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IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation IntentRec:通过顺序推荐的对比校准来结合潜在的用户意图
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-24 DOI: 10.1016/j.elerap.2025.101522
Seonjin Hwang , Younghoon Lee
Predicting the next item a user will interact with is a core task in sequential recommendation (SR). Traditional approaches predominantly focus on modeling patterns in item purchase sequences, yet often fall short in uncovering the underlying motivations behind user behavior. To overcome this limitation, we introduce IntentRec, a novel SR framework designed to incorporate latent user intent signals extracted from user-written reviews. Unlike conventional models that treat item sequences in isolation, IntentRec bridges the semantic gap between review content and behavioral data by aligning their representations in a shared embedding space through contrastive learning. Review sequences chronologically ordered text reflecting users’ thoughts serve as a rich source of intent, which is fused into the item sequence representation during training. To ensure practicality in real-time recommendation scenarios, our method excludes review inputs at inference time, acknowledging that reviews naturally occur after item interactions. IntentRec employs BERT, a pre-trained language model, to extract nuanced user intent from textual reviews, and introduces a cross-attention-enhanced contrastive loss to tightly couple review-derived signals with item-based preferences. Extensive experiments conducted on four widely-used SR benchmarks demonstrate that IntentRec consistently outperforms eight state-of-the-art baselines. Further ablation studies confirm the crucial role of review-based user intent in improving sequential recommendation accuracy.
预测用户将与之交互的下一个项目是顺序推荐(SR)的核心任务。传统的方法主要关注于道具购买序列的建模模式,但往往无法揭示用户行为背后的潜在动机。为了克服这一限制,我们引入了IntentRec,这是一种新的SR框架,旨在整合从用户撰写的评论中提取的潜在用户意图信号。与传统的孤立处理项目序列的模型不同,IntentRec通过对比学习在共享嵌入空间中对齐它们的表示,弥合了评论内容和行为数据之间的语义差距。回顾序列按时间顺序排列的文本反映了用户的想法,作为丰富的意图来源,在训练过程中融合到项目序列表示中。为了确保实时推荐场景的实用性,我们的方法在推理时排除了评论输入,承认评论自然发生在项目交互之后。IntentRec使用BERT(一种预先训练的语言模型)从文本评论中提取细微的用户意图,并引入交叉注意增强的对比损失,将评论衍生的信号与基于项目的偏好紧密耦合。在四个广泛使用的SR基准上进行的大量实验表明,IntentRec始终优于八个最先进的基准。进一步的消融研究证实了基于评论的用户意图在提高顺序推荐准确性方面的关键作用。
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引用次数: 0
“Domino effects on eWOM?” understanding consumers’ dynamic perceptions of online travel reviews and perceived travel risk: A three-stage longitudinal approach “对eom的多米诺效应?”了解消费者对在线旅游评论的动态看法和感知的旅游风险:一个三阶段纵向方法
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-21 DOI: 10.1016/j.elerap.2025.101526
Tao Sun , Junjiao Zhang , Han Zhou
Although the impact of the COVID-19 pandemic is gradually diminishing, its influence still persists through people’s experience of travel consumption, including travel risk perception and cautious information processing modes of online travel reviews (OTRs). Since the onset of COVID-19, literature has witnessed an upsurge in illuminating tourists’ intro-pandemic risk perceptions and information behaviors. However, from an evolutionary perspective, a whole spectrum to trace and compare the variations in tourist risk perception and OTR evaluation patterns over time remains unclear. Spanning three investigations pre-, during, and post-pandemic (in 2019, 2020, and 2023), results generally confirm that people’s perception of travel risk has undergone an inverted-U-shaped change, yet perceived equipment risk still maintains at a high level. Additionally, drawing upon the information adoption model (IAM), the results indicate that individuals increasingly consider the argument quality cues (informativeness, persuasiveness) and source credibility cues (expertise, trustworthiness, homophily) of online travel reviews as important over time. The dynamic relationships among different attributes of online travel reviews, perceived information usefulness, and perceived travel risk were also illuminated. Theoretically, findings of this study enriched our understanding of the dynamic role of IAM elements in predicting information usefulness and perceived travel risk in different phases of a public health crisis context. Practically, this study not only provides guidelines on post-pandemic risk management for tourism and hospitality managers, but also gives specific advice for travel websites to best optimize their marketing communication strategies through online reviews in alliance with different risk communication contexts.
