Pub Date : 2024-03-14DOI: 10.1177/00027642241236173
Joel Potter, William Wethington
This paper explores how a sports superstar’s popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association’s major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995–2022). Tiger Woods’ major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this writing). Thus, we are able to specifically examine how this singular superstar has aged in terms of popularity over an extended time frame. Given that golf is an individual sport in which there are no externality effects from teammates that might confound the analysis, our current setting provides an ideal natural experiment where we can simultaneously account for superstar effects relating to participation, performance, and longevity. Our results suggest that Woods was most popular at the beginning of his career, and that, after controlling for productivity and other relevant factors, his popularity has subsequently waned. Even though Tiger Woods remains the most popular golfer in the world, his impact on viewership has continued to lessen as his career has progressed.
{"title":"The Economics of an Aging Superstar’s Popularity: The Case of Tiger Woods","authors":"Joel Potter, William Wethington","doi":"10.1177/00027642241236173","DOIUrl":"https://doi.org/10.1177/00027642241236173","url":null,"abstract":"This paper explores how a sports superstar’s popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association’s major events (i.e., the Masters, U.S. Open, PGA Championship, and the British Open; 1995–2022). Tiger Woods’ major career has spanned this precise time frame, as his first major event was the 1995 Masters and his last major in which he made the cut was the 2022 Masters (at the time of this writing). Thus, we are able to specifically examine how this singular superstar has aged in terms of popularity over an extended time frame. Given that golf is an individual sport in which there are no externality effects from teammates that might confound the analysis, our current setting provides an ideal natural experiment where we can simultaneously account for superstar effects relating to participation, performance, and longevity. Our results suggest that Woods was most popular at the beginning of his career, and that, after controlling for productivity and other relevant factors, his popularity has subsequently waned. Even though Tiger Woods remains the most popular golfer in the world, his impact on viewership has continued to lessen as his career has progressed.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"1 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-14DOI: 10.1177/00027642241231318
D. R. Gina Sissoko, Sheharyar Hussain, Kristina Arevalo, Wiston Rodriguez, Saniya Soni, Emerson Tejeda, Kevin L. Nadal
This article examines the manifestation of colorism toward Brown Asians through Microaggression Theory. Colorism has been defined as a stratification system based on skin tone, where those with the lightest skin tones are granted the most privileges, whereas those with the darkest are granted the least. Colorism impacts Asian Americans across domains, including education, employment, family relations, body image, and marital prospects. Brown Asians are particularly vulnerable to colorism and associated behaviors, as evidenced by the fact that South Asian countries house the largest skin bleaching markets. However, due to the historical aggregation of data on Asian American groups, research has traditionally focused on lighter-skinned East Asians, and experiences of darker-skinned Asians (i.e., South and Southeast Asians) remain largely obscured. This article describes the historical obscuring of colorism within Asian and American communities and utilizes Microaggression Theory to describe the potential manifestation of colorism toward Brown Asian communities. We propose five themes of colorist microaggressions Brown Asians may experience: (a) Invisibility & Exclusion, and Authenticity (b) Assumptions of Beauty and Desirability, (c) Assumptions of Inferior Status or Intellect, (d) Assumptions of Deviance and Criminality, and (e) Internalized Microaggressions. Furthermore, we discuss additional considerations in studies of Brown Asian experiences, including cultural, historical, and ethnic heterogeneity, intersectionality, and experiences within organizations and institutions.
