Pub Date : 2022-09-15DOI: 10.1177/14695405221127347
Adrian Kristiansen, F. Lindberg, Anders Tempelhaug
This paper analyzes social conflicts among amateur computer gamers who are playing online multiplayer games. Whereas prior research tends to focus on the passion and fun of consumption community, or negative individual consequences of gaming, our research contributes with theorization of the role of social conflicts within and across gaming communities. The empirical data consists of two data collecting phases. We develop our understanding of gaming communities and culture through virtual ethnography and netnography. Then we conduct interviews with young adult gamers who belong to six communities. Our findings show four types of social conflicts; those between casual versus competitive logics, depending on skills and power, immoral behavior, and troubles of team alignment, which are related to routinized, prerogative or transgressive conflict cultures. We discuss how the study contributes with new knowledge on consumption-mediated social conflicts and suggest a model of the relationship between conflict cultures, conflict types and implications.
{"title":"Trouble in virtual heaven: Origin and consequences of social conflict in online consumption communities","authors":"Adrian Kristiansen, F. Lindberg, Anders Tempelhaug","doi":"10.1177/14695405221127347","DOIUrl":"https://doi.org/10.1177/14695405221127347","url":null,"abstract":"This paper analyzes social conflicts among amateur computer gamers who are playing online multiplayer games. Whereas prior research tends to focus on the passion and fun of consumption community, or negative individual consequences of gaming, our research contributes with theorization of the role of social conflicts within and across gaming communities. The empirical data consists of two data collecting phases. We develop our understanding of gaming communities and culture through virtual ethnography and netnography. Then we conduct interviews with young adult gamers who belong to six communities. Our findings show four types of social conflicts; those between casual versus competitive logics, depending on skills and power, immoral behavior, and troubles of team alignment, which are related to routinized, prerogative or transgressive conflict cultures. We discuss how the study contributes with new knowledge on consumption-mediated social conflicts and suggest a model of the relationship between conflict cultures, conflict types and implications.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"575 - 596"},"PeriodicalIF":2.6,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46440907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-15DOI: 10.1177/14695405221127349
Jennifer Smith Maguire, R. Ocejo, Michaela DeSoucey
The 21st century rise of culturally omnivorous tastes and classifications proffers a new dilemma for how markets create attachments and achieve trust for global consumers. Consumer entities must be both globally circulatable and offer a sense of localized authenticity without compromising either. Drawing from research on market trust and attachment, this article introduces the concept of mobile trust regimes to account for how sets of actors and repertoires attempt to address this tension. Through two case studies from gastronomic industries—food halls and natural wine—we investigate the devices of mobility used to facilitate the global circulation of the local. These include standardized aesthetic and affective templates communicated through physical décor, recurrent narratives, and social media curation. We argue that the concept of mobile trust regimes helps clarify two key issues in contemporary consumer culture: tensions between homogenization and heterogenization and how the symbolic value of omnivorous tastes becomes institutionalized and even banal.
