Electronic Commerce Research and Applications最新文献_第10页

Sharing economy and quality competition among traditional service providers 共享经济与传统服务提供商的质量竞争

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-02-21 DOI: 10.1016/j.elerap.2025.101490

Tiziana D’Alfonso , Esther Gal-Or , Paolo Roma

We investigate the impact of the sharing economy on the quality of service offered by traditional businesses in the hospitality industry, on their profitability, and on societal welfare. We conduct the investigation in a market consisting of two different quality class hotels (high and low) prior to the entry of a peer-to-peer lodging platform and a population of consumers having different income levels. We find that for relatively poor economies, the sharing economy leads to higher prices, quality, and profits for both low and high class hotels. In contrast, the sharing economy may be detrimental to both hotels for relatively rich economies. In other cases, the sharing economy may introduce different effects on the behavior and fortunes of different classes of incumbent lodging suppliers. For instance, price and quality of low class accommodations may decline, whereas, interestingly, the price of high class accommodations may rise upon the emergence of a sharing platform, in spite of a decrease in quality. Moreover, while the sharing economy unambiguously increases aggregate consumer welfare, there are instances when consumers choosing high class accommodations are worse off after the entry of the sharing platform. Finally, we find that the total societal welfare does not always increase.

我们研究了共享经济对酒店业传统企业提供的服务质量、盈利能力和社会福利的影响。我们在一个p2p住宿平台进入之前，在一个由两种不同质量等级的酒店（高、低）和不同收入水平的消费者组成的市场中进行调查。我们发现，在相对贫穷的经济体中，共享经济为中低档酒店和高档酒店带来了更高的价格、质量和利润。相比之下，对于相对富裕的经济体来说，共享经济可能对两家酒店都是有害的。在其他情况下，共享经济可能会对不同类别的现有住宿供应商的行为和财富产生不同的影响。例如，低级住宿的价格和质量可能会下降，而有趣的是，高级住宿的价格可能会随着共享平台的出现而上涨，尽管质量有所下降。此外，虽然共享经济无疑增加了消费者的总福利，但也有一些情况是，在共享平台进入后，消费者选择高档住宿的情况更糟。最后，我们发现社会总福利并不总是增加的。

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引用次数: 0

Circular economy in post consumption network: The role of re-commerce groups in social media platforms 后消费网络中的循环经济：社交媒体平台中电商群体的作用

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-02-20 DOI: 10.1016/j.elerap.2025.101489

Ying Xie , Saleh Md Arman , Chang Su

The success of the circular economy transition depends on the involvement of all stakeholders. However, research on consumer participation in the circular economy is limited. This study identifies the micro-level dynamics of the circular economy within the post-consumption network, mainly focusing on re-commerce operations. Through exploring re-commerce networks in 20 countries and a statistical analysis of factors influencing sales performances on Facebook, this research aims to identify the primary elements influencing re-commerce activities on Facebook and their role in promoting circular economy. This study uses grounded theory and a mixed-methods approach, combining literature reviews and interviews, to explore the impact of re-commerce on the circular economy. Based on the research findings, this research develops four propositions to promote future research on post-consumption networks in the circular economy context.

循环经济转型的成功取决于所有利益相关者的参与。然而，关于消费者参与循环经济的研究是有限的。本研究确定了消费后网络中循环经济的微观动态，主要关注再商务运营。本研究通过对20个国家的再商务网络进行研究，并对影响Facebook销售业绩的因素进行统计分析，旨在确定影响Facebook再商务活动的主要因素及其对促进循环经济的作用。本研究采用扎根理论和混合方法，结合文献综述和访谈，探讨再商务对循环经济的影响。根据研究结果，本研究提出了四个建议，以促进循环经济背景下消费后网络的未来研究。

引用次数: 0

Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach 生成式人工智能服务的光明和黑暗的全面检查：混合方法的方法

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-02-21 DOI: 10.1016/j.elerap.2025.101491

