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Selfie Behaviours and Body Image Concerns: A Systematic Literature Review and Future Research Directions 自拍行为与身体形象关注:系统文献综述及未来研究方向
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-14 DOI: 10.1111/ijcs.70179
Ibrahim Taylan Dortyol, Merve Nalbant, Asli Guven

Body image concerns are a widely recognised and important health issue. Of particular concern is the potential association between selfie behaviours and body image, given the increasing focus on physical appearance in selfies and the tendency of individuals to portray an idealised version of themselves. To date, several reviews have provided valuable insights into selfie behaviours and their relationship with body image. However, they have certain limitations in terms of methodology, with studies tending to narrowly focus on a specific age group, gender, or topic. To address these limitations, a systematic review was conducted, comprising a total of 37 Web of Science (WoS) articles from 20 peer-reviewed journals across a range of disciplines, including psychology, marketing, and media studies. This study was conducted following the Scientific Procedures and Rationales for Systematic Reviews (SPAR-4-SLR) protocol and guided by the Theory-Context-Characteristics-Methodology (TCCM) frameworks to provide insights into the selfie behaviours within the body image literature. Further, the study introduced an integrated conceptual framework that identifies the independent, mediating, moderating, and dependent variables of the phenomenon examined in this review. Thus, the current review identifies certain overlooked areas that require further investigation and have the potential to significantly advance this field of study. This study has also significant implications for public policy and government strategies, which may be relevant to policymakers, practitioners, and individuals in assessing the impact of selfie behaviours on body image, particularly within the context of the United Nations' Sustainable Development Goal 3 (Good Health and Well-being).

关注身体形象是一个广泛认可的重要健康问题。鉴于人们越来越关注自拍中的外表,以及个人倾向于描绘理想化的自己,自拍行为和身体形象之间的潜在联系尤其值得关注。迄今为止,有几篇综述为自拍行为及其与身体形象的关系提供了有价值的见解。然而,它们在方法上有一定的局限性,研究倾向于狭隘地关注特定的年龄组、性别或主题。为了解决这些局限性,我们进行了一项系统综述,包括来自20个同行评议期刊的37篇Web of Science (WoS)文章,涉及一系列学科,包括心理学、市场营销和媒体研究。本研究遵循系统评价的科学程序和基本原理(SPAR-4-SLR)协议进行,并以理论-情境-特征-方法(TCCM)框架为指导,以深入了解身体形象文献中的自拍行为。此外,该研究引入了一个综合的概念框架,该框架确定了本综述中研究的现象的独立、中介、调节和因变量。因此,目前的审查确定了某些被忽视的领域,需要进一步调查,并有可能显著推进这一研究领域。这项研究对公共政策和政府战略也有重要意义,这可能与政策制定者、从业者和个人评估自拍行为对身体形象的影响有关,特别是在联合国可持续发展目标3(良好健康和福祉)的背景下。
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引用次数: 0
Artificial Intelligence and Consumer Behaviour in Social Media: Systematic Literature Review and Future Research Agenda 社交媒体中的人工智能与消费者行为:系统文献综述与未来研究议程
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-11 DOI: 10.1111/ijcs.70173
Andrea Morales-Muñoz, Mª. Ángeles Iniesta-Bonillo, Antonia Estrella-Ramón, Sara Herrada-Lores