尽管新冠肺炎疫情的影响正在逐渐减弱,但其影响仍然存在于人们的旅游消费体验中,包括旅行风险感知和在线旅游评论(OTRs)的谨慎信息处理模式。自新冠肺炎疫情发生以来,有关阐释游客疫情引入风险认知和信息行为的文献激增。然而,从进化的角度来看,尚不清楚如何追踪和比较游客风险感知和OTR评估模式随时间的变化。在2019年、2020年和2023年的三次调查中,结果普遍证实,人们对旅行风险的感知经历了倒u型变化,但对装备风险的感知仍保持在较高水平。此外,根据信息采纳模型(IAM),结果表明,随着时间的推移,人们越来越重视在线旅游评论的论点质量线索(信息量、说服力)和来源可信度线索(专业知识、可信度、同质性)。分析了在线旅游评论不同属性、感知信息有用性和感知旅游风险之间的动态关系。从理论上讲,本研究的发现丰富了我们对IAM要素在公共卫生危机背景下不同阶段预测信息有用性和感知旅行风险中的动态作用的理解。实际上,本研究不仅为旅游和酒店管理人员提供了大流行后风险管理指南,而且还为旅游网站提供了具体建议,以便通过在线评论与不同的风险沟通环境相结合,最佳地优化其营销传播策略。
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引用次数: 0
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges 个性化,无回报:通过从众本能和后悔推动,将在线消费者推向产品个性化,使产品不可退货
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-13 DOI: 10.1016/j.elerap.2025.101525
Changyuan Feng , Francisco J. Martínez-López , Yangchun Li , Jordi Campo-Fernandez
Massive ecommerce returns incur considerable return costs for online sellers, erode their competitiveness, burden their returns systems, and damage the natural environment. Reducing ecommerce returns can mitigate these negative consequences. Since most online sellers adopt a no-return policy for personalized products, inducing consumers to personalize more products should be an effective way for these sellers to reduce ecommerce returns. This article focuses on how online sellers use a herd instinct nudge and a regret nudge to induce consumers to use a product personalization service to reduce ecommerce returns. We also studied the effects of the nudges on several pivotal consumer perceptions and affects. A two-factor (a herd instinct nudge vs. no herd instinct nudge; a regret nudge vs. no regret nudge), between-subject experiment was conducted. This research revealed that both using a herd instinct nudge and using a regret nudge can lead to more consumer product personalization behaviors. Both nudges can make consumers perceive the service more valuable. Compared to a regret nudge, a herd instinct nudge should be a more superior method to induce consumer to use the service because it can increase consumer satisfaction with the seller but did not have a significant influence on consumer perceived threat to decision-making freedom. No interaction effect was found between the two nudges.
大量的电子商务退货给在线卖家带来了可观的退货成本,削弱了他们的竞争力,给他们的退货系统带来了负担,并破坏了自然环境。减少电子商务的回报可以减轻这些负面影响。由于大多数在线卖家对个性化产品采取不退货政策,诱导消费者个性化更多的产品应该是这些卖家减少电商退货的有效途径。这篇文章的重点是在线卖家如何使用群体本能和后悔推动来诱导消费者使用产品个性化服务来减少电子商务的回报。我们还研究了轻推对几个关键消费者认知和影响的影响。双重因素(群体本能推动vs.没有群体本能推动;进行了后悔轻推与不后悔轻推的受试者间实验。这项研究表明,使用群体本能推动和使用后悔推动都可以导致更多的消费者产品个性化行为。这两种推动都能让消费者觉得服务更有价值。与后悔推动相比,群体本能推动应该是一种更优越的诱导消费者使用服务的方法,因为它可以提高消费者对卖家的满意度,但对消费者感知到的对决策自由的威胁没有显著影响。两种推力之间没有相互作用。
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引用次数: 0
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform 在线团购平台从线上销售到线下赎回的连贯两阶段过程
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-13 DOI: 10.1016/j.elerap.2025.101523
Yingxin Song , Yezheng Liu , Xiayu Chen , Muhammet Deveci , Carol Xiaojuan Ou , Lingfei Li , Weizhong Wang
Daily-deal platforms closely cooperate with local retailers when issuing daily-deal coupons to profit from selling coupons online and redeeming them offline. However, most research on daily-deal business has only focused on online sales or the offline redemption process. We investigate the coherent two-phased process from selling coupons online to redeeming them offline, grounded in the lens of social judgment theory, to capture the full picture of the daily-deal business. By tracking the sales and redemption of 11,290 deals over a 13-month period on an online daily-deal platform and conducting various data analyses, we find that reputation and price curvilinearly affect the sold online of daily-deal coupons, which consequently positively affects coupon redemption offline. More specifically, the U test empirically indicates that the extreme point of the inverted U-shaped effect of reputation score is 86.0035 within the range [49.7353, 92.7551]. And the extreme point to price demonstrates a U-shaped effect is 399.6082 within the range [4.7060, 829.3651]. We further classify retailers’ daily deals into consumption on a group or individual level. Empirical data demonstrate that the inverted U-shaped effects of reputation and the U-shaped effects of price are weakened by group consumption. Furthermore, we investigate the moderating role of agglomeration on the relationship between daily-deal coupons sold online and redemption offline of daily-deal coupons. We also discussed the theoretical and practical implications.
