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Trailblazing the path for marketing ethics: the profound influence of Shelby Hunt 开拓营销伦理之路:谢尔比-亨特的深远影响
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295273
O. C. Ferrell, Linda Ferrell
Shelby Hunt’s contributions to marketing ethics theory and research include major accomplishments and contributions. We reviewed the following areas of his research: the Hunt-Vitell Theory of Marke...
谢尔比-亨特对市场营销伦理理论和研究的贡献包括重大成就和贡献。我们回顾了他的以下研究领域:Hunt-Vitell 市场营销伦理理论(Hunt-Vitell Theory of Marke...
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引用次数: 0
When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations 当道歉适得其反时:非政府组织曝光、公司虚伪和消费者政治取向的调节中介模型
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2024-01-03 DOI: 10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
为了确定公司何时以及为何对道德过失的道歉会适得其反,本研究考虑了一个很少被研究的线索:非政府组织对公司不当行为的曝光。
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引用次数: 0
Marketing priorities, technology and the future 营销重点、技术和未来
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2023-12-14 DOI: 10.1080/0267257x.2023.2289273
Finola Kerrigan, Lisa O’Malley, Anne Marie Docherty
Published in Journal of Marketing Management (Vol. 39, No. 17-18, 2023)
发表于《营销管理杂志》(第 39 卷,第 17-18 期,2023 年)
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引用次数: 0
Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches 在媒体化时代重温本雅明的光环--巨型教堂的数字光环
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2023-12-12 DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran, Andrew Davies
This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...
本研究采用沃尔特-本雅明的光环框架作为理论视角,通过对伦敦大型教会金斯威国际基督教会(Kingsway International Christ...
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引用次数: 0
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives 社会模式与残障消费者研究:贡献、批评与新视角的呼唤
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2023-12-05 DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert, Marlys Mason, Jean-Philippe Nau
Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...
自20世纪90年代以来,营销文献中出现了专门针对残疾消费者(CWD)的研究。这项工作主要基于残疾的社会模式,这鼓励……
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引用次数: 0
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations 相信我,我很有名:我让有吸引力的名人成为慈善组织的可靠代言人
IF 4.4 3区 管理学 Q2 BUSINESS Pub Date : 2023-11-30 DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq, Etienne Denis, Steven Hoornaert
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
非营利组织越来越多地与名人合作,以增加慈善捐款。因此,选择合适的赞助人来促进慈善捐赠是c…
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引用次数: 0
Reframing art online through collective meaning-making 通过集体意义创造重新构建在线艺术
3区 管理学 Q2 BUSINESS Pub Date : 2023-11-13 DOI: 10.1080/0267257x.2023.2274486
Linh Dan Nguyen, Chloe Preece, Dirk Vom Lehn
Building on the embodied consumption literature, we draw on Merleau-Ponty’s theory of art to consider how new modes of visibility arise in interactions between individuals online. Focusing on one particular virtual and collaborative museum programme, we use ethnomethodological analysis of interactions to analyse video recordings of virtual arts conversations. The analysis explores how participants render visible their orientation to each other and to the works of art discussed in the workshop. Thus, we can see how participants produce the sense and significance of works of art in, and through ‘intercorporeal interactions’ while participating in a virtual arts programme. Observations and findings from our research have significant implications for the strategic management of virtual consumer experiences.
