International Journal of Consumer Studies最新文献

The sharing economy has emerged as a transformative model in the digital age. However, existing reviews often focus on isolated aspects and provide limited insights into its complexity. This paper comprehensively reviews 92 studies through a dual-framework approach, employing both the Antecedents–Decisions–Outcomes (ADO) and the Theories–Contexts–Methods (TCM) frameworks. The ADO framework reveals key factors influencing user decisions—including adoption, usage, booking, continued use, engagement, participation, purchase, and switching—that are shaped by economic, social, technological, trust-related, environmental, and political antecedents. Meanwhile, the TCM framework structures an in-depth examination of dominant theories (e.g., Technology Acceptance Model, Social Exchange Theory), diverse contexts (e.g., studies in China, the US), and methods (e.g., quantitative and qualitative) prevalent in the literature. Key findings emphasize the importance of regulatory dynamics and market shifts on user engagement and platform sustainability. Practical implications offer actionable guidance for platform managers to enhance user retention and to align strategies with evolving regulatory and market environments. The review also identifies future research directions to expand our understanding of global trends and challenges within the sharing economy.

Many industries today acknowledge the unique needs of consumers with physical disabilities. The beauty industry, in particular, has been developing new offerings to cater to this specific market. This study aims to examine the effects of using inclusive beauty products on the psychological wellbeing of people with physical disabilities as well as on brand addiction. The study follows an exploratory qualitative approach. Data were collected from 215 online reviews and in-depth interviews with 24 consumers with different types of physical disability alongside 14 beauty and marketing experts. The study reveals that psychological wellbeing is the primary motivation for consumers with physical disabilities to use beauty products. However, over time, a strong emotional connection with these brands can form, potentially leading to addictive behaviors. To avoid brand addiction that could harm their emotional and financial wellbeing, beauty companies need to gain deeper insights into their customers, particularly those in vulnerable groups, and focus on creating effective marketing and advertising strategies to raise awareness among them. This research closely aligns with Sustainable Development Goal 10, which aims to create a more inclusive and equitable society.

The concept of patient-centricity has gained much attention in the healthcare ecosystem in the past few decades. While most healthcare stakeholders have embraced this model of placing the patient at the center of their focus, pharmaceutical companies have only started to adopt patient-centricity more recently. To date, the literature on patient-centricity in the pharmaceutical industry has focused on isolated initiatives, departments, or processes, leading to a fragmented view of the concept. To address this gap, this article conducts a systematic literature review of 46 peer-reviewed articles from the Scopus database. This study uses the “Theory, Context, and Methodology” and “Antecedents, Decisions, and Outcomes” frameworks to organize and structure the literature review. This article offers a comprehensive framework and definition of the concept of patient-centricity in the pharmaceutical industry and concludes with a research agenda to address the gaps. This study provides a unified understanding of patient-centricity and guides future research to develop it further while providing practitioners from the pharmaceutical industry with a framework of initiatives to shift toward patient-centricity.

This study aims to explore the application of electroencephalography (EEG) tools in examining latent consumer behavior, emphasizing emotions, attention, preferences, memory, and decision-making in response to various marketing stimuli (e.g., products, pricing, branding, and advertising). This study adopts a thematic review approach, employing a systematic literature review methodology (e.g., Preferred Reporting Items for Systematic Reviews and Meta-Analyses [PRISMA] protocol). Our investigation unearthed 155 articles from the Scopus and Web of Science databases, spanning 2010–2023. The findings reveal a marked increase in EEG-related research, underscoring its effectiveness in examining consumers' reactions to marketing stimuli. This rise reflects a growing recognition among researchers of EEG's ability to address marketing research challenges, particularly in advertising, product development, branding, and pricing. EEG research predominantly targets advertising, followed by products, branding, and pricing, and delves deeply into consumer behavior aspects such as emotional, cognitive, and decision-making processes. The study further highlights EEG's cutting-edge potential to predict ad success, optimize product features, and refine pricing strategies with unprecedented accuracy. Specifically, emotion-based ads profoundly influence decision-making, offering novel insights into consumers' emotional engagement. This study emphasizes EEG's groundbreaking role in minimizing verbal biases and revealing consumer behavior, which is increasingly recognized as critical for developing more effective marketing strategies. This review underscores EEG's theoretical and practical contributions and offers pioneering insights into marketing effectiveness and consumer engagement. Future research should expand on these findings, exploring product neurodesign and social neuroscience to push the frontiers of consumer behavior analysis.

Sensory marketing has garnered significant attention from researchers due to its ability to effectively influence consumer behavior at a subconscious level. However, existing reviews are constrained by either limited scope or methodology, often focusing on specific senses, or domains, or using solely quantitative or qualitative methods. This offers an opportunity to comprehensively synthesize the existing literature and provide direction for future research. Building on this, the present study examines 535 articles assembled, arranged, and assessed using the SPAR-4-SLR protocol for a thorough review of sensory marketing literature spanning four decades (1984–2023). The review employs both quantitative and qualitative methods to summarize the diverse research and provide detailed insights from the existing body of literature. The quantitative approach, utilizing keyword co-occurrence analysis identifies five thematic clusters—sensory cues as communication strategy, sensory experiences in technologically advanced era, taste perception and food consumption, visual perception, and olfactory perception. Furthermore, the qualitative review technique, utilizing the Theory, Context, Characteristics, and Methodology (TCCM) framework reveals prevalent theories and primary research contexts, along with distinctive characteristics and methodologies. Based on these analyses suggestions for potential areas of future research have been stated.

Influencers' humorous product usage anecdotes and story-based informative collaborative content drive customers' emotional and cognitive responses. Accordingly, this study first examines the impact of humorous and informative content on emotional contagion and information value. Second, it examines the mediating role of emotional contagion and information value that shapes customers' brand engagement and purchase intentions. Third, it tests the boundary conditions imposed by product type. A multimethod quantitative approach was used to test the proposed hypotheses. Two online experiments and two exploratory studies in the form of a social media field experiment and a text analysis study were conducted. The results showed that humorous messages induced emotional contagion, while informative messages produced higher information value. Emotional contagion and information value explained the underlying mechanisms affecting customer brand engagement and purchase intentions. We also found that when employed for hedonic products, humorous messages precipitated stronger emotional responses, while for utilitarian products, informative messages led to higher information value. The study findings offer implications for marketers seeking to enhance customer brand engagement through influencer marketing.