A tradeoff lies between inclusiveness and economic efficiency in meeting the Sustainable Development Goals such as poverty reduction, food security, and climate resilience. Vertical coordination between agribusinesses and farmers, in tandem with corporate social responsibility, has been perceived as an approach to surmount such tradeoff from a micro perspective. In a localized context of developing economies, the vertical coordination with farmers is reducible to a path for agribusinesses towards inclusive local value chain development (LVCD) at the grassroots level. However, few models are documented for agribusiness managers to refer to in practice. This study harnesses the Techlex Group and its pig business as a case, zooming in on the vertical coordination of agribusiness and vulnerable smallholders in lagging rural areas of China. Based on an overview of China’s pig industry and Techlex’s value chain, this study highlights three inclusive models and their alternatives for the LVCD. Though proffered in the Chinese context, those models can enrich the LVCD toolkit and be attuned to fit a different scenario.
{"title":"Techlex: a corporate practice to initiate inclusive agri-food value chain development in China","authors":"Yunyi Zhou, Song Hu, Kevin Z. Chen","doi":"10.22434/ifamr2021.0097","DOIUrl":"https://doi.org/10.22434/ifamr2021.0097","url":null,"abstract":"A tradeoff lies between inclusiveness and economic efficiency in meeting the Sustainable Development Goals such as poverty reduction, food security, and climate resilience. Vertical coordination between agribusinesses and farmers, in tandem with corporate social responsibility, has been perceived as an approach to surmount such tradeoff from a micro perspective. In a localized context of developing economies, the vertical coordination with farmers is reducible to a path for agribusinesses towards inclusive local value chain development (LVCD) at the grassroots level. However, few models are documented for agribusiness managers to refer to in practice. This study harnesses the Techlex Group and its pig business as a case, zooming in on the vertical coordination of agribusiness and vulnerable smallholders in lagging rural areas of China. Based on an overview of China’s pig industry and Techlex’s value chain, this study highlights three inclusive models and their alternatives for the LVCD. Though proffered in the Chinese context, those models can enrich the LVCD toolkit and be attuned to fit a different scenario.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"7 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80122384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social preference theory highlights an alternative explanation for consumption choices that are not consistent with rational economic decision making. In the current research, social preference theorizing is advanced by highlighting consumers’ exposure to developing countries (international exposure) as a factor that increases disposition to support fairtrade. The study shows that internationally exposed consumers through direct and indirect means demonstrate social concern by engaging in fairtrade food purchasing behaviour. Managers employing social preference appeals could prioritise internationally exposed consumers and heighten perceptions of equality restoration for a global reference group. The results imply that fairtrade marketers and public policymakers should highlight the benefits of fairtrade products to promote global equity.
{"title":"Promoting global well-being through fairtrade food: the role of international exposure","authors":"F. Yamoah, D. Yawson","doi":"10.22434/ifamr2021.0078","DOIUrl":"https://doi.org/10.22434/ifamr2021.0078","url":null,"abstract":"Social preference theory highlights an alternative explanation for consumption choices that are not consistent with rational economic decision making. In the current research, social preference theorizing is advanced by highlighting consumers’ exposure to developing countries (international exposure) as a factor that increases disposition to support fairtrade. The study shows that internationally exposed consumers through direct and indirect means demonstrate social concern by engaging in fairtrade food purchasing behaviour. Managers employing social preference appeals could prioritise internationally exposed consumers and heighten perceptions of equality restoration for a global reference group. The results imply that fairtrade marketers and public policymakers should highlight the benefits of fairtrade products to promote global equity.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"27 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87339757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Danny Yang, Xiaoli Wang, Yung-chi Tang, Zimin Liu, Xiaohua Yu
It is vital to evaluate the effects of China’s farmland certification programme on farmers’ economic welfare and clarify the impact mechanism. This paper uses the China Labour Dynamics Survey (2014, 2016),1 building endogenous switching regression and endogenous switching probit models to test the impact of the farmland certification programme on farmers’ net agricultural income and poverty status after correcting for endogeneity. A robustness analysis is conducted applying instrumental variable and propensity score matching methods. The results indicate that the farmland certification programme can significantly increase farmer households’ economic welfare, including an 83.10% improvement in agricultural net income and a 3.17% reduction in poverty. Farmland certification also prompts farmers to allocate more resources to agriculture and reduces poverty by increasing farmers’ agricultural income. This study presents a constructive evaluation of the performance of China’s farmland certification policy, providing a strong theoretical and empirical foundation and a useful policy reference for consolidating the achievements of poverty alleviation and effectively linking rural revitalisation.
