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Consumer Well-Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda 金字塔底层和自给自足市场的消费者福祉:回顾与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-15 DOI: 10.1111/ijcs.13084
Abheeshek Dev Roye, Geetha Mohan

A disparate collection of knowledge on the well-being of low-income consumers presents difficulties for both academics and practitioners. This review article addresses the critical need for a comprehensive synthesis of existing knowledge on well-being of low-income consumers. Focusing on Base of the Pyramid and Subsistence Marketplaces literature, we employed the SPAR-4-SLR protocol to structure our methodology and applied ADO–TCM framework for literature analysis. Our review uncovers conflicting evidence regarding the impact of conspicuous consumption, meeting basic needs and relative well-being on consumer well-being. Additionally, we highlight the diversity in conceptualisations of consumer well-being, leading to inconsistent findings. We advocate qualitative methods, longitudinal studies and triangulation as potential research avenues. Our analysis underscores research gaps regarding the influence of culture, Western subsistence markets, alternative theoretical frameworks and under-explored facets of consumer well-being. We propose a set of research questions and objectives to guide scholars in this field.

有关低收入消费者幸福感的知识收集参差不齐,这给学术界和从业人员都带来了困难。这篇综述文章旨在满足对有关低收入消费者福祉的现有知识进行全面综合的迫切需要。我们以金字塔底层和自给自足市场的文献为重点,采用 SPAR-4-SLR 协议来构建我们的方法,并应用 ADO-TCM 框架进行文献分析。我们的研究发现,在显性消费、满足基本需求和相对幸福感对消费者幸福感的影响方面,存在相互矛盾的证据。此外,我们还强调了消费者福祉概念的多样性,这导致了研究结果的不一致。我们主张将定性方法、纵向研究和三角测量作为潜在的研究途径。我们的分析强调了在文化影响、西方自给自足市场、替代性理论框架和消费者幸福感的未充分探索方面的研究空白。我们提出了一系列研究问题和目标,为该领域的学者提供指导。
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引用次数: 0
Two decades of research on “masstige” marketing: A systematic literature review and future research agenda 二十年来的 "大众品牌 "营销研究:系统文献回顾与未来研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-08-05 DOI: 10.1111/ijcs.13077
Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda

In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic approach. This approach combines luxury and mass brands and targets middle-class consumers with an aim to make high-end brands more accessible and affordable. However, despite a surge in research interest over the past two decades, the literature on masstige marketing remains scattered. Therefore, the present moment offers an appropriate time to consolidate the existing literature and lay the groundwork for future researchers. To achieve this aim, this paper endeavors to narrow the literature divide between luxury and affordability to establish a strong conceptual boundary using SPAR-4 protocol and the TCCM approach. It thoroughly examines 75 papers published between 2003 and 2023 to identify critical research gaps. Furthermore, following manual coding and inductive analysis, the review outlines the theoretical perspective like masstige and bandwagon (Theory); identifies the contextual elements like B2B space and culture (Context); reveals the antecedents, gaps, and outcome variables, that is, CBBE and purchase intention (Characteristics); and suggest diverse approaches, that is, mixed and experimental methods (Methodology). The article also confirms the incorporation of themes, that is, value-based and masstige-evolution dimensions, by using Corbin and Strauss open, axial, and selective coding. Lastly, by employing in-depth knowledge gap analysis, the review proposes future research directions as an efficient path for obtaining a holistic understanding of masstige marketing dynamics.