团购平台在发行团购券时与当地零售商紧密合作,通过线上销售、线下兑换的方式获利。然而,大多数关于团购业务的研究只关注在线销售或线下兑换过程。我们以社会判断理论为基础,研究了从在线销售优惠券到线下兑换优惠券的连贯两阶段过程,以捕捉日常交易业务的全貌。通过对某线上团购平台13个月11290笔交易的销售和赎回情况进行跟踪,并进行各种数据分析,我们发现口碑和价格曲线对线上团购优惠券的销售有早期影响,进而对线下优惠券赎回有正向影响。更具体地说,U检验实证表明,声誉得分倒U形效应的极值点在[49.7353,92.7551]的范围内为86.0035。价格的极值点在[4.7060,829.3651]区间内为399.6082,呈现u型效应。我们进一步将零售商的日常交易分为群体消费和个人消费。实证数据表明,群体消费弱化了声誉和价格的倒u型效应。此外,我们还考察了集聚对团购券线上销售与团购券线下兑换关系的调节作用。我们还讨论了理论和实践意义。
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引用次数: 0
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment 虚拟主播对购买意愿的影响:消息策略和直播环境的调节中介作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-12 DOI: 10.1016/j.elerap.2025.101520
Xueying Wang, Yuexian Zhang
In the realm of live-streaming, virtual streamers represent a significant area of industry expansion. Despite the widespread adoption of both human-backed and AI-backed virtual streamers in marketing campaigns, the differential effects of these two types remain underexplored. Through three experimental studies, this research systematically examines how virtual streamer types (AI-backed vs. human-backed) influence purchase intention, while elucidating the underlying mechanisms and boundary conditions. The findings demonstrate three key insights: First, human-backed virtual streamers exert significantly stronger impacts on purchase intention compared to their AI counterparts, with perceived usefulness serving as the critical mediator. Second, a two-sided message strategy outperforms positive unilateral messaging in amplifying virtual streamers’ effectiveness via enhanced perceived usefulness. Third, the live-streaming environment moderates this mechanism differentially: human-backed streamers prove more effective in real-life environments, whereas AI-backed streamers show superior performance in virtual environments. Both effects operate through the pathway of perceived usefulness. This study advances theoretical understanding of virtual streamer efficacy while providing actionable guidelines for businesses to optimize streamer selection strategies.
