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How to Build Enterprise Brand Image by Virtue of Crisis Public Relations? 如何利用危机公关塑造企业品牌形象?
Pub Date : 2023-10-18 DOI: 10.54097/jid.v4i3.12839
Ke Yuan
As the competition in the market environment increases day by day, enterprises often encounter various types of crisis public relations events: regulatory policy changes, changes in the industry environment, competitors' malicious smears, user complaints, and other levels. Moreover, if enterprise managers face a poorly handled crisis, the enterprise brand will be ruined and lose consumers' trust. However, if the crisis is handled properly, it may also turn "crisis" into "opportunity", which is more conducive to the further development of the enterprise. In the face of a crisis, how to reasonably conduct crisis public relations to shape the enterprise's brand image? This paper will combine the research results of domestic and foreign scholars to analyze some key factors of crisis public relations faced by enterprises to effectively improve enterprises' brand image and enhance their reputation and status in public opinion.
随着市场环境竞争的日益加剧,企业经常会遇到各种类型的危机公关事件:监管政策变化、行业环境变化、竞争对手恶意抹黑、用户投诉等各个层面。而且,如果企业管理者面对危机处理不当,企业品牌就会毁于一旦,失去消费者的信任。但如果危机处理得当,也有可能化 "危 "为 "机",更有利于企业的进一步发展。面对危机,如何合理开展危机公关,塑造企业的品牌形象?本文将结合国内外学者的研究成果,分析企业面临危机公关的一些关键因素,以有效提升企业的品牌形象,提高企业在社会舆论中的声誉和地位。
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引用次数: 0
How to Strengthen the Financial Risk Management of Enterprises in the Era of Financial Technology 金融科技时代如何加强企业的金融风险管理
Pub Date : 2023-10-18 DOI: 10.54097/jid.v4i3.12834
Yuhang Xu
In recent years, artificial intelligence, blockchain and other emerging technologies have been gradually applied to traditional financial businesses, making the financial industry undergo great changes. However, there are two sides to everything. Although financial technology brings much convenience to people, it also generates some potential risks and hazards. This paper firstly analyzes the main financial risks faced by enterprises in the era of financial technology and their causes from a theoretical point of view; then finds that the financial risks faced by enterprises in China at present show a trend of diversification and complexity through empirical research, where the most prominent performance is the rise of credit default risk; finally puts forward the proposed measures to cope with these financial risks.
近年来,人工智能、区块链等新兴技术逐渐应用于传统金融业务,使金融行业发生了巨大变化。然而,任何事物都有两面性。金融科技在给人们带来诸多便利的同时,也产生了一些潜在的风险和隐患。本文首先从理论角度分析了金融科技时代企业面临的主要金融风险及其成因;然后通过实证研究发现,当前我国企业面临的金融风险呈现出多样化、复杂化的趋势,其中最突出的表现就是信用违约风险的上升;最后提出了应对这些金融风险的建议措施。
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引用次数: 0
Measurement of Servitization Level of Manufacturing Industry based on Input-Output 基于投入产出的制造业服务化水平测度
Pub Date : 2023-10-18 DOI: 10.54097/jid.v4i3.12848
Peng Chu, Zhu Jiang
To measure the servitization level of the manufacturing industry in Shaanxi Province and reveal the current situation of the servitization input and output. Based on the input-output tables of the whole country, Shaanxi provinces from 2002 to 2017, the direct consumption coefficient and the complete consumption coefficient are calculated to measure the input servitization level of Shaanxi's manufacturing industry and its subsectors. 56 listed manufacturing companies in Shaanxi Province were selected to measure the servitization level of manufacturing output in Shaanxi Province. The results show that from 2002 to 2017, the manufacturing industry in Shaanxi Province presents a development trend of seeking improvement in stability, but the development of servitization is slow, and the overall input servitization level is not high. The development among manufacturing industry and its subsectors is not balanced, and the gap of the input servitization level is large. The service import rate of manufacturing enterprises is not high, and the servitization level of manufacturing output is in the primary and intermediate stage. Based on those above, from the four points of policy support, optimizing the industrial structure, accelerating the integration and application of internet technology in the manufacturing industry and changing the traditional manufacturing concept, the corresponding suggestions to improve the servitization level of manufacturing in Shaanxi Province is put forward.
