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Giving a Conspicuously Branded Gift: The Role of Guilt 赠送带有明显烙印的礼物:内疚的作用
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-09-18 DOI: 10.1111/ijcs.13090
Chiu-Chi Angela Chang, Ying-Ching Lin

Scant research has explored how the emotions of gift-givers influence their gift selection, particularly negative emotions. Addressing this gap, this research examines how guilt impacts gift-giving, capitalizing on the conceptual link between guilt, power, and size. Through four experiments, we demonstrate that, compared with gift-givers in a control condition, guilty gift-givers are more likely to choose conspicuously branded gifts—items with highly noticeable, large brand logos. We observe this effect using different scenarios and the autobiographical recall procedure to elicit guilt, as well as a variety of operationalizations of brand conspicuousness. We find that the sense of power and power restoration provided by the gift account for the results. Moreover, the preference for a conspicuously branded gift diminishes when guilty gift-givers engage in reparative actions to alleviate their guilt prior to gift-giving. This research contributes to the literature on guilt, power, and conspicuous consumption by revealing a novel consequence of guilt on consumer choice in gift-giving contexts and expanding our understanding of conspicuous brand usage. The findings have practical implications for marketers, particularly in using guilt appeals and promoting conspicuously branded gifts. Finally, we suggest future research directions related to positive emotions and other outcomes of interest in gift-giving.

很少有研究探讨送礼者的情绪如何影响他们对礼物的选择,尤其是负面情绪。针对这一空白,本研究利用内疚、权力和规模之间的概念联系,探讨了内疚如何影响送礼。通过四项实验,我们证明,与处于对照条件下的送礼者相比,内疚的送礼者更倾向于选择显眼的品牌礼品--具有高度显眼的大型品牌标志的礼品。我们使用不同的情景和自传体回忆程序来激发内疚感,并使用各种品牌显眼度的操作方法来观察这种效应。我们发现,礼物所带来的权力感和权力恢复是造成这种结果的原因。此外,如果有罪的送礼者在送礼前采取了补偿行动来减轻自己的内疚感,那么他们对显眼品牌礼物的偏好就会降低。这项研究揭示了愧疚感在送礼情境中对消费者选择的新影响,拓展了我们对显性品牌使用的理解,为有关愧疚感、权力和显性消费的文献做出了贡献。这些发现对营销人员,尤其是在使用内疚感和推广显性品牌礼品方面具有实际意义。最后,我们提出了与积极情绪和礼品赠送中其他相关结果有关的未来研究方向。
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引用次数: 0
Consumer's Cultured Meat Perception and Acceptance Determinants: A Systematic Review and Future Research Agenda 消费者对养殖肉类的认知和接受度的决定因素:系统回顾与未来研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-09-18 DOI: 10.1111/ijcs.13088
Firdaus Abd Hanan, Shahrim Ab Karim, Yuhanis Ab Aziz, Farah Adibah Che Ishak, Norzuwana Sumarjan

The reliance on animal husbandry for protein has caused environmental, social and ethical challenges worldwide, yet the demand for animal-based food continues to rise. Despite the increasing attention from scholars and professionals on the potential of cultured meat (CM) as a viable alternative protein source, the ensuing scholarly work still lacks coherence and is incomplete and fragmented. Its success also depends heavily on customer acceptance. This study therefore examined peer-reviewed literature on consumers' perceptions and acceptance of CM. A comprehensive search was conducted on ScienceDirect, Google Scholar and Scopus databases between 2017 and 2022, yielding 54 papers that met the selection criteria. The qualitative synthesis conducted revealed seven themes that had the highest influence on consumers' acceptance of CM. The themes identified were (i) attitudes and traits, (ii) situational impact, (iii) information and nomenclature, (iv) CM properties, (v) risk–benefit perception, (vi) familiarity and awareness and (vii) competition with other alternative proteins. This review also identified demographic predictors of consumers who are most likely to accept CM. The review found that although consumers are curious and willing to try CM, failure to address personal attitudes and traits may lead to failure in adoption. It was also found that strategies that include emotional responses are more effective in the long run.

