International Journal of Consumer Studies最新文献

As online retail platforms continue to evolve, understanding consumer behavior in digital shopping environments has become important, particularly for startups which aim to strive and grow in highly competitive markets. This study introduces the Digital Shopping Behavior Model (DSBM), a data-driven framework designed to analyze the impact of personalization, customer reviews, and browsing behavior on purchase intent, using data set collected from Amazon's consumers. This research has applied Amazon's ecosystem, which uncovers behavioral insights that not only reflect consumer expectations in mature e-commerce environments but also serve as benchmarking for many startups which aim to optimize user engagement, conversion, and retention on their online platforms. This study has proposed a model that explains the complete digital shopping journey from initial product search and evaluation to cart activity and post-purchase behaviors. We have applied a quantitative method using the application of K-Means Clustering to analyze four key customer personas: value seekers, review-driven buyers, convenience-oriented shoppers, and personalization responders. Each segment represents recommendation systems and review credibility, offering actionable insights into satisfaction, loyalty, and purchasing decisions for online retail. The findings confirm that personalization frequency, review reliability, and browsing intensity significantly influence consumer intent and engagement in an online environment. The proposed DSBM provides startups with a replicable model to refine their digital strategies, enhance recommendation engines, and craft targeted marketing approaches tailored to specific customer segments. By drawing from Amazon's proven techniques, the model offers a scalable roadmap for emerging e-commerce ventures to build customer-centric platforms that emulate and innovate upon the success of established digital giants.

Donation, whether through money, materials, or time, has long been vital to the sustainability of nonprofit organizations and the cohesion of societies. Thus, understanding the key drivers behind donation behavior is a critical concern across multiple disciplines, yet the existing literature remains fragmented and theoretically diverse. This study employs a systematic literature review (SLR) guided by the TCCM (Theory–Context–Characteristics–Methods) framework to synthesize and evaluate the academic landscape on donation motivation. Drawing on a comprehensive analysis of 116 peer-reviewed publications from 1993 to 2025, the review identifies the dominant theoretical foundations, including self-determination theory, the theory of planned behavior, social exchange theory, the theory of prosocial behavior, and signaling theory, while also highlighting conceptual gaps and emerging paradigms. Contextually, the study maps research across diverse geographical, cultural, and technological settings, with a particular focus on the transformative role of digital platforms and global crises in shaping donor engagement. In terms of characteristics, it categorizes key motivational drivers into intrinsic and extrinsic categories, encompassing empathy, social recognition, relief of suffering, and the warm-glow giving. Methodologically, the review reveals a predominance of quantitative approaches, with limited integration of mixed-methods and longitudinal designs. By systematically organizing insights through the TCCM lens, this review not only clarifies the current state of research but also provides actionable recommendations for scholars, practitioners, and policymakers seeking to deepen their engagement with diverse donor segments in an evolving philanthropic landscape.

As digital financial services (DFS) become increasingly important in personal financial management, understanding their implications for individual well-being is critical. Although prior research has focused on financial inclusion and digital finance access, less is known about the mechanisms through which DFS influence broader well-being outcomes. This study examines the relationship between DFS use, financial well-being, and life satisfaction, with financial well-being conceptualized as a mediating factor. Data were drawn from a sample of 1552 Korean adults aged 25–59 who completed an online survey and provided valid responses for analysis. Financial well-being was assessed with the Consumer Financial Protection Bureau's financial well-being scale, and life satisfaction was measured using Cantril's ladder and the feeling thermometer. Mediation analyses reveal that DFS use is positively associated with financial well-being, which in turn significantly influences life satisfaction. Importantly, the relationship between DFS use and life satisfaction is fully mediated by financial well-being, with no significant direct effect once financial well-being is accounted for. This mediation pathway is driven primarily by transactional DFS—such as mobile banking, payments, and credit card management—rather than investment-oriented DFS. These findings suggest that the well-being benefits of DFS arise from the ways digital services enable individuals to manage routine financial matters more effectively. This study highlights the importance of designing inclusive DFS platforms that enhance financial well-being as a pathway to improving life satisfaction.

