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Emoji Use in Business Communication: A Literature Review Using TCM and ADO Frameworks 表情符号在商务交流中的使用:基于TCM和ADO框架的文献综述
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-10-12 DOI: 10.1111/ijcs.70129
Ya Sun, Huanqing Pan

Emojis have become a pivotal element in digital communication, serving as valuable textual paralinguistic tools for businesses and consumers to foster engagement and express emotions in technology-mediated interactions. Despite their growing commercial relevance, the systematic synthesis of the role of emojis in business communication remains limited. After retrieving 38 articles from the Web of Science Core Collection based on predefined inclusion criteria, the review described the general characteristics of the literature and performed a qualitative content analysis with the help of the TCM and ADO frameworks. The review systematically examined the theories, contexts, and methods utilized in these articles through the lens of the TCM framework. Concurrently, the findings reveal eight antecedents related to brands, consumers, and sociocultural factors that influence emoji use decisions, and identify 13 outcomes associated with brands, consumers, and relationships, demonstrating both positive and negative effects. This review provides valuable insights for future research and offers practical recommendations for businesses seeking to optimize emoji use in their communication.

表情符号已经成为数字交流的关键元素,作为有价值的文本辅助语言工具,为企业和消费者在技术介导的互动中促进参与和表达情感。尽管表情符号的商业意义越来越大,但对其在商业交流中的作用的系统综合仍然有限。基于预定义的纳入标准,从Web of Science核心文献集中检索了38篇文章,描述了文献的一般特征,并借助TCM和ADO框架进行了定性内容分析。这篇综述通过中医框架的视角系统地考察了这些文章中使用的理论、背景和方法。同时,研究结果揭示了与品牌、消费者和社会文化因素相关的8个影响表情符号使用决策的前因,并确定了与品牌、消费者和关系相关的13个结果,展示了积极和消极的影响。这篇综述为未来的研究提供了有价值的见解,并为寻求优化表情符号在沟通中的使用的企业提供了实用的建议。
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引用次数: 0
Advancing Systematic Literature Reviews With Artificial Intelligence: A TCCM-Based Synthesis of Over 50 Years of Double Jeopardy Research 用人工智能推进系统文献综述:基于tcmc的50多年双重危险研究的综合
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-10-12 DOI: 10.1111/ijcs.70126
Zachary William Anesbury, Lara Stocchi

Combining artificial intelligence (AI) with a human-in-the-loop (HITL) approach, this study advances framework-based systematic literature reviews, showcasing how to harness advanced technologies for high-quality integrations of marketing knowledge. The proposed approach leverages the Theory–Context–Characteristics–Methodology (TCCM) framework for classifying and validating scientific knowledge, and combines AI and HITL iterations for a rigorous, speedy, and scalable review method. AI can substantially reduce manual coding time and costs, achieving coding performance with inter-coder reliability scores ranging from 96% (ChatGPT-4o) to 83% (Gemini Advanced). The highest-performing AI platform, with Cohen's Kappa (κ = 0.95), is used to undertake the initial steps of the systematic literature review process, followed by HITL review to identify and resolve discrepancies. To demonstrate the value and results of this approach, this study presents a systematic synthesis of 179 academic, peer-reviewed publications and 50 years of marketing research on Double Jeopardy—a widely established, empirically-derived theory. The proposed review method surpasses software-based alternatives while meeting the requirements of impactful, replicable, and transparent bibliometric research. This research makes substantial contributions to contemporary scholarly discourses on the value of systematic knowledge syntheses for both academia and practice, as well as the scope of technological advancements, or “smart bibliometrics.”

