Pub Date : 2024-01-03DOI: 10.1080/0267257x.2023.2295273
O. C. Ferrell, Linda Ferrell
Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...
谢尔比-亨特对市场营销伦理理论和研究的贡献包括重大成就和贡献。我们回顾了他的以下研究领域：Hunt-Vitell 市场营销伦理理论（Hunt-Vitell Theory of Marke...
{"title":"Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt","authors":"O. C. Ferrell, Linda Ferrell","doi":"10.1080/0267257x.2023.2295273","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295273","url":null,"abstract":"Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"47 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-03DOI: 10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
{"title":"When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations","authors":"Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani","doi":"10.1080/0267257x.2023.2295270","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2295270","url":null,"abstract":"To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"63 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-14DOI: 10.1080/0267257x.2023.2289273
Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)
发表于《营销管理杂志》（第 39 卷，第 17-18 期，2023 年）
{"title":"Marketing priorities, technology and the future","authors":"Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty","doi":"10.1080/0267257x.2023.2289273","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289273","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"29 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138680915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-12DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran, Andrew Davies
This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...
本研究采用沃尔特-本雅明的光环框架作为理论视角，通过对伦敦大型教会金斯威国际基督教会（Kingsway International Christ...
{"title":"Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches","authors":"Mai Khanh Tran, Andrew Davies","doi":"10.1080/0267257x.2023.2289369","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289369","url":null,"abstract":"This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"24 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138572434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...
{"title":"The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives","authors":"Anthony Beudaert, Marlys Mason, Jean-Philippe Nau","doi":"10.1080/0267257x.2023.2289379","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289379","url":null,"abstract":"Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"61 38","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq, Etienne Denis, Steven Hoornaert
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
非营利组织越来越多地与名人合作，以增加慈善捐款。因此，选择合适的赞助人来促进慈善捐赠是c…
{"title":"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2289370","url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"21 6","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138518266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-13DOI: 10.1080/0267257x.2023.2274486
Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn
Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.
{"title":"Reframing art online through collective meaning-making","authors":"Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn","doi":"10.1080/0267257x.2023.2274486","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2274486","url":null,"abstract":"Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"26 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.1080/0267257x.2023.2279154
Eduardo Oliveira
ABSTRACTOne question that needs to be asked in understanding the consequences of humour in service encounters is whether the prevalent bivariate approaches capture the full range of humour consequences. Therefore, this study examines the influence of frontline employees’ (FLEs) combined use of affiliative and self-defeating humour on customers’ perceptions of service quality in 268 service encounters. Bivariate results show that the positive effect of affiliative humour is much stronger than the negative effect of self-defeating humour. On the contrary, response surface analyses show that bad may be stronger than good. FLEs’ humour use is particularly advantageous with customers who appreciate humour, while for those who do not, there is an optimal margin effect when affiliative humour exceeds self-defeating humour.KEYWORDS: Affiliative humourself-defeating humourperceived service qualityresponse surface analysisfrontline employees' (FLEs) AcknowledgmentsThe author wishes to thank Sandra dos Santos Amaral for her contribution at the data collection stage.Disclosure statementNo potential conflicts of interest were reported by the author.Notes1. Chiew et al. (Citation2019) operationalised other-directed humour with three affiliative humour items, and self-directed humour with three self-defeating items and one self-enhancing item – all items were adapted from Martin et al. (Citation2003).2. X1 and X2 refer to the affiliative humour and self-defeating humour variables, respectively.3. Level 2 refers to the participant level (between-person) and Level 1 to the observation level (within-person).Additional informationFundingThis work was supported by the Fundação para a Ciência e a Tecnologia [UIDB/04105/2020].Notes on contributorsEduardo OliveiraEduardo Oliveira is the current director of the Economics and HRM Master Course Director at University of Porto. He teaches organisational behaviour and HRM courses at the Faculty of Economics and at Porto Business School. His research focuses on ageing workforces, decision making, and humor in organisational settings.