21 世纪,奢侈品营销越来越多地采用 "大众品牌营销 "作为战略方法。这种方法将奢侈品牌和大众品牌结合起来,以中产阶级消费者为目标,旨在使高端品牌更容易获得和负担得起。然而,尽管过去二十年来研究兴趣激增,但有关 "大众品牌营销 "的文献仍很零散。因此,现在是整合现有文献并为未来研究人员奠定基础的适当时机。为实现这一目标,本文利用 SPAR-4 协议和 TCCM 方法,努力缩小奢华与实惠之间的文献鸿沟,以建立强有力的概念边界。本文深入研究了 2003 年至 2023 年间发表的 75 篇论文,以找出关键的研究空白。此外,经过人工编码和归纳分析,综述概述了理论视角,如 "masstige "和 "bandwagon"(理论);确定了背景要素,如 B2B 空间和文化(背景);揭示了前因、差距和结果变量,即 "CBBE "和购买意向(特征);并提出了多种方法,即混合法和实验法(方法)。文章还通过使用科尔宾和斯特劳斯的开放式编码、轴向编码和选择性编码,确认了主题的融入,即基于价值的维度和大规模进化的维度。最后,通过采用深入的知识差距分析,该综述提出了未来的研究方向,作为全面了解大众品牌营销动态的有效途径。
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引用次数: 0
Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management 根据消费者价值调整广告诉求,打击仿冒产品:品牌模仿管理的战略意义
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-07-11 DOI: 10.1111/ijcs.13073
Liangyan Wang, Yanfei Tang, Chenglu Wang

“Lookalike” products, including counterfeits and copycats, are increasingly common in today's global marketplace. Four lab experiments were conducted involving 653 participants, and data were analyzed through SPSS 26. Based on social representation (SR) theory and self-construal theory, this research examines how advertising for original brands impacts purchase intent for counterfeits and copycats differently. The results suggest that ads for the original product using value-expressive (vs. utilitarian) appeals result in lower intent to purchase copycat versions. However, ads for the original product using utilitarian (vs. value-expressive) appeals lead to lower purchase intent for counterfeit versions. The results also show that consumer need fulfillment mediates the interactive effect between ad appeal type and product type. The current research provides useful insights for marketers or retailers grappling with ongoing competitive threats posed by lookalike products and underscores the strategic utilization of various advertising tactics to reduce the demand for copycats and counterfeits.

在当今的全球市场上,"相似 "产品,包括假冒产品和山寨产品,越来越常见。本研究进行了四次实验室实验,共有 653 人参与,并通过 SPSS 26 对数据进行了分析。本研究以社会表征(SR)理论和自我概念理论为基础,探讨了原创品牌广告如何对仿冒品和山寨品的购买意向产生不同的影响。研究结果表明,使用价值表现(与功利性)诉求的原创产品广告会降低山寨产品的购买意向。然而,使用功利性(相对于价值表现性)诉求的原产品广告会降低仿冒品的购买意向。研究结果还表明,消费者需求的满足在广告诉求类型与产品类型之间的互动效应中起着中介作用。目前的研究为营销人员或零售商应对仿冒产品带来的持续竞争威胁提供了有益的启示,并强调了战略性地利用各种广告策略来减少对仿冒品和假冒产品的需求。
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引用次数: 0
Motherhood and consumption: A systematic review and directions for future research 母性与消费:系统回顾与未来研究方向
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-07-07 DOI: 10.1111/ijcs.13071
Thalita Meyli Lin Freitas, Ramon Silva Leite, Marcelo de Rezende Pinto

This article presents a hybrid literature review on the relationship between motherhood and consumption, encompassing academic research in Business, Management, and Cultural Studies that investigates mothers as consumers and the reciprocal influence between mothers and other actors in family consumption dynamics. Bibliometric research was conducted on 175 articles indexed on the Web of Science using the SPAR-4-SLR protocol. It included performance analysis, intellectual and conceptual structure of the field, an evolutionary overview of publications, and a map of trends. Moreover, from the systematic review, a new framework, PTCCM, is proposed to identify the publications' widely used perspectives, theories, constructs, characteristics, and methods. The findings reveal nine major perspectives on motherhood and consumption: consumer socialization and intergenerational influence, consumption and identity, vulnerabilities and public policies, consumption and liminality, influences of children on family consumption, maternal practices, decision-making and consumption process, gender studies, and advertising. Based on the identified gaps, thematic, theoretical, contextual, and methodological suggestions for future work are presented. This systematic review provides a map for academics and professionals interested in consumption in the context of motherhood, offering a comprehensive overview of the state-of-the-art and research agenda.