将人工智能(AI)与人在环(HITL)方法相结合,本研究推进了基于框架的系统文献综述,展示了如何利用先进技术进行高质量的营销知识整合。所提出的方法利用理论-上下文-特征-方法(TCCM)框架对科学知识进行分类和验证,并将人工智能和HITL迭代相结合,以实现严格、快速和可扩展的审查方法。人工智能可以大大减少人工编码的时间和成本,实现编码性能,编码间可靠性评分从96% (chatgpt - 40)到83% (Gemini Advanced)。使用科恩Kappa (κ = 0.95)的性能最高的人工智能平台进行系统文献综述过程的初始步骤,然后进行HITL审查以识别和解决差异。为了证明这种方法的价值和结果,本研究系统地综合了179份同行评议的学术出版物和50年来关于双重危险的市场研究——一个广泛建立的、经验推导的理论。所提出的评审方法超越了基于软件的替代方法,同时满足了有影响力、可复制和透明的文献计量学研究的要求。这项研究对当代学术话语的价值做出了实质性的贡献,包括系统性知识综合对学术界和实践的价值,以及技术进步的范围,或“智能文献计量学”。
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引用次数: 0
Consumer Repair Decision-Making: A Systematic Literature Review and Future Research Agenda 消费者维修决策:系统文献回顾与未来研究议程
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-10-08 DOI: 10.1111/ijcs.70127
Lucie K. Ozanne, W. H. Thejani Madhuhansi

Repair is a vital consumer behaviour necessary to extend product lifespans and to achieve a circular economy. Despite its importance, past literature reviews do not offer a comprehensive overview of consumer repair decision-making, as they focus on the repair of specific products, multiple circular behaviours, the act of repair, or limit the review period. Given this gap, this study undertakes a systematic literature review (SLR) using the Theory-Context-Characteristics-Methods (TCCM) framework and the SPAR-4-SLR protocol to identify 62 papers related to consumer repair decision-making. We find that the literature is generally atheoretical. While we discover a wealth of studies identifying the factors influencing consumer repair decisions, few examine mediating or moderating variables or the outcomes of repair decisions for consumers. We synthesise the literature to propose a conceptual model of consumer repair decision-making and outline a comprehensive future research agenda based on the TCCM framework. We find the decision to repair is negatively related to the inconvenience and cost of repair. We recommend that marketers support repair take-back programs and that policymakers support repair hubs and Right to Repair legislation to encourage repair and promote a circular economy.

维修是延长产品寿命和实现循环经济所必需的重要消费者行为。尽管它很重要,但过去的文献综述并没有提供消费者修复决策的全面概述,因为它们侧重于特定产品的修复,多种循环行为,修复行为或限制审查期。鉴于这一空白,本研究采用理论-情境-特征-方法(TCCM)框架和SPAR-4-SLR协议进行了系统的文献综述(SLR),以识别62篇与消费者维修决策相关的论文。我们发现文献一般都是理论性的。虽然我们发现了大量的研究确定了影响消费者维修决策的因素,但很少有研究对消费者维修决策的中介或调节变量或结果。我们综合文献提出了消费者维修决策的概念模型,并概述了基于TCCM框架的全面的未来研究议程。我们发现维修的决定与维修的不便和成本负相关。我们建议市场营销人员支持维修回收计划,政策制定者支持维修中心和维修权立法,以鼓励维修和促进循环经济。
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引用次数: 0
From Voice to Choice: Understanding the Consumer Response to Voice Assistant and Human Recommendations 从声音到选择:了解消费者对语音助手和人工推荐的反应
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-10-02 DOI: 10.1111/ijcs.70128
Simoni F. Rohden, Lélis Balestrin Espartel, Júlia Caroline Lopes

Information technologies, particularly voice assistants (VAs), have transformed consumer interactions by enabling voice-activated tasks and product recommendations. However, existing research has not fully explained the mechanisms underlying consumer responses to VA versus human-generated recommendations. This research addresses this gap by investigating whether VAs influence consumer intentions differently from human salespeople. Using a randomized between-subjects experimental design, we conducted two single-factor scenario-based studies (n = 614), in which participants received a recommendation either from a salesperson or a VA. Results reveal that although consumers report greater willingness to use VAs in the future, recommendations from human salespeople more strongly influence both the intention to follow the recommendation and to purchase the product. Perceived credibility and warmth emerged as key explanatory mechanisms, with human salespeople rated higher on both dimensions. Moreover, we find that need for cognition moderates these effects: individuals high in need for cognition respond more critically to VA recommendations than those low in need for cognition. These findings contribute to a deeper understanding of how consumer perceptions and individual traits shape responses to AI versus human interactions, while offering actionable insights for improving VA design to increase warmth and credibility.