摘要在理解服役中幽默的后果时，需要问的一个问题是，流行的双变量方法是否捕捉到了幽默的全部后果。因此，本研究在268次服务遭遇中考察了一线员工联合使用亲和幽默和自我挫败幽默对顾客服务质量感知的影响。双变量结果表明，亲和式幽默的积极效应远大于自我挫败式幽默的消极效应。相反，响应面分析表明，坏可能比好更强。对于那些喜欢幽默的顾客来说，乐士的幽默使用特别有利，而对于那些不喜欢幽默的顾客来说，当亲近的幽默超过自我挫败的幽默时，存在最佳边际效应。关键词:附属幽默、自残幽默、感知服务质量、响应面分析、一线员工致谢作者要感谢Sandra dos Santos Amaral在数据收集阶段的贡献。披露声明作者未报告潜在利益冲突。Chiew等人(Citation2019)用三个附属幽默项目操作化了他人导向幽默，用三个自我挫败项目和一个自我提升项目操作化了自我导向幽默——所有项目都改编自Martin等人(Citation2003)。X1和X2分别为亲和式幽默和自我挫败式幽默变量。第2级是参与者级别(人与人之间)，第1级是观察级别(人与人之间)。本研究得到了联合国技术与发展基金会[UIDB/04105/2020]的支持。eduardo Oliveira是波尔图大学经济学和人力资源管理硕士课程主任。他在经济学院和波尔图商学院教授组织行为学和人力资源管理课程。他的研究重点是老龄化的劳动力、决策和组织环境中的幽默。
{"title":"Exploring the interplay between frontline employees’ humour styles in service encounters","authors":"Eduardo Oliveira","doi":"10.1080/0267257x.2023.2279154","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2279154","url":null,"abstract":"ABSTRACTOne question that needs to be asked in understanding the consequences of humour in service encounters is whether the prevalent bivariate approaches capture the full range of humour consequences. Therefore, this study examines the influence of frontline employees’ (FLEs) combined use of affiliative and self-defeating humour on customers’ perceptions of service quality in 268 service encounters. Bivariate results show that the positive effect of affiliative humour is much stronger than the negative effect of self-defeating humour. On the contrary, response surface analyses show that bad may be stronger than good. FLEs’ humour use is particularly advantageous with customers who appreciate humour, while for those who do not, there is an optimal margin effect when affiliative humour exceeds self-defeating humour.KEYWORDS: Affiliative humourself-defeating humourperceived service qualityresponse surface analysisfrontline employees' (FLEs) AcknowledgmentsThe author wishes to thank Sandra dos Santos Amaral for her contribution at the data collection stage.Disclosure statementNo potential conflicts of interest were reported by the author.Notes1. Chiew et al. (Citation2019) operationalised other-directed humour with three affiliative humour items, and self-directed humour with three self-defeating items and one self-enhancing item – all items were adapted from Martin et al. (Citation2003).2. X1 and X2 refer to the affiliative humour and self-defeating humour variables, respectively.3. Level 2 refers to the participant level (between-person) and Level 1 to the observation level (within-person).Additional informationFundingThis work was supported by the Fundação para a Ciência e a Tecnologia [UIDB/04105/2020].Notes on contributorsEduardo OliveiraEduardo Oliveira is the current director of the Economics and HRM Master Course Director at University of Porto. He teaches organisational behaviour and HRM courses at the Faculty of Economics and at Porto Business School. His research focuses on ageing workforces, decision making, and humor in organisational settings.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"32 46","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135390982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-08DOI: 10.1080/0267257x.2023.2279142
Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan
{"title":"Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective","authors":"Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan","doi":"10.1080/0267257x.2023.2279142","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2279142","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"2 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135392278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/0267257x.2023.2271020
Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu
Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends.
{"title":"Disability and well-being: towards a Capability Approach for marketplace access","authors":"Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu","doi":"10.1080/0267257x.2023.2271020","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2271020","url":null,"abstract":"Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135635461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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