The rise of artificial intelligence (AI) and, more recently, generative AI (GAI) has transformed digital marketing, particularly within social media. However, academic research on this intersection remains dispersed, requiring a structured synthesis to identify prevailing trends and gaps. Given the increasing integration of AI in digital marketing, understanding its implications for consumer behaviour is crucial for both researchers and practitioners. This study conducts a systematic literature review (SLR) following the SPAR-4-SLR protocol to analyse existing research on AI, GAI, social media, and consumer behaviour. In addition, the 5W1H framework is used to organise information and answer questions that arise. Specifically, it examines how AI is portrayed in social media and consumer behaviour literature, whether as an enabler, risk, or neutral factor, the perspective taken by the studies, and the application given to it. Findings show that AI is primarily framed as a driver of personalisation, engagement, and analytics, yet notable concerns about ethical risks like algorithmic bias and privacy persist. Research perspectives vary, spanning consumer, business, and integrative views that reflect the complex AI influence on user experience and organisational strategy. Empirical studies mainly treat AI as a core subject, focusing on applications such as chatbots, recommendation systems, and virtual influencers (VIs). A smaller number employ AI methodologically for social media data analysis through machine learning (ML) and natural language processing (NLP). Despite growth, significant gaps remain in understanding AI's long-term effects, cross-cultural nuances, and theoretical integration. Ethical issues highlight the need for responsible AI frameworks balancing innovation and fairness. This review synthesises current knowledge and outlines future research directions, aiming to guide academic inquiry and responsible implementation of AI in digital consumer contexts.

人工智能(AI)的兴起以及最近的生成式人工智能(GAI)已经改变了数字营销,尤其是在社交媒体领域。然而,关于这一交叉点的学术研究仍然分散,需要一个结构化的综合来确定当前的趋势和差距。鉴于人工智能在数字营销中的日益整合,了解其对消费者行为的影响对研究人员和从业者都至关重要。本研究根据SPAR-4-SLR协议进行了系统的文献综述(SLR),以分析人工智能、GAI、社交媒体和消费者行为方面的现有研究。此外,5W1H框架还用于组织信息和回答出现的问题。具体来说,它研究了人工智能在社交媒体和消费者行为文献中是如何被描绘的,是作为一个推动者、风险还是中性因素,研究所采取的视角,以及给予它的应用。调查结果显示,人工智能主要被视为个性化、参与度和分析的驱动因素,但对算法偏见和隐私等道德风险的显著担忧仍然存在。研究视角各不相同,涵盖了消费者、企业和综合观点,反映了人工智能对用户体验和组织战略的复杂影响。实证研究主要将人工智能作为核心学科,重点关注聊天机器人、推荐系统、虚拟影响者(VIs)等应用。少数公司采用人工智能方法,通过机器学习(ML)和自然语言处理(NLP)进行社交媒体数据分析。尽管有所增长,但在理解人工智能的长期影响、跨文化细微差别和理论整合方面仍存在重大差距。伦理问题凸显了负责任的人工智能框架平衡创新和公平的必要性。这篇综述综合了当前的知识并概述了未来的研究方向,旨在指导学术探究和在数字消费者环境中负责任地实施人工智能。
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引用次数: 0
Artificial Intelligence in Brand Communication: A Comprehensive Literature Review and Research Outlook 品牌传播中的人工智能:综合文献综述与研究展望
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-10 DOI: 10.1111/ijcs.70170
Yashti Vyas, Pankaj Vishwakarma

Recent advances in artificial intelligence (AI) applications and the growing managerial emphasis on AI-mediated touchpoints have accelerated scholarly interest in brand communication (BC). Addressing the field's fragmentation, this study synthesizes findings from 84 peer-reviewed articles through a systematic literature review, integrating bibliometric mapping with the TCCM (Theory, Context, Characteristics, and Methodology) framework. The analysis identifies key themes including message design and interface cues, early communicator impressions, and downstream attitudinal and behavioral outcomes, while revealing unresolved issues and boundary conditions across sectors, cultures, and platforms. Several critical research gaps are identified, indicating the need for comparative assessments of technology-centric and socio-psychological theories, investigations in underrepresented regions and trust-sensitive industries, and deeper examination of platform-appeal fit, authenticity in generative content, transparency, user control, and contact cadence. Methodological recommendations include sequential mixed-method designs linking qualitative insights with causal experiments and behavioral validation. Additional approaches such as netnography, eye-tracking, and facial-expression analysis are emphasized for capturing nuanced affective responses. These findings provide a comprehensive foundation for future inquiry and practical guidance for designing AI-enabled BC that is effective, trustworthy, and contextually appropriate.