{"title":"How has the new round of farmland certification in China affected farmers’ economic welfare?","authors":"Danny Yang, Xiaoli Wang, Yung-chi Tang, Zimin Liu, Xiaohua Yu","doi":"10.22434/ifamr2022.0009","DOIUrl":"https://doi.org/10.22434/ifamr2022.0009","url":null,"abstract":"It is vital to evaluate the effects of China’s farmland certification programme on farmers’ economic welfare and clarify the impact mechanism. This paper uses the China Labour Dynamics Survey (2014, 2016),1 building endogenous switching regression and endogenous switching probit models to test the impact of the farmland certification programme on farmers’ net agricultural income and poverty status after correcting for endogeneity. A robustness analysis is conducted applying instrumental variable and propensity score matching methods. The results indicate that the farmland certification programme can significantly increase farmer households’ economic welfare, including an 83.10% improvement in agricultural net income and a 3.17% reduction in poverty. Farmland certification also prompts farmers to allocate more resources to agriculture and reduces poverty by increasing farmers’ agricultural income. This study presents a constructive evaluation of the performance of China’s farmland certification policy, providing a strong theoretical and empirical foundation and a useful policy reference for consolidating the achievements of poverty alleviation and effectively linking rural revitalisation.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"7 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85307837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A market-oriented reform of China’s 2016 Temporary Purchase and Storage Policy (TPSP) is important for improving the price-forming mechanism of maize. Using monthly, province-level panel data and a dynamic spatial econometric model, this study distinguishes the heterogeneous spatial price transmissions of maize under officially supportive and market-oriented regimes. Our empirical results show that the spatial transmission of maize prices was remarkably distorted under the TPSP. Simultaneously, its market-oriented reform has greatly reduced regional price differences and generated a more flexible and much smoother spatial price transmission. The reform provides important insights for improving agricultural support regimes for other products in China.
{"title":"Agricultural support and spatial price transmission: evidence from China’s maize sector","authors":"Jiawu Dai, Yuchen Feng, Yan Wang, Xiuqing Wang","doi":"10.22434/ifamr2021.0160","DOIUrl":"https://doi.org/10.22434/ifamr2021.0160","url":null,"abstract":"A market-oriented reform of China’s 2016 Temporary Purchase and Storage Policy (TPSP) is important for improving the price-forming mechanism of maize. Using monthly, province-level panel data and a dynamic spatial econometric model, this study distinguishes the heterogeneous spatial price transmissions of maize under officially supportive and market-oriented regimes. Our empirical results show that the spatial transmission of maize prices was remarkably distorted under the TPSP. Simultaneously, its market-oriented reform has greatly reduced regional price differences and generated a more flexible and much smoother spatial price transmission. The reform provides important insights for improving agricultural support regimes for other products in China.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"4 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75315343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, A. Ong, Xiaoning Chen
Food waste (FW) has been increasingly recognized as a severe environmental, social, and economic problem. Therefore, it should be tackled innovatively by analyzing and synthesizing existing solutions. This study aims to achieve a comprehensive understanding of different social innovation measures adopted for reducing FW using a systematic literature review. After locating, collecting, evaluating, and analyzing 50 publications from four databases, we conclude that social innovation activities such as digital food-sharing platforms, social supermarkets, solidarity stores, and food rescue hubs are widely deployed in different FW reduction processes. Based on the findings, we synthesized several research gaps and proposed corresponding future research directions related to research methodology, country, food redistribution, food rescue, food donation, and food sharing. These directions include conducting research to develop suitable key performance indicators to evaluate the performance of digital food-sharing platforms, linking with specific theory to conduct empirical research on partnership analysis regarding social supermarkets, and investigating the structure of multiplex relations among different participants in the food rescue activities using social network analysis. We suggest that more keywords should be scrutinized and included when searching publications in future research as keyword selection is subjective.
