Journal of Marketing Management最新文献

{"title":"The paradox of challenging and reinforcing stereotypes in women’s sport sponsor communication","authors":"Julie Napoli, Montana Nicholls, Robyn Ouschan","doi":"10.1080/0267257x.2023.2273937","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2273937","url":null,"abstract":"In recent years, women’s sport has experienced sustained growth, resulting in a positive shift in media coverage and increased attention from corporate sponsors. Past research has extended our understanding of the challenges, objectives and motivations of sponsors however, less is known with respect to whether sponsor communication perpetuates a gender-based narrative. In addressing this research gap, this study examines women’s sport sponsor communication to understand how gender stereotyping manifests in messaging around sponsorship objectives and women’s sport/athletes. Findings show that sponsor communication of objectives mirrors the traditional social roles held by women (centred on a communal orientation), while agentic gender traits associated with masculinity emerge in communication around women’s sport/athletes. Our study highlights the importance of message framing in sponsor communication and the need for simultaneously embracing and valuing both feminine and masculine traits. This is an important step towards creating a balanced narrative around women athletes and women’s sport.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"58 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135934687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification","authors":"Sophie de Villartay, Marie-Aude Abid-Dupont, Fabienne Berger-Remy","doi":"10.1080/0267257x.2023.2276867","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2276867","url":null,"abstract":"ABSTRACTGiven their increasing number, corporate brand crises are a subject of growing academic interest. Today’s managers face a hostile and often uncontrollable external information environment. Maintaining employee trust during turmoil is key to crisis resolution. However, it is during crises that employee trust can be most threatened. Our study draws on social identity theory to understand the conditions under which trust is destroyed and possibly repaired after a corporate brand crisis. The results from two experimental studies suggest that corporate brand crises decrease employee trust due to the threat to their social image. However, appropriate mitigation strategies that restore employees’ social status can effectively repair their trust. This decline and repair dynamic is amplified among highly identified employees, suggesting that organisational identification has a bounce-back effect on this mechanism.KEYWORDS: Corporate brand crisiscorporate reputationorganisational trustorganisational identificationcrisis mitigation strategies Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html2. www.challenges.fr/entreprise/sante-et-pharmacie/coronavirus-la-verite-sur-la-vague-de-deces-dans-les-ehpad-korian_7131863. www.campaignlive.co.uk/article/volkswagen-seeks-rebuild-trust-new-brand-campaign/1382301Additional informationNotes on contributorsSophie de VillartaySophie de Villartay is an Associate Professor in the Department of Management at Evry Paris-Saclay University and a Senior Lecturer in Management Sciences. She teaches marketing, crisis management and communication at postgraduate levels. Her research focuses on employee behaviour, reputation crisis and corporate social irresponsibility.Marie-Aude Abid-DupontMarie-Aude Abid-Dupont is an Associate Professor at Paris Nanterre University and a Senior Lecturer in Human Resources Management and Research Methodology. She co-leads the organisation and processes research group of CEROS and is a member of the scientific committee of the “Employer Branding” research group. Her research focuses on trust dynamics and employees’ reactions to corporate social (ir)responsibility.Fabienne Berger-RemyFabienne Berger-Remy is an Associate Professor at University Paris Dauphine – PSL. She teaches marketing and brand management in master’s programmes. Her research focuses on branding, brand management, employer brand, and the evolution of marketing organisations.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"23 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135325418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conveying brand authenticity through television advertising in a transmedia world","authors":"Françoise Simon, Anne Bontour","doi":"10.1080/0267257x.2023.2276249","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2276249","url":null,"abstract":"ABSTRACTTelevision advertising is an important channel through which brands create equity, based on the brand associations that consumers derive from viewing television advertisements (TV ads). This study examines how these associations’ effect on brand authenticity may depend on how brand-related information is received through multiple media channels. The entity-referent correspondence framework conceptualises brand authenticity along three dimensions of truthfulness. Based on a national panel involving food brands, this study indicates that TV ad-related brand associations strongly influence brand authenticity, depending on consumer social brand engagement and brand scandal awareness. In turn, brand authenticity reinforces brand equity by improving brand clarity and uniqueness. Our findings provide insights to assist advertisers design TV advertising campaigns that create authentic brands.KEYWORDS: Television advertisingbrand associationsbrand authenticitysocial brand engagementbrand scandalstransmedia Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. https://www.youtube.com/watch?v=cf87i6w5o6MAdditional informationNotes on contributorsFrançoise SimonFrançoise Simon is a full Professor of Marketing at the University of Haute-Alsace, Faculty of Marketing and Agrosciences. After a few years working in industry, she completed her PhD and took up a lectureship in 2005. Her research focuses on relationship marketing and brand communication, with a particular interest in the effects of brands’ relationship investments on consumer behaviour. Her research has been published in, among other journals, International Journal of Research in Marketing, Marketing Letters, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing.Anne BontourAnne Bontour is a lecturer in marketing at the University of Haute-Alsace. Her research interests include advertising and the impact of personality variables on advertising reception.