{"title":"Colorist Microaggressions and Brown Asian Americans: Implications for Behavioral Science","authors":"D. R. Gina Sissoko, Sheharyar Hussain, Kristina Arevalo, Wiston Rodriguez, Saniya Soni, Emerson Tejeda, Kevin L. Nadal","doi":"10.1177/00027642241231318","DOIUrl":"https://doi.org/10.1177/00027642241231318","url":null,"abstract":"This article examines the manifestation of colorism toward Brown Asians through Microaggression Theory. Colorism has been defined as a stratification system based on skin tone, where those with the lightest skin tones are granted the most privileges, whereas those with the darkest are granted the least. Colorism impacts Asian Americans across domains, including education, employment, family relations, body image, and marital prospects. Brown Asians are particularly vulnerable to colorism and associated behaviors, as evidenced by the fact that South Asian countries house the largest skin bleaching markets. However, due to the historical aggregation of data on Asian American groups, research has traditionally focused on lighter-skinned East Asians, and experiences of darker-skinned Asians (i.e., South and Southeast Asians) remain largely obscured. This article describes the historical obscuring of colorism within Asian and American communities and utilizes Microaggression Theory to describe the potential manifestation of colorism toward Brown Asian communities. We propose five themes of colorist microaggressions Brown Asians may experience: (a) Invisibility & Exclusion, and Authenticity (b) Assumptions of Beauty and Desirability, (c) Assumptions of Inferior Status or Intellect, (d) Assumptions of Deviance and Criminality, and (e) Internalized Microaggressions. Furthermore, we discuss additional considerations in studies of Brown Asian experiences, including cultural, historical, and ethnic heterogeneity, intersectionality, and experiences within organizations and institutions.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"38 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-13DOI: 10.1177/00027642241235828
Jeremy M. Losak, Andrew P. Weinbach, Rodney J. Paul
The behavior of informed traders, or “smart money,” in sports betting markets has long been of interest to researchers. In this paper, we focus specifically on the behavior of smart money in Major League Baseball (MLB) daily fantasy sports (DFS) contests to determine whether they avoid cognitive-behavioral biases to increase their expected earnings. Specifically, we investigate whether smart money avoids the hot hand bias, where individuals tend to overestimate the likelihood of success for players on a hot streak. Using a dataset of MLB DFS contests, we find that winning lineups have lower usage rates for players exhibiting the hot hand compared to losing lineups. This suggests that smart money identifies and fades the hot hand strategy to increase their expected earnings.
{"title":"Does Smart Money Believe in the Hot Hand? Evidence From Daily Fantasy Baseball","authors":"Jeremy M. Losak, Andrew P. Weinbach, Rodney J. Paul","doi":"10.1177/00027642241235828","DOIUrl":"https://doi.org/10.1177/00027642241235828","url":null,"abstract":"The behavior of informed traders, or “smart money,” in sports betting markets has long been of interest to researchers. In this paper, we focus specifically on the behavior of smart money in Major League Baseball (MLB) daily fantasy sports (DFS) contests to determine whether they avoid cognitive-behavioral biases to increase their expected earnings. Specifically, we investigate whether smart money avoids the hot hand bias, where individuals tend to overestimate the likelihood of success for players on a hot streak. Using a dataset of MLB DFS contests, we find that winning lineups have lower usage rates for players exhibiting the hot hand compared to losing lineups. This suggests that smart money identifies and fades the hot hand strategy to increase their expected earnings.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"107 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-08DOI: 10.1177/00027642241235838
Anca Anton
This study addresses the knowledge and research gaps regarding the “other customer” concept within the consumer–brand identification paradigm, drawing on branding and consumer behavior theories. We consider the “other customer” as the other customers of a brand from the perspective of an individual (focal customer) using or simply assessing the brand. We take into account both how the focal customer is influenced by other customers and how the focal customer perceives those other customers. While the concept is traditionally associated with the service industries, we expand its relevance to product brands. We use Social Identity Theory, Social Comparison Theory, and Other Customer Perception to identify how Gen Z focal consumers construct the image of other consumers of international brands at national level. A mixed-method approach was developed, bringing together MMCA (multimodal content analysis), perceptual mapping regarding brand image, and other customer perceived attributes, as well as a survey addressing (a) focal customer–other customer–brand identification perceived similarity and (b) perceived influence of sustainability on purchase behavior. MMCA was performed on a corpus of 236 other customer profiles of Nike and Adidas, consisting of a visual component and a textual description. The profiles were developed by a convenience sample of 147 Romanian Gen Z young adults. The results show that: (a) The national specificity and history of the brand can lead to diverging, local other customer profiles that might be accepted or rejected based on the desirability and similarity perceived by the focal customer; (b) The other customer is used as a form of self-evaluation carried out by the focal customer (Gen Z consistently evaluates downward some of the other customers as a way to curate self-esteem and avoid identification with profiles they consider undesirable or unsuitable for their own self-image); and (3) The connection perceivable at international level between brand sustainability as a purchase pre-condition and Gen Z customers is not universal and should be re-evaluated based on local realities. At theoretical level, this study contributes to the advancement of the “other customer” concept; at a practical level, it advocates for the inclusion of an “other customer communication strategy” into the marketing communication mix.