Sang-Hyeak Yoon , Sung-Byung Yang , So-Hyun Lee

Recent advancements in artificial intelligence (AI), particularly in generative AI (GAI), have significantly influenced society, prompting extensive discussions about their societal impact. While previous research has acknowledged both the benefits and challenges of AI, the rapid development of GAI has often proceeded without sufficient focus on actionable strategies to address potential risks and unintended consequences. Understanding both the positive and negative aspects of GAI is essential to ensure that technological progress is balanced and responsibly managed to mitigate potential risks and societal harm. This study identifies the positive and negative aspects of GAI from both public and expert viewpoints by applying a valence framework. Using a mixed-methods approach that integrates joint sentiment topic (JST) modeling with the combined use of ChatGPT and expert interviews, we investigated the key positive and negative factors associated with GAI. By integrating the insights gained from these different perspectives, the study proposes strategies for the effective and responsible use of GAI. The study contributes to the existing body of knowledge on GAI by offering a comprehensive understanding of its implications and providing guidance for its ethical and appropriate applications.

人工智能（AI）的最新进展，特别是生成式人工智能（GAI），对社会产生了重大影响，引发了关于其社会影响的广泛讨论。虽然之前的研究已经承认了人工智能的好处和挑战，但人工智能的快速发展往往没有充分关注可操作的策略，以解决潜在的风险和意想不到的后果。了解GAI的积极和消极方面对于确保技术进步的平衡和负责任地管理以减轻潜在风险和社会危害至关重要。本研究通过应用效价框架，从公众和专家的角度确定GAI的积极和消极方面。采用一种混合方法，将联合情感主题（JST）建模与ChatGPT和专家访谈相结合，我们调查了与GAI相关的关键积极因素和消极因素。通过整合从这些不同角度获得的见解，本研究提出了有效和负责任地使用GAI的策略。该研究对GAI的现有知识体系做出了贡献，提供了对其含义的全面理解，并为其伦理和适当的应用提供了指导。

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引用次数: 0

A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning 商店和屏幕的故事：通过行为推理的镜头揭示全渠道零售中的消费者行为

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-01-18 DOI: 10.1016/j.elerap.2025.101480

Neha Sharma , Emiliano Acquila-Natale , Nirankush Dutta , Ángel Hernández-García

This research examines the mechanisms that foster or deter consumers’ adoption of digital storefronts that traditional brick-and-mortar retailers integrate for omnichannel operations in emerging markets, through the lens of Behavioural Reasoning Theory. Using a mixed-methods approach, the study first identifies specific reasons for and against shopping on the digital platforms of brick-and-mortar retailers through qualitative interviews with retail experts. These findings are then tested quantitatively with a survey of 1392 Indian omnichannel consumers, analysed using partial least squares structural equation modelling and importance-performance matrix analysis.

The results reveal that perceived product quality and shopping flexibility are the main drivers for adoption, while the attractiveness of alternatives and concerns over delivery timeliness are key deterrents. Additionally, the analysis considers the influence of perceived compatibility and the moderating effect of product type, with electronics and clothing as representative of search and experience goods, respectively. The analysis finds that perceived compatibility exerts a moderate to low effect on consumers’ reasoning and their attitudes, and that deterrents have a stronger negative impact for experience goods in shaping consumers’ attitude towards adopting the digital storefronts of brick-and-mortar retailers. The findings advance Behavioural Reasoning Theory in retail contexts, providing actionable insights for brick-and-mortar retailers to enhance their omnichannel strategies by addressing consumer-specific motivations and barriers.