人工智能(AI)应用的最新进展以及管理对人工智能媒介接触点的日益重视,加速了学术界对品牌传播(BC)的兴趣。为了解决该领域的碎片化问题,本研究通过系统的文献综述综合了84篇同行评议文章的发现,将文献计量学映射与TCCM(理论、背景、特征和方法)框架相结合。该分析确定了关键主题,包括信息设计和界面线索、早期沟通者印象、下游态度和行为结果,同时揭示了未解决的问题和跨部门、文化和平台的边界条件。本文确定了几个关键的研究缺口,表明需要对以技术为中心的理论和社会心理学理论进行比较评估,对代表性不足的地区和信任敏感行业进行调查,并对平台吸引力的契合度、生成内容的真实性、透明度、用户控制和联系节奏进行更深入的研究。方法建议包括顺序混合方法设计,将定性见解与因果实验和行为验证联系起来。另外的方法,如网络摄影,眼球追踪和面部表情分析强调捕捉细微的情感反应。这些发现为未来的调查提供了全面的基础,并为设计有效、可信和适合上下文的人工智能BC提供了实践指导。
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引用次数: 0
Walking in Different Shoes: Relational and Psychological Drivers of Footwear Adoption in Europe 穿着不同的鞋子走路:欧洲鞋类采用的关系和心理驱动因素
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-09 DOI: 10.1111/ijcs.70171
Adrian Micu, Gabriel Croitoru, Nicoleta Valentina Florea, Federica Codignola, Danijela Sokolic, Lavinia-Denisia Cuc, Danusia Wysocki, Alexandru Capatina

This study examines the determinants influencing consumer adoption of new footwear products, with a specific focus on the mediating role of customer satisfaction and the relational dynamics shaping adoption behavior across four European markets. A structured online questionnaire was administered to 637 respondents in Romania, Croatia, the United Kingdom, and Italy. Data were analyzed using partial least squares structural equation modeling (PLS-SEM), and multi-group analysis (MGA) was conducted to test cross-country differences in the structural relationships. The results reveal that perceived product benefits and communication effectiveness significantly strengthen customer relationships, which in turn enhance satisfaction and adoption intention. Technology, sustainability orientation, and social value show mixed influences across markets, highlighting cultural and contextual heterogeneity. Customer satisfaction partially mediates the relationship between relationship strength and adoption, confirming its role in translating relational perceptions into behavioral intentions. This study advances innovation adoption theory by shifting attention from technology-led drivers to the relational mechanisms that shape customer acceptance in fashion markets. It provides comparative evidence across European countries, offering strategic insights for brands aiming to accelerate consumer adoption of innovative footwear.

本研究考察了影响消费者采用新鞋类产品的决定因素,特别关注客户满意度的中介作用和影响四个欧洲市场采用行为的关系动态。对罗马尼亚、克罗地亚、英国和意大利的637名受访者进行了结构化的在线问卷调查。采用偏最小二乘结构方程模型(PLS-SEM)对数据进行分析,并采用多组分析(MGA)检验结构关系的跨国差异。结果表明,感知产品利益和沟通有效性显著增强客户关系,进而提高满意度和采用意愿。技术、可持续发展取向和社会价值在不同市场中表现出不同的影响,突出了文化和背景的异质性。顾客满意部分中介关系强度和采用之间的关系,证实其在将关系感知转化为行为意图中的作用。本研究通过将注意力从技术主导的驱动因素转移到塑造时尚市场中消费者接受度的关系机制上来推进创新采用理论。它提供了欧洲各国的比较证据,为旨在加速消费者采用创新鞋类的品牌提供了战略见解。
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引用次数: 0
Unpacking Product Symbolism: A Serial Mediation Analysis of Consumer Purchase Intentions Toward Vegan Leather in South Asia 拆解产品象征主义:南亚消费者对纯素皮革购买意向的系列中介分析
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-08 DOI: 10.1111/ijcs.70181
Kamaladevi Baskaran, Udit Chawla, Bablu Kumar Dhar, Devika Mulchandani