测算陕西省制造业服务化水平,揭示服务化投入产出现状。根据2002-2017年全国、陕西省投入产出表,计算直接消耗系数和完全消耗系数,测算陕西省制造业及其子行业的投入服务化水平。选取陕西省 56 家制造业上市公司,测算陕西省制造业产出的服务化水平。结果显示,2002-2017年,陕西省制造业呈现稳中求进的发展态势,但服务化发展缓慢,整体投入服务化水平不高。制造业及其子行业间发展不平衡,投入服务化水平差距较大。制造业企业服务进口率不高,制造业产出服务化水平处于初级和中级阶段。基于上述情况,从政策支持、优化产业结构、加快互联网技术在制造业的融合应用、转变传统制造观念四点出发,提出了提高陕西省制造业服务化水平的相应建议。
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引用次数: 0
Application of Soil Organic Reconstruction Technology in Sandy Land Improvement 土壤有机重组技术在沙地改良中的应用
Pub Date : 2023-10-01 DOI: 10.54097/jid.v4i3.26
Bo Yan
Improving sandy soil by soil organic reconstruction technology can effectively reduce soil permeability and increase soil nutrient content. The results show that the artificial plough bottom layer of 1.7 g·cm-3and 5 cm thick and the tillage layer of 1.2 g·cm-3 and 25 cm thick can be constructed on sandy soil with loess as raw material, and the water infiltration rate is reduced to 12 cm·d-1, which is 89% lower than that of sandy soil. After reconstruction, the contents of organic matter, total nitrogen, available phosphorus and available potassium were all abundant, which increased by 1.06 times, 2.07 times, 8.54 times and 1.23 times compared with sandy soil, respectively.
通过土壤有机重构技术改良沙质土壤,可有效降低土壤透气性,增加土壤养分含量。结果表明,在以黄土为原料的砂质土壤上,可构建 1.7 g-cm-3、厚 5 cm 的人工犁底层和 1.2 g-cm-3、厚 25 cm 的耕作层,水的渗透率降低到 12 cm-d-1,比砂质土壤降低 89%。重建后,有机质、全氮、可利用磷和可利用钾的含量都很丰富,分别比沙土增加了 1.06 倍、2.07 倍、8.54 倍和 1.23 倍。
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引用次数: 0
Management and Administration of Higher Education System: A Case Study of Universities and Colleges in Meishan City, Sichuan Province, China 高等教育系统的管理与行政:中国四川省眉山市高等院校案例研究
Pub Date : 2023-10-01 DOI: 10.54097/jid.v4i3.23
Yunbin Zhang, Nutteera Phakdeephirot
This research investigates administrativeization within higher education institutions in Meishan City, Sichuan Province, China. The aim is to explore and discuss administrative management phenomena and problems existing under current management systems in these institutions; analyze historical, realistic, internal, and external reasons behind their administration, propose effective coping strategies in order to optimize administrative power while upholding academic standard management strategies; as well as present specific recommendations regarding standard academic standard management policies.
本研究探讨了中国四川省眉山市高等学校的行政化问题。旨在探讨和讨论这些院校在现行管理体制下存在的行政化管理现象和问题,分析其行政化背后的历史、现实、内部和外部原因,提出有效的应对策略,以便在坚持学术规范管理策略的同时优化行政权力,并就规范的学术规范管理政策提出具体建议。
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引用次数: 0
Overview of Logistics Finance Theories 物流金融理论概述
Pub Date : 2023-10-01 DOI: 10.54097/jid.v4i3.24
Mingxi Yan, Zhanjun You, Minghao Wang
Logistics finance is of great significance in helping companies bail out. Not only that, different models of logistics financial business types also have different impacts on business risks. This article starts from logistics finance, expounds its role and significance in the modern economic system, subdivides logistics financial business into three aspects: logistics settlement finance, logistics warehouse receipt finance and logistics credit finance, and analyzes their role in supply chain management and the key role in the financial field, and further in-depth research on the risks faced by the logistics financial field. It is hoped to provide in-depth insights to practitioners and decision-makers in the field of logistics finance and help them better understand and manage the risks associated with it to ensure the sustainable development and successful implementation of logistics finance business.
物流金融在帮助企业渡过难关方面意义重大。不仅如此,不同模式的物流金融业务类型对企业经营风险的影响也不尽相同。本文从物流金融入手,阐述其在现代经济体系中的作用和意义,将物流金融业务细分为物流结算金融、物流仓单金融和物流信贷金融三个方面,分析其在供应链管理中的作用以及在金融领域的关键作用,并进一步深入研究物流金融领域面临的风险。希望能为物流金融领域的从业者和决策者提供深入的见解,帮助他们更好地理解和管理与之相关的风险,确保物流金融业务的可持续发展和成功实施。
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引用次数: 0
Field Research and Study of Ceramic Wine Vessels in the Song Dynasty: Taking the Jingdezhen kiln as an Example 宋代陶瓷酒器的实地调查与研究:以景德镇窑为例
Pub Date : 2023-10-01 DOI: 10.54097/jid.v4i3.13510
Shun Rao, Jing Liu
The purpose of this article is to discuss the social background of wine utensils from Song Dynasty and the aesthetic views unique to the same period. Through field study and research on kiln sites such as Hutian kilns in Jingdezhen, it focuses on analyzing ceramic wine utensils from this period. In the context of the political, economic, cultural, and aesthetic ideas of the Song Dynasty, with the theme of the aesthetic style reflected in Song Dynasty wine utensils, it tries to learn the aesthetic value and functional value of Song Dynasty wine utensils under the background of “emphasizing literature and restraining military” based on the understanding of people's normal lives, social conditions, and religious culture at that time. We hole that it can provide a certain reference for future wine ware research.
