International Journal of Consumer Studies最新文献

This study conducted a systematic literature review integrating the TCM and ADO frameworks to analyze 46 studies published from 2014 to 2023 on the impact of aging on consumer behavior. The research adhered to Preferred Reporting Items for Systematic Reviews and Meta-Analyses principles, using data from Scopus, WoS, and ScienceDirect. Results showed an increasing trend in publications focusing primarily on elderly consumers. Analysis revealed that the Theory of Planned Behavior and technology acceptance model are the most frequently used theories, with research concentrated in the United States and China. Common methods included questionnaires, structural equation modeling, and regression analysis. The ADO framework highlighted psychological and individual-related antecedents as the most discussed. A relationship table categorizing 135 antecedents into five major categories showed a predominantly positive influence of antecedents on decisions and outcomes. Sixty aging-related antecedents were identified, covering all but product-related categories. The study identified critical research gaps and proposed future directions, offering insights for policymakers and practitioners to address aging society challenges and align with UN Sustainable Development Goals.

Food traceability is a critical approach that ensures the safety and quality of food. It has garnered significant attention, particularly in the aftermath of multiple food safety incidents reported in various countries. While there is extant literature available on consumer perspectives on food traceability, the findings are not consistent across studies. This systematic literature review aims to provide a comprehensive understanding by integrating findings from past studies. It includes 61 articles sourced from two databases, namely Scopus and Web of Science. This review outlines various stages of a consumer's decision for food traceability, starting from exposure, awareness, understanding, liking and disliking, attitudes and preferences, purchase intentions and willingness to pay, to the final purchase. It also identifies the determinants of consumer responses to food traceability, categorising them as factors internal to the consumers, determinants due to the perception of external factors and contextual factors. Moreover, it identifies gaps in the existing research and proposes research questions to expand the knowledge in this area.

Understanding how young people learn to manage their finances responsibly can guide interventions to improve their financial health and stability in the short and long term, yet merely increasing financial knowledge and skills is ineffective. Psychological and environmental factors appear to be important determinants of financial behavior, yet such factors have long been neglected in the literature. The present study appears to be the first to assess empirically the contribution of intuitive and rational mental capacity as well as opportunities and motivation to financial behavior formation. We surveyed 2299 young adults at 229 high schools and universities in Croatia. Through structural equation modeling, we found that intuitive and rational thinking as well as motivation and opportunity substantially influenced the formation of financial behavior, whereas financial knowledge played a negligible role. Rational thinking was a stronger determinant than intuitive thinking in the case of healthy financial behavior, while the opposite was true in the case of impulsive consumption. These insights may help develop effective interventions for promoting positive financial habits among young adults.

The purpose of this article is to develop a conceptual framework of consumer financial behavior with a multidisciplinary approach. Consumer financial behavior is the subject of research in many scientific disciplines, although it is of greatest interest to economists, sociologists, psychologists, and philosophers. The frailty and still insufficient functionality, as well as the lack of application of the models may result from constantly changing macro and microeconomic factors, changing trends, the impact of generational affiliation, and conceptual-theoretical inconsistencies. Taking into consideration current attitudes toward understanding consumer financial behavior, a contribution to literature is an attempt to diagnose the components of a functional model for financial behaviors, in particular, the diagnosis of input and output factors in the decision-making process. The proposed model of consumer financial behavior consists of five elements: type of consumer, type of financial product, motivation, abilities, and opportunities, and the factors determining them may be both economic and noneconomic.

Virtual avatar deployment has opened a new window for many industries in service personalization and customization, offering customers “anytime–anywhere” services. It becomes increasingly essential for marketing practitioners and scholars to clearly understand how avatar attributes and traits are reshaping customer value perceptions in the digital world. Despite the exponential growth of research interest within this area in the last decade, the literature on avatar attributes and consumer-perceived values remains fragmented and isolated. Given this circumstance, this review draws on the theory–context–characteristics–methods framework and explores the extant literature to provide a collective and comprehensive insight into dominant theories, contexts, characteristics, and methodologies in the context of avatar-based marketing (ABM). A systematic literature review was applied to rigorously review 57 published articles on avatars and ABM from 2005 to 2023. Using in-depth content analysis, the current review sheds light on the opportunity to extend the theoretical foundations for the ABM literature. It also identifies gaps in understanding avatar attributes and the associated consumer values, with potential implications for consumer behavior. Finally, it sums up a comprehensive future research agenda.

Social media influencers (SMIs) have a significant impact on consumer decisions, and research in this area comprises a substantial portion of the literature. Despite marketing firms' attention to SMIs, a comprehensive evaluation of their impact on the consumer decision literature is lacking. Therefore, this study offers a comprehensive and systematic analysis of the impact of social media influencers on consumer decisions. Using a framework-based approach, the TCM framework provides a structured exploration of the theories, contexts, and methods found in 106 relevant articles. Concurrently, the ADO framework examines the determinants of consumers' decisions. This review identifies 62 distinct antecedents categorized into seven broad groups and explores why specific factors positively or negatively affect purchase decisions and outcomes. This study highlights key gaps in the current influencer marketing literature and provides insights for future research and practical implications in the fields of psychology, marketing, and consumer behavior.

Product quality is essential for companies' success because it is integral to meeting customers' expectations. In this context, blockchain technology (BT) offers potential solutions for tracking products' origins and flows, eliminating or reducing fraudulent activities efficiently and effectively. Drawing upon signaling theory, this study investigates how BT's traceability and transparency attributes can enhance consumers' urge to buy impulsively and impulsive buying behavior. The results reveal that transparency positively affects perceived product quality and trust in BT-enabled e-commerce platforms. Moreover, traceability positively affects perceived product quality and product affection. The study also identifies that perceived product quality positively affects the urge to buy impulsively and product affection. In addition, product affection and consumers' trust positively affect the urge to buy impulsively and impulsive buying behavior. Furthermore, the urge to buy impulsively positively affects impulsive buying behavior. Finally, consumers' situations moderate the relationship between the urge to buy impulsively and impulsive buying behavior. The findings provide insight for e-commerce platforms and sellers to refine marketing strategies by providing BT-related signals.

The current study explores the intersection of personal values theory, consumer culture, and compulsive buying behavior theories. By examining the importance of different values types, we aim to understand the extent to which specific values influence individuals' tendency to either embrace or resist maladaptive behaviors like compulsive buying. This study postulated that one's values can both contribute to the development of compulsive buying tendencies and act as a protective factor. Importantly, we explored this values-compulsive relationship within the contrasting consumer cultures of the United States characterized by individualism, and Poland, which predominantly exhibits collectivistic trends. In this work, we utilized two distinct samples/studies of American (n = 367) and Polish (n = 370) consumers and employed two key measurement tools: the Portrait Values Questionnaire and the Richmond Compulsive Buying Scale. The research findings revealed that values such as self-direction, stimulation, hedonism, power, and achievement tend to promote compulsive buying tendencies irrespective of the cultural context. However, the prevalence of compulsive buying is more pronounced among American consumers compared to their Polish counterparts. Furthermore, the impact of hedonism and achievement on compulsive buying was twice as large in the United States as it was in Poland. On the other hand, values such as tradition, security, conformity, benevolence, and universalism appeared to help individuals in preventing or mitigating compulsive buying behavior. This study underscores the critical role of personal values, cultural variations, and their impact on compulsive buying tendencies among consumers. It highlights the presence of specific personal values that can either inhibit or facilitate the development of compulsive buying behaviors.