本研究通过行为推理理论的视角，考察了促进或阻碍消费者采用数字店面的机制，传统实体零售商将数字店面整合到新兴市场的全渠道运营中。该研究采用混合方法，首先通过对零售专家的定性访谈，确定了在实体零售商的数字平台上购物的具体原因和反对原因。然后，通过对1392名印度全渠道消费者的调查，对这些发现进行了定量测试，并使用偏最小二乘结构方程模型和重要性-绩效矩阵分析进行了分析。调查结果显示，人们对产品质量和购物灵活性的感知是推动人们选择网购的主要因素，而替代品的吸引力和对配送及时性的担忧则是主要的阻碍因素。此外，分析还考虑了感知兼容性的影响和产品类型的调节作用，其中电子产品和服装分别作为搜索和体验商品的代表。分析发现，感知兼容性对消费者的推理和态度有中到低的影响，威慑对体验品在塑造消费者采用实体零售商数字店面的态度方面有更强的负面影响。研究结果将行为推理理论应用于零售领域，为实体零售商提供了可操作的见解，通过解决消费者特定的动机和障碍来增强他们的全渠道战略。

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引用次数: 0

The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution 二手战略的优点：多渠道数字商品分销中的价格竞争

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-02-01 DOI: 10.1016/j.elerap.2025.101486

Yu Bai , Xiuwu Liao , Yang Liu

The provision of pre-owned physical version products by traditional brick-in-store platforms (such as GameStop) was once highly profitable but has rapidly declined with the rise of digital content. As publisher firms sell digital versions directly, they now compete with platforms that sell both new and pre-owned physical versions. This paper conducts an economic analysis on a traditional brick-in-store platform’s pre-owned strategies and a publishing firm’s competition strategies. We examine two key factors that significantly influence competition between pre-owned, digital, and physical versions: distribution contracts (wholesale and agency) and countermeasures (such as exclusive digital content). Generally, pre-owned strategies hurt both the firm and the platform. However, our analysis reveals that pre-owned products benefit platforms under certain condition. From the platform’s perspective, when beneficial, wholesale contract is preferable to agency contracts. Our findings propose an “enticement yet limitation” principle for platform managers when developing pre-owned strategies. From the firm’s perspective, offering extra content as countermeasure is beneficial, helping to mitigate the harmful effects of pre-owned versions and enhancing competitive effectiveness. Our results reveal the operational mechanism behind such content monetization strategy and emphasize the strategic importance of countermeasures when responding to platforms’ pre-owned strategies. Finally, we check the robustness in extensions with considering differences in costs, reservation values and various pre-owned versions. While the pre-owned product has sparked controversy and is generally believed to be detrimental to the industry, our results suggest that content monetization strategy in countermeasure may sometimes be economically beneficial to both firms and platforms. Our findings shed light on the key factors publisher firms and platforms should consider when deairing with pre-owned strategies in the digital content industries.

传统实体店平台（如GameStop）提供的二手实体版产品曾经利润丰厚，但随着数字内容的兴起，这种模式迅速衰落。由于出版商直接销售数字版本，他们现在与销售新版本和二手实体版本的平台竞争。本文对传统实体店平台的二手策略和出版公司的竞争策略进行了经济分析。我们研究了影响二手、数字和实体版本之间竞争的两个关键因素：分销合同（批发和代理）和对策（如独家数字内容）。一般来说，二手策略对公司和平台都不利。然而，我们的分析表明，在一定条件下，二手产品对平台有利。从平台的角度来看，在有利的情况下，批发合同比代理合同更可取。我们的研究结果为平台管理者在制定二手策略时提出了一个“诱惑但有限制”的原则。从公司的角度来看，提供额外的内容作为对策是有益的，有助于减轻二手版本的有害影响，提高竞争效率。我们的研究结果揭示了这种内容货币化策略背后的运作机制，并强调了在应对平台的二手策略时对策的战略重要性。最后，在考虑成本、保留值和各种预拥有版本差异的情况下，我们检查了扩展的鲁棒性。虽然二手产品引发了争议，并且通常被认为对行业有害，但我们的研究结果表明，对策中的内容货币化策略有时可能对公司和平台都有经济上的好处。我们的研究结果揭示了出版商和平台在选择数字内容行业的二手策略时应该考虑的关键因素。

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引用次数: 0

Insurance policy and pricing decisions in online food delivery market with consumer ratings 基于消费者评级的在线食品配送市场的保险政策和定价决策