本文旨在探讨宋代酒具的社会背景以及同一时期特有的审美观点。通过对景德镇湖田窑等窑址的实地考察和研究,重点分析这一时期的陶瓷酒具。在宋代政治、经济、文化和美学思想的大背景下,以宋代酒具所反映的审美风格为主题,在了解当时人们的正常生活、社会状况和宗教文化的基础上,试图认识宋代酒具在 "重文抑武 "背景下的审美价值和功能价值。我们希望它能为今后的酒器研究提供一定的参考。
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引用次数: 0
Future Elderly Care Exploration and Practices: The Application of Intelligent Medical Technology in Promoting Health and Well-being Among the Elderly 未来老年护理探索与实践:智能医疗技术在促进老年人健康和福祉中的应用
Pub Date : 2023-10-01 DOI: 10.54097/jid.v4i3.25
Yitong Wang
The aging population is a global phenomenon, presenting challenges that modern societies have never faced before. Traditional healthcare systems, often under resourced and overburdened, are struggling to meet the complex needs of an increasing elderly population. This paper delves into innovative solutions through the adoption of intelligent medical technology, highlighting its significance in enhancing the health and well-being of the elderly. By exploring current practices, analyzing real-world case studies, and identifying the potential hurdles in technology adoption, this study provides insights into developing a more responsive, efficient, and inclusive future elderly care model.
人口老龄化是一个全球现象,给现代社会带来了前所未有的挑战。传统的医疗保健系统往往资源不足、负担过重,难以满足日益增多的老年人口的复杂需求。本文通过采用智能医疗技术,深入探讨创新解决方案,强调其在提高老年人健康和福祉方面的重要意义。本研究通过探讨当前的做法、分析现实世界的案例研究以及识别技术应用中的潜在障碍,为开发反应更灵敏、更高效、更具包容性的未来老年人护理模式提供了真知灼见。
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引用次数: 0
Research on Accessibility Optimization of Emergency Shelters in Chengdu Ring Eco-zone from the Perspective of Resilient City 韧性城市视角下的成都环城生态区应急避难场所可达性优化研究
Pub Date : 2023-09-10 DOI: 10.54097/jid.v4i3.13469
Qi Liu, Zhihao Li, Qingrong Tang, Long Lin, Tao Deng
Frequent natural disasters have put forward higher requirements for the comprehensive ability of disaster prevention and resilience in urban areas with a large number of people, and green space, as the most commonly used land for disaster prevention and risk avoidance, plays a key role in disaster prevention and risk avoidance. As a new development area in Chengdu, the central area of Chengdu has a long history and extensive population density, but there are still problems such as insufficient per capita park green space, imperfect road network structure, "misalignment" between the layout of green space for disaster prevention and risk avoidance and urban population density, and the hot spots of residents' production and life. Based on ArcGIS network analysis, Open Street Map traffic network analysis and existing Gaussian theory, this paper analyzes the rationality of the spatial layout of the existing green space for disaster prevention and risk avoidance in the central urban area of Chengdu by combining the four indicators of population ratio served, service area ratio, per capita avoidable area and population allocation gap. Based on Chengdu's "14th Five-Year Plan" for disaster prevention and mitigation, this project will first summarize the evaluation system of resilient cities at home and abroad, try to build a resilient city evaluation system suitable for Chinese cities, and then conduct a comprehensive analysis through satellite cloud data and POI point of interest crawling to preliminarily determine the reasons for the failure to meet the standard, and then conduct field research on the field feelings of residents around a certain part of the green belt around the city. It can be summarized as follows: (1) Combined with literature review, the theoretical and practical results of the existing research and evaluation on the accessibility of disaster prevention green space at home and abroad were fitted. Through the theoretical and research results, the regional characteristics and geological hazards of the disaster-prevention green space in the Chengdu