International Journal of Consumer Studies最新文献

Firms and their managers have long been concerned with encouraging customers to take on an active role in their marketing research activities. The critical question for these firms is how to foster collaboration with customers in marketing research to enhance the firm's marketing effectiveness and simultaneously benefit the customers. This study focuses on the role that individuals' cultural values and customer voice potentially play in shaping how customers perceive marketing research cooperation with the firm. We analyzed data from a sample of 270 customers of apparel store brands in an African country. Utilizing fuzzy-set qualitative comparative analysis, our research reveals that the combinations of antecedent conditions that enhance marketing research cooperation significantly differ from those that impede it. Theoretically and managerially, our study expands the understanding of how marketing research cooperation is contingent upon the combination of customers' cultural values and their voice.

Although prior research indicates that crowdsourcing is primarily beneficial for companies, this work reveals, across three studies, that quality perceptions of crowd-sourced (vs. company-generated) products are shaped by relationship norms: communal norms (vs. exchange norms). Study 1 indicates that developing a communal (vs. exchange) relationship with the company enhances quality perceptions of crowdsourced (vs. company-generated) products. Study 2 shows that firms' innovation ability works as an underlying mechanism: when consumers develop a communal (vs. exchange) bond with the company, they attribute greater innovation competence to crowdsourcing (vs. company-generated innovations). Finally, study 3 reveals that the beneficial effects of communal (vs. exchange) norms on perceived quality crowdsourced products only hold when the product innovation lacks complexity, and the effect is mitigated with high-complexity tasks. By demonstrating the importance of relationship norms and their interaction with innovation complexity, we resolve mixed findings on consumers quality perceptions towards crowdsourcing, contributing to recent studies and further offering important implications for firms seeking to leverage crowdsourcing strategies effectively.

Evidence suggests that fixed and growth mindsets shape human behavior (Rucker & Galinsky, Journal of Consumer Psychology, 2016;26(1):161–164); however, empirical research on mindsets is highly sensitive in terms of how they are measured. This article addresses specific limitations in measuring growth and fixed mindsets using existing scales, especially Dweck's (Self-theories: Their role in motivation, personality, and development, 2000) scale, which is the most recognized and commonly used instrument in this area. The main contribution of the article is that it develops an alternative scale that addresses these potential limitations; specifically, the proposed scale (1) measures the fixed and growth mindsets as independent constructs (note that We refer to “independence” among constructs (fixed and growth), considering that they are not just two opposite constructs of the same continuum, but different constructs. Thus, we included items for each one to capture the properties of each construct while avoiding the use of the same items in reverse coding), (2) does not use reverse coding, and (3) comprises four dimensions including important variables that should be considered when measuring mindsets: intelligence beliefs, practice and effort, challenges, and multiple intelligence. To this end, we employed a multi-method approach by combining qualitative research with the exploratory and confirmatory factor analysis of a survey database to arrive at a 25-item scale of growth and fixed mindsets. The scale, denoted as the Multidimensional Mindset Scale (MUMIS), satisfies reliability, convergent, divergent, and nomological validity tests. MUMIS opens new avenues to explore the understanding of the effects of specific intelligence beliefs, practice and effort, challenges, and multiple intelligence in fields like consumer behavior, education, psychology, and well-being.

Labeling information and its presentation are intended to guide consumers at a store toward a choice of food that is healthier than they might otherwise buy. Consumer reactions to labeling are examined in this study through the Nutri-Score (food) label, the efficacy and utility of which is still under debate. The aim is to analyze the degree of approval of Nutri-Score through the Technology Acceptance Model, applying structural equation modeling to data gathered from a questionnaire administered to a sample of 478 Spanish consumers. All the hypotheses of the theoretical model were validated. The results of the proposed Nutri-Score Acceptance Model affirmed that perceived usefulness is a direct predictor of consumer attitude and purchasing behavior, when consumers are evaluating the contents of the Nutri-Score label. In turn, perceived ease of use had an indirect influence on the two previous variables. In this study, it is confirmed that Nutri-Score is an effective system for guiding consumer purchase decisions on packaged food. The usefulness of the label generates positive attitudes toward intention of use among consumers.

Numerous studies have investigated the variables that are associated with individuals' behavioral intention to use online food delivery (OFD) services. However, some studies have shown inconsistent findings in relationships between different variables. This study aims to examine the influential factors leading to consumers' behavioral intention to use OFD services. The meta-analytic structural equation modeling approach was used to examine the research model, which involved reviewing and analyzing 60 studies with 61 independent samples (N = 25,390). The results revealed that convenience had a significant influence on perceived ease of use but did not directly affect perceived usefulness. Price-saving orientation significantly influenced consumers' perceptions of ease of use and usefulness. Additionally, significant relationships were found between perceived ease of use, perceived usefulness, and perceived trust, and these factors ultimately resulted in the usage intention of OFD services. Overall, the findings theoretically contribute to the extant literature on OFD services and can help companies develop better OFD services to ensure continuous usage by consumers.