本文就母亲身份与消费之间的关系进行了混合文献综述,涵盖了商业、管理和文化研究领域的学术研究,这些研究调查了作为消费者的母亲以及母亲与家庭消费动态中其他参与者之间的相互影响。采用 SPAR-4-SLR 协议,对科学网收录的 175 篇文章进行了文献计量学研究。其中包括绩效分析、该领域的知识和概念结构、出版物的演变概述以及趋势图。此外,通过系统回顾,提出了一个新的框架,即 PTCCM,以确定出版物中广泛使用的观点、理论、结构、特征和方法。研究结果揭示了关于母性与消费的九个主要视角:消费者社会化与代际影响、消费与身份、脆弱性与公共政策、消费与边缘性、儿童对家庭消费的影响、母性实践、决策与消费过程、性别研究以及广告。根据所发现的差距,对未来工作提出了主题、理论、背景和方法方面的建议。这篇系统性综述为对母性消费感兴趣的学者和专业人士提供了一份地图,全面概述了最先进的技术和研究议程。
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引用次数: 0
Consumer adoption of digital health services: A systematic literature review and research agenda 消费者采用数字医疗服务:系统文献综述与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-07-03 DOI: 10.1111/ijcs.13070
Anushka Goel, Aarushi Singh, Udita Taneja, Shilpa Jain

Digital health services (DHSs) have revolutionized the healthcare sector to provide quality care facilities that are affordable, efficient, and universally accessible. By making patients the focus of the healthcare delivery process, these services can offer more personalized and effective health solutions and thus facilitate a more robust and resilient health ecosystem. The adoption of these services increased manifold during the COVID-19 pandemic and gained immense attention from researchers across the globe. Despite this, there is limited knowledge about the facets of DHS adoption from the consumers' perspective. Thus, it is imperative to synthesize the extant literature to provide a holistic view of DHS adoption. This article offers an organized, retrospective view of the DHS literature, using a framework-based systematic review approach to identify factors contributing to DHS adoption from the consumers' perspective. To do this, 63 articles from the Web of Science database over the last 23 years were systematically reviewed using two well-known organising frameworks. The Antecedents-Decisions-Outcomes framework uncovers the known associations of constructs in the DHS literature. Followed by the theories-contexts-methods framework that offers information on the theoretical, contextual, and methodological approaches applied in the DHS research. Additionally, the article identifies the major gaps in the existing body of literature and offers a few recommendations for future investigation for researchers and practitioners in the fields of consumer behaviour, technology, and health management. The global perspective of this review has multiple ramifications that can foster a more sustainable healthcare system by giving insight into consumers' perspectives.

数字医疗服务(DHS)彻底改变了医疗保健行业,为人们提供了负担得起、高效、普遍可及的优质医疗设施。通过让患者成为医疗服务流程的焦点,这些服务可以提供更加个性化和有效的医疗解决方案,从而促进建立一个更加强大和具有复原力的医疗生态系统。在 COVID-19 大流行期间,这些服务的采用率成倍增加,并获得了全球研究人员的极大关注。尽管如此,从消费者的角度来看,对采用 DHS 的方方面面了解有限。因此,当务之急是对现有文献进行归纳,以提供有关采用 DHS 的整体观点。本文采用基于框架的系统综述方法,对 DHS 文献进行了有条理的回顾性分析,从消费者的角度找出了促成 DHS 应用的因素。为此,我们使用两个著名的组织框架,对过去 23 年中来自 Web of Science 数据库的 63 篇文章进行了系统回顾。前因--决定--结果 "框架揭示了 DHS 文献中已知的相关概念。其次是理论-背景-方法框架,该框架提供了有关在人口与健康调查研究中应用的理论、背景和方法的信息。此外,文章还指出了现有文献中的主要空白,并为消费者行为、技术和健康管理领域的研究人员和从业人员提供了一些未来研究的建议。本综述的全球视角具有多重意义,可通过深入了解消费者的观点,促进医疗保健系统的可持续发展。
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引用次数: 0
Cash holding by consumers: The role of the perceived characteristics of money 消费者的现金持有量:感知货币特征的作用
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-07-03 DOI: 10.1111/ijcs.13075
Jan Acedański, Grzegorz Maciejewski, Jacek Pietrucha