在直播领域,虚拟流媒体代表了行业扩张的一个重要领域。尽管在营销活动中广泛采用了人工支持和人工智能支持的虚拟流媒体,但这两种类型的不同效果仍未得到充分探索。通过三项实验研究,本研究系统地考察了虚拟流媒体类型(人工智能支持与人类支持)如何影响购买意愿,同时阐明了潜在的机制和边界条件。研究结果显示了三个关键的见解:首先,与人工智能相比,人类支持的虚拟主播对购买意愿的影响要大得多,感知有用性是关键的中介。其次,双边消息策略优于积极的单边消息,通过增强感知有用性来放大虚拟流媒体的有效性。第三,直播环境对这种机制的调节是不同的:人类支持的流媒体在现实环境中更有效,而人工智能支持的流媒体在虚拟环境中表现出更好的性能。这两种效应都是通过感知有用性的途径起作用的。本研究推进了对虚拟拖缆效果的理论理解,同时为企业优化拖缆选择策略提供了可操作的指导方针。
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引用次数: 0
Large language model meets chaos: A new deep learning model for fake review detection 大语言模型遇上混沌:一种新的虚假评论检测深度学习模型
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-10 DOI: 10.1016/j.elerap.2025.101521
Yu Fan , Haizhou Fan , Fuqian Zhang , Zhenhua Wang
Detecting fake online reviews is crucial for the e-commerce ecosystem. However, existing studies often fail to mine the intrinsic attributes of reviews, which limits detection performance. In this paper, we introduce a novel fake review detection model, LLMChaos, which investigates reviews from the perspectives of large language models (LLMs) and chaos theory. Specifically, we first propose a method that blends energy selection with LLMs to generate review time series. Second, we construct a space mapping mechanism with multiple chaotic attributes, embracing the intrinsic attributes of reviews. Finally, we design a hierarchical learning network that trains in deep contrastive learning across LLM layers, chaotic attribute layers, and Transformer layers. Extensive experiments demonstrate that LLMChaos is robust and state-of-the-art. For instance, on the Hotel dataset, LLMChaos achieves 94.78% F1, outperforming recent models by 1.42%-19.78%; on the Amazon dataset, LLMChaos achieves 93.15% F1, surpassing recent models by 1.45%-18.39%. Moreover, we contribute novel discoveries, for example, chaotic behaviors of reviews generally exhibit bounded ranges: Lyapunov exponent (0–0.0125), Correlation dimension (0.25–0.5), Kolmogorov entropy (0.75–0.85), Fractal spectrum (0–1.5), and Recurrence rate (0.005–0.015); real and fake reviews display distinct chaotic distributions.
检测虚假在线评论对电子商务生态系统至关重要。然而,现有的研究往往不能挖掘评论的内在属性,这限制了检测的性能。本文介绍了一种新的假评论检测模型LLMChaos,该模型从大语言模型(llm)和混沌理论的角度来研究评论。具体而言,我们首先提出了一种将能量选择与llm相结合的方法来生成复习时间序列。其次,我们构建了包含评论内在属性的多混沌属性空间映射机制。最后,我们设计了一个分层学习网络,在LLM层、混沌属性层和Transformer层之间进行深度对比学习训练。大量的实验表明,LLMChaos是鲁棒性和最先进的。例如,在酒店数据集上,LLMChaos达到了94.78%的F1,比最近的模型高出1.42%-19.78%;在Amazon数据集上,LLMChaos达到了93.15%的F1,比最近的模型高出1.45%-18.39%。此外,我们还做出了一些新的发现,例如评论的混沌行为通常表现出有限的范围:Lyapunov指数(0-0.0125)、相关维数(0.25-0.5)、Kolmogorov熵(0.75-0.85)、分形谱(0-1.5)和复发率(0.005-0.015);真实评论和虚假评论呈现出明显的混乱分布。
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引用次数: 0
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models 利用几何级数出口政策和碳排放减缓提高供应链效率:VMI-CS与传统模型的比较分析
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-06-04 DOI: 10.1016/j.elerap.2025.101508
B. Karthick
In today’s competitive marketplace, improving supply chain efficiency while balancing sustainability constraints has become a critical challenge. This study investigates the geometric progression-based export policy to improve supply chain performance in an integrated inventory model. Despite extensive investigation on inventory control, regular approaches usually fail to account for the combined effect of export techniques, sustainability constraints, and uncertainty on supply chain costs. This study examines two inventory control strategies: vendor managed inventory-consignment stock and the conventional approach, which aims to maximize profitability and manage demand variability and inventory cost uncertainties. It also integrates carbon emissions into sustainable supply chain practices. The demand rate is assumed to be an exponential function of the selling price and employs hexagonal fuzzy numbers to address uncertainty in inventory costs. Also, this work provides a significant and comprehensive integration of pessimistic and optimistic fuzzy numerical analysis on the stated geometric export policy approaches to manage uncertainties in the supply chain. A pattern search optimization technique is incorporated to assess the efficacy of the proposed non-linear dynamic export strategies. The study provides valuable insights for decision-makers by demonstrating how flexible inventory policies, coordinated shipments, and sustainable logistics strategies can improve overall profitability.