{"title":"Reducing food waste from social innovation perspective: a review of measures, research gaps and future directions","authors":"Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, A. Ong, Xiaoning Chen","doi":"10.22434/ifamr2022.0006","DOIUrl":"https://doi.org/10.22434/ifamr2022.0006","url":null,"abstract":"Food waste (FW) has been increasingly recognized as a severe environmental, social, and economic problem. Therefore, it should be tackled innovatively by analyzing and synthesizing existing solutions. This study aims to achieve a comprehensive understanding of different social innovation measures adopted for reducing FW using a systematic literature review. After locating, collecting, evaluating, and analyzing 50 publications from four databases, we conclude that social innovation activities such as digital food-sharing platforms, social supermarkets, solidarity stores, and food rescue hubs are widely deployed in different FW reduction processes. Based on the findings, we synthesized several research gaps and proposed corresponding future research directions related to research methodology, country, food redistribution, food rescue, food donation, and food sharing. These directions include conducting research to develop suitable key performance indicators to evaluate the performance of digital food-sharing platforms, linking with specific theory to conduct empirical research on partnership analysis regarding social supermarkets, and investigating the structure of multiplex relations among different participants in the food rescue activities using social network analysis. We suggest that more keywords should be scrutinized and included when searching publications in future research as keyword selection is subjective.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"78 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89238371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Afrika Onguko Okello, D. Otieno, J. Nzuma, M. Kidoido, C. Tanga
The cost of chicken production in developing countries is 300% higher than in developed nations. Overreliance on the key protein feed ingredients especially soybean and fishmeal (SFM) that are characterized by rising food-feed competition and supply chain impediments exacerbate the situation. The use of insect protein as a sustainable alternative protein source has attracted global attention recently. However, there is a dearth of empirical insights on farmers’ preferences for commercial insect-based feed for chicken production in Sub-Saharan Africa. This study evaluated farmers’ willingness to pay for attributes of insect-based commercial chicken feed in Kenya using a choice experiment based on a survey of 314 predominantly chicken farmers. Results show that the farmers are willing to pay premium prices ranging between US$ 0.35 and US$ 3.45 for insect-based feed in the form of either pellets or mash, feed explicitly labelled as containing insects, insect protein feed mixed with SFM and dark-colored feed. These findings provide evidence for multi-stakeholder collaborations to facilitate the creation of an inclusive insect-based feed regulatory framework for sustainable feed and chicken production.
{"title":"Smallholder farmers’ willingness to pay for commercial insect-based chicken feed in Kenya","authors":"Afrika Onguko Okello, D. Otieno, J. Nzuma, M. Kidoido, C. Tanga","doi":"10.22434/ifamr2022.0047","DOIUrl":"https://doi.org/10.22434/ifamr2022.0047","url":null,"abstract":"The cost of chicken production in developing countries is 300% higher than in developed nations. Overreliance on the key protein feed ingredients especially soybean and fishmeal (SFM) that are characterized by rising food-feed competition and supply chain impediments exacerbate the situation. The use of insect protein as a sustainable alternative protein source has attracted global attention recently. However, there is a dearth of empirical insights on farmers’ preferences for commercial insect-based feed for chicken production in Sub-Saharan Africa. This study evaluated farmers’ willingness to pay for attributes of insect-based commercial chicken feed in Kenya using a choice experiment based on a survey of 314 predominantly chicken farmers. Results show that the farmers are willing to pay premium prices ranging between US$ 0.35 and US$ 3.45 for insect-based feed in the form of either pellets or mash, feed explicitly labelled as containing insects, insect protein feed mixed with SFM and dark-colored feed. These findings provide evidence for multi-stakeholder collaborations to facilitate the creation of an inclusive insect-based feed regulatory framework for sustainable feed and chicken production.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"15 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74352593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dabasis Sharma, Mohammad Jahangir Alam, I. A. Begum, A. McKenzie
Analyzing governance structure is considered important when designing development interventions in the value chain. The objective of this paper was to explore the governance structure (GS) in cauliflower and tomato value chain, specifically the types of GS followed by the farmers and factors behind these choices. The two-stage random sampling procedure was used to collect data from 100 farmers whereas 60 traders were surveyed purposively for this study. Multinomial logit model was used to analyze the factors affecting farmer’s choice of GS. Trader’s perceptions regarding internal and external governance as well as good governance indicators were assessed by utilizing non-parametric test. Cauliflower and tomato farmers were involved in practicing spot market, relational, farmer’s association and outgrowing scheme-based GS. The results showed that the probability to choose relational, outgrowing scheme and farmer’s association-based GS were significantly affected by education of farmers, distance to the nearest market, access to extension services, access to price information, trust commitment, transaction specific investment, preferences of diversification, farm size, transactional uncertainty, and access to producer’s cooperative. Wilcoxon-Mann-Whitney-U test established trader’s dissimilation towards governance indicators. The study suggests that smallholder farmers need to be well organized and coordination mechanisms among all stakeholders should be increased.