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-03-01 Epub Date: 2025-01-08 DOI: 10.1016/j.elerap.2024.101474

Minjian Liu , Shaofu Du , Tengfei Nie , Yangguang Zhu , Qi Dong

Recent advances in mobile technology and the rise of aggregator apps have led many consumers to purchase products through online food delivery platforms, and the effects of COVID-19 have accelerated the trend. Consumers often observe other consumers’ ratings before purchasing to reduce the product’s taste and the delivery service uncertainties. However, the information accuracy of the ratings can be affected by the seller’s marketing strategies, such as the pricing and delivery insurance policy. Considering consumers’ ratings, firstly, we develop two-period models to examine how consumer uncertainty and different delivery insurance policies impact the seller and consumers. We then determine the seller’s optimal insurance policy and pricing decision. We find that the probability of delayed delivery has a nonmonotonic effect on the product’s optimal price. Counterintuitively, our analysis shows that a Free Insurance (FI) policy allows the seller to benefit from a greater delayed delivery probability by influencing consumer ratings. We show that FI is not always beneficial for the seller and consumers; it may reduce the seller’s profit and the total consumer surplus simultaneously. Surprisingly, the seller can always charge a lower price yet earn more profit by adopting a Paid Insurance (PI) policy. Furthermore, when the seller strategically chooses its price and insurance policy (e.g., No Insurance, FI, or PI), it can achieve a win-win situation; and the seller should always support insurance, i.e., adopt FI or offer PI, even though neither FI nor PI dominates under all conditions.

最近移动技术的进步和聚合应用程序的兴起使许多消费者通过在线送餐平台购买产品，COVID-19的影响加速了这一趋势。消费者经常在购买前观察其他消费者的评分，以减少产品的味道和送货服务的不确定性。然而，评级的信息准确性可能会受到卖方的营销策略的影响，例如定价和交付保险政策。考虑到消费者的评级，首先，我们建立了两期模型来研究消费者的不确定性和不同的送货保险政策对卖家和消费者的影响。然后确定卖方的最优保险政策和定价决策。我们发现延迟交货的概率对产品的最优价格有非单调的影响。与我们的直觉相反，我们的分析表明，免费保险（FI）政策允许卖家通过影响消费者评级，从更大的延迟交货概率中获益。我们表明，FI并不总是对卖家和消费者有利；它可能同时降低销售者的利润和消费者的总剩余。令人惊讶的是，卖方总是可以收取更低的价格，但通过采用付费保险（PI）政策赚取更多的利润。此外，当卖方策略性地选择其价格和保险政策（例如，不保险，FI或PI）时，可以实现双赢；卖方应始终支持保险，即采用FI或提供PI，即使在所有情况下FI和PI都不占主导地位。

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引用次数: 0

Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy 合作还是侵占？内容提供商的战略内容提供策略

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-01-01 Epub Date: 2024-11-21 DOI: 10.1016/j.elerap.2024.101470

Siyu Du, Xu Wang

With the rapid growth of the streaming industry, an increasing number of Super Content Providers (SCPs), such as Disney, Warner Bros., and NBC Universal, have launched their own streaming platforms, entering the downstream streaming market. However, some content providers, like Sony, still collaborate with Netflix. Therefore, this paper employs game theory to investigate the optimal content provision strategy for SCPs: collaboration or encroachment. We derive some interesting findings. First, contrary to intuition, we find that whether under the collaboration or encroachment strategy, improving the quality of a player’s own film library (the SCP or the incumbent platform) does not always result in higher profit for that player (first hurts then benefits the player). Second, for both the platform and the SCP, an increase in the scale of their film libraries does not automatically lead to higher profits. Third, when the revenue share is positively correlated with the scale of the film library, a small-scale library strengthens the motivation to encroach; conversely, when the library scale does not influence the revenue share, a large-scale library increases the motivation to encroach. Lastly, while the encroachment strategy can be a win–win situation for the incumbent platform and the SCP, it hurts consumer surplus. In contrast, the collaboration strategy can achieve a win–win–win situation under some conditions. Our study helps to explain the market practices and provides valuable guidelines for SCPs’ content provision strategies.

