Pub Date : 2022-06-21DOI: 10.1177/14695405221108918
Sidonie Naulin
Sozialwissenschaften, 51–60. Ritzer G, Dean P and Jurgenson N (2012) The coming of age of the prosumer. American Behavioral Scientist 56(4): 379–398. Ritzer G and Jurgenson N (2010) Production, consumption, prosumption: the nature of capitalism in the age of the digital ‘prosumer. Journal of Consumer Culture 10(1): 13–36. Ritzer G (2014) Prosumption: evolution, revolution, or eternal return of the same? Journal of Consumer Culture 14(1): 3–24.
{"title":"Book Review: Deciphering Markets and Money. A Sociological Analysis of Economic Institutions","authors":"Sidonie Naulin","doi":"10.1177/14695405221108918","DOIUrl":"https://doi.org/10.1177/14695405221108918","url":null,"abstract":"Sozialwissenschaften, 51–60. Ritzer G, Dean P and Jurgenson N (2012) The coming of age of the prosumer. American Behavioral Scientist 56(4): 379–398. Ritzer G and Jurgenson N (2010) Production, consumption, prosumption: the nature of capitalism in the age of the digital ‘prosumer. Journal of Consumer Culture 10(1): 13–36. Ritzer G (2014) Prosumption: evolution, revolution, or eternal return of the same? Journal of Consumer Culture 14(1): 3–24.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"491 - 494"},"PeriodicalIF":2.6,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48522171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-06DOI: 10.1177/14695405221107065
Shi Zheng
Goffman E (1974) Frame Analysis: An Essay on the Organization of Experience. Cambridge: Harvard University Press. Hobbs M, Owen S and Gerber L (2016) Liquid love? Dating apps, sex, relationships and the digital transformation of intimacy. Journal of Sociology 53(2): 271–284. Illouz E (2007) Cold Intimacies: The Making of Emotional Capitalism. Cambridge: Polity Press. Illouz E (2012) Why Love Hurts. Cambridge: Polity Press. Sales N (2015) Tinder and the Dawn of the “Dating Apocalypse” 6 August, Vanity Fair. [Online] (accessed on 10 December 2021).
高夫曼(1974)框架分析:经验组织研究。剑桥:哈佛大学出版社。Hobbs M, Owen S和Gerber L(2016)液体爱情?约会软件、性、人际关系和亲密关系的数字化转型。社会科学学报，23(2):391 - 391。《冷漠的亲密关系:情感资本主义的形成》。剑桥:政治出版社。伊露兹·E(2012)《爱为何伤人》。剑桥:政治出版社。销量N (2015) Tinder和“约会启示录”的黎明8月6日，名利场。[在线](于2021年12月10日查阅)。
{"title":"Book Review: Fashioning China: Precarious creativity and women designers in Shanzhai culture","authors":"Shi Zheng","doi":"10.1177/14695405221107065","DOIUrl":"https://doi.org/10.1177/14695405221107065","url":null,"abstract":"Goffman E (1974) Frame Analysis: An Essay on the Organization of Experience. Cambridge: Harvard University Press. Hobbs M, Owen S and Gerber L (2016) Liquid love? Dating apps, sex, relationships and the digital transformation of intimacy. Journal of Sociology 53(2): 271–284. Illouz E (2007) Cold Intimacies: The Making of Emotional Capitalism. Cambridge: Polity Press. Illouz E (2012) Why Love Hurts. Cambridge: Polity Press. Sales N (2015) Tinder and the Dawn of the “Dating Apocalypse” 6 August, Vanity Fair. [Online] (accessed on 10 December 2021).","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"486 - 491"},"PeriodicalIF":2.6,"publicationDate":"2022-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45267234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-24DOI: 10.1177/14695405221103403
M. Jayne
Since being established at the vanguard of thinking about urban life during the late-eighteenth century, generations of theorists have opened-up sightlines, tackled blind-spots, and responded to challenges of theorizing and researching ‘seeing and being seen’. This paper contributes to that work by bringing into focus everyday experiences of people-watching. Drawing on auto-ethnographic/-biographic research from the UK, I sketch out the theoretical, empirical and methodological terrain needed to account for this mundane and often unspoken practice. In doing so, I outline how a research agenda focused on people-watching, consumer culture and dialectics of everyday life, politics, and imaginations adds-value to understanding of the complex and heterogeneous ways cities are consumed.