{"title":"Factors affecting the choice of governance structure along the vegetable value chain in Bangladesh","authors":"Dabasis Sharma, Mohammad Jahangir Alam, I. A. Begum, A. McKenzie","doi":"10.22434/ifamr2021.0131","DOIUrl":"https://doi.org/10.22434/ifamr2021.0131","url":null,"abstract":"Analyzing governance structure is considered important when designing development interventions in the value chain. The objective of this paper was to explore the governance structure (GS) in cauliflower and tomato value chain, specifically the types of GS followed by the farmers and factors behind these choices. The two-stage random sampling procedure was used to collect data from 100 farmers whereas 60 traders were surveyed purposively for this study. Multinomial logit model was used to analyze the factors affecting farmer’s choice of GS. Trader’s perceptions regarding internal and external governance as well as good governance indicators were assessed by utilizing non-parametric test. Cauliflower and tomato farmers were involved in practicing spot market, relational, farmer’s association and outgrowing scheme-based GS. The results showed that the probability to choose relational, outgrowing scheme and farmer’s association-based GS were significantly affected by education of farmers, distance to the nearest market, access to extension services, access to price information, trust commitment, transaction specific investment, preferences of diversification, farm size, transactional uncertainty, and access to producer’s cooperative. Wilcoxon-Mann-Whitney-U test established trader’s dissimilation towards governance indicators. The study suggests that smallholder farmers need to be well organized and coordination mechanisms among all stakeholders should be increased.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"29 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81954466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Nicholson, K. McRoberts, Besir Suleyman Öz, B. Kopainsky
The factors contributing to success of identity-preserved (IP) products are understood conceptually, but are rarely quantified. A combination of system dynamics modeling and group modeling building with value chain stakeholders provides a generalizable approach to quantify the relative importance of individual factors and identify information needed to assess market potential. The limited growth of IP high-oleic soybean oil (HOSO) provides a case example for application of these methods. The specific assumptions and results for HOSO will differ from other IP products, but some outcomes appear generalizable. First, the values of key drivers need to be documented over time, including the relative cost of the IP and the proportion of potential end users that are aware of the potential benefits. Because sustained cost advantages are a key driver of end-user switching behavior for HOSO, understanding the patterns for relative costs over time would be important to develop realistic estimates of sales growth. Similarly, our analyses suggest that assessment of end-user awareness is important, which may require use of alternative communication channels and monitoring efforts by key decision makers throughout the value chain, including product formulators and procurement staff.