依赖畜牧业获取蛋白质已在全球范围内造成了环境、社会和伦理方面的挑战,但人们对动物性食品的需求却持续上升。尽管学者和专业人士越来越关注养殖肉类(CM)作为一种可行的替代蛋白质来源的潜力,但随之而来的学术研究仍然缺乏连贯性,不完整且零散。其成功与否还在很大程度上取决于客户的接受程度。因此,本研究审查了有关消费者对中药的看法和接受程度的同行评议文献。研究人员在 ScienceDirect、Google Scholar 和 Scopus 数据库中对 2017 年至 2022 年期间的文献进行了全面检索,共获得 54 篇符合筛选标准的论文。定性综述显示,有七个主题对消费者接受中药的影响最大。所确定的主题分别是:(i)态度和特质;(ii)情景影响;(iii)信息和术语;(iv)中药特性;(v)风险收益认知;(vi)熟悉度和认知度;(vii)与其他替代蛋白质的竞争。该综述还确定了最有可能接受中药的消费者的人口统计学预测因素。综述发现,尽管消费者对中药充满好奇并愿意尝试,但如果不能解决个人态度和特质问题,可能会导致中药应用失败。研究还发现,从长远来看,包含情感反应的策略更为有效。
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引用次数: 0
Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda 奢侈品时尚消费行为中的循环经济和可持续性:回顾与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-09-04 DOI: 10.1111/ijcs.13089
Elena Gasulla Tortajada, António Carrizo Moreira, Paulo Duarte, Susana C. Silva

Over the last decade, luxury consumers have become more aware of the adverse environmental impacts associated with their lifestyles and are transitioning toward more responsible consumption patterns. Circular economy and sustainability business strategies have become crucial for this and have attracted the attention of scholars and brands. This paper aims to assess the current state of research concerning the circular economy and sustainability within luxury fashion consumer behavior. It focuses on relevant studies published in leading peer-reviewed English-language journals in business, management, and economics, using keywords such as luxury, consumer, circular economy, and sustainability. This review emphasizes the substantial impact of the 9Rs of the circular economy on luxury fashion consumers while also noticing the lack of consumer-focused research in the areas of the circular economy and sustainability. It presents a critical and thorough assessment, categorization, and analysis of the emerging literature in this field. The authors propose a deeper and more specific research agenda exploring the relationship between the circular economy, sustainability, and luxury fashion. The paper suggests potential directions for future research, emphasizing the need for theoretical, educational, and communication-oriented studies to address the distinctive circular economy and sustainability issues within luxury fashion consumption.

在过去十年中,奢侈品消费者越来越意识到其生活方式对环境造成的不利影响,并正在向更负责任的消费模式转变。为此,循环经济和可持续发展商业战略变得至关重要,并吸引了学者和品牌的关注。本文旨在评估有关奢侈品时尚消费行为中的循环经济和可持续发展的研究现状。本文以奢侈品、消费者、循环经济和可持续发展为关键词,重点关注发表在商业、管理和经济学领域主要同行评审英文期刊上的相关研究。本综述强调了循环经济 9R 对奢侈时尚消费者的重大影响,同时也注意到在循环经济和可持续发展领域缺乏以消费者为中心的研究。它对这一领域的新兴文献进行了批判性的全面评估、分类和分析。作者提出了一个更深入、更具体的研究议程,探讨循环经济、可持续性和奢侈时尚之间的关系。论文提出了未来研究的潜在方向,强调需要以理论、教育和传播为导向的研究来解决奢侈时尚消费中独特的循环经济和可持续性问题。
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引用次数: 0
The Salience of Less Important Product Attributes 不太重要的产品属性的显著性
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-09-02 DOI: 10.1111/ijcs.13087
Jihye Park, Dongwoo Ko

The significance of product attributes, as reflected in online reviews during the initial purchase, may undergo changes following positive or negative product usage experiences. The purpose of this research was to investigate whether positive or negative product consumption experiences influence shifts in the perceived importance of product attributes and subsequent product choices, based on online quality ratings by attributes. A series of experiments demonstrated that the importance associated with an attribute's expectation in the pre-purchase process shifted after a negative consumption experience with that attribute. The results showed that a change in both attribute importance and product choice following a negative attribute experience. A less important attribute that malfunctioned during the consumption experience became more crucial in the subsequent purchase (Study 1). However, this shift in importance may not be universal for all attributes; it was observed only when the attribute was moderately important (Study 2). This study contributes valuable empirical findings to the existing literature on online reviews by highlighting dynamic shifts in the importance weight of product attributes. E-commerce practitioners are encouraged to allow formal purchasers to leave product reviews without time constraints, providing a platform for reflecting users' lifelong consumption experiences.

最初购买时在线评论所反映的产品属性的重要性,可能会在积极或消极的产品使用经历之后发生变化。本研究的目的是调查正面或负面的产品消费经历是否会影响人们对产品属性重要性认知的变化,并根据属性的在线质量评分影响后续的产品选择。一系列实验表明,在购买前的过程中,与某一属性预期相关的重要性会在该属性的负面消费体验之后发生变化。结果表明,在经历负面属性体验后,属性重要性和产品选择都会发生变化。在消费过程中出现故障的不太重要的属性在随后的购买中变得更加重要(研究 1)。然而,这种重要性的转变并不是对所有属性都适用;只有在属性中等重要时才会出现这种情况(研究 2)。本研究通过强调产品属性重要性权重的动态变化,为现有的在线评论文献提供了宝贵的实证研究结果。我们鼓励电子商务从业者允许正式购买者不受时间限制地留下产品评论,为反映用户的终身消费体验提供一个平台。
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引用次数: 0
Product Review Reading and Rating Statistics: How Do They Affect Consumer Product Evaluation? 产品评论阅读和评分统计:它们如何影响消费者的产品评价?
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-22 DOI: 10.1111/ijcs.13083
Chong Guan, Shun Yin Lam