随着流媒体产业的快速发展，迪士尼、华纳兄弟、NBC环球等越来越多的超级内容提供商纷纷推出自己的流媒体平台，进入流媒体下游市场。然而，一些内容提供商，如索尼，仍然与Netflix合作。因此，本文运用博弈论研究了scp的最优内容提供策略：合作还是侵占。我们得到了一些有趣的发现。首先，与直觉相反，我们发现无论是在合作还是侵占策略下，提高玩家自己的电影库（SCP或现有平台）的质量并不总是给玩家带来更高的利润（先害后利）。其次，对于平台和SCP来说，他们的电影库规模的增加并不会自动带来更高的利润。第三，当收入份额与电影资料馆规模正相关时，小规模资料馆的入侵动机增强；相反，当图书馆规模不影响收入分成时，大型图书馆增加了蚕食的动机。最后，虽然蚕食策略对现有平台和SCP来说可能是双赢的局面，但它会损害消费者剩余。相比之下，协作策略在一定条件下可以实现三赢。我们的研究有助于解释市场实践，并为scp的内容提供策略提供有价值的指导。

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引用次数: 0

E-servicescape and customer equity based customer loyalty model for digital services 电子服务逃逸和基于客户资产的数字服务客户忠诚度模型

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2025-01-01 Epub Date: 2024-12-26 DOI: 10.1016/j.elerap.2024.101475

Feyza Nur Ozkan, Ahmet Sekerkaya

Customer loyalty is a significant metric due to its positive effects on market share and business performance. Understanding the antecedents of customer loyalty is vital for companies to gain and maintain competitive advantage. However, the models developed to explain customer loyalty in offline services are not directly applicable to digital services due to differences in their nature. Hence, this study aimed to provide an e-servicescape and customer equity-based customer loyalty model for digital services and test this model in different digital service contexts. The research scope includes online video streaming, online banking, online marketplace, and online grocery services. Four separate questionnaire forms were created depending on the types of digital services and applied to the people representing sample characteristics. A total of 600 valid data were obtained through face-to-face interviews. A structural equation modeling approach was employed to test the model, and the multi-group analyses were performed to evaluate the differences in effects for different digital services contexts. We found that e-servicescape and customer equity are significant determinants of customer loyalty in digital services. The effects of e-servicescape on customer equity drivers and customer equity drivers’ effects on customer loyalty differ according to digital service type.

顾客忠诚度是一个重要的指标，因为它对市场份额和经营绩效有积极的影响。了解顾客忠诚度的前因对公司获得和保持竞争优势至关重要。然而，由于其性质的差异，用于解释线下服务中客户忠诚度的模型并不直接适用于数字服务。因此，本研究旨在提供一个基于电子服务逃逸和顾客权益的数字服务顾客忠诚模型，并在不同的数字服务情境下对该模型进行检验。研究范围包括在线视频流媒体、在线银行、在线市场和在线杂货服务。根据数字服务的类型创建了四个独立的问卷表格，并应用于代表样本特征的人。通过面对面访谈共获得有效数据600份。采用结构方程建模方法对模型进行了检验，并进行了多组分析，以评估不同数字服务环境下效果的差异。我们发现，电子服务逃逸和客户权益是数字服务中客户忠诚度的重要决定因素。电子服务逃逸对顾客权益驱动的影响和顾客权益驱动对顾客忠诚的影响随数字服务类型的不同而不同。

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引用次数: 0

From efficiency to equity: A multi-user paradigm in mobile route optimization 从效率到公平：移动路线优化中的多用户范例

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2024-11-01 Epub Date: 2024-10-29 DOI: 10.1016/j.elerap.2024.101459