本研究借鉴了品牌和消费者行为理论，填补了消费者-品牌识别范式中有关 "其他顾客 "概念的知识和研究空白。我们认为，"其他顾客 "是指从个人（焦点顾客）使用或简单评估品牌的角度来看品牌的其他顾客。我们既要考虑焦点顾客如何受到其他顾客的影响，也要考虑焦点顾客如何看待这些其他顾客。虽然这一概念传统上与服务行业相关，但我们将其相关性扩展到了产品品牌。我们运用社会认同理论、社会比较理论和其他顾客感知理论来确定 Z 世代的焦点消费者如何在国家层面上构建国际品牌的其他消费者形象。我们开发了一种混合方法，将 MMCA（多模态内容分析）、有关品牌形象的感知图谱和其他客户感知属性，以及针对（a）焦点客户-其他客户-品牌识别感知相似性和（b）可持续发展对购买行为的感知影响的调查结合在一起。MMCA 是在耐克和阿迪达斯的 236 份其他客户档案语料库中进行的，包括视觉部分和文字描述。这些客户档案是由 147 名罗马尼亚 Z 世代年轻人组成的便利样本开发的。结果显示(a) 品牌的民族特色和历史可能会导致不同的本地其他顾客特征，这些特征可能会根据焦点顾客认为的可取性和相似性而被接受或拒绝；(b) 其他顾客被用作重点顾客进行自我评价的一种形式（Z 世代始终将一些其他顾客的评价向下调整，以此来增强自尊，避免与他们认为不理想或不适合自己的自我形象的人产生认同感）；以及 (3) 在国际层面上，作为购买前提条件的品牌可持续性与 Z 世代顾客之间可感知的联系并不具有普遍性，应根据当地实际情况重新评估。在理论层面上，本研究有助于推进 "其他顾客 "概念的发展；在实践层面上，本研究提倡将 "其他顾客传播战略 "纳入营销传播组合。
{"title":"“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach","authors":"Anca Anton","doi":"10.1177/00027642241235838","DOIUrl":"https://doi.org/10.1177/00027642241235838","url":null,"abstract":"This study addresses the knowledge and research gaps regarding the “other customer” concept within the consumer–brand identification paradigm, drawing on branding and consumer behavior theories. We consider the “other customer” as the other customers of a brand from the perspective of an individual (focal customer) using or simply assessing the brand. We take into account both how the focal customer is influenced by other customers and how the focal customer perceives those other customers. While the concept is traditionally associated with the service industries, we expand its relevance to product brands. We use Social Identity Theory, Social Comparison Theory, and Other Customer Perception to identify how Gen Z focal consumers construct the image of other consumers of international brands at national level. A mixed-method approach was developed, bringing together MMCA (multimodal content analysis), perceptual mapping regarding brand image, and other customer perceived attributes, as well as a survey addressing (a) focal customer–other customer–brand identification perceived similarity and (b) perceived influence of sustainability on purchase behavior. MMCA was performed on a corpus of 236 other customer profiles of Nike and Adidas, consisting of a visual component and a textual description. The profiles were developed by a convenience sample of 147 Romanian Gen Z young adults. The results show that: (a) The national specificity and history of the brand can lead to diverging, local other customer profiles that might be accepted or rejected based on the desirability and similarity perceived by the focal customer; (b) The other customer is used as a form of self-evaluation carried out by the focal customer (Gen Z consistently evaluates downward some of the other customers as a way to curate self-esteem and avoid identification with profiles they consider undesirable or unsuitable for their own self-image); and (3) The connection perceivable at international level between brand sustainability as a purchase pre-condition and Gen Z customers is not universal and should be re-evaluated based on local realities. At theoretical level, this study contributes to the advancement of the “other customer” concept; at a practical level, it advocates for the inclusion of an “other customer communication strategy” into the marketing communication mix.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"42 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-07DOI: 10.1177/00027642241235826
Po-Lin Pan, Manu Bhandari, Juan Meng
Healthy eating is critical to consumers’ overall health. The purpose of this study was to examine body mass index (BMI), obesity knowledge, and self-efficacy, along with online nutrition information seeking (ONIS), as antecedents to healthy food purchase (HFP) in a moderated mediation model. An online survey was conducted using Amazon Mechanical Turk to recruit 897 participants, with 484 women and 380 men. A moderated mediation analysis was then used to explore the mediating effect of ONIS, and the moderating effects of obesity knowledge and self-efficacy. Results found the impact of ONIS on HFP was significantly generated by obesity knowledge but not by BMI. Both ONIS and self-efficacy yielded individual and interactive effects on HFP, and ONIS did not only generate a direct effect on HFP but also interacted with self-efficacy for HFP. Practically, it was suggested that online health information should be strategically crafted to promote healthy eating behavior, given that consumers in various health conditions were activated to purchase heathier foods via ONIS. Through the ONIS’s mediation of the relationship between obesity knowledge and HFP, consumers with poor obesity knowledge would be cultivated well to further develop their better eating habits.