This study examined why consumers who typically pay electronically at points of sale still carry cash and explained the inertia of demand for cash by considering the additional (perceived by consumers) characteristics of cash. The research was motivated by the growing discussion on why cash, despite the increasing importance of e-payments, remains a significant part of the demand for money. The study focused on psychological factors and consumers' perceptions of certain features of cash, which make it an attractive additional option for precautionary reasons, and therefore, explored beyond the typical discussion of money as a means of payment. The structural equation modeling based on data collected as part of a survey of Polish consumers was used to verify the hypotheses. It was revealed that cash becomes a reserve solution for consumers, which is kept “just in case” to expand the scope of personal freedom and flexibility in making payments and protect against various potential restrictions and threats related to e-payments. Consumers' holding of cash as an additional option depends on three key factors: attitude toward cash, particularly the flexibility it offers, unusual purchasing situations, and perceived card or mobile payment risk, considered as a moderator. In the debate on the future of cash, the study supports the position that cash has a place in the modern payment system, although it plays a different role. Cash is a supportive backup solution. Eliminating cash significantly reduces consumer welfare.

这项研究探讨了为什么通常在销售点使用电子支付的消费者仍然携带现金,并通过考虑现金的额外特征(消费者认为的)来解释现金需求的惯性。这项研究的动机是,尽管电子支付越来越重要,但为什么现金仍然是货币需求的重要组成部分,这一问题的讨论越来越多。这项研究的重点是消费者的心理因素和他们对现金某些特征的看法,这些特征使现金成为一种有吸引力的额外选择,以防万一。在对波兰消费者进行调查的过程中收集了一些数据,并根据这些数据建立了结构方程模型来验证假设。结果显示,现金成为了消费者的一种备用解决方案,"以备不时之需",以扩大个人支付的自由度和灵活性,并抵御与电子支付相关的各种潜在限制和威胁。消费者将现金作为一种额外的选择取决于三个关键因素:对现金的态度,尤其是现金所提供的灵活性;不寻常的购买情况;以及作为调节因素的银行卡或移动支付风险感知。在关于现金未来的讨论中,研究支持这样一种观点,即现金在现代支付系统中占有一席之地,尽管它扮演着不同的角色。现金是一种支持性的备用解决方案。取消现金会大大降低消费者的福利。
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引用次数: 0
Fifty-two years of consumer research based on social exchange theory: A review and research agenda using topic modeling 基于社会交换理论的消费者研究五十二年:使用主题建模的回顾与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-06-29 DOI: 10.1111/ijcs.13074
Manit Mishra, Pallabi Mund

Social exchange theory (SET) is a leading sociopsychological theory that has enriched understanding of consumers' behavior. In this study, we examine application of SET in consumer research over last 52 years (1971–2022) in terms of predominant topics, publications, outlets, networks, and clusters. We adopt a holistic approach by amalgamating systematic literature review (SLR) using Scientific Procedures and Rationales for SLRs protocol; scientometric analysis utilizing bibliographic coupling and betweenness centrality; and topic modeling employing latent Dirichlet allocation. Based on text analysis of 215 full research papers, the study extracts five predominant areas of extant consumer research leveraging SET: (1) relationship marketing, (2) collaborative consumption, (3) gifting behavior, (4) brand experience, and (5) tourism and hospitality. Scientometric mapping reveals six cohesive clusters and identifies seminal studies in SET-based consumer research. Building upon the insights, the article concludes by presenting agenda for future research.