{"title":"Consuming the city: People-watching and dialectics of everyday urban life","authors":"M. Jayne","doi":"10.1177/14695405221103403","DOIUrl":"https://doi.org/10.1177/14695405221103403","url":null,"abstract":"Since being established at the vanguard of thinking about urban life during the late-eighteenth century, generations of theorists have opened-up sightlines, tackled blind-spots, and responded to challenges of theorizing and researching ‘seeing and being seen’. This paper contributes to that work by bringing into focus everyday experiences of people-watching. Drawing on auto-ethnographic/-biographic research from the UK, I sketch out the theoretical, empirical and methodological terrain needed to account for this mundane and often unspoken practice. In doing so, I outline how a research agenda focused on people-watching, consumer culture and dialectics of everyday life, politics, and imaginations adds-value to understanding of the complex and heterogeneous ways cities are consumed.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"444 - 464"},"PeriodicalIF":2.6,"publicationDate":"2022-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41648322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-15DOI: 10.1177/14695405221095008
Maren I Kropfeld
Meeting the goals of the Paris Agreement requires absolute reductions of consumption levels, which implies changing consumption behavior toward more sufficiency-oriented practices. So far, these practices have mostly been researched in the areas of mobility and household-related activities. Therefore, this paper reviews sufficiency-oriented practices in other areas of consumption. A configurative literature review rendered eight relevant studies investigating nine different sufficiency-oriented consumption practices, seven of which related to clothing consumption. By aggregating and structuring the practices’ elements, insights into the materials, competences, meanings, and rules connected to sufficiency-oriented lifestyles could be made. In the area of clothing especially, high quality, durable, and repairable products as well as the ability to reflect critically on one’s consumption behavior are the basis for engaging in sufficiency-oriented practices. Tools and shared spaces as well as community events facilitate practices that encourage modal shifts of consumption or contribute to product longevity. The meanings behind these practices stretch from altruistic, environmentally conscious motivations such as a great concern for the environment to more egoistic or economic-related motives such as saving money. First implications of using social practice theory as a heuristic to research consumption behavior indicate that sufficiency-oriented practices offer various angles and opportunities, not only through consumer education but also by providing the right materials, spaces, and skills, to support more environmentally friendly “Lifestyles of Enough”.
{"title":"Lifestyles of enough exploring sufficiency-oriented consumption behavior from a social practice theory perspective","authors":"Maren I Kropfeld","doi":"10.1177/14695405221095008","DOIUrl":"https://doi.org/10.1177/14695405221095008","url":null,"abstract":"Meeting the goals of the Paris Agreement requires absolute reductions of consumption levels, which implies changing consumption behavior toward more sufficiency-oriented practices. So far, these practices have mostly been researched in the areas of mobility and household-related activities. Therefore, this paper reviews sufficiency-oriented practices in other areas of consumption. A configurative literature review rendered eight relevant studies investigating nine different sufficiency-oriented consumption practices, seven of which related to clothing consumption. By aggregating and structuring the practices’ elements, insights into the materials, competences, meanings, and rules connected to sufficiency-oriented lifestyles could be made. In the area of clothing especially, high quality, durable, and repairable products as well as the ability to reflect critically on one’s consumption behavior are the basis for engaging in sufficiency-oriented practices. Tools and shared spaces as well as community events facilitate practices that encourage modal shifts of consumption or contribute to product longevity. The meanings behind these practices stretch from altruistic, environmentally conscious motivations such as a great concern for the environment to more egoistic or economic-related motives such as saving money. First implications of using social practice theory as a heuristic to research consumption behavior indicate that sufficiency-oriented practices offer various angles and opportunities, not only through consumer education but also by providing the right materials, spaces, and skills, to support more environmentally friendly “Lifestyles of Enough”.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"369 - 390"},"PeriodicalIF":2.6,"publicationDate":"2022-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48155496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-15DOI: 10.1177/14695405221100388
Tally Katz-Gerro, O. Sullivan
This paper adds to the literature on cultural stratification by revisiting cultural voraciousness, nearly two decades after it was first introduced as a measure of cultural participation designed to capture inequalities in the pace and variety of cultural activities. Specifically, using the UK 2014–15 Time Use Survey, we compare measures of cultural voraciousness in the UK in 1998 and 2015, focussing in particular on the way cultural voraciousness is associated with both gender and class. We find continuity over time in the patterns of relationship between cultural voraciousness, gender and class, which are not explained by income or hours worked. While women at the bottom of the class scale are still the most disadvantaged in terms of unequal access to cultural participation, high level managerial women now equal equivalent men in their voracious cultural participation. We conclude that not only is cultural voraciousness still useful in depicting cultural inequalities delineated by gender and class, and not only do gender and class gaps in cultural voraciousness persist over time, but also that there is evidence for accentuated class inequality over time in cultural voraciousness among men and among women.