Over the past decade, the proliferation of online retailing has been unparalleled, driven by rapid advancements in digital technologies that are transforming customer engagement with retailers. Despite the surge in the literature, ranging from e-commerce to metaverse commerce, there is a lack of a comprehensive review specifically focusing on customer engagement in online retailing. To address this, the present study offers a systematic literature review on customer engagement in online retailing using the SPAR-4-SLR review protocol. Integrating the ADO-TCM frameworks, the review outlines the “antecedents, decisions, and outcomes” of customer engagement in online retailing and also presents “theories, contexts, and methods” employed in the reviewed studies. Topic modeling is also employed, providing insights that can inform future research directions. The review proposes a three-stage cyclical model and also outlines directions for future research, highlighting the potential opportunities in the area of evolving customer orientation, technological interventions, and possible retailer strategies to strengthen customer engagement in online retailing. This review serves as a critical resource for practitioners and academicians by consolidating insights that can guide the design and implementation of online customer engagement strategies.

Authenticity has emerged as a central theme in both academic discourse and business practice within the current virtual landscape. Nevertheless, prior marketing research has predominantly focused on the effect of authenticity on purchase decisions, largely overlooking “consumer decision-making confidence”—a critical psychological variable essential for both short-term revenue generation and the development of a long-term sustainable ecosystem in the live-streaming industry. To address this gap, this study employs an online survey methodology, recruiting participants via the Credamo and Wenjuanxing platforms (Study 1: N = 144, Study 2: N = 296), to investigate the influence of virtual streamer authenticity on consumer decision-making confidence amid the rise of AI in live-streaming commerce. The findings indicate that 3E assets significantly mediate this relationship. Furthermore, different interaction strategies are found to moderate this effect. Specifically, functional interaction strategies amplify the effect of authenticity on enhancing the “enabling-the-self” dimension, whereas social interaction strategies strengthen the authenticity effect on the “enticing-the-self” dimension. These findings advance influencer marketing research by thoroughly mapping the underlying process that drives decision-making confidence and provide managers with actionable strategies for effective virtual streamer engagement.

In an age of economic precarity and environmental urgency, frugal consumer behavior has become increasingly relevant, yet the literature is still limited in scope and integration. While a few empirical studies have examined frugal behavior directly, many related constructs such as voluntary simplicity, minimalism, sustainability, and anti-consumption share similar practices and values. These overlapping areas provide important insight into understanding frugal consumer behavior more comprehensively. To address the lack of synthesis and theoretical integration in this area, this study systematically reviewed 63 Scopus and WOS indexed empirical papers published between 1985 and 2024, using the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and the Theory-Context-Characteristics-Methodology (TCCM) framework. The review identifies core dimensions of frugal consumer behavior, dominant research contexts, and patterns in study design, showing how related constructs inform its development. Finally, the paper proposes 15 research questions and 5 objectives to guide future work and strengthen the conceptual and empirical foundation for frugal behavior research.

With the growing focus on quality of life, Consumer Well-Being (CWB) has emerged as a crucial paradigm for analyzing how marketplace interactions shape individuals' overall happiness. This study delves deep into the intricacies of CWB and decodes its conceptual development, by reviewing 102 relevant scholarly articles using the systematic PRISMA literature search method. The study unravels the key CWB intricacies in three ways: (i) it maps the dominant theories, contexts, constructs, and methods used in the CWB scholarly work utilizing the TCCM framework, (ii) it develops a typology for CWB, and (iii) it proposes a future research agenda for each dimension of the TCCM framework. CWB can be categorized in several ways, based on the level of study (individual and collective well-being), the type of assessment (objective and subjective well-being), the experience (hedonic and eudaimonic well-being), and the causal forces (retail/shopping, brand, digital/internet, physical, social, emotional, financial, and environmental well-being). Moreover, there are multiple factors like product attributes, store, and marketer communication that affect consumers' perceived values, which drive CWB. This study enriches the theoretical understanding by first providing a structure to the extant scholarly work in the CWB domain through the TCCM approach, second, developing a marketing framework, third, organizing a typology for CWB, and fourth, suggesting a future research agenda based on these aspects for CWB. Existing literature either focuses on specific aspects, like financial well-being, or takes a broad stakeholder approach. It is important to address this gap, as both managers and researchers face challenges in applying CWB, given its multiple perspectives. This study narrows this gap by providing a unified framework to enhance the understanding and strategic use of CWB. It has several practical implications, such as helping businesses understand how to improve consumers' quality of life and enhance their well-being at both individual and societal levels. Ultimately, the study serves as a playbook for embedding well-being into marketing strategies.