社会交换理论(SET)是一种领先的社会心理学理论,它丰富了人们对消费者行为的理解。在本研究中,我们从主要课题、出版物、渠道、网络和集群等方面考察了过去 52 年(1971-2022 年)中 SET 在消费者研究中的应用。我们采用了一种综合方法,将系统性文献综述(SLR)与科学程序和 SLR 协议理由相结合;将科学计量学分析与书目耦合和间度中心性相结合;将主题建模与潜在 Dirichlet 分配相结合。在对 215 篇完整研究论文进行文本分析的基础上,研究利用 SET 提取了现存消费者研究的五个主要领域:(1) 关系营销,(2) 协作消费,(3) 馈赠行为,(4) 品牌体验,以及 (5) 旅游和酒店业。科学计量制图揭示了六个具有凝聚力的集群,并确定了基于 SET 的消费者研究中的开创性研究。文章以这些见解为基础,最后提出了未来研究的议程。
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引用次数: 0
Omnichannel shopping habit development 培养全渠道购物习惯
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-06-27 DOI: 10.1111/ijcs.13072
Neeru Sharma, Johra Kayeser Fatima, Shveta Sharma, Sabreena Zoha Amin

Given the growing importance of habit development in omnichannel literature, this study aims to explore the factors contributing to the development of omnichannel shopping habit and the subsequent impact on usage and word-of-mouth. Data from 512 omnichannel shoppers via an online survey were analysed using structural equation modelling. Results show that in-store employee interactions strongly affect cognitive engagement, while digital interactions predominantly influence affective engagement. Affective engagement is key for value consciousness, which, along with affective engagement, drives habit development. Significant moderation impact of income and relationship length also suggest that higher income and longer omnichannel usage foster stronger habit due to value consciousness. Additional analysis reveals a significant moderating influence of habit between value consciousness and its outcomes. This research advances omnichannel retail literature by illustrating how the mode of interaction (digital or in-store personal) can influence various types of engagement, and how habit works as a mediator and moderator for value consciousness in driving usage and word-of-mouth. Retailers can cultivate habitual omnichannel shopping by enhancing positive interactions across channels and monitoring affective engagement and value consciousness.

鉴于习惯养成在全渠道文献中的重要性与日俱增,本研究旨在探讨全渠道购物习惯养成的因素及其对使用和口碑的影响。研究采用结构方程模型对 512 名全渠道购物者的在线调查数据进行了分析。结果表明,店内员工的互动会强烈影响认知参与度,而数字互动则主要影响情感参与度。情感参与是价值意识的关键,而价值意识与情感参与共同推动了习惯的养成。收入和关系长短的显著调节作用也表明,收入越高、使用全渠道的时间越长,价值意识就越强,习惯也就越浓。其他分析表明,习惯对价值意识及其结果具有重要的调节作用。这项研究通过说明互动模式(数字或店内个人)如何影响各种类型的参与,以及习惯如何作为价值意识的中介和调节因素推动使用和口碑传播,推动了全渠道零售文献的发展。零售商可以通过加强跨渠道的积极互动以及监测情感参与和价值意识来培养全渠道购物的习惯。
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引用次数: 0
The influence of perceived risk on purchase intention in e-commerce—Systematic review and research agenda 电子商务中感知风险对购买意向的影响--系统回顾与研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-06-25 DOI: 10.1111/ijcs.13067
Van Anh Phamthi, Ákos Nagy, Trung Minh Ngo