{"title":"Toward an Integrated Model of Healthy Food Purchase via the Impact of Online Nutrition Information Seeking","authors":"Po-Lin Pan, Manu Bhandari, Juan Meng","doi":"10.1177/00027642241235826","DOIUrl":"https://doi.org/10.1177/00027642241235826","url":null,"abstract":"Healthy eating is critical to consumers’ overall health. The purpose of this study was to examine body mass index (BMI), obesity knowledge, and self-efficacy, along with online nutrition information seeking (ONIS), as antecedents to healthy food purchase (HFP) in a moderated mediation model. An online survey was conducted using Amazon Mechanical Turk to recruit 897 participants, with 484 women and 380 men. A moderated mediation analysis was then used to explore the mediating effect of ONIS, and the moderating effects of obesity knowledge and self-efficacy. Results found the impact of ONIS on HFP was significantly generated by obesity knowledge but not by BMI. Both ONIS and self-efficacy yielded individual and interactive effects on HFP, and ONIS did not only generate a direct effect on HFP but also interacted with self-efficacy for HFP. Practically, it was suggested that online health information should be strategically crafted to promote healthy eating behavior, given that consumers in various health conditions were activated to purchase heathier foods via ONIS. Through the ONIS’s mediation of the relationship between obesity knowledge and HFP, consumers with poor obesity knowledge would be cultivated well to further develop their better eating habits.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"32 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140073944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-07DOI: 10.1177/00027642241235829
Dustin R. White, Ben O. Smith
In order to prevent batters from hitting a pitch, pitchers must decide on a strategic balance of many different pitch types. While each pitcher has preferred pitches (likely those with which he is most confident), he cannot over-utilize his dominant pitches, or batters will be able to gain a strategic advantage in trying to put the ball into play. We analyze Major League Baseball (MLB) pitch data from 2008 to 2018 in order to determine whether or not MLB pitchers are able to reach the theorized mixed-strategy Nash equilibrium given the pitcher’s skill in utilizing each type of pitch. Our data suggests that MLB pitchers are in fact rational, and succeed in reaching the mixed-strategy Nash Equilibrium.
{"title":"Changing It Up: Determining the Nash Equilibria for Major League Baseball Pitchers","authors":"Dustin R. White, Ben O. Smith","doi":"10.1177/00027642241235829","DOIUrl":"https://doi.org/10.1177/00027642241235829","url":null,"abstract":"In order to prevent batters from hitting a pitch, pitchers must decide on a strategic balance of many different pitch types. While each pitcher has preferred pitches (likely those with which he is most confident), he cannot over-utilize his dominant pitches, or batters will be able to gain a strategic advantage in trying to put the ball into play. We analyze Major League Baseball (MLB) pitch data from 2008 to 2018 in order to determine whether or not MLB pitchers are able to reach the theorized mixed-strategy Nash equilibrium given the pitcher’s skill in utilizing each type of pitch. Our data suggests that MLB pitchers are in fact rational, and succeed in reaching the mixed-strategy Nash Equilibrium.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"25 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-06DOI: 10.1177/00027642241235832
Franklin G. Mixon, Richard J. Cebula
This study extends prior research on the relationship between surf break quality and the degree of localism exhibited by surf gangs in at least three ways. First, it adopts Surfline.com’s latest data on California’s surf breaks in order to re-examine whether or not the level of localism displayed by California’s surf gangs is a positive function of the quality and crowdedness of surf breaks. Second, it is the first to explore the relationship between surf break seasonality, measured as the number of months each year that weather and climatic conditions allow a surf break to be accessed, and the degree of localism displayed by surf gangs in the area. Third, it explores how the presence of sharks impacts the degree of localism displayed by surf gangs. Econometric results support the expected positive individual relationships between surf break quality and congestion and the degree of localism at surf breaks. However, no evidence of a relationship between surf break seasonality and surf break localism is reported, whereas that between the presence of sharks at a surf break and surf gang activity is unexpectedly positive. The former of these two findings likely result from relatively low variability in the seasonality data, whereas the latter likely stems from collinearity between the presence of natural hazards (e.g., rocks and reef) that increase the quality of both surf breaks and habitats for sharks’ prey.