{"title":"Cultural stratification in the UK: Persistent gender and class differences in cultural voraciousness","authors":"Tally Katz-Gerro, O. Sullivan","doi":"10.1177/14695405221100388","DOIUrl":"https://doi.org/10.1177/14695405221100388","url":null,"abstract":"This paper adds to the literature on cultural stratification by revisiting cultural voraciousness, nearly two decades after it was first introduced as a measure of cultural participation designed to capture inequalities in the pace and variety of cultural activities. Specifically, using the UK 2014–15 Time Use Survey, we compare measures of cultural voraciousness in the UK in 1998 and 2015, focussing in particular on the way cultural voraciousness is associated with both gender and class. We find continuity over time in the patterns of relationship between cultural voraciousness, gender and class, which are not explained by income or hours worked. While women at the bottom of the class scale are still the most disadvantaged in terms of unequal access to cultural participation, high level managerial women now equal equivalent men in their voracious cultural participation. We conclude that not only is cultural voraciousness still useful in depicting cultural inequalities delineated by gender and class, and not only do gender and class gaps in cultural voraciousness persist over time, but also that there is evidence for accentuated class inequality over time in cultural voraciousness among men and among women.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"391 - 408"},"PeriodicalIF":2.6,"publicationDate":"2022-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45849044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-22DOI: 10.1177/14695405221086066
Rosana Pinheiro‐Machado, L. Scalco
This article discusses the political impacts on the poor’s subjectivity provoked by neoliberal policies such as inclusion through consumption in 21st century Brazil. From 2009 to 2014, we carried out ethnographic research with new consumers in a low-income neighbourhood – Morro da Cruz – in the city of Porto Alegre, Rio Grande do Sul. We argue that consumption does not necessarily depoliticize human experience, as it is broadly assumed to have done in the scholarly literature on neoliberalism. In a society in which the poor has obtained goods through hierarchical and servile relationships, the possibility of buying things provides a micro sphere for recognition, though not in terms of classic collective action or even hidden subversion. Coupled with the momentum towards a national ‘economic emergence’, status goods became vehicles of an emergent subjectivity, which we conceptualize as ‘the right to shine’. The right to shine are subtle forms of class and racial self-worth, and individual and interpersonal empowerment that revealed interclass defiance.
本文讨论了21世纪巴西通过消费实现包容等新自由主义政策对穷人主体性的政治影响。从2009年到2014年，我们对南里奥格兰德州阿雷格里港市低收入社区Morro da Cruz的新消费者进行了民族志研究。我们认为，消费不一定会使人类体验非政治化，就像在关于新自由主义的学术文献中普遍认为的那样。在一个穷人通过等级和奴性关系获得商品的社会中，购买东西的可能性提供了一个微观的认可范围，尽管不是典型的集体行动，甚至不是隐性的颠覆。再加上国家“经济崛起”的势头，地位商品成为了一种新兴主体性的载体，我们将其概念化为“发光的权利”。闪耀的权利是阶级和种族自我价值的微妙形式，以及个人和人际赋权，揭示了阶级间的反抗。
{"title":"The right to shine: Poverty, consumption and (de) politicization in neoliberal Brazil","authors":"Rosana Pinheiro‐Machado, L. Scalco","doi":"10.1177/14695405221086066","DOIUrl":"https://doi.org/10.1177/14695405221086066","url":null,"abstract":"This article discusses the political impacts on the poor’s subjectivity provoked by neoliberal policies such as inclusion through consumption in 21st century Brazil. From 2009 to 2014, we carried out ethnographic research with new consumers in a low-income neighbourhood – Morro da Cruz – in the city of Porto Alegre, Rio Grande do Sul. We argue that consumption does not necessarily depoliticize human experience, as it is broadly assumed to have done in the scholarly literature on neoliberalism. In a society in which the poor has obtained goods through hierarchical and servile relationships, the possibility of buying things provides a micro sphere for recognition, though not in terms of classic collective action or even hidden subversion. Coupled with the momentum towards a national ‘economic emergence’, status goods became vehicles of an emergent subjectivity, which we conceptualize as ‘the right to shine’. The right to shine are subtle forms of class and racial self-worth, and individual and interpersonal empowerment that revealed interclass defiance.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"312 - 330"},"PeriodicalIF":2.6,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42446897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-20DOI: 10.1177/14695405221086068