This study systematically reviews the current state of research on the impact of perceived risk on purchase intention (PR&PI) in e-commerce to propose an agenda for future research. The authors selected and reviewed 133 studies conducted over the last decade. The theory-context-method (TCM) framework sheds light on developing trends in theories, contextual coverage, and methodological approaches in PR&PI research. Simultaneously, the stimulus-organism-response (SOR) framework reveals and categorizes the factors influencing perceived risk and purchase intention. The study enriches the current literature by proposing a research agenda to unpack gaps in the current literature and instruct future studies. Additionally, it diversifies the framework-based systematic review by applying the SOR framework with seven sectors visualized in a Venn diagram. This enhances the explanatory power of different types of variables and mechanisms of patterns in PR&PI research. Further, the review also inspires businesses to develop risk-reducing strategies and software. The study also provides e-retailers and e-sellers with an understanding of factors affecting consumers' risk perceptions, emotions and responses to e-commerce, allowing them to improve their performance.

本研究系统回顾了电子商务中感知风险对购买意向(PR&PI)影响的研究现状,并提出了未来的研究议程。作者选择并回顾了过去十年间进行的 133 项研究。理论-情境-方法(TCM)框架揭示了 PR&PI 研究中理论、情境覆盖和方法的发展趋势。同时,刺激-机体-反应(SOR)框架揭示了影响感知风险和购买意向的因素并对其进行了分类。本研究通过提出研究议程,填补了现有文献中的空白,为今后的研究提供了指导,从而丰富了现有文献。此外,本研究还将 SOR 框架应用于维恩图中可视化的七个领域,从而使基于框架的系统综述更加多样化。这增强了 PR&PI 研究中不同类型变量和模式机制的解释力。此外,研究还启发企业开发降低风险的策略和软件。这项研究还让电子零售商和电子销售商了解影响消费者对电子商务的风险认知、情感和反应的因素,从而提高他们的业绩。
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引用次数: 0
Impulsive buying in buyer–seller service encounters 买方-卖方服务遭遇中的冲动性购买
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-06-24 DOI: 10.1111/ijcs.13068
Fayaz Ali, Muhammad Zubair Tauni, Asad Hassan Butt, Ayaz Ali, Jingbo Yuan

This research examines the impact of buyer–seller similarities (dissimilarities) in Big Five personalities—agreeableness, conscientiousness, extraversion, openness, and neuroticism—on impulsive buying in a dyadic setting. The study further analyzed how the interaction intensity and sensory stimulation mediate the effect of buyer–seller similarities (dissimilarities) on impulsive buying. The authors gathered 1020 dyad data from various beauty salons located in China to achieve research objectives. Difference score analysis was used to compute buyer–seller similarity (dissimilarity), and a variance-based structural equation modeling technique was applied to analyze the data. The results indicate that the similarity of dyads in agreeableness and openness increases impulsive buying, while similarity in neurotic dyads decreases impulsive buying. Furthermore, interaction intensity mediates the relationships of dyads' similarities—in extraversion and openness—with impulsive buying, while buyers' sensory stimulation mediates the associations of buyer–seller dyads' similarities—in extraversion, neuroticism, and openness—with impulsive buying. Finally, this study provides several implications for marketers in the services industry.

本研究探讨了大五人格中买方与卖方的相似性(差异性)--即一致性、自觉性、外向性、开放性和神经质--对二元对立环境下冲动性购买的影响。研究进一步分析了互动强度和感官刺激是如何调解买卖双方相似性(不相似性)对冲动性购买的影响的。为实现研究目标,作者收集了来自中国不同美容院的 1020 个双向数据。采用差分分析法计算买方与卖方的相似性(不相似性),并采用基于方差的结构方程模型技术对数据进行分析。结果表明,买方和卖方在合意性和开放性方面的相似性会增加冲动性购买,而神经质买方和卖方的相似性会降低冲动性购买。此外,互动强度介导了双人在外向性和开放性方面的相似性与冲动性购买之间的关系,而买方的感官刺激介导了买卖双方在外向性、神经质和开放性方面的相似性与冲动性购买之间的关系。最后,本研究为服务行业的营销人员提供了一些启示。
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引用次数: 0
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International Journal of Consumer Studies
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