{"title":"Mobile trust regimes: Modes of attachment in an age of banal omnivorousness","authors":"Jennifer Smith Maguire, R. Ocejo, Michaela DeSoucey","doi":"10.1177/14695405221127349","DOIUrl":"https://doi.org/10.1177/14695405221127349","url":null,"abstract":"The 21st century rise of culturally omnivorous tastes and classifications proffers a new dilemma for how markets create attachments and achieve trust for global consumers. Consumer entities must be both globally circulatable and offer a sense of localized authenticity without compromising either. Drawing from research on market trust and attachment, this article introduces the concept of mobile trust regimes to account for how sets of actors and repertoires attempt to address this tension. Through two case studies from gastronomic industries—food halls and natural wine—we investigate the devices of mobility used to facilitate the global circulation of the local. These include standardized aesthetic and affective templates communicated through physical décor, recurrent narratives, and social media curation. We argue that the concept of mobile trust regimes helps clarify two key issues in contemporary consumer culture: tensions between homogenization and heterogenization and how the symbolic value of omnivorous tastes becomes institutionalized and even banal.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"597 - 616"},"PeriodicalIF":2.6,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46265521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-14DOI: 10.1177/14695405221127346
Yao‐Tai Li, Katherine Whitworth
An iconic characteristic of Hong Kong’s social unrest in 2019 was the establishment of the so-called “yellow economic circle”—a networked system of retailers and consumers linked by shared political values. Movement sympathizers chose to consume products from retailers perceived as supporting movement aims and boycotted retailers thought to be in favor of closer ties with China. This research focuses on the challenges of the yellow economic circle through the lenses of class and consumer nationalism. Drawing on social media posts and interviews with pro-democracy individuals from different socio-economic backgrounds, we highlight challenges to the sustainability of the “yellow economic circle.” Class-based purchasing power represented an obstacle to the success of the yellow economic circle; however, it was not the biggest challenge. Instead, an inherent incompatibility between the movement’s aims and the means for achieving these aims posed the biggest hurdle. Navigating this incompatibility represented an opportunity for movement participants to develop innovations in thinking about consumer nationalism and the role purchasing power may play in participation. We conclude that the way participants defined consumer nationalism determined whether the yellow economic circle could be understood to engender a shared “Hong Kong identity” and eliminate existing class differences.
{"title":"Redefining consumer nationalism: The ambiguities of shopping yellow during the 2019 Hong Kong Anti-ELAB movement","authors":"Yao‐Tai Li, Katherine Whitworth","doi":"10.1177/14695405221127346","DOIUrl":"https://doi.org/10.1177/14695405221127346","url":null,"abstract":"An iconic characteristic of Hong Kong’s social unrest in 2019 was the establishment of the so-called “yellow economic circle”—a networked system of retailers and consumers linked by shared political values. Movement sympathizers chose to consume products from retailers perceived as supporting movement aims and boycotted retailers thought to be in favor of closer ties with China. This research focuses on the challenges of the yellow economic circle through the lenses of class and consumer nationalism. Drawing on social media posts and interviews with pro-democracy individuals from different socio-economic backgrounds, we highlight challenges to the sustainability of the “yellow economic circle.” Class-based purchasing power represented an obstacle to the success of the yellow economic circle; however, it was not the biggest challenge. Instead, an inherent incompatibility between the movement’s aims and the means for achieving these aims posed the biggest hurdle. Navigating this incompatibility represented an opportunity for movement participants to develop innovations in thinking about consumer nationalism and the role purchasing power may play in participation. We conclude that the way participants defined consumer nationalism determined whether the yellow economic circle could be understood to engender a shared “Hong Kong identity” and eliminate existing class differences.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"517 - 535"},"PeriodicalIF":2.6,"publicationDate":"2022-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43960658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-02DOI: 10.1177/14695405221123621
Karen Patel
Internet. First edition. FSG Originals, Farrar, Straus and Giroux. Joseph D (2018) The Time Canada Wanted its Own Internet Because it Thought the US Would Mess it up. Available at: https://www.vice.com/en/article/wjbbzq/canada-wanted-its-own-internet-inthe-70s Lauer J and Lipartito K (eds) (2021) Surveillance capitalism in America. 1st edition. University of Pennsylvania Press. Mailland J and Driscoll K (2017) Minitel: Welcome to the Internet. MIT Press. Meehan ER (2006) Media and cultural studies. In: Kellner D and DurhamMG (eds). Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy. Blackwell Publishing Ltd. Nieborg DB and Poell T (2018) The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society 20. doi: 10.1177/1461444818769694. Available at: https://doi.org/10.1177/1461444818769694 Roderick (2017) P&G: ‘Media Buying Is Antiquated and Not Built for the Tech Revolution’. Marketing Week. Available at: https://www.marketingweek.com/pg-media-buying/ Venkatadri G, Sapiezynski P, Redmiles EM, et al. (2019) Auditing offline data brokers via facebook’s advertising platform. In: The World Wide Web Conference 1920–1930, 13 May 2019, pp. 1920–1930. DOI: 10.1145/3308558.3313666. Vizard S (2018) Why Google And Facebook Should Heed Unilever’s Warnings. Marketing Week, https://www.marketingweek.com/google-facebook-heed-unilever-warnings/ Zuboff S (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Profile Books.
