Pub Date : 2024-04-09DOI: 10.1080/0267257x.2024.2336949
Yang Liu, Zhijie Zhao, Jiaying Wang, Zeguo Qiu
Given the increasing importance of using social media to maintain consumer engagement, brands design posts using different characteristics that interact with each other to generate combination, whi...
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Pub Date : 2024-04-08DOI: 10.1080/0267257x.2024.2340099
Sanga Song, Juanjuan Wu
Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...
{"title":"Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness","authors":"Sanga Song, Juanjuan Wu","doi":"10.1080/0267257x.2024.2340099","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2340099","url":null,"abstract":"Drawing on the experiential advantage, three studies were conducted with online clothing rental service users and potential consumers to assess how material and experiential framing impact consumer...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"83 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-03DOI: 10.1080/0267257x.2024.2328961
Leighanne Higgins, Katharina C. Husemann, Anica Zeyen
Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)
发表于《营销管理杂志》（第 40 卷，第 5-6 期，2024 年）
{"title":"The disabling marketplace: towards a conceptualisation","authors":"Leighanne Higgins, Katharina C. Husemann, Anica Zeyen","doi":"10.1080/0267257x.2024.2328961","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2328961","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 5-6, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"145 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-19DOI: 10.1080/0267257x.2024.2329090
Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris
Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...
{"title":"Exploring the higher education experiences of students living with disabilities: an online MBA case study","authors":"Svetlana De Vos, Bora Qesja, Ged Lipnickas, Joanne Harris","doi":"10.1080/0267257x.2024.2329090","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2329090","url":null,"abstract":"Despite the significant growth of online education worldwide, the online educational experiences of students living with disabilites (SWDs) have been largely overlooked. This research presents an a...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"477 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140170529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-18DOI: 10.1080/0267257x.2024.2331181
Rajan Varadarajan
Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...
{"title":"Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities","authors":"Rajan Varadarajan","doi":"10.1080/0267257x.2024.2331181","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2331181","url":null,"abstract":"Transformative developments in the macro environment that lead to transformative changes in the behaviours of firms are an impetus for revisiting extant theories of firm behaviour and revising them...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"89 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140149741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.1080/0267257x.2024.2313306
Paolo Antonetti, Ilaria Baghi, Carmen Valor
Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)
发表于《营销管理杂志》（第 40 卷，第 3-4 期，2024 年）
{"title":"The mitigation of brand crises: towards broader, deeper and more diverse research directions","authors":"Paolo Antonetti, Ilaria Baghi, Carmen Valor","doi":"10.1080/0267257x.2024.2313306","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2313306","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 40, No. 3-4, 2024)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"10 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.1080/0267257x.2024.2311110
Neil A. Morgan, Hui Feng
Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...
{"title":"Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future","authors":"Neil A. Morgan, Hui Feng","doi":"10.1080/0267257x.2024.2311110","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2311110","url":null,"abstract":"Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"136 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139753809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-25DOI: 10.1080/0267257x.2024.2303108
Nicklas Salomonson, Per Echeverri
The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...
{"title":"Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability","authors":"Nicklas Salomonson, Per Echeverri","doi":"10.1080/0267257x.2024.2303108","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2303108","url":null,"abstract":"The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multi...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"1 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-24DOI: 10.1080/0267257x.2024.2307387
Robert V. Kozinets, Mina Seraj-Aksit
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...
{"title":"Everyday activism: an AI-assisted netnography of a digital consumer movement","authors":"Robert V. Kozinets, Mina Seraj-Aksit","doi":"10.1080/0267257x.2024.2307387","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2307387","url":null,"abstract":"Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subre...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"38 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139584552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.1080/0267257x.2024.2305748
Yiwen Chen, Li Chen, Yang Pan
As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...
{"title":"Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos","authors":"Yiwen Chen, Li Chen, Yang Pan","doi":"10.1080/0267257x.2024.2305748","DOIUrl":"https://doi.org/10.1080/0267257x.2024.2305748","url":null,"abstract":"As social media influencer endorsement gains significance in marketing communication, an increasing number of influencers have started to incorporate product information into their sponsored conten...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"14 1","pages":""},"PeriodicalIF":4.4,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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