Pub Date : 2024-04-11DOI: 10.1080/0267257x.2024.2339454
Christian Dam, Benjamin J. Hartmann, Katja H. Brunk
Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, o...
{"title":"Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage","authors":"Christian Dam, Benjamin J. Hartmann, Katja H. Brunk","doi":"10.1080/0267257x.2024.2339454","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2339454","url":null,"abstract":"Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, o...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-09DOI: 10.1080/0267257x.2024.2336949
Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu
Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...
{"title":"Consumer engagement on social media: an analysis of brand post characteristic combinations","authors":"Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu","doi":"10.1080/0267257x.2024.2336949","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2336949","url":null,"abstract":"Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140573058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-08DOI: 10.1080/0267257x.2024.2340099
Sanga Song, Juanjuan Wu
Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...
{"title":"Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness","authors":"Sanga Song, Juanjuan Wu","doi":"10.1080/0267257x.2024.2340099","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2340099","url":null,"abstract":"Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-03DOI: 10.1080/0267257x.2024.2328961
Leighanne Higgins, Katharina C. Husemann, Anica Zeyen
Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)
发表于《营销管理杂志》（第 40 卷，第 5-6 期，2024 年）
{"title":"The disabling marketplace: towards a conceptualisation","authors":"Leighanne Higgins, Katharina C. Husemann, Anica Zeyen","doi":"10.1080/0267257x.2024.2328961","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2328961","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.1080/0267257x.2024.2323444
Nadia Zainuddin, Melanie Randle, Ross Gordon, Sara Dolnicar
{"title":"Conceptualising the (dis)abling marketplace through value creation and destruction","authors":"Nadia Zainuddin, Melanie Randle, Ross Gordon, Sara Dolnicar","doi":"10.1080/0267257x.2024.2323444","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2323444","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140371752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-19DOI: 10.1080/0267257x.2024.2329090
Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris
Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...
{"title":"Exploring the higher education experiences of students living with disabilities: an online MBA case study","authors":"Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris","doi":"10.1080/0267257x.2024.2329090","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2329090","url":null,"abstract":"Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140170529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-18DOI: 10.1080/0267257x.2024.2331181
Rajan Varadarajan
Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...
{"title":"Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities","authors":"Rajan Varadarajan","doi":"10.1080/0267257x.2024.2331181","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2331181","url":null,"abstract":"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.1080/0267257x.2024.2313306
Paolo Antonetti, Ilaria Baghi, Carmen Valor
Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)
发表于《营销管理杂志》（第 40 卷，第 3-4 期，2024 年）
{"title":"The mitigation of brand crises: towards broader, deeper and more diverse research directions","authors":"Paolo Antonetti, Ilaria Baghi, Carmen Valor","doi":"10.1080/0267257x.2024.2313306","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2313306","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-08DOI: 10.1080/0267257x.2024.2312197
Andrea R. Bennett, Nikolitsa Grigoropoulou
{"title":"Examining self-regulation as a potential intervention for moral grandstanding on social networking sites","authors":"Andrea R. Bennett, Nikolitsa Grigoropoulou","doi":"10.1080/0267257x.2024.2312197","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2312197","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139854469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-08DOI: 10.1080/0267257x.2024.2312197
Andrea R. Bennett, Nikolitsa Grigoropoulou
{"title":"Examining self-regulation as a potential intervention for moral grandstanding on social networking sites","authors":"Andrea R. Bennett, Nikolitsa Grigoropoulou","doi":"10.1080/0267257x.2024.2312197","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2312197","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139794447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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