在具身消费文献的基础上,我们借鉴梅洛-庞蒂的艺术理论来考虑个人在线互动中如何出现新的可见性模式。专注于一个特定的虚拟和协作博物馆项目,我们使用互动的民族方法学分析来分析虚拟艺术对话的视频记录。分析探讨了参与者如何将他们的取向呈现给彼此以及研讨会中讨论的艺术作品。因此,我们可以看到参与者如何在参与虚拟艺术项目的同时,通过“身体间的互动”产生艺术作品的意义和意义。我们的研究结果对虚拟消费者体验的战略管理具有重要意义。
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引用次数: 0
Exploring the interplay between frontline employees’ humour styles in service encounters 探索一线员工在服务中幽默风格的相互作用
3区 管理学 Q2 BUSINESS Pub Date : 2023-11-08 DOI: 10.1080/0267257x.2023.2279154
Eduardo Oliveira
ABSTRACTOne question that needs to be asked in understanding the consequences of humour in service encounters is whether the prevalent bivariate approaches capture the full range of humour consequences. Therefore, this study examines the influence of frontline employees’ (FLEs) combined use of affiliative and self-defeating humour on customers’ perceptions of service quality in 268 service encounters. Bivariate results show that the positive effect of affiliative humour is much stronger than the negative effect of self-defeating humour. On the contrary, response surface analyses show that bad may be stronger than good. FLEs’ humour use is particularly advantageous with customers who appreciate humour, while for those who do not, there is an optimal margin effect when affiliative humour exceeds self-defeating humour.KEYWORDS: Affiliative humourself-defeating humourperceived service qualityresponse surface analysisfrontline employees' (FLEs) AcknowledgmentsThe author wishes to thank Sandra dos Santos Amaral for her contribution at the data collection stage.Disclosure statementNo potential conflicts of interest were reported by the author.Notes1. Chiew et al. (Citation2019) operationalised other-directed humour with three affiliative humour items, and self-directed humour with three self-defeating items and one self-enhancing item – all items were adapted from Martin et al. (Citation2003).2. X1 and X2 refer to the affiliative humour and self-defeating humour variables, respectively.3. Level 2 refers to the participant level (between-person) and Level 1 to the observation level (within-person).Additional informationFundingThis work was supported by the Fundação para a Ciência e a Tecnologia [UIDB/04105/2020].Notes on contributorsEduardo OliveiraEduardo Oliveira is the current director of the Economics and HRM Master Course Director at University of Porto. He teaches organisational behaviour and HRM courses at the Faculty of Economics and at Porto Business School. His research focuses on ageing workforces, decision making, and humor in organisational settings.
摘要在理解服役中幽默的后果时,需要问的一个问题是,流行的双变量方法是否捕捉到了幽默的全部后果。因此,本研究在268次服务遭遇中考察了一线员工联合使用亲和幽默和自我挫败幽默对顾客服务质量感知的影响。双变量结果表明,亲和式幽默的积极效应远大于自我挫败式幽默的消极效应。相反,响应面分析表明,坏可能比好更强。对于那些喜欢幽默的顾客来说,乐士的幽默使用特别有利,而对于那些不喜欢幽默的顾客来说,当亲近的幽默超过自我挫败的幽默时,存在最佳边际效应。关键词:附属幽默、自残幽默、感知服务质量、响应面分析、一线员工致谢作者要感谢Sandra dos Santos Amaral在数据收集阶段的贡献。披露声明作者未报告潜在利益冲突。Chiew等人(Citation2019)用三个附属幽默项目操作化了他人导向幽默,用三个自我挫败项目和一个自我提升项目操作化了自我导向幽默——所有项目都改编自Martin等人(Citation2003)。X1和X2分别为亲和式幽默和自我挫败式幽默变量。第2级是参与者级别(人与人之间),第1级是观察级别(人与人之间)。本研究得到了联合国 技术与发展基金会[UIDB/04105/2020]的支持。eduardo Oliveira是波尔图大学经济学和人力资源管理硕士课程主任。他在经济学院和波尔图商学院教授组织行为学和人力资源管理课程。他的研究重点是老龄化的劳动力、决策和组织环境中的幽默。
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引用次数: 0
Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective 全渠道整合与价值一致性对顾客惠顾的影响:流动理论视角
3区 管理学 Q2 BUSINESS Pub Date : 2023-11-08 DOI: 10.1080/0267257x.2023.2279142
Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan
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引用次数: 0
Disability and well-being: towards a Capability Approach for marketplace access 残疾与福祉:面向市场准入的能力方法
3区 管理学 Q2 BUSINESS Pub Date : 2023-11-06 DOI: 10.1080/0267257x.2023.2271020
Anoop Bhogal-Nair, Andrew M. Lindridge, Mark Tadajewski, Mona Moufahim, Daniela Alcoforado, Mohammed Cheded, Bernardo Figueiredo, Chihling Liu
Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends.
使用能力方法(CA)作为识别残疾人在实现其目标时面临的障碍的一种手段,这篇概念性论文旨在引发讨论,并确定社会如何排斥和边缘化残疾人。通过消费者脆弱性的视角,重新想象社会、政策制定者和市场如何改变残疾人的生活经历、表征和象征,本文呼吁采取一系列连贯和综合的行动。这些行动的核心是提议对市场准入采取变革性方法,作为一种协调的力量,为残疾人带来积极的变化。通过开发一种新的概念方式来解释市场应该如何与残疾人互动,本文提出了一些建议,旨在确保残疾人能够体验到他们追求最终目标的条件。
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引用次数: 0
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Journal of Marketing Management
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