互联网。第一版。FSG Originals, Farrar, Straus and Giroux。加拿大想要拥有自己的互联网，因为它认为美国会把它搞砸。可在:https://www.vice.com/en/article/wjbbzq/canada-wanted-its-own-internet-inthe-70s Lauer J和Lipartito K(编)(2021)监视资本主义在美国。第一版。宾夕法尼亚大学出版社。Mailland J and Driscoll K (2017) Minitel:欢迎来到互联网。麻省理工学院出版社。Meehan ER(2006)媒体与文化研究。见:Kellner D和DurhamMG(编)。商品受众的性别化:批判媒体研究、女权主义与政治经济学。布莱克威尔出版有限公司Nieborg DB和Poell T(2018)文化生产的平台化:偶然文化商品的理论化。新媒体与社会doi: 10.1177 / 1461444818769694。可在:https://doi.org/10.1177/1461444818769694罗德里克(2017)宝洁:“媒体购买是过时的，不是为技术革命而建的”。市场营销。Venkatadri G, Sapiezynski P, Redmiles EM等。(2019)通过facebook广告平台审计离线数据代理。见:1920-1930年万维网会议，2019年5月13日，第1920-1930页。DOI: 10.1145/3308558.3313666。为什么bb0和Facebook应该注意联合利华的警告。营销周刊，https://www.marketingweek.com/google-facebook-heed-unilever-warnings/ Zuboff S(2019)监控资本主义时代:在权力的新前沿为人类未来而战。资料书籍。
{"title":"Book Review: Platforms and Cultural Production","authors":"Karen Patel","doi":"10.1177/14695405221123621","DOIUrl":"https://doi.org/10.1177/14695405221123621","url":null,"abstract":"Internet. First edition. FSG Originals, Farrar, Straus and Giroux. Joseph D (2018) The Time Canada Wanted its Own Internet Because it Thought the US Would Mess it up. Available at: https://www.vice.com/en/article/wjbbzq/canada-wanted-its-own-internet-inthe-70s Lauer J and Lipartito K (eds) (2021) Surveillance capitalism in America. 1st edition. University of Pennsylvania Press. Mailland J and Driscoll K (2017) Minitel: Welcome to the Internet. MIT Press. Meehan ER (2006) Media and cultural studies. In: Kellner D and DurhamMG (eds). Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy. Blackwell Publishing Ltd. Nieborg DB and Poell T (2018) The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society 20. doi: 10.1177/1461444818769694. Available at: https://doi.org/10.1177/1461444818769694 Roderick (2017) P&G: ‘Media Buying Is Antiquated and Not Built for the Tech Revolution’. Marketing Week. Available at: https://www.marketingweek.com/pg-media-buying/ Venkatadri G, Sapiezynski P, Redmiles EM, et al. (2019) Auditing offline data brokers via facebook’s advertising platform. In: The World Wide Web Conference 1920–1930, 13 May 2019, pp. 1920–1930. DOI: 10.1145/3308558.3313666. Vizard S (2018) Why Google And Facebook Should Heed Unilever’s Warnings. Marketing Week, https://www.marketingweek.com/google-facebook-heed-unilever-warnings/ Zuboff S (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Profile Books.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"740 - 744"},"PeriodicalIF":2.6,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43828999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-23DOI: 10.1177/14695405221121250
Sophie Bishop
breadth—as I believe each of these chapters could probably warrant their own books—it makes up for in its overarching contribution to the literature on men and masculinities in food, media, and consumer culture. As such, scholars interested in understanding how gender mediates and is mediated by consumer culture will find that Diners, Dudes, and Diets is, as Guy Fieri might assure us, “off the hook.”