在当今竞争激烈的市场中,在平衡可持续性约束的同时提高供应链效率已成为一项关键挑战。本研究探讨在整合库存模型下,基于几何递进的出口政策对供应链绩效的改善。尽管对库存控制进行了广泛的调查,但常规方法通常无法解释出口技术、可持续性限制和供应链成本不确定性的综合影响。本研究考察了两种库存控制策略:供应商管理库存-寄售库存和传统方法,其目的是最大化盈利能力,管理需求变化和库存成本的不确定性。它还将碳排放纳入可持续供应链实践。假设需求率是销售价格的指数函数,并采用六边形模糊数来解决库存成本的不确定性。此外,本研究还提供了一个重要的、全面的悲观和乐观模糊数值分析,对所述几何出口政策方法进行了综合分析,以管理供应链中的不确定性。采用模式搜索优化技术对所提出的非线性动态出口策略的有效性进行了评估。该研究通过展示灵活的库存政策、协调的运输和可持续的物流战略如何提高整体盈利能力,为决策者提供了有价值的见解。
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引用次数: 0
Time is money: The role of explicit and implicit timelines on crowdfunding performance 时间就是金钱:明确和隐含的时间表在众筹绩效中的作用
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-05-30 DOI: 10.1016/j.elerap.2025.101516
Yinghuan Wang , Yan Yan , Yongzhen Guo
The performance of crowdfunding campaigns is closely related to timelines, which are divided into explicit and implicit ones. The explicit timelines refer to the temporal information aiming at specific actions, while the implicit timelines focus on the temporal cues involved in the linguistic descriptions of non-specific actions. Drawing on intertemporal choice theory, we assess how explicit and implicit timelines affect potential backers’ decisions by triggering temporal discounting and leading to the discounting bias. We examine how these timelines affect crowdfunding performance in reward-based crowdfunding and conduct our analysis on a sample of 18,659 campaigns in the technology category on Kickstarter from 2009 to 2018. We find that potential backers facing prolonged reward intervals are reluctant to pledge. Longer crowdfunding duration and a larger time horizon length can weaken this negative impact, while more temporal information intensifies the effect. These findings provide new insights into crowdfunding literature, timeline research, and crowdfunding practices.
众筹活动的表现与时间线密切相关,时间线分为显性和隐性两种。显性时间轴指的是针对特定行为的时间信息,而隐性时间轴关注的是涉及非特定行为语言描述的时间线索。利用跨期选择理论,我们评估了显性和隐性时间线如何通过触发时间贴现和导致贴现偏差来影响潜在支持者的决策。我们研究了这些时间线如何影响基于奖励的众筹中的众筹表现,并对2009年至2018年Kickstarter上技术类别的18,659个活动样本进行了分析。我们发现面对较长奖励间隔的潜在支持者不愿意承诺。较长的众筹持续时间和较长的时间跨度可以减弱这种负面影响,而更多的时间信息则会加剧这种负面影响。这些发现为众筹文献、时间线研究和众筹实践提供了新的见解。
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引用次数: 0
Learning unknown private valuation in Generalized Second Price position auction 广义第二价格头寸拍卖中未知私人估值的研究
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-05-28 DOI: 10.1016/j.elerap.2025.101507
Wei Yang , Baichun Xiao , Lifang Wu
Classical equilibrium analysis of the Generalized Second Price (GSP) auction assumes that all players have complete information—a fundamental premise for theoretical development but one that may not align with real-world scenarios. This discrepancy raises concerns about the applicability of such analyses and has motivated researchers to explore equilibrium behavior under incomplete information. Over the past decade, increasing attention has been given to GSP auctions under uncertainty, particularly in areas such as unknown private valuations, Bayesian-Nash equilibrium, social welfare loss, and reserve pricing. However, the learning dynamics of players in the GSP auction remain largely unexplored.
In this paper, we propose a comprehensive cognitive framework to illustrate how players form and update their beliefs through collective learning. We show that, as a sequential and repeated auction involving numerous participants, the GSP auction’s uncertainty-reduction process closely resembles social observational learning, where information aggregation and herding play critical roles. Furthermore, insights from mean field game theory suggest that players’ beliefs converge to their expected values over time. Our quantitative analysis confirms that this learning process drives belief convergence, while simulation experiments validate the effectiveness of our proposed framework.