Growing consumer concern for sustainability and ethical consumption has increased demand for alternatives to animal-based leather. While research highlights the importance of consumer purchase intentions (CPI) in promoting sustainable products, limited attention has been given to how product symbolism influences such intentions in the context of vegan fashion. This study investigates the pathways linking product symbolism to CPI, examining the serial mediating roles of perceived value, attitude toward vegan leather, and willingness to pay a premium. Data were collected from 388 consumers in India, Sri Lanka, and Bangladesh who had prior experience with vegan products. Using covariance-based structural equation modelling, the results show that product symbolism exerts a positive and significant effect on purchase intention, both directly and indirectly through the proposed mediators. Perceived value strengthens favorable attitudes, which in turn enhance willingness to pay and subsequent purchase intention. Unlike prior sustainable fashion studies that primarily emphasise functional, moral, or attitudinal drivers of adoption, this study demonstrates that symbolic meanings embedded in substitute materials themselves act as a primary behavioural trigger, operating through a serial cognitive–affective–economic pathway. The findings contribute to consumer behaviour theory by extending material culture perspectives into sustainable fashion consumption, and they offer practical guidance for marketers seeking to position vegan leather within masstige and eco-fashion markets in emerging economies. The findings further indicate that marketers and policymakers should move beyond eco-efficiency claims and instead position vegan leather as a symbolic identity marker, linking sustainability with aspiration, social signalling, and self-expression in emerging markets.

消费者对可持续性和道德消费的日益关注,增加了对动物皮革替代品的需求。虽然研究强调了消费者购买意愿(CPI)在促进可持续产品中的重要性,但在纯素时尚的背景下,产品象征主义如何影响这种意愿的关注有限。本研究探讨了产品象征主义与消费者消费价格指数之间的关系,考察了感知价值、对纯素皮革的态度和支付溢价意愿的串行中介作用。数据来自印度、斯里兰卡和孟加拉国的388名消费者,他们之前都有过素食产品的经历。基于协方差的结构方程模型分析结果表明,产品象征主义通过所提出的中介直接和间接地对购买意愿产生积极显著的影响。感知价值强化了有利态度,而有利态度又增强了支付意愿和随后的购买意愿。与之前的可持续时尚研究主要强调采用的功能、道德或态度驱动因素不同,本研究表明,嵌入替代材料本身的象征意义是主要的行为触发因素,通过一系列认知-情感-经济途径发挥作用。这些发现通过将物质文化视角扩展到可持续时尚消费中,为消费者行为理论做出了贡献,并为寻求在新兴经济体的大众和生态时尚市场中定位纯素皮革的营销人员提供了实用指导。研究结果进一步表明,营销人员和政策制定者应该超越生态效率的说法,而是将纯素皮革定位为一种象征性的身份标志,将可持续性与新兴市场的愿望、社会信号和自我表达联系起来。
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引用次数: 0
In Search of the Bricoleur Consumer: Conceptualizing and Measuring Bricolage in Fashion Consumption 寻找拼凑消费者:时尚消费中的拼凑概念与衡量
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-07 DOI: 10.1111/ijcs.70166
Muhammad Abid, Vida Siahtiri, Hormoz Ahmadi, Aron O’Cass

