Pub Date : 2024-01-29DOI: 10.1080/0267257x.2024.2311110
Neil A. Morgan, Hui Feng
Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...
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Pub Date : 2024-01-25DOI: 10.1080/0267257x.2024.2303108
Nicklas Salomonson, Per Echeverri
The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...
{"title":"Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability","authors":"Nicklas Salomonson, Per Echeverri","doi":"10.1080/0267257x.2024.2303108","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2303108","url":null,"abstract":"The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.1080/0267257x.2024.2307387
Robert V. Kozinets, Mina Seraj-Aksit
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...
{"title":"Everyday activism: an AI-assisted netnography of a digital consumer movement","authors":"Robert V. Kozinets, Mina Seraj-Aksit","doi":"10.1080/0267257x.2024.2307387","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2307387","url":null,"abstract":"Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.1080/0267257x.2024.2305748
Yiwen Chen, Li Chen, Yang Pan
As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...
{"title":"Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos","authors":"Yiwen Chen, Li Chen, Yang Pan","doi":"10.1080/0267257x.2024.2305748","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2305748","url":null,"abstract":"As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.1080/0267257x.2023.2295273
O. C. Ferrell, Linda Ferrell
Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...
谢尔比-亨特对市场营销伦理理论和研究的贡献包括重大成就和贡献。我们回顾了他的以下研究领域：Hunt-Vitell 市场营销伦理理论（Hunt-Vitell Theory of Marke...
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Pub Date : 2024-01-03DOI: 10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
{"title":"When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations","authors":"Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani","doi":"10.1080/0267257x.2023.2295270","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295270","url":null,"abstract":"To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-14DOI: 10.1080/0267257x.2023.2289273
Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)
发表于《营销管理杂志》（第 39 卷，第 17-18 期，2023 年）
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Pub Date : 2023-12-12DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran, Andrew Davies
This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...
本研究采用沃尔特-本雅明的光环框架作为理论视角，通过对伦敦大型教会金斯威国际基督教会（Kingsway International Christ...
{"title":"Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches","authors":"Mai Khanh Tran, Andrew Davies","doi":"10.1080/0267257x.2023.2289369","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289369","url":null,"abstract":"This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138572434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...
{"title":"The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives","authors":"Anthony Beudaert, Marlys Mason, Jean-Philippe Nau","doi":"10.1080/0267257x.2023.2289379","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289379","url":null,"abstract":"Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq, Etienne Denis, Steven Hoornaert
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
非营利组织越来越多地与名人合作，以增加慈善捐款。因此，选择合适的赞助人来促进慈善捐赠是c…
{"title":"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289370","url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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