信息技术,特别是语音助手(VAs),通过启用语音激活任务和产品推荐,已经改变了消费者的互动方式。然而,现有的研究并没有完全解释消费者对VA和人为推荐的反应机制。本研究通过调查人工智能对消费者意图的影响是否与人类销售人员不同来解决这一差距。采用随机的受试者间实验设计,我们进行了两项基于单因素场景的研究(n = 614),其中参与者收到销售人员或虚拟助理的推荐。结果显示,尽管消费者表示未来更愿意使用虚拟助理,但人类销售人员的推荐更强烈地影响了遵循推荐和购买产品的意愿。感知到的可信度和热情是关键的解释机制,人类销售人员在这两个方面的得分都更高。此外,我们发现认知需求调节了这些影响:认知需求高的个体比认知需求低的个体对VA建议的反应更严格。这些发现有助于更深入地了解消费者的观念和个人特征如何影响对人工智能与人类互动的反应,同时为改进人工智能设计提供可操作的见解,以增加温暖和可信度。
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引用次数: 0
The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement 生成式人工智能特征对用户体验价值和产品参与的影响
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-27 DOI: 10.1111/ijcs.70125
Shuman Wang, Chunlin Yuan, Yajing Yin, Zeran Zhang, Tianjiao Wang

Generative artificial intelligence (GenAI) marks the transition from weak to strong AI, offering transformative potential to enhance operational efficiency and user experience. However, empirical research remains limited on how GenAI's characteristics shape user experience and involvement, which critically hinders firms from aligning technical investments with psychologically grounded user needs. To address this gap, this study draws on experiential value theory to develop a product involvement model for GenAI, examining how GenAI characteristics influence extrinsic and intrinsic value as well as product involvement. Structural equation modeling of web-based survey data reveals that GenAI characteristics enhance users' extrinsic value (driven by perceived responsiveness, creativity, interactivity, and empathy) and intrinsic value (influenced by perceived responsiveness, interactivity, and empathy), thereby positively affecting product involvement. Moreover, the need for cognitive closure positively moderates the relationship between experiential value and product involvement. Theoretically, this study proposes a dual-path model linking GenAI's characteristics to user experience and involvement through extrinsic and intrinsic value, offering empirical support to deepen understanding of product involvement in the GenAI context. Practically, it provides actionable insights for GenAI design and cognitive-profile-based market segmentation.

生成式人工智能(GenAI)标志着从弱人工智能到强人工智能的过渡,为提高运营效率和用户体验提供了革命性的潜力。然而,关于GenAI的特征如何塑造用户体验和参与的实证研究仍然有限,这严重阻碍了公司将技术投资与基于心理的用户需求结合起来。为了解决这一差距,本研究借鉴经验价值理论,为GenAI开发了一个产品参与模型,研究GenAI特征如何影响外在价值和内在价值以及产品参与。基于web的调查数据结构方程建模表明,GenAI特征增强了用户的外在价值(受感知响应性、创造力、交互性和移情驱动)和内在价值(受感知响应性、交互性和移情影响),从而对产品参与产生积极影响。此外,认知闭合需要正调节体验价值与产品参与之间的关系。理论上,本研究提出了GenAI特征通过外在价值和内在价值与用户体验和参与联系起来的双路径模型,为深化对GenAI背景下产品参与的理解提供了实证支持。实际上,它为GenAI设计和基于认知档案的市场细分提供了可操作的见解。
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引用次数: 0
Correction to “Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases” 更正“现场购物中的冲动:嫉妒、幸福和享乐消费如何影响Z世代的购买”
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-22 DOI: 10.1111/ijcs.70123

Pacheco, D. C., Moniz, A. I. D. , S. A., Silva, O. D. L., Caldeira, , S. N., and Bigné, ., E. 2025. “ Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases.” International Journal of Consumer Studies 49, no. 5: e70113. https://doi.org/10.1111/ijcs.70113.

For the purposes of institutional evaluation and assessment of research performance, the authors are required to list their affiliations as below.

Daniel Costa Pacheco

School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

Ana Isabel Damião de Serpa Arruda Moniz

School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

Osvaldo Dias Lopes da Silva

School of Science and Technology, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

Suzana Nunes Caldeira

School of Social Sciences and Humanities, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.