Pengzhan Guo , Keli Xiao

This study addresses the challenge of optimizing vehicle mobility in urban environments, which is significant for the advancement of smart city initiatives and spatial data analysis. We introduce a novel mobile recommendation system designed for multi-user scenarios, aiming to achieve a balance between effectiveness and fairness. The system prioritizes maximizing the profitability of vehicle service providers while ensuring an equitable distribution of recommended routes among users. Our approach features a redefined objective function that integrates a fairness criterion alongside path quality optimization. We further propose PSA-DLMA (Parallel Simulated Annealing with Deep Learning-Guided Move Adaptation), a stochastic path search method that leverages deep learning to guide move and strategy selection, alongside a dynamic termination mechanism and a parallel processing strategy. We validate our methodology using recent yellow taxi data from New York City and its surroundings, conducting comprehensive experiments to assess the performance of the system. The results demonstrate the superiority of PSA-DLMA over existing state-of-the-art solutions, offering significant contributions to improving urban vehicle mobility within the smart city framework.

本研究解决了优化城市环境中车辆移动性的难题，这对推进智慧城市计划和空间数据分析意义重大。我们介绍了一种为多用户场景设计的新型移动推荐系统，旨在实现有效性和公平性之间的平衡。该系统优先考虑车辆服务提供商的利润最大化，同时确保推荐路线在用户之间的公平分配。我们的方法采用了重新定义的目标函数，将公平性标准与路径质量优化相结合。我们进一步提出了 PSA-DLMA（深度学习指导移动适应的并行模拟退火），这是一种随机路径搜索方法，利用深度学习指导移动和策略选择，同时还采用了动态终止机制和并行处理策略。我们利用纽约市及其周边地区最近的黄色出租车数据验证了我们的方法，并进行了全面的实验来评估系统的性能。结果表明，PSA-DLMA 优于现有的先进解决方案，为改善智慧城市框架内的城市车辆流动性做出了重大贡献。

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引用次数: 0

Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design 恰到好处的感觉 "的主观可变性：社交媒体广告设计的有效性

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications

Pub Date : 2024-11-01 Epub Date: 2024-11-08 DOI: 10.1016/j.elerap.2024.101466

Ya Wang , Shuilong Wu , Jiajun Zhao , Yongna Yuan

With the rapid advancement of AI and algorithmic technologies, social media platforms have gained the ability to identify consumer personality traits. However, developing compelling advertising strategies for individuals with different self-construals remains challenging. Based on construal level theory, this research investigates the interactions between shot scale, advertising appeals, and self-construal on social media. The results of the four empirical studies indicated that independent individuals prefer advertisements with long-shot images and desirability appeals. In contrast, interdependent individuals favor advertisements with close-up images and feasibility appeals. Furthermore, the findings reveal that long-shot images match with desirability appeals or close-up images paired with feasibility appeals significantly increase the click-through rate and foster more positive advertising attitudes. The above findings are central to the feeling right during information processing, which plays a crucial role in advertising acceptance. Therefore, this research constructs a new framework for personalized advertisement design in social media and offers a practical guide for businesses seeking to optimize their advertising strategies.

随着人工智能和算法技术的飞速发展，社交媒体平台已经具备了识别消费者个性特征的能力。然而，针对不同自我构架的个体制定有吸引力的广告策略仍具有挑战性。基于构念水平理论，本研究探讨了社交媒体上的拍摄尺度、广告诉求和自我构念之间的相互作用。四项实证研究的结果表明，独立个体更喜欢长镜头图片和欲望诉求的广告。相比之下，相互依存的个体更喜欢特写图片和可行性诉求的广告。此外，研究结果还显示，长镜头图片与可取性诉求相匹配，或特写图片与可行性诉求相匹配，都能显著提高广告的点击率，培养更积极的广告态度。上述发现的核心是信息处理过程中的正确感觉，这对广告接受度起着至关重要的作用。因此，本研究构建了社交媒体个性化广告设计的新框架，为企业优化广告策略提供了实用指南。

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引用次数: 0