We conceptualize consumer bricolage in fashion as everyday practices of assembling, adapting, and personalizing garments to express identity within resource-constrained contexts, and develop a validated, multidimensional scale to capture it. Across five studies, we specify the construct via qualitative inquiry, generate and screen items, and then use survey-based analyses to establish a reliable three-dimensional structure, along with convergent, discriminant, and predictive validity. The resulting scale is theoretically distinct from adjacent constructs (e.g., customization, need for uniqueness, co-creation, innovativeness) and exhibits the expected associations with fashion consciousness, as well as incremental links to fashion consciousness, identity distinctiveness, fashion innovativeness, and consumers' social media engagement. By clarifying the dimensions of consumer bricolage and providing a robust instrument, we advance research on consumer bricolage and self-expressive consumption, particularly in contexts where resourcefulness and identity signaling are intertwined. For managers, the scale supports segmentation and the design of personalization pathways (e.g., modular assortments, upcycling kits, community challenges) that cultivate brand-community engagement.

我们将消费者在时尚界的拼凑概念定义为在资源有限的环境中组装、调整和个性化服装的日常实践,以表达身份,并开发一个有效的多维尺度来捕捉它。在五项研究中,我们通过定性调查、生成和筛选项目来指定结构,然后使用基于调查的分析来建立可靠的三维结构,以及收敛效度、判别效度和预测效度。所得到的量表在理论上不同于相邻的构念(如定制、独特性需求、共同创造、创新性),并显示出与时尚意识的预期关联,以及与时尚意识、身份独特性、时尚创新性和消费者社交媒体参与的增量联系。通过澄清消费者拼凑的维度并提供一个强大的工具,我们推进了消费者拼凑和自我表达消费的研究,特别是在足智多谋和身份信号交织在一起的背景下。对于管理者来说,该量表支持细分和个性化途径的设计(例如,模块化分类、升级回收工具包、社区挑战),从而培养品牌社区参与。
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引用次数: 0
Unveiling the Determinants of Continued Use of Electric Vehicles: Integrating Value-Belief-Norm and Expectation Confirmation Theories 揭示电动汽车持续使用的决定因素:整合价值-信念-规范和期望确认理论
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-07 DOI: 10.1111/ijcs.70177
Elena Higueras-Castillo, Kathrin-Monika Buhmann, Josep Rialp-Criado, Francisco Liébana-Cabanillas

This study investigates the psychological and contextual determinants influencing consumers' continued use of electric vehicles (EVs) by integrating the Value-Belief-Norm (VBN) theory with the Expectation Confirmation Theory (ECT). Using data from 434 EV users in Spain, the results confirm most hypotheses, although egoistic values and openness to change do not significantly affect environmental awareness. By focusing on post-adoption behavior, this research highlights how values, expectations fulfillment, and moral obligations jointly shape sustainable consumption decisions. The findings reveal age- and usage-related differences in post-adoption behavior, emphasizing the central role of altruistic and biospheric values. This integrative framework contributes to the understanding of sustainable consumer behavior by linking cognitive (expectation-confirmation) and normative (value-based) mechanisms. To the best of our knowledge, this is the first empirical study combining VBN and ECT to explain continued EV usage. The study provides theoretical and managerial insights for designing targeted mobility policies and enhancing user retention in emerging EV markets.

本研究结合价值信念规范(Value-Belief-Norm, VBN)理论与期望确认理论(Expectation Confirmation theory, ECT),探讨影响消费者继续使用电动车的心理因素与情境因素。使用来自西班牙434名电动汽车用户的数据,结果证实了大多数假设,尽管利己主义价值观和对变化的开放程度对环境意识没有显著影响。通过关注收养后的行为,本研究强调了价值观、期望实现和道德义务如何共同塑造可持续消费决策。研究结果揭示了收养后行为的年龄和使用相关差异,强调了利他主义和生物圈价值观的核心作用。这一综合框架通过将认知(期望-确认)和规范(基于价值的)机制联系起来,有助于理解可持续消费者行为。据我们所知,这是第一个结合VBN和ECT来解释持续使用电动汽车的实证研究。该研究为设计有针对性的出行政策和提高新兴电动汽车市场的用户留存率提供了理论和管理见解。
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引用次数: 0
Integrating E-Servicescapes and Web Atmospherics: A Systematic Literature Review Applying the TCCM Framework 整合电子服务与网络氛围:应用TCCM框架的系统文献综述
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-07 DOI: 10.1111/ijcs.70156
Kalipso Karantinou, Paraskevi Ntzoumanika