We apologize for this error.

帕切科,d.c.,莫尼兹,a.i.d., s.a.,席尔瓦,o.d.l.,卡尔代拉,s.n.n.,和比格内尔。,即2025年。“现场购物中的冲动:嫉妒、幸福和享乐消费如何影响Z世代的购买。”国际消费者研究杂志,第49期。5: e70113。https://doi.org/10.1111/ijcs.70113。为了机构评估和研究绩效评估的目的,作者必须列出其所属单位如下。亚速尔群岛大学工商经济学院,Rua da m e de dedeus, 9500-321, Ponta Delgada,葡萄牙。亚速尔大学大西洋应用经济学研究中心,Rua da m de dedeus, 9500-321, Ponta Delgada,葡萄牙。Ana Isabel dami o de Serpa Arruda monizo亚速尔大学商业与经济学院,Rua da m de dedeus, 9500-321, Ponta Delgada,葡萄牙。亚速尔大学大西洋应用经济学研究中心,Rua da m de dedeus, 9500-321, Ponta Delgada,葡萄牙。奥斯瓦尔多·迪亚斯·洛佩斯·达·席尔瓦亚速尔大学科学与技术学院,圣母大道,9500-321,葡萄牙蓬塔德尔加达,cics . uac /CICS.NOVA。UAc,亚速尔大学,Rua da m e de dedeus, 9500-321, Ponta Delgada,葡萄牙。亚速尔群岛大学社会科学与人文学院,Rua da mere de Deus, 9500-321, Ponta Delgada, Portugal.CICS.UAc/CICS.NOVA。UAc,亚速尔大学,Rua da m e de dedeus, 9500-321, Ponta Delgada,葡萄牙。我们为这个错误道歉。
{"title":"Correction to “Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases”","authors":"","doi":"10.1111/ijcs.70123","DOIUrl":"https://doi.org/10.1111/ijcs.70123","url":null,"abstract":"<p>\u0000 <span>Pacheco, D. C.</span>, Moniz, <span>A. I. D.</span> <span>, S. A.</span>, Silva, <span>O. D. L.</span>, Caldeira, <span>, S. N.</span>, and <span>Bigné, </span>., E. <span>2025</span>. “ <span>Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases</span>.” <i>International Journal of Consumer Studies</i> <span>49</span>, no. <span>5</span>: e70113. https://doi.org/10.1111/ijcs.70113.\u0000 </p><p>For the purposes of institutional evaluation and assessment of research performance, the authors are required to list their affiliations as below.</p><p>Daniel Costa Pacheco</p><p>School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Ana Isabel Damião de Serpa Arruda Moniz</p><p>School of Business and Economics, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Centre of Applied Economics Studies of the Atlantic (CEEAplA), University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Osvaldo Dias Lopes da Silva</p><p>School of Science and Technology, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>Suzana Nunes Caldeira</p><p>School of Social Sciences and Humanities, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>CICS.UAc/CICS.NOVA.UAc, University of the Azores, Rua da Mãe de Deus, 9500-321, Ponta Delgada, Portugal.</p><p>We apologize for this error.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 5","pages":""},"PeriodicalIF":7.6,"publicationDate":"2025-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70123","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145111380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-Waste Recycling in a Developing Economy: How Knowledge and Anticipated Emotions Shape Consumer Intentions and WOM 发展中经济体中的电子垃圾回收:知识和预期情绪如何塑造消费者意图和口碑
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-22 DOI: 10.1111/ijcs.70124
Muhammed Sajid, K. A. Zakkariya, Myriam Ertz, Meera Peethambaran

Despite growing concern over electronic waste (e-waste), critical gaps remain in understanding the psychological and informational drivers of e-waste recycling behavior. This study draws on Risk Perception Theory and Appraisal Theory of Emotion to examine the relationships among e-waste knowledge, perceived environmental risk, anticipated guilt and pride, recycling intention, and e-waste-related word of mouth (EW-WOM). Survey data from 357 consumers in a developing economy were analyzed using PLS-SEM. The results reveal that e-waste knowledge significantly increases perceived environmental risk. Both emotions positively influence recycling intention and EW-WOM. The study also introduces a validated e-waste knowledge scale for future research. Practical implications include promoting e-waste education across age groups and professions, and designing emotion-driven public campaigns using storytelling and social media to increase recycling engagement. Policymakers and businesses can leverage these findings to craft targeted interventions that enhance knowledge and activate emotional motivators. By integrating informational and emotional strategies, this study offers a comprehensive framework for advancing sustainable consumer behavior in e-waste management.