Tom Hoctor
In 2018, academies accounted for 72% of all English secondary schools, compared to 6% in 2009. English academy schooling conforms to marketizing trends in international education reform, but Conservative politicians have also attempted to promote particular moral values. This article analyses the tensions between neoliberalism and neoconservatism and applies this analysis to a concrete debate taking place within the Conservative Party in the 2000s and 2010s. It uses arguments made by an illustrative group of Conservative politicians to explore and analyse the tension between these two reform trends. The aim of this article is twofold. Firstly, it will present the key arguments which were marshalled by a selection of thinkers affiliated with the Conservative Party in favour of educational reform. It will do this by analysing Conservative articulations of the failure of state education; the role of the consumer and the relationship between democracy and the market. Secondly, it will explore the degree to which marketizing and traditionalist impulses in education reform should be considered complimentary or contradictory. I will conclude by arguing that the parent-consumer functions as a vanishing mediator between neoliberal and neoconservative ideological positions.
{"title":"The consumer, the market and the universal aristocracy: The ideology of academisation in England","authors":"Tom Hoctor","doi":"10.1177/14695405221086068","DOIUrl":"https://doi.org/10.1177/14695405221086068","url":null,"abstract":"In 2018, academies accounted for 72% of all English secondary schools, compared to 6% in 2009. English academy schooling conforms to marketizing trends in international education reform, but Conservative politicians have also attempted to promote particular moral values. This article analyses the tensions between neoliberalism and neoconservatism and applies this analysis to a concrete debate taking place within the Conservative Party in the 2000s and 2010s. It uses arguments made by an illustrative group of Conservative politicians to explore and analyse the tension between these two reform trends. The aim of this article is twofold. Firstly, it will present the key arguments which were marshalled by a selection of thinkers affiliated with the Conservative Party in favour of educational reform. It will do this by analysing Conservative articulations of the failure of state education; the role of the consumer and the relationship between democracy and the market. Secondly, it will explore the degree to which marketizing and traditionalist impulses in education reform should be considered complimentary or contradictory. I will conclude by arguing that the parent-consumer functions as a vanishing mediator between neoliberal and neoconservative ideological positions.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"294 - 311"},"PeriodicalIF":2.6,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48443794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-19DOI: 10.1177/14695405221085617
Alicia Denby
{"title":"Book Review: Eva Illouz The End of Love: A Sociology of Negative Relations","authors":"Alicia Denby","doi":"10.1177/14695405221085617","DOIUrl":"https://doi.org/10.1177/14695405221085617","url":null,"abstract":"","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"482 - 486"},"PeriodicalIF":2.6,"publicationDate":"2022-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45000079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-06DOI: 10.1177/14695405221086073
Dimitris Lallas
In this paper, I attempt to reformulate the (consumer) action and discourse, as these arise from the discourse of visitors at the biggest shopping mall in Athens. The qualitative data are derived from 20 semi-structured interviews conducted with visitors at The Mall Athens. The cultural-consumer repertoires of the participants, that is, their understanding, evaluation, and justification schemes of their consumer practices and desires, are analyzed from a constructionist point of view. The context of the ten-year-long Greek economic crisis is a promising field for the investigation of the concept, meaning, experience, and performance of consumer sovereignty. Hence, the very concept of consumer sovereignty is empirically “tested,” including its different conceptualizations and performances. In particular, two repertoires of consumer sovereignty arise, namely, the power of free hedonistic choice and the morose rational prudence, while the crisis critically mediates and raises issues of (dis)continuity for these two repertoires.