广义第二价格(GSP)拍卖的经典均衡分析假设所有参与者都有完整的信息——这是理论发展的基本前提,但可能与现实世界的情况不符。这种差异引起了对这种分析的适用性的关注,并促使研究人员探索不完全信息下的均衡行为。在过去的十年中,人们越来越关注不确定性下的普惠制拍卖,特别是在未知的私人估值、贝叶斯-纳什均衡、社会福利损失和储备定价等领域。然而,GSP拍卖中玩家的学习动态在很大程度上仍未被探索。在本文中,我们提出了一个全面的认知框架来说明玩家如何通过集体学习形成和更新他们的信念。我们表明,作为一个涉及众多参与者的连续和重复的拍卖,GSP拍卖的不确定性减少过程非常类似于社会观察学习,其中信息聚集和羊群起着关键作用。此外,平均场博弈理论的见解表明,随着时间的推移,玩家的信念会趋同于他们的期望值。我们的定量分析证实了这一学习过程推动了信念收敛,而模拟实验验证了我们提出的框架的有效性。
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引用次数: 0
Drivers of podcast usage other than use & gratification: A task–technology fit perspective 播客使用的驱动因素,而不是使用和满足:一个任务-技术契合的视角
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2025-05-22 DOI: 10.1016/j.elerap.2025.101515
Jacob Chun Cheng , Jack Shih-Chieh Hsu , Hong-Jyun Shen , Cheng-Lin Chen
Multiple studies have examined the use of podcasts, and most have employed the uses and gratifications (U&G) theory to understand why individuals adopt this medium. The current study regards multitasking as a primary demand and employs the task–technology fit (TTF) theory to assess whether the focal technology of podcasts effectively fits the requirements of multitasking scenarios. We also consider person–technology fit (PTF) and explore whether the alignment between individual preferences (auditory and control needs) and technological characteristics affects individuals’ usage behavior. To investigate these aspects, we conducted an online survey in Taiwan and collected 315 responses. The path analysis results reveal that podcast usage is predominantly influenced by TTF, followed by U&G and PTF (auditory and control factors). The configuration analysis further shows that PTF-auditory and U&G may serve as substitutable drivers of podcast adoption. Interestingly, low usage intention does not necessarily imply the absence of U&G motivations. This study contributes to podcast research by highlighting the fulfillment of multitasking needs as a key advantage of podcasts. Our findings challenge the traditional dominance of U&G theory, suggesting that TTF plays a more significant role in podcast adoption than previously assumed. By integrating TTF and PTF, this study provides a more comprehensive framework for understanding digital media consumption. These insights not only refine podcast adoption research but also offer practical implications for content creators and platform developers seeking to enhance user engagement in multitasking contexts.
许多研究已经调查了播客的使用情况,大多数研究都采用了使用和满足(U&;G)理论来理解为什么人们会采用这种媒介。本研究将多任务处理作为主要需求,运用任务-技术契合度(task-technology fit, TTF)理论来评估播客的焦点技术是否有效地契合多任务场景的需求。我们还考虑了人-技术契合度(PTF),并探讨了个人偏好(听觉和控制需求)与技术特征之间的一致性是否影响个人的使用行为。为了调查这些方面,我们在台湾进行了一项在线调查,收集了315份回复。通径分析结果显示,影响播客使用的主要因素是TTF,其次是U&;G和PTF(听觉和控制因素)。配置分析进一步表明,ptf -听觉和U&;G可能是播客采用的替代驱动因素。有趣的是,低使用意图并不一定意味着缺乏U&;G动机。这项研究通过强调多任务需求的满足作为播客的一个关键优势,为播客研究做出了贡献。我们的研究结果挑战了传统的U&;G理论的主导地位,表明TTF在播客采用中发挥的作用比之前假设的更重要。通过整合TTF和PTF,本研究为理解数字媒体消费提供了一个更全面的框架。这些见解不仅完善了播客采用研究,而且为寻求在多任务环境下提高用户参与度的内容创作者和平台开发人员提供了实际意义。
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引用次数: 0
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Electronic Commerce Research and Applications
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