{"title":"Book Review: Profit over privacy review","authors":"Sophie Bishop","doi":"10.1177/14695405221121250","DOIUrl":"https://doi.org/10.1177/14695405221121250","url":null,"abstract":"breadth—as I believe each of these chapters could probably warrant their own books—it makes up for in its overarching contribution to the literature on men and masculinities in food, media, and consumer culture. As such, scholars interested in understanding how gender mediates and is mediated by consumer culture will find that Diners, Dudes, and Diets is, as Guy Fieri might assure us, “off the hook.”","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"734 - 740"},"PeriodicalIF":2.6,"publicationDate":"2022-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47012264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.1177/14695405221120621
Kai Prins
{"title":"Book Review: Review of diners, dudes, and diets: How gender and power collide in food media and culture","authors":"Kai Prins","doi":"10.1177/14695405221120621","DOIUrl":"https://doi.org/10.1177/14695405221120621","url":null,"abstract":"","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"731 - 734"},"PeriodicalIF":2.6,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48322641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-17DOI: 10.1177/14695405221122065
Veronica Devenin, C. Bianchi
Although there is an increase in research on different aspects of voluntary simplicity (VS), there is less understanding of the trajectories that individuals follow when adopting a voluntary simplicity lifestyle, and how transitioning to this lifestyle relates to inner growth. The aim of the paper is to examine the role of inner growth on differentiating voluntary simplicity from other lifestyles. We draw on the framework of resonance by Rosa (2019) Resonance. A sociology of our relationship to the world. Cambridge, UK: Polity Press, who claims the need to move from a state of permanent search for material resources, to develop a resonant relationship with the world. Resonance is a way of relating to the world, where individuals and the world mutually affect each other in an interactive way. Seventeen in-depth interviews were held with voluntary simplifiers living in Chile. The findings propose a model that identifies three different trajectories that people follow to achieve a voluntary simplicity lifestyle and the implication for inner growth as a result of more resonant relationships with the world.
{"title":"Trajectories towards a voluntary simplicity lifestyle and inner growth","authors":"Veronica Devenin, C. Bianchi","doi":"10.1177/14695405221122065","DOIUrl":"https://doi.org/10.1177/14695405221122065","url":null,"abstract":"Although there is an increase in research on different aspects of voluntary simplicity (VS), there is less understanding of the trajectories that individuals follow when adopting a voluntary simplicity lifestyle, and how transitioning to this lifestyle relates to inner growth. The aim of the paper is to examine the role of inner growth on differentiating voluntary simplicity from other lifestyles. We draw on the framework of resonance by Rosa (2019) Resonance. A sociology of our relationship to the world. Cambridge, UK: Polity Press, who claims the need to move from a state of permanent search for material resources, to develop a resonant relationship with the world. Resonance is a way of relating to the world, where individuals and the world mutually affect each other in an interactive way. Seventeen in-depth interviews were held with voluntary simplifiers living in Chile. The findings propose a model that identifies three different trajectories that people follow to achieve a voluntary simplicity lifestyle and the implication for inner growth as a result of more resonant relationships with the world.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"497 - 516"},"PeriodicalIF":2.6,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45851182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-04DOI: 10.1177/14695405221117195
E. Miyake
By focussing on Imma – a virtual influencer from Japan – this article provides a critical examination of Japanese raciality and gender within the context of virtuality, (im)materiality and digital consumption. This piece has two key concerns. Firstly, the article proposes the idea of semiotic immaterialism as a way to theorise the ‘virtual influencer’, a relatively new phenomenon in ‘the West’ to emerge from the consumer-driven world of social media and online influencers. Here, the discussion will focus predominantly on the various racialised and gendered (im)materialities involved in the digital consumption of virtuality, and its relationship to prosumerist practices online. Secondly, this study also problematises the ways in which ‘Western’ popular media texts present Japanese virtuality to consumers. It is argued that these constitute digital-Orientalist discourses of racialised and gendered Japanese Otherness. How does virtuality complicate the idea of (im)material consumption? How do virtual influencers challenge and/or reinforce normative ideologies of race and gender? Taking an interdisciplinary approach, the study addresses these questions through textual analyses conducted on Imma’s Instagram images and captions, alongside ‘Western’ popular media texts about Imma. Ultimately, it is argued that Imma, as a virtual influencer, represents how the (im)materiality of Japanese race and gender is materialised through the digital- and self-Orientalist commodification of Japanese virtuality.