Marketers are concerned about how consumers' readings of product reviews and product rating statistics affect product evaluations. Previous studies generally regard product review content and rating statistics as affecting product evaluations independently. This may not be true. Typically, consumers enter a review section with pre-existing positive expectations about a product. When they see a negative average rating in this section, their expectancies are disconfirmed. Their surprise stemming from the disconfirmation makes them read the reviews more carefully. Thus, review reading affects product evaluation more strongly when viewing a negative average rating. Conversely, a positive average rating results in expectancy confirmation, which weakens the effect of review reading. An eye-tracking experiment using a mock-resort review section supported these predictions. These findings have implications for marketers in behavioral advertising, responding to reviews, and consumers writing reviews.

营销人员关注消费者对产品评论和产品评分统计的阅读如何影响产品评价。以往的研究通常认为,产品评论内容和评分统计数据对产品评价的影响是独立的。但事实可能并非如此。通常情况下,消费者在进入评论区时,对产品已经有了积极的预期。当他们看到该部分的平均评分为负数时,他们的期望就会被否定。这种不确定感带来的惊喜会让他们更加仔细地阅读评论。因此,当看到负面的平均评分时,评论阅读对产品评价的影响更大。相反,正面的平均评分会导致预期确认,从而削弱评论阅读的效果。使用模拟度假村评论部分进行的眼动跟踪实验证实了这些预测。这些发现对营销人员的行为广告、回应评论以及消费者撰写评论都有启示意义。
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引用次数: 0
The Effect of Social Support on Consumers' Variety Seeking 社会支持对消费者寻求多样化的影响
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13080
Yuanyuan Cai, Lisha Xu, Ke Zhang

Social support is paramount to people's well-being. Yet little is known about how such support influences individuals' consumption decisions in retail contexts. This multi-method research featured five quantitative studies and showed that receiving social support can reduce consumers' variety seeking in subsequent consumption situations. Specifically, Studies 1A and 1B employed secondary data analysis, consistently revealing a negative association between social support and variety seeking. Studies 2–4 adopted experimentation approaches. Study 2 (N = 125) confirmed the proposed effect by experimentally manipulating social support. Study 3 (N = 299) shed light on the underlying mechanism by presenting a mediation model (i.e., social support → increased sense of satisfaction → decreased variety seeking). Besides, Studies 3 (N = 299) and 4 (N = 288) identified two moderators (i.e., individuals' trait gratitude and the chance to pay it forward) of the proposed effect.

社会支持对人们的福祉至关重要。然而,人们对这种支持如何影响个人在零售环境中的消费决策却知之甚少。这项多方法研究包括五项定量研究,结果表明,获得社会支持会减少消费者在后续消费情境中的品种寻求。具体来说,研究 1A 和 1B 采用了二手数据分析,结果一致显示社会支持与品种寻求之间存在负相关。研究 2-4 采用了实验方法。研究 2(N = 125)通过实验操纵社会支持,证实了所提出的效应。研究 3(样本数 = 299)通过提出一个中介模型(即社会支持 → 满意感增加 → 多样性寻求减少)来揭示其潜在机制。此外,研究 3(样本数 = 299)和研究 4(样本数 = 288)还发现了该效应的两个调节因素(即个人的感恩特质和付出的机会)。
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引用次数: 0
Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact 探索移动应用程序质量对消费者在线交易意向的影响
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13085
Lishan Xie, Tengteng Zhu, Shuying Liu, Tzung-Cheng Huan

This study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business-to-consumer e-commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance-based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business-to-consumer e-commerce theory and provide meaningful managerial implications.

本研究构建了一个研究框架,用于探讨基于企业对消费者电子商务平台的应用程序质量的三个维度(系统质量、信息质量和服务质量)与流量体验、品牌信任和交易意向之间的关系。我们采用基于方差的结构方程建模技术,对 503 名有过移动网购经历的消费者进行了问卷调查,并对所提出的模型进行了分析检验。结果显示,应用程序质量的三个维度都与流量体验和品牌信任正相关。流量体验与交易意向呈正相关。品牌信任对消费者交易意向的影响大于流量体验,这表明在移动应用程序平台上购物时,消费者可能更关注对品牌的信任,而不是做出购买决定时的愉悦感。研究结果丰富了企业对消费者电子商务理论,并提供了有意义的管理启示。
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引用次数: 0
How the use of animated versus static emojis in online post-purchase communication affects consumer attitude 在网上购后交流中使用动画与静态表情符号如何影响消费者态度
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13076
Tingyi Wang, Rong Chen