The primary objective of this study is to investigate the impact of financial literacy on consumer financial behavior through a systematic literature review. While numerous studies have explored this association, there is a lack of a comprehensive analysis that consolidates diverse insights and offers a holistic view. Our study addresses research questions, including the utilization of theoretical frameworks explaining the impact of financial literacy on consumer financial behavior. Also, we explore the diverse contexts encompassing industries, countries, and consumer types, involved in this relationship. We scrutinize the dependent, independent, control, mediating, and moderating variables involved, along with the methodological approaches utilized for assessing the impact. Employing the Theory, Context, Characteristics, and Methodology (TCCM) framework, we systematically analyzed 79 identified papers using the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol. The findings highlight the multifaceted factors shaping individuals' financial decisions and behaviors, shedding light on the complex dynamics prevalent across industries, countries, and consumer segments. Our review offers insights into future research directions, advocating the integration of fresh theories and innovative methodologies to enhance existing knowledge. This study significantly contributes to academic understanding and offers valuable guidance for policymakers, businesses, and educators seeking to enhance financial literacy education and shape positive consumer financial behaviors.

This study evaluates the influence of social media celebrity endorsements on consumers' impulsive buying behavior in social commerce by extending the signaling theory and commitment-trust theory. A self-managed online questionnaire is designed to collect the data from 295 valid respondents and analyze it using a multi-analytical hybrid structural equation modeling-artificial neural network (ANN). The results reveal that relational switching alternatives and relationship benefits directly contribute to relationship commitment to social media celebrity, whereas shared value and parasocial interaction positively lead to social commerce trust; both relationship commitment and social commerce trust induce consumers' impulsive buying behavior in social commerce. From a theoretical perspective, this study enriches the components of signaling theory and commitment-trust theory, expanding their applicability and transferability in social commerce. Moreover, this study consolidates the theoretical integration, indicating that signaling theory can be considered as an antecedent of commitment-trust theory for triggering consumers' impulsive buying. Methodologically, adopting second-order constructs benefits, this study captures the multidimensionality and complexity of social commerce trust and impulsive buying from the partial least squares-ANN perspectives. In practice, this research provides valuable insights into how to better invite celebrity endorsements and build long-term relationships with customers, as well as offers insights into countries where social commerce is lacking today. That being said, this study is constrained by its cross-sectional research design, conducted in Malaysia. Future research endeavors should consider launching longitudinal, multicountry studies to broaden the applicability of the findings.

Faced with the serious challenge of reducing consumer obesity, research on food packaging has been limited to encouraging healthy product choices among children with poor health awareness and adults with obesity concerns. While there is a lack of discussion on packaging appealing to health-conscious consumers, the literature has shown that realistic pictures of fruits drawn on packages can convey health and be attractive. Though this conclusion applies to apples and oranges, which are sweet fruits that can be eaten as they are without processing, results can vary with fruits such as lemons, which have a sour taste and are difficult to eat directly. This study fills the two gaps mentioned above. In Japan, a randomized controlled trial was conducted on the packaging of lemon drinks with illustrations and pictures of lemons that evoked sourness. The results showed that lemon pictures had a positive effect on purchase intention for those with high health involvement and a negative influence on those with low health involvement. In the case of the lemon illustration, this interaction did not occur, suggesting that the presence or absence of the recall of sourness was the trigger. If practitioners do not have the above perspective, there is a risk that they will mistakenly attempt to reduce the attractiveness of the product.

This article is a comprehensive review of the literature on smart technology in consumer studies from 1996 to 2023. While the paper provides information about the development of the field by identifying important publications and authors, it employs topic modeling to pinpoint key topics in papers published in marketing and business journals. These topics are then grouped into three research streams and evaluated concerning theoretical, contextual, and methodological perspectives. While doing so, specific gaps were identified. By revealing gaps in the literature, the study suggests promising avenues for further research. Finally, this article advances our comprehension of the smart technology literature in marketing and business journals and informs future inquiry in this rapidly evolving domain.

Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how they respond to information about green products. This study models the relationship between green product information asymmetry, online review quality, the propensity to trust and adopt reviews, and green product purchasing behavior. The study participants were 479 consumers who purchased green products. Data for the study were collected through an online questionnaire that was distributed on social media platforms and analyzed using partial least squares structural equation modeling. The results show that information asymmetry positively affected online review quality, review adoption, and green product purchasing behavior, while online review quality positively affected participants' propensity to trust reviews, review adoption, and purchasing behavior. The propensity to trust reviews positively affected review adoption and purchasing behavior, and review adoption positively impacted green product purchases. These results show that information asymmetry highlights the importance of consumer reviews in green product purchasing behavior. Therefore, both information asymmetry and consumer reviews influence green-product consumption. When constructing green marketing strategies, green product manufacturers must focus on a combination of perceived value and consumer trust and modify their products, production processes, packaging, and advertisements accordingly.