The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e-servicescapes, that exhibit overlapping definitions, inconsistent operationalizations, and limited theoretical integration. To synthesize the two research streams and generate a unified understanding of the online environment, a framework-based systematic literature review that brings together 130 studies from 122 papers and organizes the findings using the Theories-Contexts-Characteristics-Methods (TCCM) framework has been conducted. The review identifies significant differences contributing to conceptual ambiguity and inconsistent cue categorizations but strong underlying convergence between the two streams. Synthesizing these perspectives, the study introduces Kaplan and Kaplan's (1989) Preference Model as a unifying theoretical lens that categorizes online environmental cues into four perceptual dimensions: Mystery, Complexity, Coherence, and Legibility. Key findings show that these dimensions operate through distinct mechanisms: Mystery and Complexity enhance emotions, flow, and experiential engagement, while Coherence and Legibility improve clarity, strengthen attitudes, trust, and satisfaction, bringing together all different reactions that lead to behavioral responses. This integration also leads to future research directions based on the TCCM framework: solidifying a unified theoretical grounding; achieving broader contextual coverage; expanding into under-researched constructs; and improving methodological rigor through multi-method research designs. The study also provides actionable guidance for managers on how to design engaging digital environments that enhance the user experience, suggesting an actionable three-stage process roadmap.

数字化转型的快速发展增强了学术界对在线环境如何塑造客户体验和行为的兴趣。对该领域文献的彻底调查显示了其碎片化的本质,由两个并行流,网络氛围和电子服务流主导,表现出重叠的定义,不一致的操作,以及有限的理论整合。为了综合这两种研究流并产生对在线环境的统一理解,我们进行了基于框架的系统文献综述,该综述汇集了来自122篇论文的130项研究,并使用理论-背景-特征-方法(TCCM)框架组织了研究结果。这篇综述指出了显著的差异,导致概念模糊和线索分类不一致,但两种流之间存在强烈的潜在趋同。综合这些观点,本研究引入了Kaplan和Kaplan(1989)的偏好模型作为一个统一的理论视角,将网络环境线索分为四个感知维度:神秘性、复杂性、连贯性和易读性。主要研究结果表明,这些维度通过不同的机制运作:神秘性和复杂性增强情感、流动和体验参与,而连贯性和易读性提高清晰度,加强态度、信任和满意度,将所有不同的反应结合在一起,导致行为反应。这种整合也导致了未来基于TCCM框架的研究方向:巩固统一的理论基础;实现更广泛的上下文覆盖;扩展到未被研究的构念;通过多方法研究设计提高方法的严谨性。该研究还为管理人员提供了可操作的指导,指导他们如何设计引人入胜的数字环境,以增强用户体验,并提出了一个可操作的三阶段流程路线图。
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引用次数: 0
Leading Brands' Communication of Product Innovativeness to Generation Z: A Mixed-Methods Study 领先品牌对Z世代产品创新的传播:一项混合方法研究
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-07 DOI: 10.1111/ijcs.70176
Fanny Fong Yee Chan, Ben Lowe, John Ford

Despite extensive research on product innovation, comparatively little attention has been given to how product innovativeness is or ought to be communicated to young consumers. This study systematically analyzes 700 newly released videos from S&P 500 consumer brands to examine how innovativeness cues are incorporated into their communications for new products. Findings reveal that the majority of these videos focus on imitative or incremental innovations rather than radical ones. Among the innovativeness cues, “relative advantage” was most frequently featured, whereas “technological novelty” appeared least often. These cues also tend to align with specific advertising appeals. To gain deeper understanding into young audiences' perceptions, the video analysis was complemented by 18 focus group interviews with Generation Z consumers aged 18–28. The results suggest that the innovativeness cue “coolness” is more appropriately captured by the broader and more inclusive term “emotional arousal,” while a new cue, “trendy/timely,” emerged from the analysis. Informants recommended employing a comparative advertising approach and emphasizing emotional arousal when communicating product innovativeness. These findings extend the literature on product innovativeness communication and offer valuable insights for practitioners seeking effective strategies to convey and enhance the perceived innovativeness of new products to younger consumer cohorts.