{"title":"A dynamic systems analysis of factors affecting success of identity-preserved products: the case of high-oleic soybeans","authors":"C. Nicholson, K. McRoberts, Besir Suleyman Öz, B. Kopainsky","doi":"10.22434/ifamr2021.0132","DOIUrl":"https://doi.org/10.22434/ifamr2021.0132","url":null,"abstract":"The factors contributing to success of identity-preserved (IP) products are understood conceptually, but are rarely quantified. A combination of system dynamics modeling and group modeling building with value chain stakeholders provides a generalizable approach to quantify the relative importance of individual factors and identify information needed to assess market potential. The limited growth of IP high-oleic soybean oil (HOSO) provides a case example for application of these methods. The specific assumptions and results for HOSO will differ from other IP products, but some outcomes appear generalizable. First, the values of key drivers need to be documented over time, including the relative cost of the IP and the proportion of potential end users that are aware of the potential benefits. Because sustained cost advantages are a key driver of end-user switching behavior for HOSO, understanding the patterns for relative costs over time would be important to develop realistic estimates of sales growth. Similarly, our analyses suggest that assessment of end-user awareness is important, which may require use of alternative communication channels and monitoring efforts by key decision makers throughout the value chain, including product formulators and procurement staff.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"30 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77991510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mark A. Gagnon, G. Broad, Kelia Grandison, R. Chiles
Investor and venture capital activity within food, agriculture and bio renewables (AgriTech) continues to accelerate. Investors recognize promise in AgriTech due to pressing demand to provide food and bio renewable materials for our growing population. Cellular agriculture, meat produced in vitro versus in vivo is one specific space where exceptional investor activity is occurring. This work captures investor and key informant perspectives primarily from North America about cellular agriculture by utilizing thematic analysis from qualitative interview data. Findings highlight the role and perspectives of strategic capital as a necessary mechanism to fund bringing cellular meat technologies to the marketplace. The data also indicated that cellular agriculture products would likely complement existing meat products like plant-based meats and that massive infrastructure is required to produce these products at scale. In addition, respondents posited that higher income, urban and politically liberal consumers would likely be early adopters of cellular meat products and that a significant challenge will be providing availability to the wider less affluent population.
{"title":"AgriTech investor and informant perspectives about cellular agriculture","authors":"Mark A. Gagnon, G. Broad, Kelia Grandison, R. Chiles","doi":"10.22434/ifamr2022.0017","DOIUrl":"https://doi.org/10.22434/ifamr2022.0017","url":null,"abstract":"Investor and venture capital activity within food, agriculture and bio renewables (AgriTech) continues to accelerate. Investors recognize promise in AgriTech due to pressing demand to provide food and bio renewable materials for our growing population. Cellular agriculture, meat produced in vitro versus in vivo is one specific space where exceptional investor activity is occurring. This work captures investor and key informant perspectives primarily from North America about cellular agriculture by utilizing thematic analysis from qualitative interview data. Findings highlight the role and perspectives of strategic capital as a necessary mechanism to fund bringing cellular meat technologies to the marketplace. The data also indicated that cellular agriculture products would likely complement existing meat products like plant-based meats and that massive infrastructure is required to produce these products at scale. In addition, respondents posited that higher income, urban and politically liberal consumers would likely be early adopters of cellular meat products and that a significant challenge will be providing availability to the wider less affluent population.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"1 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79089285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The illegal use of gutter oil (GO) as cooking oil is a serious food fraud problem in China and has raised widespread concerns. With the popular use of internet, Koubei, a food ordering app, launched a campaign that every restaurant could pledge on the platform that it is GO free. This paper evaluates whether consumers value the GO-free feature reflected on their willingness-to-pay (WTP) to the claim. Results show the GO-free claim receives a positive WTP, and consumers are even more sensitive to the GO-free pledged by small businesses and independent restaurants. For policy implications, results confirm the advantages that the online platforms have in providing food safety information and alleviating the market failure caused by asymmetric information. It will complement the governments’ efforts in preventing GO use and other fraud behaviors in food markets.
{"title":"Can food ordering apps help combat food fraud through providing food safety information? Consumer responses to gutter-oil-free claim on Koubei","authors":"Na Hao, Holly Wang, Beiqi Zhu","doi":"10.22434/ifamr2021.0116","DOIUrl":"https://doi.org/10.22434/ifamr2021.0116","url":null,"abstract":"The illegal use of gutter oil (GO) as cooking oil is a serious food fraud problem in China and has raised widespread concerns. With the popular use of internet, Koubei, a food ordering app, launched a campaign that every restaurant could pledge on the platform that it is GO free. This paper evaluates whether consumers value the GO-free feature reflected on their willingness-to-pay (WTP) to the claim. Results show the GO-free claim receives a positive WTP, and consumers are even more sensitive to the GO-free pledged by small businesses and independent restaurants. For policy implications, results confirm the advantages that the online platforms have in providing food safety information and alleviating the market failure caused by asymmetric information. It will complement the governments’ efforts in preventing GO use and other fraud behaviors in food markets.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":"31 1","pages":""},"PeriodicalIF":1.5,"publicationDate":"2022-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91309123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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