The communication style between seller and consumer is an important component of post-purchase communication, yet little research has examined the role of nonverbal language in online post-purchase communication. Given the prevalence of emojis, which convey a sender's emotion, in both social and business communication online, this article aims to examine how the use of animated emojis in online post-purchase communication differs from the use of static emojis. Through three laboratory experiments, this research shows that consumers' attitudes are more positive when they communicate with sellers who use animated emojis than with sellers who use static emojis in online post-purchase communications (Studies 1 and 2). We also demonstrate that sellers' use of animated emojis, rather than static emojis, increases consumers' perceived emotional support, which subsequently boosts consumers' positive attitudes (Study 2). Notably, when consumers discuss embarrassing products in online post-purchase communications, sellers' use of static emojis is more effective than that of animated emojis (Study 3). These findings therefore provide insights into why and when consumers prefer animated emojis and how sellers can use them appropriately in online post-purchase communications.

卖家和消费者之间的沟通方式是购后沟通的重要组成部分,但很少有研究探讨非口头语言在网上购后沟通中的作用。表情符号能传达发送者的情绪,在网络社交和商务交流中非常普遍,因此本文旨在研究在网络购后交流中使用动画表情符号与使用静态表情符号有何不同。通过三项实验室实验,本研究表明,与使用静态表情符号的卖家相比,消费者在购后在线交流中与使用动画表情符号的卖家交流时态度更为积极(研究 1 和 2)。我们还证明,卖家使用动画表情符号,而不是静态表情符号,会增加消费者感知到的情感支持,从而提升消费者的积极态度(研究 2)。值得注意的是,当消费者在网上购后交流中讨论令人尴尬的产品时,卖家使用静态表情符号比使用动画表情符号更有效(研究 3)。因此,这些研究结果为了解消费者为何以及何时偏爱动画表情符号,以及卖家如何在网上购后沟通中适当使用这些表情符号提供了启示。
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引用次数: 0
Correction to “Motherhood and Consumption: A Systematic Review and Directions for Future Research” 更正 "母性与消费:系统回顾与未来研究方向 "的更正
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-21 DOI: 10.1111/ijcs.13081

T. M. Freitas, R. S. Leite, and R. Pinto, “Motherhood and Consumption: A Systematic Review and Directions for Future Research,” International Journal of Consumer Studies 48, no. 4 (2024): e13071, https://doi.org/10.1111/ijcs.13071.

We apologize for these errors.

T.T. M. Freitas, R. S. Leite, and R. Pinto, "Motherhood and Consumption:T. M. Freitas, R. S. Leite, and R. Pinto, "Motherhood and Consumption: A Systematic Review and Directions for Future Research," International Journal of Consumer Studies 48, no.4 (2024): e13071, https://doi.org/10.1111/ijcs.13071.We 对这些错误表示歉意。
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引用次数: 0
Ethical Consumption: A Review and Research Agenda 道德消费:回顾与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-20 DOI: 10.1111/ijcs.13079
Saleh Md Arman, Cecilia Mark-Herbert

Ethical consumption is a domain of consumer research that focuses on individuals' ethical concerns when making consumption decisions. Owing to its enormous potential as a research domain, ethical consumption has gained increasing importance, especially in view of the impact of consumption choices on the environment and society as a whole. This study consolidates the existing body of information on ethical consumption through a systematic literature review (SLR) employing the SPAR-4-SLR methodology in conjunction with the ADO-TCM framework. An extensive search was conducted using the Scopus and Web of Science databases, carefully selecting 125 publications related to ethical consumption from 2002 to 2023. Next, a comprehensive descriptive analysis was conducted to identify the most substantial gaps in the literature and propose concrete directions for future research. Scholars across academic fields can utilize these findings and guidelines to inform their research, while practitioners can implement ethical consumption behavioral philosophies in their sustainable business practices.

伦理消费是消费者研究的一个领域,主要关注个人在做出消费决定时的伦理问题。由于道德消费作为一个研究领域的巨大潜力,其重要性与日俱增,尤其是考虑到消费选择对环境和整个社会的影响。本研究采用 SPAR-4-SLR 方法,结合 ADO-TCM 框架,通过系统文献综述(SLR),整合了有关道德消费的现有信息。我们使用 Scopus 和 Web of Science 数据库进行了广泛的搜索,精心挑选了从 2002 年到 2023 年与道德消费相关的 125 篇出版物。接下来,我们进行了全面的描述性分析,找出了文献中最重要的空白点,并提出了未来研究的具体方向。各学术领域的学者可以利用这些发现和指南为其研究提供参考,而从业人员则可以在其可持续商业实践中贯彻道德消费行为理念。
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引用次数: 0
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International Journal of Consumer Studies
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