{"title":"Consumer sovereignty and the Greek economic crisis: (Dis)continuity of consumer sovereignty repertoires","authors":"Dimitris Lallas","doi":"10.1177/14695405221086073","DOIUrl":"https://doi.org/10.1177/14695405221086073","url":null,"abstract":"In this paper, I attempt to reformulate the (consumer) action and discourse, as these arise from the discourse of visitors at the biggest shopping mall in Athens. The qualitative data are derived from 20 semi-structured interviews conducted with visitors at The Mall Athens. The cultural-consumer repertoires of the participants, that is, their understanding, evaluation, and justification schemes of their consumer practices and desires, are analyzed from a constructionist point of view. The context of the ten-year-long Greek economic crisis is a promising field for the investigation of the concept, meaning, experience, and performance of consumer sovereignty. Hence, the very concept of consumer sovereignty is empirically “tested,” including its different conceptualizations and performances. In particular, two repertoires of consumer sovereignty arise, namely, the power of free hedonistic choice and the morose rational prudence, while the crisis critically mediates and raises issues of (dis)continuity for these two repertoires.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"271 - 293"},"PeriodicalIF":2.6,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44389315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-28DOI: 10.1177/14695405211073080
D. Spanjaard, L. Freeman
This research began as an investigation into consumer responses to the increasing number of supermarket own brands appearing in the grocery aisles of Australia when compared with the United Kingdom (UK) where retailer brands tend to dominate. Where the study ended was with the revelation of consumer ‘supermarket tribes’ and that this connectedness is linked to the consumption space as a way to endorse a lifestyle. We propose that the significance of spatial structure to ordinary practices, such as grocery shopping, may have been previously overlooked due to assumptions around its relative unimportance, when in fact this activity makes a valuable contribution to the culture of consumption. People do not always make economically rational decisions and instead support cultural theories that their lives are fashioned around the consumption experience, which ultimately contributes to their multiple realities. This study reveals that these realities can be made up of a series of fleeting moments as part of a grocery shop from which a perceived uniqueness, or not, is formed, and this is influenced by different market offerings. This was an unexpected outcome. Using a mix of focus groups and ethnographic data, we uncovered the presence of consumer tribes within the UK market, but which were not replicated in Australia. The exception to this was Aldi, where Australian shoppers revealed higher devotion to the store. This article contributes to theory by investigating the presence of consumer tribes for supermarket retailers where the number of different stores, and the type of customer interactions influence the likelihood of such a phenomenon to occur. This is a departure from the conventional retailer perspective and recognising this change to consumer expectations and consumption is important for retailer growth and improved market presence.
{"title":"Supermarket tribes and the temple of Aldi: A comparison between the UK and Australia","authors":"D. Spanjaard, L. Freeman","doi":"10.1177/14695405211073080","DOIUrl":"https://doi.org/10.1177/14695405211073080","url":null,"abstract":"This research began as an investigation into consumer responses to the increasing number of supermarket own brands appearing in the grocery aisles of Australia when compared with the United Kingdom (UK) where retailer brands tend to dominate. Where the study ended was with the revelation of consumer ‘supermarket tribes’ and that this connectedness is linked to the consumption space as a way to endorse a lifestyle. We propose that the significance of spatial structure to ordinary practices, such as grocery shopping, may have been previously overlooked due to assumptions around its relative unimportance, when in fact this activity makes a valuable contribution to the culture of consumption. People do not always make economically rational decisions and instead support cultural theories that their lives are fashioned around the consumption experience, which ultimately contributes to their multiple realities. This study reveals that these realities can be made up of a series of fleeting moments as part of a grocery shop from which a perceived uniqueness, or not, is formed, and this is influenced by different market offerings. This was an unexpected outcome. Using a mix of focus groups and ethnographic data, we uncovered the presence of consumer tribes within the UK market, but which were not replicated in Australia. The exception to this was Aldi, where Australian shoppers revealed higher devotion to the store. This article contributes to theory by investigating the presence of consumer tribes for supermarket retailers where the number of different stores, and the type of customer interactions influence the likelihood of such a phenomenon to occur. This is a departure from the conventional retailer perspective and recognising this change to consumer expectations and consumption is important for retailer growth and improved market presence.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"3 - 26"},"PeriodicalIF":2.6,"publicationDate":"2022-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41329833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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