尽管人们越来越关注电子废物(电子废物),但在理解电子废物回收行为的心理和信息驱动因素方面仍然存在重大差距。本研究运用风险感知理论和情绪评价理论,探讨电子垃圾知识、感知环境风险、预期罪恶感和自豪感、回收意愿与电子垃圾相关口碑(ewwom)的关系。使用PLS-SEM分析了发展中经济体357名消费者的调查数据。结果表明,电子垃圾知识显著增加了感知环境风险。两种情绪对回收意愿和ewwom均有正向影响。该研究还为未来的研究引入了一个有效的电子废物知识量表。实际影响包括促进跨年龄组和职业的电子废物教育,以及利用讲故事和社交媒体设计情感驱动的公共活动,以增加回收参与。政策制定者和企业可以利用这些发现制定有针对性的干预措施,增强知识并激活情感激励因素。通过整合信息和情感策略,本研究为促进电子废物管理中的可持续消费者行为提供了一个全面的框架。
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引用次数: 0
Exploring Consumer Responses to AI-Generated Visual Marketing Content: A Dual-Process Theory Perspective 探索消费者对人工智能生成的视觉营销内容的反应:双过程理论视角
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-20 DOI: 10.1111/ijcs.70121
Chunfeng Chen, Depeng Zhang, Lu Zhu, Fenghua Zhang

With the advancement of artificial intelligence (AI) content generation tools, companies are increasingly utilizing AI to create visual marketing content. However, research on how consumer responses to AI-generated content differ from those to human-generated content remains limited. Based on the dual-process theory, this research examines the impact of three types of visual content creators—AI creators, human-AI co-creators, and human creators—on consumer responses. An online experiment involving 450 consumers evaluated their reactions to visual marketing content labeled with different creator information. The findings indicate that content generated by AI creators elicits greater emotional arousal among consumers compared to content generated by human-AI co-creators or exclusively by human creators. Moreover, content generated by AI or co-created by humans and AI is perceived as requiring less effort from companies, yet it conveys a greater perception of company innovation ability than content created solely by humans. These types of content creators indirectly influence consumer attitudes toward the content and their perceptions of product premiumness. This effect is mediated by emotional arousal, perceived company effort, and perceived company innovation ability. As one of the early studies exploring the effects of AI-generated visual content in marketing, this research offers novel insights into the psychological mechanisms underlying consumer responses—based on evaluations of both the content and the company's strategic approach.

随着人工智能(AI)内容生成工具的进步,企业越来越多地利用人工智能来创建视觉营销内容。然而,关于消费者对人工智能生成内容的反应与人类生成内容的反应有何不同的研究仍然有限。基于双过程理论,本研究考察了三种类型的视觉内容创造者——人工智能创造者、人类-人工智能共同创造者和人类创造者——对消费者反应的影响。一项涉及450名消费者的在线实验评估了他们对标记有不同创作者信息的视觉营销内容的反应。研究结果表明,与人类与人工智能共同创作者或完全由人类创作者创作的内容相比,人工智能创作者创作的内容在消费者中引发了更大的情感唤醒。此外,由人工智能生成或由人类和人工智能共同创建的内容被认为对公司的工作量较少,但它比仅由人类创建的内容更能传达公司创新能力的感知。这些类型的内容创作者间接影响消费者对内容的态度和他们对产品溢价的看法。这种效应受情绪唤醒、感知企业努力和感知企业创新能力的中介作用。作为探索人工智能生成的视觉内容在营销中的影响的早期研究之一,这项研究基于对内容和公司战略方法的评估,为消费者反应的心理机制提供了新颖的见解。
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引用次数: 0
Young Consumers' ICT Use and Digital Maturity: A Computational Literature Review, Integrative Framework, and Future Research Agenda 年轻消费者ICT使用与数字成熟度:计算文献回顾、整合框架与未来研究议程
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-20 DOI: 10.1111/ijcs.70115
Rikke Nyland Christensen, Brandi S. Morris, Alvaro Arenas, Marco Hubert

