Pub Date : 2023-09-27DOI: 10.1080/0267257x.2023.2255053
Lauren Gurrieri, Jenna Drenten, Crystal Abidin
Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)
发表于《市场营销管理》(Vol. 39, No. 11-12, 2023)
{"title":"Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing","authors":"Lauren Gurrieri, Jenna Drenten, Crystal Abidin","doi":"10.1080/0267257x.2023.2255053","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255053","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-27DOI: 10.1080/0267257x.2023.2255192
Amy Goode, Victoria Rodner, Matilda Lawlor
Our study examines ‘Finstagramming’ as a resistance strategy from influencers trying to circumvent the prescriptive nature and restrictive algorithm of Instagram. Without ever leaving the platform,...
{"title":"Beyond the authenticity bind – Finstagram as an escape from the attention economy","authors":"Amy Goode, Victoria Rodner, Matilda Lawlor","doi":"10.1080/0267257x.2023.2255192","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255192","url":null,"abstract":"Our study examines ‘Finstagramming’ as a resistance strategy from influencers trying to circumvent the prescriptive nature and restrictive algorithm of Instagram. Without ever leaving the platform,...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to explore the drivers of community building in virtual participation charity sport events. The authors conducted a case study of virtual charity events governed by Team World Vision, the sports arm of a global not-for-profit service organisation. They conducted semi-structured interviews with World Vision marketing managers and virtual running race participants, analysed survey and podcast interview data, and performed a document analysis. Four overarching themes were revealed as drivers of community building: community engagement, social networking, impression management, and fitness philanthropy practicing. The study uncovers the peculiarities of the virtual format that helped build virtual communities and create excitement around the cause, such as digitised communication plans, social media- and technology-facilitated opportunities to connect both locally and globally, and the adapted fundraising strategies in the virtual format.
本研究旨在探讨虚拟参与慈善体育赛事中社区建设的驱动因素。作者对世界宣明会(Team World Vision)管理的虚拟慈善活动进行了案例研究。世界宣明会是一家全球非营利服务组织的体育部门。他们与宣明会营销经理和虚拟跑步比赛参与者进行了半结构化访谈，分析了调查和播客访谈数据，并进行了文档分析。社区建设的驱动因素有四个:社区参与、社交网络、印象管理和健身慈善实践。该研究揭示了虚拟形式的特点，这些特点有助于建立虚拟社区，并使人们对这项事业感到兴奋，例如数字化通信计划、社交媒体和技术促进了本地和全球联系的机会，以及虚拟形式中适应的筹款策略。
{"title":"Community building in virtual participation charity sport events","authors":"Kyle Bunds, Yihui (Elina) Tang, Joerg Koenigstorfer","doi":"10.1080/0267257x.2023.2253449","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2253449","url":null,"abstract":"The study aims to explore the drivers of community building in virtual participation charity sport events. The authors conducted a case study of virtual charity events governed by Team World Vision, the sports arm of a global not-for-profit service organisation. They conducted semi-structured interviews with World Vision marketing managers and virtual running race participants, analysed survey and podcast interview data, and performed a document analysis. Four overarching themes were revealed as drivers of community building: community engagement, social networking, impression management, and fitness philanthropy practicing. The study uncovers the peculiarities of the virtual format that helped build virtual communities and create excitement around the cause, such as digitised communication plans, social media- and technology-facilitated opportunities to connect both locally and globally, and the adapted fundraising strategies in the virtual format.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135980839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-08DOI: 10.1080/0267257x.2023.2255214
Brendan Canavan
{"title":"Everyday consumption during COVID-19","authors":"Brendan Canavan","doi":"10.1080/0267257x.2023.2255214","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255214","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43551689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1080/0267257x.2023.2251507
Adriana Schneider Dallolio, M. Zanette, Eliane Pereira Zamith Brito
{"title":"Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants","authors":"Adriana Schneider Dallolio, M. Zanette, Eliane Pereira Zamith Brito","doi":"10.1080/0267257x.2023.2251507","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2251507","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47929750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-02DOI: 10.1080/0267257x.2023.2252455
Chantal Assima, Maud Herbert, Isabelle Robert