{"title":"Seasons, Sharks, and Local Control of the Surfing Commons: New Evidence from the Surf Gangs of California","authors":"Franklin G. Mixon, Richard J. Cebula","doi":"10.1177/00027642241235832","DOIUrl":"https://doi.org/10.1177/00027642241235832","url":null,"abstract":"This study extends prior research on the relationship between surf break quality and the degree of localism exhibited by surf gangs in at least three ways. First, it adopts Surfline.com’s latest data on California’s surf breaks in order to re-examine whether or not the level of localism displayed by California’s surf gangs is a positive function of the quality and crowdedness of surf breaks. Second, it is the first to explore the relationship between surf break seasonality, measured as the number of months each year that weather and climatic conditions allow a surf break to be accessed, and the degree of localism displayed by surf gangs in the area. Third, it explores how the presence of sharks impacts the degree of localism displayed by surf gangs. Econometric results support the expected positive individual relationships between surf break quality and congestion and the degree of localism at surf breaks. However, no evidence of a relationship between surf break seasonality and surf break localism is reported, whereas that between the presence of sharks at a surf break and surf gang activity is unexpectedly positive. The former of these two findings likely result from relatively low variability in the seasonality data, whereas the latter likely stems from collinearity between the presence of natural hazards (e.g., rocks and reef) that increase the quality of both surf breaks and habitats for sharks’ prey.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"18 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140074079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-06DOI: 10.1177/00027642241235814
Simon Medcalfe
Sporting contests are designed to elicit an effort from contestants. Well-designed contests have beneficial behavioral responses of competitors such as increased effort which results in higher quality of competition. However, poorly designed contests may not reward the best competitor or may elicit unethical behaviors. This article reviews the literature on sporting contest design, paying particular attention to empirical studies over the last 20 years. Topic areas include different contest designs in a single sport, scheduling of contests and individual games, contest rule changes and game rule changes, and unintended behavioral consequences of sporting contest design.
{"title":"Behavioral Responses to Sporting Contest Design: A Review of the Literature","authors":"Simon Medcalfe","doi":"10.1177/00027642241235814","DOIUrl":"https://doi.org/10.1177/00027642241235814","url":null,"abstract":"Sporting contests are designed to elicit an effort from contestants. Well-designed contests have beneficial behavioral responses of competitors such as increased effort which results in higher quality of competition. However, poorly designed contests may not reward the best competitor or may elicit unethical behaviors. This article reviews the literature on sporting contest design, paying particular attention to empirical studies over the last 20 years. Topic areas include different contest designs in a single sport, scheduling of contests and individual games, contest rule changes and game rule changes, and unintended behavioral consequences of sporting contest design.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"36 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140073942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-04DOI: 10.1177/00027642241235818
Thomas R. Sadler
This article investigates the collective action problem in the name, image, and likeness (NIL) era. By allowing college athletes to profit from their NIL through endorsements, sponsorships, and social media presence, athletes may now receive unlimited monetary benefits for their participation in college sports. But a collection action problem exists. Although all universities benefit from the NIL landscape, they do not have to disclose their NIL data. In addressing this problem, the article finds that, when athletic departments are selfish, defection from a position of cooperation exists as a dominant strategy. An emerging social norm of information disclosure is insufficient to provide an incentive for disclosure.
{"title":"Economics of the Name, Image, and Likeness Landscape: Payoffs, Social Norms, and the Collective Action Problem","authors":"Thomas R. Sadler","doi":"10.1177/00027642241235818","DOIUrl":"https://doi.org/10.1177/00027642241235818","url":null,"abstract":"This article investigates the collective action problem in the name, image, and likeness (NIL) era. By allowing college athletes to profit from their NIL through endorsements, sponsorships, and social media presence, athletes may now receive unlimited monetary benefits for their participation in college sports. But a collection action problem exists. Although all universities benefit from the NIL landscape, they do not have to disclose their NIL data. In addressing this problem, the article finds that, when athletic departments are selfish, defection from a position of cooperation exists as a dominant strategy. An emerging social norm of information disclosure is insufficient to provide an incentive for disclosure.","PeriodicalId":48360,"journal":{"name":"American Behavioral Scientist","volume":"23 1","pages":""},"PeriodicalIF":3.2,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140032873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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