This study conducts a computational literature review (CLR) of 1076 peer-reviewed publications (1972–2024) to map how youth ICT engagement has been studied across the social sciences. Using unsupervised topic modeling, we identify 14 latent topics, which cluster into five domains: digital learning, online risk and well-being, identity and social interaction, digital marketing, and media consumption. Our findings reveal deep fragmentation—particularly the lack of integration between emotional regulation, autonomy, and digital literacy. Building on these insights, we propose an integrative framework that positions digital maturity as a developmental mediator and conceptual bridge linking antecedents (e.g., family environment, platform design) with behavioral outcomes such as agency, adaptability, and resilience. This synthesis provides a nuanced theoretical perspective for explaining behavioral development in digital contexts, advancing theory beyond discrete, skills-based models. Finally, the paper offers practical insights for educators (e.g., tailoring instruction to digital maturity archetypes), marketers (e.g., designing ethical, age-appropriate digital tools), and policymakers (e.g., refining youth digital literacy and citizenship initiatives) to support the successful maturation of young consumers in a digital world.

本研究对1076份同行评议的出版物(1972-2024)进行了计算文献综述(CLR),以绘制青年ICT参与在社会科学领域的研究情况。使用无监督主题建模,我们确定了14个潜在主题,它们分为五个领域:数字学习,在线风险和福祉,身份和社会互动,数字营销和媒体消费。我们的发现揭示了深度的碎片化——尤其是情感调节、自主性和数字素养之间缺乏整合。在这些见解的基础上,我们提出了一个综合框架,将数字成熟度定位为一个发展中介和概念桥梁,将前因(如家庭环境、平台设计)与行为结果(如代理、适应性和弹性)联系起来。这种综合为解释数字环境下的行为发展提供了一个微妙的理论视角,使理论超越了离散的、基于技能的模型。最后,本文为教育工作者(例如,根据数字成熟原型定制教学)、营销人员(例如,设计符合道德标准的、适合年龄的数字工具)和政策制定者(例如,完善青年数字素养和公民倡议)提供了实际见解,以支持年轻消费者在数字世界中的成功成熟。
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引用次数: 0
Anthropomorphism and Consumer Experience—Review and Future Research Agenda 拟人化与消费者体验——评论与未来研究议程
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2025-09-16 DOI: 10.1111/ijcs.70117
Rehan Husain, Catherine Prentice

Anthropomorphism has widely been discussed in marketing literature as a concept that accounts for customer attitudes and behaviors. The study undertook a systematic literature review to reveal the relationship between anthropomorphism and customer experience. The review employed the Theory-Context-Construct-Methods (TCCM) framework, bibliometric analysis (performance analysis and scientific mapping), and systematic content analysis. 177 peer-reviewed journal articles published between 2003 and 2025 were selected. The analysis highlights the most prolific authors, articles, journals, various research streams, and prospective research directions. The findings include the most utilized theories, contexts, countries, and methodologies in anthropomorphic experience research. The study provides a structured framework that encapsulates the antecedents, moderators, mediators, and consequences of the phenomenon for future research. The insights derived from this analysis bear significant implications for researchers and marketing practitioners.

拟人化作为一种解释顾客态度和行为的概念,在营销文献中被广泛讨论。本研究进行了系统的文献综述,以揭示拟人化与顾客体验之间的关系。本文采用理论-情境-建构-方法(TCCM)框架、文献计量分析(绩效分析和科学制图)和系统的内容分析。2003年至2025年间发表的177篇同行评议的期刊文章被选中。该分析突出了最多产的作者、文章、期刊、各种研究流和未来的研究方向。研究结果包括拟人体验研究中最常用的理论、背景、国家和方法。该研究为未来的研究提供了一个结构化的框架,概括了该现象的前因由、调节因子、中介因子和后果。从这一分析中得出的见解对研究人员和营销从业者具有重要意义。
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引用次数: 0
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International Journal of Consumer Studies
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