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135221359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use big data to leverage customer need diversity for radical innovation","authors":"Tereza Dean, Haisu Zhang, Yazhen Xiao","doi":"10.1080/0267257x.2023.2273277","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2273277","url":null,"abstract":"ABSTRACTDespite the growing diversity of customer needs, little empirical evidence would guide managers to leverage customer need diversity (CND) for radical innovation. Building on the knowledge-based view and dynamic capabilities, the authors explore relationships among CND, strategic flexibility, big data analytics capabilities, and radical innovation performance. With 308 survey responses from innovation managers, the authors find that CND impacts radical innovation performance via (1) mediation through strategic flexibility and (2) moderation by volume, variety, and velocity capabilities associated with big data analytics. The moderation effects of volume and velocity capabilities are positive and negative simultaneously, depending on the purpose for which CND is utilised. Therefore, to leverage customer need diversity, firms need to build strategic flexibility and exercise caution when utilising big data analytics capabilities.KEYWORDS: Radical innovationcustomer needsstrategic flexibilitybig datanew product development Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. While our research focuses on volume, variety, and velocity, it is important to note that recent research added four more Vs to characterise big data which are veracity, value, viability, and visualisation. We focus on volume, variety, and velocity since they are the original properties of big data. We conceptualise them as a firm’s capabilities associated with big data analytics.Additional informationNotes on contributorsTereza DeanTereza Dean is Assistant Professor of Marketing at Ball State University. She holds a Ph.D. degree from Michigan State University. Tereza’s research interests include product innovation, marketing strategy, and marketing channels and her work has been published in Journal of Marketing, Marketing Letters, Technovation, and Journal of Marketing Education.Haisu ZhangHaisu Zhang is Associate Professor of Marketing and Entrepreneurship at New Jersey Institute of Technology. His research interests include product innovation, marketing strategy, sharing economy, and 3D printing. His work has been published in Journal of Product Innovation Management, Journal of Business Research, International Journal of Research in Marketing, R&D Management, Journal of International Marketing, Industrial Marketing Management, Technovation, International Journal of Production Research, and Journal of Organizational Change Management.Yazhen XiaoYazhen Xiao is Assistant Professor of Marketing at Portland State University. She obtained her doctorate in Business Administration from the University of Illinois at Chicago (UIC). Her research interests include innovation and new product development, digital innovation adoption, and health care services. She has published in refereed journals, including the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Business Ethics, Journal of Product Innovation ","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Philanthropy scandals and regular donations: the role of email marketing communications","authors":"Ana Minguez, F. Javier Sese","doi":"10.1080/0267257x.2023.2268087","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2268087","url":null,"abstract":"ABSTRACTCharitable organisations are principled actors providing essential community services. However, due to some highly publicised charity scandals in recent years, they are under increased scrutiny today. This study explores the impact of negative publicity (i.e. publicly reported scandals) about charitable organisations on the contributions of regular donors and analyses the moderating role of email marketing communications as a key factor in counteracting the impact of negative publicity on donations. The results of analysing a sample of regular donors during the period 2013–2020 reveal that negative publicity about charities reduces the amount donated, and that this effect is stronger on the contributions of more frequent donors, who are potentially more sensitive to this publicity. This impact is softened by email marketing communications. The implications for the field of marketing management in charities are discussed.KEYWORDS: Negative publicityemail marketing communicationsregular donorsdonation frequencylongitudinal data AcknowledgmentsThe authors are members of the research group Generes (http://generes.unizar.es/es/), and they appreciate the financial support received from the projects PID2020-114874GB-I00 (MCIN/AEI), TED2021-130861A-100 (MCIN) and S54_23R (Gobierno de Aragón y Fondo Social Europeo).Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. The reported articles were about people working in charitable organisations who were denounced for, accused of, or arrested for inadequate and improper financial conduct or sexual exploitation and abuse. Specifically, we found that in 2015 there were two major scandals related to inadequate and improper financial conduct in two organisations, one medium and one large (where medium charities have a total income between approximately €1.25 M and €11.5 M and large charities have a total income of more than approximately €11.5 M; Institute of Fundraising, Citation2020); in 2018, four major scandals related to sexual exploitation and abuse involving 10 organisations (medium and large) were publicly reported; and in 2020 another large organisation was also involved in a different case of sexual exploitation and abuse. The main activity of these organisations is humanitarian assistance to improve the lives of vulnerable populations.2. The collaborating charity allows its donors to control the information flow. In the country where the organisation operates, it is required by law to obtain permission from individuals to receive email marketing communications.3. We further analysed the content of participative communications in 2018 to check whether the organisation devoted any of the activities to addressing issues related to scandals that arose in other charities during this period. As noted previously, there was a significant amount of negative publicity in 2018. However, we did not find that the content of the participative communications was related ","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135824109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness?","authors":"Cláudia Costa, António Azevedo","doi":"10.1080/0267257x.2023.2266465","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2266465","url":null,"abstract":"ABSTRACTThis paper aims to discuss the antecedents and consequences of cancel culture and assess if brands can gain the forgiveness of consumers and mitigate the damages of social media firestorms, that usually evolve from online abuse (e.g. cyberbullying, harassment, and offensive talk). A quasi-experiment study was conducted through an online survey simulating the cancellation journey. Results show that cancel culture is triggered by ideological incompatibilities such as religion, racism, animal rights, LGBTQIA+ and environmental issues. After the scenario that simulated an ideological incompatibility related to racism, 178 respondents rated high levels of brand hate, negative WOM, brand avoidance, brand boycott, brand retaliation, and intention to cancel the brand. However, an ‘apology’ by the brand leads to brand forgiveness, a decrease in the intention to cancel the brand and an increase in purchase intention.KEYWORDS: Brand forgivenessbrand hatecancel cultureideological incompatibilitiesapology Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. https://www.theguardian.com/commentisfree/2020/feb/24/victorias-secret-woke-lingerie-diversity.2. https://www.forbes.com/sites/joanverdon/2021/03/18/time-for-mr-monopolys-get-woke-moment/.3. https://www.nytimes.com/2021/02/25/business/mr-potato-head-gender-neutral.html.4. https://fortune.com/2021/02/11/aunt-jemima-new-name-pearl-milling-company/.Additional informationNotes on contributorsCláudia CostaCláudia Costa finished the master’s degree in Marketing and Strategy at the University of Minho, where she also did her Bachelor’s degree in Management. Cláudia’s major interest lays in the consumer-brand relationship, with a special focus on the current social media context. She is also eager to redefine the role of social media marketing when it comes to a brand’s image and its values in the current society (e.g., feminism, minority empowerment, and overall representation).António AzevedoAntónio Azevedo is an Assistant Professor in the School of Economics and Management of University of Minho, Braga, Portugal. His primary research topics are tourism marketing, place marketing, destination branding, celebrity branding, advertising processing, and marketing strategy amongst others. He has published several articles in international academic journals and international conferences. He is also researcher of the Lab2PT Investigation Unit - Laboratory of Landscape, Heritage and Territory (University of Minho).","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136209237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing","authors":"Lauren Gurrieri, Jenna Drenten, Crystal Abidin","doi":"10.1080/0267257x.2023.2255053","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255053","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"36 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond the authenticity bind – Finstagram as an escape from the attention economy","authors":"Amy Goode, Victoria Rodner, Matilda Lawlor","doi":"10.1080/0267257x.2023.2255192","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255192","url":null,"abstract":"Our study examines ‘Finstagramming’ as a resistance strategy from influencers trying to circumvent the prescriptive nature and restrictive algorithm of Instagram. Without ever leaving the platform,...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"19 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Community building in virtual participation charity sport events","authors":"Kyle Bunds, Yihui (Elina) Tang, Joerg Koenigstorfer","doi":"10.1080/0267257x.2023.2253449","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2253449","url":null,"abstract":"The study aims to explore the drivers of community building in virtual participation charity sport events. The authors conducted a case study of virtual charity events governed by Team World Vision, the sports arm of a global not-for-profit service organisation. They conducted semi-structured interviews with World Vision marketing managers and virtual running race participants, analysed survey and podcast interview data, and performed a document analysis. Four overarching themes were revealed as drivers of community building: community engagement, social networking, impression management, and fitness philanthropy practicing. The study uncovers the peculiarities of the virtual format that helped build virtual communities and create excitement around the cause, such as digitised communication plans, social media- and technology-facilitated opportunities to connect both locally and globally, and the adapted fundraising strategies in the virtual format.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135980839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Everyday consumption during COVID-19","authors":"Brendan Canavan","doi":"10.1080/0267257x.2023.2255214","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255214","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43551689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}