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International Journal of Sports Marketing and Sponsorship最新文献
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How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining
体育明星丑闻发生后,消费者如何评价赞助商?从社交媒体数据挖掘中发现证据
International Journal of Sports Marketing and Sponsorship
Pub Date : 2024-07-03
DOI: 10.1108/ijsms-09-2023-0200
Anne-Marie Sassenberg, Cindy Sassenberg
Purpose