尽管对产品创新进行了广泛的研究,但相对较少的关注是如何将产品创新传达给年轻消费者。本研究系统地分析了700个新发布的标准普尔500消费品牌的视频,以研究如何将创新线索纳入他们的新产品宣传中。研究结果显示,这些视频大多侧重于模仿或渐进式创新,而不是激进的创新。在创新线索中,“相对优势”出现的频率最高,而“技术新颖性”出现的频率最低。这些线索也倾向于与特定的广告吸引力保持一致。为了更深入地了解年轻受众的看法,在视频分析的基础上,还对18位18 - 28岁的Z世代消费者进行了焦点小组访谈。结果表明,创新暗示“酷”更适合用更广泛、更包容的术语“情绪唤起”来捕捉,而分析中出现了一个新的暗示“新潮/及时”。举报人建议采用比较广告的方法,在宣传产品创新时强调情感唤起。这些发现扩展了产品创新传播的文献,并为从业者寻求有效的策略来向年轻消费者群体传达和增强新产品的感知创新性提供了宝贵的见解。
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引用次数: 0
Understanding Tourists' Environmental Behavior Through the Lens of Willingness to Change and Motivational Factors 从改变意愿和动机因素看游客的环境行为
IF 7.6 2区 管理学 Q1 BUSINESS Pub Date : 2026-01-07 DOI: 10.1111/ijcs.70172
Millo Yaja, Pinosh Kumar Hajoary, M. Thenmozhi, Anuj Kumar

The study investigates the determinants of responsible tourist behavior within the context of ecotourism destinations. In this study, the mediation test uncovers that three core factors—environmental consciousness, willingness to change, and motivational drivers—all contribute significantly to responsible practices at an ecotourism destination. The study finds that personal values, moral responsibility, a love of being eco-friendly, the motive to inspire, and the desire to recommend are strong primary motivational factors that directly influence tourist behavior, which then leads to responsible practices. Results will help the service providers implement eco-friendly infrastructure to enhance tourists' willingness to adopt sustainable practices. Our findings highlight the importance of psychological readiness for willingness to change, which bridges perception and action for responsible practices, particularly when interventions target motivational factors that influence eco-friendly choices. The study contributes to developing ecotourism destinations that align with Sustainable Development Goal (SDG) 12, which talks about conscious consumption and production, and it also expands the understanding of the pro-environmental behaviors of tourists to reduce carbon footprint.

本研究调查了生态旅游目的地环境下负责任的游客行为的决定因素。在本研究中,中介检验发现三个核心因素——环境意识、改变意愿和动机驱动因素——都对生态旅游目的地的负责任行为有显著贡献。研究发现,个人价值观、道德责任、对环保的热爱、激励的动机和推荐的愿望是直接影响游客行为的强大的主要动机因素,从而导致负责任的行为。研究结果将有助于服务提供商实施生态友好型基础设施,以增强游客采用可持续实践的意愿。我们的研究结果强调了愿意改变的心理准备的重要性,它连接了负责任的实践的感知和行动,特别是当干预针对影响生态友好选择的动机因素时。该研究有助于开发符合可持续发展目标(SDG) 12的生态旅游目的地,该目标讨论了有意识的消费和生产,并扩展了对游客减少碳足迹的亲环境行为的理解。
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International Journal of Consumer Studies
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