{"title":"I am a virtual girl from Tokyo: Virtual influencers, digital-orientalism and the (Im)materiality of race and gender","authors":"E. Miyake","doi":"10.1177/14695405221117195","DOIUrl":"https://doi.org/10.1177/14695405221117195","url":null,"abstract":"By focussing on Imma – a virtual influencer from Japan – this article provides a critical examination of Japanese raciality and gender within the context of virtuality, (im)materiality and digital consumption. This piece has two key concerns. Firstly, the article proposes the idea of semiotic immaterialism as a way to theorise the ‘virtual influencer’, a relatively new phenomenon in ‘the West’ to emerge from the consumer-driven world of social media and online influencers. Here, the discussion will focus predominantly on the various racialised and gendered (im)materialities involved in the digital consumption of virtuality, and its relationship to prosumerist practices online. Secondly, this study also problematises the ways in which ‘Western’ popular media texts present Japanese virtuality to consumers. It is argued that these constitute digital-Orientalist discourses of racialised and gendered Japanese Otherness. How does virtuality complicate the idea of (im)material consumption? How do virtual influencers challenge and/or reinforce normative ideologies of race and gender? Taking an interdisciplinary approach, the study addresses these questions through textual analyses conducted on Imma’s Instagram images and captions, alongside ‘Western’ popular media texts about Imma. Ultimately, it is argued that Imma, as a virtual influencer, represents how the (im)materiality of Japanese race and gender is materialised through the digital- and self-Orientalist commodification of Japanese virtuality.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"209 - 228"},"PeriodicalIF":2.6,"publicationDate":"2022-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49410723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-03DOI: 10.1177/14695405221111454
Federico Castigliano
This paper proposes a comparative historical analysis of shopping environments, focusing on the aesthetic experience they offer to the consumer and underscoring their nature as phantasmagorias. At a time when digital disruption, exacerbated by the recent pandemic, has dramatically changed social habits and the cityscape, this research aims to investigate the impact of technological and social transformations on the buyosphere and the practice of shopping. The approach's original perspective looks at the close correlation between the flâneur and the consumer, examining how retail spaces in the modern metropolis have developed. The shopping experience is shown as a social ritual with complex facets, where the urban walker and the cityscape have gradually transformed, giving symbolic meaning to architectural forms and human identities. The findings of this study call for considering the opportunities and threats of the present scenario. The shift to the virtual realm has created new forms of phantasmagoria, such as the immersive experience in the brand's universe combined with omnichannel strategies. At the same time, the “retail apocalypse” and the reduction of spaces for wandering may risk limiting social encounters, the freedom of movement, and the individual's ability to interpret urban reality, elements that once defined the practice of flânerie.
{"title":"Flaneuring the buyosphere: A comparative historical analysis of shopping environments and phantasmagorias","authors":"Federico Castigliano","doi":"10.1177/14695405221111454","DOIUrl":"https://doi.org/10.1177/14695405221111454","url":null,"abstract":"This paper proposes a comparative historical analysis of shopping environments, focusing on the aesthetic experience they offer to the consumer and underscoring their nature as phantasmagorias. At a time when digital disruption, exacerbated by the recent pandemic, has dramatically changed social habits and the cityscape, this research aims to investigate the impact of technological and social transformations on the buyosphere and the practice of shopping. The approach's original perspective looks at the close correlation between the flâneur and the consumer, examining how retail spaces in the modern metropolis have developed. The shopping experience is shown as a social ritual with complex facets, where the urban walker and the cityscape have gradually transformed, giving symbolic meaning to architectural forms and human identities. The findings of this study call for considering the opportunities and threats of the present scenario. The shift to the virtual realm has created new forms of phantasmagoria, such as the immersive experience in the brand's universe combined with omnichannel strategies. At the same time, the “retail apocalypse” and the reduction of spaces for wandering may risk limiting social encounters, the freedom of movement, and the individual's ability to interpret urban reality, elements that once defined the practice of flânerie.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"465 - 481"},"PeriodicalIF":2.6,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46649204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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