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International Journal of Sports Marketing and Sponsorship最新文献
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Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers
测试参与度、赞助商认知契合度和赞助商产品购买意向之间的关系:电竞比赛观众案例
International Journal of Sports Marketing and Sponsorship
Pub Date : 2024-06-20
DOI: 10.1108/ijsms-12-2023-0246
Olga Polyakova, Thomas Karagiorgos, Christos Anagnostopoulos, Kostas Alexandris
Purpose