ABSTRACTThis research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustainability that are raised by this practice. Using in-depth interviews and wardrobe ethnography, we unpack the role of rituals in consumers’ valuation of these possessions. The findings show that some possessions become dormant due to various failures in rituals. Dormant possessions are those pending revalorisation, which may be carried out by consumers themselves or through their use of services, specifically those related to circular economy. We identify and theorise reinvestment rituals, a new form of rituals that allow for revalorisation and extension of the life of a possession. This research highlights the value dynamics at play in the consumer – possession relationship and has implications for a strong sustainability approach on the part of consumers, managers, and policymakers.KEYWORDS: Consumer culturedisposition/de-shoppinggreen marketinghermeneutics/interpretationcircular economysustainable fashion Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Report ‘The Pulse of the Fashion Industry 2017’: https://globalfashionagenda.org/product/pulse-of-the-fashion-industry-2017/.Additional informationNotes on contributorsChantal AssimaChantal Assima is a PhD student in marketing and consumer culture working on circular fashion and domestic practices at the University of Lille, IAE Lille University School of Management, France.Maud HerbertMaud Herbert is professor of marketing at the University of Lille, IAE School of Management. Her research interests focus on sustainability issues in consumer culture. She is co-chairing Tex & Care, an interdisciplinary research team working on the environmental and social challenges of circular fashion.Isabelle RobertIsabelle Robert is associate professor of management at the University of Lille, IAE Lille School of Management. Her research focuses on sustainablility and circular business models. She is co-chair of Tex&Care.
{"title":"Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects","authors":"Chantal Assima, Maud Herbert, Isabelle Robert","doi":"10.1080/0267257x.2023.2252455","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2252455","url":null,"abstract":"ABSTRACTThis research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustainability that are raised by this practice. Using in-depth interviews and wardrobe ethnography, we unpack the role of rituals in consumers’ valuation of these possessions. The findings show that some possessions become dormant due to various failures in rituals. Dormant possessions are those pending revalorisation, which may be carried out by consumers themselves or through their use of services, specifically those related to circular economy. We identify and theorise reinvestment rituals, a new form of rituals that allow for revalorisation and extension of the life of a possession. This research highlights the value dynamics at play in the consumer – possession relationship and has implications for a strong sustainability approach on the part of consumers, managers, and policymakers.KEYWORDS: Consumer culturedisposition/de-shoppinggreen marketinghermeneutics/interpretationcircular economysustainable fashion Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Report ‘The Pulse of the Fashion Industry 2017’: https://globalfashionagenda.org/product/pulse-of-the-fashion-industry-2017/.Additional informationNotes on contributorsChantal AssimaChantal Assima is a PhD student in marketing and consumer culture working on circular fashion and domestic practices at the University of Lille, IAE Lille University School of Management, France.Maud HerbertMaud Herbert is professor of marketing at the University of Lille, IAE School of Management. Her research interests focus on sustainability issues in consumer culture. She is co-chairing Tex & Care, an interdisciplinary research team working on the environmental and social challenges of circular fashion.Isabelle RobertIsabelle Robert is associate professor of management at the University of Lille, IAE Lille School of Management. Her research focuses on sustainablility and circular business models. She is co-chair of Tex&Care.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134948585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-25DOI: 10.1080/0267257x.2023.2249475
Sofia Ulver, Sayaka Osanami Törngren
{"title":"The empty body: exploring the destabilised brand of a racialised space","authors":"Sofia Ulver, Sayaka Osanami Törngren","doi":"10.1080/0267257x.2023.2249475","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2249475","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47579304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-25DOI: 10.1080/0267257x.2023.2249470
Raquel Donskoy, Flávia Cardoso
{"title":"Possible versus desired diets: food legislation as additional stress for low-income mothers","authors":"Raquel Donskoy, Flávia Cardoso","doi":"10.1080/0267257x.2023.2249470","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2249470","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43479208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-17DOI: 10.1080/0267257x.2023.2247418
Daniel Rayne, S. Pervan, H. McDonald, C. Leckie
{"title":"Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study","authors":"Daniel Rayne, S. Pervan, H. McDonald, C. Leckie","doi":"10.1080/0267257x.2023.2247418","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2247418","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44082771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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