Ring Ecological Zone were determined, and the residents in the central area of Chengdu were questioned based on a questionnaire survey to understand their cognition of the disaster-prevention green space and the current status of disaster-prevention green space services. (2) Based on the theory of resilient city, for the research on the accessibility of special disaster prevention green space, the buffer zone analysis method, the kernel density analysis method, the two-step mobile search method, and the traffic resistance accessibility evaluation model were comprehensively used to evaluate the accessibility of emergency shelters from the aspects of service radius buffer zone analysis, per capita service analysis, and per capita accessibility road analysis of disaster prevention green space, and the relevant data of the overall disaster prevention accessibility evaluation of Chengdu Ring Ecolo
频发的自然灾害对人口密集城区的防灾抗灾综合能力提出了更高的要求,而绿地作为最常用的防灾避险用地,在防灾避险中发挥着关键作用。成都市中心城区作为成都市新开发区域,历史悠久,人口密度大,但仍存在人均公园绿地面积不足、路网结构不完善、防灾避险绿地布局与城市人口密度 "错位"、居民生产生活热点难点等问题。本文基于ArcGIS网络分析、Open Street Map交通网络分析和现有高斯理论,结合服务人口比例、服务面积比、人均可避让面积和人口配置缺口四个指标,分析成都市中心城区现有防灾避险绿地空间布局的合理性。根据成都市 "十四五 "防灾减灾规划,本项目将首先总结国内外韧性城市评价体系,尝试构建适合中国城市的韧性城市评价体系,然后通过卫星云数据和POI兴趣点爬取进行综合分析,初步判断未达标的原因,再对环城绿带某部分周边居民的实地感受进行实地调研。可以概括为以下几点:(1)结合文献综述,拟合国内外现有防灾绿地可达性研究与评价的理论与实践成果。通过理论和研究成果,确定了成都环城生态区防灾绿地的区域特征和地质灾害情况,并通过问卷调查的方式对成都市中心区域的居民进行询问,了解居民对防灾绿地的认知和防灾绿地服务现状。(2)基于韧性城市理论,针对专项防灾绿地可达性研究,综合运用缓冲区分析法、核密度分析法、两步移动搜索法、交通阻力可达性评价模型等方法,从防灾绿地服务半径缓冲区分析、人均服务分析、人均可达道路分析等方面对应急避难场所可达性进行评价,并计算出成都环城生态区整体防灾可达性评价的相关数据。各生态区的评分结果分别为:青羊区(0.2547)、锦江区(0.2507)、武侯区(0.2336)、成华区(0.2119)、金牛区(0.2547)。(3)根据评价结果和数据,结合研究成果,分析了成都环城生态区的可达性优化方案。各区均存在避难硐室与人类居住区不匹配、通达性高的路段缺少避难硐室、避难硐室利用率孤立等共性问题。针对以上问题,建议充分结合人居环境,设置防灾绿地。防灾绿地交通优化与优先措施;提高防灾绿地设施使用意识与资源节约意识。在防灾绿地可达性评价体系的理论体系下,本文以弹性城市的视角,构建成都环城生态区的专项研究数据和优化措施。
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引用次数: 0
Post Evaluation of Rural Road Renovation and Upgrading Plans in Low Mountain and Hilly Areas Based on IF-VE Method 基于 IF-VE 方法的低山和丘陵地区农村公路改造和升级计划后评估
Pub Date : 2023-09-10 DOI: 10.54097/jid.v4i3.13472
Yinglian Xu
Currently, China is vigorously promoting the construction of "Four Good Rural Roads", and the planning and construction layout of urban and rural transportation, especially rural roads, can effectively promote the rapid integration of urban and rural areas and the coordinated development of small towns. However, there are still problems in the current planning and construction of rural roads, such as large inventory, low level, and chaotic layout. Post evaluation of rural road renovation and upgrading, analysis and evaluation of the effectiveness of the plan, can provide strong support for the subsequent adjustment of regional comprehensive transportation system construction. Based on various national, provincial, and municipal transportation development guidelines, this article analyzes the factors related to the planning and evaluation of rural roads in low mountain and hilly areas. Based on the IF-VE method formed by intuitionistic fuzzy theory and value engineering theory, a post evaluation study is conducted on a rural road renovation and upgrading project plan. The application results indicate that the indicator system and model constructed in the article have certain feasibility and applicability.
当前,我国正在大力推进 "四好农村路 "建设,城乡交通特别是农村公路的规划建设布局能够有效促进城乡快速融合和小城镇协调发展。但当前农村公路规划建设仍存在存量大、水平低、布局乱等问题。对农村公路改造提升进行后评估,分析评价规划效果,可以为后续区域综合交通体系建设调整提供有力支撑。本文基于国家、省、市各类交通发展指导意见,分析了低山丘陵区农村公路规划评价的相关因素。基于直觉模糊理论和价值工程理论形成的 IF-VE 方法,对某农村公路改造提升工程规划进行了后评价研究。应用结果表明,文章构建的指标体系和模型具有一定的可行性和适用性。
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引用次数: 0
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Journal of Innovation and Development
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