship norms and their interaction with innovation complexity, we resolve mixed findings on consumers quality perceptions towards crowdsourcing, contributing to recent studies and further offering important implications for firms seeking to leverage crowdsourcing strategies effectively.

Evidence suggests that fixed and growth mindsets shape human behavior (Rucker & Galinsky, Journal of Consumer Psychology, 2016;26(1):161–164); however, empirical research on mindsets is highly sensitive in terms of how they are measured. This article addresses specific limitations in measuring growth and fixed mindsets using existing scales, especially Dweck's (Self-theories: Their role in motivation, personality, and development, 2000) scale, which is the most recognized and commonly used instrument in this area. The main contribution of the article is that it develops an alternative scale that addresses these potential limitations; specifically, the proposed scale (1) measures the fixed and growth mindsets as independent constructs (note that We refer to “independence” among constructs (fixed and growth), considering that they are not just two opposite constructs of the same continuum, but different constructs. Thus, we included items for each one to capture the properties of each construct while avoiding the use of the same items in reverse coding), (2) does not use reverse coding, and (3) comprises four dimensions including important variables that should be considered when measuring mindsets: intelligence beliefs, practice and effort, challenges, and multiple intelligence. To this end, we employed a multi-method approach by combining qualitative research with the exploratory and confirmatory factor analysis of a survey database to arrive at a 25-item scale of growth and fixed mindsets. The scale, denoted as the Multidimensional Mindset Scale (MUMIS), satisfies reliability, convergent, divergent, and nomological validity tests. MUMIS opens new avenues to explore the understanding of the effects of specific intelligence beliefs, practice and effort, challenges, and multiple intelligence in fields like consumer behavior, education, psychology, and well-being.

Labeling information and its presentation are intended to guide consumers at a store toward a choice of food that is healthier than they might otherwise buy. Consumer reactions to labeling are examined in this study through the Nutri-Score (food) label, the efficacy and utility of which is still under debate. The aim is to analyze the degree of approval of Nutri-Score through the Technology Acceptance Model, applying structural equation modeling to data gathered from a questionnaire administered to a sample of 478 Spanish consumers. All the hypotheses of the theoretical model were validated. The results of the proposed Nutri-Score Acceptance Model affirmed that perceived usefulness is a direct predictor of consumer attitude and purchasing behavior, when consumers are evaluating the contents of the Nutri-Score label. In turn, perceived ease of use had an indirect influence on the two previous variables. In this study, it is confirmed that Nutri-Score is an effective system for guiding consumer purchase decisions on packaged food. The usefulness of the label generates positive attitudes toward intention of use among consumers.

Numerous studies have investigated the variables that are associated with individuals' behavioral intention to use online food delivery (OFD) services. However, some studies have shown inconsistent findings in relationships between different variables. This study aims to examine the influential factors leading to consumers' behavioral intention to use OFD services. The meta-analytic structural equation modeling approach was used to examine the research model, which involved reviewing and analyzing 60 studies with 61 independent samples (N = 25,390). The results revealed that convenience had a significant influence on perceived ease of use but did not directly affect perceived usefulness. Price-saving orientation significantly influenced consumers' perceptions of ease of use and usefulness. Additionally, significant relationships were found between perceived ease of use, perceived usefulness, and perceived trust, and these factors ultimately resulted in the usage intention of OFD services. Overall, the findings theoretically contribute to the extant literature on OFD services and can help companies develop better OFD services to ensure continuous usage by consumers.

The primary objective of this study is to investigate the impact of financial literacy on consumer financial behavior through a systematic literature review. While numerous studies have explored this association, there is a lack of a comprehensive analysis that consolidates diverse insights and offers a holistic view. Our study addresses research questions, including the utilization of theoretical frameworks explaining the impact of financial literacy on consumer financial behavior. Also, we explore the diverse contexts encompassing industries, countries, and consumer types, involved in this relationship. We scrutinize the dependent, independent, control, mediating, and moderating variables involved, along with the methodological approaches utilized for assessing the impact. Employing the Theory, Context, Characteristics, and Methodology (TCCM) framework, we systematically analyzed 79 identified papers using the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol. The findings highlight the multifaceted factors shaping individuals' financial decisions and behaviors, shedding light on the complex dynamics prevalent across industries, countries, and consumer segments. Our review offers insights into future research directions, advocating the integration of fresh theories and innovative methodologies to enhance existing knowledge. This study significantly contributes to academic understanding and offers valuable guidance for policymakers, businesses, and educators seeking to enhance financial literacy education and shape positive consumer financial behaviors.